Propuesta de Valor - La Iberica

 

FH @AÀQ@DH [QL[_OTUH EO ^HFLQ 8. ¼X_À [QLA [QLAFOBH FOBH L JODO JODOT@EHE T@EHE EO J_OTUQ J_OTUQLT LT DF@OJUOT DF@OJUOT OTUHBLT HP_EHJEL H QOTLF^OQ L THU@TNHDOQ< [QLAFOBHT9 h) Of dljs dljsubl ubl eo dgl dgldlfh dlfhto to so gh hsld hsld`hel `hel eurhjto eurhjto bud budgl gl t`obp t`obpl l dlj hnodd`ljos jomht`vhs phrh fh shfue (mrhshs ( mrhshs shturhehs y hzùdhr). a) Fh dlbp dlbprh rh eo fls dgldlfh dgldlfhtos tos fh @aàr` @aàr`dh dh so gh hsld`hel hsld`hel hfm hfmujhs ujhs vodos vodos h prod`ls dhrls. d) Juov Juovls ls ddlb lbpo pot`t`el elro ros. s.

QOT[_OTUH9

h) Fh @aàr` r`ddh ofhalrh sus prleudtls dlj `jsubls jhturhfos y trhe`d`ljhfos rodoths ourlpohs, porbhjod`ojel n`of hf dgldlfhto purl eo bh bhjto jtodh dh eo dhd dhdhl. hl. Of dgl dgldl dlfht fhto o eo go godgl dgl,, t`o t`ojo jo uj ofo ofovhe vhel l dljtoj`el eo hjt`lx`ehjtos quo hyuehj h prlfljmhr fh iuvojtue. Bès hffè eof pfhdor quo prleudo su dljsubl, os uj hjt`eopros`vl jhturhf quo ofovh of osthel eo èj`bl y ghdo `rrhe`hr nof`d`ehe, os eod`r os aojo ao jon`d n`d`l `lsl sl ph phrh rh fh sh shfu fue. e. Ostè Ostè df dfhr hrl l qu quo o thba thba`à `àj j so hd hdlj ljso soih ih dljsufthrfl dlj uj bàe`dl hjtos eo dljsub`r fls dgldlfhtos, s` fh porsljh

pheodo

eo

hfmujh

ojnorboehe

dlbl

e`haotos

l

g`portojs`ôj, dfhrl ostè quo jl so ghdo usl eof hzùdhr s`jl eof oeufdlrhjto Bhft`tlf, uj eor`vhel eof bhâz quo t`ojo uj prldosl eo haslrd`ôj fojth y phrd`hf oj of lrmhj`sbl fl quo dljtrlfh eo boilr  bhjorh fls j`vofos eo hzùdhr oj fh shjmro. a) Fh @aàr`dh @aàr`dh p phrh hrh osthafo osthafodor dor of prod`l prod`l eo sus prleu prleudtls dtls o oj j of bor bordhel dhel,, eoshrr eos hrrlff lffô ô uj hjèf` hjèf`s`s s`s oj of dlbplr dlbplrthb thb`oj `ojtl tl eo eoff dlj dljsub sub`el `elr, r, fls dlstls, y fhs lnorths eo fh dlbpotojd`h, oj ahso h offl mojorh uj vhflr e`norojd`hf oj of dljsub`elr, plr fh dhf`ehe eo tleh su fâjoh eo prleudtls. d) Fh @a @aàr àr`d `dh h jl slfl os ro rodl dljl jld` d`eh eh pl plrr su dh dhf`f`eh ehe e y su suss høls høls oj of bordhel, s`jl thba`àj plr su trhe`d`ôj y plr fhs dhrhdtorâst`dhs eo

 

sus prleudtls quo ghdoj quo ldupoj uj fumhr pronorojd`hf oj su pùaf`dl laiot`vl.

1. ¼X_À ^HFL ^HFLQ Q FO EHBLT H J_OTUQ J_OTUQLT LT DF@OJU DF@OJUOT< OT< Fh @aàr`dh ofhalrh sus prleudtls dlj `jsubls jhturhfos y trhe`d`ljhfos rodoths ourlpohs, porbhjod`ojel n`of hf dgldlfhto purl eo bhjtodh eo dhdhl (hf`bojtl ofhalrhel h phrt`r eo sob`ffhs eof dhdhl, èralf lr`ujel eof [orù, eo fhs duojdhs eof Hbhzljhs), y ox`mojtos ostèjehros eo dhf`ehe o g`m`ojo. [leobls bojd`ljhr ojtljdos quo, Fh @aàr`dh ar`jeh dhf`ehe o `eojt`ehe.

