Questionnaire

UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF ACCOUNTANCY AND MANAGEMENT Bachelor of International Business (Hons)

Academic Research Survey in Determinants of Willingness to Purchase Counterfeit Fashion Products Survey Questionnaire Dear respondents, We are students from Universiti Tunku Abdul Rahman (UTAR), Faculty of Accountancy and Management, currently pursuing degree in Bachelor of International Business (Hons). We are currently conducting a study on “Determinants of Willingness to Purchase Fashion Counterfeit Products” for our final year project. The main objective of this study is to understand the main antecedents of willingness to purchase fashion counterfeit products. We sincerely hope that you will take a few minutes to complete this questionnaire. Your responses are utterly important for us to complete our study. Your participation is on a voluntary basis. The information gathered and acquired through this questionnaire will be used solely for academic purposes. We firmly assure that all information provided to us will be kept PRIVATE AND CONFIDENTIAL. We truthfully appreciate your cooperation in completing this questionnaire. Thank you for your precious time participation in this study. Name Chong Yeen Hoong Lim Kwang Wen Lim Yu Wey Wong Yuen Jin

Student ID No. 10UKB01367 10UKB00126 10UKB00220 10UKB00131

Section A: Demographic Profile Please specify your answer by indicating a √ on the box □ that represents the most appropriate response that is reflective of you in respect with the following questions. Each question should have only ONE answer.

1. Please state your gender: □ Male □ Female

2. Please state your age: □ 18 – 20 years old □ 21 – 24 years old

3. Please state your race: □ Malay □ Chinese □ Indian □ Others (Please state): ____________________________

4. Please state your marital status: □ Single □ Married □ Others (Please state): ____________________________

5. Please state your occupation: □ Student □ Professional □ Manager/ Head of Department □ Executive / Supervisor/ Middle Management □ Non-executive

6. Please state your income: □ Below RM1,000 □ RM1,001 – RM2,000 □ RM2,001 – RM3,000 □ RM3,001 – RM4,000 □ Above RM4,001 □ Others (Please state): ____________________________

7. Please state your highest education level: □ Certificate □ Diploma □ Degree □ Master □ PhD □ Others (Please state): ____________________________

Section B: General Information on Counterfeit Fashion Products Please specify your answer by indicating a tick √ on the box □ that represents the most appropriate response that is reflective of you in respect with the following questions. Unless indicated, each question may have only ONE answer. 1. Have you purchased any counterfeit fashion product in the past?  Yes  No 2. Which of the following category of counterfeit fashion products have you purchased in the past?  Apparels  Watches  Handbags  Accessories  Shoes  Others : _____________________________ 3. I will purchase only counterfeit fashion products that are „in-style‟ currently.  Agree  Disagree

SECTION C: Construct Measurement Based on EACH of the statement below, please circle on the number/scale that is reflective of your opinion most accurately and precisely. Please do use the following scales provided to answer those questions. SA = Strongly Agree A = Agree N = Neutral D = Disagree SD = Strongly Disagree i. Integrity No 1 2 3 4 5

Statements I consider honesty as an important quality for one‟s character. I consider very important that people be polite. I value responsible people. I like people that have self-control. A person should obey the laws.

SA 5 5 5 5 5

A 4 4 4 4 4

N 3 3 3 3 3

D 2 2 2 2 2

SD 1 1 1 1 1

SA 5 5 5 5 5

A 4 4 4 4 4

N 3 3 3 3 3

D 2 2 2 2 2

SD 1 1 1 1 1

SA 5 5 5

A 4 4 4

N 3 3 3

D 2 2 2

SD 1 1 1

5 5

4 4

3 3

2 2

1 1

ii. Status Consumption No 1 2 3 4 5

Statements A product is valuable if it has more snob appeal. Authentic status goods could really show the status. I would pay more for a product if it has status I would buy a product just because it has status Owning authentic status goods confers and symbolizes my status to surrounding significant others

iii. Perceived Risk No 1 2 3 4 5

Statements The risk that I take when I buy a counterfeited product is high. There is high probability that the product doesn‟t work. Spending money with a counterfeited product might be a bad decision. Counterfeit fashion products are not reliable and durable. The potential risk while using counterfeit fashion products endangers my health (i.e : hazardous manufacturing materials)

iv. Price-Quality Inference No Statements SA 1 Generally speaking, the higher the price of a product, the 5 higher the quality. 2 The price of a product is a good indicator of its quality. 5 3 You always have to pay a bit more for the best. 5

A 4

N 3

D 2

SD 1

4 4

3 3

2 2

1 1

A 4 4

N 3 3

D 2 2

SD 1 1

4 4

3 3

2 2

1 1

A 4

N 3

D 2

SD 1

4 4 4

3 3 3

2 2 2

1 1 1

4

3

2

1

4 4

3 3

2 2

1 1

v. Social Influence vi. Past Experience No 1 2 3 4

Statements SA I have had good experiences with counterfeit goods in the past. 5 I have purchased counterfeit fashion items in the past and I 5 would do it again. 5 5

vii. Materialism No 1 2 3 4 5 6 7

Statements SA I don't pay much attention to the material objects other people 5 own. I like to own things that impress people. 5 The things I own say a lot about how well I am doing in life. 5 I don't place much emphasis on the amount of material objects 5 people own as a sign of success. Some of the most important achievements in life include 5 acquiring material possessions. I have all the material things I really need to enjoy life. 5 My life would be better if I owned certain things I don't have. 5

*No sample questionnaire…

RESERVED FOR V ______________________________________________________________________________

vii. Willingness to Purchase No 1 2 3 4

Statements It is likely I will purchase counterfeit fashion products within the next 6 months. It is likely I will purchase counterfeit fashion products within the next 2 years. I intend to continue to purchase counterfeit fashion products in the future. I recommend my family and friends to purchase counterfeit fashion products.

SA 5

A 4

N 3

D 2

SD 1

5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

Section D: Open Question 1. Apart from the discussed determinants of willingness to purchase counterfeit fashion products, which OTHER element do you think is important to be considered?