A detailed study on “Market research on Heavy Commercial Vehicle of Tata As compared to other commercial vehicle manufacturer”
(Customer satisfaction towards TATA vehicles)
Submitted for partial fulfillment of award of Post Graduate Diploma in Management (PGDM)
Submitted by:
Aakash dixit Dr. Virendra Swarup Institute of Computer Studies, Kanpur
Under the Supervision of Mrs.Sumegha k Bhatia
Program coordinator Dr. Virendra Swarup Institute of Computer Studies, Kanpur
1
CONTENT
1. Introduction of Topic 2. Introduction of Tata Group 3. Industry Profile 4. Company Profile 5. Organization Structure 6. History of Tata Motors 7. Tata Motors Product Range 8. Finance Procedure 9. Scope of The Study 10. Competitors of TATA TRUCK 11. Research Methodology 12. Market Survey 13. Student Work Profile 14. Description of Live Experiences 15. Analysis 16. SWOT analysis 17. Survey Findings Recommendation 18. Annexure I. Questionnaire II. Bibliography III. Webliography
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PREFACE This project report is an integrated part of the PGDM course in which the student has to perform and it aims at providing a first hand experience of the industry to the students. This practical experience helps the students to view the real business world closely. Which is turn widely influences their conceptions and perceptions about the corporate world. In order to make students competent all the students are required to take a real time project work in the PGDM furculum. Project work also helps to understand but practicality goes on in the corporate world and correlate the theoretical concept better which remains undiscovered in the classrooms. I was really fortunate for getting an opportunity to complete my summer internship in a reputed well established company Tata motors. I had make my discussions with my training guide and he assigned me the project “Market research on heavy commercial vehicle” Which is a important work of Tata motors regarding services and it requires a lot of extensile study and market research together the information. It provides us great deal of exposure and I really found the practical work totally different from theoretical.
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INTRODUCTION OF TOPIC “Market Research on Heavy Commercial Vehicle” Tata motors recently announced the launches of their transportation and construction mode in the name of HCV. Tata motors takes yet another major initiative through their new product in changing the way of transportation and construction in India. The new HCV has been developed on the successful platform of the stupendous truck and targeted at the both the transportation and construction area and is giving its customers a safe and comfortable HCV. The HCV from Tata Motors was launched in a nationwide basis which started with Gujarat and Maharashtra and the company expects to extend the availability of the magic to other remaining parts of the country in due course of time. Besides it Tata motors looks to create new segments with its magic variant and they aim to cover the entire spectrum of the needs of the customers in mass transportation and construction in complimentary manner. Tata motors have designed the new variant of Trucks, Tippers, Bulkers, and Transit Mixers quite ergonomically. In fact the HCV of Tata have a much flexible loading capacity
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16 Ton Semi Forward Two Axle Tippers ( SK 1613 TC and SK 1613 TCIC. Tata SK 1613 BS 11) HCV of Tata motors considers 16 Ton Semi Forward Two Axle TippersSk 1613 TC and SK 1613 TCIC. Tata SK 1613 BS II is available in two engine options the most popular fuel efficient Tata 687 engine & Tata Cummins engine making it suitable for all application. Both vehicles have superior fuel economy. Superior aggregates for better reliability& durability. It comes with semi for4ward cabin for better maneuverability and safety. There and options to the different wheel bases to suit different load bodies for different types of applications.
16 Ton Fully Forward Two Axle Tippers (LPK 1613 & LPK 1618) Tata motors pioneering efforts to meet the changing market scenario gave rise to India’s first fully built 4X2 front and two axle tippers. The LPK 1613. the addition of a mid rail and an increase in the number of cross members and the sheet thickness of the floor. give more strength to the tipper body. The LPK 1613 with its slick design and tailored features is tuned for better performance. It is best suited for construction application and coal transportation. Mining construction, irrigation, canal work in India is tough work requiring good muscle power. The Tata motors construct range has engineered the best option for this kind of world. The latest in the 16 tone series is the LPK 1618 TC BS11 compliant vehicle that offers the best gradeability in the class.
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25 Ton Multi Axle Tippers (LPK 2516,LPK 2518,LPK 2530) In the 25 tonne series the LPK 2516 offers a combination of high productivity and economy. Available in two size. It consume less diesel than any other tipper in its class. LPK 2518 is the best example of the word more. More power, more torque, more reliability,. more durability extra heavy duty axle. More gradeability and of course more productivity. Built to endure the toughest terrains and heaviest loads the Tata Novus LPK2530 packs power, maneuverability, stability and of course high payloads. This 300 hp 6X4tipper truck is designed exclusively to handle the harsh conditions of the jobsite while delivering unsurpassed efficiency.
TRANSIT MIXER (LPK 2516, LPK 2518,LPS 3516) Transit mixer LPK 2516, 2518 & LPS 3616 meets the de4mand with high efficiency and economy it is easy to handle easy to clean. The special design offers a homogeneous ready mix concrete that gets easily discharged from the mixer at high speed irrespective of the consistency of cement.
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BULKERS (LPT 2515, LPT 2516, LPS 3516, LPS 4018) Bulkers LPT 2515, LPT2516, LSP 3516, LPS 4018 are well suited for cement and fly ash transportation. The unique features of imported york landing legs, air vent, pole connector and safety devices make these machines superior to any other machine in the market. LPS 4018 Tip trailer is a reliable and durable vehicle with a higher strength chassis frame for higher payloads. A boon for coal transporters. This vehicle offers better hydraulics and easy maneuverability. Its superior body construction and braking system means better safety and driving comfort. this vehicle efficiently reduces the cost per tonne per kilometer thus improving profitability.
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TATA PRODUCTS SK 1613 TC 4X2 TIPPER GVW (kgs)
16200
Engine
Cummins 6BT AA
Power Ps (kw)
131 Ps(93.5kw)@ 25000
Torque (n-m/kgm)
410Nm(41 kgm)@1400-1700
Speed (kmph)
81
Gradeability (%)
19%
Vehicle overall length(mm) 5370/6625 Min turning circle radius (mm)7300/8000 Body options Wheelbase (mm)
3225
3625
3625
Size (cum)
405
6
8
Type
Box/Scoop
Box
Box
Application Construction, Coal, iron, ore, etc
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LPK 1613 TCIC 4X2 TIPPER. GVW (kgs)
16200
Engine
Tata 697 TCIC
Power Ps (kw)
131 Ps (96kw) @ 2400 rpm
Torque (n-m/kgm)
410Nm(41kgm)1400-1700 rpm
Speed (kmph)
80
Gradeability (%)
19%
Vehicle overall length (mm) 6780/6845 Min turning circle radius
16000
Dia (mm) Body options Wheelbase (mm)
3200
3625
3625
Size (cum)
6
7
10
Type
Box
Box
Box
Application Iron ore, construction, coal.
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LPK 1618 TC 4X2 TIPPER GVW (kgs)
16200
Engine
Cummins B 180 20
Power Ps (kw)
179 Ps (132kw) @ 2500 rpm
Torque (n-m/kgm)
650Nm(66kgm)@ 1500 rpm
Speed (kmph)
82
Gradeability (%)
36%
Vehicle overall length (mm) 5027/5714 Min turning circle radius
15400
Dia (mm) Body options Wheelbase (mm)
3200
3607
3607
Size (cum)
6
7
10
Type
Box
Scoop
Box
Application Iron ore, mining, tunneling, irrigation, construction, coal. Road work.
