Project Report on Automobile Industry in India Marketing

AUTOMOBILE INDUSTRY The automobile industry in India—the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units

Tata Motors launches its first truck in collaboration with Mercedes-Benz.

History In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980.Japanese manufacturers entered the Page | 1

Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.

Challenges faced by Indian Automotive Industry in the new age The Indian automotive industry has been facing new challenges due to the rapid changes taking place during the last decade. This article discusses those challenges and initiatives taken by the government to overcome them. The Indian auto industry is changing rapidly. During the last decade, many international auto manufacturers, either by themselves or in partnership with Indian companies, have started manufacturing activities in India. The ancillary industries have also grown in tandem. The quality of production in small- and medium-scale industries has improved to such an extent that they started exporting products to international manufacturers. The major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This has received worldwide attention and proved that India can not only design an automobile of international standards but also execute the project at a much lower cost through innovative choice of components, materials, engine design etc. These developments in the auto sector have given new confidence to everyone related to the auto industry and specifically to the government which resulted in the announcement of the Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy, the Indian auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million new jobs to the economy. Every year two to three million people are expected to purchase new vehicles. Several million vehicles and components are expected to be exported to both developed and developing nations. To achieve these goals, it is important that the present GDP growth rate, which is more than 8 per cent, continues to remain at the same level for the next 8-10 years. The government is also giving some concessions to the auto industry. To realize the above growth predictions, it is important to overcome various challenges the industry is facing currently. Two of the foremost challenges are the spiraling cost of fuel and the paucity of highly skilled manpower. Page | 2

Rising oil price International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming rate. The forecast of market experts that the crude oil price will plateau around US$ 100 per barrel has been proved wrong. The skyrocketing crude oil price rise will affect the economic growth of most of the nations of the world including India. The prospects of India and China of becoming economic superpower will be seriously affected. Also, the rise in oil prices will impact the growth of global automotive industry. Unless the use of alternative fuels increases, it is very unlikely that the situation will change for the better. This necessarily means that more and more investments should be directed towards R&D, establishing mechanisms to translate R&D results into products and their efficient manufacturing. This will also require radical redesigning of engines.

Human resources The second major challenge is the creation of highly skilled human resource required for the auto industry. Auto industry, like many other industries is facing severe shortage of skilled technical as well as managerial manpower. This challenge becomes all the more daunting because faults lie at a more fundamental level of training infrastructure and the social perception.

Summary The growth of auto industry in India will be contingent not just on domestic demand, but also equally on exports. Therefore, the present projections will become a reality if thrust is given to original research that will yield breakthrough results. These results help in addressing the current global concerns such as environment, fuel efficiency, need for alternate and renewable fuels and materials etc. This can happen only through a consortium approach where various auto companies and academic institutions work together as in the case of IT hardware industry. The consortium approach should be extended to address the Page | 3

trained human resource shortage as well. The government should act as a facilitator by bringing about necessary changes in the current laws that will encourage private participation. Finally, there should be mechanisms in place that will ensure that there is a balance in the pool of human resources comprising research scientists, managers, engineers, designers, technicians, and skilled and semiskilled workers.

HISTORY Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand in North America with the debut of Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 Honda Jet, scheduled to be released in 2011. From a young age, Soichiro Honda had an interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gas shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle Page | 4

attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, who would grow a short time later to be the world's largest manufacturer of motorcycles by 1963. The first production automobile from Honda was the T360 mini pick-up truck.Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket. The first production car from Honda was the S500 sports car.Its chain driven rear wheels points to Honda's motorcycle origins.

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. American Honda Motor Co. is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008; their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India , Guangzhou Honda and Dongfeng Honda in China, and Honda Atlas in Pakistan. Honda is the 6th largest automobile manufacturer in the world as well as the largest enginemaker in the world, producing more than 14 million internal combustion engines each year. As of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer in Page | 5

the United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan. Honda, Nissan, and Toyota, three of the strongest vehicle companies in the world, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well. Honda spends about 5% of its revenues into R&D.

