project tata motors

July 28, 2017 | Author: Ved Prakash Agrawal | Category: Vehicles, Transport, Automotive Equipment, Manufacturing And Engineering, Economy (General)
Share Embed Donate


Short Description

Download project tata motors...

Description

A detailed study on “Market research on Heavy Commercial Vehicle of Tata As compared to other commercial vehicle manufacturer”

(Customer satisfaction towards TATA vehicles)

Submitted for partial fulfillment of award of Post Graduate Diploma in Management (PGDM)

Submitted by:

Aakash dixit Dr. Virendra Swarup Institute of Computer Studies, Kanpur

Under the Supervision of Mrs.Sumegha k Bhatia

Program coordinator Dr. Virendra Swarup Institute of Computer Studies, Kanpur

1

CONTENT

1. Introduction of Topic 2. Introduction of Tata Group 3. Industry Profile 4. Company Profile 5. Organization Structure 6. History of Tata Motors 7. Tata Motors Product Range 8. Finance Procedure 9. Scope of The Study 10. Competitors of TATA TRUCK 11. Research Methodology 12. Market Survey 13. Student Work Profile 14. Description of Live Experiences 15. Analysis 16. SWOT analysis 17. Survey Findings Recommendation 18. Annexure I. Questionnaire II. Bibliography III. Webliography

2

PREFACE This project report is an integrated part of the PGDM course in which the student has to perform and it aims at providing a first hand experience of the industry to the students. This practical experience helps the students to view the real business world closely. Which is turn widely influences their conceptions and perceptions about the corporate world. In order to make students competent all the students are required to take a real time project work in the PGDM furculum. Project work also helps to understand but practicality goes on in the corporate world and correlate the theoretical concept better which remains undiscovered in the classrooms. I was really fortunate for getting an opportunity to complete my summer internship in a reputed well established company Tata motors. I had make my discussions with my training guide and he assigned me the project “Market research on heavy commercial vehicle” Which is a important work of Tata motors regarding services and it requires a lot of extensile study and market research together the information. It provides us great deal of exposure and I really found the practical work totally different from theoretical.

3

INTRODUCTION OF TOPIC “Market Research on Heavy Commercial Vehicle” Tata motors recently announced the launches of their transportation and construction mode in the name of HCV. Tata motors takes yet another major initiative through their new product in changing the way of transportation and construction in India. The new HCV has been developed on the successful platform of the stupendous truck and targeted at the both the transportation and construction area and is giving its customers a safe and comfortable HCV. The HCV from Tata Motors was launched in a nationwide basis which started with Gujarat and Maharashtra and the company expects to extend the availability of the magic to other remaining parts of the country in due course of time. Besides it Tata motors looks to create new segments with its magic variant and they aim to cover the entire spectrum of the needs of the customers in mass transportation and construction in complimentary manner. Tata motors have designed the new variant of Trucks, Tippers, Bulkers, and Transit Mixers quite ergonomically. In fact the HCV of Tata have a much flexible loading capacity

4

16 Ton Semi Forward Two Axle Tippers ( SK 1613 TC and SK 1613 TCIC. Tata SK 1613 BS 11) HCV of Tata motors considers 16 Ton Semi Forward Two Axle TippersSk 1613 TC and SK 1613 TCIC. Tata SK 1613 BS II is available in two engine options the most popular fuel efficient Tata 687 engine & Tata Cummins engine making it suitable for all application. Both vehicles have superior fuel economy. Superior aggregates for better reliability& durability. It comes with semi for4ward cabin for better maneuverability and safety. There and options to the different wheel bases to suit different load bodies for different types of applications.

16 Ton Fully Forward Two Axle Tippers (LPK 1613 & LPK 1618) Tata motors pioneering efforts to meet the changing market scenario gave rise to India’s first fully built 4X2 front and two axle tippers. The LPK 1613. the addition of a mid rail and an increase in the number of cross members and the sheet thickness of the floor. give more strength to the tipper body. The LPK 1613 with its slick design and tailored features is tuned for better performance. It is best suited for construction application and coal transportation. Mining construction, irrigation, canal work in India is tough work requiring good muscle power. The Tata motors construct range has engineered the best option for this kind of world. The latest in the 16 tone series is the LPK 1618 TC BS11 compliant vehicle that offers the best gradeability in the class.

5

25 Ton Multi Axle Tippers (LPK 2516,LPK 2518,LPK 2530) In the 25 tonne series the LPK 2516 offers a combination of high productivity and economy. Available in two size. It consume less diesel than any other tipper in its class. LPK 2518 is the best example of the word more. More power, more torque, more reliability,. more durability extra heavy duty axle. More gradeability and of course more productivity. Built to endure the toughest terrains and heaviest loads the Tata Novus LPK2530 packs power, maneuverability, stability and of course high payloads. This 300 hp 6X4tipper truck is designed exclusively to handle the harsh conditions of the jobsite while delivering unsurpassed efficiency.

TRANSIT MIXER (LPK 2516, LPK 2518,LPS 3516) Transit mixer LPK 2516, 2518 & LPS 3616 meets the de4mand with high efficiency and economy it is easy to handle easy to clean. The special design offers a homogeneous ready mix concrete that gets easily discharged from the mixer at high speed irrespective of the consistency of cement.

6

BULKERS (LPT 2515, LPT 2516, LPS 3516, LPS 4018) Bulkers LPT 2515, LPT2516, LSP 3516, LPS 4018 are well suited for cement and fly ash transportation. The unique features of imported york landing legs, air vent, pole connector and safety devices make these machines superior to any other machine in the market. LPS 4018 Tip trailer is a reliable and durable vehicle with a higher strength chassis frame for higher payloads. A boon for coal transporters. This vehicle offers better hydraulics and easy maneuverability. Its superior body construction and braking system means better safety and driving comfort. this vehicle efficiently reduces the cost per tonne per kilometer thus improving profitability.

7

TATA PRODUCTS SK 1613 TC 4X2 TIPPER GVW (kgs)

16200

Engine

Cummins 6BT AA

Power Ps (kw)

131 Ps(93.5kw)@ 25000

Torque (n-m/kgm)

410Nm(41 kgm)@1400-1700

Speed (kmph)

81

Gradeability (%)

19%

Vehicle overall length(mm) 5370/6625 Min turning circle radius (mm)7300/8000 Body options Wheelbase (mm)

3225

3625

3625

Size (cum)

405

6

8

Type

Box/Scoop

Box

Box

Application Construction, Coal, iron, ore, etc

8

LPK 1613 TCIC 4X2 TIPPER. GVW (kgs)

16200

Engine

Tata 697 TCIC

Power Ps (kw)

131 Ps (96kw) @ 2400 rpm

Torque (n-m/kgm)

410Nm(41kgm)1400-1700 rpm

Speed (kmph)

80

Gradeability (%)

19%

Vehicle overall length (mm) 6780/6845 Min turning circle radius

16000

Dia (mm) Body options Wheelbase (mm)

3200

3625

3625

Size (cum)

6

7

10

Type

Box

Box

Box

Application Iron ore, construction, coal.

9

LPK 1618 TC 4X2 TIPPER GVW (kgs)

16200

Engine

Cummins B 180 20

Power Ps (kw)

179 Ps (132kw) @ 2500 rpm

Torque (n-m/kgm)

650Nm(66kgm)@ 1500 rpm

Speed (kmph)

82

Gradeability (%)

36%

Vehicle overall length (mm) 5027/5714 Min turning circle radius

15400

Dia (mm) Body options Wheelbase (mm)

3200

3607

3607

Size (cum)

6

7

10

Type

Box

Scoop

Box

Application Iron ore, mining, tunneling, irrigation, construction, coal. Road work.

