Railways 7ps
Short Description
it explains 7ps...
Description
Presentation on service sector
Railways
p
State owned company
Monopoly of country’s rail transport
In 1832, a proposal was made to build a railroad between Madras & Bangalore, but it never materialized.
In 1845, two companies formed
East Indian Railway Company operating from Calcutta
Great Indian Peninsula Railway operating from Bombay
On December 22, 1851, first train is operational in India
April 16, 1853, first passenger train introduced between Bombay & Thana.
Railways grows in India with encouragement of the British Government.
Due to Partition, India lost 40% of its existing rail network.
At independence, 42 rail systems were existing
In 1951, all systems were nationalized as one unit.
Total of 6 zones came into existence in 1952, later extended to 16 zones.
In 1985, steam locomotives are phased out.
In 1987, computerisation of reservation first was carried out in Bombay
In 1989, train numbers were standardized to 4 digits.
In 1995, entire reservation system was computerized.
In 1998, Konkan Railway was opened spanning difficult terrain through the Western Ghats.
In present scenario
It is structure and sole of Indian economy
It contributes 1.2 % to our country's GDP
It covers from Baramulla from north to kanya kumari in south and oka in west to lake pane in east.
Our railways carries 12500 trains per day and it carries 23 million passengers per day which is equal to Australia's population.
We have 7400 freight carrier trains which carries 3 million tones everyday
It is back bone of supply chain system in country
It covers 1.16lac km across India
Cont.…
13 lac employees are working in these sector
Gross profit was 1 lac 39550 crores
Operating expenses was 1 lac 30321 crores
They are spending 94 paisa in every 1rs and 6paisa as surplus it is earning
In recent times they have developed special milk tankers in association with AMUL
100% FDI allowed in Railways
Total Railway budget of 2014-15 was 65,450 crores
Mumbai–Ahmedabad high-speed rail corridor is expected built in next year
7p’s of service marketing mix
product Product is a bundle of benefits and attributes capable of exchange or us usually a mix of tangible and intangible forms may be an idea, a physical entity, a service or a combination of three. Potential
Augmented
Expected
Core benefit
Price
Price Used to achieve predetermined sales volume and revenue objectives. Price gives a product or service a perceived value in the eyes of the consumer Price Used to achieve predetermined sales volume and revenue objectives. Price gives a product or service a perceived value in the eyes of the consumer
Price is the sum of all the values that consumers exchange for the benefits of having or using the product or service
Cost structure
Place
Place is not only the location of the Railway station or facility but the location of points of sale that provide customers with access to passenger pr oducts. Place refers to the method of getting your product to the consumer - this could be a dealership or an online shop.
Process
Process is the way of undertaking transaction, supplying information and providing services on a way which is acceptable to the consumer and effective to the organization
Process refers to the procedures which are followed when delivering a service to a customer:
How fast your able to book the tickets
Are you able to find train on time
Are you able to get assistance for your problems
Promotion
The most visible of the 4p’s, Promotional techniques aim to increase awareness and demand for products.
Promotion is used in hopes of influencing the recipient's feelings, beliefs and behavior through any form of communication.
Promotional Mix Elements:
Advertising
Sales Promotion
Public Relation
Publicity
Direct Marketing
Internet Marketing
Word of mouth
People
Railways is a service and services are produced and consumed simultaneously, the role of service delivery personnel becomes extremely important.
The interaction between the customer and the service provider in service industry means that the employees often represent the company to the customer
Physical Evidence The physical surroundings and facilities, that is, the “setting” where these encounters take place have also a bearing on service delivery in the minds of the customers.
Defined as the environment in which the service is delivered and where the firm and the customers interact and any tangible commodities that facilitate performance or communicate service.
It helps to add tangibility to the intangible services.
Enhance customer’s perception of the service quality
Job opportunities that we can expect are:
There are 750 projects that has to be completed in next 10 years
Those project needs people like Project manager, Procurement of raw materials manager
As 100% FDI allowed, the corporate culture can be expected ,so we can expect a jobs of service manager
The % of Finical manager jobs will be increased
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