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PHILOSOPHY HMSI operates on a principle, which is followed worldwide by all Honda companies. Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Honda's philosophy is based on the company's guiding principle and advocates 2 fundamental beliefs: Respect for the Individual Honda recognizes and respects individual differences. The respect for individual stems from the following three points: » Initiative » Equality » Trust It is the contribution from each individual in the company that has made our company what it is today and that, which will take us into the future. The Three Joys

In line with Honda's Philosophy, HMSI conducts all its daily activities in pursuit of the following joys: » The joy of manufacturing high quality products. » The joy of selling high quality products. » The joy of buying high quality products.

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The Joy of Buying

The Joy of Selling

The Joy of Manufacturing

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OBJECTIVES  "Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956)  To make good adverts, and great motorcycles... and the occasional good car... and keep the shareholders happy...  To minimize the defect.  To Minimize the Accidents.  To see the consumer complaints will be zero.  To keep the environment pollution free.  Maximize capital utilization.  Increase production capacity.  Increase plant availability.  Minimize indirect and direct loses  Efficient use of resources.  Effective use of all employees.  Training for all.  Ensure empowerment and improvement of department.  Establish the sustain document quality management system.  Compliance with relevant legislation and regulation

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ORGANIZATION STRUCTURE (as of April 1,2006 )

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FINANCIAL HIGHLIGHTS Honda Motor Co., Ltd., and Subsidiaries (Years ended March 31)

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AWARDS

2009

Aviator

Scooter of the Year(Zigwheels.com)

CBF Stunner

Motorcycle of the Year (125cc) (Zigwheels.com)

CBF Stunner

2009 Stunner NDTV Profit Award2009 - Bike of the Year

2008

Activa

CNBC TV – Auto Car “AUTO AWARDS 2008” – “Scooter

Company

Customers Satisfaction NO.1” -Well Made Bike 2008 -Advanced Technology 2008 -Overall 2008 -Eco-Friendliness 2008 -Resale Value 2008 By Apollo Tyres - Auto India "Best Brand Survey Awards

2007

Eterno

2008" Best automobile brand of India 2007

Activa

(Planman Media)

Best automobile brand of India 2007

(Planman Media) Page | 12

2006

Shine

TNS Voice of The customer Award 2006

2005

Unicorn

(TNS)

Motorcycle of the Year 2005 (B.S.Motoring&

Unicorn

Autocar) TNS Voice of the Customer

Eterno

Award (TNS) Scooter of the Year 2005 (B.S.Motoring & Overdrive)

2004

Eterno

Best Scooter of the Year by B. S. Motoring & ICICI Bank, Overdrive Magazine

2003

Dio

Scooter of the Year 2003 (BBC)

2002 2001

Activa

Scooter of the Year by Overdrive

Activa

Magazine Scooter of the Year 2001 (BS Motoring)

PRODUCT PROFILE There are various product of Honda motors which are as follow as: UNICORN BE A WING RIDER

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Unicorn is powered by a newly developed Honda 4-stroke, 150cc engine and incorporates many cutting-edge technologies developed by Honda’s global R&D team. It sets new benchmark in the upper majority motorcycle segment in India with its swift acceleration, superior mileage, international styling, riding comfort and convenience. Unicorn is engineered and styled for the taste of the younger generation. With the 4-stroke, 150cc engine delivering a whooping 13.3 bhp, Unicorn is the fastest motorcycle in India racing from 0 to 60 kms per hour in a mere 5 seconds. It has a distinctive sporty and macho design with a racy front face, masculine fuel tank with knee grip and a sleek rear cowl. Unicorn offers perfect balance of pickup and mileage, delivering 60 kmpl through its famed 4-stroke Honda engine, cutting edge technologies like Multi-Mapping CDI, Tumble Flow Combustion Chamber, Roller Rocker arm, and a Classy Aerodynamic Body. This engineering masterpiece with international design appeal, guarantees to quench your thirst for motorcycle frenzy with all its stunning features.

