Project Tata Motors of Tata Ace

CERTIFICATE This is to certify that the Summer Training Report entitled “A STUDY ON CORPORATE SALES AND MARKET ANALYSIS OF LIGHT COMMERCIAL VEHICLE” (with special reference to Tata Ace)

submitted by A………… Singh in partial fulfillment of the

requirement for the award of degree MBA to K I T , Uttar Pradesh Technical University is a record of the candidate’s own work carried out by her under my supervision. The matter embodied in this dissertation is original and has not been submitted for the award of any other degree.

Mr………………. Head of Department

Mrs. …………. Assistant Professor Date:

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ACKNOWLEDGEMENT Perseverance, Inspiration and Motivation have always played a key role in the success of any venture. Working on this project was a challenge. It is often difficult to understand wide spectrum of knowledge without proper guidance and advice.

I wish to express my gratitude to Mrs. …………………. Assistant Professor, Institute who assigned me this project. He has been constant source of guidance and encouragement in exploring the nuances of the project. He took special interest in the study and gave me his guidance and pertinent suggestions.

Last, but not the least I would like to thank for intellectual simulation, moral support and constant source of inspiration throughout the project and I gratefully acknowledge the continuous assistance and inspiration given to me by him.

It has been a privilege and pleasure working under the guidance and experience which will be cherished for a long time to come. This acknowledgement is incomplete without rendering impartial gratitude to all those who has helped me directly or indirectly in making this project a success.

A………. SINGH M.B.A. 3rd Sem.

[2 ]

DECLARATION I, A……….. SINGH, student of MBA at …………………., …………. hereby declares that the project report entitled “A STUDY ON CORPORATE SALES AND MARKET ANALYSIS OF LIGHT COMMERCIAL VEHICLE” (with special reference to Tata Ace) is an original document and has been done with consultation with the project guide. Feasible suggestions duly incorporated have been incorporated in consultation with the project guide.

A…………. SINGH M.B.A. 3rd Sem.

[3 ]

PREFACE This project report is the result of my 8 weeks of on job training in TATA MOTERS. Summer internship is an integrated part of the MBA course in which the student has to perform and it aims at providing a firsthand experience of the industry to the students. This practical experience helps the students to view the real business world closely. Which in turn widely influences their conceptions and perceptions about the corporate world. In order to make students competent all the students are required to take a real time project work under summer training in the MBA Curriculum. Project work also helps to understand but practicality goes on in the corporate world and correlate the theoretical concepts better which remains undiscovered in the classrooms. I was really fortunate for getting an opportunity to complete my summer internship in a reputed, well established company TATA MOTORS. I had make my discussions with my training guide and he assigned me the project “Data Base Collection on Light Commercial Vehicle”. (TATA MAGIC , TATA 709, TATA 809, TATA 909, TATA 1109,TATA 809EX2 BOTH LPT& SFC SEGMENT) which is a important work of TATA MOTORS regarding selling and it requires a lot of extensive study & market research to gather the information. It provides us a great deal of exposure and I really found the practical work totally different from theoretical.

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CONTENTS TITLE PAGE

PAGES NO.

BACKGROUND OF STUDY………………………………………2 OBJECTIVE OF STUDY…………………………………..............

5

SCOPE OF STUDY………………………………………………...

6

INTRODUCTION OF TATA ACE………………………….……..

7

INTRODUCTION OF TATA GROUP…………………................

21

BRIEF HISTORY........……… ………………………………..…..

28

COMPANY PROFILE…………………………………………….. 33 MARKET RESEARCH………………………………………….….

66

RESEARCH METHODOLOGY......................................................

71

STUDY OF RESEARCH PROBLEM.............................................

73

DATA COLLECTION…………………………………………….

75

SWOT ANALYSIS…………………………………………..…….

77

DATA ANALYSIS………………………………………………..

80

FINDING & RECOMMENDATIONS…………………………...

90

CONCLUSION…………………………………………….………

92

QUESTIONAIRE…………………………………………………..

93

BIBLIOGRAPHY……………..……………………………………….

95

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INDUSTRIAL BACKGROUND OF THE STUDY BACKGROUND: India is the largest country in South Asia but only the 7th largest in the world, with a surface area of 3.2 million sq km.

The

former British colony, however, the

2nd

highest population on earth, with some

1.19

billion people, a figure only beaten

only

by China's population of 1.34 billion.

The

country has an extensive coastline,

with

the western coast facing onto the Arabian Sea, the southern facing onto

the

Indian Ocean, an the eastern facing the Bay of Bengal. India has landborders with Pakistan (2,912km) to the north west, China (3,380km), Nepal (1,690km) and Bhutan (605km) to the north, Bangladesh (4,053km) and Burma (1,463km) to the east. Indian automotive industry has been going through a healthy phase over the last few years. At present, the domestic market share is dominated by two wheelers, followed by passenger vehicles, commercial vehicles and three wheelers. A number of Indian automobile firms have now mastered the art of manufacturing sophisticated light commercial vehicles and heavy commercial vehicles along with cars of varied segments.

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Automobile companies, like: Tata Motors, Mahindra & Mahindra, Ashok Leyland, Swaraj Mazda and Eicher are manufacturing high performance delivering LCVs. The LCVs produced by these companies are not only sold in India but are also exported to various foreign markets as well. Light commercial vehicle statistics indicate that the production of these vehicles will continue their phase of decent growth in the coming years as well. A graphical representation of the trend of LCV production will help you to get a better insight about the present situation of these vehicles in the country. In the last few years huge amount of investments have been made in the automotive industry. With more global players getting interested in the Indian automotive industry, these investments are supposed to increase even more in the near future. Most of the leading LCV manufacturers in the country are emphasizing on better research and developmental activities and efforts are being given to provide efficient after sales service to the customers. Light commercial vehicle statistics suggest that the domestic sale of these vehicles will increase at a commendable rate. A graphical representation of the domestic sale of light commercial vehicles in India from 2001 to 2007 is given as follows: In the recent decades there has been a significant rise in the number of LCVs exported to various nations of the world. The Indian LCV manufacturers are now utilizing advanced engineering skills to develop world class vehicles that can give tough competition to the LCVs produced by the auto giants, like: General Motors, Ford, Toyota etc. As per the light commercial vehicle statistics, the export of these vehicles will grow in the following years. Export trend of light commercial vehicles from 2001 to 2007:

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To know more about LCVs and matters related to automobile, browse through the pages of, automobileindia.com.

[9 ]

OBJECTIVE •

To gain familiarity with a phenomenon or to achieve a new insights into it.

•

To portray accurately the characteristics of a particular individual, situation or a group.

•

Provide an overview of the present situation of TATA Vehicle in the Segmented market.

•

Present a systematic analysis of customer’s need & want for TATA MOTORS.

•

To find out Customer satisfaction regarding TATA Vehicle.

•

Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.

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SCOPE OF THE STUDY This project delivered the analysis about the sales promotion Market Research on Commercial Vehicle users especially in transports. By the help of this project we can find out what’s the actual position of commercial Vehicles is in the market. By the survey with the help of Questionnaire and interview we can find out where TATA’s Vehicle stand in the

market in

MAHINDRA & MAHINDRA and level

of the customer,

comparison to

SWARAJ MAZDA, EICHER,

ASHOK LEYLAND. What is the

where the problem is, where

satisfaction

we are lacking behind with

other companies, how we can solve the problems and what should be the solutions. It is very advantageous for the management to know

the level of satisfaction their

customer and employees of the organisation. It becomes more easy for the management, to handle the customer according to his or her need. This fulfillment of need will work as a motivating factor for the user of Commercial Vehicle and coming buyer which is likely to called C0 in working style of the company. By fulfilling the requirement, it will work more efficiently. In addition to this, the study also shows the need of the department. This study can be taken as a

basis for further studies on

needs of the similar sample, by which the management can understand the shift of needs with the time factor.

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INTRODUCTION OF TOPIC “DATA BASE COLLECTION ON LIGHT COMMERCIAL VEHICLE” WITH SPECIAL REFERENCE TO TATA ACE Tata Motors recently announced the launch of their transportation mode in the name of Tata Magic. Tata motors takes yet another major initiative through their new product in changing the way of traveling in India. The new Tata Magic has been developed on the successful platform of the stupendous Ace and is targeted at both the rural and urban areas in giving its customers a safe, comfortable four wheeler transportation mode. The new Tata Magic from Tata Motors was launched in a nationwide basis which started with Gujarat and Maharashtra and the company expects to extend the availability of the Magic to other remaining parts of the country in due course of time. Besides, Tata Motors looks to create new segments with its Magic variant and they aim to cover the entire spectrum of the needs of the customers in mass transportation in a complimentary manner. The Magic is aimed to cover needs of transportation from the rural interiors to top cities and high end luxury mass transportation category as well. Tata Motors has designed the new variant of Magic quite ergonomically with an all-steel cabin. In fact, the Magic boasts of having a much flexible seating capacity that can accommodate a minimum of 4 passengers and a maximum of 7 passengers. The Tata Magic also pleases its customers with its very spacious and pleasant interiors. The interior includes some great comfortable seats with an ample legroom to ensure the customer an enjoyable ride with his family.

