Project Report on Lcv Icv Product of Tata Motor

SUMMER PROJECT REPORT ON “A STUDY ON LCV/ICV PRODUCT OF TATA MOTORS AND CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT’’

For the Partial fulfillment of Master of Business Administration (2010-2012)

Faculty Guided

Corporate Guide

Mr. Trilok Pratap Singh

Mr. Prateek Dhawan, T.S.M (TATA MOTORS) Submitted By Bhupendra Singh Bhadauria Roll. No 1025170038 (M.B.A)

GLA INSTITUTE OF BUSINESS MANAGEMENT MATHURA (U.P) AFFILIATED TO MAHAMAYA TECHNICAL UNIVERSITY ,NOIDA

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PREFACE

All students learn theoretical subjects in their classroom, but as we are the management students, apart from theoretical studies we need to get a deeper insight into the practical aspects of those theories by working as a part of organization during our summer training. Training is a period in which a student can apply his theoretical knowledge in practical field. Basically, practical knowledge and theoretical knowledge have a very broad difference. So this training has high importance as to know how both the aspects are applied together. The study of management acquires most crucial position in the business administration.

In order to be successful, it is necessary to give priority to the

management in an organization. But it can‟t be denied that the study of management would be more educational, materialistic and even more interesting, if it is to be paired with the work in organization as an employee. The training session helps to get details about the working process in the organization. It has helped me to know about the organizational management and discipline, which has its own importance. The training is going to be a lifelong experience. Management in India is heading towards a better profession as compared to other professions. The demand for professional managers is increasing day by day. To achieve profession competence, manager ought to be fully occupied with theory and practical exposure of management. This Project Report has been completed in Partial fulfillment of my management Program, M.B.A in the company TATA MOTORS LTD. which is a leading company of the top most automobile sector Organizations. The objective of my project was to meet with the customer and handle the customers.

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ACKNOWLEDGEMENT I wish to thank all those who helped me and without whose support, I could not have completed this project successfully. First and foremost I express my heartfelt thanks to Mr. Prateek Dhawan, T.S.M,TATA MOTORS, for granting me the permission to do the project and for his constant guidance during my project. I would like to thank with immense gratitude Mr. K.P.Singh, sales head of Ashok Auto sales. I have immense pleasure in expressing my deep sense of gratitude to Mr. Trilok Pratap Singh Chauhan, lecturer – MBA, Department of Management Studies for his valuable guidance, time, co-operation and support without which this project report would not have been completed. Last but not least, I would like to thank my family and friends for their wholehearted support for the completion of this project.

Bhupendra Singh Bhadauria (M.B.A) ROLL- 1025170038

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DECLARATION

The summer training project on work “A STUDY ON LCV/ICV PRODUCT OF TATA MOTORS AND CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT” Under the guidance of MR. Prateek Dhawan (Territory sales manager) is the original work done by me. This is the property of the Institute & use of this report without prior permission of the Institute will be considered illegal & actionable.

BHUPENDRA SINGH BHADAURIA (M.B.A) ROLL No- 1025170038

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EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the passenger car industry celebrated a centenary of its existence in India in 1998. Despite this head start, the industry has never quite matched up to the performance of its counterparts in other parts of the world. The all-pervasive atmosphere created by the company‟s license raj was primarily responsible for this situation. The various layers of Acts sheltered the industry from external competition and smothered the development of the Indian automobile industry... In this project I conducted a study on the consumer perception about small trucks. Firstly, I took three brands of small trucks; Eicher, Swaraj Mazda, Ashok Leyland for a comparative of study LCV & ICV segment. Later I went through the process of filling the questionnaires, to know exactly what the customer‟s of small trucks perceived about their trucks. A sample size of sixty respondents was taken. Sample unit was a customer who owned small trucks. Secondary data from various sources like magazines, journals etc was also collected. The findings showed that the consumer‟s who owned small trucks basically wanted good performance, after sales service and a better payload at their budget, a less expensive one. All the trucks taken for the sample showed that the consumers perceived them as almost same in all the attributes like safety, comfort and luxury. Respondents liked Ashok Leyland more for its looks, whereas Eicher after sales service was perceived to be good. But, at the end the research was limited due to small sample size, small sample area and time constraints.

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Table of content/Index  Preface  Acknowledgement  Declaration  Training certificate  Executive summary

CHAPTER 1 1. Introduction of TATA Motor‟s

01

 Products

01

 International Business

02

 Subsidiaries

03

 Acquisition

03

 Research and development

03

 Corporate social responsibility

04

CHAPTER 2  Overview of Automobile

06

 Major sub system of an Automobile

07

CHAPTER 3  Major player

21

 LCV/SFC products of TATA Motor‟s

42

 Comparative study

62

CHAPTER 4  Swot Analysis

73

 Research Methodology

75

 Analysis & Interpretation

79

 Findings

94

 Suggestions

95

 Conclusion

96

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CHAPTER 5  Bibliography

97

 Questionnaire

98

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CHAPTER 1

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INTRODUCTION TO TATA MOTORS

COMPANY Tata Motors is India‟s largest automobile company. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger car market with winning products in the compact, midsize car and utility vehicle segments. The company is the world‟s fifth largest medium and heavy commercial vehicle manufacturer and the world's second largest medium and heavy bus manufacturer. Established in 1945, Tata Motors‟ presence indeed cuts across the length and breadth of India. Over 3 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company‟s manufacturing base is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising about 1,200 touch points. The company also has a strong auto finance operation, Tata Motor Finance. At the core of the company‟s approach to doing business is the Tata Business Excellence Model. Incorporating sound business principles, like customer satisfaction, Quality, attention to detail, conservation of resources and protection of the environment, this model shapes the way Tata Motors designs, manufactures and markets its products.

PRODUCTS The company‟s main product lines are: • Passenger Cars: the compact car, Indica, launched in 1998, the mid size Indigo, launched in 2002, and the Indigo Marina, launched in 2004 in both petrol and diesel versions.

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• Utility Vehicles: the Tata Sumo launched in 1994, the Tata Safari launched in 1998 and their variants

• Small Commercial Vehicles: the company created a new segment in 2005 by launching the Tata Ace, India‟s first indigenously developed mini-truck.

• Light Commercial Vehicles: which include pickups, trucks and buses ranging from 2T GVW to 7.5T GVW

• Medium and Heavy Commercial Vehicles: which include trucks, buses, dumpers and multi- axled vehicles from 9T GVW to 40T GVW. Through Tata Daewoo Commercial Vehicle Company Limited. It now offers a range of high horsepower trucks ranging from 220 HP to 400 HP in dump truck, tractor-trailers, mixers and cargo applications. Adopting the principle of Kaizen or continuous learning, the company is constantly improving its standards. The versatile yet simple 5S approach to process improvement sort, straighten, simplify and standardize in a self-disciplined manneris a way of life at Tata Motors. These principles help optimize various operations of the company and conserve precious resources. By working closely with vendors and partners, at the design and manufacturing stages, the company ensures that they too follow the same principles.

INTERNATIONAL BUSINESS Tata Motors, the first company from India‟s engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automotive company. While currently about 18% of its revenues are from international business, the company‟s objective is to expand its international business, both through organic and inorganic growth routes. Over the years, the company has received more than 50 awards from the Company of India for its exports initiatives. In 2004, it acquired the Daewoo Commercial Vehicle Company, Korea‟s second largest truck maker. The rechristened Tata Daewoo Commercial Vehicle Company has already begun to launch new products. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and

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coach manufacturer, with an option to acquire the remaining stake as well. Hispano‟s presence is being expanded in other markets. These acquisitions will further extend Tata Motors‟ international footprint, established through exports since 1961. The company‟s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and Australia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia, Spain and Senegal.

SUBSIDIARIES Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations.

ACQUISITION 

In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea



In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the company.



In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor buses in the Indian Market.



In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names.



In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering company Trilix for a consideration of €1.85 million. The acquisition is in line with the company‟s objective to enhance its styling/design capabilities to global standards.