 STUNNER CBF PGM-FI

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Reprogrammed to the code of the CBR1000RR Fire blade. Upgraded to a PGM-FI engine. A High Speed Drive with top speeds of 100 km/hr. Preloaded with an auto save function that gives 65km/l. A Malfunction Indicator Lamp for real time system diagnosis. The Handle Bar Weight made for improved stability. Bank Angle Sensor automatically switches off the ignition & fuel supply when bike tilts over a certain angle. Emission gasses as low as 1/10^th of BS II Norm. New 3D graphics make gaming a lot more fun. So Update to the Honda Stunner Version 2.0.Or get left behind.  STUNNER CBF

Honda re-defines style with the new sporty CBF Stunner. Equipped with a perfect blend of great looks, Stunning performance and unbeatable quality it’s an ultimate desire of every youth. So set your spirit free And leave others breathless with this absolute sensation, the ultimate style icon.

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 ACTIVA Ride on &on

Ingeniously designed – the all new Activa is made for you to go miles, to do things and to go places. With your loved ones. Developed on Honda's globally tested engineering technology, it comes with a host of new features. The seats maximizes riding comfort. Thus offering you a smooth ride. Perfect in design and technology, the all new Activa is more than just a scooter. With an increased mileage of 15%, it allows you to enjoy your rides, no matter how long they are. So now you can enjoy life without stopping. Step onto your all new Activa, spread the joy with your loved ones, and go on and on. Design Honda Activa was the first scooter launched by Honda in India. It has been designed as a family two-wheeler and features higher load carrying capacity. Now, Honda India has come up with all new Activa with major styling changes all around. Honda new Activa gets a redesigned front and rear section. The front is dominated by curvy and aerodynamic styling with redesigned headlamps. Clear lens turn indicators dominate the rear. Honda has used impact resistant ABS plastic panels to reduce the overall weight of the two-wheeler.

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Following changes/additions have been made in new Activa: •

Redesigned headlamps with integrated clear lens indicators.

•

All new clear lens tail lamp with integrated clear lens indicators.

•

Impact resistant ABS plastic panels.

•

New 109cc 4 Stroke 8 Bhp engine.

•

Redesigned front and rear section.

•

New CBS System which applies front braking force whenever the rear brake is operated.

The New Activa is available in following six shades: •

Grey metallic

•

Candy lucid red

•

Metallic Black

•

Force silver metallic

•

Wild purple metallic

•

Pearl sunbeam white

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AVIATOR

Exuding style from the word go, the Aviator is for those who don't have to try hard to impress. Topped up with classy features, it adds to your quotient in more ways than one. Yes, the Aviator is here. And it's time for you to arrive. In style.

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DIO

DIO – India’s first motoscooter is named after the son of Venus ‘Dyonisiac’, also known as Cupid, the God of Love. DIO is set to add passion and excitement with its stunning looks and performance, by incorporating the latest world trends that make it a scooter that is much ahead of its time. One look at DIO will tell you it’s more an accessory than a mere convenience. As India’s first motoscooter, it blends the looks of a motorcycle with the comfort of a scooter. DIO heralds the dawn of two–wheeler fashion. And if looks are anything to fall for, this is a treat. The body–mounted headlamp and sleek indicators leap right off the front. Ample legroom gives you an elegant poise. The body tapers into the taillight and yet continues to draw attention. The DIO is complete in itself. Cutting edge technology and style have been brought together in such a way as to make it an engineering marvel. So, you can ride assured that a bike doesn’t get or look any better. Of course, this qualifies us to have the last word on style. If there ever existed an attention magnet, this is it.

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OBJECTIVE OF STUDY: To know the awareness level in the market for the Activa 110  To analyze the customer satisfaction.  To analyze the customer preference.  To estimate the market potential and perception towards “HONDA”.  This study helps to check the efficiency of dealers.

 This study helps the company to take corrective decision regarding marketing.  This study also helps in evaluating the effectiveness of various brands of different company.  This study helps the company to take corrective decision regarding marketing.  This study helps the company to know their actual position in the market.  This study ensure the availability of the product in the market.

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RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. RESEARCH DESIGN To conduct the market research first of all it is necessary to create a research design. A research design is basically a blue print of how a research is to be conducted, it may include; 1.

CHOOSING THE APPROACH

2.

DETERMINING THE TYPES OF DATA NEEDED.

3.

LOCATING THE SOURCE OF DATA.

4.

CHOOSING A METHOD OF DATA.

Research Design

Conclusion

Exploratory Descriptive

Observati on

Survey

Casual

Experimen t

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Basically there are 3 types of approaches used during the any research:1.

