Proposal of Forever 21's Competitor Brand.
Short Description
The project was to study a fashion lifestyle brand i.e. Forever 21 in great detail including its history, evolution, pro...
Description
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Ebrjvjrr 04 usjs usjs d%mbst d%mbst hfjlth hfjlth(d (d%% fjshil fjshils s tnj& 5u#hcdthl 5u#hcdthl& & fjsh&ls3 fjsh&ls3 "s Ebrjvj (blt (blthl hluj uj tb ed(j ed(j %dwsu %dwsuht hts s erbm erbm btnj btnjrr $rdl $rdlfs fs++ fjsh fjshil iljr jrs s dlf dlf .rbf .rbfu( u(thb thbl l ed(tbrhjs ebr (b.&hli tnj .n&sh(d% .dttjrls be tnj fjshils!
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,vjl detjr detjr (drjeu (drjeu%% sj%j(t sj%j(thbl hbl be tnj stdee+ stdee+ tnj& tnj& drj Nh&n +tdturl +tdturl bvjr3 bvjr3 ,vjl fhssdsthsehjf whtn tnjhr stdee dlf tnus (ndlijs tnjm erj/ujlt%&! erj/ujlt%&!
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!b7 1udhty #rbfucts3 )nj .rbfu(ts be Ebrjvjr 04 drj lbt furd$%j dlf tjlf
tb tbrl br ijt fdmdijf detjr vjr& snbrt s.dl be thmj! 4.>.) 8##brtulhthjs •
brf b "butn7 Ebrjvjr 04 ijts %bt be .u$%h(ht& fuj tb wbrf be mbutn! "%sb
mdl& (j%j$rhthjs wjdr tnjhr (%btnjs wnh(n hls.hrjf tnj &buli dufhjl(j tb $u& dt Ebrjvjr 04
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vjr & shmh%dr tb %dr/jt &rb7tn 3 Currjlt edsnhbl trjlfs ebr &buli dfu%ts drj vjr& tnj .rbfu(ts tndt Ebrjvjr 04 sj%%s!
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Cb"#jthtbrs3 Ebrjvjr 04 (bm.jthtbr %hgj '2 dlf A">" .bsj irjdt tnrjdt
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4.( +u##y Cndhl Ebrjvjr 04 ijljrdtj edsnhbl .rbfu(ts whtn d %hintlhli s.jjf thmj (&(%j! Ebrjvjr 04 eb(u eb(usj sjs s bl $rhf $rhfih ihli li tnj tnj id. id. $jtw $jtwjj jjl l nhin nhin edsn edsnhb hbl l dlf dlf tnj tnj "mjrh mjrh(d (dl l $ufi $ufijt jt (blsumjr+ dlf ndvj d((bm.%hsnjf tnhs $& jlsurhli tnjhr su..%& (ndhl mdldijmjlt hs hl hts mbst jeeh(hjlt fj%hvjr& s&stjm! Ijw (bm.jthtbr Ebrjvjr 04 nds mdstjrjf tnj drt drt be tnj tnj su.. su..%& %& (ndh (ndhl! l! Ebrj Ebrjvj vjrr 04 nds nds d nhin nhin turl turlbv bvjr jr rdtj rdtj++ wnh( wnh(n n tnj& tnj& (dl (dl d((bm.%hsn $j(dusj tnj& ‑(drr& d njd%tn& mh* be .rhvdtj %d$j% ibbfs ds wj%% ds tnbsj erbm btnjr su..%hjrs! Edsnhbl sjdsbls eb%%bw tnj dllud% (&(%j be summjr+ dutuml+ whltjr dlf s.rhli”+ $ut+ ‑hl edst edsnhbl+ (&(%js drj (bm.rjssjf hltb snbrtjr .jrhbfs be 79 wjjgs !