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LPK 2516 TC 6X4 TIPPER GVW (kgs)
25000
Engine
Cummins 6 BT AA 5.9
Power Ps (kw)
154 Ps (114kw) @ 2500 rpm
Torque (n-m/kgm)
550Nm(55kgm)1400-1700 rpm
Speed (kmph)
70
Gradeability (%)
19%
Vehicle overall length (mm) 6735 Min turning circle radius
18200
Dia (mm) Body options Wheelbase (mm)
3880
3880
Size (cum)
12
14
Type
Box
scoop
Application Light mining, construction, road work
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LPK 2518 TC 6X4 TIPPER GVW (kgs)
25000
Engine
Cummins 6 BT AA 5.9
Power Ps (kw)
178 Ps (131.5kw) @ 2250 rpm
Torque (n-m/kgm)
654Nm(66.6kgm)1500 rpm
Speed (kmph)
70
Gradeability (%)
24%
Vehicle overall length (mm) 6830/7830 Min turning circle radius
18200/20500
Dia (mm) Body options Wheelbase (mm)
3880
3880
4880
Size (cum)
12
14
20
Type
Scoop
Box
Box
Application Light mining, road work, Construction, pet coke , coal.
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LPK 2530 H 6X4 TIPPER GVW (kgs)
25000
Engine
Cummins C 8.3-300
Power Ps (kw)
298 Ps (220kw) @ 2200 rpm
Torque (n-m/kgm)
1127Nm(115kgm)1400 rpm
Speed (kmph)
91
Gradeability (%)
37%
Vehicle overall length (mm) 6921 Min turning circle radius
15000
Dia (mm) Body options Wheelbase (mm)
4030
Size (cum)
16
Type
Scoop
Application Mining, hydro electric power project & more.
13
LPK 2516 TRANSIT MIXER GVW (kgs)
25000
Engine
Cummins 6 BT AA 5.9
Power Ps (kw)
154 Ps (114.5kw) @ 2500 rpm
Torque (n-m/kgm)
550Nm(55kgm)1400-1700 rpm
Speed (kmph)
70
Gradeability (%)
22%
Vehicle overall length (mm) 7950 Min turning circle radius
10850
Dia (mm) Body options Wheelbase (mm)
3880
Size (cum)
6
Type
transit mixer
Application Ready mix concrete
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LPK 2518 TRANSIT MIXER GVW (kgs)
25000
Engine
Cummins B 180.21
Power Ps (kw)
178 Ps (131.5kw) @ 2250 rpm
Torque (n-m/kgm)
654Nm(66.6kgm)1500rpm
Speed (kmph)
70
Gradeability (%)
24%
Vehicle overall length (mm) 6830 Min turning circle radius
18200
Dia (mm) Body options Wheelbase (mm)
3880
Size (cum)
6
Type
transit mixer
Application Ready mix concrete
15
LPK 3516 TRANSIT MIXER GVW (kgs)
352000
Engine
Cummins 6 BT AA 5.9
Power Ps (kw)
162 Ps (1119kw) @ 2500 rpm
Torque (n-m/kgm)
550Nm(55kgm)1400-1700 rpm
Speed (kmph)
70
Gradeability (%)
15%
Vehicle overall length (mm) 11544 Min turning circle radius
14750
Dia (mm) Body options Wheelbase (mm)
11544
Size (cum)
10
Type
transit mixer
Application Ready mix concrete
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LPT 2515 TC BULKER GVW (kgs)
25000
Engine
Cummins 6 BT AA 5.9
Power Ps (kw)
146 Ps (108kw) @ 2500 rpm
Torque (n-m/kgm)
500 Nm (50kgm)1400 rpm
Speed (kmph)
69
Gradeability (%)
21%
Vehicle overall length (mm) 9365 Min turning circle radius
9900
Dia (mm) Body options length (mm)
9265
Size (cum)
23
Type
bulkers
Application Cement, flyash
17
LPT 2516 SUPER TURBO BULKER GVW (kgs)
25000
Engine
Tata 697 turbo
Power Ps (kw)
160 Ps (118kw) @ 2400 rpm
Torque (n-m/kgm)
550Nm(55kgm)1500-1700 rpm
Speed (kmph)
79
Gradeability (%)
15.8%
Vehicle overall length (mm) 9265 Min turning circle radius
9500
Dia (mm) Body options Length (mm)
9265
Size (cum)
18
Type
Bulker
Application Cement, flyash
18
LPT 3516 BULKER GVW (kgs)
35200
Engine
Cummins 6 BT AA 5.9
Power Ps (kw)
160 Ps (118kw) @ 2400 rpm
Torque (n-m/kgm)
550Nm(55kgm)1500-1700 rpm
Speed (kmph)
79
Gradeability (%)
15%
Vehicle overall length (mm) 11500/12985 Min turning circle radius
9500
Dia (mm) Body options Length (mm)
11500
12985
Size (cum)
18
35
Type
Bulker
Application Cement, flyash
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Bulker
LPS 4018 BULKER GVW (kgs)
25000
Engine
cummins B 1809 20
Power Ps (kw)
178 Ps (131.5kw) @ 2500 rpm
Torque (n-m/kgm)
654Nm(66.6kgm)1300-1700 rpm
Speed (kmph)
70
Gradeability (%)
12.3%
Vehicle overall length (mm) 14150/15300 Min turning circle radius
14000/16000
Dia (mm) Body options Length (mm)
14150
15300
Size (cum)
30
42
Type
Bulker
bulker
Application Cement, flyash
20
LPS 4018 TIP TRALLER GVW (kgs)
40200
Engine
Cummins B 5.9 180 20
Power Ps (kw)
178 Ps (131.5kw) @ 2500 rpm
Torque (n-m/kgm)
654Nm(66.6kgm)1300-1700 rpm
Speed (kmph)
70
Gradeability (%)
19.7%
Vehicle overall length (mm) 12650 Min turning circle radius
15700
Dia (mm) Body options Length (mm)
12560
Size (cum)
28
Type
Tip Trailer
Application Coal, pet coke
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SERVICES PDI (Pre Delivery Inspection) •
Vehicle identification
•
Inspection
•
Hand over to customer
SERVICE PROCESS •
Vehicle entry
•
Job card
•
Allocation of work
•
TAT (Total Around Time)
•
CRO (three copies) (office, service advisor, customer)
•
Warranty card
SPARE PART •
Manage by company
•
Available within 72 hours
Quick Service •
Incentive to worker
•
Quick charge(extra money to customer)
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INTRODUCTION OF TATA GROUP
The story of Tata group of business unfolds with the birth of its founder Jamshed ji Tata in the small town of Navasari in Gujarat in 1839. He breathed his last in 1904 in Germany. His parents were Nuseerwan ji and Jeevanbai Tata. Nuseerwan ji was the first businessman in a family of parsi Zorastrian priests. Destiny called him to BPGDMy where he started trading. Jamshed ji joined him at the tender age of fourteen. He took admission in Elphinstone college and while still a student he married Hirabai Daboo. Jamshed ji graduated in 1858 and joined his father trading firm. Those were turbulent times. The British had just managed to ruthlessly crush the 1857 Revolt. Since the age of twentynine Jamshed ji continued to work in his father’s firm. In 1868 he started a trading company on his own with a capital of Rs.21,000/- his first step was to acquire a bankrupt oil mill and convert it into a cotton mill which he renamed Alexander Mill. Two years later he sold it with a good margin of profit. With this he set up a cotton mill in Nagpur in 1874. queen Victoria had just been declared the Empress and in keeping with the times Jamshed ji named it Empress mill. Jamshed ji was a unique personality. It was not just his own personal success but also of those who worked for him and his group. Jamshed ji was in close contact with revolutionary thinkers and nationalists like Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He came to the conclusion that
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economic self-sufficiency should go hand with political independence. The former should be the base of the latter. Jamshed ji had three key ideas in mind. He wanted to set up an iron and steel company, world class learning institution and a hydroelectric plant. Unfortunately during his time none bore fruit but he had planted the seed, which later took roots and spread its branches under the care of his successors. The only achievement that he lived to see was the taj mahal hotel .it was completed in December 1903 for a princely amount of Rs.4, 21,00,000/- in this too he was inspired by nationalist thinking. In those days the locals, that is Indians, were not allowed into the best European hotel . taj mahal hotel was a befitting reply to this discrimination. Tata group is a private conglomerate with headquarters at Mumbai. The present chairman is Ratan Tata who took over from J.R.D. Tata in 1991. A member of the Tata family is always the chairman of the group. Its operations covers many fields related to industry and allied activities concerned with know-how and its application
engineering,