10

LPK 2516 TC 6X4 TIPPER GVW (kgs)

25000

Engine

Cummins 6 BT AA 5.9

Power Ps (kw)

154 Ps (114kw) @ 2500 rpm

Torque (n-m/kgm)

550Nm(55kgm)1400-1700 rpm

Speed (kmph)

70

Gradeability (%)

19%

Vehicle overall length (mm) 6735 Min turning circle radius

18200

Dia (mm) Body options Wheelbase (mm)

3880

3880

Size (cum)

12

14

Type

Box

scoop

Application Light mining, construction, road work

11

LPK 2518 TC 6X4 TIPPER GVW (kgs)

25000

Engine

Cummins 6 BT AA 5.9

Power Ps (kw)

178 Ps (131.5kw) @ 2250 rpm

Torque (n-m/kgm)

654Nm(66.6kgm)1500 rpm

Speed (kmph)

70

Gradeability (%)

24%

Vehicle overall length (mm) 6830/7830 Min turning circle radius

18200/20500

Dia (mm) Body options Wheelbase (mm)

3880

3880

4880

Size (cum)

12

14

20

Type

Scoop

Box

Box

Application Light mining, road work, Construction, pet coke , coal.

12

LPK 2530 H 6X4 TIPPER GVW (kgs)

25000

Engine

Cummins C 8.3-300

Power Ps (kw)

298 Ps (220kw) @ 2200 rpm

Torque (n-m/kgm)

1127Nm(115kgm)1400 rpm

Speed (kmph)

91

Gradeability (%)

37%

Vehicle overall length (mm) 6921 Min turning circle radius

15000

Dia (mm) Body options Wheelbase (mm)

4030

Size (cum)

16

Type

Scoop

Application Mining, hydro electric power project & more.

13

LPK 2516 TRANSIT MIXER GVW (kgs)

25000

Engine

Cummins 6 BT AA 5.9

Power Ps (kw)

154 Ps (114.5kw) @ 2500 rpm

Torque (n-m/kgm)

550Nm(55kgm)1400-1700 rpm

Speed (kmph)

70

Gradeability (%)

22%

Vehicle overall length (mm) 7950 Min turning circle radius

10850

Dia (mm) Body options Wheelbase (mm)

3880

Size (cum)

6

Type

transit mixer

Application Ready mix concrete

14

LPK 2518 TRANSIT MIXER GVW (kgs)

25000

Engine

Cummins B 180.21

Power Ps (kw)

178 Ps (131.5kw) @ 2250 rpm

Torque (n-m/kgm)

654Nm(66.6kgm)1500rpm

Speed (kmph)

70

Gradeability (%)

24%

Vehicle overall length (mm) 6830 Min turning circle radius

18200

Dia (mm) Body options Wheelbase (mm)

3880

Size (cum)

6

Type

transit mixer

Application Ready mix concrete

15

LPK 3516 TRANSIT MIXER GVW (kgs)

352000

Engine

Cummins 6 BT AA 5.9

Power Ps (kw)

162 Ps (1119kw) @ 2500 rpm

Torque (n-m/kgm)

550Nm(55kgm)1400-1700 rpm

Speed (kmph)

70

Gradeability (%)

15%

Vehicle overall length (mm) 11544 Min turning circle radius

14750

Dia (mm) Body options Wheelbase (mm)

11544

Size (cum)

10

Type

transit mixer

Application Ready mix concrete

16

LPT 2515 TC BULKER GVW (kgs)

25000

Engine

Cummins 6 BT AA 5.9

Power Ps (kw)

146 Ps (108kw) @ 2500 rpm

Torque (n-m/kgm)

500 Nm (50kgm)1400 rpm

Speed (kmph)

69

Gradeability (%)

21%

Vehicle overall length (mm) 9365 Min turning circle radius

9900

Dia (mm) Body options length (mm)

9265

Size (cum)

23

Type

bulkers

Application Cement, flyash

17

LPT 2516 SUPER TURBO BULKER GVW (kgs)

25000

Engine

Tata 697 turbo

Power Ps (kw)

160 Ps (118kw) @ 2400 rpm

Torque (n-m/kgm)

550Nm(55kgm)1500-1700 rpm

Speed (kmph)

79

Gradeability (%)

15.8%

Vehicle overall length (mm) 9265 Min turning circle radius

9500

Dia (mm) Body options Length (mm)

9265

Size (cum)

18

Type

Bulker

Application Cement, flyash

18

LPT 3516 BULKER GVW (kgs)

35200

Engine

Cummins 6 BT AA 5.9

Power Ps (kw)

160 Ps (118kw) @ 2400 rpm

Torque (n-m/kgm)

550Nm(55kgm)1500-1700 rpm

Speed (kmph)

79

Gradeability (%)

15%

Vehicle overall length (mm) 11500/12985 Min turning circle radius

9500

Dia (mm) Body options Length (mm)

11500

12985

Size (cum)

18

35

Type

Bulker

Application Cement, flyash

19

Bulker

LPS 4018 BULKER GVW (kgs)

25000

Engine

cummins B 1809 20

Power Ps (kw)

178 Ps (131.5kw) @ 2500 rpm

Torque (n-m/kgm)

654Nm(66.6kgm)1300-1700 rpm

Speed (kmph)

70

Gradeability (%)

12.3%

Vehicle overall length (mm) 14150/15300 Min turning circle radius

14000/16000

Dia (mm) Body options Length (mm)

14150

15300

Size (cum)

30

42

Type

Bulker

bulker

Application Cement, flyash

20

LPS 4018 TIP TRALLER GVW (kgs)

40200

Engine

Cummins B 5.9 180 20

Power Ps (kw)

178 Ps (131.5kw) @ 2500 rpm

Torque (n-m/kgm)

654Nm(66.6kgm)1300-1700 rpm

Speed (kmph)

70

Gradeability (%)

19.7%

Vehicle overall length (mm) 12650 Min turning circle radius

15700

Dia (mm) Body options Length (mm)

12560

Size (cum)

28

Type

Tip Trailer

Application Coal, pet coke

21

SERVICES PDI (Pre Delivery Inspection) •

Vehicle identification



Inspection



Hand over to customer

SERVICE PROCESS •

Vehicle entry



Job card



Allocation of work



TAT (Total Around Time)



CRO (three copies) (office, service advisor, customer)



Warranty card

SPARE PART •

Manage by company



Available within 72 hours

Quick Service •

Incentive to worker



Quick charge(extra money to customer)

22

INTRODUCTION OF TATA GROUP

The story of Tata group of business unfolds with the birth of its founder Jamshed ji Tata in the small town of Navasari in Gujarat in 1839. He breathed his last in 1904 in Germany. His parents were Nuseerwan ji and Jeevanbai Tata. Nuseerwan ji was the first businessman in a family of parsi Zorastrian priests. Destiny called him to BPGDMy where he started trading. Jamshed ji joined him at the tender age of fourteen. He took admission in Elphinstone college and while still a student he married Hirabai Daboo. Jamshed ji graduated in 1858 and joined his father trading firm. Those were turbulent times. The British had just managed to ruthlessly crush the 1857 Revolt. Since the age of twentynine Jamshed ji continued to work in his father’s firm. In 1868 he started a trading company on his own with a capital of Rs.21,000/- his first step was to acquire a bankrupt oil mill and convert it into a cotton mill which he renamed Alexander Mill. Two years later he sold it with a good margin of profit. With this he set up a cotton mill in Nagpur in 1874. queen Victoria had just been declared the Empress and in keeping with the times Jamshed ji named it Empress mill. Jamshed ji was a unique personality. It was not just his own personal success but also of those who worked for him and his group. Jamshed ji was in close contact with revolutionary thinkers and nationalists like Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He came to the conclusion that