4.' +uccjss +tbry Ebrjvjr04 hs L400 hl Ebr$js $hiijst $hiijst .rhvdtj (bm.dlhjs %hst be ZS"! Ebrjvjr 04 wds wds jstd$%hsnjf ds Edsnhbl 04 hl 48 $& d Gbrjdl hmmhirdlt hl d smd%% 8?? s/ ejjt s.d(j! )bfd&+ md%%s nbusj tnj edsnhbl ihdlt hl 8+??? s/udrj ejjt drjd dlf tnjhr 3 e%disnh. stbrjs drj s.rjdf bvjr 0+??? s/udrj ejjt! :& mbljtdrh%& jvd%udthli tnjhr edsnhbl erhjlf%& er hjlf%& fjshils+ Ebrjvjr 04 nds $jjl (d.d$%j dt .u%% hl rj%jlt%jss su..brt beejrhli (%btnhli ebr tjjldijrs+ %dfhjs dlf mjl d.drt erbm vjlturhli hltb d((jssbrhjs dlf $jdut& .rbfu(ts! Ynh%j Ynh%j btnjr btnjr (%btnh (%btnhli li (bm.d (bm.dlhj lhjs5 s5 sbur(j sbur(jf f .rbfu( .rbfu(ts ts d$rbdf d$rbdf tb gjj. gjj. (bsts (bsts fbwl+ fbwl+ Ebrj Ebrjv vjr 04 wdlt wdltjf jf tb wbrg wbrg whtn htn nbus nbusjn jnb% b%f f .rbf .rbfu( u(jr jrs! s! )nhs )nhs .jrm .jrmht httj tjf f tnj tnj bridlh1dthbl tb ijt tnj mbst rj(jlt st&%js bl tnj rd(gs wj%% $jebrj hts rhvd%s! Ynjl Ebrjvjr 04 ndf jltjrjf hl 0?4?+ ht ndf d erdl(nhsjj dirjjmjlt whtn Yjst "shd7$dsjf Sndrde irbu. $ut wds uld$%j tb s(d%j u.! 3l 0?4;+ ht swht(njf .drtljrs dlf dllbul(jf d #bhlt vjlturj whtn F6E :rdlfs dlf b.jljf tnj ehrst stbrj ulfjr tnj K hl 2d&+ 0?4;! :ut Ebrjvjr 04 su((jss stbr& nds lbt $jjl whtnbut hts sndrj be (bltrbvjrshjs! )nj (bm.dl& ed(jf sjvjrd% d%%jidthbls be (b.&rhint hlerhlijmjlts didhlst ht! "s rj.brtjf $& Ebr$js+ Ebrjvjr 04 ndf =? (b.&rhint hlerhlijmjlt (%dhms s%d..jf bl ht! Sbmj be tnj mbst mbst edmbus edmbus edsnhb edsnhbljr ljrs s hl "mjrh(d mjrh(d %hgj %hgj Fhdlj Fhdlj vbl vbl Eurstj Eurstjl$j l$jri+ ri+ "lld "lld Suh+ Suh+ )rbvdtd+ dlf wjl Stjedlh ndvj sujf Ebrjvjr 04! 3l dl& (dsj+ tnj ehrm wds ljvjr ebul ebulf f rj.r rj.rjn jnjl jlsh sh$% $%j j dlf dlf sjtt sjtt%j %jf f mbst mbst be tnj tnj (dsj (dsjs s but but be (bur (burts ts!! Yhtn Yhtn d%% d%% fuj fuj
dfmhrdthbl+ Ebrjvjr 04 gjj.s u. tndt ht wbrgs whtn trdfjrs rdtnjr tndl fjshiljrs+ dlf fbjs lbt fu.%h(dtj but%hljs! Ib blj (dl fjl& tnj ed(t tndt Ebrjvjr 04 wds .u%%jf u. $& d (bu.%j be mjfhd nbusjs %hgj )nj Fdh%& 2dh% dlf )nj 'ueehlitbl bst! )nj& iudrdltjjf tndt tnj drth(%js be (%bt (%btnh nhli li ehrm ehrm wds wds .rb. .rb.j% j%%hl %hli i d rj%hi rj%hihb hbus us fj%h fj%h$j $jrd rdtj tj j*.b j*.bsu surj rj dlf dlf d Cnrhs Cnrhsth thdl dl drrdlijmjlt shl(j ht sb%f .rbfu(ts .rhltjf whtn wbrfs %hgj ‑)ndlg bf+” ‑'b%&+” ‑jd(j+” ‑Edhtn+” ‑'b.j+” ‑6bvj+” dlf ‑Kjsus!” )nj d((bm.%hsnmjlt be Ebrjvjr04 sjts dl ul.rj(jfjltjf j*dm.%j tb smd%% idrmjlts dssb(hdthbls d%% tnrbuin tnj wbr%f!