RESEARCH & DEVELOPMENT 11

The foundation of the company‟s growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer desired offerings through leading edge R&D. The company‟s Engineering Research Centre (ERC), in Pune which has 1400 scientists and engineers, was established in 1966. Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also have R&D establishments at Gunsan in Korea and Zaragoza in Spain. These three facilities together enable the company to share and access knowledge and technology for designing and developing world-class products. Besides product development, R&D also focuses on environment-friendly technologies in emissions and alternative fuels. The ERC has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India‟s first Sports Utility Vehicle and, in 1998, the Tata Indica, India‟s first fully indigenous passenger car. Within two years of launch, Tata Indica became India‟s largest selling car in its segment. The pace of new product development has quickened through an organization-wide structured New Product Introduction (NPI) process. The process with its formal structure for introducing new vehicles in the market, brings in greater discipline in project execution. For example, the NPI process helped Tata Motors create a new segment by launching the Tata Ace, India‟s first mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. The ERC in Pune, among whose facilities are India‟s only certified crash-test facility and hemi-anechoic chamber for testing of noise and vibration has received several Awards from the Company of India. Some of the more prominent amongst them are the National Award for Research and Development Efforts in Industry in the Mechanical Engineering Industries sector in 1999, the National Award for Successful Commercialization of Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee Technology Award in 2004.

CORPORATE SOCIAL RESPONSIBILITY True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on human rights, labor and 12

environment standards in compliance with the principles of the Global Compact. Tata Motors has led the automobile industry‟s anti-pollution efforts through a series of initiatives in effluents and emission control. The company introduced emission-friendly engines in its products in India even before such norms were made statutory. It ensures that its products are environmentally sound by reducing hazardous materials in vehicle components, developing extended life lubricants, fluids and using ozone-friendly refrigerants. The company uses some of the world's most advanced equipment for emission check and control. Tata Motors undertakes soil and water conservation programmers‟ and extensive tree plantation drives. The company is committed to restoring and preserving environmental balance, by reducing waste and pollutants, conserving resources and recycling materials. Simultaneously, it also plays an active role in community development, serving rural communities adjacent to its manufacturing locations in Jamshedpur, Pune and Lucknow. Among them are cooperative societies, such as the Tata Motors Grihini Udyog. This society provides inputs on skill development to women. The women work for four hours per day, in activities ranging from preparing spices and condiments to cable harness and Electronic items. The society has provided employment to nearly 1200 women. Tata Motors also focuses on improving the health of rural communities through women trained as village health workers. They are trained in basic diagnostic skills and first aid, and are at the forefront of all development initiatives. Through this initiative, the women gain financial independence which in turn improves their social stature and makes them change agents in their community. These continuing initiatives received national recognition from the Institute of Directors and the World Environment Foundation in 2004, when the company was awarded the „Golden Peacock Award‟ for Corporate Social Responsibility. With principles and practices, which others want to emulate, Tata Motors today is recognized as among the most respected countries in India. With the foundation of its rich heritage, it is today is etching a refulgent future across the world.

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CHAPTER 2

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OVERVIEW OF AUTOMOBILE

AUTOMOBILES An automobile is a wheeled vehicle that carries its own motor. Different types of automobiles include cars, buses, trucks, vans, and motorcycles, with cars being the most popular. The term is derived from Greek 'autos' (self) and Latin 'mover' (move), Referring to the fact that it 'moves by itself'. Earlier terms for automobile include 'horseless carriage' and 'motor car'. As of 2005 there are 600 million cars worldwide (0.074 per capita).

SNIPPETS 

The first automobile in India rolled in 1897 in Bombay.



India is being recognized as potential emerging auto market.



Foreign players are adding to their investments in Indian auto industry.



Within two-wheelers, motorcycles contribute 80% of the segment size.



Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).



Tata Motors dominates over 60% of the Indian commercial vehicle market.



2/3rd of auto component production is consumed directly by OEMs.



India is the largest three-wheeler market in the world.



India is the largest two-wheeler manufacturer in the world.



India is the second largest tractor manufacturer in the world.

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MAJOR SUB SYSTEMS OF AN AUTOMOBILE The major subsystems of an automobile are 1) Engine 2) Transmission 3) Fuel supply system 4) Fuel ignition system 5) Exhaust system 6) Cooling system 7) Braking system 8) Build

ENGINES

Produces some effect from a given input. Automotive production down the ages has required a wide range of energy conversion systems. These include electric, steam, solar, turbine, rotary, and different types of piston-type internal combustion engines. The gasoline internal combustion engine, operating on a four-stroke Otto cycle, has 16

traditionally been the most successful for automobiles, while diesel engines are widely used for trucks and buses. Karl Benz led in the development of new engines. The internal combustion engine was originally selected for the automobile due to its flexibility over a wide range of speeds. Also, the power developed for a given weight engine was reasonable; it could be produced by economical mass-production methods; and it used a readily available, moderately priced fuel- petrol.

INTERNAL COMBUSTION ENGINE

The internal combustion engine is a heat engine in which the burning of a fuel occurs in a confined space called a combustion chamber. This creates gases of high temperature and pressure, which are permitted to expand. The defining feature of an internal combustion engine is that useful work is performed by the expanding hot gases acting directly to cause movement, for example by acting on pistons, rotors, or even by pressing on and moving the entire engine itself.

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DIESEL ENGINES The diesel engine is a type of internal combustion engine; more specifically, it is a compression ignition engine, in which the fuel is ignited by being suddenly exposed to the high temperature and pressure of a compressed gas, rather than by a separate source of ignition, such as a spark plug, as is the case in the petrol engine. This is known as the diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder in the Power stroke.

The diesel engine is a type of internal combustion engine; more specifically, it is a compression ignition engine, in which the fuel is ignited by being suddenly exposed to the high temperature and pressure of a compressed gas, rather than by a separate source of ignition, such as a spark plug, as is the case in the petrol engine. This is known as the diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder in the Power stroke.

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ENGINE BLOCK

The cylinder block is a machined casting (or sometimes an assembly of modules) containing cylindrically bored holes for the pistons of a multi-cylinder reciprocating internal combustion engine, or for a similarly constructed device such as a pump? It is a complicated part at the heart of an engine, with adaptations to attach the cylinder head, crankcase, engine mounts, drive housing and engine ancillaries, with passages for coolants and lubricant

PISTON

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In general, a piston is a sliding plug that fits closely inside the bore of a cylinder. Its purpose is either to change the volume enclosed by the cylinder, or to exert a force on a fluid inside the cylinder. Most pistons fitted in a cylinder have piston rings. Usually there are two spring-compression rings that act as a seal between the piston and the cylinder wall, and one or more Oil control rings below the compression rings. As the piston moves inside the cylinder, it transforms the energy from the expansion of a burning gas (usually a mixture of petrol or diesel and air) into mechanical power (in the form of a reciprocating linear motion). From there the power is conveyed through a connecting rod to a crankshaft, which transforms it into a rotary motion, which usually drives a gearbox through a clutch.

TRANSMISSION MANUAL TRANSMISSION

Manual transmissions come in two basic types: a simple unsynchronized system where gears are spinning freely and must be synchronized by the Operator to avoid noisy and damaging "gear clash", and synchronized systems that will automatically "mesh" while changing gears... They are cheaper, lighter; usually give better performance and fuel efficiency

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AUTOMATIC TRANSMISSION

Automatic transmission employs hydraulics to select gears, depending on pressure exerted by fluid within the transmission assembly. Rather than using a clutch to engage the transmission, a torque converter is put in between the engine and transmission. It is possible for the driver to control the number of gears in use or select reverse, though precise control of which gear is in use is usually not possible. Automatic transmissions are easy to use.

GEARS

A gear is a toothed wheel designed to transmit torque to another gear or toothed component. The teeth (or cogs) of a gear are shaped to minimize wear, vibration and 21

noise, and to maximize the efficiency of power transmission. The larger gear is known as a wheel and the smaller as a pinion. This is the principle of the automobile transmission, allowing selection between various mechanical advantages

CLUTCH

A clutch is a mechanism for transmitting rotation, which can be engaged and disengaged. In everyday use, the term clutch refers to a subcomponent of motor vehicle engine's transmission designed to allow engagement or disengagement of the engine to the gearbox or whatever apparatus is being driven. There are many different vehicle clutch designs, but most are based on one or more friction discs, pressed tightly together or against a flywheel using springs. The spring pressure is released when the clutch pedal is depressed thus either pushing or pulling the diaphragm of the pressure plate, depending on type, and the friction plate is released and allowed to rotate freely. A wet clutch is immersed in a cooling lubricating fluid, which also keeps the surfaces clean and gives improved performance and longer life. Clutch Disc A dry clutch, as the name implies, uses no fluid. No pressure on the pedal means that the clutch plates are engaged (driving), while depressing the pedal will disengage the clutch plates, allowing the driver to shift gears. A manual transmission contains cogs for selecting gears. These cogs have matching teeth, called dog teeth, which means that the rotation speeds of the two parts have to match for engagement. This speed matching is achieved by a secondary clutch called a synchromesh, a device that uses frictional contact to bring the two parts to the same speed, and a locking mechanism called a blocker ring to prevent engagement of the teeth (full movement of the shift lever into gear) until the speeds are synchronized.

