RAM BAAN

RAM BAAN 3-in-1 GROUP 5 ABHINAV G | DHRUV | GYAYAK | PRIYANKA M | SRISHTI | ZAIN

CUSTOMER ACQUISITION A Case Study on entering into Fertilizer business

Dr. Naresh Dalal – A background  Served

as the VP of RD for an MNC, Zitena  Retires at the age of 55 to start his own venture  Extremely energetic and enthusiastic about the new business even at the age of 55  Has been researching a unique 3-in-1 solution for five years; combination of pesticide, fungicide and herbicide

INDIAN FERTILIZER INDUSTRY • • •

Agriculture dominated country Diminishing cultivable land 18% crop loss to pests

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Use of HY seeds Balanced use of fertilizers Quality pesticides Farmer education on modern techniques

INDUSTRY DRIVERS & CHALLENGES • Pesticide industry GDP Rs. 7000 • •

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crore Indian market 2nd largest in Asia and 12th globally India - tropical land; 66% consumption for crawling pestsinsects Fragmented industry Low usage per sq. foot compared to global average Lower market penetration for pesticides

MAJOR AGRO CHEMICAL PLAYERS • • • • • •

Gujarat Agrochem Limited Gujarat Insecticides Limited J.P. Pharma United Phosphorous Limited Indofills Chemicals Co. Aero Agro Chemicals Ltd

Among 40 large and 400 small manufactures

AREAS OF EXPLORATION 1. Savings on chemicals 2. Less time consumption on application 3. Lesser water requirement 4. Prevention of long term soil degradation

Ram-Baan Insecticides + Herbicides + Fungicides

30 minute training using DIY kits to understand strict moisture requirements as necessary

MARKET RESEARCH • • • • •

Retailers don’t stock pesticides; special license required Village clusters catered by single retailer. Within 2-3 hours of walking distance from village Retailers replenished by distributors within 2 days. Mode dependant on order size Distributor margin 8%; retailer’s 14% 70% farmers use traditional methods

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Daily wage workers for pesticide application and de weeding unavailable Contractors, providing complete service for pests and weed coming up (20% of total farmers) Upper crust farmers buying directly from state level distributors Mode of positive communication: create good will + word of mouth

Market Sizing & Sales Prediction India Now

1st year

2nd year

3rd   year 106,48 Tonnes 80,000 88,000 96,800 0 CAGR 10%       Expected Market Assumptions: Share 5,280 5,808 6,389 1. Availability of finance is easy 2. The business is professionally managed 3. New Company is expected to grow at 20% CAGR Major Players: 1. RCAF 6500 crores 2. National Fertilizers 8000 crores 3. Coromendal 9400 crores 4. GSFC 5400 crores

After few years 530,000