4.4= Euturj _rbs#jcts Edst (dsud% (ndhl Ebrjvjr 04 nds dffjf mjl5s+ ihr%s dlf .%us (b%%j(thbls tb =? mbrj stbrjs ds .drt be hts i%b$d% j*.dlshbl .%dl! )nhs %dtjst mbvj hs .drt be tnj (bm.dl&5s ibd% tb $j(bmj dl H $h%%hbl (bm.dl& whtnhl tnj lj*t twb &jdrs dlf tb ndvj 9?? stbrjs drbulf tnj wbr%f whtnhl tnj lj*t tnrjj &jdrs! Ebrjvjr 04 (urrjlt%& b.jrdtjs mbrj tndl 9? stbrjs hl = (bultrhjs! 3t hs whfj%& nj%f tndt 6hlfd Cndli wh%% tdgj bvjr tnj (bm.dl& dt wndtjvjr thmj njr edtnjr (nbbsjs tb stj. fbwl mdghli ht (%jdr tndt tnj Cndli edmh%& nds lb fjshrj tb tdgj tnjhr (bm.dl& .u$%h( dt dl& thmj hl tnj ebrjsjjd$%j euturj! Ebrjvjr 04 hs wdlthli tb b.jl 9?? ljw stbrjs hl tnj eb%%bwhli tnrjj &jdrs+ d%% uth%h1hli tnj -rd(%j erdmjwbrg tb nj%. whtn .rbmbthli! )nj erdmjwbrg wh%% ebrj(dst sndfjs+ st&%js dlf SGZ5s dt jd(n be hts sh* wj$shtjs dlf (br.brdtj+ erdl(nhsj dlf #bhlt7 vjlturj bwljf $rh(g dlf7mbrtdr fbmdhls hl ; ldthbls! "%sb+ Ebrjvjr 045s eb(us bl rjtdh% %b(dthbls rdtnjr tndl mdrgjthli nds d%%bwjf tnjm tb b((u.& sbmj be tnj mbst sbuint detjr rjd% jstdtj hl md#br (hthjs drbulf tnj i%b$j+ $rhlihli tnjhr .rbfu(ts tb d%mbst jvjr& mdrgjt dvdh%d$%j! "s tnj& (blthluj tb j*.dlf tnj& wh%% wh%% d%sb d%sb (blthl (blthluj uj d(/uhrh d(/uhrhli li glbw%j glbw%jfij fij d$but d$but tnj jvb%vh jvb%vhli li i%b$d% i%b$d% edsnhb edsnhbl l %dlfs(d.j dlf hl .drth(u%dr d$but (bm.jthtbrs %hgj A">"+ 'jlljs 2durht1 B'2_+ Zlh/%b dlf mdl& btnjr (bm.jthtbrs!
4.44 Ebrjvjr 04s 0?+???!
-ut be tnj tbtd% rjs.blfjlts+ Bd..*_! be tnjm .rjejr tb snb. erbm d rjtdh% stbrj
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-ut be tnj tbtd% tbtd% rjs.bl rjs.blfjl fjlts+ ts+ Bd.. Bd..*!_ *!_ $j(dusj be hts (blvjlhjl(j!
be tnjm %hgjs bl%hlj bl%hlj snb..hl snb..hli i
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-ut be tnj tbtd% rjs.blfjlts+ ;Bd..*!_ be tnjm ndvj njdrf d$but Ebrjvjr 04 tnrbuin MYbrf be mbutn5!
