Project Report on Jio vs Airtel

A Research Report On “A Comparative Study on Reliance Jio & Airtel”

SUBMITTED TO UTTRAKHAND TECHNICAL UNIVERSITY IN THE PARTIAL FULFILMENT OF “MASTER OF BUSINESS ADMINISTRATION”

SESSION- 2015-2017

Under The Guidance of Dr. Sachin Chauhan Submitted By ROHIT SHRIVASTAVA Roll No-151030500046

Quantum School of Business, Mandawar (22km milestone), Roorkee-Dehradun Highway (NH-73), Roorkee Uttarakhand

CONTENTS 1

 

Acknowledgement Executive Summary

Chapter 1  Introduction  Companies profile

Chapter 2  Objectives  Scope of study  Use and importance of study

Chapter 3  Research methodology  Analysis of data  Finding

Chapter 4    

Conclusion Recommendation SWOT analysis of Reliance Jio & Airtel Limitation

Chapter 5  Questionnaire  Bibliography

CERTIFICATE FROM ORGANIZATION/ INSTITUTE 2

CERTIFICATE Quantum School of Business Mandawar (22 Km Milestone), Roorkee – Dehradun Highway (NH73), Roorkee – 247667

Approved by AICTE, Ministry of HRD, Government of India This is to certify that Mr. Rohit Shrivastava is a student of MBA final year of Quantum School of Business, Roorkee of Batch 2015-17. He has satisfactory completed the Research topic “A Comparative Study on Reliance Jio & Airtel” as per the rules and guidelines of Uttarakhand Technical University, Dehradun (Uttarakhand) in the academic session 2015-17. (Signature) (Signature) Project Mentor department (HOD)

Head of

CANDIDATE DECLARATION

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I am Rohit Shrivastava hereby declare that the project work entitled “A Comparative Study on Reliance Jio & Airtel” was carried by me in the partial fulfillment of MBA Program Quantum School of Business, Roorkee under Uttarakhand Technical University. This project was undertaken as a part of academic curriculum according to the university rules and norms and it do not have any commercial interest and motive. It is my original work. It is not submitted to any other organization for any other purpose

Rohit Shrivastava MBA 2nd year

ACKNOWLEDGEMENT

I acknowledge here to all who have been instrumental in preparation of 4

my project. I acknowledge my gratitude to my parents whose support, dedication and honest efforts have given me an immense help in doing this project. I take the opportunity to thanks to Dr. Sachin Chauhan Professor of Quantum School of Business, for motivating, encouraging, guiding and supporting at every step and sparing their valuable time for me. Last but not the least I record my sincere thanks to all beloved and respectable persons who helped me and could find any separate mention.

Rohit Shrivastava Signature: Date:

PREFACE In today’s customer centered market consumers have more choice because of their different habit’s attitudes, opinions, perception, personality etc. and therefore, they have really become choosy. Their buying behavior constantly undergoes modification, consumers are the king or god in the market, and so 5

it is important to know the buying decision of consumers and why they buy one particular product when other is equally attractive. This research report has been prepared to satisfy dual purpose. The market survey done will at us know the consumer habits, buying criteria, Inspiration rate, time period, frequency rate, place, effect of an advertising and sales promotion and secondary data will give us an inside into Newspaper and trends of last few year. Finally, this research report was really good learning process for me and it gave me an opportunity to compare the theoretical knowledge gain with the practical aspects and difficulties that come across in real life. This project is fulfillment of course curriculum of MBA Program set by utu, as each student has to undergo for research report Project. This project is presented in systematic manner. It contains the information related to company’s profile and sales promotion of Reliance Jio & Airtel than research methodology, analytical part, findings suggestion, recommendation and conclusion is given at the end. The bibliography and appendix also given for know more about the sample and other information related to telecom markets. I hope that these will serve the purpose.

Rohit Shrivastava Signature: Date:

EXECUTIVE SUMMARY India is currently the world’s second-largest telecommunications market and has registered strong growth in the past decade and half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s Gross Domestic Product (GDP), according to report prepared by GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). 6

The liberal and reformist policies of the Government of India have been instrumental along with strong consumer demand in the rapid growth in the Indian telecom sector. The government has enabled easy market access to telecom equipment and a fair and proactive regulatory framework that has ensured availability of telecom services to consumer at affordable prices. The deregulation of Foreign Direct Investment (FDI) norms has made the sector one of the fastest growing and a top five employment opportunity generator in the country. The Indian telecom sector is expected to generate four million direct and indirect jobs over the next five years according to estimates by Randstad India. The employment opportunities are expected to be created due to combination of government’s efforts to increase penetration in rural areas and the rapid increase in smartphone sales and rising internet usage. International Data Corporation (IDC) predicts India to overtake US as the second-largest smartphone market globally by 2017 and to maintain high growth rate over the next few years as people switch to smartphones and gradually upgrade to 4G.

Market Size Driven by strong adoption of data consumption on handheld devices, the total mobile services market revenue in India is expected to touch US$ 37 billion in 2017, registering a Compound Annual Growth Rate (CAGR) of 5.2 per cent between 2014 and 2017, according to research firm IDC. According to a report by leading research firm Market Research Store, the Indian telecommunication services market will likely grow by 10.3 per cent year-on-year to reach US$ 103.9 billion by 2020. According to the Ericsson Mobility Report India, smartphone subscriptions in India is expected to increase four-fold to 810 million users by 2021, while the total smartphone traffic is expected to grow seventeen-fold to 4.2 Exabyte’s (EB) per month by 2021. According to a study by GSMA, smartphones are expected to account for two out of every three mobile connections globally by 2020 making India the fourth largest smartphone market. India is expected to lead in the growth of smartphone adoption globally with an estimated net addition of 350 million by year 2020.## Total number of smartphone shipments in India stood at 25.8 million units in the quarter ending December 2016, and smartphone shipments during 2016 stood at 109.1 million units, up 7

by 5.2 per cent year-on-year. Broadband services user-base in India is expected to grow to 250 million connections by 2017.

