Proyecto de Exportacion de Quinua Hacia El Mercado de Los Estados Unidos

April 3, 2019 | Author: lidia cerezo sihuayro | Category: Quinoa, Exports, Foods, Cereals, Bolivia
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Proyecto de Exportacion de Quinua Hacia el mercado de los Estados Unidos...

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UNIVERSIDAD UNIVERSIDAD NACIONAL DEL ALTIPLANO – PUNO FACULTAD DE CIENCIAS CONTABLES Y  ADMINISTRATIVAS ESCUELA PROFESIONAL DE CIENCIAS CONTABLES

COMERCIO INTERNACIONA INTERNACIONAL L PROYECTO DE EXPORT EXPORTACIÓN ACIÓN DE QUINUA A GRANEL HACIA EL MERCADO DE LOS ESTADOS UNIDOS DOCENTE: HERMENEGILDO DOCENTE: HERMENEGILDO COR CORTEZ TEZ SEGALES Estudi!t": CEREZO SIHUAYRO# Lidi M"$% VIII SEMESTRE PUNO & PER' ()*+

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Contenido PROYECTO DE EXPORTACION DE QUINUA HACIA EL MERCADO DE LOS ESTADOS UNIDOS........................................................................................4 1.

RESUMEN EJECUTIVO........................................................................... 4

1.2 PLANTEAMIENTO GLOBAL DEL PROYECTO..........................................4 1.3 MERCADO META..................................................................................4 1.4 DISTRIBUIDORES.................................................................................5 2.

ANÁLISIS DE LA EMPRESA....................................................................6

2.1 DESCRIPCIÓN DE LA EMPRESA...........................................................6 2.2 MISIÓN................................................................................................ 7 2.3 VISIÓN.................................................................................................8 2.4. OBJETIVOS GENERALES DE LA ASOCIACIÓN: ......................................8 3.

ESTRATEGIAS DE ENTRADA................................................................10

3.3 DOCUMENTACION DE EXPORTACION.................................................10 3.2 CONTACTOS DEL EXTERIOR Y RELACIONES PERSONALES ................10 3.3 ASPECTOS DEL PRECIO.....................................................................10 3.4 RIESGOS...........................................................................................11 4.

ANALISIS DE PRODUCTO.....................................................................12

4.1 MORFOLOGIA DE LA QUINUA.............................................................12 4.2 PROPIEDADES DE LA QUINUA............................................................14 4.3 LOS BENEFICIOS DE LA QUINUA........................................................15 5.

ANÁLISIS Y SELECCIÓN DEL MERCADO META.....................................16

5.1 DESCRIPCIÓN DE LA INDUSTRIA ........................................................16 5.2 PARTICIPACIÓN DEL SECTOR.............................................................16 5.3 SELECCIÓN DEL MERCADO META......................................................16 5.4 PRECIO MARGEN Y DISTRIBUCIÓN...................................................17 5.5 INCOTERMS 2!12...............................................................................17 5." CLIENTES POTENCIALES...................................................................20 5.# MODALIDADES DE PAGO Y FORMALI$ACIÓN LEGAL DE LA COMPRA VENTA.................................................................................................... 21 6.

ANÁLISIS Y EVALUACIÓN INANCIERA................................................21

".1 REQUERIMIENTOS DE INVERSIÓN.....................................................21 ".2 VENTAS ESPERADAS.........................................................................2 ".3 PUNTO DE EQUILIBRIO......................................................................27

PROYECTO DE EXPORTACION DE QUINUA HACIA EL MERCADO DE LOS ESTADOS UNIDOS 1. RESUMEN EJECUTIVO

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6'*)(0' ' ,(-,80 0(,0+) *)6 80)6' /-' 6'0'( +,(,?,/-'( 7 '(0'0( 0 0 *'6)(0 7 0 0 ?0,,0.. 2.3 VISIÓN A 2!2! 0 '*6'0 )'6,0,0+)60 IICA +' *'+6'0 '6 -(0 '*6'0 /-' ,(6''(' - *6)+-,;( 15!TMH 7 )'6,0,0 QUINUA '6,?,0+0 '( *6''(0,)(' +' &)@-'0  &06,(0 6'0 7 0'0 )( )0'

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0,?,0+) /-' ' +'066)0 +' 0('60 )'(,' '( 0' 0 80)6' /-' ' '=*6'0( '( ' '@)60,'() +' ) (,8'' +' 8,+0 +' (-'6) 60[email protected]+)6' 0 )) '( 0 6'0,)(' ?60'6(0 7 0 )*)6-(,+0+' +' ('),) 7 )*6),) )( (-'6) ,'(' 7 )( 0 ),'+0+. 2.4. OBJETIVOS GENERALES DE LA ASOCIACIÓN:  A. D'066)06 0 0+'(0 *6)+-,80 +' 0 QUINUA 7 C0,&-0 70 /-' '6( ) *6)+-) /-' ' 80 0 '=*)606 *6))8,'(+) 0 ,'60 '(,?,0+0 +' ) +,8'6) *6)+-) 06)0 0 (,8' )0 *6)8,(,0 6',)(0 7 (0,)(0. B. F)'(06 0 6'0,)(' 6',*6)0 )( ,(,-,)(' ,,06' *6,80+0 (0,)(0' ' ,('6(0,)(0' )( ' )@',8) +' )606 ' ,('60,) +' ,(?)60,;( 6'0,80 0 ()8'+0+' 7 6'?)60 '( 0 +,?'6'(' 0,8,+0+' +' 0 0+'(0 *6)+-,80 +' 0 QUINUA 7 C0,&-0. C. P6'06 '68,,) +' *6)),;( 7 0*0,0,;( *060 ' +'066)) +' 0 *6)+-,;( +' 0 QUINUA 7 C0,&-0 +'(6) +' 0 6',;( 7 ' *0. D. A'*06 +)(0,)(' )( ?,(' 7 )@',8) +' ?,(0(,06 ) *6)7') +' *6)+-,;( *6)+-,8,+0+ +' 0 QUINUA 7 C0,&-0 /-' '0( +' )6,'( (0,)(0 7 +' '=60(@'6). E. C''606 )(8'(,) )( -0/-,'6 '(,+0+ '0 +' +'6'&) *9,) ) +'6'&) *6,80+) (0,)(0 ) '=60(@'6). F. F)'(06 7 *6))8'6 0 *6)+-,;( +' 0 QUINUA 7 C0,&-0 )( 0,+0+ +' '=*)60,;( -0(+) -(0 *6)+-,;( )'(,' 7 '('606 