23

economic self-sufficiency should go hand with political independence. The former should be the base of the latter. Jamshed ji had three key ideas in mind. He wanted to set up an iron and steel company, world class learning institution and a hydroelectric plant. Unfortunately during his time none bore fruit but he had planted the seed, which later took roots and spread its branches under the care of his successors. The only achievement that he lived to see was the taj mahal hotel .it was completed in December 1903 for a princely amount of Rs.4, 21,00,000/- in this too he was inspired by nationalist thinking. In those days the locals, that is Indians, were not allowed into the best European hotel . taj mahal hotel was a befitting reply to this discrimination. Tata group is a private conglomerate with headquarters at Mumbai. The present chairman is Ratan Tata who took over from J.R.D. Tata in 1991. A member of the Tata family is always the chairman of the group. Its operations covers many fields related to industry and allied activities concerned with know-how and its application

engineering,

information

technology,

communications, materials, automotive, chemicals energy, telecommunications, software, hotels, steel and consumer goods. The statistics and figures of Tata group speak for themselves. Its revenue touches $967,229 million or $ 21.9 billion in 2005/06. This is equal to 2.8% of India’s GDP. There are about 246.000 employees in the tat group as per records of 24

2004. Market capitalization figure is $57.6 billion. There are ninety-six companies operating in seven business sectors. A only twenty-eight of

the ninety-six in Tata group are

publicly listed. Tata operates in more than forty countries across six continents. It exports products and services to one hundred and forty nations. The charitable trust of Tata of holds 65.8% of the ownership of Tata group TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in Jamshedpur, whish is often called Tatanagar. Production actually started in 1912. It produce steel at the lowest cost in the word. This is mainly because it is assisted by group member concern that deals with the supply of raw material like coal and iron. In 1910 was set up Tata HydroElectric power Supply Company. In 1917 the Tata group made its debut in the field of consumer goods industry with the setting up of Tata oil mill dealing in soaps, detergents and cooking oil. 1932 saw the establishment of Tata airlines. Tata chemicals made its appearance I 1939. Telco now

known

as

Tata

Motors

started

to

manufacture

locomotive and engineering products from 1945. January 2007 is a watershed in the history of Tata group. Tata steel made a successfyl bid for UK based corus group, which was one of the world’s leading steel and aluminum producers. After an unprecedented nine rounds of bidding Tata finally clinched the deal. Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a value of $12.04 billlion. It has turned out to be the biggest acquisition by any Indian Company. 25

Tata Power is one of the largest private sector companies in India and supplies power to Mumbai and parts of New Delhi. Then there are Tata Chemicals and Tata Pigments. In the service sector there are Tata Companies dealing with hotels, general insurance and life insurance. Tata offers management, economic and financial consultancy services. Tata

offers

management,

economic

and

finanacial

consultancy services. Tata is one of the best names in the world of investments and shares. In the area of education Tata’s publishing house of Tata McGraw Hill is a renowned name. Many renowned public

sector companies and

research organizations like Indian Institute of Science, Tata Institute of Fundamental Research, Tata Institute of Social Sciences, Tata Energy Research Institute and Air India (Tata Airlines) owe their origins to the name of Tata. Other educational institutes are Tata Institute of Science now Indian Institute of Science, Bangalore. Tata Institute of Fundamental

Research

“Deemed

University,

Tata

Management Training center, Pune, Tata Institute of Social Science” deemed University and National Centre for the Performing Arts. The name of Tata is linked to consumer durables like tea, watches (Titan) Tata Trent (Westside) to Tata skyand even gold and diamonds like Tanishq brand of jewellery. In Information systems and communications the Tata

name

comes

with

Computational

&

Research

Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata Elxsi.

26

There are software companies Tata Interactive Systems, Tata Infotech, Tata Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian telecom giant from Bermuda bassed Canadian company named Teleglobe in 2005. The aim of Tata Group to improve the quality of life in the society by virtue of integrity, understanding, excellence, unity and responsibility. The entire family known as the Tata Group shares these values. Tata’s contribution to India’s education, science and technology has been widely documented and respected. The blue colored log of Tata speaks for fluidity as well as fountain of knowledge. In can also be seen as a tree under which all are welcome to take refuge.

27

INDUSTRY PROFILE

An embryonic automotive Industry emerged in India in the 1940 following the independence in 1953 the government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However the growth was relatively slow in the 1950s to 1960s due to nationalization and the license raj which hampered the Indian private sector. After 1970 the automotive industry started to grow but the growth was mainly driven by tractors, commercial vehicles and scooters, cars were still a major lixury Japanese manufacturer’s enterd the Indian market ultimately leading to the stablishment of maruti udyog. A number of foreign firms initiated joint venture with Indian companies. In 1980s a number of Japanese manufacturers launched joint venture for building motorcycles and light commercial vehicles automobile company like TATA MOTORS, Mahindra and Mahindra, Ashok Leyland, Swaraj Mazda and Eicher are manufacturing high performance delivering LCVs. The LCVs produced by these companies are not only sold in India but are also exported to various foreign markets as well. The last few years huga amount of investment have been made in automobile industry. With more global players getting interested in Indian automobile Industry, these investments are supposed to increase even more in the 28

near future. Most of LCV manufacturers in the country are emphasizing on better research and development activities and efforts are being given to provide efficient after sales services to customers. Some of the popular offerings in the field of light commercial vehicle from the TATA MOTORS stable are 407 and 709 of which the former has made a distinct mark in the category of Indian LCVs. However the recently Tata Ace has brought about dramatic change in the Indian LCV market. Low priced and attractively designed. The Tata Ace has been hugely popular and recorded significant sales in the first year of production itself. Ashok Leyland is another major player with product like cargo 759 tipper to boast of with a wheel base of 3200 mm and 5 speed synchromesh gearbox; it has got 4 cylinder diesel power engines.

29

THE LEADING AUTOMIBLE IN INDIA  Tata  Ashok Leyland  Swaraj Mazda  Eicher  Volvo  Mahindra & Mahindra  JSA

30

BOARD OF DIRECTORS

(As on 14th DEC, 2010.) Mr R N Tata (Chairman) Mr James Leng (Non-Executive Deputy Chairman) Mr Nusli N Wadia (Company Director) Mr S M Palia (Company Director) Mr Suresh Krishna (Financial Institutions’ Nominee) Mr Ishaat Hussain (Board Member) Dr Jamshed Ji Irani (Board Member) Mr Subodh Bhargava (Board Member) Mr Jacques Schraven (Non-Executive Independent Director) Dr Anthony Hayward (Non-Executive Independent Director)

31

Mr Philippe Varin (Non-Executive Non Independent Director) Mr B Muthuraman (Managing Director) Dr T Mukherjee (Non Executive Director) Mr

Andrew

Robb

(None

Executive

Independent

Director) MANAGEMENT ( As on 14th DEC, 2010) Mr B Muthuraman ( Managing Director) Mr H M Nerurkar Chief Operating Officer Mr A D Baijal Vice President & Tata Steel

HISTORY OF TATA MOTORS

Brief History, Vision and Mission 32

1868

]Jamesht ji Nusserwa ji Tata stars a private trading firm laying the foundation of the Tata group.