Investment With daily increasing subscriber base, there have been a lot of investments and developments in the sector. The industry has attracted FDI worth US$ 23.92 billion during the period April 2000 to December 2016, according to the data released by Department of Industrial Policy and Promotion (DIPP). Some of the major developments in the recent past are: 

Bharti Airtel will buy Telenor's India operations in seven circles to receive 43.5 megahertz (MHz) spectrum in the 1800 MHz band.



Apple plans to produce iPhone SE at an upcoming facility in Bengaluru, owned by its partner Wistron.



Ortel Communications, Odisha’s largest multi-system operator, plans to invest around Rs 300 crore (US$ 45 million) over the next two years, for upgrading its infrastructure, along with strengthening its reach, efficiency and competitiveness in the market.



Reliance Communications Limited (R Com) has signed a binding agreement with Brookfield Infrastructure Partners to sell a 51 per cent stake in Reliance Infratel, R Com’s tower unit, for Rs 11,000 crore (US$ 1.65 billion).



Private equity giant KKR & Co LP and pension giant Canada Pension Plan Investment Board (CPPIB) are in talks to acquire a significant stake in Bharti Infratel, which is expected at around US$ 4 billion. .

 Vodacom SA, a subsidiary of Vodafone Plc, has entered into an agreement with Tata Communications Ltd to buy the fixed-line assets of TataComm's South African telecom subsidiary Neotel Pty Ltd.  Reliance Communications Ltd, India’s fourth largest mobile services provider, has agreed to acquire Sistema Shyam Tele Services Ltd (SSTL), the local unit of Russian company Sistema JSFC, in a deal valued at Rs 4,500 crore (US$ 675 million), which includes payments to the government for spectrum allotted to Sistema.

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 Swedish telecom equipment maker Ericsson has announced the introduction of a new radio system in the Indian market, which will provide the necessary infrastructure required by mobile companies in order to provide Fifth-Generation (5G) services in future.

Government Initiatives  The government has fast-tracked reforms in the telecom sector and continues to be proactive in providing room for growth for telecom companies. Some of the other major initiatives taken by the government are as follows:  The Government of India has allocated Rs 10,000 crore (US$ 1.5 billion) for rolling out optical fiber-based broadband network across 150,000 cumulative gram panchayats (GP) and Rs 3,000 crore (US$ 450 million) for laying optical fiber cable (OFC) and procuring equipment for the Network For Spectrum (NFS) project in 2017-18.  The Ministry of Communications & Information Technology has launched Twitter Sewa, an online communications platform for registration and resolution of user complaints in the telecommunications and postal sectors.  The TRAI has released a consultation paper which aims to offer consumers free Internet services within the net neutrality framework and has proposed three models for free data delivery to customers without violating the regulations.  The Government of India has liberalised the payment terms for spectrum auctions by allowing two options of payments to telecom companies for acquiring the right to use spectrum, which include upfront payment and payment in instalments.  The Department of Telecommunications (DoT) has amended the Unified Licence for telecom operations which will allow sharing of active telecom infrastructure like antenna, feeder cable and transmission systems between operators, thereby lowering the costs of operations and leading to faster rollout of networks.

 The TRAI has recommended a Public-Private Partnership (PPP) model for Bharat Net, the central government’s ambitious project to set up a broadband network in rural India, and has also envisaged central and state governments to become the main clients in this project. 9

 The Ministry of Skill Development and Entrepreneurship (MSDE) signed a Memorandum of Understanding (MOU) with DoT to develop and implement National Action Plan for Skill Development in Telecom Sector, with an objective of fulfilling skilled manpower requirement and providing employment and entrepreneurship opportunities in the sector.  The TRAI has directed the telecom companies or mobile operators to compensate the consumers in the event of dropped calls with a view to reduce the increasing number of dropped calls.

Road Ahead India will emerge as a leading player in the virtual world by having 700 million internet users of the 4.7 billion global users by 2025, as per a Microsoft report. With the government’s favourable regulation policies and 4G services hitting the market, the Indian telecommunication sector is expected to witness fast growth in the next few years. The Government of India also plans to auction the 5G spectrum in bands like 3,300 MHz and 3,400 MHz to promote initiatives like Internet of Things (IOT), machine-tomachine communications, instant high definition video transfer as well as its Smart Cities initiative.

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CHAPTER-1

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INTRODUCTION This research is conducted on the basis of growing competition in mobile Sector. The biggest competitor of mobile sector in Roorkee are “Reliance Jio &Airtel”. This Research is conducted to analyze who is better and why? The telecommunication is the biggest factor in influencing the speed of life in the modern age. Today we can get connection with any corner of world through the push button of computer, with the small mobile phone we can sent not only the massages but also a secret document. As we know that there is a positive view behind any mention that it should be helpful in the development of society. But humans have diverted mentality some of them of positive view and some of them of negative view. Where use any invention for the welfare of society but some uses for the satisfaction their disturbed mentality and to earn more and more money whether it may be harmful for the society. They infringe the norms of society and their behavior is condemned as antisocial, immoral and sinful.