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FUEL SUPPLY SYSTEM Fuel Injection is a method or system for metering fuel into an internal combustion engine. The fuel is then burned in air to produce heat, which in turn is converted to mechanical work by the engine. In modern automotive applications, fuel injection is typically only one of several important tasks performed by an engine management system. An engine's air/fuel ratio must be accurately controlled under all operating conditions to achieve the desired engine performance, emissions, driveability and fuel economy

FUEL PUMP

A fuel pump is an essential component on a car or other internal combustion Engine device. Fuel has to be pumped from the fuel tank to the engine and Delivered under low pressure to the carburetor or under high pressure to the Fuel injection system. Some fuel injected engines have two fuel pumps for this purpose: one low pressure/high volume supply pump in the tank and one high pressure/low volume pump on or near the engine.

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IGNITION SYSTEM The ignition system of an internal-combustion engine is an important part of the overall engine system that provides for the timely burning of the fuel mixture within the engine. All conventional petrol (petrol) engines require an ignition system. The ignition system is usually switched on/off through a lock switch, operated with a key or code patch.

ELECTRONIC IGNITION

The disadvantage of the mechanical system is the use of breaker points to interrupt the low voltage high current through the primary winding of the coil; the points are subject to mechanical wear where they ride the cam to open and shut, as well as oxidation and burning at the contact surfaces from the constant sparking. They require regular adjustment to compensate for wear, and the opening of the contact breakers, which is responsible for spark timing, is subject to mechanical variations. In addition, the spark voltage is also dependent on contact effectiveness, and poor sparking can lead to lower engine efficiency. Electronic ignition (EI) solves these problems. The lack of moving parts compared with the mechanical system leads to greater reliability and longer service intervals.

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SPARK IGNITION

The term spark-ignition is normally used to refer to internal combustion engines where the fuel-air mixture is ignited with a spark. The term contrasts with compression-ignition engines, where the heat from compression alone ignites the mixture. Spark-ignition engines can be either two-stroke or four stroke, and are commonly referred to as "petrol engines" in US English and "petrol engines" in British English.

ALTERNATOR

An alternator is an electromechanical device that converts mechanical energy to alternating current electrical energy. Alternators are used in automobiles to charge the battery and to power all the car's electric systems when its engine is running. Modern automotive alternators have a voltage regulator built into them

BATTERY An automobile battery is a type of electric battery that supplies electric energy to the starter motor and the ignition system of a vehicle‟s engine. The term is also used for the main power source of an electric vehicle. They are usually 25

Lead-acid batteries that provide a nominal 12-volt potential difference by serially connecting six cells that each produce About 2 to 2.1 volts.

COOLING SYSTEM In the process of combustion and friction between the various moving parts of the engine substantial amounts of heat is generated which needs to be dissipated in order to maintain safe temperatures for engine and various systems to work properly. Broadly speaking, the an automobile may be either air cooled or water cooled. In case of an air cooled engine, the engine is mounted such that air passes through it when the automobile is in motion. The passing over of air over the engine block ensures it cooling.. However this type of cooling is effective only for smaller engines like those used in scooters or motorbikes. Bigger engines generally are water cooled. In this System water is circulated through a water jacket in the engine block with an aid of a pump. The water while it passes through the engine block carries with it the heat of combustion. This heat is then dissipated through a radiator placed in front of the vehicle.

RADIATOR

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In automobiles with an internal combustion engine, a radiator is connected to channels running through the engine and cylinder head, through which is pumped a liquid. This liquid is typically a mixture of water with ethylene glycol (a.k.a. antifreeze). The fluid moves in a closed system from the radiator to the engine, where it conducts heat away from the engine parts and carries the heat primarily to the radiator. The radiator is typically mounted behind the vehicle's grille, with cold air driven through the radiator to cool the radiator, the fluid inside, and therefore the engine. Between the engine and the radiator lies the thermostat, a temperature operated valve. It remains closed, restricting coolant flow, until the engine reaches the thermostat's activation temperature. This arrangement allows the engine temperature to be maintained in the ideal operating range.

BRAKING SYSTEM The barking system in an automobile is used to retard the vehicle in order to either come to a stop or control the speed. The main components of the braking system are the brake pedal and brakes which may be of three types discussed below.

BRAKE PEDAL

The brake pedal is a simple lever. It is attached at one point to the framework of the automobile, a rod extends from a point along its length to the master cylinder, and the pedal is at the end of the lever.

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BRAKES

The three types of brakes being used commonly

1) Drum brakes 2) Disc brakes 3) Hydraulic brakes

DRUM BRAKES A drum brake is a brake in which the friction is caused by a set of shoes or pads that press against the inner surface of a rotating drum. The drum is connected to a rotating wheel. (Below-left)

DISC BRAKE: The disc brake is a device for slowing or stopping the rotation of a wheel. A brake disc, usually made of cast iron or ceramic, is connected to the wheel or the axle. To stop the wheel, friction material in the form of brake pads (mounted in a device called a brake

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caliper) is forced mechanically, hydraulically or pneumatically against both sides of the disc. (Bottom-right)

HYDRAULIC BRAKES The hydraulic brake is an arrangement of braking mechanism which uses hydraulic fluid, typically some type of light-viscosity petroleum oil, to transfer pressure from the controlling unit, which is usually near the operator of the vehicle, to the actual brake mechanism, which is usually at or near the wheel of the vehicle.

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CHAPTER 3

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MAJOR PLAYERS The major player in Indian automobile sector who dominates Indian automobile sector is as follows:  ASHOK LEYLAND  DAIMLER INDIA COMMERCIAL VECHILE PVT LTD  FORCE MOTORS LTD  VE COMMERCIAL VECHILE (EICHER)  HINDUSTAN MOTORS  MAHINDRA & MAHINDRA  SWARAJ MAZDA LTD  TATA MOTORS LTD  JCBL  ASIA MOTORS WORKS LTD

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The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955. Since then Ashok Leyland has been a major presence in India's commercial vehicle industry with a tradition of technological leadership, achieved through tie-ups with international technology leaders and through vigorous in-house R&D. Access to international technology enabled the Company to set a tradition to be first with technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland pioneered all these concepts. Responding to the operating conditions and practices in the country, the Company made its vehicles strong, over-engineering them with extra metallic muscles. "Designing durable products that make economic sense to the consumer, using appropriate technology", became the design philosophy of the Company, which in turn has moulded

consumer

attitudes

and

the

brand

personality.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The 5,00,000 vehicles we have put on the roads have considerably eased the additional pressure placed on road transportation in independent India. In the populous Indian metros, four out of the five State Transport Undertaking (STU) buses come from Ashok Leyland. Some of them like the double-decker and vestibule buses are unique models from Ashok Leyland, tailor-made for high-density routes.

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PRODUCT PORTFOLIO

4x2 Haulage model

1616il

1616XL

1616XP

4x2 Multi- axle Vehicle

2516 il

3116il

2516 xl

2518 xp

3116 xl 33

4x2 Multi- axles Tripper

U1616T

1616xl

U1618T

U-1616T

U- 2516 il

2518T

2518 xp

U 2523T

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U- 3123T Multi axle trucks & Tractors Trailers

U-3518T

U-4023TT

U-4923

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Daimler India Commercial Vehicles Pvt. Ltd. manufactures and sells light, medium, and heavy-duty commercial vehicles. The company was founded in 2007 as Daimler India Commercial Vehicles Pvt. Ltd. and changed its name to Daimler India Commercial Vehicles Pvt. Ltd. in April 2009. The company is based in Chennai, India. Daimler India Commercial Vehicles Pvt. Ltd. operates as a subsidiary of Daimler AG. Daimler India Commercial Vehicles (DICV) has launched a new brand, BharatBenz, in the Indian market, under which the company will sell its medium and heavy commercial vehicles (MHCVs) from 2012 onwards. The company plans to introduce models with capacity ranging from 6 tonnes to 49 tonnes. The company is currently building its commercial vehicle facility in Oragadam (Tamil Nadu) in India, which is expected to begin production from 2012 onwards. Daimler India Commercial Vehicles Pvt. Ltd. to Introduce a Range of Trucks in 6-49 Tonnes Category in India; Invests INR 44.00 Billion for New Facility at Oragadam in Tamil Nadu ON 09/19/2010 Daimler AG announced that it will introduce a range of trucks in 6-49 tonnes category under a completely new brand for its proposed entry into India's commercial vehicle market in 2012. The company is planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in the next two years. Initially, the company will introduce vehicles in the 25 tonne category during the second quarter of 2012, and within 18 months of the launch, it will introduce vehicles in all the 6-49 tonnes categories. The company will roll out the vehicles from 15 platforms, coming from its group firm Mercedes and Mitsubishi Fuso's stable. The company is investing INR 44.00 billion through Daimler India Commercial Vehicles Pvt. Ltd. for a new facility at Oragadam in Tamil Nadu. The target is to cover all the 73 locations and to have 25 service points by 2014.