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The New Tata Magic from Tata Motors gets powered by a 700cc 16 HP water cooled engine that runs on diesel. In fact, the engineers of Tata Motors have uniquely designed the Magic to provide low maintenance costs but gives high fuel efficiency. The Magic also has 12 inch tires that helps in providing a high ground clearance compared to the vehicles of its class. Besides the twelve inch tires, the new Magic has a rigid front axle that gives it the ability to weather any sort of tough conditions of the Indian roads. Tata Motors have taken some serious steps in making the Magic driver friendly. The company has provided a turning radius of 4.3 meters which is quite agile enough for the Magic to navigate through dense traffics and narrow by lanes. There are some other utility features that have been added to the new Magic which includes utility tray, a digital clock on the dashboard, an instrument cluster that is clearly visible and a radio fitment provision for the benefits of the driver. Indian customers can get the all new Magic from Tata Motors from their exclusive showrooms, which is spread all across the country. The new Magic has been reported to meet all the emission norms including the BS-III. Furthermore, Tata Motors has taken special care of the Magic to develop it for use in any sort of market, be it rural, semi-urban or urban. The price range of the Magic is around Rs.2.6 lakhs and is backed by a 12 month/36000km warranty. Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV) and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It faces higher competition in the LCV segment, where its Tata ACE has been a huge success. Internationalization forms a key component of Tata Motor's strategy and it has

[13 ]

successfully entered countries having a demand similar to India like South Africa, Thailand and Argentina, mainly through acquisitions and joint ventures. It needs to improve its product reliability, service network and channel reach in order to maintain and replicate this success in other markets. Some of the recommendations for Tata Motors are exploring mass customization options in the Small Commercial Vehicle (SCV) segment, improving brand reputation and technology appropriation to bring out a world class ultra-HCV segment. Tata Motors is currently India's largest automobile company with revenues of $7.2 billion in 2006-07. It is by far the leader in commercial vehicles and the second largest player in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. Employing around 23000 people and headquartered in Mumbai, Tata Motors became the first company from India's engineering sector to be listed in the NYSE in September 20041. While currently about 18% of its revenues come from international business, the company's objective is to expand its international business, both through organic and inorganic growth routes.

[14 ]

TATA ACE

ABOUT “TATA ACE T- 275 IDI NA BS-II (and BS-III)” The Tata Ace is a mini-truck (similar to Japanese Kei truck) launched in May 2005 byTata Motors in India. It is in competition with the prevalent three-wheeled goods carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors. Tata Motors is India's only fully range manufacturer of automobiles with a portfolio covering trucks, buses, utility vehicles and passenger cars. In its drive to continually innovate and improve upon transportation solutions. Tata Motors began work towards a small 4-wheeled mini truck. The project aimed at offering superior safety, versatile performance in varied conditions,

ease-of-maintenance,

style,

comfort and cost-effectiveness, in a way not experienced by the small cargo vehicles owner. In May 2005, Tata Ace, India's first four-wheel mini truck was launched, and it changed the face of sub 1-tonne goods-carriage in India forever.

[15 ]

The success of the Tata Ace shook up the market and within the first year of it production, Tata Motors sold 30, 000 Aces, and demand more than doubled to 70, 000 in next year. With time, the numbers of Ace vehicles on the road grew from strength to strength and by 2010, there were over 500, 000 Ace vehicles on the road. Today Ace has emerged as the single-largest commercial vehicle brand in the country. By delivering a superior and safer driving experience, and the chance to garner more earnings, the Ace has not only met the expectations of the thousands of owner-operators across the country, it in fact, exceeded them to create a new paradigm in cargo movement. But the story of Ace doesn't end there, Tata Motors continued to hone and extend the Ace product line and India's first mini truck evolved with India's ever-changing commercial landscape. Today, products from the Ace family such as the Ace CNG, Ace EX and the powerful, ultra-stylish 1-tonne mini truck - Super Ace have met with great enthusiasm. With the launch of Tata Magic in June 2007, the passenger variant of the Ace, the platform's success crossed over into passenger transport as well. Today, 'Chhota Haathi' as the Ace is affectionately known, is a byword for reliability and business success among countless small-scale transporters and entrepreneurs in India, but Tata Motors continues its efforts to take the Ace story even further. Watch this space.

BIG ON PERFORMANCE Twin cylinder water cooled engine meets

BSIII

as well as BS IV emission norms Long

lead

capability, can travel over 500 km in a

day

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Best in class gradability ensures easy climbing of roads with steep gradients Proven track record

BIG ON SAFETY Designed and manufactured using high strength steel, meets norms for frontal crash, roof crush, and rear wall strength Largest wheel base in its class ensures best in class stability High braking performance through front disc brakes and rear drum brakes Bright halogen bulbs provide excellent lighting for night driving BIG ON VERSATILITY Spring leaf suspension both in front & rear Highest ground clearance Most suitable for city as well as rural roads Small turning circle diameter of 8.6m enables easy navigation both in narrow village streets and dense traffic Most suitable for city as rural roads Small turning circle diameter of 8.6m enables easy navigation both in narrow village streets and dense traffic BIG STYLE AND COMFORT Higher door opening range and low floor height for easy boarding Sun visor for protection from direct glare Car like combi-switch with rotary switches for lamp and wiper control Control pedals, gear shift and parking brake ergonomically positioned for maximum comfort and easy access Styled dashboard with tray, digital clock, radio fitment provision, utility tray and clearly visible instrument cluster Lockable glove-box for keeping valuable documents BIG ON SAVINGS

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•

Best in class fuel efficiency

•

Longer engine life

•

Easy availability of spares & service

•

Ease of maintenance

•

Lockable glove-box for keeping valuable documents

ELECTRONIC START & STOP ARRANGEMENT •

Auto ignition off at engine idling after 6 seconds

•

Restart after pressing clutch pedal

•

Saves fuel at traffic jams & Red lights

5 SPEED GEARBOX WITH OVERDRIVE •

Facilitates extra trips, extra revenue, extra profits

BIGGER TYRES •

13 inch tyres better drivability in rough roads

•

High ground clearance of 175 mm

ENVIRONMENT FRIENDLY FUEL

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CNG reduces sulphur, benzene, lead and other toxic emissions thereby improving combustion. It also does not interfere with the life of any engine component and the engine stays clean internally. RELIABLE & DURABLE PERFORMANCE From the roughest road to the toughest job, TATA ACE has been built to give years of dependable service even in extreme road and weather conditions. LOW OPERATING COSTS India's first MPFI CNG mini-truck, equipped with deceleration cut-off for better fuel economy. The vehicle comes with an User-friendly CNG-Level indicator and distributor-less, non-wasted spark-ignition with misfire detection.

History December 2000 Girish Wagh was given a brief by Ravi Kant to create a new very light truck line that would add to Tata's current truck range. It was to be economical and to take on the three wheeled cargo auto rickshaws in the Indian market. Based on this brief Wagh approached users of three wheel cargo rickshaws and got their feedback on Tata's future four wheel cargo vehicle. The feedback indicated the need for a economical vehicle that could take light loads over short distances. Additionally the feedback also revealed that future owners would prefer owning a four wheeler cargo vehicle for the perceived prestige it would offer over a three wheeled vehicle.

Launch and Reaction Tata Motors launched the Ace truck in May 2005 for just above Rs 2 lakhs, Rs 200,000. The new vehicle was a big hit, selling 100,000 in just 20 months. As of May 2010 Tata Motors has sold over 500,000 Aces in just 5 Years. The Ace has created another historical event in the commercial vehicle industry. Currently this truck is only offered

[19 ]

in a single colour, (Irish cream), to save time in the paint shop. Tata is building a new factory that will be able to turn out 250,000 a year.

TATA OK Tata OK is the certified pre-owned commercial vehicles program of Tata Motors Limited and provides ultimate convenience to customers trying to buy a pre-owned commercial vehicle or sell their existing truck. Tata OK started the project in south India with 4 key dealers and it has now been rolled out across the 4 southern states and Maharashtra. At present Tata OK covers only Tata Ace.

NEW SEGMENT Tata Ace has created a new mini segment in India. Priced between 2.25 to 3.35 lakhs INR, the company aims to convert three wheeler users to 4 wheelers. One of the idea that has made the launch of this vehicle might be that the government policy in India not to allow HMVs (that are categorized by vehicles weighing above 3 tonnes) to enter cities after 7 p.m. to reduce traffic jams and pollution. TATA has found the gap in the market and released Ace. The 700 cc engine delivers a power of 16 hp (12 kW) at 3200 rpm and a torque of 3.8 m·kgf (37 N·m) at 2000 rpm gives a tough competition to Piaggio's mini truck (3-wheeler). It has a permissible loading capacity of 750 kg (1650 lb). It also has a modern cabin compared to its three wheeler rivals. It is best suited for use by villagers in carrying goods over short distances. The project was headed and executed by Girish Wagh.

MANUFACTURING LOCATIONS The mini truck is now produced at the facility in Pantnagar, Uttarkhand although it was initially manufactured at Pune. The Tata Ace succeeded in creating an entirely new

[20 ]

segment that competitors are known to be working on different models to compete against the Tata Ace.A new higher variant Ace II has also hit the roads.

TATA MAGIC In June 2007 Tata Motors launched the passenger variant of the Ace, named Magic. The Magic is the passenger version of the Ace mini-truck, the new Magic features an all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with adequate legroom. Powered by a 16 bhp (12 kW), 700 cc water-cooled diesel engine, the Magic offers high fuel efficiency and very low maintenance. The 12-inch tyres provide higher ground clearance, and the rigid front axle is designed to handle tough roads. The Magic's turning radius of 4.3 metres (14.1 ft) is nimble enough to navigate the bylanes and traffic of India's crowded cities. The Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a provision for fitting a radio. The Magic meets BS-III emission norms and has been developed for use in any market — be it urban, semi-urban or rural. It is backed by a 36,000 km/12-month warranty. The Magic range starts at Rs 2.60 lakh (ex-showroom, Pune). Tata Motors' two new vehicles, Magic and Winger, are expected to cater to the two ends of the taxi segment. The Winger, which is a sturdier and more refined product, will attempt to wrestle market share in the staff (ITES/ BPO employees) transportation segments, Hotel & Inter-urban Tourist segments, airport drop and pickup. Both the Magic and the Winger are being launched nation-wide, starting with Maharashtra and Gujarat, after which availability will be extended to other parts of the country in a phased manner. The Tata Ace is a mini truck launched by Tata Motors, can be used in cities as well as in rural areas. Its 12" tyres give higher ground clearance and higher loading capacity on roads.

