Questionnaire for consumer preference for bisleri 500ml

QUESTIONNAIRE Dear Sir/ Madam, I am pleased to inform you that you have been selected as a valuable customer to collect responses about Bisleri Mineral water in Bangalore city. So I kindly request you to furnish details for further study purpose. The information provided will be maintained strictly confidential & used only for our study purpose. Name

: …………………………………………..

Address

: …………………………………………..

………………………………………….. Mobile No: ………………………………………….. E-Mail ID: ……………………………………………………….

(1) Age Group a. Below 30 b. 31- 40 c. 41- 50 d. Above 50 years (2) Gender a. Male b. Female (3) Do you buy packaged drinking water? a. Yes b. No If yes please continue responding If no thank you for responding (4) Do you prefer particular brand for purchase? a. Yes b. No (5) Which brand mineral water do you prefer to buy? a. Bisleri b. Kinley c. Aquafina d. Bailley e. kingfisher f. Other local brand (specify)…………..

(6) How frequently do you consume packaged drinking water? a. All the time b. At home c. In office d. While travelling e. Other times (7) Which pack size do you prefer? a. 500 ml b. 1 ltr c. 2 ltr d. 5 ltr e. 20 ltr (8) Where do you purchase water bottles? a. Retail shop b. wholesalers c. departmental stores d. other (9) What made you to purchase Bisleri? a. Easy to availability b. Easy to handle c. Quantity discounts d. Other (specify)……….

(10) Have you purchased Bisleri water bottle? a. Yes b. No If yes, please answer next question. If no, go to Q.No.15 (11) Why do you prefer Bisleri? a. Advertising b. Hygiene c. Shop keeper’s advice d. Price e. Quality (12) Are you satisfied with Bisleri 500ml? a. Yes b. No If Yes please ignore Q.No 13 (13) Why you are not satisfied with Bisleri 500 ml bottle? a. Costly b. Bottles are not attractive c. Not sufficient for use d. Quality is not good e. Other (specify)……………..,..

(14) Which media do you think is best for promotion? a. T.V. adds b. Sales promotion c. Word of mouth d. Print media e. Other

(15) How would you rate the satisfaction level towards Bisleri Brand on the scale of 4, 1 being lowest and 4 being highest Not satisfied 1

(16) a. b. c. d. e.

Niether Satisfied nor dissatisfied 2

Stisfied

Very Satisfied

3

4

In which factor Bisleri should improve? Design of the bottles Quality of the water Promotional activities Availability Other (specify)…………….

Suggestions if any ………………………………………………………………………………………………… ……………………………………………………….………………………………………..

Place: Bangalore

Signature

Thank you