information
technology,
communications, materials, automotive, chemicals energy, telecommunications, software, hotels, steel and consumer goods. The statistics and figures of Tata group speak for themselves. Its revenue touches $967,229 million or $ 21.9 billion in 2005/06. This is equal to 2.8% of India’s GDP. There are about 246.000 employees in the tat group as per records of 24
2004. Market capitalization figure is $57.6 billion. There are ninety-six companies operating in seven business sectors. A only twenty-eight of
the ninety-six in Tata group are
publicly listed. Tata operates in more than forty countries across six continents. It exports products and services to one hundred and forty nations. The charitable trust of Tata of holds 65.8% of the ownership of Tata group TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in Jamshedpur, whish is often called Tatanagar. Production actually started in 1912. It produce steel at the lowest cost in the word. This is mainly because it is assisted by group member concern that deals with the supply of raw material like coal and iron. In 1910 was set up Tata HydroElectric power Supply Company. In 1917 the Tata group made its debut in the field of consumer goods industry with the setting up of Tata oil mill dealing in soaps, detergents and cooking oil. 1932 saw the establishment of Tata airlines. Tata chemicals made its appearance I 1939. Telco now
known
as
Tata
Motors
started
to
manufacture
locomotive and engineering products from 1945. January 2007 is a watershed in the history of Tata group. Tata steel made a successfyl bid for UK based corus group, which was one of the world’s leading steel and aluminum producers. After an unprecedented nine rounds of bidding Tata finally clinched the deal. Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a value of $12.04 billlion. It has turned out to be the biggest acquisition by any Indian Company. 25
Tata Power is one of the largest private sector companies in India and supplies power to Mumbai and parts of New Delhi. Then there are Tata Chemicals and Tata Pigments. In the service sector there are Tata Companies dealing with hotels, general insurance and life insurance. Tata offers management, economic and financial consultancy services. Tata
offers
management,
economic
and
finanacial
consultancy services. Tata is one of the best names in the world of investments and shares. In the area of education Tata’s publishing house of Tata McGraw Hill is a renowned name. Many renowned public
sector companies and
research organizations like Indian Institute of Science, Tata Institute of Fundamental Research, Tata Institute of Social Sciences, Tata Energy Research Institute and Air India (Tata Airlines) owe their origins to the name of Tata. Other educational institutes are Tata Institute of Science now Indian Institute of Science, Bangalore. Tata Institute of Fundamental
Research
“Deemed
University,
Tata
Management Training center, Pune, Tata Institute of Social Science” deemed University and National Centre for the Performing Arts. The name of Tata is linked to consumer durables like tea, watches (Titan) Tata Trent (Westside) to Tata skyand even gold and diamonds like Tanishq brand of jewellery. In Information systems and communications the Tata
name
comes
with
Computational
&
Research
Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata Elxsi.
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There are software companies Tata Interactive Systems, Tata Infotech, Tata Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian telecom giant from Bermuda bassed Canadian company named Teleglobe in 2005. The aim of Tata Group to improve the quality of life in the society by virtue of integrity, understanding, excellence, unity and responsibility. The entire family known as the Tata Group shares these values. Tata’s contribution to India’s education, science and technology has been widely documented and respected. The blue colored log of Tata speaks for fluidity as well as fountain of knowledge. In can also be seen as a tree under which all are welcome to take refuge.
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INDUSTRY PROFILE
An embryonic automotive Industry emerged in India in the 1940 following the independence in 1953 the government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However the growth was relatively slow in the 1950s to 1960s due to nationalization and the license raj which hampered the Indian private sector. After 1970 the automotive industry started to grow but the growth was mainly driven by tractors, commercial vehicles and scooters, cars were still a major lixury Japanese manufacturer’s enterd the Indian market ultimately leading to the stablishment of maruti udyog. A number of foreign firms initiated joint venture with Indian companies. In 1980s a number of Japanese manufacturers launched joint venture for building motorcycles and light commercial vehicles automobile company like TATA MOTORS, Mahindra and Mahindra, Ashok Leyland, Swaraj Mazda and Eicher are manufacturing high performance delivering LCVs. The LCVs produced by these companies are not only sold in India but are also exported to various foreign markets as well. The last few years huga amount of investment have been made in automobile industry. With more global players getting interested in Indian automobile Industry, these investments are supposed to increase even more in the 28
near future. Most of LCV manufacturers in the country are emphasizing on better research and development activities and efforts are being given to provide efficient after sales services to customers. Some of the popular offerings in the field of light commercial vehicle from the TATA MOTORS stable are 407 and 709 of which the former has made a distinct mark in the category of Indian LCVs. However the recently Tata Ace has brought about dramatic change in the Indian LCV market. Low priced and attractively designed. The Tata Ace has been hugely popular and recorded significant sales in the first year of production itself. Ashok Leyland is another major player with product like cargo 759 tipper to boast of with a wheel base of 3200 mm and 5 speed synchromesh gearbox; it has got 4 cylinder diesel power engines.
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THE LEADING AUTOMIBLE IN INDIA Tata Ashok Leyland Swaraj Mazda Eicher Volvo Mahindra & Mahindra JSA
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BOARD OF DIRECTORS
(As on 14th DEC, 2010.) Mr R N Tata (Chairman) Mr James Leng (Non-Executive Deputy Chairman) Mr Nusli N Wadia (Company Director) Mr S M Palia (Company Director) Mr Suresh Krishna (Financial Institutions’ Nominee) Mr Ishaat Hussain (Board Member) Dr Jamshed Ji Irani (Board Member) Mr Subodh Bhargava (Board Member) Mr Jacques Schraven (Non-Executive Independent Director) Dr Anthony Hayward (Non-Executive Independent Director)
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Mr Philippe Varin (Non-Executive Non Independent Director) Mr B Muthuraman (Managing Director) Dr T Mukherjee (Non Executive Director) Mr
Andrew
Robb
(None
Executive
Independent
Director) MANAGEMENT ( As on 14th DEC, 2010) Mr B Muthuraman ( Managing Director) Mr H M Nerurkar Chief Operating Officer Mr A D Baijal Vice President & Tata Steel
HISTORY OF TATA MOTORS
Brief History, Vision and Mission 32
1868
]Jamesht ji Nusserwa ji Tata stars a private trading firm laying the foundation of the Tata group.