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Five decades ago, Force Motors started production of the HANSEAT 3-Wheelers in collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a strong presence in the “Light Commercial Vehicles” (LCV) field with the MATADOR, the proverbial LCV in India. Through the 80s and 90s, especially in the last 10 years with a major product development effort, Force Motors has introduced new Light Commercial Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range of heavy commercial vehicles in collaboration with MAN Nutzfahrzeuge AG of Germany.

Trump m40

Force treveller

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VE Commercial Vehicles Limited owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets. As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited (EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do so. The organization brings together global leadership in technology along with deep knowledge and experience of the Indian commercial vehicle (CV) market. As a company, VECV includes the complete range of Eicher‟s commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already well-established and backed by a sizable customer base. VECV‟s portfolio of commercial vehicles includes two product brands with absolutely different market positions yet complementing segment synergies. Eicher Trucks& Buses have a wide offering in the mass market, 5T40T range while Volvo Trucks command a strong presence in the premium, high performance, and heavy duty segments from 25T49T. With a formidable presence in the existing light and medium duty segments, VECV‟s main focus is on increasing the penetration and market share of its heavy duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy duty market. VECV is going all out to gear itself in becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. In the near course, VECV will offer an even more innovative lineup of technologically advanced and ergonomically aesthetic products. Volvo‟s widespread distribution network will facilitate the export of these products to countries world over and will help VECV bolster its presence in more than 26 countries to where it currently exports. With an improved thrust on retail network development and after sales service, VECV will soon come to be recognized as a lean organization capable of setting new benchmarks in response times.

38

It is important for VECV, that its growth must also have a positive influence on the industry it serves; ensuring that the industry becomes more efficient, environment friendly, offers safer products and manufactures products that are driver friendly. And this dictum of being the „differentiator‟ not only reflects in VECV‟s approach in the market place but also in its internal workplace – moving it to becoming a preferred employer in the industry. VE Commercial Vehicles has over 4000 customers with a sales & support network that spreads across more than 300 points across the country. The company‟s industrial base includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks & buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear boxes and gear box assemblies. VECV is jointly managed by Volvo and EML with shared management and equal representation rights on the board of Directors. All management positions are appointed by the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECV‟s chairperson while Mr. Siddhartha Lal is the Managing Director and CEO. Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi. Eicher Motors is a commercial vehicle manufacturer in India. The company's origins date back to 1948, when Good earth Company was established for the distribution and service of imported tractors. In 1959 the Eicher Tractor Corporation of India Private Ltd. was established, jointly with the Eicher tractor company, a German tractor manufacturer. In 1960 the first tractor produced in India was put on the market. Since 1965 Eicher in India has been completely owned by Indian shareholders. The German Eicher tractor was partly owned by Massey-Ferguson from 1970, when they bought 30 per cent. Massey-Ferguson bought out the German company in 1973. In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE Tractors (Tractors And Farm Equipment Ltd) of Chennai, the Indian licensee of Massey Ferguson tractors. The Eicher Group experienced a gross sales turnover of over INR 19,000 million ($US 424 million) in 2005–06.

39

Eicher 10.59 Eicher 10.50

Eicher 10.90 Eicher 10.75

Eicher 11.10 EIcher 20.16

Eicher 35.31 Eicher 30.25 XP

Eicher 30.25 FE

Eicher 15.16

40

Hindustan Motors is an automobile manufacturer from India. It is part of the Birla Technical Services industrial group. The company was the largest car manufacturer in India before the rise of Maruti Udyog It is the producer of the Ambassador car, widely used as a taxicab and as a company limousine. This car is based on the Morris Oxford, a British car that dates back to 1954. One of the original three car manufacturers in India, founded in 1942 by Mr. B.M. Birla, it was a leader in car sales until the 1980s, when the industry was opened up from protection. Manoj Jha is the Managing Director. It began in Port Okha near Gujarat, and in 1948, moved to West Bengal. The Place is now Called Hind motor.

History Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company and Flagship Company of the C.K. Birla Group was established just before Indian independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing operations in a small assembly plant in Port Okha near Gujarat, the manufacturing facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of - the Ambassador.

General Motors Joint Venture Hindustan and General Motors have had several tie-ups in the post independence era to produce Bedford Trucks, Vauxhall Motors (1980 to 1990), Allison Transmissions and offroad equipment. In 1994, GM and Hindustan (C K Birla) formed a 50-50 joint venture, General Motors India to make Opel Astra cars. GM bought out the Halol, Gujarat plant from Hindustan in 1999.

41

Earthmoving Equipment Division (HMEED) Hindustan motors used to make earthmovers initially in collaboration with Terex, USA and Fermac UK and later with Caterpillar Inc. since 1984 at the HMEED plants in Thiruvallur near Chennai and Pondicherry. It was sold to Caterpillar in 2000 and HM quit the earthmover business. HML continue to be a joint venture partner with Caterpillar in Hindustan Power Plus which manufactures diesel engines and generator sets.

Hindustan Tractors The company began in 1959 as Tractors and Bulldozers Private Ltd and imported tractors. Manufacturing of tractors began in 1963, in collaboration Motokov-Praha (Zetor) of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and sold under the Hindustan brand. In 1967, it became Hindustan Tractors Ltd.In 1978, the Gujarat; Indian company

formed Gujarat Tractors from the ailing company. In

1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd

Isuzu Joint Venture Hindustan formed collaboration with Isuzu to manufacture engines and transmission for the Contessa in late 1980s at Pithambur near Indore, Madhya Pradesh. Initially the joint venture made a 4 cylinder G180Z 1.8L petrol engines and 5-speed transmissions. Later, a 2.0L Isuzu diesel engine was added to the production line to power the Contessa and the Ambassador. The technical collaboration lasted from 1983 to 1993. The Indore plant has since expanded to manufacture engines for a number of other manufacturers like Opel and Mahindra. HML also assembled and sold a small number of Isuzu F series - JCS trucks in India in the early 1990s. These trucks came from the factory with a fully built metal cabin which was not common with Tata and Ashok Leyland trucks at the time. They were well known for their reliability and fuel consumption, but were discontinued since HML could not sell them for an affordable price. 42

Mahindra & Mahindra Limited (BSE: 500520) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai,India. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's first finance minister. The company changed its name to Mahindra & Mahindra in 1948. Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under license of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses. Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has

controlling

stake

in REVA

Electric

Car

Company and

acquired

South

Korea's SsangYong Motor Company in 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation USA. M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. 43

M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA. M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars. At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbo diesel engine. True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000 units. Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs Mahindra & Mahindra has controlling stakes in Reva electric and has submitted letter of Intent for South Korea's SsangYong. Mahindra plans to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expects Mahindra‟s small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year. Later reports

44

suggest that the delays may be due to a Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans In 2010, India's Mahindra & Mahindra Limited was named as the preferred bidder to acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to gain a controlling stake in the company by March 2011 and the planned acquisition has been approved by South Korea's Free Trade Commission.

PRODUCT PORTFOLIO

MN 25 TRIPPER

MN 25

MN 31

45

MN 40

MN 49

46

Established in 1983, Swaraj Mazda Limited, an India based automobile company, is owned by the Sumitomo Corporation of Japan and Punjab Tractors Limited of India, with a technical collaboration with Isuzu and Mazda of Japan. Sumitomo upped its stake in the company in 2009 by purchasing all of Punjab Tractors remaining shares, raising their stake to 53.5% Production began in 1985.

