Proyecto Empresa Fumigadora

PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

INDICE CAPÍTULO 1: RESUMEN Y CONCLUSIONES. Objetivo. ................................................... ............................................................................. .................................................... .................................. ........ 4 Definición. ................................................ .......................................................................... .................................................... .................................. ........ 4 Problemas Surgidos Durante el Estudio................................................... .............................................................. ............ 5 Resumen de la Evaluación. ................................................ .......................................................................... .................................. ........ 5 Conclusiones. ............................................... ......................................................................... .................................................... .............................. .... 6 CAPÍTULO 2: INTRODUCCIÓN 2.1 Objetivos del estudio ................................... ............................................................ ................................................... .......................... 7 2.2 Definición del Proyecto "PLAGARUN". .......................................................... .......................................................... 7 2.2.1 Composición del servicio de . "PLAGARUN" " PLAGARUN"............................................ ............................................ 8 2.2.1.1 El cliente y el sitio  – Internet de . "PLAGARUN" " PLAGARUN"............................... ............................... 10 2.2.1.2 La distribución de los pedidos. ....................................................... ......................................................... .. 12 2.3 Términos de referencia r eferencia ...................................................................... ................................................................................ .......... 13 2.4 Origen de la idea ................................................. ........................................................................... ......................................... ............... 14 2.5 Metodología para par a abordar ab ordar el estudio. ................................................. ........................................................... .......... 14 CAPÍTULO 3: ESTUDIO DE MERCADO 3.1 Introducción. ................................... ............................................................. ................................................... .................................... ........... 16 3.1.1 Objetivos del Estudio de Mercado ................................................ .......................................................... .......... 16 3.1.2 Alcances y Limitaciones del Estudio. ..................................................... ..................................................... 17 3.1.3 Definición del de l Servicio. .................................. ........................................................... ......................................... ................ 18 3.1.3.1 Definición del Servicio Principal. ...................................................... ...................................................... 18 3.1.3.2 Uso Actual y Usos Posibles.................................................... ............................................................. .......... 21 3.1.3.3 Servicios Sustitutos y Complementarios. ......................................... ......................................... 21 3.1.3.4 Subservicios S ubservicios y Servicios Conexos. ................................................. ................................................... .. 22 3.2 Análisis de la demanda. ......................................................................... ............................................................................... ...... 23 3.2.1 Caracterización de los Demandantes................................................... .................................................... .. 23 3.2.2 Estimación de la Demanda................................................. .................................................................... .................... 24 3.2.3 Estacionalidad de la Demanda. .................................................... .............................................................. .......... 26 3.2.4. Niveles de Calidad de la Demanda. ................................... ...................................................... ................... 27 3.3 Análisis de la Oferta. ................................................................. .................................................................................... ................... 28 3.3.1 Caracterización Cara cterización de los Oferentes. ........................................................ .......................................................... .. 28 3.3.1.1 La oferta del servicio de despacho ................................................. ................................................... .. 28 3.3.2 Estimación de la Oferta. Ofer ta. ................................................. ......................................................................... ........................ 29 3.3.2.1 Estimación de la oferta en Internet ................................................. ................................................... .. 29 3.3.2.2 Estimación de la oferta del servicio ................................................ .................................................. .. 30 3.3.3 Estacionalidad de la Oferta. ................................................... ................................................................... ................ 31 3.3.4 Niveles de Calidad de los Productos Ofrecidos...................................... ..................................... 32 3.4 Análisis de los Precios. ................................................................. ................................................................................ ............... 33 3.4.1 Precios del Servicio en el Mercado. ........................................ ....................................................... ............... 33 3.4.2 Condiciones de Pago ofrecidas por los Actuales Proveedores. ............. 36 3.5 Análisis de la Comercialización. ............................................... ................................................................... .................... 37 3.5.1 Sistema de Comercialización Actual. ............................................... ..................................................... ...... 37 INGENIERÍA COMERCIAL UNIVERSIDAD DEL BÍO-BÍO 2014

1

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

3.5.2 Sistema de Comercialización Propuesto. Prop uesto. ............................................... ............................................... 38 3.6 Evolución Probable del Mercado. ................................................. ................................................................. ................ 39 3.6.1 Ventas en Internet ................................. .......................................................... ................................................. ........................ 39 3.7 Conclusiones Sobre el Mercado................................................... .................................................................. ................ 41 3.7.1 Análisis de la Conveniencia de Seguir el Estudio................................... .................................. 41 3.7.2 Hipótesis de Participación en el Mercado............................................... Mercado............................................... 41 3.7.3 Programa Tentativo de Ventas. .................................................... .............................................................. .......... 42 CAPÍTULO 4: ESTUDIO TÉCNICO. 4.1 El prediseño del d el Servicio de "PLAGARUN" ................................................. ................................................. 43 4.1.1 Diseño de la red interna de "PLAGARUN" ............................................ ............................................ 43 4.1.2 Diseño del Sitio  – Internet. .............................................................. ..................................................................... ....... 44 4.1.3 Diseño del servicio de Reparto a domicilio............................................. ............................................ 46 4.1.3.1 Localización del d el centro de operaciones.................................. operaciones............................................ .......... 46 4.2 El prediseño del proceso. ................................................. ........................................................................... ............................ .. 47 4.3 El prediseño pr ediseño de d e la planta. ........................... ..................................................... .................................................. ........................ 47 4.3.1 Sala de ventas(despacho de pedidos). ........................................ .................................................. .......... 48 4.3.2 Sala de equipos computacionales. ................................................... ......................................................... ...... 48 4.3.3 Sala de administración y finanzas. .................................. ......................................................... ....................... 48 4.4 Requerimientos humanos y materiales para p ara la operación. ........................... ........................... 48 4.4.1 Recursos para el Centro de Operaciones. ........................................... ............................................. .. 48 4.4.2 Recursos Recurs os en el área del negocio. ........................... ..................................................... ................................ ...... 49 4.4.3 Recursos Recu rsos Hardware Har dware y Recursos Software.............................................. ............................................. 50 4.4.3.1 Recursos Hardware. Har dware. (para más má s detalle ver anexo 3) 3 ) ....................... ....................... 50 4.4.3.2 Recursos Software. ...................................... ............................................................... .................................... ........... 50 4.4.4 Recursos Humanos ................................................ .......................................................................... ................................ ...... 51 CAPÍTULO 5: ESTUDIO ADMINISTRATIVO. 5.1 Análisis de la Organización. O rganización. ................................ ......................................................... ......................................... ................ 53 5.2 Análisis Legal…………………………………… Legal………………………………………………………………… ………………………………… ……56