4. ¼X_À U@[LT EO [QL [QLE_DU E_DULT LT L TOQ^@D@L TOQ^@D@LT T LNQO LNQODOBLT DOBLT H DHEH DHEH _JL EO J_OTUQLT TOMBOJULT DF@OJUOT< Fh `aàr`dh duojth dlj ujh fâjoh eo prleudtls.

FH @AOQ@DH DFÈT@DH Fh @aàr`dh Dfès`dh oxpljo dlj lrmuffl of shalr lr`m`jhf eof dhdhl, fh trhe`d`ôj o g`stlr`h eo Hroqu`ph (mojorh `eojt`ehe), y juostrl hblr plr of dgldlfhto dgld lfhto phrh ffovhrfl h dheh ujl eo juos juostrls trls df`ojtos, df`ojtos, `eohf `eohfos os phrh tleh ldhs`ôj, ldhs`ôj, quo ojdh ojdhjthrè jthrèj j h tlels fls phf phfhehro hehros. s. H dljt`ju dljt`juhd`ô hd`ôj j eothffhbls fh vhr`oehe eo prleudtls9

Albaljos

Eof`d` Eof `d`lsl lslss Al Albal baljos jos eo dgldlf dgldlfhto hto surt` su rt`el elss dl dlj j roffo roffojl jlss eo eo99 dh dhst sthø høh, h, drobh eo dldl, drobh eo dgldlfhto, drobh eo fodgo, drobh shalr h bojth, otd. Dlaorturh eo dgldlfhto9 ?1% dhdhl. @jnlr @jnlrbhd bhd`ôj `ôj Hform Hformàj` àj`dh9 dh9 Ofha Ofhalrh lrhel el oj `jsthfhd`ljos quo prldoshj juodos, fodgo, guovl, tr`ml (mfutoj) y slyh.

Nljey — Fh @aàr`dh Dgld Dg ldlf lfht hto o so sob` b`eu eufd fdo o (s`j (s`j fo fodg dgo) o),, ofhalrhel h ahso eo9 phsth eo dhdhl, hzùdhr, bhjtodh eo dhdhl y fod`t`jh eo slyh. [lrdojthio eo Dhdhl9 ?1%

 

Nljey - Fh @aàr`dh s`j hzùdhros høhe`els

Dgldlfhto

?1%

dhdhl

dlj

oeufdlrhjto (bhft`tlf).

Uhafoths Dgld Dg ldlf lfht hto o of ofha halr lrhe hel l h ah ahso so eo eo99 phsth eo dhdhl, bhjtodh eo dhdhl, hzùdhr, fodgo oj plfvl y fod`t`jh eo slyh. sly h. Hmr Hmrom omhel hel99 [o [odhj dhjhs hs y [hs [hshs. hs. [lrdojthio eo Dhdhl9 5;%.

[hst`ffhs [hst`ffhs eo Dgldlfhto =;% dhdhl.

N`murhs Guodhs Dgld Dg ldlf lfht hto o dl dlj j fo fodg dgo o 47 47% % dh dhdh dhl l N`murh Guodh.

Ulnnoos Dhrh Dh rhbo bofl flss af afhj hjel elss

su surt rt`e `els ls dlj dlj

dgldlfhto, dldl, jhrhjih, dhsthøh y shalr h vh`j`ffh.

Bhzhpèj

 

Bhs`ths godghs h ahso eo9 Dhsthøh, hzùdhr, mfudlsh (hzùdhr eor`vhel eo bhâz), oj vhr`hehs nlrbhs.

Uurrôj

Jlumht godgl h ahso eo9 B`of eo hao ha oih ih,, dfh fhrh rh eo guov ovl l, dhs hsth thøh øh tlstheh y hzùdhr, dua`ortl dlj lafoh eo ghr`jh eo tr`ml. DLA DL AOQU_ OQU_Q QH EO

Dld`jh

DGL GLDL DLFH FHU UO

AÂUOQ ?1% DHDHL Dgldlfhto ut`f`zhel oj fh ofhalrhd`ôj eo plstros, tlrths, albaljos, otd.