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Tata Ace Facts: » On Road Price Starts : Rs. 8,83,000 » Top

Speed

:

125

kmph

» Mileage in City : 18.00 kmpl. View Technical Specification Its strength is from rigid front axle is designed on weather Indian conditions and rear leaf spring suspensions coupled with the shock absorbers provide a smooth ride and great driving comfort. Its has a small turning circle of 8.6m. The engine allows the ace to travel over 500 kms in a day. This mini truck helps in carrying the goods for a small distance created a new mini segment and has 700cc engine delivers a power of 16 HP @ 3200 rpm and a torque of 3.8 mkg @ 2000 rpm with twin - cylinder IDI engine. It gives high fuel efficiency and low-maintenance operation and has 4 - forward synchromesh plus 1 reverse gear box with high braking performance in front disc brakes and rear drum brakes. This model has car-like interiors and numerous accessories allow you to ride in style: •

Engine start and stop with key.

•

Styled dashboard with tray, digital clock, radio fitment provision, utility tray

and clearly visible instrument cluster. •

Lockable glove-box for keeping valuable documents.

•

Easily accessible hazard warning switch for emergency.

•

Horn pad on steering wheel.

•

Twin wiper for safe driving in rain.

•

A spare wheel attached to the lockable swing frame at the rear.

Tata Ace - Bangalore.

[22 ]

Buy/Sell

Used

Tata

Ace

&

Get

Best

Tata-Ace-Bangalore

[23 ]

Deals.

Quick,

Easy

&

Free!

SPECIFICATIONS Model Type

TATA 275 IDI NA BS-II (and BS-III) 4-stroke, naturally aspirated, indirect injection diesel

Max. Output Max. Torque Displacement Special Items CLUTCH GEAR BOX Type

engine 16 hp @ 3200 rpm 3.8 mkg @ 2000 rpm 700 cc catalytic converter (only in BS III) Single plate dry friction diaphragm type GBS 65-4/5.27 Synchromesh (4 forward gears), Sliding mesh

STEERING Brakes Type Front Rear Parking Brake

(reverse gear) Mechanical, variable ratio (20.5 to 24.5), 380 mm dia Dual circuit hydraulically activated Disc brakes Drum brakes (200 mm dia x 30 mm) Cable operated mechanical linkages acting on rear

Type Shock absorber

wheels Parabolic leaf spring suspension at both front and rear Hydraulic double-acting telescopic type both at front

Tyres Max. Speed Max. Gradeability Grade restartability Type Loading height Load Body (external)

and rear 145R12 LT 8PR RADIAL 64 kmph 16% 15% Pickup type. Hinged rear tail gate 675 mm Length : 2200

mm

Width

mm

DIMENSIONS Overall Length (A) Width Wheel base (D)

:

Height : 300 mm All in mm 3800 1500 2100

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1500

Overall height Track Front (E) Track Rear (F) Min Turning Circle Dia Max. GVW Kerb weight Seating capacity

1820 1300 1320 8.6 m 1550 kg 805 kg Driver + 1

[25 ]

INTRODUCTION OF TATA GROUP The story of the Tata Group of business unfolds with the birth of its founder Jamshedji Tata in the small town of Navasari in Gujarat in 1839. He breathed his last in 1904 in Germany. His parents were Nuseerwanji and Jeevanbai Tata. Nusserwanji was the first businessman in a family of Parsi Zorastrian priests. Destiny called him to Bombay where he started trading. Jamshedji joined him at the tender age of fourteen. He took admission in Elphinstone College and while still a student he married Hirabai Daboo. Jamshedji graduated in 1858 and joined his father trading firm. Those were turbulent times. The British had just managed to ruthlessly crush the 1857 Revolt. Since the age of twenty-nine Jamshedji continued to work in his father’s firm. In 1868 he started a trading company on his own with a capital of Rs.21, 000/- His first step was to acquire a bankrupt oil mill and convert it into a cotton mill which he renamed Alexander Mill. Two years later he sold it with a good margin of profit. With this he set up a cotton mill in Nagpur in 1874. Queen Victoria had just been declared the Empress and in keeping with the times Jamshedji named it Empress Mill.Jamshedji was a unique personality. It was not just his own personal success but also of those who worked for him and his group. Jamshedji was in close contact with revolutionary thinkers andnationalists like Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He came to the conclusion that economic self-sufficiency should go hand in hand with political independence. The former should be the base of the latter. Jamshedji had three key ideas in mind. He wanted to set up an iron and steel company, world class learning institution and a hydroelectric plant. Unfortunately during his lifetime none bore fruit but he had planted the seed,which later took roots and spread its branches under the care of his successors. The only achievement that he lived to see was The Taj Mahal Hotel. It was completed in December 1903 for a princely amount of Rs.4, 21, 00,000/-

[26 ]

In this too he was inspired by nationalist thinking. In those days the locals, that is Indians, were not allowed into the best European Hotels. Taj Mahal Hotel was a befitting reply to

this discrimination.Tata Group is a private conglomerate with

headquarters at Mumbai. The present Chairman is Ratan Tata who took over from J.R.D. Tata in 1991. A member of the Tata family is always the Chairman of the group. Its operations covers many fields related to industry and allied activities concerned with know-how and its application engineering, information technology, communications, materials, automotive, chemicals energy, telecommunications, software, hotels, steel and consumer goods.The statistics and figures of Tata Group speak for themselves. Its revenue touches $967,229 million or $21.9 billion in 2005/06. This is equal to 2.8% of India’s GDP.there are about 246.000 employees in the Tata group as per records of 2004. Market capitalization figure is $57.6 billion. There are ninety-six companies operating in seven business sectors. Â Only twenty-eight of the ninetysix in Tata Group are publicly listed. Tata operates in more than forty countries across six continents. It exports products and services to one hundred and forty nations. The Charitable Trust of Tata holds 65.8% of the ownership of Tata group TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in Jamshedpur, which is often called Tatanagar. Production actually started in 1912. It produces steel at the lowest cost in the world. This is mainly because it is assisted by group member concern that deals with the supply of raw material like coal and iron. In 1910 was set up Tata Hydro-Electric Power Supply Company. In 1917 the Tata group made its debut in the field of consumer goods industry with the setting up of Tata Oil Mill dealing in soaps, detergents and cooking oil. 1932 saw the establishment of Tata airlines. Tata Chemicals made its appearance in 1939. Telco now known as Tata Motors started to manufacture locomotive and engineering products from 1945. January 2007 is a watershed in the

[27 ]

history of Tata Group. Tata steel made a successful bid for UK based Corus Group, which was one of the world’s leading steel and aluminum producers. After an unprecedented nine rounds of bidding Tata finally clinched the deal.

Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a value of $12.04 billion. It has turned out to be the biggest acquisition by any Indian company. Tata Power is one of the largest private sector companies in India and supplies power to Mumbai and parts of New Delhi. Then there are Tata Chemicals and Tata Pigments. In the service sector there are Tata companies dealing with hotels, general insurance and life insurance. Tata offers management, economic and financial consultancy services. Tata is one of the best names in the world of investments and shares. In the area of education Tata’s publishing house of Tata McGraw Hill is a renowned name. Many renowned public sector companies and research organizations like Indian Institute of Science, Tata Institute ofFundamental Research, Tata Institute of Social Sciences, Tata Energy Research Institute and Air India (Tata Airlines) owe their origins to the name of Tata. Other educational institutes are Tata Institute of Science now Indian Institute of Science, Bangalore, Tata Institute Of Fundamental Research “ deemed University, Tata Management Training center, Pune, Tata Institute Of Social Science “ deemed University and National Centre for the Performing Arts.The name of Tata is linked to consumer durables like tea, watches (Titan) Tata Trent (Westside) to Tata Sky and even gold and diamonds like Tanishq brand ofjewellery.In information systems and communications the Tata name comes with Computational & Research Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata Elxsi. There are software companies Tata Interactive Systems, Tata Infotech, Tata Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian

[28 ]

telecom giant from Bermuda based Canadian company named Teleglobe in 2005. The aim of Tata Group is to improve the quality of life in the society by virtue of integrity, understanding, excellence, unity and responsibility. The entire family known as the Tata Group shares these values. Tata’s contribution to India’s education, science and technology has been widely documented and respected. The blue colored log of Tata speaks for fluidity as well as fountain of knowledge. It can also be seen as a tree under which all are welcome to take refuge.

ABOUT KAILASH MOTORS

[29 ]

KAILASH MOTORS is one of the outlets of J N GROUP, situated at Kanpur, which has been working for more than 50 years. KAILASH MOTORS is the commercial vehicle outlet of TATA MOTORS. KAILASH VAHAN is one of the group of J N GROUP, makes CHASSIS for TELCO. In U.P., there are 16 commercial outlets. KAILASH MOTORS is the outlet where I have done my Summer Internship.this is such a good place which provides me a great deal of knowledge about inhence my working capacity.and give me a lot of exposure in marketing field.

ABOUT “JN GROUP”

In the year 1933, Late Mr. Jai Narayan Gupta sowed the seeds of the J N Group in Dehradun. Since then the group has been into diverse fields like Dealership,

[30 ]

Manufacturing, Finance, Transportation, Maintenance, Tyre retreading, Health care, Naturopathy & Education. After starting at Dehradun the group has now spread over the Central, Northern and Western parts of India covering Utter Pradesh, Madhya Pradesh, Rajasthan, and Maharashtra & New Delhi. The Group Chairman Dr. Ishwer Chandra Gupta is an M.Com. L.L.B.& the first Indian Ph.D. in Hire Purchase. Under his able guidance, Mr. Kailash Gupta has provided direction & dynamism to the group and created a lasting framework for enhancement of the Group’s strength.

HIERARCHY OF OFFICE BEARERS OF KAILASH MOTORS VIJAY RAJAPPAN (G.M.)