The company manufactures light commercial vehicles like trucks, buses, ambulances, police personnel carriers, water tankers and special vehicles. The company's annual turnover for the year 1997 - 1998 exceeded Rs. 151 crores. It has a dealer

network

of

about

128

dealers

spread

throughout India. Swaraj

Engines and Punjab Scooters are its associate companies. In June 2006, Swaraj Mazda entered a new Technical agreement with Isuzu Motors, Japan. In 2009, Swaraj Mazda started to roll out Luxury buses and medium-duty trucks powered by Isuzu Engines from a new plant in Punjab. Plans are to build multi-axle trucks, tractor units and refrigerated trucks within the next three years. They are currently marketed under the Swaraj Mazda Isuzu brand. In addition, Swaraj Mazda is moving to offer the Isuzu D-Max pickup. Former associate company Punjab Tractors manufactured agricultural tractors and combine harvesters under the Swaraj brand name before selling 64.6% to Mahindra Tractors. In 2009, Mahindra and Swaraj Mazda settled a dispute over the use of the Swaraj name, allowing Swaraj Mazda to continue using the name for only two more years. Swaraj Mazda Limited has informed the Exchange that at the Board Meeting of the Company held on October 01, 2010, the Board of Directors have decided to change the name of the Company from Swaraj Mazda Limited to SML ISUZU Limited

47

PRODUCT PORFOLIO

SWARAJ SARTAJ

SARTAJ TC

SMARAT

48

TRUCK SUPER LONG

4 WD

49

Asia Motor Works Ltd (AMW) manufactures commercial vehicle, auto components, fully built vehicles and forged components. Founded in 2005, AMW has increased its presence in an increasingly competitive market place through its products and service network spread across the country. It has won the coveted CV of the year 2008 from NDTV Profit Car & Bike Awards & "CV Innovation of the Year" for 2010 from CV Magazine & Zee Business News.

AMW 2523

AMW 2518 The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the western region of India. The capacity for commercial vehicles is at 50,000 annually. In addition the Company has installed capacity for tipper bodies, fabricated components, 50

pressed metal and frames for chassis production. The Company recently acquired a forging unit in Mysore in Southern India, which produces axles and other forged components. AMW also manufactures components for the Automotive and general engineering industries. AMW‟s capacity of 15 million wheel rims makes it the largest single location plant in Asia and the company supplies pressed metal components to some of the world‟s most renowned auto and white goods manufacturers. AMW has a network of over 60 touch points across India. Products AMW‟s product portfolio includes its best seller, the 49 Tonner - India‟s First vehicle in this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Rock & Box body Tipper, Transit Mixers,Concrete Pumps and Haulage vehicles. 

AMW 2518 (Medium truck) (6X4)



AMW 3118 (Heavy truck) (8X2)



AMW 4018 (Heavy truck) (4X2)



AMW 4923 (Ultra-Heavy truck) (6X4)

51

LCV/SFC PRODUCTS OF TATA MOTORS

COMMON FEATURES ALL PRODUCTS

52

Semi Forward Design Advantage  Semi forward design gives extra safety distance.  Considered very safe in our roads.  World-wide school buses have only SFC design similar to SFC407.  Safety distance-distance between life and death in the unfortunate event of accident

53

Tilt Cabin In LPT  All our LPT version have tilt cab  Easy access to engine/maintenance  Clean and quick maintenance  Better cab space utilization  More loading area for a particular wheel base

54

EX cabin (deluxe cabin)  Higher comfort  Mel Sheets on the floor for reducing noise and vibration  Driver Seat, Co-Driver Seat with Melba Fabric for added comfort.  Grey Interiors & upholstery  Tinted Door & Window Glasses  Driver Seat & Co-Driver Seat with Head rest  Tinted band on windshield for reducing glare

55

Extra Comfort  Larger Rear View Mirrors for better rear visibility  Door Pad with Melba Fabric for better interiors  Magazine pocket with bottle holder  Red sticker as reflector

56

Air brakes  All vehicles above 709 are with airbrakes.  S Cam-full - Air Brakes  Load Compensating  Regulation Valve (LCRV)  Air dryer

57

TATA EX series

TATA EX 2 SERIES

58

PRODUCT SPECIFICATIONS SFC 407 PU

 Engine

: TATA 4SP TCIC (BHARAT STAGE-III)

 Power

: 102 PS (75KW) @ 2800 rpm

 Torque

: 300 Nm (30.5 M Kg) @ 1400 - 1500 rpm

 FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 240 mm dia

 G. Box

: G380. Synchromesh, 5 F,1 R

 Steering

: Manual, Variable ratio 25 to 28.1

 Brakes

: Vacuum assisted dual circuit hydraulic

 Tyres

: 7 x 16 – 12 Ply Rating

 GVW

: 4450 Kgs

 Payload

: 2250 Kgs

 WB

: 2750 mm

 Turning Circle Dia  Load body

: 11 mtrs : 8.5 Ft X 6.5 Ft

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms 59

SFC 407 EX

 Engine

: TATA 4SP TCIC (BHARAT STAGE-III)

 Power

: 100 PS(75 KW) @ 2800 rpm

 Torque

: 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm

 FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 280 mm dia

 G. Box

: G380. Synchromesh, 5 F,1 R

 Steering

: Manual, Variable ratio 25 to 28.1

 Brakes

: Vacuum assisted dual circuit hydraulic

 Tyres

: 8.25 x 16 – 16 Ply Rating

 GVW

: 5950 Kgs

 Payload

: 3424 Kgs

 WB

: 3100 mm

 Load body

: 10 Ft X 6.5 Ft

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms.

60

SFC 407 Twin Tyr

 Engine

: TATA 4SP TCIC (BHARAT STAGE-III)

 Power

: 100 PS(75 KW) @ 2800 rpm

 Torque

: 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm

 FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 280 mm dia

 G. Box

: G380. Synchromesh, 5 F,1 R

 Steering  Brakes

: Manual, Variable ratio 25 to 28.1 : Vacuum assisted dual circuit hydraulic

 Tyres

: 8.25 x 16 – 16 Ply Rating

 GVW

: 5300 Kgs

 Payload

: 2900 Kgs

 WB

: 3100 mm

 Load body

: 10 Ft X 6.5 Ft

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms.

61

LPT 407 EX MS

 Engine : TATA 4SP TCIC (BHARAT STAGE-III)  Power

: 100 PS(75 KW) @ 2800 rpm

 Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm  FIP  Clutch

: VP 37 Electronic Rotary-MICO : Single plate dry friction type, 280 mm dia

 G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual, Variable ratio 34.2 to 28

 Brakes : Vacuum assisted dual circuit hydraulic  Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 6250 Kgs

 Payload

: 3400 Kgs

 WB

: 3400 mm

 Load body

: 4093 L x 2074 W x 603 H /1773 (HD)

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval : 20,000 Kms.

62

LPT 407 EX2

 Engine  Power

: TATA 4SP TCIC (BHARAT STAGE-III) : 100 PS(75 KW) @ 2800 rpm

 Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 280 mm dia

 G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual, Variable ratio 34.2 to 28

 Brakes

: Vacuum assisted dual circuit hydraulic

 Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 7250 Kgs

 Payload

: 4134 Kgs

 WB

: 3400 mm

 Load body

: 4093 L x 2074 W x 603 H /1773 (HD)

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval : 20,000 Kms.

63

LPK 407 Tipper

 Engine : TATA 4SP TCIC (BHARAT STAGE-III)  Power

: 100 PS(75 KW) @ 2800 rpm

 Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 280 mm dia

 G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Power Steering, Variable ratio 25 to 28.1

 Brakes : Vacuum assisted dual circuit hydraulic  Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 7250 Kgs

 WB

: 3400 mm

 Cubic Capacity : 3 Cu. M (110 cft)  Load body

: 4093 L x 2074 W x 603 H /1773 (HD)

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms.

64

SK 407 Tipper

 Engine : TATA 4SP TCIC (BHARAT STAGE-III)  Power

: 100 PS(75 KW) @ 2800 rpm

 Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 280 mm dia

 G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Power Steering, Variable ratio 25 to 28.1

 Brakes : Vacuum assisted dual circuit hydraulic  Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 6250 Kgs

 WB

: 3100 mm

 Cubic Capacity : 2.67 Cu. M (90 cft)  Load body

: 4093 L x 2074 W x 603 H /1773 (HD)

 TCR

: 5.5m

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval : 20,000 Kms.