CAPÍTULO 6: ESTUDIO DE COSTOS. 6.1 Inversiones. ................................................. .......................................................................... ................................................. ........................ 58 6.1.1 Activo Fijo. ................................................. ........................................................................... ............................................. ................... 58 6.1.2 Capital de Trabajo. ........................................ .................................................................. ......................................... ............... 59 6.1.3 Intangibles. ............................................ ...................................................................... ................................................. ....................... 60 6.1.4 Imprevistos. ............................................... ......................................................................... ............................................. ................... 60 CAPÍTULO 7: EVALUACIÓN GENERAL 7.1 Evaluación Básica. ...................................... ............................................................... ................................................. ........................ 61 7.2 Evaluación Comercial................................................... ............................................................................ ................................ ...... 61 61 7.3 Evaluación Técnica. ......................................................... ................................................................................... ............................ .. 63 7.4 Evaluación Ambiental. .................................................. ............................................................................ ................................ ...... 63 CAPÍTULO 8: EVALUACIÓN ECONÓMICA. 8.1 Parámetros de Evaluación. ...................................................... .......................................................................... .................... 64 8.2 Estimación de los FCN del Proyecto. Pr oyecto. ................................................. ........................................................... .......... 65

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8.2.2 Cuadro de Evaluación Económica. ........................................................ ........................................................ 66 8.3 Estimación de los Indices de Rentabilidad. ................................................ .................................................. .. 67 8.3.1 VAN. ............................................. ....................................................................... .................................................... ................................ ...... 67 9.3.2 TIR. .................................................. ............................................................................ .................................................... ............................ .. 67 67 8.4 Selección de Alternativas. ................................... ............................................................ ......................................... ................ 67 CAPÍTULO 9: ANÁLISIS DE RIESGO 9.1 Análisis del punto de equilibrio. ................................................ .................................................................... .................... 68 CAPÍTULO 10: ANÁLISIS DE SENSIBILIDAD 10.1 Análisis de sensibilidad sens ibilidad para la cantidad. ........................... ................................................... ........................ 69 10.2 Análisis de sensibilidad para el precio .................................................. ........................................................ ...... 69 CAPÍTULO 11: ANÁLISIS FINANCIERO. 11.1 Fuentes de financiamiento f inanciamiento ................................................. ......................................................................... ........................ 70 11.2 Evaluación del proyecto pr oyecto financiado f inanciado .................................................. ............................................................ .......... 71

CAPÍTULO 12: ANÁLISIS DE LA L A IMPLEMENTACIÓN 12.1 Actividades a desarrollar durante la implementación. ................................ ................................ 73 12.1.1 Planes y programas pr ogramas para el centro de operaciones operacione s de "PLAGARUN" " PLAGARUN" . 73 12.1.2 Actividades para la operación y funcionamiento del negocio. .............. .............. 74 12.1.3 Actividades para el área informática de "PLAGARUN" ........................ ........................ 76 12.2 Cronograma de las inversiones. ................................................. ................................................................. ................ 77 CAPÍTULO 13: CONCLUSIONES Y RECOMENDACIONES. 13.1 Conclusiones ..................................... .............................................................. ................................................... ................................ ...... 79 13.2 Recomendaciones. ........................... ..................................................... .................................................... ................................ ...... 79 80 GLOSARIO 82 ANEXOS  Anexo 1.  Anexo 2.  Anexo 3.

Niveles N iveles Sociales en Chile  .......................................... ............................................................ ................... 82 Características técnicas del hardware  ......................................... Características  ......................................... 84 Funciones de los departamentos  ................................................. Funciones  ................................................. 87

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

CAPÍTULO 1: RESUMEN Y CONCLUSIONES. Objetivo. El objetivo general es determinar la efectividad de un problema de manejo integrado de plagas mediante la comparación entre la incidencia de roedores y/o insectos en general. El presente estudio es analizar la factibilidad técnica y económica de crear una empresa de reparto de servicios de d e fumigación a domicilio, dentro de la ciudad de d e Concepción. Objetivos específicos -

Implementar un manejo integrado de plagas en la ciudad de concepción.

-

Analizar las incidencias de insectos y roedores que afectan a empresas, instituciones, hogares, entre otros.

-

Determinar la efectividad del manejo integrado de plagas.

Definición. Ser una empresa formada por un departamento técnico sólido de gran cohesión y capacidad en la resolución de problemas, compitiendo en el mercado con calidad y eficiencia. Cumpliendo con la normativa de sanidad ambiental, entregando un servicio de calidad conjugando las necesidades del cliente y el medio ambiente en el manejo integral de plagas.

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

"Experiencia en control de plagas agrícolas y urbanas" “PLAGARUN”  es una empresa que cuenta con un equipo de profesionales con amplia

experiencia en control de plagas urbanas. Como técnicos del SAG intervenimos en campañas nacionales de erradicación de la mosca de la fruta; en el control del Rattus norvegicus (guaren) y ratón colilargo; y en la identificación de la chaqueta amarilla

proponiendo pautas para su control.

Problemas Surgidos Durante el Estudio. El principal problema que debió afrontar el presente estudio, fue la falta de información histórica dentro de Chile y en particular, dentro de Concepción respecto de proyectos o empresas que operen en el mercado de "PLAGARUN", para poder determinar de buena manera las proyecciones de oferta, demanda y precios del servicio. Sin embargo, este problema fue salvado exitosamente, ya que se logró determinar una serie de servicios que eran similares, en algún aspecto, al servicio que ofrece "PLAGARUN", y de los cuales se pudo obtener la información histórica necesaria.

Resumen de la Evaluación. Se plantearon dos alternativas principales para la implementación de este servicio. Dichas alternativas se diferencian en la forma de cancelar el local de operaciones de “PLAGARUN".

La alternativa 1 contempla el arriendo de un local, mientras que la alternativa 2 implica la compra de un local de funcionamiento. El resumen de la evaluación económica de ambas alternativas se presenta a continuación.

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

Alternativa 1: 

La

inversión

Alternativa 2: es

menor

en



comparación a la alternativa 2. 

Se espera una mejor rentabilidad

el local. 

proyectada. 

Tasa de retorno sería mayor.

Aumentar la inversión para adquirir La rentabilidad esperada es menor a la alternativa 1.



La tasa de retorno disminuye.