[31 ]

P.K. Mishra (A.G.M.)

Charanjeet Singh DSM (ACE)

Amit Mishra (T.L.)

Dharmendra Tiwari DSM (MAGIC)

Jagjreet Singh (T.L.)

Sudhir Jaiswal Ankit Sinha Parvendra Bhadoria Santosh Kumar Sanjeev Saxena Vinay Gupta Rajeet Devendra Sandeep Panday

[32 ]

Vikarm Singh (T.L.)

Saurabh Ritesh

Brief History, Vision and Mission BRIEF HISTORY 1868 •

Jamsetji Nusserwaji Tata starts a private trading firm laying the foundation of the Tata group.

1874 •

The Central India Spinning, Weaving and Manufacturing Company is set up,marking the Group’sentry into textiles .

1902 •

The Indian Hotels Company is incorporated to set up the taj Mahal Palace ad Tower India’s first luxury hotel which opened 1903.

1907 •

The Tata Iron and Steel Company is established to set up India’s first iron and steel plant in Jamshedpur, which started production in

1910 •

The first of the three Tata Electric Companies,the Tata Hydro-Electric Power Supply Company,is set up to generate electricity.

1911 •

The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.

1912 •

Tata Steel introduces eight-hour working days, well before such a system was implemented by law even in most western countries.

1917 •

The Tatas enter the consumer goods segment as the Tata Oil Mills Company is established to make soaps, detergents and cooking oils.

[33 ]

1932 •

Tata Airlines,a division of Tata Sons,is established, opening up the aviation sector in India.

1939 •

Tata Chemicals is established.

1945 •

Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products. The company began manufacturing commercial vehicles in 1954 in a JV with Daimler Benz.

1952 •

Pandit Jawaharlal Nehru,India’s fi rst Prime Minister,requests the Group to manufacture cosmetics inIndia; and Lakme is established.

1968 •

Tata Consultancy Services (TCS),India’s fi rst software services company,is established as a division of Tata Sons

1984 •

Titan Industries —a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) — is set up to manufacture watches.

1995 •

Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.

1996

[34 ]

•

Tata Teleservices Limited (TTSL) is established to spearhead the Group’s foray into the telecom sector.

1998 •

Tata Indica — India’s first indigenously designed, developed and manufactured car —is launched by Tata Motors, spearheading the Group’s entry into passenger cars.

2000 •

Tata Tea acquires the Tetley Group, UK,in the fi rst major acquisition of an international brand by an Indian group

2001 •

Tata-AIG — a joint venture between the Tata Group and American international Group Inc (AIG) —marks the Group’s re-entry into insurance. The Group’s insurance company, New India Assurance, was nationalised in 1956

2002 •

The Tata Group acquires a controlling stake in Videsh Sanchar Nigam Limited — India’s leading international Telecommunications service provider.

•

Tata Consultancy Services becomes the fi rst Indian software company to cross one billion dollars in revenues.

•

Titan launches Edge,the slimmest watch in the world

2004 •

Tata Motors acquires the heavy vehicles unit of Daewoo Motors,South Korea.

•

Tata Steel makes its first major overseas investment in NatSteel Asia, headquartered in Singapore.

•

Tata Consulting Services goes public in India's private sector's largest initial public offer.

2005

[35 ]

•

Indian Hotels adds New York's iconic hotel, The Pierre, to its portfolio as also its Ginger "Smart Basics"hotels in India.

•

VSNL acquires Tyco Global Network,making it one of the world's largest provider of submarine cable bandwidth.

2007 •

In a major step in its unfolding strategy of growth and globalisation, Tata Steel acquires Corus, the UK-based steel company, for $ 12.1 bn,the biggest overseas acquisition by an Indian company.Tata Steel is now the world’s 6th largest steel producer with capacity of 26 million tonnes per annum and operations in 24 countries.

2008 •

Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo in Delhi

Vision and Mission The Tata Group is one of India' largest business conglomerates established by Jamshedji Tata (Jamshedji) in the second half of the 19th century. Jamshedji's vision for the Group was in line with nationalist goals and ideals then, and envisaged to make India self-reliant. After Jamshedji, Jehangir Ratanji Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a significant role in continuing the vision of the group. Tata's assets climbed from INR 620 million in 1939 to INR 100 billion in 1990. Tata Motors had increased its sales to INR 1 million in the year 1991 and it had rolled out 3 million vehicles in the same year. In 1991, Ratan Naval Tata (Ratan Tata/Ratan) took over the Chairmanship from JRD Tata. Although he was initially criticized for his

[36 ]

poor performance, over the years, Ratan Tata disproved his critics. He restructured Tata Group's business operations and made the Group compete globally. Under Ratan Tata's chairmanship, Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. Starting from the late 1990s, Ratan revamped the operations of Tata Steel and made it one of the lowest-cost steel producers in the world. However, as the Tatas lacks an heir who can succeed Ratan, the group is at cross-roads to decide who will be the next chairman. After Ratan Tata's retirement who would succeed him and carry the vision of the Group is a dilemma.

MISSION Our Mission in Tata is to improve the quality of life in India through leadership in targeted sectors of national economic significance to which the Group can bring a unique set of capabilities.

COMPANY PROFILE

[37 ]

(Organization, Structure, product of the service, problem faced)

Group Holding Structure Business philosophy and policies Philosophy The current growth of our economy and the confidence with which we face the world provide a compelling context in which Corporates need to engage with the disadvantaged sections of our society. The central theme of the Tata Group purpose statement, "Our Purpose in Tata is to improve the quality of life in the communities we serve" is a powerful guiding statement. In the coming years, it will increasingly be necessary for Corporates to encourage and generate internal passion for volunteering and Community service. This will have a positive impact not only on our competitive advantage but also on the corporate reputation.

HUMAN RESOURCE POLICY Tata Steel recognises that its people are the primary source of its competitiveness. It is committed to equal employment opportunities for attracting the best available talent and

[38 ]

ensuring a cosmopolitan workforce. It will pursue management practices designed to enrich the quality of life of its employees, develop their potential and maximise their productivity. It will aim at ensuring transparency, fairness and equity in all its dealing with its employees.Tata Steel will strive continuously to foster a climate of openness, mutual trust and teamwork Tata is committed to create an exciting work pace based on selfdirected teams ,improvement and innovative work in environment. a) Create work conductive to superior performance , which enable employees to realize their full potential through continuous learning and training 20 b) Identify and develop potential leaders for future growth. c) High potential employee working in congenial work environment. Tata Steel recognises that its people are the primary source of its competitiveness. It is committed to equal employment opportunities for attracting the best available talent and ensuring a cosmopolitan workforce. It will pursue management practices designed to enrich the quality of life of its employees, develop their potential and maximise their productivity. It will aim at ensuring transparency, fairness and equity in all its dealing with its employees. Tata Steel will strive continuously to foster a climate of openness, mutual trust and teamwork.

FINANCE POLICIES A Tata company shall prepare and maintain its accounts fairly and accurately and in accordance with the accounting and financial reporting standards which represent the generally accepted guidelines, principles, standards, laws and regulations of the country in which the company conducts its business affairs. Internal accounting and audit procedures shall reflect, fairly and accurately, all of the company’s business transactions and disposition of assets, and shall have internal controls to provide assurance to the company’s board and shareholders that the transactions are accurate and legitimate. All required information shall be accessible to company auditors and

[39 ]

other authorised parties and government agencies. There shall be no willful omissions of any company transactions from the books and records, no advance-income recognition and no hidden bank account and funds. Any willful, material misrepresentation of and / or misinformation on the financial accounts and reports shall be regarded as a violation of the Code, apart from inviting appropriate civil or criminal action under the relevant laws. No employee shall make, authorise, abet or collude in an improper payment, unlawful commission or bribing.

BOARD OF DIRECTORS (As on 14th April, 2009)

[40 ]

Mr R N Tata (Chairman) Mr James Leng (Non - Executive Deputy Chairman) Mr Nusli N Wadia (Company Director) Mr S M Palia (Company Director) Mr Suresh Krishna (Financial Institutions' Nominee) Mr Ishaat Hussain (Board Member) Dr Jamshed J Irani (Board Member) Mr Subodh Bhargava (Board Member) Mr Jacques Schraven (Non - Executive Independent Director) Dr Anthony Hayward (Non - Executive Independent Director) Mr Philippe Varin (Non - Executive Non independent Director)

[41 ]

Mr B Muthuraman (Managing Director) Dr T Mukherjee (Non Executive Director) Mr Andrew Robb (Non Executive Independent Director) MANAGEMENT (As on 14th April, 2009) Mr B Muthuraman (Managing Director) Mr H M Nerurkar Chief Operating Officer Mr A D Baijal Vice President & Tata Steel

Tata Motors unveils new LCV Financial Express — November 19, 2006

[42 ]

PUNE: With the launch of the Tata SFC 407 EX Turbo LCV, Tata Motors

has

completed the overhauling and up gradation of its Commercial Vehicle in both M&HCVs and LCVs. The spotlight will now shift to buses for a spruce up. Speaking at the launch, Prakash Telang, Senior VP, manufacturing (commercial vehicles) said that after the losses in the fiscal 2000 and drop in margins, we have launched an initiative for cost reduction and quality improvement of the commercial vehicles. “Some of the models had reached the fatigue level and had been in the market for too long. The EX series is a response to the market demand for an improved performance, higher reliability, durability, better aesthetics and ergonomics,” Mr Telang said. All the goods carriers had been upgraded. The SFC 407 was the last of the products to be touched and now we will focus on buses, Mr Telang said “In the last few years buses were ignored. The focus was only on the chassis, but now we are looking at fully built vehicles,” Mr Telang added. The 407 is he largest selling LCV in the market (with 75 per cent market share). Since its launch in the 80s, over three lakh 407 models have been sold. This vehicle has been upgraded to give better fuel economy and higher payload, Mr Telang ai

The EX 407 payload has gone up from three tonnes to 3.4

tonnes. The cabin has been re-styled with fabric upholstery, seats with headrest, larger mirrors, new grill and body coloured bumpers.