65

SFC 709 EX

 Engine : TATA 497 TCIC (BHARAT STAGE-III)  Power

: 125 PS @ 2400 rpm

 Torque : 400 Nm @ 1300 – 1500 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 310 mm dia

 G. Box : G40. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual Steering, Ratio 34.2 to 28:1

 Brakes : Dual Circuit S Cam Air brake with LCRV  Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 7490Kgs

 Payload

: 4300 Kgs

 WB (mm)

: 3800

 LB (mm)

: 3833 L x 2057 W x 603/1713(Hideck) H

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms.

66

LPT 709 EX2

 Engine : TATA 497 TCIC (BHARAT STAGE-III)  Power

: 125 PS @ 2400 rpm

 Torque : 400 Nm @ 1300 – 1500 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 310 mm dia

 G. Box : G40. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual Steering, Ratio 34.2 to 28:1

 Brakes : Dual Circuit S Cam Air brake with LCRV  Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 7450 Kgs

 Payload

: 4200 Kgs

 WB (mm)

: 3800

 LB (mm)

: 3833 L x 2057 W x 603/1713(Hideck) H

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms.

67

SFC 909 EX MS

Engine : TATA 497 TCIC (BHARAT STAGE-III) Power

: 125 PS @ 2400 rpm

Torque : 400 Nm @ 1300 – 1500 rpm FIP

: VP 37 Electronic Rotary-MICO

Clutch

: Single plate dry friction type, 310 mm dia

G. Box : G40. Synchromesh, 5 F,1 R(PTO Option) Steering

: Manual Steering, Ratio 34.2 to 28:1

Brakes : Dual Circuit S Cam Air brake With LCRV Tyres

: 8.25 x 16 -16 Ply Rating

GVW

: 9600Kgs

Payload

: 5700 Kgs

WB (mm)

: 3800

LB (mm)

: 3833 L x 2057 W x 603/1713(Hideck) H

Warranty

: 3 Lack Kms / 3 Yrs

S0ervice Interval

: 20,000 Kms.

68

LPT 909 EX MS / EX2

 Engine : TATA 497 TCIC (BHARAT STAGE-III)  Power

: 125 PS @ 2400 rpm

 Torque : 400 Nm @ 1300 – 1500 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 310 mm dia

 G. Box : G40. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual Steering, Ratio 34.2 to 28:1

 Brakes : Dual Circuit S Cam Air brake With LCRV  Tyres

: 8.25 x 16 -16 Ply Rating

 GVW

: 9600Kgs

 Payload

: 6200 Kgs

 WB (mm)

: 3800

 LB (mm)

: 5050 L x 2042 W x 603/1773 H

 Warranty

: 3 Lack Kms / 3 Yrs

 Service Interval

: 20,000 Kms.

69

LPT 1109 EX

 Engine : TATA 497 TCIC (BHARAT STAGE-III)  Power

: 125 PS @ 2400 rpm

 Torque : 400 Nm @ 1300 – 1500 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 310 mm dia

 G. Box : G40. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual Steering, Ratio 34.2 to 28:1

 Brakes : Dual Circuit S Cam Air brake With LCRV  Tyres

: 8.25 x20 -16 Ply Rating

 GVW

: 11900Kgs

 Payload

: 7600 Kgs

 WB (mm)

: 4200 and 3600

 LB (mm)

: 4821 L x 2157 W x 603/1800 H -3600 W and 5791 L x 2157 W x 603x1800 H – 4200 WB

 Warranty

: 1.5 Lack Kms / 1.5 Yrs

 Service Interval

: 20,000 Kms.

70

LPT 1109 EX2

 Engine : TATA 497 TCIC (BHARAT STAGE-III)  Power

: 125 PS @ 2400 rpm

 Torque : 400 Nm @ 1300 – 1500 rpm  FIP

: VP 37 Electronic Rotary-MICO

 Clutch

: Single plate dry friction type, 310 mm dia

 G. Box : G40. Synchromesh, 5 F,1 R(PTO Option)  Steering

: Manual Steering, Ratio 34.2 to 28:1

 Brakes : Dual Circuit S Cam Air brake With LCRV  Tyres

: 8.25 x20 -16 Ply Rating

 GVW

: 12990Kgs

 Payload

: 8015 Kgs

 WB (mm)

: 4200

 LB (mm)

: 5791 L x 2157 W x 603x1800 H – 4200 WB

 Warranty

: 1.5 Lack Kms / 1.5 Yrs

 Service Interval

: 20,000 Kms.

71

TOPIC -ANALYSIS OF POTENTIAL PICKUP MARKET AND COMPRATIVE STUDY WITH MIHANDRA MAXX PICKUP

TATA 407 PICK UP

MAHINDRA’S PICK UP 72

We wanted to make a fresh beginning… We went to…

WHAT DO THEY HAVE TO SAY ABOUT PICKUPS? 

Pickup means MAHINDRA MAXX



Fuel mileage of upto 13 KMPL



Loads upto 2.5T



EMI of around



Price of

Rs 11,000/-

4.9 Lacs

73

Limitation of a pickup… 

Unstable at higher loads



Forego opportunity for longer leads



Maintenance is higher after 4 years



Not good at high loads in ghats



Penalty of Rs 2000/- per month due to overload



Front end lifting at 2.5T + loads



MILEAGE OF 10.5 -11 KMPL

What is a 407 TATA PICKUP?



Rear to match utility of pickups



Front Cab same as that of 407

74

Why is it a perfect pickup? 407 pickup‟s overall length is lesser

The length of TATA motor‟s is 4700 which is lesser then Mahindra‟s Pickup that is good for Tata‟s pick up

75

Lower Turning circle radius gives

The turning circle of Tata‟s is lesser then Mahindra‟s pickup 

TATA‟s pick turning circle is 5.5 m



Mahindra‟s turning circles is 6.35 m

76

Lower loading platform height 

For ease of loading and unloading

Still it gives the more loading area than pickup 

India‟s SHORTEST pickup with LARGEST Load body

77

Guaranteed savings…

What do we mean by long leads?

78

COMPARISON IN EARNINGS Prevailing market loads

Prevailing market loads

Pick up 407

Max

407 pickup

Load

2.5T

2.5 T

2.5 T

Distance per

175Km

175Km

225

4300Km

4300km

5600Km

Max pick up

day Distance per

NOT

month Total revenue

38000

38000

46000

Diesel

15480

14772

19734

EMI

11400

11400

11400

Maintenance

500

2000

500

Tyres

1400

1750

1400

Total Expenses

28780

29892

33034

Net

9220

8108

12966

POSSOBILITY

Expenses

After 4 years… M&M

TATA407PU

Earnings in 4 years

3.9Lacs

6.2lacs

Resale Value

2.4 Lacs

2.9 Lacs

Total Earnings

6.3 Lacs

9.1 Lacs

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SERVICE INTERVAL MAX@5000 kms

407 TATA PICK UP @20000

Kms Km

Max

407 Pick up

Reading Total

Details of service expense

Details of service

Amount expense 5000

Engine oil 1250,oil &diesel filter

Total Amount

2155

x

Engine oil 1250, diesel filter 350, 2250

X

350,Differential oil 275,steering top up 180,misc 100 10000

misc 100,GB oil 550 15000

Greasing 150.misc 100

250

20000

Engine oil 1250, diesel filter,

2055

x Engine oil

Differential oil 275,steering top

1680,Diesel & oil

up& misc 180

Filter 270,misc

2150

25000

Greasing 150.misc 100,labour

450

x

30000

Engine oil 1250, diesel filter

2400

x

450

x

350,misc 100, labor 700 35000

Greasing 150.misc 100,labour

40000

Engine oil 1250, diesel filter 350, collant,Air filter 880, clutch &

Engine oil 4395

brake fluid 110,GB oil 550,

1680,Diesel&oil filter 270,Differential

Differential oil 275,steering top

oil,400,Air filter

up 180 labor 700,misc 100

270,Hub greasing 500,misc 200

80

4100

45000

Greasing 150.misc 100,labour

450

x

50000

Engine oil 1250,Diesel &filter

3230

x

350,Gear box oil 550,Steering oil 180,greasing 100,Misc 100, labor 700 Total expenses for 50000 km

Total expenses for

18085

6250

50000 km

INDIA’S SHORTEST pickup with HIGHEST PAYLOAD is… SPCIFICATION

407 PICKUP

MAX PICK

DIFFERENCE

UP Vehicle cost

485000

489000

4000

Down payment (15%)

72750

73350

600

Insurance

14000

14000

0

Registration

3000

3000

0

Road Tax: Life tax for Maxx

10000

47000

37000

99750

137350

37600

Annual tax for 407 pick up

Total initial investment

81

How does it compare with MAX on price…?