1874 The central India spinning, weaving and Manufacturing Company in set up, making the Group sentry into textiles.
1902 The Indian hotels company is incorporated to set up the TAJ MAHAL palace ad Tower India’s first luxury hotel which opened 1903.
1907 The Tata iron steel company is established to set up India’s first iron and steel plant in Jamshedpur, which started production in.
33
1910 The first of the three Tata electronic companies, the Tata Hydro-electronic power supply company, is set up to generate electricity.
1911 The Indian institute of science is established in Bangalore to serve as a centre for advanced learning.
1912 Tata steel introduces eight-hour eorking days, well before such a system was implemented by law even in most western countries.
1917 The Tata enter the consumer goods segment as the Tata oil mills company is established to make sosps, detergents ad cooking oils.
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1932 Tata Airlines, a division of Tata sons, is established, opening upthe aviation sector in India.
1939 Tata Chemicals is established.
1945 Tata Engineering and Locomotive company (renamed Tata motors in 2003) is established to manufacture locomotive and
engineering
products.
The
company
began
manufacturing commercial vehicles in 1954 in a JV with Daimler Benz.
1952 Pandit Jawharlal Nehru, India’s first Prime Minister, requests the group to manufacture cosmetics in India, and Lakme is established.
1968 35
Tata consultancy service (TCS), India’s first software services company, is established as a division of Tata sons.
1984 Titan industries- a joint venture between tha Tata group and the Tamil Nadu industrial development corporation (TIDCO) - is set up to manufacture watches.
1995 Tata quality management services institutes the JRD QV award, modeled on the Malcolm baldrige national quality value award of the united states, laying the foundation of the tata business excellence model.
1996 Tata teleservices limited (TTSL) is established to spearhead the group’s foray into the telecom sector.
1998 Tata Indica- India’s first indigenously designed, developed and manufactured car- is launched by Tata motors, spearheading the group’s entry into passenger cars.
36
2000 Tata Tea acquires the Tetley group, UK, in the first major acquisition of an international brand by an Indian group.
2001 Tata-AIG – a joint venture between the Tata group and American international group Inc (AIG) – marks the group’s re-entry into insurance. The group’s insurance company, new India assurance, was nationalized in 1956.
2002 The Tata group acquires a controlling stake in Videsh Sanchar Nigam Limited – India’s leading international Telecommunication service provider. •
Tata Consultancy Services becomes the first Indian software company to cross one billion dollars in revenues.
•
Titan launches Edge, the slimmest watch in the world.
37
2004 Tata motors acquires the heavy vehicles unit of Daewoo motors, South Korea. •
Tata steel makes its first major overseas investment in Nat Steel Asia, headquartered in Singapore.
•
Tata consulting service goes public in India’s private sector’s largest initial public offer.
2005 Indian hotels adds New York’s iconic hotel, the Pierre, to its portfolio as also its Ginger “Smart Basics” hotels in India. •
VSNL acquires Tyco Global network, making it one of the world’s largest provider of submarine
cable
bandwidth.
2007 In a major in its unfolding strategy of growth and globalization, Tata Steel acquires corus, the UK- based steel company, for $ 12.1 bn, the biggest overseas acquisition by an Indian company. Tata steel is now the world’s 6 th largest steel producer with capacity of 26 million tones per annum and operations in 24 countries.
2008 Tata Motors unveils Tata Nano, the people’s car, at the 9th auto expo in Delhi.
38
Vision and Mission The
Tata
Group
is
one
of
India
largest
business
conglomerates established by Jamshed ji Tata (Jamshed Ji) In the second half of the 19th century. Jamshed ji’s vision for the Group was in line with nationalist goals and Ideals then and envisaged to make India self-reliant. After Jamshed Ji, Jehangir
Ratan
Ji
Dadabhoy
Tata
(JRD)
became
the
Chairman of the Tata Group and played a significant role in continuing the vision of the group. Tata assets climbed from INR 620 million in 1939 to INR 100 billion in 1990. Tata Motors had increased its sales to INR 1 million in the Year 1991 and it had rolled out 3 million vehicles in the same year. In 1991 Ratan Naval Tata (Ratan Tata/Ratan) took over the Chairmanship from JRD Tata. Although he was initially criticized for his poor performance over the years, Ratan Tata disproved his critics. He restructured Tata Group’s business operations and made the Group compete globally. Under Ratan Tata’s chairmanship, Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. Starting from the late 1990s, Ratan revamped the operations of Tata Steel and made it one of the lowest-cost steel producers in the world. However, as the Tata’s lacks an heir who can succeed Ratan, the group is at cross-roads to decide who will be the next chairman. After Ratan Tata’s retirement who would succeed him an carry the vision of the Group is a dilemma.
39
MISSION Our Mission in Tata is to improve the quality of life in India through leadership in targeted sectors of national economic significance to which the Group can bring a unique set of capabilities.
CORE BUSINESS WHEN STARTED / ESTABLISHED Development of Tata Iron & Steel Company: (Late 1800s-1980s) From the mid-1880s, Tata commissioned a series of surveys in India’s coal producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to locate iron ore within easy reach of coal deposits and water, both essential elements in steel production. He visited the United States to seek the advice of the world’s foremost metallurgical consultant, Julian Kennedy and went to Birmingham, Alabama to study the coking process in action. In England in 1900 he discussed his plans with the secretary of state of India, Lord George Hamilton. In India, the way had been opened for private enterprise with the introduction of a more liberalized mineral concession policy in 1899. With Julian Kennedy’s help,American specialists were brought in and began surveying in 1903. After a series of disappointments, rich iron ore deposits were identified in the dense jungle in Bihar at the confluence of two rivers near Sakchi three years after Jamshed ji Tata’s
40
death in 1904. Also involved in the surveying was Tata’s nephew, Shapur ji Saklatvala, whose health suffered so much that he was sent to London to recuperate. There, he joined his uncle’s London office which had been established some years earlier to represent the interests of the family cotton business. His energies were soon channeled away from business matters and into politics and he became Communist member of Parliament for Battersea North in 1922. Four years after Tata’s death his sons Dorab Ji and Ratan Ji began development of the Bihar site. The Tata Iron and steel Company by seeking out Indian Investors. In the face of warnings that India could not afford a flotation of the size the Tata brothers set out to raise Rs 23.2 million in shares. Within eight weeks some 8,000 Indian investors came forward and the whole share issue was taken up. The Tata’s retained 11 percent of the stock for themselves. There were enormous initial problems in clearing the Sakchi site and once production began in ensuring that the coal was of a uniform quality. By 1916, however, production was meeting expectations and during World War I the Company exported 1500 miles of steel rails to Mesopotamia. Rapid expansion to support the Allied war effort was followed by Depression during the 1920s with escalating prices, transport and labor difficulties and major earthquake in Japan by now TISCO’s biggest customer. The company had to suspend its dividend for 12 out of 13 years in this period and was on the brink of closing in 1924 when 41
Sir Dorab Ji Tata had to pledge his personal fortune to secure the necessary bank loans to keep the business afloat. TISCO emerged from the 1930s however as the biggest steel plant in the British Empire. World War II brought a resurgence in demand for Tata products and the Company specialized in the manufacture of armored cars known as Tatanagars, which were used extensively by the British Army in the North African desert. Following six years of almost continuous production to serve the war effort it became imperative in the late 1940s to begin replacement of the plant. In association with Kaiser Engineering of the United States capacity was expanded and a Modernization and Expansion Program (MEP) was launched in 1951 upgraded four years later to the Two Million Ton Project (TMP) to give TISCO the capacity to produce two million tons of crude steel. This was achieved in 1958 but further expansion was put on hold during the 1960s while the country passed through a period of devaluation and recession. By 1970, however TISCO employed 40,000 people at Jamshedpur with a further 20,000 in the neighboring coal mines. Government attempts to nationalize TISCO in 1971 and 1979 were defeated in part it was believed to retain an efficient private sector yardstick against which the performance of public
sector
companies
could
be
judged.