,(6') ')(;,) )( 0,8,+0+' +,8'60 '( '('?,,) +' 0  A),0,;(. G. D'066)06 0 *6)+-,;( +' 0 0+'(0 *6)+-,80 +' 0 QUINUA 7 C0,&-0 )( 0 ,(00,;( +' '(6) ','6) 7 +' *6)+-,;( *060 ' )(-) 0 (,8' )0 6',)(0 7 (0,)(0. . F)'(06 7 *6))8'6 *6)600 *060 ' )(6) +' '(?'6'+0+' +' 0 QUINUA 7 C0,&-0 )('680,;( +' ) -') '+,) 0,'(' 0 '))0 6'-6) &+6,). I.

S),,06 *6>0) *060 0 *6)+-,;( +' ',0 *060 ' )(-)

,(+-6,0,0,;( )'6,0,0,;( +' 0 QUINUA 7 C0,&-0 0(' 0 '(,+0+' ?,(0(,'60 0() (0,)(0' 7) ,('6(0,)(0' )( 0 ?,(0,+0+ +' '('606 ?-'(' +' 60[email protected]) ' ,(0-606 7 ?)60''6 ) +'6'&) +' ) 0),0+). J. P6'06 '68,,) +' *6)),;( 7 0*0,0,;( *060 ' +'066)) +' 0 *6)+-,;( +' 0 QUINUA 7 C0,&-0 0 ,) *6)8''6 ,(-) '/-,*) 0/-,(06,0 7 )6) *060 0 *6)+-,;( A6)0. . B-06 ' '@)60,'() +' *6)+-,;( +' 0 QUINUA 7 C0,&-0 '0)60,;( +' *'6?,' 7 *6)7') *060 +'066)06 0 0+'(0 *6)+-,80 +' 0 QUINUA 7 C0,&-0. L. D'066)06 ' *6)') +' )'6,0,0,;( +' 0 QUINUA 7 C0,&-0 '( ,'0 +' 8'(0 0 ?--6) 0() *060 ' '60+) ,('6() +' *0 7 &0,0 ' '='6,)6 '+,0(' 0(0' +,6') 0 608> +' ) '(6) +' 0)*,). M. I(6''(06 0 *6)+-,;( 7 *6)+-,8,+0+ +' 0 QUINUA 7 C0,&-0 0 (,8' )0 *6)8,(,0 6',)(0 7 (0,)(0 0'-60(+) 0 0(,+0+ 0,+0+ 7 )(,(-,+0+. N. A*)706 )( *0/-'' '();,) 0 ) *6)+-)6' +' 0  A),0,;(. N. O60(,06 0) --60' '+,0(' *6)600,;( +' ?',80' ',(06,) -6) 0'6' )(8'(,) ?;6- &060 +' 06'6 )0

*6)8,(,0 6',)(0 7 (0,)(0 0 )) 6'0,06 ,('60,) --60' >(,) )( )60 ,(,-,)(' 7 8,0,,06 *6)7') 7 *'6?,' *060 0 9/-'+0 +' ?,(0(,0,'(). 3. ESTRATEGIAS DE ENTRADA 3.3 DOCUMENTACION DE EXPORTACION  D)-'() U(,) A+,(,60,8) DUAH E -( +)-'() /-' ' '=,' ,'*6' '( 0 0+-0(0 +' 0,+0. E DUA ' ,*''(' -(0 +'060,;( +)-'(0+0 +' 0 060'6,0 +' 0 )*'60,;(. A-(/-' ) *-'+' *6''(06 +,6'0'(' ' '=*)60+)6 ' ?6'-'(' ' /-' ) ',)(' -( 0'(' +' 0+-0(0 3.2 CONTACTOS DEL EXTERIOR Y RELACIONES PERSONALES O60(,'=*)6 SRL ' -(0 '*6'0 (-'80 /-' -0 )(),+06' )) '*6'0 '=*)60+)60 (-'6) '60+) ,(,,0 ' ) '0+) -(,+) 7 )) ' ,(+,) 0('6,)6'(' -06') ) '68,,) +' -( 6;K'6 *060 )'(06 7 6006 )( ) 60(+' ,*)60+)6' 0 '+,0() *0) (-'6) )@',8) ' 0),06() )( ') ,*)60+)6' *)6 /-' ') ,'('( ' )(),,'() 7 0') 0 0 +,6,-,;( ES P0 S-. I*)60+)6' 6')(),+) '( EE.UU. 

Q-,(-0 A(+,(0 C)6*)60,)( S.A #12 N. N)8'(0 A8' S-,' 235 *)60(+ OR #2! EE.UU.