Iconic 407 The iconic 407 was first introduced in 1986; it scaled up to being the largest selling LCV with 75% market share by 2006. In the same year, the

[43 ]

company introduced a

turbo- variant (Tata SFC 407 EX Turbo) that was

exected to increase the market

share to 82% over a period of years It has eatures such as increased fuel efficiency of one km over the previous model, thus, converting into

savings of around Rs 30,000

annually for the prospective customer. Since its launch in the 80s over three lakh 407 models have been sold by the company (2007 statistics). The LPT 709 model was first introduced in 1997. It did undergo changes like being the company’s first range of turbo intercooler LCVs in September 2005.

introduction of the next generation

vehicles in the LCV market is a timely decision, said experts, as its one of the most sought after segments in the commercial vehicle market today. Many international Commercial Vehicle majors such as Volvo and DaimlerChrysler are on the lookout for local partners to tie up and tap onto this lucrative segment. Recently, Nissan

tied up with local player Ashok Leyland to venture into this segment.

TATA LPT 709 Ex SPECIFICATIONS ENGINE : TATA497TC(BHARAT STAGE-I I) Type

: turbo chared intercooled engine

Maximum engine output : 90PS@2400rpm Max Torque : 325 Nm@1300-1600rpm Air filter : dry type

[44 ]

Fuel filter : two stage fine filteration Fuel injection pump : rotator pump (MICO) CLUTCH : single plate dry friction type,280mm GEAR BOX : GBS 27 synchromesh,5 forward, 1rewerse REAR AXLE : single reduction hypoid gears, fully floating axle Shafts Ratio : 3.875:1 STEERING : variable ratio mechanical Ratio : 35-40:1

BRAKES Service brakes : dual circuit full air S-Cam brakes Packing brakes : spring actuated parking brakes acting on Rear wheels Engine Exhaust Brake : coupled with Service Brake FRAME : ladder type frame with riveted/bottled cross members SUSPENSION Shock

: semi elliptical springs at front and rear

absorbers :

hydrolic

double

actng

rear WHEELS &TYRES Size : 7.50x16,16PR

[45 ]

telescopic

type

at

front

and

Wheel Rims

: 6.00Gx16SDC

No of wheels : front-2,rear-4,spare-1 FUEL TANK CAPACITY

: 160litres

ELECTRICAL SYSTEM System Voltage :12 Volt Alternator (Max Output)

:35amps

Battery

:12V, 120Ah capacity

PERFORMANCE Maxclimbing Ability in 1st Gear Min. Turning circle Dia (m)

:18% :13.5

WHEIGHTS Wheel base (mm) Max Permisible FAW (kg) Max Permisible RAW (kg)

: 3400 3800 :2800 2800 : 4700 4700

Max Permisible GVW (kg) 7490 7490 Max Payload(kg) 4730 4670 Ideally suited for •

White Goods

•

Pipes

•

Textiles

•

Parcel Goods

•

Mattresses

•

Containers

At Lead Distances of 100 to 1000 kms

[46 ]

At

Lead

Distances

of

100

to

1000

TATA LPT 809 EX WITH 5.4 TON PAYLOAD CAPACITY TURBOC HARGED INTERCOOLED ENGINE AIR BRAKES DELUXE CABIN TATA LPT 809 Ex SPECIFICATIONS ENGINE :TATA4 97 TCIC(BHARAT STAGE-I I) Type

: turbo chared intercooled engine

Maximum engine output : 66.3KW @2400rpm Air filter : dry type Fuel filter : two stage fine filteratio Fuel injection pump : rotator pump (MICRO) REAR AXLE :single reduction hypoid gears, fully floating axle Shafts Ratio 4.125 STEERING : variable ratio mechanical Ratiob 35-40:1

BRAKES Service brak : dual circuit full air S-Cam brakes

[47 ]

kms

Packing brakes : spring actuated parking brakes acting on rear Wheels Engine exhaust brakes

coupled with service brakes FRAME :

ladder

type

frame

with

riveted/bottled cross Members SUSPENSION : semi elliptical springs at front a nd rear Shock absorbers : hydrlic double actng telescopic at front and rear WHEELS &TYRES Size : 7.50x16,16PR Wheel Rims : 6.00Gx16SDC No of wheels :front-2,rear-4,spare-1 FUEL TANK CAPACITY : 90litres ELECTRICAL SYSTEM System Voltage :12Volt Alternator (Max Output) :35amps Battery :12V,120Ah capacity PERFORMANCE Maxclimbing Ability in 1st Gear :25%

[48 ]

Min. Turning circle Dia (m) 12.3(3400WB),13.5(3800) WHEIGHTS Wheel base (mm) 3400 3800 Max Permisible FAW (kg) 3160 3160 Max Permisible RAW(kg) 5560 5560 Max Permisible GVW (kg) 8720 8720 Max

Payload(kg) 5408 5318

SALIENT FEATURES:

o

High deck variant in 3800 mm WB&3400 mm WB

o

Highest GVW(9600kg)in its class

o

Enhanced Fuel Efficiency

o

Best in class S cam Air Brakes with LCRV

o

Wider Types

o

Lowest Turning Cricle Diameter

o

Spacious Deluxe Cabin

o

3 years/3 Lakh Kms unmatched Warranty

ENGINE TATA497TC BS-II Max engine output 90Ps@2400rp MaxTorque 325 Nm @ 1300-1600 rpm

[49 ]

CLUTCH Single plate dry friction type Booster Assisted. 280 Dia GEAR BOX GBS 27 Synchromesh, 5F, 1R BRAKES Dual circuit full air, breake with LCRV SUSPENSION Semi elliptical leaf spring at front and rear with rings at rauxiliary spear only Shock Absorbers Hydraulic double acting telescopic type front end rear TYRES 8.25X16-16 PR Min turing crile Dia in m 12.3 WEIGHTS Wheel base(mm) 3400 3800 Max Permisible FAW (KG) 3250 3250 Max permissible RAW (kg) 6350 6350 Max permissible GVW(kg) 9600 9600 Max plyload * (kg) 6820 6550 CARGO BOX DIMENSIONS (LxWxH) Cab loadbidy (mm) 4381x2042x603 5050x2042x603 Cab highdeck loadbody (mm) 4342x2014x1773 5062x2074x1713 Aluminium Container (mm)

5050x2088x1900

[50 ]

Loading platform Area (sq.mt) 9 10.5 COLOUR Golden brown N/p colour VARIANTS Cab Chasis, Cab Loadbody, Cab High Deck

Loadbody&Container*For Cab Chassis version as per IS 9211

MULTIPURPOSE APPLICATIONS Ideally suited for •

Vegetables

•

Fruits

•

Farm Needs

•

Construction

•

Dairy

•

Consumer Products

•

Market Load

•

Poultry o

HIGH DECK LOAD BODY IN 4200 mm WB & 3600mm WB

o

GVW OF 11900 kg

o

TURBO CHARED INTERCOOLED ENGINE

o

STRONG & RUGGED WORKHORSE

o

DELUX CAB

o

PROVEN RELIABILITY

o

WORRY

FREE

WARRANTY

(WHICHEVER IS EARLIER). TATA LPT 1109 EX

[51 ]

OF

1,50,000

kms/18

MONTHS

SPECIFICATIONS ENGINE : TATA 497TC (Bharat stage-I I) Type : Turbo charged intercooled engine Max Engine output : 90PS@ 2400rpm Max Torque : 325 Nm @1400-1600 rpm Air filter :Dry type Fuel filter :Two stage Pre and fine filteration Fuel injection Pump :Rotatry type CLUTCH :Single plate frictipon type,310mm dia GEAR BOX :GBS 40 Syncromesh No of gears :5Forward 1Reverse REAR AXLE :Single reduction ,hypoid ears,fully floating axle shafts Ratio :5.285:1 STEERING :Variable ratio steering Ratio :32:1 to37:1 BRAKES

[52 ]

Service brakes :Dual circuit full air S-Cam brakes Paking brakes :Hand operatedspring actuate Paking brakes acting on rear

heels Engine exhaust brakes

operated coupled with service Brake with electo magnetic air FRAME :Ldder type frame with revetted/ Bolted cross members Long member sige (mm) (DxWxT) :219x58x SUSPENSION :Semi elliptical leaf spring at front and rear Shock Absorbers :hydraulic double acting telescopictype at front axle WHEELS & TYRES Tyres 8.25x20-14 PR Wheel rims 6.00x20 No of wheels front-2,rear-4,spare-1 FUEL TANK CAPACITY 160 Liters ELECTRICAL SYSTEM System voltage 12 volts Alternater 35 Amps Battery 12V,120 A capicity

[53 ]

:Air

Cowl Chassis Cab Chassis Cab Load Body Cab highdeck loadbody MULTIPURPOSE APPLICATIONS Volume carrier •

Ideally suited for

•

White goods

•

Pipes

•

Textile Goods

•

Construction Materials

•

Cement

•

Poultry

For The Lead Distances of 100 to 1000 kms EX2 Series Launch-May 07 Phase 1- LPT 709 ,LPT 909 ,SFC 407 Phase 2 – SFC 709 Additional Features : Higher fuel efficiency



Power steering

[54 ]



Stronger load body



Longer service intervals



Clear lense head lamps



Clutch booster



Digital clock, power socket etc in cab



Fog lamps



Reverse beeper

[55 ]

