1)
___ ______ _____ __ re refer ferss to a re relat lative ively ly pe perma rmanen nentt cha change nge iin n beh behavi avior or th that at is ccaus aused ed by experience.
a.
Adjustment
b.
Shaping
c.
Reinforcement
d.
Learning
2)
Muc Much h le learn arning ing tak takes es eeffo ffort rt a and nd ti time, me, but ssome ome llear earnin ning g is so cas casual ual a ass to be unintentional. This type of learning is referred to as ________ learning.
a.
stage one
b.
subliminal
c.
incidental
d.
evoked
3)
Beh Behavi aviora orall lea learni rning ng the theor orist istss do not not foc focus us on in inter ternal nal thou thought ght p proc rocess esses; es; rather, they look to external evidence to study learning. What aspects of the environment are of most concern to behaviorists in studying learning?
a.
energy and work
b.
stimulus and response
c.
thought and me memory
d.
sensation and perception
4)
Whi Which ch fo form rm of llear earnin ning g lis liste ted d bel below ow as assum sumes es th that at le learn arning ing ttake akess pla place ce a ass the result of responses to external events?
a.
behavioral le learning
b.
cognitive learning
c.
incidental le learning
d.
Gestalt le learning
5)
___ ______ _____ __ m memo emory ry pe permi rmits ts te tempo mporar rary y sto storag ragee of in infor format mation ion w wee re recei ceive ve fr from om our senses.
a.
Short-term
b.
Sensory
c.
Cognitive
d.
Working
6)
___ ______ _____ __ me memor mories ies rrela elate te to ev event entss that a are re pe perso rsonal nally ly re relev levant ant;; the theref refore ore,, a person's motivation to retain these memories will likely be strong.
a.
Sensory
b.
Episodic
c.
Primary
d.
x
7)
Wha Whatt typ typee of llear earnin ning g the theory ory eemph mphasi asizes zes tthat hat p peop eople le ar aree pro proble blem m sol solver verss who actively use information from the world around them to master their environment?
a.
ins nsttrumental con conditioning
b.
classical conditioning
c.
cognitive learning
d.
operant conditioning
8)
___ ______ _____ __ rrefe efers rs tto o the pro proces cesss tha thatt cau causes ses peo people ple tto o beh behave ave as th they ey do do..
a.
Goals
b.
Needs
c.
Motivation
d.
Drives
9)
Whe When n a ne need ed iiss ar arouse oused d tha thatt the con consume sumerr wi wishe shess to ssati atisfy sfy,, the ___ ______ _____ __ process has been activated.
a.
goals
b.
need
c.
desire
d.
motivation
10) In the m motiva otivation tion pr process ocess,, the de desired sired end sta state te is tthe he con consumer' sumer'ss _____ ________. ___. a.
drive
b.
need state
c.
benefit
d.
goal
11) What the theory ory of mo motivat tivation ion is re related lated tto o the ide idea a that cu customer stomerss desir desiree a state of balance called homeostasis? a.
instinct th theory
b.
drive theory
c.
expectancy th theory
d.
need theory
12) Whi Which ch o off th thee fol follow lowing ing IIS S NOT a bio biogen genic ic n need eed? ? a.
the need for food
b.
the need for shelter
c.
the need for water
d.
the need for ach chiievement
13) When a woman b buys uys an eexpensi xpensive ve min mink k coat coat,, whic which h of the foll following owing ne needs eds is probably being expressed? a.
hedonic
b.
utilitarian
c.
rational
d.
biogenic
14) The wa way y a cul culture ture a arrang rranges es val values ues in o order rder o off impo importanc rtancee is rrefer eferred red to as ________. a.
differential v vaalues
b.
an acculturated importance set
c.
a value system
d.
enculturation
15) The pr process ocess of lea learning rning tthe he beli beliefs efs and b behavi ehaviors ors en endorse dorsed d by one one's 's own ccultur ulturee is called ________. a.
acculturation
b.
accumulation
c.
change ma management
d.
enculturation
Note: Choose ONLY ONE answer for each question. Send the answers by email by 10 am on 27th May, 2016. My email is
[email protected].
[email protected]. Send me even the outline for your individual assignment as the attendance today. Thanks and good luck all:X