ITE MOUNTAIN FARM INC 114" M)0 CO EE.UU

3.3 ASPECTOS DEL PRECIO C)( 6'*') 0 *6',) () '06') 0,('0(+) 0 *6',) ,('6(0,)(0 +' 0 /-,(-0 *060 '=*)606 0 EE.UU. /-' 0-0'(' ' '( ) W 3.5! 0*6)=. C)) ' ,(?)6) 0('6,)6'(' /-' 6') )?6''6 -( *6)+-) +' 0,+0+ /-' ' +,?'6'(,0 +' 0 )*''(,0 0 806,0,)(' '( ' *6',) '060( [email protected]'0 0 ) (,8'' +' *'+,+) /-' ),,' ' ,*)60+)6. C0' 6')6+06 /-' ' ONU )@',8) 0 '+,0() *0) -06 -(0 ),'+0+ )( -( 60( ,*)60+)6 7 '806 

0 0) -( @),( 8'(-6' *060 0 )*06,6 ) 6,') 7 '('?,,). T0,>( ' -( )@',8) *060 ,(6'06 0 '6 +,6,-,+)6' +,6'). 3.4 RIESGOS L'806 0 0) -(0 ('),0,;( ,('6(0,)(0 ,'(' +) 0*') /-' +''( '6  )0+) '( -'(0 ' *6,'6) ' 0(,, +' 0 0,)(' /-' () '806( 0 )'('6 -( '('?,,) *060 0 '*6'0 /-' ' ) *),,8) *)6 ' )(606,) +'' )06' '( -'(0 ) ('0,8) /-' ' 6'0,)(0 )( ) 6,') /-' ,'(' )+) ,*) +' ('),) 0 -0/-,'6 (,8'. E(6' ) 6,')  ()0' 0 )06 '( -'(0 '( 0 '=*)60,;( +' 0 /-,(-0 *)+') '(,)(06: 





C,0 7 -') A*6)*,0+)  A0'(0,'() P00

Q-' )66'*)(+'( 0 ?0)6' ,('6() 7 E='6() +' QUINUA. 3.4.1 D',,+0+' 

[email protected]) (,8' +' '())0 L) /-' ,,0 ' +06' 80)6 06'0+)H.



T'(+'(,0 *)6 *6)+-) )6(,) 70 /-' '( - 07)60 '( ' *0 0 /-,(-0 ' *6)+-' +' 0('60 60+,,)(0 )( -) +' -0(,0 /-,0 *060 ' )(6) +' -,8).



N) ' ,(()80( *6,0 7 >)+) /-' '@)6'( 0 *6)+-,;(.

3.5.1 AMENA$AS 

D,,(-,;( +' 0 *6)+-,;( *)6 )('-'(,0 +' ?'(;'() (0-60' )) E (,).



C6,, I('6(0,)(0 '( EEUU E-6)*0 )( '?') +' 6'',;( ')(;,0.



C6',,'() 7 D'066)) +' B),8,0 )) *6,'6 '=*)60+)6 +' Q-,(-0.



T0,>( ' 0(,, +' +',,+0+' 7 0'(00 0 (,8' )'6,0.

3.5.2 D',,+0+' 

S'6 ' -06) '=*)60+)6 -') +' B),8,0 EEUU A'0(,0< 6'*',80'(' ,'(+) ' 07)6 *6)+-)6 +' /-,(-0 '9( ,(?)60,;( FAO.

P)0 *06,,*0,;( +' *6)+-,;( )6(,0 '( 0 /-,(-0 ) /-' '('60 /-' ' )?6'0( *6)+-) /-' () '( 0)6+' )( 0 '(+'(,0 +' '60+). 4. ANALISIS DE PRODUCTO 4.1 MORFOLOGIA DE LA QUINUA D'6,*,;( +' *6)+-) +' 0-'6+) 0 0 NORMAS METROLÓGICASH 7 0 '=,'(,0 +' '60+) '0. L0 /-,(-0 ' -(0 *0(0 0(+,(0 /-' ' )6,,(; '( ) 06'+'+)6' +' 0) T,,00 +' P'69 7 B),8,0. L0 /-,(-0 ?-' -,80+0 7 -,,0+0 *)6 0 ,8,,0,)(' *6'&,*(,0 7 6''*00+0 *)6 ) '6'0' 0 0 '0+0 +' ) '*0)' 0 *'06 +' )(,-,6 -( 0,'() ,) +' 0 *)0,;( +' '' '()('. L0 '8,+'(,0 &,;6,0 +,*)(,' '00 /-' - +)',0,;( *)6 ) *-') +' A>6,0 *-'+' &0'6 )-66,+) '(6' ) 0) 3.!!! 7 5.!!! 0(' +' C6,). E=,'( &00) 06/-');,) +' /-,(-0 '( -0 +' T060*0 C000 7  A6,0 '( C&,' 7 '( +,?'6'(' 6',)(' +' P'69. A 0 '0+0 +' ) '*0)' 0 /-,(-0 '(0 -( +'066)) '();,) 0*6)*,0+) 7 -(0 0*,0 +,6,-,;( '( ' '66,)6,) I(0 7 ?-'60 +' >. E *6,'6 '*0) /-' 6'*)60 ' -,8) +' /-,(-0 ?-' P'+6) +' V0+,8,0 /-,'( 0 )'6806 ) -,8) 06'+'+)6 

+' C)('*,;( '(,)(0 /-' '(6' )60 *0(0 ) ,(+,) ,'60( 0,>( 0 /-,(-0 *060 - 0,'(0,;(.

