Questionnaire of SMM

 

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Questionnaire  Name of o f the t he Organization:«««« Organizat ion:«««««««..««««««««««« «««..«««««««««««««««««««««. ««««««««««. Contact Person:«««««««...«««««««« Person:«««««««...«««««««««««««««««« «««««««««««««««««... «««««««... Designation/Department:««««««««««..««««««««« Designation/Department:«««««««« ««..««««««««««««««««««« «««««««««« Mobile No:««««««««««««... No:««««««««««««... Email id:««««««««««««««««««««««««««««««««««««

1. Do you think Social Media Marketing can help in the success of a company?

a) Yes

b) No.

2. Which Social media site do you find most effective? a) Facebook 

c) Linked In

 b) Twitter 

d)CorporateBlogs.

3. On a grade of (1-5) 1 being the least & 5 be the highest how would you rate the following sites? 1 Facebook  Twitter  Linked in Orkut Flickr  Google+

2

3

4

5

 

4. When did did your comp company any started using Soci Social al Media Marketing? a) Before 1 year.

c) 2-3 year 

 b) 1-2 year.

d) More than 3 year.

5. How will you rate Social Media marketing in your business application? a) Excellent

c) Average.

 b) Good.

d) Poor.

6. Does your organization have any dedicated department for Social Media marketing? a) Yes

b) No.

7. How will you rate Social Media Marketing (1-5) where 1-being the least & 5-being 5-be ing highest on the following parameters? a) Networking.

b) Visibility.

c) Branding.

d) Communication Communication..

8. Please indicate with whom you interact mostly while using Social Networking Sites? People Co- workers Close friends Families People who live far away People whom you don¶t know Competitors

Nearly Always

Fairly often

Rarely

Never 

 

9.

What metrics you want to achieve through Social Media Marketing?

a) E- commerce Sales.  b) Lead generation.

d) Promote an event. e)

Build

Brand

Image

c) Reputation management. 10. What benefits are you getting through Social media Marketing? a) Brand Awareness.  b) Bring attention to your products. c) Better Customer Loyalty & trust. d) Strengthen Customer Service. 11. Which target market does Social Media enable you to reach? a) Businesses  b) Youths. c) Families. d) Prospect Clients. 12. Can Social media helps to improve the communication in internal organization? a) Yes  b) No.

 

13. How do you rate your employees on basis of involvement in Social Media Marketing? a) Excellent.  b) Good c) Average d) Poor. 14. How Social Media helps your organization in HR practices? a) Employee Engagement.  b) Recruitment. c) Organizati Or ganizational onal Development. d) Creative Solutions. 15. Do you have set a certain Promotional budget for Social Media Marketing? a) Yes  b) No. If yes, then how much percentage i.  ii.  iii.  iv. 

1-2% 2-4% 4-7% More than 7%

16. Which tools are you using to select your target audience through Social Media Marketing? a) Blogs.  b) Tweets c) RSS feeds

 

d) Communities e) Buzz f) Others 17. What do you think Social Media Marketing should be? a) Company specific.  b) Brand specific. 18. Have you identified any business advantage of Social Media over Traditional Media? a) Yes.  b) No. If yes please specify, i.  ii.  iii.  iv. 

Quick updates Creating community Fan pages Popularity with in short span of time

19. How do you show your promotional pro motional activiti activities es through Social Media Marketing? a) By Photos.  b) By Videos. c) By Updates. d) All the above. 20. How do you response towards your audience comments? a) Response Immediately.  b) Take views of people & implement. c) Response after a period per iod of time.

 

d) Ignore. 21. What changes the industry has seen due to Social Media Marketing? a) Industry Growth.  b) More competitors. c) More challenging environments. d) Chances of global expansion. 22. Why have you chosen Social Media Marketing? a) Better customer reach  b) Lesser price c) Global expansion d) Research & learning 23. What are the don¶ts of Social Media Marketing? a) Never lie  b) Never Spam c) Never too promotion. pro motion. d) Never forget online reputation Management. 24. What do you think Social Media Marketing of your company co mpany is? a) One way communication. co mmunication.  b) Two way communication. co mmunication. c) Interactive.

 

25. What sales promo promotion tion tools do you use in Social Media to generat generatee traffic? a) Discounts.  b) Coupons. c) Contests. d) Instructional Videos. 26. On a scale of (1 (1-5) -5) where 1 being the least & 5 being the hig highest, hest, how would y you ou rate the other sources apart from Social Media Marketing? a) Newspapers.  b) Hoardings. c) Pamphlets d) Banners e) Magazines

27. What major challenges will Social Media face in near future? a) Culture.  b) Governance c) Measurement & ROI d) Human Resources. e) Privacy. 28. What new things emerged out after using Social Media Marketing? a) Online communication is important. i mportant.  b) Content really is king. c) Things are growing.

 

d) Need to be Consistent. 29. How would you rate the similarities s imilarities Social Media Marketing & SEO? Strongly Agree Agree

Neutral

Disagree

Strongly Disagree

Both revolve around quality content. Long term success in merit based Each involve trust Both build onsite & offsite efforts. Both needed to start small  business.

30. Are you satisfied with your current Social Media Marketing Strategies? a) Yes  b) No. 31. Any suggestion would you like to give for the better use of Social Media? ««««««««««««««««««««««««««««««.. «««««««««««««««««««««««««««««««..