CELLULAR MOBILE SERVICES Cellular is one of the fastest growing and most demanding telecommunication applications. Today, it represents a continuously increasing percentage of all new telephone subscriptions around the world. Currently there are more than 45 million subscribers in worldwide and nearly 50 % of those subscribers are located in USA. It is forecasted that cellular systems using a digital technology will become the universal method of telecommunications. By the year 2005, forecasters predict that there will be more than 100 million cellular subscribers worldwide. 12

GSM (Global System for Mobile Communication )

The GSM Association is a unique organization, with a truly global reach, offering a full range of business and technical services to its members. Now as the wireless family unfolds the association is deriving forward its vision of seamless, limitless, world of wireless communication. Throughout the evolution of cellular telecommunications, various systems have been developed without the benefit of standardized specifications. This presented many problems directly related to compatibility, especially with the development of digital radio technology. The GSM standard is intended to address these problems. Global system for mobile communication (GSM) is a globally accepted standard for digital cellular communication. GSM is the name of a standardization group established in 1982 to create a common European mobile telephone standard that would formulate the specifications for a panEuropean mobile cellular radio system operating at 900 MHz. It is estimated that many country outside of Europe will join the GSM partnership.

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COMPANIES PROFILE Reliance Jio Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G, with coverage across all 22 telecom circles in India.

The services were first beta-launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries, [4][5] and later services were commercially launched on 5 September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL) for ₹4,800cr. Although unlisted, IBSL was the only firm to win broadband spectrum in all 22 zones in India in the 4G auction that took place earlier that year.[6] Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over the country by the end of 2015.[8] However, four months later in October 2015, the company's spokesmen sent out a press release stating that the launch was postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest Litigation, through Prashant Bhushan, challenged the grant of pan-India licence to Jio by the Government of India. The PIL also alleged that Jio was allowed to provide voice telephony along with its 4G data service, by paying an additional fees of just ₹165.8 14

crore (US$25 million) which was arbitrary and unreasonable, and contributed to a loss of ₹2,284.2 crore (US$340 million) to the exchequer.

COMPANY PROFILE

Type

Subsidiary of RIL

Industry

Wireless Telecommunications

Founded 13)

Infotel Broadband Services Ltd. (2009 Reliance Jio Infocomm Limited (201315)

Headquarters:

Navi Mumbai, Maharashtra, India

Key people: Director)

Sanjay Mashruwala (Managing Jyotindra Thacker (Head of IT) Akash Ambani (Chief of Strategy)

Products:

Mobile telephony, Wireless broadband

Owner:

Mukesh Ambani

Parent:

Reliance Industries

Customers:

72.4 million

Subsidiaries:

LYF

Website:

www.jio.com

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The 4G services were launched internally to Jio's partners, its staff and their families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kick started the launch event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani. The closed event was witnessed by more than 35000 RIL employees some of whom were virtually connected from around 1000 locations including Dallas in the US.

The company commercially launched its services on 5 September 2016. Within the first month of commercial operations, Jio announced that it had acquired 16 million subscribers. This is the fastest ramp-up by any mobile network operator anywhere in the world. Jio crossed 50 million subscriber marks in 83 days since its launch. Jio crossed 100 million subscribers on 22 February 2017.

Network Radio frequency summary Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.

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Partnerships Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. The sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio already owns. In September 2016, Jio signed a pact with BSNL for intra-circle roaming which would enable users of the operators to use each other's 4G and 2G spectrum in national roaming mode.

Marketing & Branding On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand ambassador

Products & Services RELIANCE JIO 4G BROADBAND The company has launched its 4G broadband services throughout India in the first quarter of 2016 financial year. It was slated to release in December 2015 after some reports said that the company was waiting to receive final permits from the government. Mukesh Ambani, owner of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general meeting. It will offer data and voice services with peripheral services like instant messaging, live TV, movies on demand, news, streaming music, and a digital payments platform. 17

The company has a network of more than 250,000 km of fiber optic cables in the country, over which it will be partnering with local cable operators to get broader connectivity for its broadband services. With its multi-service operator (MSO) licence, Jio will also serve as a TV channel distributor and will offer television-on-demand on its network.

Pan-India Spectrum Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. The sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio already owns.

Reliance Jio’s vision for India is that broadband and digital services will no longer be a luxury item ,Rather convert it into a basic necessity that can be consumed in abundance by consumers and small businesses .The initiatives are truly aligned with the Government of India's ‘Digital India’ vision for our nation. •

Digital Healthcare

•

Affordable Devices

•

Jio Drive

•

Digital Education

•

Digital Currency

•

Digital Entertainment and social connectivity

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LYF SMARTPHONES

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In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling besides rolling out high-speed Internet services using a fiber network, in addition to the 4G wireless network. [ However, in October 2015, Jio announced that it would be launching its own mobile handset brand named

LYF. On 25 January 2016, the company launched its LYF smartphone series starting with Water 1, through its chain of electronic retail outlets, Reliance Retail. Three more handset models have been released so far, namely Water series, Earth series, and Flame series.

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FLAME 6

Technical Specifications MODEL CHIPSET GENERAL FEATURES

PERFORMANCE

BATTERY

LYF FLAME 6 Qualcomm® Snapdragon 210 MSM8905 Operating System: Android Lollipop 5.1 SIM Slot: Dual SIM (4G+2G)* Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4 Inch Chipset: Quad-Core 1.5GHz Graphics (GPU): Mali 400 MP2@500MHz RAM: 512 MB. Screen Resolution: WVGA, Capacity: 1700 mAh, Lithium Ion Battery Talk time: Up to 4.5 hours (4G)

STORAGE CAPACITYInternal Memory: 4 GB Expandable Memory: Up to 32 GB CAMERA

Rear Camera : 5MP Auto Focus Front Camera : 2MP Fixed Focus, Flash : Rear LED 21

Flash

CONNECTIVITY

3G: yes 4G: yes (LTE) True 4G (LTE Support): VoLTE (Video & HD Voice Call.