B@FCP FH @AÀQ@DH Of dgldlfhto quo os `bpls`afo jl osdljeor9 B`fcy Fh @aàr`dh, godgl dlj mrhj mrhjl ls

eo dhd hdh hl

eo

Dus Dusdl (d (dhd hdh hl

dg dgu ujdg jdgl), l),

os osp pod od`h `hfb fbo ojto jto

sofo so fodd dd`l `ljh jhel elss y tl tlst sthe hels ls.. To Torè rè tu nhvl nhvlr`t r`tl l oj du duhf hfqu qu`o `orh rh eo su suss prosojthd`ljos.

 

Of pr`jd`phf `jmroe`ojto eo B`fcy Fh @aàr`dh os of Dhdhl Dgujdgl, vhr`oehe jht`vh eo fh zljh lr`ojthf eo Duzdl, gly prlv`jd`h eo Fh Dljvojd`ôj. Of prldosl eo prleudd`ôj eo B`fcy Fh @aàr`dh `j`d`h dlj fh sofodd`ôj eo fls mrhjls eo Dhdhl Dgujdgl, fls duhfos so tuosthj, so quoarhjthj y phshj plr  els blf`ojehs9 ujh mruosh y ujh n`jh. Fh fâjoh B`fcy dljt`ojo oj su bhylrâh uj 5;% eo dhdhl.

TL_^OJ@QT — FÂJOH U_QÂTU@DH Of eothffo oj of e`soøl eo osth fâjoh eo dgldlfhtos to ghrè rodlrehr  fumhros bèm`dls eof [orù quo jhe`o puoeo eoihr eo v`s`thr. [rosojthbls Fh @aàr`dh Tluvoj`rs.

Eufdo hrbljâh

Albaljos eo dgldlfhto surt`els dlj roffojls eo9 Drobh eo dldl, drobh eo dgldlfhto, drobh eo fodgo, drobh shalr h bojth, ahrqu`ffl roffojl eo dr drob obh h eo dh dhst sth høh dlj phs hsth th eo dhdhl, dljn`turh eo d`ruofh, bhzhpèj eo dhsthøh, dhrhbofl afhjel shalr h vh`j`ffh,

turrôj.

Dlaorturh

eo

dgldlfhto9 ?1% dhdhl.

UHAFOUHT EO DGLDLFHUO DLJ FODGO — 5;% DHDHL

Dgldlfhto ofhalrhel h ahso eo9 phsth eo dhdhl, bhjtodh eo dhdhl, hzùdhr, fodgo oj plfvl y fod`t`jh eo slyh.

B@TU@ Uhafoth eo Dgldlfhto dlj fodgo 5;%

 

dhdhl

eodlrhel

dlj

dgldlfh fhtto

afhjdl.

FÂJOH DGLDLFHU@OQ Fh Fâjoh Dgldlfht`or ffovh h tu phfhehr fh nôrbufh trhe`d`ljhf eo Fh @a @aàr àr`d `dh, h, h trh trhvà vàss eo uj ujh h oxpo oxpor` r`oj ojd` d`h h quo quo trhs trhsd` d`oj ojeo eo hf dg dgld ldlf lfht hto, o, dlba`jhjel fl hrtoshjhf o `jeustr`hf, dlj fh sln`st`dhd`ôj quo so hprod`h eoseo su obphquo.

UHAFOUHT

=4% eo Dhdhl -------- =;% eo Dhdhl ----- ?=% eo Dhdhl ------ 5>% eo Dhdhl  H e`norojd`h eo fhs ltrhs fâjohs eo prleudtls, ostè fâjoh dljt`ojo uj bhylr  plrdojthio eo dhdhl. dhdhl.

B@FCP FH @AÀQ@DH DGLDLFHU@OQ

B`fcy Fh @aàr`dh Dgldlfht`or dlj t`ojo dgldlfhto dlj fodgo, 5;% dlj roffojl eo phsth eo dhdhl.

DGLDLUOIHT P UQ_NHT

 

Dgldltoihs y Urunhs, t`ojo uj dljtoj`el eo dgldlfhto dlj roffojl eo bhjihr  afhjdl, hfahr`dlquo y podhjh. Dlaorturh eo dgldlfhto ?1% dhdhl. U`ps phrh e`snruthr juostrls prleudtls hf bèx`bl9 

Bhjtojfl oj uj fumhr nrosdl y f`bp`l.



Duâehfl eo fls hba`ojtos dèf`els y nuojtos eo dhflr.



Bhjtojfl hfoihel eo lflros `jtojsls. `jtojsls.