An
ever-
increasing range of government legislation to bring private sector businesses into line with national economic planning on the Soviet model, however, hampered Tata’s freedom to 42
develop in the postwar period. In 1978 the government restricted TISCO’s dividend to 12 percent to force it as India’s only private sector steel producer, to plough money into
modernization.
Expansion
was
restricted
by
a
government committed to helping nationalized Industry. Further difficulties were created in the late 1970s by chronic shortages of coal power and rail transport. An estimated Rs 45 crores of salable steel was lost during 1979-80 because of these shortages. TISCO soldiered on, However
and in the following decade began to benefir\t
from a relaxation of government control as a more pragmatic attitude to the importance of private sector industry emerged. In 1989 the Tata Group increased its stake in the steel firm to ward off any attempts by outside shareholders to gain control of the Company. By 1990, TISCO
remained
India’s
largest
nonpublic
Company
announcing a 30 percent increase in profits against a backdrop of general depression in the Indian economy as a whole.
43
Promoter Companies Tata Sons, Tata Industries, Group holding Structure Tata sons and Tata Industries are the two promoter companies of the Tata Group
Tata Sons This
premier
promoter
company
of
the
Tatas
was
established as a trading enterprise by group founder Jamsed Ji Tata in 1868. It is the promoter of all key companies of the Tata Group and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata Group. Tata sons is the owner of the Tata name and the Tata trademark which are registered in India and several other countries. About 66 percent of the equity capital of Tata Sons in held by philanthropic trusts endowed by members of the Tata family.
Tata Industries Tata Industries was set up Tata Sons in 1945 as a managing agency for business it promoted. Following the abolition of the managing agency system, Tata Industries mandate was recast in the early 1980s to promote the Group’s entry into new and high-tech areas. Tata Industries has over the last two decades, initiated and promoted the Group’s ventures into
44
several sectors, including control systems information technology financial services auto components advanced materials and telecom hardware.
TATA MOTORS MILESTONES It has been a long journey for Tata Motors, India’s largest auto
mobile manufacturer. Some significant millstone in
the company’s journey towards excellence and leadership. •
1945- Tata engineering and locomotive cop. Was establish
to
manufacture
locomotive
and
other
engineering product. •
Celebration with diemiler benz ag, for manufacturing of medium commercial vehicles.
•
1959- research and development center establish at Jamshedpur.
•
1971-introduction of first di engine.
•
1987- Production of first light commercial vehicles tata 407
•
1992- launch of Tata estate.
•
1995-mercedes benz car e220 launched.
•
1998- Tata Safari Indias first sports vehicle launched.
•
2001- Indica v2 launched second generation Indica.
•
2005- Tata moters roled out 500,000 passenger car from its car plant facility in Puna.
45
•
2007-construction of small car plant at singur in west Bengal Being on Jan. 21
•
-New 2007 Indica v2 is launched.
•
-Launch of magic a comfortable four wheeler for public transportation.
•
2008- Ace plant at pant nagar being production.
•
Tata motors launched nano the people car. Launch of premium luxury
•
2009- tata marcopolo motors dharbad plant begins production.
•
Tata motors launched NANO the people car. Launch of premium luxury.
Founder
Jamesed ji Tata
Year of Establishment
1945
Business group
The TATA group
Listing & its codes
BSE- code: 500570 NSE- code: TELCO & TATA MOTORS NYSE- code: TTM
46
Corporate office
Bombay House 24, homi mody street Mumbai 400001, India Tel: +(91)-(22)-56561676
Works
Jamsedpur, Pune, Lucknow, Singur and Dharwad
E-mail
[email protected] [email protected] international inquires)
Website
(for
www.tatamotors.com www.tata.com/tata motors
TATA MOTORS PROJECT RANGE (LCV, HCV, ICV) TRUCKS
47
SCOPE OF STUDY This project delivered the analysis about the sales promotion. Market research on commercial vehicle user especially in transport and construction by the help of this project we can find out what’s the actual position of commercial vehicles is in the market. By the survey with the help of Questionnaire and interview we can find out where TATA’s vehicles stand in the market in comparison to AL, EICHER, . what is the satisfaction level of the customer. Where the problem is, where company is
48
lacking behind with other companies. How company can solve the problems and what should be the salutation. It is very profitable for the management to know the level of satisfaction their customer and employees of the organization. It becomes more easy for the management to handle the customer according to his or her need, this fulfillment of need will work as a motivating factor for the user of commercial vehicle and coming buyer which is likely to called CO in working style of the company. By fulfilling the requirement, it will work more efficiently in addition to this the study also shows the need of the department . this study can be taken as a basis for further studies on of the similar sample, by which the management can understand the shift of needs with the time factor.
49
COMPETITORS OF HCV ASHOKA LEYLEND In 1984 Ashok Motors was setup in madras for the assembly of Austin cars. In 1995 with equity participation by british Leyland the company name changed to Ashok Leyland. Since than it has been a major player in India’s commercial vehicle industry. The factory of Ashok Leyland are at ennore, Bhandra (Maharashtra), Hosur (2 units) and alwar. For over five decades, Ashok Leyland has been the technology leader in India’s commercial vehicle Industry, moulding the country’s commercial vehicle profile by introducing technologies and product ideas that have gone on to become industry norms. From 18 seater to 82 seater double-decker buses from 7.5 tonne to 49 tonne in haulage vehicles from numerous special application vehicles to diesel
engines
applications.
for
Ashok
Industrial Leyland
products.
50
marine
offers
a
and
wide
genset
range
of
ASHOK LEYLEND
Type
public
Industry
automotive
Headquarters
Chennai, tamil nadu, India
Key people
R SESHAAAYEE, RJ SHAHANEY, S.P HINDUJA, D.G HINDUJA, VINOD DASARI.
Product
Automobiles, Engines
Parent hinduja group
51
4X2 AND MULTY AXLE TIPPER CT 1613 Model
CT1613
Application
Sand ,brick, coal, general goods.