FLAME 1

Technical Specifications MODEL

FLAME 1

CHIPSET

Qualcomm® Snapdragon 210 MSM8909

GENERAL FEATURES

Operating System: Android Lollipop 5.1 SIM Slot: Dual SIM (4G+2G), Processor: Quad-Core 1.1 GHz Screen Size: 4.5 Inch.

PERFORMANCE

Graphics (GPU): Adenoid 304 @ 409MHz RAM: 1GB, Screen Resolution: FWVGA 480 x 854 pixel

BATTERY

Capacity: 2000 mAh, Lithium-ion Talk time: Up to 8 Hours (4G)

STORAGE CAPACITY

Internal Memory: 8 GB Expandable Memory: Up to 32 GB

CAMERA

Rear Camera : 5MP Auto Focus Front Camera : 5MP Fixed Focus, Flash : Rear LED Flash 22

CONNECTIVITY

3G: Yes 4G: Yes, LTE CAT4 True 4G (LTE Support): VoLTE (Video & HD Voice Call)

WIND 1

Technical specifications MODEL CHIPSET GENERAL FEATURES PERFORMANCE

LYF WIND 1 Qualcomm®SnapdragonTM 410 MSM8916 Operating System: Android 5.1 Lollipop SIM Slot: Dual SIM (4G+2G) Processor (CPU): Quad-core 1.2 GHz Chipset: Qualcomm® SnapdragonTM 410 MSM8916 Graphics (GPU): Adriano 306 @ 450 MHz RAM: 1 GB, Screen Size 5 Inch, Screen

Resolution: HD, 720x1280 pixels BATTERY

Capacity: 2300 mAh, Lithium - Ion Polymer Talk time: Up to 6 hours (4G) 23

STORAGE CAPACITY

Internal Memory: 8 GB, 16 GB Expandable: Up to 64 GB

CAMERA

Rear Camera: 8 MP Auto Focus Front Camera: 5 MP, Flash: Rear LED Flash

CONNECTIVITY

3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE Support): VoLTE (Video & HD Voice Call)

WIND 5

Technical specifications MODEL

WIND 5

CHIPSET

MTK 6735P

GENERAL FEATURES

Operating System: Android Lollypop 5.1 SIM Slot: Dual SIM (4G+2G), Processor (CPU): Quad-core 1.0GHz

PERFORMANCE

Chipset: MTK 6735P Graphics (GPU): ARM (MaliT720-Mp1)@600

MHz RAM: 1GB BATTERY

Capacity: 2000 mAh, Lithium ion 24

Talk time : Up to 6.5 hours (4G) STORAGE CAPACITY

Internal memory: 8 GB Expandable Memory: Up to 32 Gb

CAMERA

Rear Camera: 8 MP Auto Focus Front Camera: 5MP, Flash: Rear Flash

CONNECTIVITY

3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE Support): VoLTE (HD Voice Call& video call)

WATER 1

Technical specifications MODEL

WATER 1

CHIPSET

Qualcomm® SnapdragonTM 615 MSM8939

GENERAL FEATURES

Operating System: Android Lollipop 5.1.1 SIM Slot: Dual SIM (4+2G), Processor (CPU): Octa-Core 1.5 GHz

PERFORMANCE MSM8939

Chipset: Qualcomm® SnapdragonTM 615 Graphics (GPU): Adriano 405 @ 550 MHz 25

RAM: 2GB,Screen resolution : Full HD, 1080x 1920 pixels BATTERY

Capacity: 2600 mAH, Lithium-ion polymer Talktime: Up to 10 hours (4G)

STORAGE CAPACITY

Internal Memory: 16 GB Expandable Memory: Up to 32 GB

CAMERA

Rear Camera: 13 MP Auto Focus Front Camera: 5MP Fixed Focus Flash: Yes - Both Front and Rear

CONNECTIVITY

3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE Support): VoLTE (Video & HD Voice Call)

Jionet WiFi

Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free Wi-Fi hotspot services in cities throughout India including Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand, Collectorate's Office in Meerut, and at MG Road in Vijayawada among others. Title=Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among others. In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made available in Wankhede Stadium (Mumbai), Punjab Cricket Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi), and Eden Gardens (Kolkata) in India.

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Jio apps In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G services. While the apps are available to download for everyone, a user will require a Jio SIM card to use them. Additionally, most of the apps are in beta phase. Following is a list of the apps: 

MyJio - Manage Jio Account and Digital Services associated with it



JioPlay - A live TV channel service



JioOnDemand - An online HD video library



JioChat Messenger - An instant messaging app



JioBeats - A music player



JioJoin - A VoLTE phone simulator



JioMags - E-reader for magazines



JioXpressNews - A news and magazine aggregator



JioSecurity - Security app



JioDrive - Cloud-based backup too



JioMoney Wallet - An online payments/wallet app.

JIO MIFI WIFI ROUTER

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JIO PREVIEW OFFER FOR HP LAPTOPS:  3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

 3 Months Free Unlimited Calling (At any network)  3 Months Free Unlimited SMS  Life time Roaming Free (All India)  Registration in E-mail is compulsory  Available in Reliance store and Digital mini express store.

JIO PREVIEW OFFER (JPO) 28

 3 Months free unlimited 4G Internet in LYF smartphones and others all 4G smartphones (Samsung, Micromax, Karbon, Lava, HTC, and Gioni etc.)  3 Months Free Unlimited Calling (At any network)  3 Months Free Unlimited SMS  Life time Roaming Free (All over India)  2 Years Warranty (LYF handsets only)

Benefits of JIO 4G plans 

Unlimited Data, Calls and SMS free till 31st December 2016.



Data cost at cheaper rates (Rs 10/GB).