4.89 Lac

4.85Lac

Summary of comparisons SPCIFICATION

TATA 407 PICK UP

MAHINDRA MAXX PICK UP

Gvw (KG)

4450

2820

Payload(KG)

2250

1160

Overall length(MM)

4700

5219

Turning Circle (M)

11

12.7

Height of loading platform from floor(MM)

970

990

Loading platform (MM)

2533*1905

2540*1700

Tyre size

7.00*16

15‟‟RADIAL

Service interval

20000KM

5000KM

Total expences for 50000

6250

18085

Vehicle cost

489000

485000

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CHAPTER 4

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SWOT ANALYSIS A SWOT analysis is a strategic planning tool used to evaluate the Weaknesses, Opportunities &

Threats involved in a project

strengths,

or in a business

venture or in any other situation requiring a decision.

STRENGTHS  TATA motors is market leader In automobile industry with high market share.  TATA motors company have hugr employee base.  TATA motors employee productivity percentage is higher.  TATA motors produce low price Trucks with low fuel consumption.  TATA motors is the reputable brand in Indian industry  TATA motors limited is india‟s largest automobile company with revenues of Rs. 35651.48 crores(8.8 billion)  The company‟s dealership. Sales. Service and spare parts network comprises over 3500 touch points.  Tata motors has been aggressively acquiring foreign brands to increase its global presence.  The research and development department of tata motors is very strong.  Tata motors posses high corporate responsibility.

Weaknesses  Shareholders of TATA motors are not getting much from their investments due to low ROI on shares.  The thing which customer not like about TATA motors vehicles is weak safety standards.  Domestic sales are not impressive.  TATA always followed the low cost advantage strategy although the other segment such as Trucks are still untapped.

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Opportunities  As it is low cost vehicle product so it can take the advantage of this strength to exploit the opportunity by entering into the third world countries.  Incorporate safety features in the vehicles to gain more customer satisfaction and allow the safety cautious people to become the customer of TATA motors.  Manufacturing luxury vehicles to attract corporate segment  Joint venture and acquisition in other countries.

Threats  The prices of material such as steel, plastic, rubber is rising which also raise the total production cost of vehicle.  TATA motors has cost advantage over its competitors.If the competitors will follow the same strategy then it may reduce the sales of TATA motors.  Low safety standards  Fluctuation in the economic condition  Rising prices of petrol, diesel and CNG

85

GENERAL INTRODUCTION

1) PROBLEM DEFINITION DEFINITION:-

In order to carry out the research programmed, the researcher should know the basic problem. A competent researcher will not accept a research, until he understands the problem definition is the core of research process. As such it denotes the particular most important step to be performed. According to researcher‟s viewpoint problem identification represents conversion of the management problem in to research problem.

In the case, the topic is to know the “customer satisfaction towards TATA MOTORS” the basic problem is to know the satisfaction of the consumer is at present towards the TATA MOTORS. What people think about it? The main problem is to know how many people are interested in purchasing the TATA MOTORS vehicle.

2) OBJECTIVES OF THE STUDY:-

The main objective of the study can be explained as below:  To know how many persons are willing to buy the TATA MOTORS TRUCK?  To know the different criteria that the customer undertakes while purchasing the Truks.  Through customer satisfaction, we can know the current position of TATA MOTORS in the market.  Also the study will provide detail about the automobile sectors and the position of the company will be known.

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3) SCOPE OF THE STUDY:Scope of the study is to know the customer satisfaction about TATA MOTORS through of different areas. I.e. different areas. In Agra city.

4) RESEARCH METHODOLOGY “Research is an organized inquiry designed and carried out to provide information for solving problems.” -

Fred Kerlinger.

“Research is careful inquiry or examination to discover new information or relationships and to existing knowledge.” - Francis Rammel.

RESEARCH COMPONENTS:-

Research design:Research design is the plan for collecting the information related to the study. Research design explains the methods that are used for collecting the information. The research design will focus attention on the different methods that are used for collection of the data. Also it will help to solve the problem. Different forms of collecting the data will be tasted in the research design.

In this case, survey method is used to collect the necessary data in the survey method, the personal interview is used to collect the information from the respondents, and questionnaires are used. The respondents are visited personally, and the detail information is collected related to the study. The question mainly focuses attention on the consumer behavior to fulfill the objective of the study

87

DATA COLLECTION METHOD:-

There are two types of methods used data collection i.e secondary data & primary data. I collect primary data. (1) Primary Data:Primary data are those, which are collected for the first time and they are original in character. The researcher he to study a particular p roblem collects there.

Questionnaire carrying various questions regarding research method. Researchers personally visited to the consumer and ask the questions and sub questions to him and recorded the answer in the questionnaire.

During the visit to consumer the researcher observe that the consumers are frightened to disclose of information due to the income tax and sales tax authority. For this study the researcher did not simply relied on the questionnaire but also adopted the observation method for collecting real facts. SAMPLING PLAN:-

Sampling plan includes. (A) Sampling unit (B) Sample size (C) Sampling method

88

(A) Sampling Unit:In my study the market survey was conducted in Agra city. Conducted I have covered different areas under my study. Different areas like Transport nagar & other areas of the city are covered by researchers during the study.

(B) Sample Size:One of the most important parts for the research is to decide sample size. I have taken 100 samples. The sample size explains how many consumers are covered in the study?

5) LIMITATION OF THE STUDY:-

The time period of the survey being only two months it was not possible to conduct a highly in depth and details study.

Different people have a different thought, process and different attitudes. As a result their manner of answering the questions of the study differs the answers received sometimes good while sometimes they where negative.

A census survey is not possible due to time period so I have selected sample surve

89

E) ANALYSIS & INTERPRETATION:TABLE NO:-1 Table showing the genders of the respondents

Category

Percentage

Male

85

Female

15

Total

100

percentage 100 50 percentage 0

percentage male female

ANALYSIS: 

85% of the respondents are male



15% of the respondents are female.

90

TABLE NO:-2 Table showing distribution on the basis of the occupation

Occupation

Percent

Professional

35

Govt. employer

15

Private employer

10

Businessman

35

Other

05

Total

100

Other 5%

Percent

Professinonal 35%

Businessman 35%

Private Employee 10%

Govt. Employee 15%

ANALYSIS:  35% are Professionals , 15% are Govt. Employee,10% are private Employee  35% are Businessman and 05% are other.

91

TABLE NO:-3 This table showing SOURCE OF FINANCE

Percentage Model Of Purchase

Loan

85

Cash

15

Total

100

Percent 100 80 60

Percent

40 20 0 Loan

Cash

ANALYSIS: In source of finance 85% respondent are buy trucks by loan which is very high & then by cash which is15%, deference between this is very high.

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TABLE NO:-4 Table showing the reasons of purchase from Ashok auto sales (authorized dealer). Reason Of Purchase

Percentage

Quick Delivery

20

Customer Care

35

After Sales service

40

All

05

Total

100

All 5%

After Sales service 40%

Percent Quick Delivery 20%

Customer Care 35%

ANALYSIS: 20% respondent are satisfactory with Quick delivery  30% respondent are satisfactory with Customer care  40% respondent are satisfactory with After sales service  05% respondent are satisfactory with All

93

TABLE NO:-5 This table showing about price of TATA Trucks when compared with its facility Facility

Percentage

High

10

Normal

80

Low

10

Total

100

Percent 90 80 80

70 60 50

Percent

40 30 20 10

10

10

0 High

Normal

Low

ANALYSIS: Here we can see that 80% respondent give normal, and then second high which is 10% , so performance of tata Trucks is best.

.

94

TABLE NO:-6 This table showing satisfaction with Tata Trucks Satisfaction

Percentage

Yes

60

No

40

Total

100

Percent 70 60 50 40 Percent

30 20 10 0 Yes

No

ANALYSIS: 60% respondent are satisfied with Tata trucks  40% respondent are unsatisfied with Tata Trucks

.

95

TABLE NO:-7 MOST TWO FEATURES OF TATA TRUCKS

Attribute

Percentages

New model & design

30

Mileage

40

Pick-up

20

Other

10

Total

100

10

Other

20

Pick-up

40

Mileage 30

New model & design 0

10

20

30

40

Percent

ANALYSIS: In most features that in first is mileage which is 40%, then on second is new model and design which is 30% & on third pick up which is 20%, out of 100 respondents. So mileage is most features selected by respondents.