L0 QUINUA ' -( 0,'() 6'0,80'(' (-'8) *060 ())6) ,( '06) *)) 0 *)) ' 80 *)*-06,0(+) ' ,(-) 0 FAO &0 +',(0+) 0 2!13 )) ' 0) ,('6(0,)(0 +' 0 QUINUA 7 +'+' V,;(,0 ' )(0) )+) )6' '' 0,'()- *6)*,'+0+' '('?,,) 7 - -) '( 0 ),(0 . 4.2 PROPIEDADES DE LA QUINUA L0 QUINUA () '  /-' -(0 ',0 *'6) )( 060'6,0 9(,0 0 *)+'6 )(-,6' )) -( '6'0 *)6 ') 0 00) 0,>( *'-+)'6'0. C)) 0 0 QUINUA *6)8'' 0 07)6 *06' +' - 0)60 '( ?)60 +' &,+60) )*'@) *'6) 0,>( 0*)60 '60 +' 1" 60) +' *6)'(0 *)6 0+0 1!! 60) 7 )?6'' 06'+'+)6 +' " 60) +' 600 '( ,-0 0(,+0+ +' 0,'(). S, )*060) 0 QUINUA )( 0 07)6 *06' +' ) '6'0' >0 )(,'(' -&0  *6)'(0 7 600 0-(/-' >0 9,0 )( '( 07)60 ,(0-60+0 +'0(+)' 0 *6''(,0 +' ,+) )'0 " 7 )'0 3. R'*') 0 0*)6' 0;6,) 0 QUINUA ' ''@0(' ) '8''(' -*'6,)6 0 -( '6'0 *-' )(,'(' '()6 0(,+0+ +' &,+60).

 A,,) +'') +'006 - 0) 0*)6' +' ?,60 70 /-' *-'+' 00(06 ) 15 60) *)6 0+0 1!! 60) ,'(+) '( - 07)60 ?,60 +' ,*) ,()-' )) *)''( 060'6,0'(' 0 ',0.

S, () 6'?'6,) 0 ) ,6)(-6,'(' '( 0 QUINUA +'00 ' )('(,+) +'*)0,) 0(',) 0,) ?;?)6) &,'66) 7 ,( '(6' ) ,('60' ,'(60 /-' 0,>( )?6'' 8,0,(0 +' )*'@) B '( 0(,+0+' 0*6',0' 78,0,(0 E )( ?-(,;( 0(,)=,+0('. 4.3 LOS BENEFICIOS DE LA QUINUA L0 QUINUA 0 *)+'6 '*'06' )) -( '6'0 ' '*',0'(' '('?,,)0 '( 0 +,'0 +' *'6)(0 '00 70 /-' () )(,'(' -'(.  A,,) *)6 - 0) )('(,+) '( ?,60 7 - 07)6 0*)6' *6)',) 6'*') 0 ) '6'0' 0 QUINUA ,'(' -( [email protected]) (+,' ->,) ) /-' 0 8-'8' ,+'0 *060 *'6)(0 )( +,0'' ) /-' +''0( 0+'006 ),'(+) 0(). T0,>( ' +' 60( 07-+0 *060 )(6)06 ) (,8'' +' )''6) '( 0(6' 70 /-' - ?,60 7 - *,+) ,(0-60+) ?08)6''( ' *'6?, ,*+,) '( ' )60(,).

P)6 -*-') 0 QUINUA 0,>( )(6,-7' 0 6'8'6,6 ' '6',,'() +0+) - 0) )('(,+) +' ?,60 ,()-' 7 *-'+' '6 +' 60( -,,+0+ '( 0 +,'0 +' *'6)(0 8''06,0(0 70 /-' *)'' -(0 ''80+0 *6)*)6,;( +' *6)'(0 7 0,>( ' -'(0 ?-'(' +' &,'66) +' )6,'( 8''0.

P060 ' +'*)6,0 *-'+' '6 -( 0,'() -7 80,)) ''@0(' 0 0 08'(0 +0+0 0 *6''(,0 +' -'() ,('60' +' &,+60) )*'@) 7 *6)'(0 )) 70 &') )60+) 0('6,)6'('. C060'(' 0 QUINUA *-'+' '*'06' '( )+) ,*) +' +,'0 ' +' -&0 -,,+0+ 7 *-'+' )?6''6 ()0' '('?,,) 0 0 0-+ +' )60(,). 5. ANÁLISIS Y SELECCIÓN DEL MERCADO META 5.1 DESCRIPCIÓN DE LA INDUSTRIA E( )+0 0 6',;( ),+'(0 +' E-6)*0 ' ' )'680(+) -(0 '(+'(,0 0 )(-,6 *6)+-) 8'6+' ) ,). L) *6)+-) /-' ' )(,+'60( 8'6+' ) ,) )( 0/-') /-' )( )6(,) 7) +' )'6,) @-). E0 '(+'(,0 ' *06,-06'(' *)*-06 '(6' 0 '(' '+-0+0 7 )( ,(6') 0) 70 /-' ' (''06,) 0'6 /-> 0 &0' )6(,0 7 '' ,*) +' '(),0 ,'(+' 0 '6  060 /-' 0 )(8'(,)(0. L0 QUINUA 7 0,&-0 ' )(,+'60( *6)+-) ,) ) 8'6+' 70 /-' )( )6(,) 7 '('60'(' +' )'6,) @-). E0 '(+'(,0 &0( ,*-0+) 0 8'(0 +' 0 /-,(-0 '( E0+) U(,+) 7 '( ' 6') +' E-6)*0 +' 0('60 ,*)60('. E=,'( +,'0 0'6,0(0 +' *)) 06)&,+60) /-' '( )'(0(+) 0 '('6  I*)60(,0 '( E0+) U(,+). 07 *6)+-)6' +' *0( 7 +' )60 ),+0 /-' ' *-'+'( &0'6 )( /-,(-0 /-' ' '( +0(+) -'(0 /-' '' *6)+-) *-'+' '6 -(0 )-,;( 0 ) *6)'0 /-' 6'*6''(0 '0 '(+'(,0 -,,0(+) &06,(0 +' /-()0 *)6 '@'*)H. L0 /-,(-0 /-' () ,'(' -'( @-06 -( 6) ,*)60(' *060 ) *6)+-)6' +' ),+0 /-' '0)60( *0( *00 ) 066) 7 '( E0+) U(,+) - *06,,*0,;( '( ' '60+) +' ,(6'+,'(' ' 8'6 '('?,,0+0 *)6 '0 '(+'(,0. 5.2 PARTICIPACIÓN DEL SECTOR E *6)+-) 0 '=*)60 ' -,,0+) )) ,(-) *060 0 *6)+-,;( +' (-'8) *6)+-) '( ' *0 +' +',() E0+,) U(,+)H +)(+' *'6'(''60 0 ')6 *6,06,).

