Questionnaire m 26 Aug

Questionnaire

I “Swati singh” is a student of MBA MBA 4th semester “LNCT(MER) Indore”. I am conducting a field survey about “hindustan “hindustan Unilever Unilever Limited(HUL) Limited(HUL) and ITC Limited products – a comparative comparative study of advertising policies” as a part of my curriculam, the data of which would be kept confidential and I promise your view would not be shared with anyone. Please provide your kind support in filling questionnaire. PERSONAL INFORMATION :

 Name ………………………………… …………………………………………………………… ………………………………… ………

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Age Age grou group p

a) unde underr 25 (b) 25-3 25-35 5 (c) (c) 35-4 35-45 5 (d) (d) > 45

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Sex

a) Male

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Education

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Occupation

………………………

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Monthly income (in thousands) if any. a)Less than 10

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b) Female

(b) 10-20 (c) 20-30 (d) More than 30

Address ……………………………………………….. ………………………………………………. ……………………………………………….

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Conta ontact ct no. no.

………… ……………… ………… ………… ………… ………… ………… ……..

1-Do you know about HUL. a) Yes

(b) No

2-Do you know about ITC Ltd. a) Yes

(b) No

3-Name any five general use products you use in your daily life 1) 2) 3) 4) 5) 4- Can you recall any five celibrities who came in advertisements of soap “Lux”. 1) 2) 3) 4) 5) 5- Can you recall endorser of soap “Vivel”. a) Yes

(b) No

6- If yes name the endorser. …………………………….. 7- Which advertisement you liked more (a)“Rin advertisement pointing towards tide” (b)“Wheel advertisement with salman khan in it” (i)- Only a. (ii)-Only b. (iii) Both

Rate the following on the scale of 1 to 5. 1=most affermative,2=affirmative, 3=nothing can be said ,4= not affirmative 5= negative 8- Do you like advertisement of Annapurna Atta

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5

9- Do you like advertisement of  Aashirvaad Atta

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10-Would you purchase above mentioned brand of Atta next time in shopping mall.

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11- Would you like to buy soaps in which celebrities appears

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12- HUL products are attractive

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13- HUL advertisements are attractive

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14- ITC products are attractive

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15- ITC advertisements are attractive

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16- All HUL products use similar type of advertisement.

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17- All ITC products use similar type of advertisement

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Just name one word which comes into your mind when following things are said. 18- Vivel -----------------------------------19- John player  -----------------------------------20- Best tea which makes you feel really fresh. -----------------------------------21- Soups you can make in home in less time. -----------------------------------22- Advertisement of notebook. ------------------------------------

23 - Have you ever seen logo of HUL in its television advertisement? a) Yes

(b) No

24 - If yes do you like it ? a) Yes

Thank you.

(b) No