Conclusiones. Los indicadores económicos obtenidos para ambas alternativas son muy alentadores, ya que ambos permiten obtener un gran retorno sobre la inversión, y se hace muy ventajoso implementar el proyecto. La alternativa 1 se ve mucho más atractiva ya que implica una inversión mucho más baja y el retorno obtenido es mayor que el que se obtendría con la alternativa 2. Por ello se recomienda seguir la estrategia de implementación del proyecto mediante el arriendo del local de operaciones del servicio y no mediante la adquisición de este. En resumen, en las condiciones en que fue elaborado este proyecto, resulta totalmente recomendable su implementación, tanto por las ganancias que puede ofrecer, como por las perspectivas de crecimiento del negocio que se vislumbran.

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

CAPÍTULO 2: INTRODUCCIÓN 2.1 Objetivos del estudio Este estudio tiene como objetivo analizar si es factible la formación de una empresa dedicada a la entrega a domicilio de servicios de fumigación (control de plagas, desinsectación, desrodentización, desinfección, ahuyentamiento de ratones, control de plaga de la madera y jardines, etc.), ofreciendo estos servicios a través de Internet. En su desarrollo se considerarán aspectos técnicos del área informática y aspectos económicos, conformando un Estudio de Factibilidad Técnico Económico de un servicio en Internet de reparto de obsequios. Durante este estudio de factibilidad se ha denominado a este proyecto con el nombre de "PLAGARUN", con el motivo de simplificar las referencias que se hagan a él.

2.2 Definición del Proyecto "PLAGARUN". Ser una empresa formada por un departamento técnico sólido de gran cohesión y capacidad en la resolución de problemas, compitiendo en el mercado con calidad y eficiencia. Cumpliendo con la normativa de sanidad ambiental, entregando un servicio de calidad conjugando las necesidades del cliente y el medio ambiente en el manejo integral de plagas.

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norvegicus (guaren) y ratón colilargo; y en la identificación de la chaqueta amarilla

proponiendo pautas para su control. En nuestra acción y control utilizamos solo productos autorizados y registrados por el Instituto de Salud Pública. Preocupados por dar un servicio eficiente y novedoso hemos desarrollado, entre otras soluciones, cebos especiales para ratas, chaquetas amarilla y sistemas de control del conejo silvestre. “PLAGARUN”   contara con Resolución sanitaria entregada por Autoridad Sanitaria,

Resolución del SAG para Caza y Captura de palomas con fines de control dentro de inmuebles, Resolución del SAG para control de Lagomorfos y Roedores por medio de anticoagulantes, Certificación ISO 9001:2008 , Certificados por SICEP calificados en categoría A.

2.2.1 Composición del servicio de "PLAGARUN". "PLAGARUN". Desinsectación: Control de todo tipo de artrópodos, dentro de los que destacan principalmente insectos voladores y rastreros, moscas, cucarachas, hormigas, arañas, garrapatas, pulgas, crustáceos como los chanchitos de tierra, arácnidos, alacranes, ciempiés, tijeretas, pececillos de plata, etc. Los productos usados tienen un amplio rango de seguridad para el hombre y animales

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Sanitización: Consiste principalmente en control de hongos, virus y bacterias. La sanitización es un mecanismo mediante el cual se reducen las poblaciones microbianas hasta llegar a un nivel seguro para la salud humana. Los productos químicos para realizar la sanitización pueden ser: compuestos clorados, yodados, amonios cuaternarios y extractos orgánicos. Desratización: Las habilidades en el olfato, gusto, memoria, aprendizaje y organización social desarrollada por los roedores les ha permitido prosperar en los ambientes urbanos, por lo cual utilizamos raticidas que sortean esas habilidades mediante la palatabilidad (gusto agradable), la atractabilidad y el efecto retardado de su acción, a lo que se suma la seguridad para el hombre (niños) y animales domésticos que se logra con colorantes especiales y amargantes. La desratización se puede realizar mediante distintas metodologías, algunas de estas contempla el uso de cebo raticida en bloque, pellets, trampas pegajosas, trampas de captura viva, entre otros. Se utilizará el método de desratización que se estime conveniente según la especie de roedor que afecta a un lugar. Los productos que se utilizan son anticoagulantes de Segunda generación.

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2.2.1.1 El cliente y el sitio de Internet de “PLAGARUN”. En esta etapa, se considera el servicio de información que ofrece el sitio de Internet de "PLAGARUN" a sus clientes, y la información que deberá ingresar el cliente al realizar una compra, que es necesaria para "PLAGARUN". A continuación se especifica más detalladamente los contenidos.



Explicación del servicio que ofrece "PLAGARUN"

Se da a conocer a un nivel macro como opera la empresa y en que consiste el servicio que ésta ofrece. Se indican cuáles son los lugares geográficos o radio de acción de su servicio, las formas de cancelación, e información de sus proveedores (tiendas asociadas) para demostrar y respaldar la calidad de los productos que ofrece. Es importante destacar que adicionalmente las empresas proveedoras están siendo beneficiadas con la información que "PLAGARUN" tiene de ellos en su sitio de Internet, pues esto representa una forma de publicidad para ellas.



Packs ofrecidos

En el sitio de Internet se mostrará a través de una “carta virtual” las diversas

categorías de packs que pueden ser solicitados. Esta carta virtual será un índice por ejemplo, con imágenes del insecto y de cómo se genera la

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

Elección del pedido.

Cuando el cliente decida comprar, bastará que haga clic con el botón del mouse sobre su elección en la carta virtual, y el obsequio correspondiente será automáticamente ingresado en una especie de bolsa de compras. De esta forma, el cliente podrá seguir realizando compras para un mismo pedido.



Datos del cliente para realizar la fumigación.

Esta información, considera los datos personales del cliente, que son necesarios para que él pueda hacer la compra y "PLAGARUN" pueda ir a realizar la fumigación. Comúnmente se necesita el nombre, dirección, teléfono, e-mail, cédula de identidad y otros tipos de datos. Hay que considerar que un cliente podría constituirse en un comprador habitual y por ende, debería ingresar sus datos por cada compra que realice. Como es necesario mantener a los clientes como fieles compradores, este proceso repetitivo y tedioso podría terminar alejándolos, es por esta razón que "PLAGARUN" debe estudiar la posibilidad de implementar un sistema en el sitio de Internet "PLAGARUN" que permita identificar a un cliente frecuente y reconocer inmediatamente sus datos personales, permitiendo una posible actualización de éstos datos. En la actualidad existen modernos sistemas de información que facilitan este tipo de aplicaciones, llamados CRM “Customer Relationship Management”. Recepción de la bolsa de compras y los datos del cliente.