Engine
H series 6dit with inline FIP
Max power
132 hp@2500 RPM
Max tarque
450Nm@1600-1800 RM
Clutch
356 mm dia ceramic disc
Transmission
5 speed gear box
Suspension
semi elliptical multi leaf spring in front and rear
Carbine
G45 GPWL
Tyre
10.20X200-16PR/PD NYLON
Max speed
74.5
Grability
24.12%
Body
6.5/8.5 cum(UBT & FET
GVM
16200 kgs
52
CT 1616 Model
CT1616
Application
mines, sand, canal and irrigation work
Engine 162N 6 cylinder turbo charged after cooled diesel Max power
161 hp@2400 RPM
Max tarque
575@1700-1800 RPM
Clutch
349mm dia
Transmission
6 speed synchromesh gear box
Suspension
semi elliptical laminated muloti leaf
Carbine
G45 COWL
Tyre
10X20 16PR/PD nylon
Max speed
75 kpph
Grability
33.62%
Body
85 GM(UBT & FET)/10.5 CUM FET
GVM
16200 kgs
53
2516 THD Model
2516 THP
Application
mines,quary sand, canal & irrigation
Engine
aTA12TCAC
Max power
160 hp@ 2400 rpm
Max tarque
58 Nm@1080-1400RPM
Clutch
381 mm dia ccermic disc
Transmission
8 speed gear box
Suspension
semi elliptical laminated multi leaf
Carbine
G45 COWL
Tyre
10X20 16PR/PD nylon
Max speed
67kmph
Grability
24.30%
Body
14 cum(Box type & rock body)FET
GVM
25000 kgs
54
2516H/4C Model
2516 H/4C
Application
lang distance movement of sand, blue metal
Engine
engine
Max power
165 hp@2400 rpm
Max tarque
550 Nm@1200-1600 rpm
Clutch
380 mm dia ceramic disc hydraulic actuation
Transmission
6 speed gear box
Suspension
semi elliptical laminated multy leaf
Carbine
G45 COWL
Tyre
10X20-16 PR/PD nylon
Max speed
74 kmph
Grability
24.16%
Body
14 cum FET
GVM
25000 kgs
55
2518T/4C Model
2518T/4C
Application
construction, quarry, canal and irrigation work over burden & minerals
Engine
H SERIES 6DIT
Max power
177hp@ 2400 rpm
Max tarque
538 Nm @1200-1600 rpm
Clutch 381 mm dia ceramic disk with hydraulic actuation Transmission
6 speed synchromesh gear box
Suspension
semi elliptical laminated multy leaf
Carbine
G45 COWL
Tyre
10.00X20-16PR/PD nylon
Max speed
70 kmph
Grability
23.12%
Body
14 cum,16 cum Box type PET
GVM
25000 kgs.
2518 T/2C
56
Model
2518T/2C
Application
mines,. Quarry,sands , canal & irrigation
Engine
H series 6DTI
Max power
177hp@2400 rpm
Max tarque
588Nm@1200-1600 rpm
Clutch 381 mm dia ceramic disk with hydraulic actuation Transmission
6 speed gears
Suspension
semi elliptical laminated multi leaf
Carbine
factory built ecomet day cab
Tyre
10.00X20-16PR/Pd nylon
Max speed
71 kmph
Grability
23.12%
Body
20 cum FET
GVM
25000 kgs
57
1613 ST Model
25184T/4C
Application
construction, quarry, canal and irrigation work overburden & minerals
Engine
H SERIES 6DIT
Max power
177hp@2400 rpm
Max tarque
588Nm @1200-1600 rpm
Clutch 381 nm dia ceramic disk with hydraulic actuation Transmission
6 speed synchromesh gear box
Suspension
semi elliptical laminated multi leaf
Carbine
G45 COWL
Tyre
10.00X20-1PR/PD nylone
Max speed
70 kmph
Grability
23.12 %
Body
14 cum,16 cum Box type PET
GVM
25000 kgs.
58
4X2 HAULAGE MODEL CG 1613 Model
CG 1613
Application
construction, parcel, courier, market load
Engine
H SERIES 6DIT with inline FIP
Max power
132hp@2400 rpm
Max tarque
450Nm @1600-1800 rpm
Clutch 350 nm Dia ceramic disk with mechanical actuation Transmission
5 speed synchromesh gear box
Suspension
semi elliptical laminated multi leaf
Carbine
G45 COWL
Tyre
10.00X20-1PR/PD nylon
Max speed
74.5 kmph
Grability
24.12 %
GVM
1620 kgs.
59
CG 1616 Model
CG 1616
Application
construction, parcel, courier, market load
Engine
H SERIES 6DIT with inline FIP
Max power
161hp@2400 rpm
Max tarque
550Nm @1200-1600 rpm
Clutch 349 Nm Dia ceramic disk with mechanical actuation Transmission
5 speed synchromesh gear box
Suspension
semi elliptical laminated multi leaf
Carbine
G45 COWL
Tyre
10.00X20-1PR/PD nylon
Max speed
74 kmph
Grability
32.10%
GVM
1620 kgs.
60
SALES OF TATA MOTORS Year 2005-06 2006-07 2007-08 2008-09 2009-10
Sales(in crore) 24001.44 31829.48 33093.93 28599.27 38364.10
sales 50000 40000 30000 20000 10000
sales 0 200506
200607
200708
200809
200910
61
SALES OF ASHOK LEYLEND Year 2005-06 2006-07 2007-08 2008-09 2009-10
Sales (in lakhs) 605310 830472 894715 666664 787260
1000000 800000 600000
Series1
400000
Series2
200000 0 2005-06
2006-07
2007-08
2008-09
2009-10
SERVICE OF ASHOK LEYLEND HCV
62
Service
time or km
PDI First (free)
8000 km 45 days
Second (free)
16000km or 90 days
Next
every 8000 km alternate
•
Engine oil and greasing will change in every 36000 km .
•
Gear oil and differential oil will changed in 40000 km.
•
In free service consumable item are not free .
63
EICHER
Eicher motor is a part of Eicher Group. It was founded in 1982 to manufacture a range of reliable fuel efficient commercial vehicles. It is one of the leading manufactures of commercial vehicle in India. It manufacturers and markets trucks, buses, automotive gear, motorcycle and deals with the export vehicles, aggregate and components. It begins its business operation in 1959 with the role out of India’s First tractor.
64
EICHER 30.25 XP VE Model
3025.25 XP cowl chassis
Wheel base(mm)
4900
GVM(kgs)
25000
Turning radius(m)
9.9
Engine E683-TCI-113-2(6 cylinders)BS11 emission norms compliant Max power
113 kw@2400 rpm
Max tarque
560 Nm@1400-1600 rpm
Clutch single dry plate diaphragm type hydraulic actuated Gerbox Suspension
6 forward and 1 reverse semi elliptical laminated leaf springs with bell crank mechanism in rear shock absorbers in front only
Tyres
10.00X20-16PR
Gradeability(%)
21
Speed(kmph)
78
65
EICHER 40.40 VE Model
EICHER 40.40 VE
Engine type
Cummins 8 5.9 180 20
Max power
132.2 kw@2500 rpm
Max torque
646Nm @1500 rpm
Clutch
single plate dry friction type\,352mm dia
Gearbox
ET 80 56 (6 forward 1 reverse)
Suspension
semi elliptical laminated leaf springs hydraulic acting telescopic shock absorbers in front only
Brakes
service brakes -dual circuit full air ‘S’cam Parking brake-spring brake acting on rear wheels
Max speed
70 kmph
Max gradeability
18%
Tyres
10.00X20-16 PR
GCW
402000 kigs
66
EICHER HERCULES 35.31
Model
eicher herculis 35.31
Wheelbase
4700 mm
GVW
31000 kg
Engine
E 683-TCI-113-2
Max power
113 kw(154HP) 2400 rpm
Max torque
560 Nm@ 1400-1600 rpm
Circle radius
10.35 m
Transmission
eicher 8m6m(6 forward 1 reverse)
Suspension
semi elliptic laminated leaf spring with shock absorbers at front
Brakes
full air brakes, divided line
Clutch
352 mm
Tyres
10.00X20-16 PR
Gradeability
18%
67
Eicher Terra 16 HDR Model
Eicher Terra 16 HDR
Wheelbase (mm)
3485
GVW (kgs)
16200
Engine Type
6 cylinder, water cooled,turbo-charged intercooled DI diesel engine - BS II
Max. Power
147 HP @ 3200 rpm
Max. Torque
41 Kgm @ 1440 rpm
Turning Radius (m)
7.1
Gradeability
22.5%
Gear Box
ET60S5
Tyres
10.00 x 20 – 16 PR
Fuel Tank (litres)
220
Max. Speed
89 Kmph
Tipper Body Volume
8.5 CuM
Overall Length (mm)
5870
Minimum Ground Clearance (mm) 252 Bore x Stroke (mm) 100x105 Clutch
Single Dry Plate ,
Suspension
Semi elliptical laminated leaf springs
Brake Full Air,Divided line, with Auto Slack Adjuster Parking Brake
SERVICE OF EICHER HCV 68
Service
time or km
PDI First
5000 km
Second
15000 km
Next
every 10000km alternate.