No roaming charges, across India, any network.



Unlimited Free calls on any network in India.



No Roaming charges any network, all India.



Students to get 25 percent extra data on the tariffs if they show a valid ID when signing up for Jio.

Jio Tagline 29

“Karlo duniya mutthi mein” and “Jio Jee Bhar Ke”

Airtel Airtel India is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. The brand is operated by several subsidiaries of Bharti Airtel, with Bharti Hexacom and Bharti Telemedia providing broadband fixed line services and Bharti Infratel providing telecom passive infrastructure service such as telecom equipment and telecom towers. Bharti Airtel Limited is part of Bharti Enterprises and is headed by Sunil Bharti Mittal. Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, with a connection to Singapore. As of September 2016, Airtel has 255.73 million subscribers with a market share of 24.7% in the Indian telephony market. Airtel was named India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.

On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid ₹33.1436 billion (US$490 million) for spectrum in 4 circles: Maharashtra and Goa, Karnataka, Punjab and Kolkata. The company was allocated 20 MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and operated by ZTE in Kolkata and Punjab, Huawei in Karnataka, and Nokia Siemens Networks in Maharashtra and Goa. On 10 April 2012, Airtel launched 4G services through dongles and modems using TD-LTE technology in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed by launches in Bangalore (7 May 2012), Pune (18 October 2012), and Chandigarh, Mohali and Panchkula (25 March 2013). Airtel obtained 4G licences and spectrum in the telecom circles of Delhi, Haryana, Kerala and Mumbai after acquiring Wireless Business Services Private Limited, a joint venture founded by Qualcomm, which had won BWA spectrum in those circles in the 4G spectrum auction. Airtel launched 4G services on mobile from February 2014. The first city to get the service was Bangalore. Airtel has started their 4G services in Karnal and Yamunanagar in Haryana on 16 June 2015. Airtel 4G trials have been started in Delhi from 18 June 2015. Airtel had 1, 20,000 4G subscribers as of May 2014. 30

As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel extended its 4G network to 15 km off India's coastline, following a request by the Indian Navy.

COMPANY PROFILE

Type:

Public

Industry:

Telecommunications

Founded:

7 July 1995

Founder:

Sunil Bharti Mittal

Headquarters:

Bharti Crescent, 1, Nelson Mandela Road, New Delhi, India.

Area served:

India

Key people:

Sunil Bharti Mittal (Chairman and MD)

Products:

Fixed line and mobile telephony, broadband and fixed-line internet services, digital television and IPTV

Customers:

256.80 million

Website:

www.airtel.in

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Network Radio frequency summary Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz bands across the country.

Partnerships We partner with world's finest companies like Vodafone, Singtel (Singapore Telecom), Ericsson, Nokia, IBM and many more to bring the best of products & service to you.

Products & Services Telecom Services Bharti Airtel offers GSM mobile services in all the 22-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers

Telemedia Services

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The group offers high-speed broadband with the best in class network. With fixed line services in 87 cities, we help you stay in touch with your friends & family and keep you updated round the clock.

Airtel Business

Airtel business provides a broad portfolio of services to large Enterprise, Government, Small & Medium businesses and carrier customers. It is India's leading and most trusted provider of communication and ICT services, offering services that include voice, data, network integration, data center & managed services, enterprise mobile applications and digital media Expert solutions that optimize cost

Businesses are constantly working on optimising cost by reducing technology spend, managing service levels and demonstrating the business value of information and communication technology. Airtel solutions have skillfully optimized costs by streamlining workflows and business processes across enterprises.

Digital TV services

Discover the magical experience of digital entertainment with Airtel. From DVD quality picture and sound, the best and widest variety of channels and programmers to the best on-demand content on Airtel Live, your TV viewing experience change forever with digital TV from Airtel. Empowering enterprises with intelligent networks Offering end-to-end comprehensive solutions for network connectivity, Airtel’s Intelligent Networks Solution empower your business through customised 33

solutions and increased coverage. Our MPLS, VSAT, IPLC, Ethernet, Internet, and NLD help your enterprise reliably adopt technology for business growth . Getting mobility strategy right Catering to the operational needs of your organization, Airtel’s Enterprise Mobility Solutions make you the task master of your business with an inclusive service that provides apps, voice plans & devices and gives your employees the freedom to work from anywhere.

Building a business without boundaries Airtel Collaboration Solutions brings you an exciting world of conferencing that enables speedy decision taking – saving colossal amounts of effort and makes ample room for growth opportunities by promoting teamwork between employees, partners and customers

Making business seamless Increase your revenue, decrease all operating expenses and enhance your business dexterity with airtel Cloud and Managed Solutions. Its seamless integration helps transform your business processes and unlocks the true potential of your organization and employees, allowing you to tap into new revenue sources. Connectivity to grow your business! Whether you are looking to expand your existing business or start a new one, we offer you a complete suite of office connectivity solutions. From fixed line to office internet to mobile data on dongles and Wi-Fi dongles, we have got it all covered. Airtel's recently launched MyPlan for business has further empowered enterprises with absolute mobile plan flexibility. Simply fill the form on the right and know how you can improve connectivity in your office.

Enabling rich media experiences Enterprises across verticals now need to manage and deliver compelling media experiences in more places - faster, cheaper, and with less complexity. 34

Airtel Digital Media Solutions ensure end-to-end electronic distribution of content including content production, acquisition, storage, processing, and delivery. Just another instance of how our solutions are working for business every day.

Media centre Bharti Airtel completes secondary sale of 10.3% stake in Bharti Infratel to a consortium of KKR & Canada Pension Plan Investment Board (CPPIB)

Marketing & Branding Chettri has effortlessly taken on the 'Airtel Girl' tag, earlier held by Rakul Preet Singh who appeared in the memorable Airtel night plan campaign last year. A graduate in advertising from Xavier's Institute of Communications (XIC) Mumbai, Chettri was a trainee copywriter.