5.3 SELECCIÓN DEL MERCADO META A ,'66' +' 2!15 0 '=*)60,)(' +' ,-'(- ' 80)6,06)( '( USW143 ,)(' 7 ) '(8) '( 8)-'( -06)( '60 +' 42.!!! )('0+0 )60(+) -( 6',,'() '( 13 ' +',6 4.#43 )('0+0  /-' ' 0) 0('6,)6 0(,?'; C06) G060 '6'(' +' CCEX%CCL. R'*') 0 B),8,0 (-'6) *6,(,*0 )*',+)6 ' 0*6',0 /-' 0 ,'66' +' 2!15 (-'6) *0 8',() '=*)6; '( 8)-'( 25.1!2 )('0+0 ,?60 -7 ,(?'6,)6 0 0 )('0+0 /-' '=*)6; P'69. D'+' ' 2!14 (-'6) *0 ' &0 )(8'6,+) '( ' *6,(,*0 '=*)60+)6  -(+,0 +'*00(+) 0 B),8,0 0 '-(+) -06 '(,)(; G060. 5.4 PRECIO MARGEN Y DISTRIBUCIÓN E *6',) +' 8'(0 +' *6)+-) QUINUA 0 60('H '06 [email protected]) 0 '60',0 +' F,@0,;( +' *6',) +' )) +' *6)+-,;(  06'( +' -,,+0+ () ' &0' -) +' 0 '60',0 +' *6',) *)6 +'[email protected]) +' (,8' +' 0 )*''(,0 +',+) /-' ' -'(0 )( -( *6)+-) )6(,) +' 0,+0+ )*6)0+0 7 +' 0) )('(,+) (-6,,8) 7 0,'(,,) -'(0 )( )+) ) 6'/-,,) '0' *060 )'6,0,0,;( 7 )6' )+) *)6 '6 -( *6)+-) &))>(') '( ' '60+). L) *6',) +' ) *6)+-) +'6,80+) +' 0 QUINUA &)@-'0 7 &06,(0H ' ?,@060( *)6 +'[email protected]) +' 0 )*''(,0 &)@-'0 +' 08'(0 7 )6) *6)+-) ,,06'H. E -0 () *'6,,6 ,(6)+-,6 (-'6) *6)+-) '( ' '60+) )0 7 060'6 0 (-'6) *),' ,'(' 0+' +' )('-,6 -(0 *06,,*0,;( '( ' '60+) '( ' '+,0() *0).

PRODUCTO

PRESENTACIÓN

QUINUA EN GRANO S0) +' *),','()

CANTIDAD

PRECIO

5! K

G ".!!

5.5 INCOTERMS 2!12 FOB % F6'' )( B)06+ L,6' 0 )6+) *-'6) +' 060 )(8'(,+)H

POR TOTAL 3!!.!!

D'?,(,,;( T>6,() -,,0+) '=-,80'(' -0(+) ' 60(*)6' +' 0 '60(0 ' 6'0,0 *)6 06) 06 ) 80 ?-8,0' +' (08'0,;( ,('6,)6H. E 8'(+'+)6 -*' )( - ),0,;( +' '(6'0 -0(+) 0 '60(0 &0 )6'*00+) 0 )6+0 +' -/-' '( ' *-'6) +' '06/-' )(8'(,+). E 8'(+'+)6 ,'(' /-' +'*0&06 0 '60(0 +' '=*)60,;(. O,0,)(' C)*60+)6 

P006 ) +,*-') '( ' )(60) +' )*60%8'(0 7 )('-,6 *)6 - *6)*,0 -'(0 7 6,') -0/-,'6 ,'(,0 +' ,*)60,;( - 0-)6,0,;( )?,,0 *6',0 0 )) '806 0 0) )+0 0 ?)60,+0+' 0+-0('60 *060 0 ,*)60,;( +' 0 '60(0.



C)(6006 ' 60(*)6' +' 0 '60(0 +'+' ' *-'6) +' '06/-' +',(0+) 7 6',,6 0 '(6'0 +' 0 '60(0.



A-,6 )+) ) 6,') +' *>6+,+0 ) +0) +' 0 '60(0 0 )) )+) ) 0) +'+' ' )'() '( /-' &070 )6'*00+) 0 )6+0 +' -/-' '( ' *-'6) +' '06/-' , () +0 08,) -?,,'(' ) , ' -/-' () '0 0 ,'*) +'' )*)606 )+) ) 6,') +' *>6+,+0 ) +0) /-' *-'+0 -?6,6 0 '60(0 0 *06,6 +' 0 ?'&0 +' '=*,60,;( +' *0) ?,@0+) *060 0 '(6'0.



P006 )+) ) 0) +' +'6'&) ,*-') 7 )60 060 )?,,0'.



P006 ) )' *)'6,)6' '('60+) 0 0 '(6'0 +' 0 '60(0 ?'' +'060 '( ' *-'6) +' +',() 6,' +' 0+-0(0 +' ,*)60,;(H.



A8,06 )6' ' ()6' +' -/-' ' *-() +' 060 7 0 ?'&0 +' '(6'0 6'/-'6,+0 0'*06 0 *6-'0 +' 0 '(6'0 7 *006 ) 0) +' 0 ,(*',;( *6'8,0 0 '06/-' '='*) , 0 ,(*',;( &0 ,+) )6+'(0+0 *)6  0 0-)6,+0+' +' *0 '=*)60+)6.



O60 ),0,)(' )) )( *006 ) 0) 7 060 '( /-' ' &070 ,(-66,+) *060 0 )'(,;( +' ) +)-'() 7 6'')06 ) '?'-0+) *)6  ' 8'(+'+)6 0 *6'06 - 07-+0 0 6'*').