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realizar en forma automática. Además, puede resultar interesante el caso de un cliente frecuente que realiza siempre el mismo pedido, y que siempre hace la misma bolsa de compras acarreando una pérdida de tiempo que sería inconveniente para él. Es necesario entonces que en el sistema de "PLAGARUN" exista una solución a este tipo de problemas para brindar a los clientes una mejor y personal atención.



Realización de pagos online.

 Actualmente los pagos online, a través de tarjetas de créditos están adquiriendo un gran auge por ser una forma cómoda de cancelar las cuentas, es por esto, que “ PLAGARUN” permite realizar los pagos de sus servicios de

esta manera. Pero, como aún existe temor e inseguridad en las personas para realizar este tipo de transacciones comerciales por Internet, “PLAGARUN” ofrece la posibilidad  de cancelar la cuenta en el momento que

se realiza el pedido y mediante el pago en efectivo. Una alternativa para fomentar el pago online sería la implementación de sistemas de seguridad que actualmente existen en el mercado y que tienen

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y luego se preocupa del despacho y realización de los pedidos en donde nuestros clientes lo necesiten. El tiempo que demora “ PLAGARUN” en rea lizar estos procesos debe estar bien

determinado, pues la velocidad de entrega es un punto importante en este servicio. El tiempo de entrega, está compuesto por:



El tiempo que demora el especialista en tener todos los productos necesarios.



El tiempo que la empresa demora demora en cumplir con la orden.



El tiempo que demora en llegar el especialista desde la empresa al domicilio del cliente.



El tiempo que se demora fumigar la la casa, oficina, empresa, etc.

El medio de transporte, deberá ser estudiado más adelante teniendo como precedente buscar furgones que tengan bajo consumo de gasolina, bajo costo de mantención, y versatilidad.

2.3 Términos de referencia

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2.4 Origen de la idea Implementar un manejo integrado de plagas en la ciudad de concepción.  Analizar las incidencias de insectos y roedores que afectan a empresas, instituciones, hogares, entre otros.

2.5 Metodología para abordar el estudio. Como base para efectuar el estudio, será necesario analizar las tecnologías y aplicaciones informáticas en forma paralela al análisis de mercado, para poder ser evaluadas dentro del estudio de mercado y luego presentar las diferentes opciones en el análisis de alternativas. Los sistemas informáticos se estudiarán según la oferta que existe de ellos en el mercado actual, a través de consultas y cotizaciones con las respectivas empresas de servicios informáticos. Para el caso del análisis económico, la metodología a utilizar debe abordar aspectos de los estudios cuantitativos y cualitativos, ya que al ser un proyecto emprendedor en la ciudad de Concepción no se tiene referencia sobre el mercado y tampoco sobre

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Como el servicio de “ PLAGARUN” es innovador no existe información histórica sobre el

mercado en el que participará, por lo tanto, los datos obtenidos de las distintas encuestas de oferta y demanda en Internet, y de oferta y demanda de tiendas y servicios similares, deberán ser analizados y asociados, de forma tal de obtener resultados que se aproximen a la realidad del mercado.

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CAPÍTULO 3: ESTUDIO DE MERCADO 3.1 Introducción. La importancia de este capítulo radica, en el conocimiento que nos proporcionará sobre las características del mercado en el que participará “ PLAGARUN”. Como el servicio

que ofrece no posee competencia directa, es imprescindible estimar si el servicio ofrecido será bien aceptado o no por los demandantes, además de cuantificar esta demanda. También se especificará la oferta actual en el mercado, de servicios similares al ofrecido por “ PLAGARUN”.

3.1.1 Objetivos del Estudio de Mercado El objetivo del presente estudio de mercado, es poder determinar las tarifas con las cuales deberá operar el servicio de fumigación “ PLAGARUN”, teniendo en cuenta que las dos únicas posibles fuentes de ingreso que este proyecto puede esperar, son por concepto de cobro por la realización de la fumigación y por la publicidad que se pueda incorporar al sitio en Internet de “ PLAGARUN”.

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Para realizar la comercialización de este servicio, se deberá implementar una fuerte campaña publicitaria, mediante diversos medios de información regionales por ejemplo, televisión, radio y periódicos, la cual deberá tener una duración mínima, establecida y definida claramente, pero que en todo caso deberá ser lo suficientemente prolongada como para difundir adecuadamente el servicio.

3.1.2 Alcances y Limitaciones del Estudio. Para la realización de un estudio de mercado, existen una serie de supuestos en los cuales éste debe basarse. La razón por la cual se plantean estos supuestos es que se requiere delimitar una serie de variables, con el objetivo de poder tener bases más o menos firmes sobre las cuales realizar el estudio y así obtener conclusiones más consistentes. Por consiguiente, se debe tener muy claro que si alguno de los supuestos

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

familiarice y acostumbre aún más a su uso, el crecimiento del comercio electrónico en esta ciudad ira aumentando progresivamente, lo que permitirá eliminar poco a poco la desconfianza que existe en la población respecto de la seguridad existente en los mecanismos de pago a través de Internet.



Debido a que en la ciudad de Concepción, no existe ningún proyecto similar al que “ PLAGARUN” plantea, supondremos que en el periodo en que se

evalúa este proyecto y se completa su posible implementación, no surgirá ningún proyecto de características similares.



En el estudio del proyecto, se considera un número mínimo determinado de tiendas proveedoras interesadas en asociarse a “ PLAGARUN”. Durante la vida útil del proyecto se espera que este número aumente, en beneficio de la

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

en las cuales se ofrecerá a los clientes información respecto de ellas, los diferentes químicos utilizables, la “canasta de compras”, el formulario que el cliente deberá llenar para realizar un pedido, y los formularios de pago que se requieren completar en el caso de pago mediante tarjeta de crédito. Se incluirán fotografías con los diversos servicios que ofrece, una descripción del contenido de estos y el tiempo máximo que demore en realizar la fumigación y si es necesario el no uso de las instalaciones por cierto tiempo. También se definirá un mecanismo de compensación, en caso de que el pedido no pueda ser realizado o no funcione,

definiéndose las

responsabilidades de los atrasos y no resultados para la realización de dichas compensaciones.