Benefits of AIRTEL plans For Prepaid users: Free 3GB data with every Rs 345* recharge Under this offer, customers with any 4G mobile handset who are not on the Airtel network or upgrading to a new 4G device can enjoy 3GB free data, in addition to the regular pack benefits with Airtel’s Rs. 345 prepaid recharge. The pack will offer free calls - Local and STD – to any network in India plus 4GB data (1GB regular pack benefit + 3GB free data). The first time free 3GB data benefit can be availed through My Airtel app and data benefits on subsequent recharges will be instant. The pack benefits will be valid for 28 days and can be availed for a maximum of 13 recharges till December 31, 2017. 35

For Postpaid users: Free 3 GB data per month with all MyPlan Infinity Plans Customers with any 4G mobile handset, who are not on the Airtel network or upgrading to a new 4G device, will now get 3GB free data per month, with all MyPlan Infinity plans. This is in addition to regular plan benefits which includes unlimited free voice calling - Local/STD/Roaming, generous bundles of data, free SMS and free subscription to Wynk Music and Wynk Movies. For instance, the Rs 549 Infinity plan will now offer unlimited free calling plus 6 GB data (3GB regular data + 3GB free data) per month along with other pack benefits to customers under this offer. The Rs 799 Infinity plan will offer unlimited free calling plus 8 GB data (5 GB regular data + 3GB free data) per month along with other pack benefits to customers under this offer.

New Tagline of Airtel Touch Tomorrow and the Good Life

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CHAPTER-2

OBJECTIVES 37

The objective of the study is to know the comparative measurement of customer perception regarding the services of two major companies that are doing their business in Roorkee region. These two companies are: -Reliance Jio & Airtel" Along with this I tried to find out the perceptions of the customer of different Age Group & different Professions which are using the services of these companies permanently are given below:  To know the customer perception, choice and preference regarding various mobile services.  Which mobile service is preferred most by the customers?  Comparative measurement of customer satisfaction level for various mobile services available in Roorkee.  To understand the main problems faced by the customer while using the mobile services.  To know the features of a mobile service which attracts the customer most?  To know the level of Customer Loyalty regarding his service provider & he is a switcher who switches over time to time due to various reasons.  To understand the infrastructure of payment which is most uses by the customer?

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SCOPE OF STUDY

 It would help us to know about which one is better (Jio or Airtel) according to the customer.  Which company gives better service to their customers?  It would help us to know about how many customers are loyal to their brands  It would help us to know about the reasons regarding non preference

39

USE & IMPORTANCE OF THE STUDY



To study the psychology of customers in respect of their need :  Coverage area network  Variety of plans  Good signals  New services provided by them



Differentiation between Jio/Airtel in respect of consumer’s Perception, which is better and why?

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CHAPTER-3

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. Researchers also need to 42

understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. We use a particular method of research in the context of our research study and explain why we are using a particular method or technique and why we are not using other so that research results are capable of being evaluated either by the researcher himself or by others.

RESEARCH METHODOLOGY CAN BE SUB-HEADING BY  Research  Research Design  Sampling Design  Data Collection  Tools and Techniques  Survey area  Sampling Size

RESEARCH Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic: The meaning of research is "a careful investigation or 43

inquiry specially through search for new facts in any branch of knowledge" According to Clifford Woody – research comprises defining and redefining problems formulating hypothesis or suggested solutions; collecting, organizing and evaluating , data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determines whether they fit the formulating hypothesis.

Objectives of Research The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though researcher study has to its own specific purpose, we may think of research objectives as falling into a number of following broad groupings. 1. To gain familiarity with a phenomenon or to achieve new insights into it, 2. To portray accurately the characteristics of a particular individual, situation or a group. 3. To determine the frequency with which something occurs or with it is associated with something else. 4. To test a hypothesis of a causal relationship between variables.

RESEARCH DESIGN A research design is purely and simply the frame work of plan for a study that guides. The collection and analysis of the data. Application and specification 44

are the main characteristic in a research design. Marketing research designs can be classified on the basis of the fundamental objectives of the research. Since our research is descriptive type, so research design is also descriptive.

Research Design in Case of Descriptive Research These designs are used for some definite purpose. A number of marketing research studies are based on such designs. It is focused on the accurate description of the variables present in the problem. These designs try to find a complete and accurate description of a problem situation by providing specified methods for selecting the sources of information and the procedure for collecting data from these sources. The data is collected in such a manner that the ambiguous nature of cause and effect relationship in the phenomenon is reduced to maximum extent.

Importance of Descriptive Research These are able to describe the characteristic of certain groups. 45

Specific predictions are possible Can study relationship between two or more variables. Descriptive Designs can be divides in two main categories: (1) Case method (2) Statistical Method

SAMPLING DESIGN

Sampling is the process of obtaining information about an entire population by examining only a part of it. Sampling is used for a variety of reasons such as: 

Sampling can save time and money



Sampling may enable more accurate measurements.



Sampling remains the only way when populations contains infinitely many members



Sampling only remains the only choice when a test involves the destruction of the item under study

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Sampling Methods are divided Probability sampling Non-probability Sampling In my research probability sampling is used. Again in probability sampling simple random sampling is used. This sampling is stratified system.

DATA COLLECTION METHOD

Data collection methods are generally two types: 

Primary Data



Secondary Data

Primary Data The primary data are those which are collected a fresh and for the first time and thus happens to be original in character. The primary data is collected in the process of questionnaire and interview of the outlets. Secondary Data The secondary data are those which have already been collected by someone else and which have been already been passed through the statistical process. In my research the secondary data collected from the company sales, production and other records. The other data was collected from research report.