P),,,+0+ +' )(6006 '-6) *060 -6,6 ' 6,') +-60(' ' 60(*)6' '( 06).

O,0,)(' V'(+'+)6 

S-,(,606 0 '60(0 7 0 ?0-60 )'6,0 +' )(?)6,+0+ )( ' )(60) +' 8'(0 )'('6 -0/-,'6 ,'(,0 +' '=*)60,;( 7 -0/-,'60 )60 0-)6,0,;( )?,,0 *6',0 0 )) '806 0 0) ) 6,' 0+-0('6) (''06,) *060 0 '=*)60,;( +' 0 '60(0.



E(6'06 0 '60(0 0 )6+) +' -/-' +',(0+) *)6 ' )*60+)6.



S)*)606 ) 6,') +' *>6+,+0 ) +0) +' 0 '60(0 0 )) ) 0) &00 ' )'() '( /-' &070 )6'*00+) 0 )6+0 +' -/-' '( ' *-'6) +' '06/-' ?,@0+) 7 +06 0 )*60+)6 08,) -?,,'(' +' /-' 0 '60(0 &0 ,+) '(6'0+0 0 )6+). L' *6)*)6,)(06 0 )*60+)6 ' +)-'() --0 +' *6-'0 +' 0 '(6'0 *006 ) 0) +' 0 )*'60,)(' +' 8'6,?,0,;( (''06,0 *060 '(6'06 0 '60(0 7 *6)*)6,)(06 0 - '=*'(0 ' '0[email protected]' 6'/-'6,+) *060 ' 60(*)6' +' 0 '60(0.



A-,6 ) )' 0+-0('6) (''06,) *060 0 '=*)60,;(.



O60 ),0,)(' 0 0 /-' ' 8'(+'+)6 ,'(' /-' &0'6 ?6'(' )( 0 +' *6'06 0 )*60+)6 0 *',,;( -70 0 07-+0 *6',0 *060 )'('6 -0/-,'6  +)-'() ',,+) '( ' *0 +' '06/-' 7) +' )6,'( /-' *-'+0 ('',06  ' )*60+)6 *060 0 ,*)60,;( +' 0 '60(0 7 *060 - *0) '( 6(,) *)6 )6) *0' 0 )) 0 ,(?)60,;( (''06,0 *060 )('-,6 -( '-6). D)-'(0,;( (,0 0 0*)606 *)6 ' 8'(+'+)6 

F0-60 )'6,0.



L,0 +' )('(,+) '( ' -*-') +' /-' 0 '=*'+,,;( '> )*-'0 *)6  +' -( -)H.



O6) +)-'() +'*'(+,'(+) +' 0 060'6,0 +' *6)+-):



C'6,?,0+) S0(,06,).



C'6,?,0+) +' M'6))0.



C'6,?,0+) +' P').



C'6,?,0+) CITES.



O60 C'6,?,0,)(' 6'0,80 0 *6)+-) 0 60,06 '( ' *0 +' )6,'(.



E( ?-(,;( +' R>,'( C)'6,0 +' E=*)60,;( ' 8'(+'+)6  *)+6 *6',06 *060 ' +'*0&) A+-0('6) +' E=*)60,;( 0-() +' ) ,-,'(' +)-'():



L,'(,0 +' E=*)60,;(.



A-)6,0,;( A+,(,60,80 +' E=*)60,;(.



D)-'() +' V,,0(,0 C)-(,06,0.



N),?,0,;( P6'8,0 +' E=*)60,;(.



M'+,) +' *0) &0,-0'

 T60(?'6'(,0.  R''0 ,*'.  R''0 D)-'(06,0. 5." CLIENTES POTENCIALES  A-0'(' ) ,*)60+)6'  ,*)60(' )('(60( 0 07)6 *06' +' )

8)9'('

,*)60+)

*060

-')

8'(+'6)

0

,()6,0

)

+,6,-,+)6'07)6,0. E( '('60 ) *'/-') ,()6,0 ,'(+'( 0 )*606 '*',0'(' +' +,6,-,+)6' 7 07)6,0 /-,'( '0 - 8' )*60( 0 ) ,*)60+)6'. E ,*)60(' 6'006 /-' 806,) +' +,&) ,*)60+)6' )66'*)(+'( 0 )*00 0(-?0-60+)60 +' *6)+-) 0,'(,,) 0' )) R0*-(' '6 D08'6 GEPA /-,'(' ,*)60( 0 0'6,0 *6,0 *060 *6)'06) 7) 60(?)606) *060 -') 8'(+'6) '( -*'6'60+) &,*'6'60+) 7 +' 0(0' ,()6,0. E( 0-() 0) ' ,*)60+)6 8'(+' 0 +,6,-,+)607)6,0 /-,'( 8'(+' 0 ) ,()6,0)*00 +' '68,,) +' ),+0 '' ' ' 0) +' A(0-60 GEPA 060 *6,80+0 '(6' )6)H. A 8'' ' )*60 0 +,6,-,+)6' -0(+) () *-'+' 0,?0'6 0 +'0(+0 )*60(+) +,6'0'(' 0 ) *6)+-)6'. M-&0 060 *6,80+0 )) R''B,) G-  G'6(' 7 B,) G)-6' )*60( 0 ) +,6,-,+)6' -') ' 0,0( ' '(80' 0 - *6)+-) 7 ' *)('( 060.