1874 The central India spinning, weaving and Manufacturing Company in set up, making the Group sentry into textiles.

1902 The Indian hotels company is incorporated to set up the TAJ MAHAL palace ad Tower India’s first luxury hotel which opened 1903.

1907 The Tata iron steel company is established to set up India’s first iron and steel plant in Jamshedpur, which started production in.

33

1910 The first of the three Tata electronic companies, the Tata Hydro-electronic power supply company, is set up to generate electricity.

1911 The Indian institute of science is established in Bangalore to serve as a centre for advanced learning.

1912 Tata steel introduces eight-hour eorking days, well before such a system was implemented by law even in most western countries.

1917 The Tata enter the consumer goods segment as the Tata oil mills company is established to make sosps, detergents ad cooking oils.

34

1932 Tata Airlines, a division of Tata sons, is established, opening upthe aviation sector in India.

1939 Tata Chemicals is established.

1945 Tata Engineering and Locomotive company (renamed Tata motors in 2003) is established to manufacture locomotive and

engineering

products.

The

company

began

manufacturing commercial vehicles in 1954 in a JV with Daimler Benz.

1952 Pandit Jawharlal Nehru, India’s first Prime Minister, requests the group to manufacture cosmetics in India, and Lakme is established.

1968 35

Tata consultancy service (TCS), India’s first software services company, is established as a division of Tata sons.

1984 Titan industries- a joint venture between tha Tata group and the Tamil Nadu industrial development corporation (TIDCO) - is set up to manufacture watches.

1995 Tata quality management services institutes the JRD QV award, modeled on the Malcolm baldrige national quality value award of the united states, laying the foundation of the tata business excellence model.

1996 Tata teleservices limited (TTSL) is established to spearhead the group’s foray into the telecom sector.

1998 Tata Indica- India’s first indigenously designed, developed and manufactured car- is launched by Tata motors, spearheading the group’s entry into passenger cars.

36

2000 Tata Tea acquires the Tetley group, UK, in the first major acquisition of an international brand by an Indian group.

2001 Tata-AIG – a joint venture between the Tata group and American international group Inc (AIG) – marks the group’s re-entry into insurance. The group’s insurance company, new India assurance, was nationalized in 1956.

2002 The Tata group acquires a controlling stake in Videsh Sanchar Nigam Limited – India’s leading international Telecommunication service provider. •

Tata Consultancy Services becomes the first Indian software company to cross one billion dollars in revenues.



Titan launches Edge, the slimmest watch in the world.

37

2004 Tata motors acquires the heavy vehicles unit of Daewoo motors, South Korea. •

Tata steel makes its first major overseas investment in Nat Steel Asia, headquartered in Singapore.



Tata consulting service goes public in India’s private sector’s largest initial public offer.

2005 Indian hotels adds New York’s iconic hotel, the Pierre, to its portfolio as also its Ginger “Smart Basics” hotels in India. •

VSNL acquires Tyco Global network, making it one of the world’s largest provider of submarine

cable

bandwidth.

2007 In a major in its unfolding strategy of growth and globalization, Tata Steel acquires corus, the UK- based steel company, for $ 12.1 bn, the biggest overseas acquisition by an Indian company. Tata steel is now the world’s 6 th largest steel producer with capacity of 26 million tones per annum and operations in 24 countries.

2008 Tata Motors unveils Tata Nano, the people’s car, at the 9th auto expo in Delhi.

38

Vision and Mission The

Tata

Group

is

one

of

India

largest

business

conglomerates established by Jamshed ji Tata (Jamshed Ji) In the second half of the 19th century. Jamshed ji’s vision for the Group was in line with nationalist goals and Ideals then and envisaged to make India self-reliant. After Jamshed Ji, Jehangir

Ratan

Ji

Dadabhoy

Tata

(JRD)

became

the

Chairman of the Tata Group and played a significant role in continuing the vision of the group. Tata assets climbed from INR 620 million in 1939 to INR 100 billion in 1990. Tata Motors had increased its sales to INR 1 million in the Year 1991 and it had rolled out 3 million vehicles in the same year. In 1991 Ratan Naval Tata (Ratan Tata/Ratan) took over the Chairmanship from JRD Tata. Although he was initially criticized for his poor performance over the years, Ratan Tata disproved his critics. He restructured Tata Group’s business operations and made the Group compete globally. Under Ratan Tata’s chairmanship, Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. Starting from the late 1990s, Ratan revamped the operations of Tata Steel and made it one of the lowest-cost steel producers in the world. However, as the Tata’s lacks an heir who can succeed Ratan, the group is at cross-roads to decide who will be the next chairman. After Ratan Tata’s retirement who would succeed him an carry the vision of the Group is a dilemma.

39

MISSION Our Mission in Tata is to improve the quality of life in India through leadership in targeted sectors of national economic significance to which the Group can bring a unique set of capabilities.

CORE BUSINESS WHEN STARTED / ESTABLISHED Development of Tata Iron & Steel Company: (Late 1800s-1980s) From the mid-1880s, Tata commissioned a series of surveys in India’s coal producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to locate iron ore within easy reach of coal deposits and water, both essential elements in steel production. He visited the United States to seek the advice of the world’s foremost metallurgical consultant, Julian Kennedy and went to Birmingham, Alabama to study the coking process in action. In England in 1900 he discussed his plans with the secretary of state of India, Lord George Hamilton. In India, the way had been opened for private enterprise with the introduction of a more liberalized mineral concession policy in 1899. With Julian Kennedy’s help,American specialists were brought in and began surveying in 1903. After a series of disappointments, rich iron ore deposits were identified in the dense jungle in Bihar at the confluence of two rivers near Sakchi three years after Jamshed ji Tata’s

40

death in 1904. Also involved in the surveying was Tata’s nephew, Shapur ji Saklatvala, whose health suffered so much that he was sent to London to recuperate. There, he joined his uncle’s London office which had been established some years earlier to represent the interests of the family cotton business. His energies were soon channeled away from business matters and into politics and he became Communist member of Parliament for Battersea North in 1922. Four years after Tata’s death his sons Dorab Ji and Ratan Ji began development of the Bihar site. The Tata Iron and steel Company by seeking out Indian Investors. In the face of warnings that India could not afford a flotation of the size the Tata brothers set out to raise Rs 23.2 million in shares. Within eight weeks some 8,000 Indian investors came forward and the whole share issue was taken up. The Tata’s retained 11 percent of the stock for themselves. There were enormous initial problems in clearing the Sakchi site and once production began in ensuring that the coal was of a uniform quality. By 1916, however, production was meeting expectations and during World War I the Company exported 1500 miles of steel rails to Mesopotamia. Rapid expansion to support the Allied war effort was followed by Depression during the 1920s with escalating prices, transport and labor difficulties and major earthquake in Japan by now TISCO’s biggest customer. The company had to suspend its dividend for 12 out of 13 years in this period and was on the brink of closing in 1924 when 41

Sir Dorab Ji Tata had to pledge his personal fortune to secure the necessary bank loans to keep the business afloat. TISCO emerged from the 1930s however as the biggest steel plant in the British Empire. World War II brought a resurgence in demand for Tata products and the Company specialized in the manufacture of armored cars known as Tatanagars, which were used extensively by the British Army in the North African desert. Following six years of almost continuous production to serve the war effort it became imperative in the late 1940s to begin replacement of the plant. In association with Kaiser Engineering of the United States capacity was expanded and a Modernization and Expansion Program (MEP) was launched in 1951 upgraded four years later to the Two Million Ton Project (TMP) to give TISCO the capacity to produce two million tons of crude steel. This was achieved in 1958 but further expansion was put on hold during the 1960s while the country passed through a period of devaluation and recession. By 1970, however TISCO employed 40,000 people at Jamshedpur with a further 20,000 in the neighboring coal mines. Government attempts to nationalize TISCO in 1971 and 1979 were defeated in part it was believed to retain an efficient private sector yardstick against which the performance of public

sector

companies

could

be

judged.

