Purposive Communication: Richard M. Bañez

Purposive Communicatio Communication n RICHARD M. BAÑEZ  Assistant Professor I, College of Teacher Teacher Education   ATANGAS S TATE  TATE UNIVERSITY  JPLC-M  ALVAR , PHILIPPINES B ATANGAS  JPLC-M ALVAR 

 TOPIC 3:

Evaluating Messages and Images of Different Text types  Evaluate multimodal texts critically to enhance receptive skills.

  s    d    A   y   c   a   c   o   v    d    A

  s   e   g   a   m    I    d   n   a   s   e   g   a   s   s   e    M   g   n    i   t   a   u    l   a   v    E

Medium

Message Method

Evaluating Texts  A.

What  it is saying?

B. How it goes about saying it? C. Why it is delivered to you in a

particular way?

 Content 

Rhetor i

  s   Method   Medium   e   Message   g   a   m    I    d   n   a   s   e   g   a   s   s   e  denotation    M descripti broadcast   g   n  illustration    i on connotat ing   t definiti   a   u ion    l  internet    a on  comparison   v causati    E

  s   e Message     g   a  denotation   m    I    d connotat   n   a ion   s   e   g   a   s   s   e    M   g   n    i   t   a   u    l   a   v    E

Method

 

descripti  illustration on definiti on  comparison causati on

Medium

broadcast ing

 internet 

“Emina Uzicanin was just 5 years old. Her family was living on the outskirts of Sarajevo. On a sunny afternoon in May, Emina was playing in a field behind her Uncle’s house. There, she spotted two little rabbits. As soon as she started toward them, the rabbits took off. So she began running. Five feet. Ten feet. That’s  when it happened. An ear-shattering explosion ripped through Emina’s body, severing her left leg and leaving the rest of her badly scarred. Every 22 minutes another innocent civilian is killed or maimed by a land mine. Right now there are over 60 million unexploded land mines waiting just beneath the earth in nearly 70 countries. We need your help to rid the planet of land mines and to help its victims like Emina.” http://www.ncddr.org/products/researchexchange/v07n03/9_mines.html

Message  A. Of all the ways that the horrible effects of land mines could be dramatized, why do you think the team that created this advertisement decided on this particular strategy? B. What impact is the ad striving for? C. Why do you think this particular individual was chosen to represent land mine victims?

Method  A. Note the ad’s “environment.” What is the overall effect of including only an unattached branch and not more specific scenery (for example, a foreign city)? B. What if the victim were pictured on crutches or  with artificial limb – how  would that alter the ad’s effect? C. What is the literal and metaphorical significance of the bare branch?

Medium  A. Look again at the placement of the ad’s main text. B. Why was the text designed in this fashion? C. What purposes does the type design serve?

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 A. What life situation is illustrated in the video? B. How does the age of the performer affect the message of the song? C. Do you think the message of the video  would have been changed if had been performed by other person from different age group? D. Would you utilize this  video in teaching? When?  Why?

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What life situation is illustrated in the video? How does the age of the performer affect the message of the song? Do you think the message of the video would have been changed if had been performed by other person from different age group? ould y lize th vid ach ? Wh Wh

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 A. Examine the video of the same song performed by the same artist a decade or few years after the first  video. B. What have been lost or gained from this version of the video? C. Does the purpose of performing the song remain the same from the previous version? Why?  Why not? D. Which version do you like? Why?

   2    k   s   a    T   g  A.   n    i B.   n   r   a C.   e    L D.

Examine the video of the same song performed by the same artist a decade or few years after the first video. What have been lost or gained from this version of the video? Does the purpose of performing the song remain the same from the previous version? Why? Why not? Which si do like? Why?

DECLAN GALBRAITH Tell Me Why (Official Music Video 2002)

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 A. Evaluate the following videos. B. Which between the two contains worthwhile message? Which does not? Why?

CALI SWAG DISTRICT Teach Me How To Dougie (Official Video)