L0 07)60 +' 0 )*00 '(,)(0+0 0('6,)6'(' ,'('( - *6)*,) '(6) +' 00'(0,'() R0*-(' 7 GEPAH. L) /-' )*60( 0 ) +,6,-,+)6' -0( ) '(6) +' 00'(0,'() +' >). L) ,*)60+)6' ,'('( ' 07)6 *)+'6 +' ('),0,;(. E) )( ) /-' 8'(+'( ) 8)9'('  0) 7 +''6,(0( ' *6',) +' 0 0+'(0 +' +,6,-,;(. L) ,()6,0 )) ) -*'6'60+) 00'(' 7 ,'(+0 +' ),+0 0-+0' ,'('( -7 *)) *)+'6 +' ('),0,;(. E) ' *00 *)6/-' 0 0')60 +' *6)+-) )( +'0,0+) *'/-'0 *060 /-' )*6'( 8)9'(' 0). L) *6)+-)6' /-' '('60'(' )( ) /-' ,*)60( ' *6)+-) +,0( - *6',). L0 /-()0 7 ' 0060() )+080 ,'('( 8)9'(' -7 [email protected]) '( )*060,;( )( )6) '6'0' 7 *)6 ') ) *6)+-)6' '( ,,0+) 0 -(0 0(,+0+ *'/-'0 +' )*60+)6' /-' +',+'( -0() '( +,*-') 0 *006H. E( '' 0) 0 )?'60 '  60(+' /-' 0 +'0(+0 ) -0 ' +0  *)+'6 +' )*60 5.# MODALIDADES DE PAGO Y FORMALI$ACIÓN LEGAL DE LA COMPRA VENTA C)(60 '(6'0 *060 ' 0) +' 0 QUINUA 0 60(' /-' ' +',(0+0 0 0 '*6'0 '=*)60+)60 /-' *00( ' 5! 0 0 ?,60 +' )(60) +' )*60  8'(0 7 ' 6'0(' 5! 0 0 '(6'0 +' *6)+-) 7 ' *0) ' 6'0,060 )( ' +'*;,) '( -'(0 )66,'(' 0 ()6' +' 0 0),0,;(. 6. ANÁLISIS Y EVALUACIÓN INANCIERA ".1 REQUERIMIENTOS DE INVERSIÓN L) 6'-6) )( ' /-' -'(0 0 0),0,;( +' *6)+-)6' +' QUINUA -'(0 )( ) )( ) 0,8) ?,@) /-' )(,(-0,;( ' +'00 '( ' ,-,'(' -0+6) )( - 6'*',80 80)6,0,;(.  ACTIVOS FIJOS RUBRO T'66'() T6,0+)601 T6,0+)602 V'(,0+)6' C)'&0+)60

UNIDAD 2 U(,+. U(,+. U(,+. U(,+.

CANTIDAD VALOR UNITARIO VALOR S 1!!!! 1 1 2 1

S. 3.!! 5!!.!! 4!!!.!! 3!!.!! 111!.!!

3!!!!.!! 5!!.!! 4!!!.!! "!!.!! 111!.!!

'>6,0 TOTAL

4521!.!!

DEPRECIACIÓN DE LOS ACTIVOS AL  AZO 2!22 RUBRO VALO  AZOS

DEPRECIACI VALOR

R

ÓN

RESIDU  AL

T'66'()

1 2 3!!! 3!!!

3

4

5

"

#

 3!!!

3!!!!

! ! T6,0+)601 5!! 5!

! 5 5 5 5 5 5 5!

#"!!

1!!

T6,0+)602 4!!! 4!!

! ! ! ! ! ! 4! 4! 4! 4! 4! 4! 4!!

32!!

!!

V'(,0+)6' "!!

! ! ! ! ! 12 12 12 12

"!!

!



222

12!

!

 C)'&0+ 111! 111

! ! ! ! 11 11 11 11 11 11 111

)60

1

1

1

1

1

1

'>6,0 VALOR RESIDUAL TOTAL

3222.! !

RECEPCIÓN Y PRE TRATAMIENTO DE MATERIA PRIMA E INSUMOS EQUIPO

UNID CANTIDAD PU

B00(0 +' 1 TM ,*) *00?)60 -(,+ S'',)(0+) 7 0,?,0+)6 +' -(,+

2 1

1!!! 1!!!!

60() D),?,0+)6 ')0+)60 C)'+)60 +' )0 C066',0 60(*)60+)60 M),,06,) TOTAL

1 1 1! 1

12!!! "!!! "! 1!!!

-(,+ -(,+ -(,+ -(,+

COSTO TOTAL 2!!!.!! 1!!!!.!! 12!!!.!! "!!!.!! "!!.!! 1!!!.!! 31"!!.!!

 ALMAC[N DE MATERIAS PRIMA E INSUMOS EQUIPO

UNID CANTIDA PU

COSTO

B00(0 +' 1 TM ,*) *00?)60 S'',)(0+) 7 0,?,0+)6 +' 60() D),?,0+)6 ')0+)60 C)'+)60 +' )0 C066',0 60(*)60+)60 M),,06,) TOTAL

CONSTRUCCIÓN

-(,+ -(,+ -(,+ -(,+ -(,+ -(,+

D  1!! 4 1 1

TOTAL "! 4!.!! 1! 1!!!.!! 12! 4!.!! 1!!! 1!!!.!! 5!!! 5!!!.!! 1!!!.!! "!.!!

DE

PLANTA GASTO C)) +' '66'() C)(6-,;( +' *0(0

UNID CANTIDAD M2 1!! M2 1!! TOTAL INVERSIÓN

PU 1!! 5!!

COSTO TOTAL 1!!!!.!! !!!!!.!! 1!!!!!.!!

TOTAL 14"1!!!.!!

S.