69
RESEACH METHODOLOGY Research methodology is a way to systematically solve the research problem. It may be understood as science of studying how research is done scientifically. According to chifford woody, “Research comprises defining and redefining problems formulating hypothesis or suggested solutions collecting, organizing and evaluating data, making dedication and reacting conclusions and at last carefully testing the collusions to determine whether they fit the formulating hypothesis.” The advance learner’s dictionary of current English lays down the earning of research as, “A careful investigation or inquiry especially through search for new fact in any branch of knowledge.”
70
METHODOLOGY For preparation of questionnaire the basic objective of the survey was concentrated previous surveys under taken prospect card secondary data through net and related books and magazines. For the survey, convenience sampling this method involves purposive of deliberate selection of particular units of the universe which representing universe.
SAMPLE SIZE For our research process we have chosen a sample size of 60 persons as to collect the Information about the need of Tata light commercial vehicles. According to their needs we Delivered information about different segment of tata product.
DATA COLLECTION
71
The task of data collection begins after a research problem has been defined and research design/plan is chalked out. While deciding about the method of data collection to be used for study the researcher should keep in mind two type of data viz. a) Primary Data b) Secondary Data
METHODS OF DATA COLLECTION The researcher should keep in mind two types of data viz. primary and secondary data. The primary data are those which are collected a fresh and for the first time and thus happen to be original in character. The secondary data on the other hand are those which already has been collected by someone else and which have already been passed through statistical process. 1) Collection of Primary DataThere are several method of collection Primary Data Particularly
in
surveys
and
descriptive
important ones are: i.
Observation Method
ii.
Interview Method
iii.
Through Questionnaires
iv.
Other Method which include
72
researches
a) Using Mechanical Techniques b) Through Projective Techniques c) Depth Interview d) Content analysis
Questionnaire- The main medium of collecting the data was questionnaire.
InterviewTATA vehicle users & employees of TATA MOTORS were interviewed for the analysis purpose. Their responses along with the reasons are written down in the analysis.
Collection of secondary dataSecondary data means data that are already available i.e. they refer to data which are already collected analyzed by someone else. Secondary data may be either published data or unpublished data. Usually published data are available in:-
73
1. various publication of automobile company 2. technical and trade journals 3. books, magazines and news papers 4. public record and statistics
Website of the organization:some of the literature is being collected by the website of TATA
MOTORS.
Mainly
the
history
of
the
company,
introduction etc is taken.
LiteratureLiterature like material was not available but some formal data was available which was very helpful in the analysis.
HYPOTHESIS
Hypothesis is a tentative assumption made is order to draw out & test its logical or empirical consequences. It provides the focal point for research. Hypothesis should be very specific & limited. The rote of hypothesis is to guide the
74
researcher by delimiting the area of research & to keep him on the right track. Hypothesis for this research is as follows………
To
portray
accurately
the
characteristics
of
a
particular individual situation or a group.
Provide an overview of the present situation of TATA Vehicle in the Segmented Market.
Present a systematic analysis of customer’s need & want for TATA MOTORS.
To find out Customer satisfaction regarding TATA Vehicle.
Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.
HYPOTHESIS TESTING
POPULATION SIZE :- Heavy Vehicle Customer SAMPLE SIZE:- 60
75
CONTACT METHOD – DIRECT (Researcher’s directly contact with respondents) INQUIRY MODE – Structured (Everything that forms the research process is predetermined)
RASEARCH PROCESS Research process consists of series r steps necessary to effectively carry out research. And this has a sequence of certain steps. Define Research Process Review or Literature Formulate Hypothesis Research Design Collect Data Analyze Data Interpreted Report
OBJECTIVE OF RESEARCH
To gain familiarity with a phenomenon or to achieve a new insights into it.
76
To
portray
accurately
the
characteristics
of
a
particular individual situation or a group.
Provide an overview of the present situation of TATA Vehicle in the Segmented market.
Present a systematic analysis of customer’s need & want for TATA MOTORS.
To find out Customer satisfaction regarding TATA Vehicle.
Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose.
This study is about to make the communication easy between the TATA MOTORS & TATA Vehicle users.
The study is being made to know the level of satisfaction
of
TATA
Vehicle
users
&
also
the
employees who are in TATA Workshop.
Data
have
been
collected
with
the
help
of
questionnaire and Interview with TATA Vehicle users and employees who are in TATA Motors.
77
Sample design for the study is simple random probability sampling. The period for this study is 48 days.
SAMPLE DESIGN
The way of selecting the sample that the researcher uses is known as sample design. It is done before the collection of data. There are various types of sample design but we have taken, Simple random sampling. This type of sampling is also known as chance sampling or probability sampling. Where each & every item in the population has an equal chance of inclusion in the sample. Since the target market of the product of our research is both educated or non-educated segment of society we have selected the person who have transport business.
78
MARKET SURVEY LIST
Company
Owner
Name
Name
Address
Cont.no
No. of
HCV
HCV
company name TATA AL
Mahalakshm
Sanjay singh
i grained Bundelkhan
Kanpur
2
2
T.P.NAGAR Mr. tiwari
Kanpur T.P.NAGAR
3
3
Singh stone
Udai raj
3
2
1
Survanshi
singh Gyan singh
Kanpur T.P.NAGAR Kanpur T.P.NAGAR
1
0
1
Kanpur T.P.NAGAR
2
2
da grained
grained Ma mansha
Ghappal
stone mill
singh
New jai
Kalyansingh
Kanpur T.P.NAGAR
5
5
Bhanu
Kandhilal
5
2
grained
yadav
Kanpur T.P.NAGAR
ambe stone mill
79
3
New
Kailash
Kanpur T.P.NAGAR
2
2
Chhote
Kanpur T.P.NAGAR
2
2
Manoj singh
Kanpur T.P.NAGAR
1
1
Sumesh
Kanpur T.P.NAGAR
1
Kanpur T.P.NAGAR
1
Kanpur T.P.NAGAR
2
peetambra crusher mill Kalka sone
bhaiya Garima stone mill Shri siriya
bharadwaj Ganesh
Sanjay
shahu stone Yashoda grained
1
1
2
New samata
Banshidhar
Kanpur T.P.NAGAR
10
10
Samata
Chhote raja
Kanpur T.P.NAGAR
11
011
Vineet shahu
Kanpur T.P.NAGAR
12
12
Rajeev singh
Kanpur T.P.NAGAR
3
3
C.B grained
Rajeev singh
Kanpur T.P.NAGAR
8
8
Kabrai
Yogendra
Kanpur T.P.NAGAR
2
grimed Vishan crusher Shobha pvt.ltd
grained
80
2
Kumar
Kanpur T.P.NAGAR
5
5
Amit joshi
Kanpur T.P.NAGAR
2
2
G.M tripathi
Kanpur T.P.NAGAR
2
2
A.C
Moti
3
3
kanchchal
kanchchhal
Kanpur T.P.NAGAR
Kanpur T.P.NAGAR
1
1
grained Mallikarjun gioresources Bajrajgbali grained
grained Neha
Moti
grained
kanchchal
Sharda ma
Omprakash
Kanpur T.P.NAGAR
32
30
India
Shrikandhi
1
1
grained
yadav
Kanpur T.P.NAGAR
Trimurti
Bhagvat
4
4
grained
prashad
Kanpur T.P.NAGAR
Kamal
Sanjeev
4
4
gramodhyog
kumar
Kanpur T.P.NAGAR
sansthan Shahu stone
Sanjay shahu
Kanpur T.P.NAGAR
5
5
Sanjay shahu
Kanpur T.P.NAGAR
7
7
Varshi stone
Mo.