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TOOLS AND TECHNIQUES

The data was collected through questionnaire method and personal interview. Again the research is descriptive type. The analysis is done through the tabular and graphical representation.

SURVEY AREA The research is done in the different areas of Roorkee which are given below:

SAMPLE SIZE

The total sample size I had cover is 100. These size are generally outlets. Sample Size (n) = 100

SAMPLE UNIT The sample unit was customers.

48

JIO VS AIRTEL

Jio vs. Airtel who is the best Jio Networking

Rapidly Falling ARPU (Average revenue per user) The competitive intensity in the telecom industry in India is one of the highest in the world and has lead to sustained fall in realisation for the service providers. Intense competitive pressure and cut throat pricing has resulted in declining ARPUs. With increasing number of new entrants in the telecom space the competitive intensity is likely to continue, putting further downward pressures on the telecom tariffs. Thus, the telecom companies might have to grapple with further decline in ARPUs, going forward. Further, with the telecom companies moving their focus to the rural areas for driving the future subscriber growth they might not witness a commensurate increase in revenues. In fact, the risk of steep decline in ARPUs will increase going forward as the telecom companies penetrate rural markets that are characterized by higher concentration of low-income, low-usage customers. A higher-than-expected decline in ARPU poses a risk of reduction in margins of service providers. Alternatively, telecom operators are turning their focus to steadily increasing the minutes of usage (MoU) to counter the sustained fall in 49

ARPUs. Likewise, the growth of the VAS is also crucial for some improvement in the ARPUs of operators. Lack of Telecom Infrastructure Lack of telecom infrastructure in semi-rural and rural areas could be one of the major hindrances in tapping the huge rural potential market, going forward. The service providers have to incur a huge initial fixed cost to enter rural service areas. Further, as many rural areas in India lack basic infrastructure such as road and power, developing telecom infrastructure in these areas involve greater logistical risks and also extend the time taken to roll out telecom services. The lack of trained personnel in the rural area to operate

and

maintain

the

cellular

infrastructure,

especially

passive

infrastructure such as towers, is also seen as a hurdle for extending telecom services to the under penetrated rural areas.

Rural Areas Continue to Remain Under Penetrated A rural teledensity of merely 15% point towards the fact that a majority of Indian population still do not have access to telecom services. The rural India seems to have remained untouched by the telecom revolution witnessed in the last few years. A huge 'digital divide', which is reflected by the enormous difference of 74% between the urban and rural teledensity, reiterates this fact. However, with the urban markets reaching a saturation point, the telecom service providers are penetrating rural areas for driving future growth. Thus, the service providers entering new rural markets might witness substantial increase in subscriber base. The expansion in the rural areas, however, has increased the risk of further decline in the ARPUs. Nonetheless the revenue growth from these regions is unlikely to match the surge in the subscriber base.

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Excessive Competition Another major concern that has come to the forefront in the recent past has been heightened competitive intensity in the industry that has correspondingly fuelled the price war between industry players. The Indian wireless market is one of the world’s most competitive markets, with 12 operators across 23 wireless ‘circles’ and 6 to 8 competing operators in each circle. The auction of new 4G licences and the introduction of mobile number portability (MNP) are likely to heat up competition in the industry, going forward. Spectrum is the most important resource that is required for providing mobile services. Given that spectrum is a finite resource, the availability of the same would be inversely proportional to the number of operators. Thus, larger the number of service providers smaller will be the amount of spectrum available to each of them.

Scarcity of spectrum leads to higher capex on deployment of mobile networks for the operators as they need more cell sites to improve service quality. Further the growing usage of spectrum and the resultant scarcity may lead to re-use of spectrum and increase chances of congestion in networks leading to constraints on service quality. Evidently, the competition in the industry is expected to intensify further with the entry of new players, both domestic as well as foreign players. With the competitive intensity of the industry already at such high levels new operators might find it difficult to gather significant share in Indian telecom market. While the new players may benefit from a faster network rollout through tower sharing, they will face challenges in terms of high subscriber acquisition costs and lower ARPU customers.

Lower Broadband Penetration 51

The Indian economy remains highly underpenetrated in terms of broadband connections. High cost of devices (PC and laptop), high internet charges and lower wireline connections have been some of the major factors inhibiting broadband penetration. Broadband is one of the key catalysts for economic development and major initiatives by both the government and service providers are needed to increase its penetration.

Spectrum Allocation 4G Spectrum availability is one of the major concerns for the industry. Lack of adequate spectrum which is the most integral part of the mobile telephony sector could hamper its growth severely. However, the spectrum allotment has been the most controversial issues in the Indian telecom sector. The smooth process of scheduled 4G spectrum allocation is likely to be one of the key factors affecting the industry dynamics, going forward. Given the highly-competitive nature of the Indian telecom industry on one hand, and limited licenses in the 4G network on the other, the risk of excessive biding by the service providers has increased. Irrational bidding, especially in some circles, might render 4G services financially-unviable. Further, there exists a risk of delay in allotment of proposed spectrum to the service providers who have successfully bid for the 4G spectrum

Other Growth Inhabiting Factors While the implementation of mobile number portability is likely to aid improvements in quality of service, it is also likely to increase the churn out ratio significantly. The service providers are likely to turn to the VAS as a service differentiator; however, widespread VAS deployment is restricted due to language and illiteracy. 52

The deployment of 4G services is likely to help the emergence of new VAS. Mass acceptance will be crucial for the success of 4G services in India. Comparatively higher cost of handsets required for accessing 4G services is likely to be one of the major roadblocks in mass 4G adoption in India.