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cancelación del pedido y el servicio, además de requerir la firma del cliente que certificando que se cumplió con el tiempo de entrega establecido y que todos los productos se encontraban con sus envases con los sellos correspondientes. Por último y transcurrido un tiempo prudente, la central de recepción se contactará con los clientes, para consultar acerca de su nivel de satisfacción con el servicio ofrecido. Es muy importante señalar las diversas alternativas que se pueden plantear en cuanto a la implementación del servicio que ofrecerá “ PLAGARUN”.

En lo referente al servicio Internet, será necesaria la creación y mantención de un portal Web y de una base de datos. También se requerirá realizar una mantención periódica a los equipos computacionales, de manera tal que el

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

-

Comprar los vehículos para la distribución de los pedidos.

-

Comprar los vehículos para la distribución de los pedidos a través través de un leasing.

-

Arrendar los vehículos para la distribución de los pedidos.

El tipo de vehículo también deberá ser debidamente definido, pero las opciones que a priori se barajan son furgones.

3.1.3.2 Uso Actual y Usos Posibles. El servicio que “ PLAGARUN” brindará a sus clientes, será utilizado por éstos

principalmente para tener resultados de buena calidad en sus hogares o donde sea necesario, generando para ellos un ahorro significativo de tiempo y una gran

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

2. División Agroindustrial: Está orientada en el control integral de insectos, aves, roedores, microorganismos y quirópteros mediante la implementación de técnicas de control sistemáticas en las instalaciones agroindustriales. (Productos almacenados, industria de alimentos y  Agroindustrias, etc.) 3. División Agroindustrial:

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

3.1 Análisis de la demanda. 3.2.1 Caracterización de los Demandantes. El servicio de “ PLAGARUN” debe estar dirigido a un público bien definido y delimitado,

con el objetivo de poder determinar con certeza las características del servicio y las campañas publicitarias que se realizarán. Es por ello que a continuación se definirá este

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total de 216.061 habitantes según estudio del INE (Instituto Nacional de Estadísticas), Censo Población y Vivienda 2002. Ello implica que el servicio de “PLAGARUN” va a experimentar una potencial demanda  de 35.218 clientes, lo que

no es una cifra para nada despreciable, sobre todo si se considera el poder adquisitivo de estos.

3.2.2 Estimación de la Demanda.

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

2. En la ciudad de Concepción, existen aproximadamente 10 especialistas de control de plagas de todos los tamaños. De ellos, aproximadamente 5 ofrecen un servicio de una calidad similar a la que ofrecerá “ PLAGARUN”, por lo que

el público que captan, corresponde a uno de características similares a las del público de “ PLAGARUN”.

Si consideramos que cada una de las empresas de regalo tiene un monto de

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

6. Según la misma consulta a “Truly Nolen” , se consideró que el servicio promedio de “ PLAGARUN” solicitado por los clientes, se realizará por montos

de canastillos de aproximadamente $12.000 (monto mínimo del servicio) De lo cual se puede proceder a deducir que la demanda mensual del servicio “PLAGARUN”, será de aproximadamente 375 pedidos mensuales, 13 pedidos

diarios.

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puede ser objeto de una fuerte demanda en periodos específicos del año y una muy

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Higiene y cordialidad.

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3.3.2 Estimación de la Oferta.

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

históricos del mercado que puedan ser útiles para realizar las proyecciones de oferta, demanda y precio. Pese a esto, existen una serie de servicios que se consideraron similares (en algún aspecto), al servicio de “ PLAGARUN” y que permiten reflejar de buena manera el probable comportamiento del mercado de “ PLAGARUN”. Esto hace que

las estimaciones de oferta, demanda y precio anteriormente realizadas estén bien respaldadas, en desmedro de algún juicio que a priori pudiese suponer que los datos no son confiables



Validez de los Supuestos: La validez de los supuestos realizados en el informe, está respaldada ampliamente por la información recolectada durante el estudio. Por esta razón, podemos concluir que son supuestos robustos y no antojadizos, que permiten tener una base sólida para realizar el proyecto. Eso sí, se debe considerar que el supuesto que hace referencia a la no aparición  de un proyecto de características similares a las de “ PLAGARUN”, es muy difícil de evaluar, ya que por lo

general, la información referente a estos proyectos es de muy difícil acceso y es guardada con celo por sus gestores.

Los principales riesgos que se están asumiendo en este proyecto son principalmente dos:



Precio: El precio por el servicio de entrega, de $ 12.000  por cada fumigación (mínimo), puede ser considerado por algunos clientes como excesivamente elevado, lo cual podría repercutir en una disminución en la demanda o en una baja obligada de los precios.

  Demanda: La demanda estimada de 13 pedidos diarios, podría ser muy



elevada para la realidad de Concepción. Esto se debe a que, el estudio de

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

demanda se basó en la veracidad de los datos dados por los administradores de las respectivas tiendas asociadas de la ciudad, razón por la cual dicha cifra podría ser inferior en la realidad.

7.3 Evaluación Técnica. Este proyecto, es un proyecto referente a comercio electrónico, el cual requiere de una tecnología que actualmente es bastante utilizada en el mundo entero, y Chile en particular. La ciudad de Concepción tampoco está ajena a esta realidad, por lo que se puede afirmar con absoluta certeza que el proyecto es perfectamente realizable desde el punto de vista técnico.

7.4 Evaluación Ambiental. En cuanto al aspecto ecológico del proyecto, se puede señalar que los materiales que se utilizarán para realizar las fumigaciones en los hogares serán de material reciclable, por lo que el proyecto no representaría en ningún caso un daño a la ecología de la ciudad.

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

CAPÍTULO 8: EVALUACIÓN ECONÓMICA. 8.1 Parámetros de Evaluación.  A continuación se cuantifican los parámetros económicos que serán utilizados en la evaluación económica del proyecto: 

Tasa de descuento = 5%.



Valor del IVA = 19%.