TATA’S Ex2 MODEL SFC 407 Ex2 LPT 709Ex2 LPT 809Ex2 LPT

909Ex2

TECHNICAL SPECIFICATIONS SFC 407 Ex 2 Engine :TATA 497 SP Turbo(bSI I) Power

55.2KW@2800rpm

Torque

225 Nm@1250-1800 rpm

Clutch :Single plate dry friction type,240mm dia Gear box :GBS18 synchromesh Rear axle :Single reduction, hypoid gears, fully floating axle Shafts Steering : power assisted –Hydraulic Brakes Vacuum assisted dual circuit-hydraulic with tandem master cylinder Tyres :8.25x16-16PR Wheel base :3100mm

[56 ]

Ground clearance :223mm Minimum turning circle dia(m) :12 GVW :5700kgs Payload :3310 kgs(CLB version) Load body dimensions(mm) Cab load body :2883x1908x444 Cab

high

deck

body :2992x2046x1209

SFC 709 Ex 2 Engine :TATA 497 TCIC(BSI I) Power 66.3KW@2400rpm Torque 325 Nm@1300-1600 rpm Clutch :Single plate dry friction type,booster assisted 280mm dia Gear box :GBS27 synchromesh Rear axle :Single reduction,hypoid gears,fully floating axle Shafts Steering :power assisted -hydraulic Brakes Dual circuit full air S cam brakes Tyres :7.5x16-16PR Wheel base :3800mm(option 3400 mm) Ground clearance :194 mm

[57 ]

Minimum turning circle dia(m) :3800WB-13.5, 3400WB -12.3 GVW 7490 kgs Payload :4160 kgs(3400WB CLB ) Load body dimensions(mm) Cab load body :3400WB-4381x2042x603, 3800WB 5050x2042x603 Cab high deck body :3400WB-4342x2014x1773

SFC 809 Ex 2 Engine :TATA 497 TCIC(BSI I) Power 66.3KW@2400rpm Torque 325 Nm@1300-1600 rpm Clutch :Single plate dry friction type,booster assisted 280mm dia Gear box :GBS27 synchromesh Rear axle :Single reduction,hypoid gears,fully floating axle Steering :power assisted -hydraulic Brakes Dual circuit full air S cam brakes

[58 ]

Shafts

Tyres :7.5x16-16PR Wheel base :3800mm(option 3400 mm) Ground clearance :194 mm Minimum turning circle dia(m) :3800WB-13.5, 3400WB -12.3 GVW 8720 kgs Payload :5408 kgs(3400WB CLB )

Load body dimensions(mm) Cab load body :3400WB-4381x2042x603, 3800WB 5050x2042x603 Cab high deck body :3400WB-4342x2014x1773 3800WB-5062 x 2074 x 1713 SFC 909 Ex 2 Engine :TATA 497 TCIC(BSI I) Power 66.3KW@2400rpm Torque 325 Nm@1300-1600 rpm Clutch : Single plate dry friction type ,booster assisted

[59 ]

280mm dia Gear box :GBS27 synchromesh Rear axle :Single reduction ,hypoid gears, fully floating axl Shafts Steering :power assisted -hydraulic Brakes Dual circuit full air S cam brakes Tyres :8.25 x 16-16PR Wheel base :3800mm(option 3400 mm)

Ground clearance :217 mm Minimum turning circle dia(m) :3800WB-13.5, 3400WB -12.3 GVW 9600 kgs Payload :6250 kgs(3400WB CLB ) Load body dimensions(mm) Cab load body :3400WB-4381x2042x603, 3800WB- 5050x2042x603 Cab high deck body :3400WB-4342x2014x1773 3800WB-5062 x 2074 x 1713

[60 ]

THE LEADING COMMERCIAL AUTOMOBILE IN INDIA:-



J.S.A.



Ashok leyland



Swaraj mazda



Eicher



Volvo



Mahindra and mahindra

[61 ]

OTHERS AUTOMOBILE COMPANIES IN INDIA J.S.A Victory 1000 D Iii Loader Send E-mail product specification victory

1000

d

iii

load

carrier

dimensions * wheel base: 1910 mm •

* wheel track: 1240 mm

•

* min. Ground clearance: 150 mm

overall length overall width overall height

loader 2865 mm 1420 mm 1755 mm

passenger 2865 mm 1440 mm 1870 mm

mass (weight) gross vehicle weight seating capacity

loader 1030 kg. 1+1

passenger 1030 kg. 5+1 & 3+1

Engine

•

* type: single cylinder greaves g435a iii, 4 stroke, air cooled bharat-iii

diesel engine •

* number of cylinders: single

[62 ]

•

* bore: 86 mm

•

* stroke: 75 mm

•

* compression ratio: 19 : 1

•

* cubic capacity: 436 cc

•

* max. Output: 5. 52kw at 3600 rpm (7. 4 h. P)

•

* max. Torque: 18 nm

Clutch And Gear Box •

* gear box: constant mesh 4 forward & 1 reverse

•

* clutch: wet multiple plate

•

* battery: exide 12v, 60 ah

•

* headlight: 12v 60/55w

•

* turn signal light: 12v 21w

•

* tail/brake light: 12v 21/5w

•

* registration plate light: 12v 21w

•

* reversing light: 12v 21w

Electrical

wheel and suspension •

* tyre size, front and rear: 4. 50 x 10, 8 ply cross ply

•

* tyre pressures front: 3. 23 kg/cm2 46 psi

•

* tyre pressure rear: 3. 80 kg/cm2 54 psi

suspension type •

* front: hydraulic telescopic shock absorber with coil spring

•

* rear: hydraulic telescopic shock absorber with leaf spring

capacities

[63 ]

•

* fuel tank: 7. 25 ltr.

•

* engine oil: 1. 75 ltr.

•

* gear oil: 2. 0 ltr.

[64 ]

ASHOK LEYLAND Ashok Leyland and Nissan Motor Company have unveiled their first 1.25 tonne Light Commercial Vehicle, ‘DOST’. The Dost will go on sale from the second quarter of the current fiscal and will be available in both BS III and BS IV versions. Ashok Leyland will manufacture Dost at its manufacturing faci lity in Hosur, Tamil Nadu, which has a

capacity to produce 1.5 lakh units per year. Dr. V Sumantran, executive vice chairman of Hinduja Automotive Limited and chairman of Nissan-Ashok Leyland Powertrain Limited said, “Ashok Leyland DOST, with its carefully calibrated design and features, attempts to offer a new level of experience to the Indian customer.” He added that the LCV market in India is ready for a

substantial

upgradation

of

products

without

increasing

the

cost

of

ownership. Related: Nissan-Ashok Leyland light commercial vehicle production to begin in second half of 2011 Dr. Andy Palmer, senior vice president, Nissan Motor Co. and chairman of Ashok Leyland-Nissan Vehicles Ltd said, “Dost blends the best in terms of Japanese engineering from Nissan, with local relevance that Ashok Leyland brings to the table.”

[65 ]

Palmer added that Dost will find wide acceptance among its targeted group of small and medium businesses. Dost – engines and variants The Dost is powered by a 3-cylinder, turbo-charged, common rail diesel engine that produces 55 hp of maximum power and has a payload capacity of 1.25 tonnes. The LCV will be available in three variants. While the high-end variant will feature power steering, dual tone interiors and AC, the mid variant will come with power steering and the base variant will have only manual steering. Future products from Ashok Leyland-Nissan The Dost marks just the beginning of products from the Ashok Leyland– Nissan JV alliance. The Indo-Japanese partners have announced the roll out of two more LCVs in the next two years. Sumantran told reporters at the sidelines of the Dost’s unveiling that the company will launch a body-type (passenger) product under Nissan’s badge in 2012, followed by a large truck badged under Ashok Leyland. Also read:Nissan-Ashok Leyland JV for LCV 25 new dealerships to sell JV products Ashok Leyland has decided to sell all the products developed in coordination with Nissan in exclusive dealerships. The company would appoint 25 exclusive LCV dealers in the first year of Dost’s launch. Ashok Leyland reasons that the new dealerships will help the company create a new brand identity as well as help in building a personal rapport with prospective buyers.

[66 ]

Ashok Leyland will focus on the domestic market during the first year of the Dost’s launch and later explore markets such as middle East and South Africa for exports. The Hinduja company is also planning to set up an exclusive green field facility at Pillaipakkam for which it has already acquired land from the Tamil Nadu government

[67 ]

Eicher Motors Eicher Motors, was founded in 1982 to manufacture a range of reliable, fuel-efficient commercial

vehicles

of

contemporary

technology. The unit manufactures and markets commercial vehicles with Gross Vehicle Weight (GVW) ranging from 5-25 tons. Today, Eicher Motors is one of the leading manufactures of commercial vehicles in India with a 33% market share in the 7T-11T segment. The success and growth of this unit is a result of various customer-driven strategies. The manufacturing facility is situated in Central India – Pithampur, Madhya Pradesh. Eicher Motors has stepped into the Heavy Commercial Vehicle segment with its state-of-the-art HCV, the "Eicher 20.16", the first commercial vehicle designed and developed indigenously. Eicher Motors functions through a strong three-tier service network consisting of authorised distributors, service centres and company trained private mechanics. The vehicles are sold and serviced through a network of over 576 Authorized Contact Points all over India, supported by service centres and over 4500 company trained private mechanics, who are close at hand on all major highways throughout India to provide initial "first aid" to the vehicles if required. In

1986, Eicher

Motors entered

into

a technical

and financial

collaboration

with Mitsubishi Motor Corporation of Japan to manufacture the Canter range of vehicles. The technical assistance agreement with Mitsubishi ended in March ‘94 after successful transfer of technology and on achieving total indigenisation with only a few parts sourced globally.

[68 ]

Eicher Motors has acquired formidable expertise in designing and developing commercial vehicles. It has a world-class R&D centre manned by a team of brilliant engineers and equipped with latest Computer Aided Design (CAD) and Computer Aided Engineering facilities like NASTRAN, FEM analysis packages. Leveraging its in-house expertise, this unit has successfully developed a wide range of commercial vehicles to meet varying customer needs. The product range includes Trucks : Eicher 10.50, Eicher 10.75, Eicher 10.90, Eicher 11.10, Eicher 20.16 & 30.25; Buses: Eicher Skyline, Eicher Cruiser and Eicher School Bus range of buses. Besides the basic models, it offers over 85 models of ready-to-use custom-built vehicles for various specialised applications.Eicher Motors’ products have been well accepted in the market. This is also demonstrated by significant sales of its commercial vehicles in export markets where the company competes with reputed international brands.