-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =? be tnjm drj sdthsehjf whtn tnj ed$rh( tndt ebrjvjr 04 usjs!
-ut be tnj tbtd% rjs.blfjlts+ =0Bd..*!_ be tnjm rdtjf stbrj %hinthli be ebrjvjr 04 ds bbf!
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-ut be tnj tbtd% rjs.blfjlts+0B d..*_! be tnjm rdtjf tnj mush( .%d&jf hl ebrjvjr 04 ds bbf!
-ut be tnj tbtd% rjs.blfjlts+ = Bd..*_! be tnjm rdtjf tnj d((jssh$h%ht& be tnj .rbfu(ts hl Ebrjvjr 04 ds "vjrdij!
-ut be tnj tbtd% rjs.blfjlts+ 0 Bd..*!_ be tnjm rdtjf tnj mbvhli s.d(j hl tnj stbrj tb $j "vjrdij!
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-ut be tnj tbtd% rjs.blfjlts+ Bd..*_! ; be tnj .jb.%j wjrj #ust sdthsehjf whtn whtn tnj .rh(js .rh(js tndt tndt ebrjv ebrjvjr jr 04 beejrs beejrs!! Ynjrjd Ynjrjds+ s+ 4 d..*! d..*! Yjrj Yjrj nhin%& nhin%& sdthsehjf dlf d..*! Yjrj lbt dt d%% sdthsehjf whtn tnj .rh(js!
-ut be tnj tbtd% rjs.blfjlts+ Bd..*!_ 9 be tnjm rdtjf tnj hl7stbrj ds.j(ts ds "vjrdij!
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-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =?Bd..*!_ .jb.%j drj sdthsehjf whtn tnj Ehts tndt ebrjvjr 04 beejrs!
-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =?Bd..*!_ .jb.%j drj sdthsehjf whtn tnj (b%burs tndt ebrjvjr 04 beejrs!
-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =?Bd..*!_ .jb.%j drj sdthsehjf whtn tnj vdrhjt& tndt ebrjvjr 04 beejrs!
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-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =?Bd..*!_ .jb.%j drj sdthsehjf whtn tnj fhs.%d& tndt ebrjvjr 04 nds!
-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =?Bd..*!_ .jb.%j drj sdthsehjf whtn tnj fjshils tndt ebrjvjr 04 nds!
-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl =?Bd..*!_ .jb.%j snb. erbm tnj $rdlf Adrd!
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"((brfhli tb ; .jb.%j Bd..*!_ Bbut be tnj tbtd% rjs.blfjlts+ Ebrjvjr 04 fheejrjlthdtjs htsj%e bl tnj .rh(j ed(tbr!
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-ut be tnj tbtd% rjs.blfjlts+ d..*! be tnjm sdhf tndt hl jvjr& twb wjjgs+ ljw .rbfu(ts snbu%f $j hltrbfu(jf!
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-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl ? be tnjm ehlf Sb(hd% mjfhd ds tnj mbst dttrd(thvj .rbmbthbld% d(thvht& d(thvht &!
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-ut be tnj tbtd% rjs.blfjlts+ mbrj tndl J sdhf tndt Ebrjvjr 04 snbu%f hltrbfu(j M'bmj FU(br5 ds d ljw .rbfu(t %hlj!
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2bst be tnj tjjldijrs %hgj tb fj(brdtj tnjhr rbbms br nbmjs whtn (utj dlf deebrfd$%j tnhlis sb wj drj .rbvhfhli tnjm Cusnhbl (bvjrs (urtdhls! )nhs .rbfu(t %hlj hs lbt %dul(njf $& bur (bm.jthtbr $rdlf7Ebrjvjr 04+ sb wj ndvj d (bm.jththvj jfij bvjr tnjm! "((brfhli tb d survj& (blfu(tjf $& us+ mbst be tnj .jb.%j idvj d suiijsthbl tb ndvj 'bmj eurlhsnhli ebr $rdlf j*tjlshbl!
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