Tasa de Impuesto a la Renta = 17%

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIG ADORA: “PLAGARUN”

8.2 Estimación de los Flujos de Caja del Proyecto. Tabla Estado de Resultado Proyectado Alternativa 1 y 2

AÑO Ingreso por venta Costo variable Costo fijo Gasto Adm. Ventas UAI Impuesto 19% FCproyectado

2015 2016 2017 2018 2019 2020 2021 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 -20.500.000 -20.500.000 -18.660.000 -17.895.300 -17.895.300 -17.895.300 -17.895.300 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000

AÑO Ingreso por venta Costo variable Costo fijo Gasto Adm. Ventas Depreciación UAI Impuesto 19% FCproyectado

2015 2016 2017 2018 2019 2020 2021 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 -20.500.000 -20.500.000 -18.660.000 -17.895.300 -17.895.300 -17.895.300 -17.895.300 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000

-875.000 33.435.000 -6352650 27.082.350

-875.000 -4.000.000 29.435.000 -5592650 23.842.350

INGENIERÍA COMERCIAL UNIVERSIDAD DEL BÍO-BÍO 2014

-875.000 33.435.000 -6352650 27.082.350

-875.000 -4.000.000 29.435.000 -5592650 23.842.350

-875.000 35.275.000 -6702250 28.572.750

-875.000 -4.000.000 31.275.000 -5942250 25.332.750

-875.000 36.039.700 -6847543 -6847543 29.192.157

-875.000 -4.000.000 32.039.700 -6087543 -6087543 25.952.157

-875.000 36.039.700 -6847543 29.192.157

-875.000 -4.000.000 32.039.700 -6087543 25.952.157

-875.000 36.039.700 -6847543 29.192.157

-875.000 -4.000.000 32.039.700 -6087543 25.952.157

-875.000 36.039.700 -6847543 29.192.157

-875.000 -4.000.000 32.039.700 -6087543 25.952.157

2022 56.160.000 -17.895.300 -1.350.000 -875.000 36.039.700 - 6847543 29.192.157 29.192.157

2022 56.160.000 -17.895.300 -1.350.000 -875.000 -4.000.000 32.039.700 - 6087543 25.952.157 25.952.157

2023 2024 56.160.000 56.160.000 -17.895.300 -17.895.300 -1.350.000 -1.350.000 -875.000 -875.000 36.039.700 36.039.700 -6847543 -6847543 29.192.157 29.192.157

2023 2024 56.160.000 56.160.000 -17.895.300 -17.895.300 -1.350.000 -1.350.000 -875.000 -875.000 -4.000.000 -4.000.000 32.039.700 32.039.700 -6087543 -6087543 25.952.157 25.952.157

65

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8.2.2 Cuadro de Evaluación Económica Alternativa 1 y 2

AÑO Ingreso por venta Costo variable Costo fijo Gasto Adm. Ventas UAI Renta 17% FCN

2015 2016 2017 2018 2019 2020 2021 2022 2022 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 -20.500.000 -20.500.000 -18.660.000 -17.895.300 -17.895.300 -17.895.300 -17.895.300 -17.895.300 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000

AÑO Ingreso por venta Costo variable Costo fijo Gasto Adm. Ventas Depreciación UAI Renta 17% FCN

2015 2016 2017 2018 2019 2020 2021 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 56.160.000 -20.500.000 -20.500.000 -18.660.000 -17.895.300 -17.895.300 -17.895.300 -17.895.300 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000 -1.350.000

-875.000 33.435.000 -5683950 27.751.050

-875.000 -4.000.000 29.435.000 -5003950 24.431.050

INGENIERÍA COMERCIAL UNIVERSIDAD DEL BÍO-BÍO 2014

-875.000 33.435.000 -5683950 27.751.050

-875.000 -4.000.000 29.435.000 -5003950 24.431.050

-875.000 35.275.000 -5996750 29.278.250

-875.000 -4.000.000 31.275.000 -5316750 25.958.250

-875.000 36.039.700 -6126749 29.912.951

-875.000 -4.000.000 32.039.700 -5446749 26.592.951

-875.000 36.039.700 -6126749 29.912.951

-875.000 -4.000.000 32.039.700 -5446749 26.592.951

-875.000 -875.000 36.039.700 36.039.700 -6126749 -6126749 29.912.951 29.912.951

-875.000 -875.000 -4.000.000 -4.000.000 32.039.700 32.039.700 -5446749 -5446749 26.592.951 26.592.951

2023 2024 56.160.000 56.160.000 -17.895.300 -17.895.300 -17.895.300 -1.350.000 -1.350.000

-875.000 -875.000 -875.000 36.039.700 36.039.700 36.039.700 -6126749 -6126749 -6126749 -6126749 29.912.951 29.912.951 29.912.951

2022 2022 56.160.000 -17.895.300 -1.350.000

2023 2024 56.160.000 56.160.000 -17.895.300 -17.895.300 -17.895.300 -1.350.000 -1.350.000

-875.000 -875.000 -875.000 -4.000.000 -4.000.000 -4.000.000 32.039.700 32.039.700 32.039.700 -5446749 -5446749 -5446749 -5446749 26.592.951 26.592.951 26.592.951

66

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8.3 Estimación de los Índices de Rentabilidad. 8.3.1 VAN. 

Alternativa 1.

Van = $ 190.446.676



Alternativa 2.

Van = $ 123.892.255

8.3.2 TIR. 

Alternativa 1.

TIR = 90% 

Alternativa 2.

TIR = 32%

8.4 Selección de Alternativas.

 Alternativa 1  Alternativa 2

VAN $ 190.446.676 $ 123.892.255

TIR 90% 32%

De acuerdo a la tabla anterior, podemos apreciar claramente que la alternativa

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CAPÍTULO 9. ANÁLISIS DE RIESGO Este análisis establece los riesgos que implica implementar y llevar a cabo el proyecto “PLAGARUN”:

9.1 Análisis del punto de equilibrio. Puesto que “PLAGARUN” es un proyecto de innovación que ofrecerá un

servicio inexistente en el mercado actual (comuna (comuna de Concepción), podría presumirse que el riesgo radica en la aceptación y confiabilidad de los consumidores, por el servicio que se ofrece. Es posible que existan variaciones, en la demanda, dentro de un rango no muy amplio, lo que no impediría tener control sobre el límite mínimo de pedidos permitidos por el proyecto durante un cierto periodo de tiempo. Además, es imprescindible efectuar continuos análisis sobre el historial de pedidos, y gestionar si es necesario políticas y estrategias para hacer frente a posibles bajas en la demanda. También, lo innovador del proyecto permite a “PLAGARUN”, monopolizar un

nuevo mercado, hasta la aparición de uno o más competidores. Pero considerando que muchos proyectos desarrollados, en y para I nternet, han sido rápidamente imitados, se debe tener en cuenta que la aparición de un nuevo competidor para el proyecto, está en un futuro cercano. Para este caso estudiaremos el punto de producción para el cual el VAN=0. Conservando los costos fijos y modificando, como es de esperar solo los costos

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CAPÍTULO 10. ANÁLISIS DE SENSIBILIDAD Para realizar este análisis hemos tomado la alternativa 1, de arrendar un local para realizar nuestras actividades. El precio determinado es de $12.000 y la cantidad de 4.680.