96

TABLE NO:-8 This table showing the maintenance cost of Tata Trucks Maintenance Cost

Percentages

Medium Cost

60

Low Cost

35

High Cost

05

Total

100 60 60 50 35

40 30 20 10

5

0 Medium Cost

Low Cost High Cost Percent

ANALYSIS: 60% responders are satisfied because of medium maintains cost  05% responders are unsatisfied because of high cost of maintains.

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TABLE NO:-9 This table showing performance of Tata Trucks

Performance

Percentages

Excellent

30

Good

55

Poor

15

Total

100

Percent 60 50 40 30

Percent

20 10 0 Excellent

Good

Poor

ANALYSIS: Out of 100 responders 30% are feel its excellent performance and 55% responders are feel it‟s good performance and remaining 15% feel its poor performance.

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TABLE NO:-10 Table showing the satisfied with service provide by Ashok auto sales Agra (authorized dealer)

Service

Percentages

Yes

71

No

29

Total

100

Percent 80 70 60 50 40 30 20 10 0

Percent

Yes

No

ANALYSIS: 71% Are satisfied with service provide by Ashok auto sales Agra (authorized dealer) and 29% not satisfied

99

TABLE NO:-11 This table showing satisfaction with Tata motors responding to customers‟ needs

Satisfaction with company

Percentages

Yes

67

No

33

Total

100

Percent 70 60 50 40

Percent

30 20 10 0 Yes

No

ANALYSIS: This chart shows that 33% customers are unsatisfied with Trucks, 67% customers are satisfied.

100

TABLE NO:-12 Table showing, satisfy the quality of workmanship of Ashok auto sales Agra (authorized dealer)

Quality of workmanship

Percentages

Highly Satisfied

10

Satisfied

65

Not Satisfied

25

Total

100

Percent 70 60 50 40 Percent

30 20 10 0 Highly Satisfied

Satisfied

Not Satisfied

ANALYSIS: 10% responders are highly satisfied with service quality provide by Ashok auto sales 65% responders are satisfied and 25% responders unsatisfied with service quality provide by Ashok workshop.

101

TABLE NO:-13 Table showing the reasons to go for Tata Trucks Category

Percentages

Price

00

fual efficiency

25

traveling comfort

54

brand name

17

Other

04

Total

100

percentage 60 40 20 0 percentage

percentage

ANALYSIS:  25% of responders prefer Tata for fuel efficiency  54% of responders prefer Tata for Traveling comfort  17% of responders prefer Tata for brand name From the above statement it is clear that maximum no of responders chose tata for traveling comfort.

102

TABLE NO:-14 Table showing opinion on the information given by sales representative

Category

Percentages

Satisfactory

45

Convincing

29

Unsatisfactory

16

Bad

10

Total

100

Percentage 60 40 20 0 Percentage

Percentage

ANALYSIS: 45% of responders are satisfactory on the information and demonstration givan by sales representative.  29% of respondent are convincing on the information and demonstration givan by sales representative. Maximum no of responders are satisfactory on the information and demonstration givan by sales representative.

103

TABLE NO:-15 Table showing whether TATA has to increase its services centers both in Rural and URBAN AREAS?

Category

Percentages

Yes

89

No

11

Total

100

percentage

100 50 percentage 0

percentage yes

no

ANALYSIS: 89% respondent say YES regarding whether TATA has to increase its services centers both in rural and urban areas. Maximum no of responders say YES regarding wther TATA has to increase its services centers both in rural and urban areas.

104

B) FINDING:Based on the data gathered by administrating schedules to customer the following observations are made.  Maximum number of respondent have chose Tata Trucks, as it is well suited for traveling both in rural and urban areas.  The maximum no…… of people are very much satisfied with the overall performance of Tata Trucks.  Most of the customer has the opinion that looks of Tata Trucks leads to their satisfaction.  Customers are dissatisfied with the fuel consumption.  Some customers are extremely satisfied with safety and comfort & some are neutral in their opinion.  Most of the customers are using the vehicle for their own purpose.  Customers are not much with the maintenance cost.  Customers are of the neutral opinion regarding the design.  Maximum no... Of customers are of the wish that not to recommend Tata Truks to others.  Customers are much satisfied with the information and demo given by sales representative.  Most of customers are of opinion that Tata should increases its service centers in rural and urban areas.

105

C) SUGGESTIONS The study is aimed at analyzing customer satisfaction with sample 100 members, which has helped in getting an overall view of customer satisfaction toward Tata Motors considering different criteria. Recommendation Tata company has to implement good customer relationship management strategy that enhances customer satisfaction level.

 The company can undertake R&D to improve the existing feature which field helps increase in the customer satisfaction.  The company should promote about the entire feature offered by it.  As majority of the customer give opinion that they are satisfied is the factors, services and design of the product of the company should taken not only maintain the existing standard but also enhance them.  To increase the mileage efficiency.  To provide mobile services where one should be able to reach the spot in case of any break down.  To bring down the cost of spares and improve.  Customer care is the best way to build long term relation, because they also have emotional and psychological needs when they purchase a Trucks

106

D) CONCULUSION

 Tata is one of the best companies because of its good environment. The experience in the organization was great because I have learnt many practical concept and came to know how actually an organization works.  This study is done to know the customers satisfaction towards Tata Trucks, with the help of data collected from customers through questionnaires. By this study we also knew that customers have mixed opinion about Tata Trucks.  The result of the survey conducted showed that most of the customers purchase Trucks based on mileage followed by price. This study also shows that customers prefer looks of the Trucks

107

CHAPTER 5

108

BIBLOGRAPHY

Referred books Consumer behavior Marketing research Internet http://www.siamindia.com/ - homepage of the Society of Indian Automobile Manufacturers. http://www.tata.com/0_products_services/companies_industries/automotive/commer cial_vehicles.htm - page hosted by the TATA Motors limited homepage showcasing the TATA portfolio. http://www.keveney.com – This site hosts animated engine cycles namely Otto cycle and diesel cycles in addition to other engines as well.

Some other important links www.tatamotors.com www.eichermotors/trucks.com www.forcemotors.com www.tataartcles.com www.amw.com www.swarajmazda.com www.diamler.com

109

www.autoreview.com www.crisil.com www.autoworld.com

QUESTIONNAIRE STUDY ON CUSTOMER SATISFACTION TOWARD TATA MOTORS (LCV/ICV Trucks) WITH SPECIAL SIGNIFICANCE TO ASHOK AUTO SALES AGRA

Customer name: Address: Vehicle number: Model: 1. Occupation: a) Professional b) Govt. employee c) Private employee d) student e) Business f) Others 2. Family income: a) Below Rs-75000 b) Rs 75000 to Rs 125000 c) Rs 125000 to 150000 d) above Rs 150000

3. Model of purchase: a) Loan b) cash 4. Mention reason to purchase the vehicle from ASHOK AUTO SALES AGRA (TATA MOTORS AUTHORISED DEALER) 110

a) Quick delivery b) Customer care c) After sales service d) All

5. What do you feel about the price of TATA TRUCK when compared with its facilities? a) High b) Normal c) Low

6. Do you satisfied with your TATA MOTORS? a) Yes b) No 7. What attribute made you to purchase? a) New model & design b) Mileage c) Pick-up d) Others

8. What is the maintains cost of your TATA TRUCKS? a) Medium cost b) Low cost c) High cost 9. Please specify the overall performance of your TATA TRUCKS? a)Excellent b) Good c)poor 10. Do you satisfied with the services provide ASHOK AUTO SALES (TATA MOTORS AUTHORISED DEALER)? a) Yes b) No 111

11. Do you satisfied with ASHOK AUTO AUTHORISED DEALER) responding to your needs?

SALES

(TATA MOTORS

a) Yes b) No

12. Do you prior appointment for your service and maintenance? a)All the time b)Sometime c)Never 13. Are you satisfied with the workshop service? a) All the time b) Sometime c) Never

14. Are the opening and closing time of our workshop convenient? a) Yes b) No

15. Do you satisfy the quality of workmanship of our workshop? a) Highly satisfied b) Satisfied c) Not satisfied 16. Do you think TATA MOTORS has to increase its services center both in Rural and Urban areas ? a) YES b) NO

112