Questionnaire for Amul

Questionnaire for consumers: Name of the respondent……………………………………………………………………………………………… ……………………….. Contact No. (Optional)……………………………….. Address…………………………………………………………………………… Gender: male/female. married/ unmarried

Age: 10-24

Staying: Single / with family.

25-39

40-54

Occupation: Student

status:

55- and above

businessmen

1. Do you consume milk & milk product?

Marital

Serviceman

Yes

No

2. What is your frequency of buying milk & milk products?

Daily

once in 2-3 days

once in 4-6 days

once in a weak.

3. What would be your daily purchase of milk and milk products?

Less than 1lt/1kg

1 to 2 ltr/kg

2 to 4 lt/kg

more than 4 ltr/kg

4. What is your usage pattern of different categories of milk and milk product (in percentage volume)? Usage pattern Bread spread( butter )

% volume

Flavored Milk drinks Powder milk Fresh Cheese For cooking desert Health drinks

5. You buy: Branded milk products

unbranded milk products

Both branded and unbranded milk products

6. If you buy unbranded milk products then what kind of purchase you make Packed

loose

7. Rank the following companies in order of your preference towards the milk products they cater No two brands should receive the same rank number Brand a. Amul b. Nestle

rank order ………………… …………………

c. Mother dairy

…………………

d. Purabi dairy

…………………

e. Hatsun

…………………

f. Britannia

…………………

8. If your preferred brand is not available, will you purchase other brand? Yes

No

If yes, then would you purchase Amul products? Yes

No

9. How many products of Amul you are aware of? 1 to 5 products

6 to 15

16 and above

All 43

7. How do you consider the following as factors while purchasing milk products. (rate from 1-5 where 1= very poorly considered , 2= poorly considered, 3=indifferent, 4= strongly considered, 5= very strongly considered)

Sc 1

2

ale Factors brand Taste Price Perish ability Offers Availability of substitute products Size of the shop

8. Do you buy Amul products?

Yes

No

3

4

5