".2 VENTAS ESPERADAS P060 0 *6)7',;( +' 0 8'(0 ' &0 )(,+'60+) 0 ,(?)60,;( +' 8'(0 +' 0) 0('6,)6'  '( 0 2!11 ' 8'(+,; 0 0(,+0+ +' 4! TM '( ' 2!12 "! TM 7 ' 2!13 11! TM )(0(+) )( -( '='+'(' +' *6)+-,;( 0*6)=,0+) +' 2! TM /-' () ?-'6)( '(6'0+) *)6 ) *6)+-)6' *060 - 8'(0 +',+) 0 ) *6',) [email protected]) +' 0 QUINUAH )(,+'60(+) ') 6,'6,) ' &0 *6)7'0+) /-' ' 2! +' 0 *6)+-,;( )0 ' 60?)6060 '( *6)+-) +'6,80+) 7 ' 6'0(' +' 0 *6)+-,;( ' 8'(+'6 )) QUINUA 0 60('.

FLUJO DE INGRESOS

INDUSTRIA COM INDUSTRIA FIN INDUSTRIA COM INDUSTRIA STAR INDUSTRIA COM

2!14

2!15

2!1"

2!1#

2!1

""!3#2 21#"! 11""""! #55!1! "31!"!

1!##55 35#4251 1!55#1 12333#4 1!4241!!

14332#" 4#4#5! 2532121# 1"3"1 13445

1"12#" 5343#" 243"" 144!1 1554#"

114#23 "!13343 32!"42"! 2!#5!#5" 1#53#5#1

 ADT INDUSTRIA SAVIA INDUSTRIA COM INDUSTRIA BLUE

#3#5" 14"34"24 ""32!!

TOTAL INGRESOS

15!#33# 23!#122 1!34!1 2 1!"2#21

"5455!2!

211344 31#"3!!2 1452"2

23#2"3 35#42!" 1"34#152

2"#"2"!4 4!22142 13545!

142!"3"3

15"4212

1#51

OPERATIVOS

I(6') ?,(0(,'6)

!

TOTAL

"5455!2!

1!31!2

"15

1!#!3!423

142#"3553

1#3#1

3442!2!

1"13!!3

1333#21

INGRESOS

FLUJO EGRESOS

C))

2!14 11#"4

2!15 1451!

2!15 1#"3

2!1" 1!1# 222"2# 25!5"2!

806,0' C)) ?,@)

" 22!!!!! 232#!

 23#!3

2433125 24#!2

8,,)

! 15!!!!!! 15315!!

4 15"513

1"!1124 1"3!1

-'60 TOTAL

! 24!!!!! 245!4!! 311#"4 31#3!

! 25!43! 435!5#

25"1! 2"2!32 4""!#4!5 45#522

COSTOS G0)

" 45514"" 45152"

1 4"!#2

45"1!!3 4""4!351

5 "2"!##

"4!4##

"552!

)*'60,8) ,(+-6,0

7 "!!!!!

" "12"!!

)'6,) P0*''60

0 "!!!!!

"12"!!

"2"!##

"4!4##

"552!

)?,,(0 I('6('

\ 144!!!!

14#!24!

15!255

153#145

15#24

!

!

!

!

2!42!!

2!"2

21342

214!3

''?)(0 G0) *6)+-,;( M')6,0 USB

+' #2!!  2!!!!!

F0-60

 3"!!!!

3"#5"!

3#5"4"

342"

33125

*)6   ##"!!

##"!!

##"!!

##"!!

##"!!

+'*6',0,;( G0) *)6   14""""#

14""""#

14""""#

!

!

0)6,0,;( G0) *)6   3!!!!

415!!!

415!!!

415!!!

415!!!

*)6   34!!!!! 32!"4!

4!!"4

4!!52" 41333!

%F)60  0)

*-,+0+ G0) 006,) G0)

13!4

! 1"411

1 13!15

#!5!

?,(0(,'6) TOTAL

4#52154 4"!2##

4#32

4"453 4"#5#5

GASTOS  FLUJO DE CAJA

#

335"25

1

)('*) V'(0 

2!14 "5455!2

2!15 1!"2#32

2!1" 142!"3"3

2!1# 15"421

2!1 1#51

C) )

! 311#"

1 31#3!"

 435!5#1

2 4""!#4!5

 45#522

4 ) 45514"

45152""

4"!#25

45"1!!3

4""4!351

23"!!54

5235#1

"#"3#!4

32#325

##11

1#2!"!

2232!4#5

2#411#

%51!44#

%1""

3"4!"!

1!2511!

1"32214

353!3"!

44532"

54#4!

22"42""

22"42""

##"!!

##"!!

G0



)*'60,8)

" %

U,,+0+

12!5441

)*'60,80

!

I*-') +' 6'(0

%3##55

)*'60,8) B'('?,,) ?,0

 3##55

?,(0(,'6) U,,+0+ )*'60,80 +'*-> +' ,*-') D'*6',0,;

% 12!5441 ! 22"42""

(

7

0)6,0,; ( F[email protected]) +' [email protected] 6-) )*'60,8) S'68,,) +' 0 +'-+0 G0)

%#!144

15#!1

3#5"12"

45#5!"

5551"#

11"!#1

144"4

1##5"4

222#

2#"335

13!4

1"411

13!15

#!5!

335"25

154#521

344"5"#

42"5131!

524213

?,(0(,'6) F[email protected]) +' [email protected] % ,6'

+' 12#!

,(8'6,)(,0

3

".3 PUNTO DE EQUILIBRIO. P060 ' -) +' *-() +' '/-,,6,) ) C)) F,@) 0,'(+'( 0-( )0 +' S.323 /-' )( *060 ' *6)+-):  QUINUA 0 60(' )66'*)(+' *060 0 ,(00,;( +' -(0 0.



,(8'6,;( ,(,,0 0 S 442!!!!. L0 ?;6-0 *060 ' -) +' *-() +' '/-,,6) ':

PE ] W 442!!  1%W 42!!!! W 1 1^3##544H PE ] W 4#"3.4 E) ,*,0 /-' ('',0) 8'(+'6 0 '() W 4#"3.4 +;06' 0(-0' *060 *)+'6 -6,6 )+) ) )) 7 '8,06 *>6+,+0.

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