An

ever-

increasing range of government legislation to bring private sector businesses into line with national economic planning on the Soviet model, however, hampered Tata’s freedom to 42

develop in the postwar period. In 1978 the government restricted TISCO’s dividend to 12 percent to force it as India’s only private sector steel producer, to plough money into

modernization.

Expansion

was

restricted

by

a

government committed to helping nationalized Industry. Further difficulties were created in the late 1970s by chronic shortages of coal power and rail transport. An estimated Rs 45 crores of salable steel was lost during 1979-80 because of these shortages. TISCO soldiered on, However

and in the following decade began to benefir\t

from a relaxation of government control as a more pragmatic attitude to the importance of private sector industry emerged. In 1989 the Tata Group increased its stake in the steel firm to ward off any attempts by outside shareholders to gain control of the Company. By 1990, TISCO

remained

India’s

largest

nonpublic

Company

announcing a 30 percent increase in profits against a backdrop of general depression in the Indian economy as a whole.

43

Promoter Companies Tata Sons, Tata Industries, Group holding Structure Tata sons and Tata Industries are the two promoter companies of the Tata Group

Tata Sons This

premier

promoter

company

of

the

Tatas

was

established as a trading enterprise by group founder Jamsed Ji Tata in 1868. It is the promoter of all key companies of the Tata Group and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata Group. Tata sons is the owner of the Tata name and the Tata trademark which are registered in India and several other countries. About 66 percent of the equity capital of Tata Sons in held by philanthropic trusts endowed by members of the Tata family.

Tata Industries Tata Industries was set up Tata Sons in 1945 as a managing agency for business it promoted. Following the abolition of the managing agency system, Tata Industries mandate was recast in the early 1980s to promote the Group’s entry into new and high-tech areas. Tata Industries has over the last two decades, initiated and promoted the Group’s ventures into

44

several sectors, including control systems information technology financial services auto components advanced materials and telecom hardware.

TATA MOTORS MILESTONES It has been a long journey for Tata Motors, India’s largest auto

mobile manufacturer. Some significant millstone in

the company’s journey towards excellence and leadership. •

1945- Tata engineering and locomotive cop. Was establish

to

manufacture

locomotive

and

other

engineering product. •

Celebration with diemiler benz ag, for manufacturing of medium commercial vehicles.



1959- research and development center establish at Jamshedpur.



1971-introduction of first di engine.



1987- Production of first light commercial vehicles tata 407



1992- launch of Tata estate.



1995-mercedes benz car e220 launched.



1998- Tata Safari Indias first sports vehicle launched.



2001- Indica v2 launched second generation Indica.



2005- Tata moters roled out 500,000 passenger car from its car plant facility in Puna.

45



2007-construction of small car plant at singur in west Bengal Being on Jan. 21



-New 2007 Indica v2 is launched.



-Launch of magic a comfortable four wheeler for public transportation.



2008- Ace plant at pant nagar being production.



Tata motors launched nano the people car. Launch of premium luxury



2009- tata marcopolo motors dharbad plant begins production.



Tata motors launched NANO the people car. Launch of premium luxury.

Founder

Jamesed ji Tata

Year of Establishment

1945

Business group

The TATA group

Listing & its codes

BSE- code: 500570 NSE- code: TELCO & TATA MOTORS NYSE- code: TTM

46

Corporate office

Bombay House 24, homi mody street Mumbai 400001, India Tel: +(91)-(22)-56561676

Works

Jamsedpur, Pune, Lucknow, Singur and Dharwad

E-mail

[email protected] [email protected] international inquires)

Website

(for

www.tatamotors.com www.tata.com/tata motors

TATA MOTORS PROJECT RANGE (LCV, HCV, ICV) TRUCKS

47

SCOPE OF STUDY This project delivered the analysis about the sales promotion. Market research on commercial vehicle user especially in transport and construction by the help of this project we can find out what’s the actual position of commercial vehicles is in the market. By the survey with the help of Questionnaire and interview we can find out where TATA’s vehicles stand in the market in comparison to AL, EICHER, . what is the satisfaction level of the customer. Where the problem is, where company is

48

lacking behind with other companies. How company can solve the problems and what should be the salutation. It is very profitable for the management to know the level of satisfaction their customer and employees of the organization. It becomes more easy for the management to handle the customer according to his or her need, this fulfillment of need will work as a motivating factor for the user of commercial vehicle and coming buyer which is likely to called CO in working style of the company. By fulfilling the requirement, it will work more efficiently in addition to this the study also shows the need of the department . this study can be taken as a basis for further studies on of the similar sample, by which the management can understand the shift of needs with the time factor.

49

COMPETITORS OF HCV ASHOKA LEYLEND In 1984 Ashok Motors was setup in madras for the assembly of Austin cars. In 1995 with equity participation by british Leyland the company name changed to Ashok Leyland. Since than it has been a major player in India’s commercial vehicle industry. The factory of Ashok Leyland are at ennore, Bhandra (Maharashtra), Hosur (2 units) and alwar. For over five decades, Ashok Leyland has been the technology leader in India’s commercial vehicle Industry, moulding the country’s commercial vehicle profile by introducing technologies and product ideas that have gone on to become industry norms. From 18 seater to 82 seater double-decker buses from 7.5 tonne to 49 tonne in haulage vehicles from numerous special application vehicles to diesel

engines

applications.

for

Ashok

Industrial Leyland

products.

50

marine

offers

a

and

wide

genset

range

of

ASHOK LEYLEND

Type

public

Industry

automotive

Headquarters

Chennai, tamil nadu, India

Key people

R SESHAAAYEE, RJ SHAHANEY, S.P HINDUJA, D.G HINDUJA, VINOD DASARI.

Product

Automobiles, Engines

Parent hinduja group

51

4X2 AND MULTY AXLE TIPPER CT 1613 Model

CT1613

Application

Sand ,brick, coal, general goods.