5. ¼[LQ X_À DLB[QHQ H J_OTUQH OB[QOTH P JL H FH DLB[OUOJD@H<



Dlbprh mhrhjt`zheh, eoa`el h fh dhf`ehe eo sus prleudtls.



[lr of rodljld`b`ojtl quo t`ojo plr phrto eof dljsub`elr dlbl "Of Bo Boilr ilr Dgl Dgldlf dlfhto hto eo eoff [or [orù" ù" y "Fh Bès Euf Eufdo do Urh Urhe`d e`d`ôj `ôj eo  Hroqu`ph".



Tus prleudtls slj eo ahfhjdo `eohf ojtro hf`bojtl shfuehafo y hmrhehafo.



U`o U`ojo jo uj dlj dljtoj toj`el `el dlj dljs`e s`eorh orhafo afo eo hjt hjt`lx `lx`eh `ehjto jtoss ffh ffhbhe bhels ls plf`nojlfos. _jh suadfhso eo àstls slj fls nfhvljl`eos, eo mrhj dljd dl jdoj ojtrh trhd` d`ôj ôj oj of dg dgld ldlf lfht hto, o, fl flss b` b`sb sbls ls qu quo o ro rotr trhs hshj hj of eotor`lrl y ojvoiod`b`ojtl eo fhs dàfufhs.

 

?. ¼D_ÈF OT FH ^OJUHIH DLB[OU@U@^H< ^OJUHIHT DLB[OU@U@^HT 

Fh pr`jd`phf vojthih dlbpot`t`vh eo ‖Fh @aàr`dh‒, os fh dlba`jhd`ôj eo fhs rodoths ourlpohs y fh dljsorvhd`ôj eo fh bhjorh hrtoshjhf eo nhar`dhr of prleudtl, bhjtoj`ojel fh nlrbh trhe`d`ljhf eo sus prldosls quo, hujquo ostèj hutlbht`zhels, bhjt`ojoj uj hftl ostèjehr eo dhf`ehe.



Tus prleudtls so ofhalrhj dlj dhdhl jhd`ljhf quo os dljs`eorhel ujl eo fls boilros eof bujel, s`ojel rodljld`el plr su dhf`ehe h j`vof `jtorjhd`ljhf. Fh obprosh yh duojth dlj bès eo 8;; høls eo trhe`d`ôj dgldlfhtorh, fl quo fh ua`dh dlbl fh obprosh eo dgldlfhtorâh n`jh bès hjt`muh eof [orù y plr fl thjtl dlj bhylr trhe`d`ôj yh quo os ujh obprosh nhb`f`hr quo hdtuhfbojto ostè oj su tordorh mojorhd`ôj.



Ltrh eo sus vojthihs os quo oj su bhylrâh fls prleudtls slj voje`els oj su prlp`h dheojh eo t`ojehs quo ostèj prosojtos oj fls pr`jd`phfos dojt do jtrl rlss dl dlbo bord rd`h `hfo foss eof eof [o [orù rù,, he heob obès ès eo dojt dojtrl rl eo e` e`st str`a r`aud ud`ô `ôj j hutlr`zhels y hglrh of sorv`d`l eo eof`vory.



To ojduojtrh ua`dheh oj fh dhtomlrâh [rob`ub.

¼D_ÈF OT J_OTUQH [QL[_OTUH EO ^HFLQ E@NOQOJD@HF<



Jodos`eh Jodo s`ehe9 e9 mojo mojorhr rhr htrhd htrhdd`ôj d`ôj eof df`oj df`ojto to ghd`h juovls prleudtls prleudtls eo dgldlfhto.





Boilrhr fhs dhphd`eheos prleudt`vhs y dlbord`hfos eo fh lrmhj`zhd`ôj. Eosh Eo shrr rrlf lffh fhrr ob obpr proj oje` e`b` b`oj ojtl tls, s, ph phrh rh fh e` e`vo vors rs`n`n`d `dhd hd`ô `ôj j pr prle leud udt`v t`vh h y dlbord`hf eof dgldlfhto @aàr`dh.



Tomu`r ar`jehjel prleudtls eo jothbojto dhf`ehe.

* Fh eosdr`pd`ôj eo juostrls DHJHFOT EO E@TUQ@A_D@ÔJ. * Fh eosdr`pd`ôj eo juostrls DHJHFOT EO DLB_J@DHD@ÔJ. * Fh eosdr`pd`ôj eo juostrls DHJHFOT EO ^OJUH.