10.1 Análisis de sensibilidad para la Cantidad FC 2014

Ingreso x venta Costo Variable Costo fijo Depreciación U.A.I.E Impto. (17%) U.D.I Depreciación Inversión K de Trabajo V.R F.C

FC 2015 12.000qx (4.680qx) (1.350.000)

FC 2016 al 2024 12.000qx (4.680qx) (1.350.000) (4.000.000) 7.320qx  – 1.350.000 7.320qx  – 5.350.000 (1.244qx – 229.500) (1.244qx – 909.500) 6.076qx  – 1.120.500 6.076qx  – 4.440.500 4.000.000 (30.509.358) (17.022.000) 8.000.000 (30.509.358) 6.076qx  – 1.120.500 6.076qx  – 16.440.500

 1,059  1  30.509.358  6.076qx - 1.120.500  * 1,05  6.076qx - 16.440.500  *   9 1,05 * 0.05  30.509.358  5.738,095qx  27.394.019  61.302,85qx  324.538.110 4.432,34  qx 1

Variable Cantidad 

Sin  sensibilid ad  4.680

Con  sensibilid ad  4.432.34

Variación 4.680  4.432.34 4.432.34

 0.056

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CAPÍTULO 11. ANÁLISIS FINANCIERO. FINANCIERO. 11.1 Fuentes de financiamiento En este punto se darán a conocer diferentes alternativas de financiamiento para llevar a cabo el proyecto.



Búsqueda de un socio capitalista.

La ventaja de ésta alternativa, estaría dada por la inexistencia de pagos de intereses y amortizaciones, reemplazados éstos, por retribuciones al capitalista en porcentajes de las rentabilidades obtenidas, una vez en marcha el proyecto. Esta alternativa, por lo general, es posible para aquellos proyectos de baja inversión y que no presenten un gran riesgo. En la actualidad, existen instituciones privadas que fomentan la realización de nuevos proyectos, y empresas, todas de características emprendedoras y en relación a las nuevas tendencias tecnológicas como los negocios en Internet.



Préstamo Bancario o financiero.

Este tipo de financiamiento es el más utilizado por las empresas, permite invertir pequeñas y/o grandes sumas de dinero. Las entidades bancarias y financieras hacen un préstamo, que debe ser cancelado con intereses y amortizaciones durante el transcurso del proyecto. Además es necesario contar con un aval y/o bienes hipotecables que respalden el crédito solicitado. Créditos CORFO.

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este contexto se enmarca la labor de CORFO, la que efectúa a través de dos Fondos Tecnológicos. Ellos son el Fondo Nacional de Desarrollo Tecnológico y Productivo FONTEC y el Fondo de Desarrollo e Innovación (FDI). -

La labor de FONTEC

 Apoya la innovación innovación tecnológica de las empresas, empresas, ya sea en el desarrollo de tecnologías de productos, procesos o servicios, o incluyendo modelos prototipos y pruebas piloto de introducción de productos al mercado. Este apoyo consiste en un cofinanciamiento que cubre hasta el 50% del costo de proyectos de innovación tecnológica que realicen las empresas, debiendo estas aportar el monto restante. -

La labor de FDI

Cofinanciamiento de proyectos de investigación, desarrollo y difusión tecnológica, ejecutados por instituciones tecnológicas con actores privados o públicos, cuyos resultados beneficien significativamente a los sectores productivos involucrados, asigna sus recursos mediante licitaciones y concursos de proyectos.

11.2 Evaluación del proyecto financiado

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Monto Préstamo: 35.125.927 Interés: 14 % anual (incluye valor UF, comisiones y seguros). Plazo: 6 años.

Año 0 1 2 3 4 5 6

Préstamo 35.125.927

Amortización Interés Cuota Saldo 0 0 0 35.125.927 4.115.265,64 4.917.629,78 9.032.895,42 31.010.661,3 6 4.691.402,83 4.341.492,59 9.032.895,42 26.319.258,2 3 5.348.199,23 3.684.696,19 9.032.895,42 20.971.059 6.096.947,16 2.935.948,26 9.032.895,42 14.874.111,8 4 6.950.519,76 2.082.375,66 9.032.895,42 7.923.592,08 7.923.592,53 1.109.302,89 9.032.895,42 0

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CAPÍTULO 12. ANÁLISIS DE LA IMPLEMENTACIÓN 12.1 Actividades a desarrollar durante la implementación. Para poner en marcha nuestro negocio analizaremos los planes y programas que deben considerarse para el sistema. Estos lo separaremos en tres áreas de interés: -

Actividades para el centro de operaciones de “PLAGARUN”.

-

Actividades para operación y funcionamiento del negocio.

-  Actividades para el área informática informática de “PLAGARUN”.

12.1.1 Planes y programas para el centro de operaciones de PLAGARUN ”

“

  Inicialmente se debe buscar una oficina, que cumpla con las



características. Para esta labor se podría contactar a corredores de propiedades, para minimizar el tiempo de búsqueda, eso sí, dependiendo del porcentaje de comisión que reciba por efectuar el contrato.

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El tiempo aproximado, para poner en funcionamiento el sistema de seguridad es de aproximadamente un mes. Para todo el mobiliario que necesita el centro de operaciones se consideró un paquete de oficina que debe contar con los requerimientos expresados en el capítulo 4. Para el proceso de compra de mobiliario se procederá a cotizar los diversos proveedores de mobiliario de oficina. Eligiendo la empresa que cumpla con las características señaladas y que entregue el menor costo, tomando para esto un tiempo de un mes. También para el centro de operaciones, hay que considerar una inversión inicial para los materiales de oficina que serán utilizados. El tiempo destinado a cotizar y comprar este paquete de artículos de oficina es de aproximadamente una semana. Sería adecuado seleccionar a un proveedor que nos envíe un pedido mensual de este tipo de materiales, a un precio preferencial, menor al ofrecido por sus competidores, Lápiz López, un mayorista de estos productos está realizando este servicio.

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-

La garantía del vehículo, vehículo, debe cubrir como mínimo 60.000 kilómetros y además debe cubrir aspecto de reparación o cambio de las partes defectuosas, hasta el cambio por uno nuevo.

-

Debe existir existir un respaldo, servicio servicio de posventa, posventa, por parte de de los proveedores a la hora de la mantención y reparación de las unidades, esto quiere decir que nuestros proveedores deben disponer de un servicio técnico en nuestra zona para la mantención y reparación.