Engine

H series 6dit with inline FIP

Max power

132 [email protected] RPM

Max tarque

[email protected] RM

Clutch

356 mm dia ceramic disc

Transmission

5 speed gear box

Suspension

semi elliptical multi leaf spring in front and rear

Carbine

G45 GPWL

Tyre

10.20X200-16PR/PD NYLON

Max speed

74.5

Grability

24.12%

Body

6.5/8.5 cum(UBT & FET

GVM

16200 kgs

52

CT 1616 Model

CT1616

Application

mines, sand, canal and irrigation work

Engine 162N 6 cylinder turbo charged after cooled diesel Max power

161 [email protected] RPM

Max tarque

[email protected] RPM

Clutch

349mm dia

Transmission

6 speed synchromesh gear box

Suspension

semi elliptical laminated muloti leaf

Carbine

G45 COWL

Tyre

10X20 16PR/PD nylon

Max speed

75 kpph

Grability

33.62%

Body

85 GM(UBT & FET)/10.5 CUM FET

GVM

16200 kgs

53

2516 THD Model

2516 THP

Application

mines,quary sand, canal & irrigation

Engine

aTA12TCAC

Max power

160 [email protected] 2400 rpm

Max tarque

58 [email protected]

Clutch

381 mm dia ccermic disc

Transmission

8 speed gear box

Suspension

semi elliptical laminated multi leaf

Carbine

G45 COWL

Tyre

10X20 16PR/PD nylon

Max speed

67kmph

Grability

24.30%

Body

14 cum(Box type & rock body)FET

GVM

25000 kgs

54

2516H/4C Model

2516 H/4C

Application

lang distance movement of sand, blue metal

Engine

engine

Max power

165 [email protected] rpm

Max tarque

550 [email protected] rpm

Clutch

380 mm dia ceramic disc hydraulic actuation

Transmission

6 speed gear box

Suspension

semi elliptical laminated multy leaf

Carbine

G45 COWL

Tyre

10X20-16 PR/PD nylon

Max speed

74 kmph

Grability

24.16%

Body

14 cum FET

GVM

25000 kgs

55

2518T/4C Model

2518T/4C

Application

construction, quarry, canal and irrigation work over burden & minerals

Engine

H SERIES 6DIT

Max power

[email protected] 2400 rpm

Max tarque

538 Nm @1200-1600 rpm

Clutch 381 mm dia ceramic disk with hydraulic actuation Transmission

6 speed synchromesh gear box

Suspension

semi elliptical laminated multy leaf

Carbine

G45 COWL

Tyre

10.00X20-16PR/PD nylon

Max speed

70 kmph

Grability

23.12%

Body

14 cum,16 cum Box type PET

GVM

25000 kgs.

2518 T/2C

56

Model

2518T/2C

Application

mines,. Quarry,sands , canal & irrigation

Engine

H series 6DTI

Max power

[email protected] rpm

Max tarque

[email protected] rpm

Clutch 381 mm dia ceramic disk with hydraulic actuation Transmission

6 speed gears

Suspension

semi elliptical laminated multi leaf

Carbine

factory built ecomet day cab

Tyre

10.00X20-16PR/Pd nylon

Max speed

71 kmph

Grability

23.12%

Body

20 cum FET

GVM

25000 kgs

57

1613 ST Model

25184T/4C

Application

construction, quarry, canal and irrigation work overburden & minerals

Engine

H SERIES 6DIT

Max power

[email protected] rpm

Max tarque

588Nm @1200-1600 rpm

Clutch 381 nm dia ceramic disk with hydraulic actuation Transmission

6 speed synchromesh gear box

Suspension

semi elliptical laminated multi leaf

Carbine

G45 COWL

Tyre

10.00X20-1PR/PD nylone

Max speed

70 kmph

Grability

23.12 %

Body

14 cum,16 cum Box type PET

GVM

25000 kgs.

58

4X2 HAULAGE MODEL CG 1613 Model

CG 1613

Application

construction, parcel, courier, market load

Engine

H SERIES 6DIT with inline FIP

Max power

[email protected] rpm

Max tarque

450Nm @1600-1800 rpm

Clutch 350 nm Dia ceramic disk with mechanical actuation Transmission

5 speed synchromesh gear box

Suspension

semi elliptical laminated multi leaf

Carbine

G45 COWL

Tyre

10.00X20-1PR/PD nylon

Max speed

74.5 kmph

Grability

24.12 %

GVM

1620 kgs.

59

CG 1616 Model

CG 1616

Application

construction, parcel, courier, market load

Engine

H SERIES 6DIT with inline FIP

Max power

[email protected] rpm

Max tarque

550Nm @1200-1600 rpm

Clutch 349 Nm Dia ceramic disk with mechanical actuation Transmission

5 speed synchromesh gear box

Suspension

semi elliptical laminated multi leaf

Carbine

G45 COWL

Tyre

10.00X20-1PR/PD nylon

Max speed

74 kmph

Grability

32.10%

GVM

1620 kgs.

60

SALES OF TATA MOTORS Year 2005-06 2006-07 2007-08 2008-09 2009-10

Sales(in crore) 24001.44 31829.48 33093.93 28599.27 38364.10

sales 50000 40000 30000 20000 10000

sales 0 200506

200607

200708

200809

200910

61

SALES OF ASHOK LEYLEND Year 2005-06 2006-07 2007-08 2008-09 2009-10

Sales (in lakhs) 605310 830472 894715 666664 787260

1000000 800000 600000

Series1

400000

Series2

200000 0 2005-06

2006-07

2007-08

2008-09

2009-10

SERVICE OF ASHOK LEYLEND HCV

62

Service

time or km

PDI First (free)

8000 km 45 days

Second (free)

16000km or 90 days

Next

every 8000 km alternate



Engine oil and greasing will change in every 36000 km .



Gear oil and differential oil will changed in 40000 km.



In free service consumable item are not free .

63

EICHER

Eicher motor is a part of Eicher Group. It was founded in 1982 to manufacture a range of reliable fuel efficient commercial vehicles. It is one of the leading manufactures of commercial vehicle in India. It manufacturers and markets trucks, buses, automotive gear, motorcycle and deals with the export vehicles, aggregate and components. It begins its business operation in 1959 with the role out of India’s First tractor.

64

EICHER 30.25 XP VE Model

3025.25 XP cowl chassis

Wheel base(mm)

4900

GVM(kgs)

25000

Turning radius(m)

9.9

Engine E683-TCI-113-2(6 cylinders)BS11 emission norms compliant Max power

113 [email protected] rpm

Max tarque

560 [email protected] rpm

Clutch single dry plate diaphragm type hydraulic actuated Gerbox Suspension

6 forward and 1 reverse semi elliptical laminated leaf springs with bell crank mechanism in rear shock absorbers in front only

Tyres

10.00X20-16PR

Gradeability(%)

21

Speed(kmph)

78

65

EICHER 40.40 VE Model

EICHER 40.40 VE

Engine type

Cummins 8 5.9 180 20

Max power

132.2 [email protected] rpm

Max torque

646Nm @1500 rpm

Clutch

single plate dry friction type\,352mm dia

Gearbox

ET 80 56 (6 forward 1 reverse)

Suspension

semi elliptical laminated leaf springs hydraulic acting telescopic shock absorbers in front only

Brakes

service brakes -dual circuit full air ‘S’cam Parking brake-spring brake acting on rear wheels

Max speed

70 kmph

Max gradeability

18%

Tyres

10.00X20-16 PR

GCW

402000 kigs

66

EICHER HERCULES 35.31

Model

eicher herculis 35.31

Wheelbase

4700 mm

GVW

31000 kg

Engine

E 683-TCI-113-2

Max power

113 kw(154HP) 2400 rpm

Max torque

560 [email protected] 1400-1600 rpm

Circle radius

10.35 m

Transmission

eicher 8m6m(6 forward 1 reverse)

Suspension

semi elliptic laminated leaf spring with shock absorbers at front

Brakes

full air brakes, divided line

Clutch

352 mm

Tyres

10.00X20-16 PR

Gradeability

18%

67

Eicher Terra 16 HDR Model

Eicher Terra 16 HDR

Wheelbase (mm)

3485

GVW (kgs)

16200

Engine Type

6 cylinder, water cooled,turbo-charged intercooled DI diesel engine - BS II

Max. Power

147 HP @ 3200 rpm

Max. Torque

41 Kgm @ 1440 rpm

Turning Radius (m)

7.1

Gradeability

22.5%

Gear Box

ET60S5

Tyres

10.00 x 20 – 16 PR

Fuel Tank (litres)

220

Max. Speed

89 Kmph

Tipper Body Volume

8.5 CuM

Overall Length (mm)

5870

Minimum Ground Clearance (mm) 252 Bore x Stroke (mm) 100x105 Clutch

Single Dry Plate ,

Suspension

Semi elliptical laminated leaf springs

Brake Full Air,Divided line, with Auto Slack Adjuster Parking Brake

SERVICE OF EICHER HCV 68

Service

time or km

PDI First

5000 km

Second

15000 km

Next

every 10000km alternate.