[69 ]

SWARAJ MAZDA EICHER COMPARISION BETWEEN TATA & ACE

SPECIFICATION MODEL PAYLOAD POWER TORQUE TYRE WHEEL BASE GVW STEERING BRAKES CLUTCH WARRANTY

TATA 207 EX2 5.4 tonn 90 PS 325 NM 9 x 20-14 3400 mm 8720kg Power Air Break (LCRV) 280 mm 3 Years/3 lakh km

ACE 1080 4.4 tonn 70 PS 275 NM 7.50 x 16-16 3800 mm 8250kg Variable Hydraulic Brake 275 mm Only on engine

MARKET RESEARCH IN KANPUR DIRECT CONTACT MADE WITH THE CUSTOMER

BLUE-DART EXPRESS LIMITED. DTDC PLUS

9935609135 8756191919

ADD:18/55

COURIER

THE

'S

MALL

KANPUR ADD:HARES

&

VENDER:R

CARGO COURIER

AJ KUMAR VENDER:

[70 ]

TATA MOB:9415077745 MOB:9335540565

ACE TATA

COURIER'S

FEAD EX COURIER'S BLAZE

5122320026

FLASH

COURIER'S LTD. GMS DOMESTIC &

5123275318

INTERNATIONAL COURIER'S

&

CARGO

0512-6454072

TNT PRIVATE LTD.

0512-3015540

OVERNIGHT EXPRESS

0512-3272826

GANJ

'S

KANPUR ADD:HARES

CARGO COURIER

ACE CNG

GANJ

'S

TATA

KANPUR ADD:122/230

CARGO COURIER

VENDER:

FAZAL GANJ

'S

VENDER:S

KANPUR

CARGO

122/230

COURIER

FAZAL GANJ

'S

KANPUR

CARGO COURIER

MALL

'S

ROAD

&

&

&

HIVENDRA

CARGO COURIER

RAIL

'S

FAZAL GANJ

'S

KANPUR ADD:87/158AC

CARGO MILK &

BIHARI JI AGENCIES

HARYA

MILK

NAMASTE

NAGAR

PRODUC

KANPUR ADD:7/147

TS

0512-3253947

INDIA

MILK

9198141865

JSA

TATA VENDER:

CNG 2

SELF

&

CARGO COURIER

PVT. LTD.

MOB:9956788780

&

KANPUR 122/230

TRAKON COURIER'S

ACE

&

KANPUR BAJAR

MOB:9350077600

TATA VENDER:

ACE

& VENDER:

TATA SELF:

ACE

K.V.M MARKET SWAROOP BHARAT

BAKER'S

*****

0512-3213141

NAGAR

MILK

&

KANPUR ADD:PANKI

BAKER'S

MARUTI VENDER:

VAN

POWER HONEY

MONEY

BAKERY

HAVELS INDIA LTD.

SUMIT CHEMICAL'S

HOUSE 9936272744

9335799144

VENDER:R

MARKET ADD:AUPTA

BAKER'S

STATE DADA

ELECTRI

NAGAR

CAL'S

KANPUR ADD:AUPTA

PART

STATE DADA

CHEMIC

NAGAR

AL

KANPUR

WORK'S

[71 ]

AJU

JSA

2 JSA, 1 SELF:

SELF:

VIKRAM

JSA,TATA ACE

ADD:87-B UDYOG KANSAI

NEROLAC

PAINTS LTD.***** PARLE

G

NAGAR 9235467516

RISHI

MAKER PVT. LTD.

0512-3296866

ANCOR 9044550588

BHALA BHANDAR

9651000009

COULAI MANUFACTURER'S SANKER

9336211431

GAS

AGENCIES

PAINTS TATA

NAGAR

SUBHASH PAINT'S

AGENCY*****

KANPUR ADD:UDYOG KANPUR GOVIND

BAKER'S

MARKET

ACE,JSA,HAVY

KANPUR ADD:12/34

PAINT'S

YASHODA

ELECTRI

NAGAR

CAL'S

SELF:DEEP

KANPUR ADD:76/1

PART FMCG

AK

MARUTI VAN=4

HALSI ROAD

PRODUC

KANPUR ADD:I

T'S

VENDER:

TATA ACE

SELF:

JSA

VENDER:

TATA ACE

VENDER:

VIKRAM

VENDER:

APE

VENDER:

MAX-PICKUP

VENDER:

TATA ACE

VENDER:

JSA

KALYANPUR

MINERA

KANPUR ADD:8/103AR

L WATER

YA

GAS

NAGAR

GAS

IMLI KANPUR ADD:73/236

AGENCY

COLECTORE

FMCG

GANJ

PRODUC

KANPUR ADD:73/236'38

T'S

COLECTORE

FMCG

GANJ

PRODUC

KANPUR ADD;10A-

T'S

SHRI

COLECTOR

FMCG

SIDDIVINAYAK

GANJ

PRODUC

KANPUR ADD:73/6-A

T'S

COLECTOR

FMCG

GANJ

PRODUC

KANPUR

T'S

9235528063

ANNPURNA BHANDAR

0512-231961

SARASWTI TREDER'S

TRADER'S

0512-2393419

512361448

MAN MOHINI TEA CO.

9935166933

SELF:

TRUCK'S=30

134

MARKET LAL

SERVICE*****

TRUCK'S TATA

AGENCY

GAS

SELF:

NAGAR

KANPUR ADD:CYCLE

IMPERIEL

9839068136

ACE,JSA,HAVY

[72 ]

JAISWAL TRADER'S

9307201655

QUICK HOME APP. SERVICES*****

9935952623

ADD:MOTIMO

JAYPEE

HAL KANPUR ADD:RAIL

CEMENT ELECTRI

BAJAR CANT.

CAL'S

KANPUR ADD:320 RAIL

MAHINDRA SELF:

CHAMPION ALFA

GOOD'S

SELF:

TATA ACE

CEMENT

VENDER:

JSA

BAJAR AMAN MARKET AMIT TRADER'S

9839163264

KANPUR ADD:AFIM COATHI

CHOUDHARI PLASTIC AGENCIES

9616260078

RAI

PURVA

HOME

KANPUR ADD:DEPUTY

APP.

VENDER:

JSA

CEMENT

VENDER:

JSA & OTHER'S

VENDER:

TATA ACE

VENDER:

JSA

SELF:

JSA

PADAW CHITRA TRADER'S

9889537306

KANPUR ADD:87/110 ABHANNPURV A

AGARWAL SONS.

9839989898

NEAR

MACHIN

SANGIT

ARY

THEATER ADD:87/110

WORK'S

BHANNPURV A RAJIV

ISPAT

UDYOG.

9839035776

LAXMAN GROUP OF CO.*****

0512-2521012

NEAR

MACHIN

SANGIT

ARY

THEATER ADD:87/40 B-1

WORK'S

ACHARYA

MACHIN

NAGAR

ARY

KANPUR ADD:105/710

WORK'S

ANAND ALLIED

OIL

&

LUBRIQUINT

BAGH 0512-2542950

KANPUR ADD:106/371

JSA,TATA ACE & OIL'S

VENDER:

OTHER'S

JARIB SANKER HARDWARE STORE

0512-2342281

CHOUKI

HARDW

KANPUR ADD:106/372

ARE

JSA,TATA ACE & VENDER:

OTHER'S

VENDER:

JSA

JARIB CHANDRA TRADER'S

KANT 9935276020

CHOUKI

HARDW

KANPUR

ARE

[73 ]

[74 ]

[75 ]

RESEARCH METHODOLOGY Research Methodology is a way to systematically solve the research problem.it may be understood as science of studying how research is done scientifically. According to Chifford Woody, “Research comprises defining and redefining problems formulating hypothesis or suggested solutions collecting, organizing and evaluating data, making dedication s and reacting conclusions, and at last carefully testing the collusions to determine whether they fit the formulating hypothesis”. The advanced learner’s dictionary of current English lays down the eaning of research as, “A careful investigation or inquiry especially through search for new fact in any branch of knowledge”. METHODOLOGY For preparation of questionnaire the basic objective of the survey was

concentrated

previous surveys under taken prospect cart secondary data through net and related books and magazines.

For the survey, convenience sampling this method involves purposive or deliberate selection of particular units of the universe which representing universe.

[76 ]

Data was collected through personel investment and telephones. RESEARCH PROCESS Research process consists of series or steps necessary to effectively carry out research. And this has a sequence of certain steps. Define Research Process Review or Literature Formulate Hypothesis Research Design Collect

Data

Analyze Data

Interpreted

Report

[77 ]

RESEARCH DESIGN RESEARCH PROBLEM A Study for market Share Analysis for Light Commercial Vehicle. The study is conducted in Tata Ace Light commercial Vehicle at Kanpur with sample size of 60 and sample units are Top and Middle level Users, Onners and Vanders. A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose. •

Exploratory research design.

RESEARCH PROCESS Various steps involved in a research process are not mutually exclusive nor the are separate and distinct .They do not necessarily follow each other in any specific order and the researcher has to be constantly anticipating at each step in the research process the requirement of the subsequent steps. A) Formulating the research problem B) Extensive literature survey C) Developing the hypothesis D) Preparing the research design E) Determining the sample design F) Collecting the data G) Execution of the project H) Analysis of data I) Generalizations and interpretations J) Preparations of the report

[78 ]

SAMPLE DESIGN The way of selecting the sample that the researcher uses is known as sample design. It is done before the collection of data. There are various types of sample design but we have taken, Simple random sampling. This type of sampling is also known as chance sampling or probability sampling. Where each & every item in the population has an equal chance of inclusion in the sample.

