Questionnaire on Footwear

Questionnaire To study buying behaviour and intentions for footwear purchase 1. How many pairs of footwear do u own at present? a) 1 b) 2 c) 3 d) 4 e) >4 2. What are the different categories of footwear u own? Formal informal sports slippers 3. When shopping for footwear what is it that u look out for when shopping? Formal

Informal/home informal outdoor

sports party

Price Comfort Design/style Brand Quality HL 4. How often do u shop for footwear? Once a month once a quarter once in six months once a year till the prev pair wears out 5. When shopping for footwear which categories from q 2 do u shop for on a priority Basis? 6. Do u believe in having variety over few good pieces of footwear? Y N 7. With regards to footwear do u feel that they change wid seasons? Y N 8. if y then do u shop accordingly to update urself according t the season? 9. if N then when wud u shop for it? 10. What is your level of awareness about the footwear options, styles brands etc? Print Commercials Magazines n newspapers Television Word of mouth Check what Friends wear Check what stars wear 11. If a star were to endorse a brand of footwear would that make u buy it? Y N 12. Do u prefer Indian brands over international brands? Y N Med 13. Which category shoes do u prefer Indian brands and which international? Specify category formal sports bathroom /house footwear 14. Is footwear purchase also propelled by festivities and special occasions? Y N 15. You would pick ur footwear from the following places? Malls exclusive brand stores roadside stalls, etc 16. When shopping from a store/brand outlet mall what do u feel facilitates purchase? Service Large depth in range

New styles Advertising Sales promotions 17. Have u used footwear from outside India? Y n 18. Do u feel any diff in the footwear locally and outside India? Y N 19. If a brand like Tata were to foray into footwear would u try out their range? If in q 3 brand is chosen then are u brand conscious when shopping for footwear? Y N Do u shop for a particular brand for each category u have? Y N If there is a new brand in the market would u try it out? Y N 20. Please list down atleast 5 brands of shoes u have used in the past? 21. what attributes about those brands do u like ? Price Comfort Design/style Brand

In Q 3 style is chosen do u pick up the latest styles that are introduced in the market? Y N Do u have a particular style in each category u own? Y N Which according to u is a stylish brand of shoes in the market today? If there were a new brand in the market with stylish shoes would u try it out? In Q 3 chosen is price then Would u buy footwear if there is a sale? Would u buy footwear sold on the road where u could bargain?