Airtel Networking "In a service industry like telecom, people live a brand 24X7. It's all about experience; and for Airtel 'brand=customer experience," says Rajan Mittal, joint managing director, Bharti Tele-Ventures Ltd. 53

That's now, but when mobile telephony began in India a decade ago, the brand was all about aspiration. That's understandable: a handset cost about Rs 45,000 - the price of a second-hand Fiat - and call charges hovered around Rs 16 a minute. Naturally, the target customer was clearly defined: elite, up market professionals and entrepreneurs. "We positioned Airtel as an aspirational and lifestyle brand, in a way that trivialised the price in the mind of the consumer. It was pitched not merely as a mobile service, but as something that gave him a badge value," recalls Hemant Sachdev, chief marketing officer (mobility) and director, Bharti Tele-Ventures. Airtel was on a power trip: the logo was black, uppercase bold lettering; and the baseline was "the power to keep in touch". "From day one, it was decided that the brand should always connote leadership - be it in network, innovations, offerings or services," says Diwan Arun Nanda, CMD, Rediffusion-DY&R, the agency that has created all Airtel ads over the past decade. The taglines emphasized that stance: "Airtel celebrates the spirit of leadership" and "The first choice of the corporate leaders". This was also a time when customers needed to be educated; interest levels were high, but customers' exposure to the cellular world was limited. Airtel took out full and half-page ads in newspapers, answering queries like "what is roaming?", "what is coverage area?" and "how to make international calls". In 1999, the rules of the game changed. The New Telecom Policy came into effect, replacing licence fees with a revenue-sharing scheme and extending the license period from 10 to 20 years. Now, cellular service operators could drop their prices and target new customer segments. As SEC B became part of the catchments area, Airtel's communication changed from "power" to "touch tomorrow". The focus now was on the endless possibilities of technology to make life good and advertising became two-pronged: a product-driven communication 54

that showcased new offerings like the Magic prepaid card, and an emotional communication that showed younger people. In 2002, Airtel signed on music composer A R Rahman and changed its tune to "Live every moment": Rahman's signature tune for Airtel is, perhaps, the most downloaded ring tone in India. But that was just part of the ongoing communication. The following year Airtel adopted the "Express yourself" positioning, which is also its current tagline. Now, the emotional angle was predominant - and stark, black and white imagery to stand out in what was becoming a highly commodities, crowded market. The latest campaign continues that thought. Only, mobile telephony is now extending to even low-income mass categories. So the first TVCs in Hindi and regional languages are now on air, as are low-priced products, like the Rs 200 recharge coupon. Communication was just part of the battle: customer service would prove more critical. "We were very clear that Airtel will be a service-led brand," says Mittal. Accordingly, Airtel was the first cellular service provider to start customer centers (called Airtel connects), where customers could pay their bills, apply for new connections and touch and feel new handset models. The way to the future, though, seems to be through product innovations such as easy charge (recharging prepaid connection through SMS), hello tunes, the Blackberry option, stock tickers and M-cheques (mobile credit cards). The customer care centers, too, are metamorphosing into "relationship centers", one-stop shops where subscribers can not only pay their bills and have their queries answered, they can shop for new phones, surf the net and enjoy a cup of coffee. "What matters is what the customers want," points out Mittal. 55

Jio vs. Airtel Prepaid

Filed in: Telecom Add comments

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I just switched from Airtel postpaid to JIO as far as my GSM mobile connection goes, but I also looked into Jio prepaid seriously before making the deal. I found JIO to be far better for a variety of services it offers: 

Jio has membership plans and given benefits after join membership. But Airtel has no membership plans.



Receiving missed calls alerts for when the phone was switched off is free whereas it costs each time.



Jio provides a free restricted GPRS service for free whereas Airtel offer a WAP version called Planet. Jio users for Rs. 99 membership plans. Jio has a full blown one with unlimited usage for Rs. 149 or 303 per month.



Jio given freed voice calling std/local but Airtel Also provide voice calling but condition is that Airtel given 1200 minute one week. That means 300 minuts per day.



Jio provide 28GB ultd. Data is 28 day (1GB per day). But Airtel given a condition for Airtel users they use 500 MB ultd. Data and 500 MB (2pm to 5pm).

I did spare a moment’s thought in thinking if Airtel offered any benefits that Jio did not, but couldn’t come up with any. If any of my readers know of one, then they’re welcome to inform me via the comments.

2 Responses to “Jio vs. Airtel Prepaid” 57

GINI I want to take a new connection of Jio prepaid & want to know the price structure & I want a connection in which there min prices for Sms & want a long validity card. I know that there is lifetime validity card and its call rates is very Low & does Airtel has condition for the users.

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DATA ANALYSIS AND INTERPRETATION

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1. AGE WISE CLASSIFICTION

Age (in year) 18-20 21-25 26-30 31-35 36-40 41& above Total

No. of respondents 30 37 15 06 07 05 100

Percentage (%) 30 37 15 06 07 05 100

(Sources: Questionnaire-personal detail) Comment:- Above Graph shows are 30% of respondent in age group of 18-20, 37%of respondent in age group of 21-25, 15% of 60

respondent age group of 26-30, 7% and 5% respondent are come in 36-40 and 41&above.

2. OCCUPATION WISE CLASSIFICATION Occupation Servicemen Student Business Profession Others Total

No. of respondents 47 30 12 08 03 100

Percentage (%) 47 30 12 08 03 100

(Sources: Questionnaire-personal detail) Comment: - Above Chart Shows that 47 respondent are Servicemen out of 100 and 30 are the students. 12 respondents are businessman. 61

3. INCOME WISE CLASSIFICATION Income Level