-

Los vehículos deben ser maniobrable, pero además deben disponer de espacio para el transporte sin problema con minicabina que podría venir incluida o ser instalada por los proveedores.

- Estos vehículos no deberán costar más de lo estimado anteriormente, 3.000.000 cada unidad. -

Para realizar el proceso proceso de selección selección y compras compras se estima necesario

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  Por



las

características

del

negocio

será

importante,

atacar

inmediatamente el mercado con publicidad desarrollada por entidades de este ámbito. Dependiendo del plazo y del desarrollo de la campaña publicitaria, se tendría el tiempo de desarrollo de esta actividad, pero es considerable pensar en periodo de un mes.



Por último, y no menos importante, es el personal personal de la empresa. empresa. Para la selección de personal se publicará un aviso en algunos diarios locales, indicando los cargos y características que se necesitan para poder postular al empleo. Todo este proceso debería estar realizado en un mes, desde la publicación del aviso.

12.1.3 Actividades para el área informática de “PLAGARUN” Dado que el sistema informático hardware y software, es un recurso crítico para la operación del negocio, consideramos relevante licitar su diseño y construcción. Se licitará el sistema completo, para lograr inmediatamente la integración total del hardware con el software, evitando inconsistencias, y

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Garantía. Se exige como mínimo que el hardware se mantenga operativo durante al menos dos años, lo que la empresa oferente deberá garantizar. Con respecto al software, deberá estar libre de bugs, errores de programación, los que deberán ser corregidos durante al menos un período de dos años.

-

Respaldo de mantención y reparación. La empresa oferente deberá, en el caso del hardware, reemplazar las partes y/o equipos defectuosos, al día hábil siguiente, o en caso de fuerza mayor, a la brevedad, por partes/equipos equivalentes a los reemplazados. En el caso del software, la empresa deberá reparar, a la brevedad cualquier error detectado en la operación del sistema. Dicho

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Semanas S i s t e m a s o r ec ec u r s o

Oficina Proveedores Seguridad Muebles de oficina Personal Equipos computacionales Cableado de la red Materiales de oficina Software de base Sistema de Comunicación Transporte Base de datos Pagina Web

0 1 2 3 4 5 6 7 8 9 1 1 1 1 1 1 1 1 0 1 2 3 4 5 6 7

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CAPÍTULO 13. CONCLUSIONES CONCLUSIONES Y RECOMENDACIONES. RECOMENDACIONES. 13.1 Conclusiones  A través de los resultados obtenidos en la evaluación económica y análisis financiero, se concluye, que el proyecto es altamente rentable, por lo cual si se considera únicamente el aspecto cuantitativo especificado en este documento, la elección de realizar el proyecto sería afirmativa. También es importante mencionar que la alternativa que consideraba el arriendo del centro de operaciones, presentaba mayor rentabilidad para este proyecto. Esto ocurre debido a que la compra del local requería un mayor préstamo, cuyos intereses mermaban los flujos de caja en los años de

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una organización y gestión de los recursos necesarios para la operación del negocio.



Con respecto respecto al punto punto anterior, se debe planificar y gestionar para para hacer frente mediante estrategias económicas a variaciones en la oferta y en la demanda, además de estudiar la posibilidad de expandir el alcance del servicio de “PLAGARUN”, pues si existe una plataforma establecida en

Internet, podríamos cambiar el giro de la empresa, o simplemente extender nuestros servicios a otros ámbitos.

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GLOSARIO  ADSL:  Asymmetric Digital Subscriber Line, es un servicio de red digital asimétrica, que es una tecnología de módem que, mediante técnicas de codificación digital, permite ampliar enormemente el rendimiento del cable telefónico actual, sin interferir en el servicio telefónico básico. Cable Utp categoría 5: Cable en 4 pares, con capacidad de transmisión t ransmisión de hasta 100 Mbps. CRM: Customer Relationship Management gestión de relaciones relaciones con el cliente. cliente. Estos paquetes de software crean automáticamente perfiles de clientes, a partir de las transacciones e interacciones actuales e históricas Hub: Es un elemento de conexión de redes que sólo se usa en redes con cables tipo telefónico (10BASE-T, TX, T4...), siendo innecesario en las de cable coaxial. Físicamente todos los hubs son parecidos: pequeñas cajas de forma

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ANEXOS Anexo 1. Niveles Sociales Sociales en Chile La segmentación de mercado es el proceso de dividir el mercado en grupos de consumidores que se parezcan más entre sí en relación con algún criterio razonable. Los mercados se pueden segmentar de acuerdo con varias dimensiones como:

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Educación Jefe De Hogar : Muchos profesionales universitarios con carreras de primer y segundo nivel de prestigio. Promedio años de estudio 14-17. Actividades Jefe De Hogar: Ejecutivos de nivel medio, Empresarios pequeña empresa, vendedores de cierto nivel. Ingreso Familiar: Promedio $820.000 Posesión De Bienes (% de hogares): Vehículo 80%(1.4 por hogar), teléfono 95%, TV 100%, refrigerador 100%. C3 Clase Media Baja Distribución en el país: 3.371.200 habitantes habitantes (22,4%)

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Anexo 2. Características técnicas del hardware - UPS APC Back UPS Pro 650. Objetivo: Mantener el sistema en operación ante cortes de electricidad, de manera de poder bajar el servidor y guardar las transacciones realizadas hasta entonces. Características: 15 minutos de energía. Prevención del bloqueo bloqueo del teclado, que permite seguir seguir conectado a Internet.  

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

Procesador Intel Dual Core de 2.4 MHz. Disco duro de 500 Gb. 2 Gb de SDRAM a 100 MHz.



Monitor SVGA 15” .28.

 

  

Bus frontal de 100 Mhz (Motherboard) Tarjeta ethernet 10/100 Lector de DVD 16X

- HP LaserJet 2100.

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Certificación de la velocidad de transmisión.(10 Mbps)

Valor total del hardware: $4.092.040 + 63.900 mensual. Nota: Todo el hardware cuenta con dos años de garantía, a excepción de los PC y el servidor que tienen 3 años, y el hub que tiene garantía de por vida.

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Anexo 3. Funciones de los Departamentos

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(e) Realizar Balances por Periodos. Los balances periódicos de la empresa

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

(g) Capacitación de Personal en el uso de Software. Todo software que

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PREPARACIÓN Y EVALUACIÓN DE PROYECTOS PROYECTO EMPRESA FUMIGADORA: “PLAGARUN”

(d) Confirmación de Procesamiento de Pedido. Deberá emitirse al cliente