8
8
mill
Vasheem
Kanpur T.P.NAGAR
grained
mill Ganesh stone mill
81
2
New samrat
Shahjad bhai
Kanpur T.P.NAGAR
1
Govind
Kanpur T.P.NAGAR
5
Kanpur T.P.NAGAR
6
6
Kanpur T.P.NAGAR
5
5
Kanpur T.P.NAGAR
22
20
Kanpur T.P.NAGAR
3
Kanpur T.P.NAGAR
2
Rai associate Rajnath ray
Kanpur T.P.NAGAR
6
Adarsh
Raun agraval
Kanpur T.P.NAGAR
1
1
gopal pandey
Kanpur T.P.NAGAR
2
2
Kanpur T.P.NAGAR
2
2
Kanpur T.P.NAGAR
4
2
stone crusher Shrisamrat
sharan Vidhya
Ajay dubey
grained
Prasad grained Bharat grained Gangaji stone mill Ma shakti stone mill
grained Pandey grained Mahalaksmi Shankar
Pranav
stone mill
tripathi
82
1
5
2
3
2
6
2
Akash
Devendra
Kanpur T.P.NAGAR
5
5
grained
tiwari
PitaPGDMr
Devendra
Kanpur T.P.NAGAR
5
5
grained
tiwari
Sundram
Keshav
Kanpur T.P.NAGAR
4
1
stone mill
babau
Om harihar
Devendra
Kanpur T.P.NAGAR
5
5
grained`
dubey
Kanpur T.P.NAGAR
5
5
Kishor kumar Kanpur T.P.NAGAR
3
3
Ajeet singh
Kanpur T.P.NAGAR
3
Smata
Maoj singh
5
5
grained Jai shakti
Kanpur T.P.NAGAR
Kalyan singh
Kanpur T.P.NAGAR
4
4
Jai lakmi
Kalyan
1
1
stone mill
singh
Kanpur T.P.NAGAR
Jai jagat
Brijraj singh
Kanpur T.P.NAGAR
5
5
Amit singh
Kanpur 9839752 T.P.NAGAR 479
1
c.v granied Krishna grained Archana grainied
mill
bandhu krusher Sonu grained
83
5
3
1
Ravi grained
Vineet shahu
Kanpur 9935167 T.P.NAGAR 063
5
5
Ma sharda
Om prakash
Kanpur T.P.NAGAR
4
4
Kv industry
Syam singh
Kanpur T.P.NAGAR
2
2
Jai ma kalka
Dinesh
4
4
grained
Chandra
Kanpur T.P.NAGAR
pachparha
agrawal
Kanpur T.P.NAGAR
2
2
Kanpur T.P.NAGAR
2
2
5
sone mill
Govindashara Kanpur T.P.NAGAR n gupta
Shri sai
Keshav babu
Kanpur T.P.NAGAR
2
2
Kanpur T.P.NAGAR
2
2
Alok kumar
Kanpur T.P.NAGAR
5
Guddu bhai
Kanpur T.P.NAGAR
5
associate
raod kabrai Gopal
Gopal singh
grained mochipura Jai kalshaha stone mill Radhesyam
stone crusher Shivaji grained Agrawal stone mill Guddu stone mill banda
84
5
5
5
Adil stone
adil
2
2
mill Om jagdish
Kanpur T.P.NAGAR
Abhishek
Kanpur T.P.NAGAR
2
2
crusher mill
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SWOT ANALYSIS STRENGTH Tata motors has got good professional marketing team and well coordinated structure with modern business concepts. Tata motors has established quality in vehicle sector and had got consistent and good customer support. Most of the customer are well aware of the company’s name and show loyalty for the name of “TATA”.
WEAKNESS Tata motors do not have service stations in rural areas or internal areas and also providing good service due to lack of service stations. The village’s people or farmer has need of product like tractor which is not launch by tata.
OPPORTUNITY Tata motors the largest vehicle manufacture in India. So every person knows about the TATA and attract towards the TATA brabd name.
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Tata motors providing services according heir customers.
THREAT Because of over crowded market “TATA Motors” had to competitor not only with Ashok Leyland but also with other vehicle manufacture company.
SURVEY FINDING RECOMMENDATION Question- what is the market share of deferent companies? Answer- TATA =66% Ashok leylend=34% Eicher =0 Tata have a large number of HCV in the comparison to other automobiles companies in India. TATA have a big range of of have but according to the research tata is not in good position in the area like kabari. that’s why Bajaj have 64% customer .
Question- Requirement of Tata HCV?
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Answer- Requirement of commercial vehicle can be understand by following HOT- Hot Customer Is One Who Is Willing To Buy. WARM -A Customer Who May Buy In Near Future. COLD- He Has No Requirement.
ANALYSIS By surveying to the different crusher mill I want to suggest following points•
There are more rules and regulation used by TATA motors in comparison to other company. So customer does not feel comfortable and finance the HCV from the other company.
•
Though Tata product specially dumpher are less fuel consumption but it is not successful in place like kabrai.
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ANNEXURE QUESTIONNNAIR 1. Name--------------------------------------------------------------------2. Company name-------------------------------------------------------3. Phone number--------------------------------------------------------4. Address-----------------------------------------------------------------5. How many HVC do you have A- 1
B- 1-5
C- more than five
D- none 6. which company you prefer for HCV A - Tata
B-Ashok Leylend
7. What is the average of vehicle. 8. From where do you take the services 9. Are you satisfied with the service of TATA? A-yes
B -NO
10. Are you satisfied with the service of AL? A- Yes
B- No
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C-Eicher
BIBLIOGRAPHY Our mentors provided a lot guidance but a part from this we took help from these sources. Books Marketing management (Twelth Edition) by Kevin killer Marketing management By:- PHILIP KOTLER Research methodology By:- KOTHARI C.R Marketing management, the McGraw. Hill company by Rajan Saxena (Third edition) MAGAZINE NURTURING IDEAS- DRIVING GROWH BUSINESS WORLD INDIA TODAY NEWS PAPER FINANCIAL EXPRESS BUSINESS STANDARD TIMES OF INDIA
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WEBLIOGRAPHY www.tata.com www.tatamotors.com www.ashokleyland.com www.eicher.com www.pearsoned.com http://www.genmills.com/corporate/company/india.aspx http://www.utube.com www.wikipedia.com http://legd.institut.com http://www.rotman.utoronto.com
Thank you
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