[79 ]

DATA COLLECTION The task of data collection begins after a research problem has been defined and research design /plan is chalked out. While decidijng about the the method of data collection to be used for study, the researcher should keep in mind two type of data viz. a. Primary data, b. Secondary data. METHODS OF DATA COLLECTION: The researcher should keep in mnd two types of data viz. primary and secondary data. The primary data are those which are collected a fresh and for the first time, and thus happen to be original in character. The secondary data, on the other hand are those which already been collected by someone else and which have already been passed through statistical process. Collection of primary data: There are several method of collecting primary data, particularly in surveys and descriptive researches important ones are: i.

observation Method

ii.

interview Method

iii.

Through questionnaires

iv.

Other method which include

Disributor audits Pantry audits

[80 ]

Cosumer panel .Using mechanical techniques Through projective techniques Depth interview Content analysis Questionnaire: The main medium of collecting the data was questionnaire. Interview : TATA Vehicle users & employees of TATA MOTORS were interviewed for the analysis purpose. Their responses along with the reasons are written down in the analysis. Collection of secondary data : Secondary data mans data that are already available i.e. they refer to data which are already collected analyzwd by someone else. Secondary data may be either published data or unpublished data. Usually published data are available in: 1. Various publication of automobile company 2. Ttechnical and trade journals. 3. Books Magazines and newspapers. 4. Public record and statistics. Website of the organization: some of the literature is being collected by the website of TATA MOTORS. Mainly the history of the company, introduction etc is taken. Literature: Literature like material was not available but some formal data was available

which

was

very

helpful

[81 ]

in

the

analyses.

SWOT ANALYSIS STRENTHS Tata motors has got good professional marketing team and well coordinated structure with modern business concepts. Tata motors has established quality in vehicle sector and had got consistent and good customer support. Most of the customer are well aware of the company‘s name and show loyalty for the name of “TATA” WEAKNESS Tata motors do not have service stations in rural areas or internal areas and also not providing good service due to lack of service stations. The village’s people or farmer has need of product like Tractor which is not launch by tata. OPPORTUNITY Tata motors the largest vehicle manufacturer in India. So every person knows about the TATA and attract towards the TATA brand name. Tata motors providing services according their customers.

THREAT Because of over crowded market “TATA motors” had to competitor not only with Ashok Leyland but also with other vehicle manufacturer company.

FINANCE PROCEDURE Finance Companies has defined three types of customers----

[82 ]

•

First Time User ( F T U )

•

Captive Customer

•

Fleet Customer

First Time User- If the customer is going to purchase the Commercial Vehicle first time. Captive Customer- If a person has already 2 or 3 vehicles. Fleet Customer- If person has already more than 10 vehicles. Rate of Interest is fixed through Internal Reducing Rate ( I R R ). For the First Time User the Internal Reducing Rate is 16% For the Captive Customer the Internal Reducing Rate is 13.50%. For

the

Fleet

Customer

the

Internal

[83 ]

Reducing

Rate

is

11%.

IMPORTANT DOCUMENTS Finance Companies take important documents at the time of finance. Bye-laws •

Affiliation Certificate

•

Society Registration

•

Electric or Telephone Bills

•

Audited Balance Sheet

•

Bank Statement of last 6 months ( if balance sheet is not available )

•

Student Declaration on Letter Pad

•

Resolution (60%) means signing authority is selected after getting 60% or more than 60% vote.

•

Property Papers / Individual.

Important Documents of Signing Authority •

Two Photographs

•

Address Proof

•

I D Proof

•

Signature Proof

•

Date of Birth Proof

[84 ]

DATA ANALYSIS AND INTERPRETATION 1. How many Tata Ace do you have? One Two Three More or equal to four

45% 20% 15% 20%

Interpretation: •

45% People have One, 20% people have Two, 15%people have Three and 20% people have more than equal to four.

[85 ]

2. What is the average? 7-8km/l 8-9km/l more than 10km/

25% 30% 45%

Interpretation: •

25% People says to avarage 7-8km/l, 30% people says 8-9km/l, and 45% people says to avarage more than 10km/l.

[86 ]

3.How many models do you have? Tata Ace Ashok Leyland Swaraj Mazda Eicher

20% 40% 25% 15%

Interpretation: •

20% People have Tata Ace, 40% people have Ashok Leyland, 25% people have Swaraj Mazda and 15% people have Eicher.

5. Do you have requirement of more Commercial Vehicle? Yes

45%

[87 ]

No

55%

Interpretation: •

45% People required more commercial vichle and 55% not required more commercial vichle.

[88 ]

5. From where do you take the Tata Vehicle services?

From company’s workshop Out Side

55% 45%

Interpretation: •

55% People take the Tata Vihcle services from company’s workshop and 45% people take tata vihcle services outside.

[89 ]

6. Whether spare parts are easily available?

Yes No

75% 25%

Interpretation: •

75% People says easily available to spare parts and 25% people says no easily available to spare parts.

[90 ]

7. Do you run your Vehicle on the contract basis? Yes No

48% 52%

Interpretation: •

52% People run Vihcle on the contranct basis and 48% not run vihcle on the contract basis.

[91 ]

8. Are you satisfied with TATA’s service performance? Good Excellent Not Good Very Bad

30% 40% 20% 10%

Interpretation: •

30% People syas Good, 40% people says Excellent, 20% says Not Good and 10% people says Very bad Tata’s services.

[92 ]

9. With which companies are you satisfied? Tata Ace Ashok Leyland Swaraj Mazda Eicher

30% 25% 35% 10%

Interpretation: •

30% People satisfied to Tata Ace, 25% people Satisfied Ashok Leyland, 35% people saisfied to Swaraj Mazda and 10% people Saisfied to Eicher.

[93 ]

10. If you are not using TATA’s Vehicle, then which company’s Commercial Vehicle you are using? Ashok Leyland Swaraj Mazda Eicher

45% 30% 25%

Interpretation: •

45% People using to Ashok Leyland, 30% people using to Swaraj Mazda and 25% people using to Eicher.

[94 ]

SURVEY FINDINGS RECOMMENDATION’S

Ques: - What is the market share of different companies? Ans:- TATA:- 30% MAZDA: - 35% LEYLAND: - 15% EICHER: - 5% TATA have a large No. of Commercial Vehicles in comparison to other automobiles companies in India. TATA have a big range of Commercial Vehicle. In present situation TATA have advance Commercial Vehicle with dynamic features in the form of EX2 range.By the introduction of EX2 range TATA motrs have occupied a remarkable place in it’s segment . That’s why SWARAJ MAZDA have 45% customer while TATA have 35% customer in segmented market.

[95 ]

Ques: - Requirement of buses of TATA Ans:- Requirement of Commercial Vehicle can be understand by following chart: HOT: - Hot customer is one who is willing to buy WARM: - A customer who may buy in near future COLD:

- He

has

[96 ]

no

requirement

CONCLUSION At last I wish to conclude that “TATA MOTORS” is one of the biggest automobile companies in India. It has very high market potential in various types of Auto vehicles for various types of customers, like, Tata Ace, Ashol Leyland, Swaraj Mazda and Eicher other light commercial vehicles etc. Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. Tata Motors has three segments as Commercial Vehicles (CVs), Multi Utility Vehicles (MUVs) & Light & Medium Commercial Vehicles (H&MCVs). In which CVs further divided into Light Commercial Vehicles (LCVs) & Sports Utility Vehicles (SUVs). Company has more sales of the cars for the upper middle class and medium class than upper class and lower class. The marketing concept calls for understanding customers and satisfying their needs better than the competition. But different customers have different needs, and it rarely is possible to satisfy all customers by treating them alike, so there are many products for each type of individuals.

[97 ]

ANNEXURE QUESTIONNAIRE Name: …………………………………………………………………………. Phone Number:……………………………………………………………… Address:………………………………………………………………………. 1. How many Tata Ace do you have? a. One

b. Two c. Three

d. More or equal to four

2. How many models do you have? a. Tata Ace b. Ashok Leyland

c. Swaraj mazda d. Eicher

3. What is the average? a. 7 -8km/l

b.8-9km/l

c. more than 10km/

4. Do you have requirement of more Commercial Vehicle? a. Yes

b.

No

5. From where do you take the Tata Vehicle services? a. From company’s workshop b. Outside 6. Whether spare parts are easily available? a. Yes

b. No

[98 ]

7. Do you run your Vehicle on the contract basis? a. Yes

b. No

8. Details of contractor………………………………………………………………………………… ……………………………………………………………………………….. 9. Are you satisfied with TATA’s service performance? a. Good

b. Excellent

c. Not Good

d. Very Bad

10. With which companies are you satisfied? a. TATA ACE b. JSA Auto

c.

ASHOK

Ashok

Leyland

d.

Eicher

11.If you are not using TATA’s Vehicle, then which company’s Commercial Vehicle you are using? a. TATA ACE

b. ASHOK LEYLAND

c. Eicher

………………………………………………………………………………….............. ............................................................................................................................................. .........................................................................

Thank you

[99 ]

BIBLIOGRAPHY

Our mentors provided a lot guidance but apart from this we took help from these sources. Books •

Marketing Management (Twelth Edition)By Kevin Keller

•

Marketing Management By:- PHILIP KOTLER

•

Research Methodology By:- KOTHARI C.R

•

Marketing Management, The McGraw. Hill company ByRajan Saxena (Third Edition)

[100 ]

WEBLIOGRAPHY

www.tata.com www.tatamotors.com www.tata.com/tata_motors www.ashok Leyland.com www.eicher.com www.pearsoned.co.in/pkotler http://www.genmills.com /corporate/company/india.aspx http://www.utube.com www.wikipedia.com http://iegd.institut.com http://www.rotman.utoronto.com

[101 ]