69

RESEACH METHODOLOGY Research methodology is a way to systematically solve the research problem. It may be understood as science of studying how research is done scientifically. According to chifford woody, “Research comprises defining and redefining problems formulating hypothesis or suggested solutions collecting, organizing and evaluating data, making dedication and reacting conclusions and at last carefully testing the collusions to determine whether they fit the formulating hypothesis.” The advance learner’s dictionary of current English lays down the earning of research as, “A careful investigation or inquiry especially through search for new fact in any branch of knowledge.”

70

METHODOLOGY For preparation of questionnaire the basic objective of the survey was concentrated previous surveys under taken prospect card secondary data through net and related books and magazines. For the survey, convenience sampling this method involves purposive of deliberate selection of particular units of the universe which representing universe.

SAMPLE SIZE For our research process we have chosen a sample size of 60 persons as to collect the Information about the need of Tata light commercial vehicles. According to their needs we Delivered information about different segment of tata product.

DATA COLLECTION

71

The task of data collection begins after a research problem has been defined and research design/plan is chalked out. While deciding about the method of data collection to be used for study the researcher should keep in mind two type of data viz. a) Primary Data b) Secondary Data

METHODS OF DATA COLLECTION The researcher should keep in mind two types of data viz. primary and secondary data. The primary data are those which are collected a fresh and for the first time and thus happen to be original in character. The secondary data on the other hand are those which already has been collected by someone else and which have already been passed through statistical process. 1) Collection of Primary DataThere are several method of collection Primary Data Particularly

in

surveys

and

descriptive

important ones are: i.

Observation Method

ii.

Interview Method

iii.

Through Questionnaires

iv.

Other Method which include

72

researches

a) Using Mechanical Techniques b) Through Projective Techniques c) Depth Interview d) Content analysis

Questionnaire- The main medium of collecting the data was questionnaire.

InterviewTATA vehicle users & employees of TATA MOTORS were interviewed for the analysis purpose. Their responses along with the reasons are written down in the analysis.

Collection of secondary dataSecondary data means data that are already available i.e. they refer to data which are already collected analyzed by someone else. Secondary data may be either published data or unpublished data. Usually published data are available in:-

73

1. various publication of automobile company 2. technical and trade journals 3. books, magazines and news papers 4. public record and statistics

Website of the organization:some of the literature is being collected by the website of TATA

MOTORS.

Mainly

the

history

of

the

company,

introduction etc is taken.

LiteratureLiterature like material was not available but some formal data was available which was very helpful in the analysis.

HYPOTHESIS

Hypothesis is a tentative assumption made is order to draw out & test its logical or empirical consequences. It provides the focal point for research. Hypothesis should be very specific & limited. The rote of hypothesis is to guide the

74

researcher by delimiting the area of research & to keep him on the right track. Hypothesis for this research is as follows……… 

To

portray

accurately

the

characteristics

of

a

particular individual situation or a group. 

Provide an overview of the present situation of TATA Vehicle in the Segmented Market.



Present a systematic analysis of customer’s need & want for TATA MOTORS.



To find out Customer satisfaction regarding TATA Vehicle.



Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.

HYPOTHESIS TESTING

POPULATION SIZE :- Heavy Vehicle Customer SAMPLE SIZE:- 60

75

CONTACT METHOD – DIRECT (Researcher’s directly contact with respondents) INQUIRY MODE – Structured (Everything that forms the research process is predetermined)

RASEARCH PROCESS Research process consists of series r steps necessary to effectively carry out research. And this has a sequence of certain steps. Define Research Process Review or Literature Formulate Hypothesis Research Design Collect Data Analyze Data Interpreted Report

OBJECTIVE OF RESEARCH



To gain familiarity with a phenomenon or to achieve a new insights into it.

76



To

portray

accurately

the

characteristics

of

a

particular individual situation or a group. 

Provide an overview of the present situation of TATA Vehicle in the Segmented market.



Present a systematic analysis of customer’s need & want for TATA MOTORS.



To find out Customer satisfaction regarding TATA Vehicle.



Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose. 

This study is about to make the communication easy between the TATA MOTORS & TATA Vehicle users.



The study is being made to know the level of satisfaction

of

TATA

Vehicle

users

&

also

the

employees who are in TATA Workshop. 

Data

have

been

collected

with

the

help

of

questionnaire and Interview with TATA Vehicle users and employees who are in TATA Motors.

77



Sample design for the study is simple random probability sampling. The period for this study is 48 days.

SAMPLE DESIGN

The way of selecting the sample that the researcher uses is known as sample design. It is done before the collection of data. There are various types of sample design but we have taken, Simple random sampling. This type of sampling is also known as chance sampling or probability sampling. Where each & every item in the population has an equal chance of inclusion in the sample. Since the target market of the product of our research is both educated or non-educated segment of society we have selected the person who have transport business.

78

MARKET SURVEY LIST

Company

Owner

Name

Name

Address

Cont.no

No. of

HCV

HCV

company name TATA AL

Mahalakshm

Sanjay singh

i grained Bundelkhan

Kanpur

2

2

T.P.NAGAR Mr. tiwari

Kanpur T.P.NAGAR

3

3

Singh stone

Udai raj

3

2

1

Survanshi

singh Gyan singh

Kanpur T.P.NAGAR Kanpur T.P.NAGAR

1

0

1

Kanpur T.P.NAGAR

2

2

da grained

grained Ma mansha

Ghappal

stone mill

singh

New jai

Kalyansingh

Kanpur T.P.NAGAR

5

5

Bhanu

Kandhilal

5

2

grained

yadav

Kanpur T.P.NAGAR

ambe stone mill

79

3

New

Kailash

Kanpur T.P.NAGAR

2

2

Chhote

Kanpur T.P.NAGAR

2

2

Manoj singh

Kanpur T.P.NAGAR

1

1

Sumesh

Kanpur T.P.NAGAR

1

Kanpur T.P.NAGAR

1

Kanpur T.P.NAGAR

2

peetambra crusher mill Kalka sone

bhaiya Garima stone mill Shri siriya

bharadwaj Ganesh

Sanjay

shahu stone Yashoda grained

1

1

2

New samata

Banshidhar

Kanpur T.P.NAGAR

10

10

Samata

Chhote raja

Kanpur T.P.NAGAR

11

011

Vineet shahu

Kanpur T.P.NAGAR

12

12

Rajeev singh

Kanpur T.P.NAGAR

3

3

C.B grained

Rajeev singh

Kanpur T.P.NAGAR

8

8

Kabrai

Yogendra

Kanpur T.P.NAGAR

2

grimed Vishan crusher Shobha pvt.ltd

grained

80

2

Kumar

Kanpur T.P.NAGAR

5

5

Amit joshi

Kanpur T.P.NAGAR

2

2

G.M tripathi

Kanpur T.P.NAGAR

2

2

A.C

Moti

3

3

kanchchal

kanchchhal

Kanpur T.P.NAGAR

Kanpur T.P.NAGAR

1

1

grained Mallikarjun gioresources Bajrajgbali grained

grained Neha

Moti

grained

kanchchal

Sharda ma

Omprakash

Kanpur T.P.NAGAR

32

30

India

Shrikandhi

1

1

grained

yadav

Kanpur T.P.NAGAR

Trimurti

Bhagvat

4

4

grained

prashad

Kanpur T.P.NAGAR

Kamal

Sanjeev

4

4

gramodhyog

kumar

Kanpur T.P.NAGAR

sansthan Shahu stone

Sanjay shahu

Kanpur T.P.NAGAR

5

5

Sanjay shahu

Kanpur T.P.NAGAR

7

7

Varshi stone

Mo.

8

8

mill

Vasheem

Kanpur T.P.NAGAR

grained

mill Ganesh stone mill

81

2

New samrat

Shahjad bhai

Kanpur T.P.NAGAR

1

Govind

Kanpur T.P.NAGAR

5

Kanpur T.P.NAGAR

6

6

Kanpur T.P.NAGAR

5

5

Kanpur T.P.NAGAR

22

20

Kanpur T.P.NAGAR

3

Kanpur T.P.NAGAR

2

Rai associate Rajnath ray

Kanpur T.P.NAGAR

6

Adarsh

Raun agraval

Kanpur T.P.NAGAR

1

1

gopal pandey

Kanpur T.P.NAGAR

2

2

Kanpur T.P.NAGAR

2

2

Kanpur T.P.NAGAR

4

2

stone crusher Shrisamrat

sharan Vidhya

Ajay dubey

grained

Prasad grained Bharat grained Gangaji stone mill Ma shakti stone mill

grained Pandey grained Mahalaksmi Shankar

Pranav

stone mill

tripathi

82

1

5

2

3

2

6

2

Akash

Devendra

Kanpur T.P.NAGAR

5

5

grained

tiwari

PitaPGDMr

Devendra

Kanpur T.P.NAGAR

5

5

grained

tiwari

Sundram

Keshav

Kanpur T.P.NAGAR

4

1

stone mill

babau

Om harihar

Devendra

Kanpur T.P.NAGAR

5

5

grained`

dubey

Kanpur T.P.NAGAR

5

5

Kishor kumar Kanpur T.P.NAGAR

3

3

Ajeet singh

Kanpur T.P.NAGAR

3

Smata

Maoj singh

5

5

grained Jai shakti

Kanpur T.P.NAGAR

Kalyan singh

Kanpur T.P.NAGAR

4

4

Jai lakmi

Kalyan

1

1

stone mill

singh

Kanpur T.P.NAGAR

Jai jagat

Brijraj singh

Kanpur T.P.NAGAR

5

5

Amit singh

Kanpur 9839752 T.P.NAGAR 479

1

c.v granied Krishna grained Archana grainied

mill

bandhu krusher Sonu grained

83

5

3

1

Ravi grained

Vineet shahu

Kanpur 9935167 T.P.NAGAR 063

5

5

Ma sharda

Om prakash

Kanpur T.P.NAGAR

4

4

Kv industry

Syam singh

Kanpur T.P.NAGAR

2

2

Jai ma kalka

Dinesh

4

4

grained

Chandra

Kanpur T.P.NAGAR

pachparha

agrawal

Kanpur T.P.NAGAR

2

2

Kanpur T.P.NAGAR

2

2

5

sone mill

Govindashara Kanpur T.P.NAGAR n gupta

Shri sai

Keshav babu

Kanpur T.P.NAGAR

2

2

Kanpur T.P.NAGAR

2

2

Alok kumar

Kanpur T.P.NAGAR

5

Guddu bhai

Kanpur T.P.NAGAR

5

associate

raod kabrai Gopal

Gopal singh

grained mochipura Jai kalshaha stone mill Radhesyam

stone crusher Shivaji grained Agrawal stone mill Guddu stone mill banda

84

5

5

5

Adil stone

adil

2

2

mill Om jagdish

Kanpur T.P.NAGAR

Abhishek

Kanpur T.P.NAGAR

2

2

crusher mill

85

SWOT ANALYSIS STRENGTH Tata motors has got good professional marketing team and well coordinated structure with modern business concepts. Tata motors has established quality in vehicle sector and had got consistent and good customer support. Most of the customer are well aware of the company’s name and show loyalty for the name of “TATA”.

WEAKNESS Tata motors do not have service stations in rural areas or internal areas and also providing good service due to lack of service stations. The village’s people or farmer has need of product like tractor which is not launch by tata.

OPPORTUNITY Tata motors the largest vehicle manufacture in India. So every person knows about the TATA and attract towards the TATA brabd name.

86

Tata motors providing services according heir customers.

THREAT Because of over crowded market “TATA Motors” had to competitor not only with Ashok Leyland but also with other vehicle manufacture company.

SURVEY FINDING RECOMMENDATION Question- what is the market share of deferent companies? Answer- TATA =66% Ashok leylend=34% Eicher =0 Tata have a large number of HCV in the comparison to other automobiles companies in India. TATA have a big range of of have but according to the research tata is not in good position in the area like kabari. that’s why Bajaj have 64% customer .

Question- Requirement of Tata HCV?

87

Answer- Requirement of commercial vehicle can be understand by following HOT- Hot Customer Is One Who Is Willing To Buy. WARM -A Customer Who May Buy In Near Future. COLD- He Has No Requirement.

ANALYSIS By surveying to the different crusher mill I want to suggest following points•

There are more rules and regulation used by TATA motors in comparison to other company. So customer does not feel comfortable and finance the HCV from the other company.



Though Tata product specially dumpher are less fuel consumption but it is not successful in place like kabrai.

88

ANNEXURE QUESTIONNNAIR 1. Name--------------------------------------------------------------------2. Company name-------------------------------------------------------3. Phone number--------------------------------------------------------4. Address-----------------------------------------------------------------5. How many HVC do you have A- 1

B- 1-5

C- more than five

D- none 6. which company you prefer for HCV A - Tata

B-Ashok Leylend

7. What is the average of vehicle. 8. From where do you take the services 9. Are you satisfied with the service of TATA? A-yes

B -NO

10. Are you satisfied with the service of AL? A- Yes

B- No

89

C-Eicher

BIBLIOGRAPHY Our mentors provided a lot guidance but a part from this we took help from these sources. Books Marketing management (Twelth Edition) by Kevin killer Marketing management By:- PHILIP KOTLER Research methodology By:- KOTHARI C.R Marketing management, the McGraw. Hill company by Rajan Saxena (Third edition) MAGAZINE NURTURING IDEAS- DRIVING GROWH BUSINESS WORLD INDIA TODAY NEWS PAPER FINANCIAL EXPRESS BUSINESS STANDARD TIMES OF INDIA

90

WEBLIOGRAPHY www.tata.com www.tatamotors.com www.ashokleyland.com www.eicher.com www.pearsoned.com http://www.genmills.com/corporate/company/india.aspx http://www.utube.com www.wikipedia.com http://legd.institut.com http://www.rotman.utoronto.com

Thank you

91

View more...

Comments

Copyright ©2017 KUPDF Inc.
SUPPORT KUPDF