EXPLORATORY.

2.

DESCRIPTIVE.

3.

EXPERIMENTAL.

During this research Descriptive and Exploratory approach is taken into consideration because of the availability of relevant information to describe the relationships between the marketing problem and the available information.

SIGNIFICANCE TO THE INDUSTRY : This is a limited study which takes into consideration the responses of 108 people. This data can be explorated to take in the trends across the industry. The significance for the industry lies in studying these trends that emerge from the study. It is a rapidly changing and evolving sector. People are only beginning to wake up to it’s vast possibilities. A study like this can attempt to guide the future of the industry based on current trends. SIGNIFICANE FOR THE RESEARCHER : To facilitate and provide all the useful information of the study, the company, the automobile industry and also provide marketing ways, methods of Honda. DATA SOURCE Research included gathering both primary and secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Primary data is collected during the survey with the help of questionnaires

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Secondary data are those which have been collected by someone else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH

The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in Aligarh. These were 104 respondents.

DATA COMPLETION AND ANALYSIS After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SCOPE My project was based on the Awareness of active 110 and data was taken in the Aligarh only.

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Limitations of the research The training period was short during this short period I tried my level to marketing the study perfect and full proof. Yet these is following limitations1.

It was observed that the most of the customers were not playing

Proper attention to fill the questionnaire 2. The research is confined to a certain parts of ALIGARH (U.P.) and does not

necessarily shows a pattern applicable to all of Country. 3.

Some respondents were reluctant to divulge personal information which can affect the validity of all responses.

4. In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. 5. Findings of the project are also limited because of availability of lesser information. 6.

I required the submitted the report in two months and hence I had less time

at my disposal .It was not possible therefore to Conduct a census survey.

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DATA ANALYSIS:Q.1 (a) Currently do you use any Two Wheeler?

Yes RESPONSE

No NO. OF RESPONDENTS

SHARE (%)

Yes

84

81%

No

20

19%

104

100%

Total

INTERPRETATION •

81% of the respondents are owner of two-wheeler.

•

19% of the respondents are not owner of two-wheeler. Page | 25

•

In this case all of those who have two-wheeler have responded.

Q.1 (b) Model Name: RESPONSE

Make:

NO. OF RESPONDENTS

SHARE (%)

Yes

29

28%

No

75

72%

104

100%

Total

INTERPRETATION •

28% of the respondents are owner of Honda’s two-wheeler.

•

72% of the respondents are not owner of Honda’s two-wheeler.

•

In this case we know that 28% of population is the user of Honda’s twowheeler.

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Q.2) Have you heard about the new Activa Model?

Yes

RESPONSE

No

NO. OF RESPONDENTS

SHARE (%)

Yes

78

75%

No

26

25%

104

100%

Total

INTERPRETATION •

75% of the respondents are aware about New Activa. Page | 27

•

25% of the respondents are not aware about New Activa.

•

In this case we found that 75% of population is known about the New Activa.

Q.3) What do you know about New Activa in terms of Performance features, Brand?

No Idea

15% more Mileage

Tuff Up Tube

110cc

HondaBrand

Large under seat box

Others------------------

NO. OF RESPONDENTS

SHARE (%)

No Idea

17

11%

110 cc

40

25%

Honda Brand

45.

28%

More mileage

15

10%

Large Seat Box

15

10%

Tuff up tube

26

16

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INTERPRETATION •

11% of the respondents are not have idea about New Activa.

•

And all other facilities of New Activa known the respondents.

Q.4) From Where did you get to know about New Activa? TV

Newspaper Adv

Newspaper Supplement/Article

Website

Display at Public Places

Friends/Relatives Road Shows

Auto Magazine

Banner/Hoarding

Dealership/test Ride

PWOs

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Test ride

others NO. OF RESPONDENTS

SHARE (%)

TV

25

19%

Newspaper Adv

15

11%

Newspaper Supplement/Article Auto Magazine

1

1%

3

2%

Website

1

1%

Banner/Hoarding

13

10%

Display at Public Places

39

29%

Dealership/test Ride

6

4%

Friends/Relatives Road Shows

31

23%

PWOs

0

0%

Test ride

0

0%

Others

0

0%

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INTERPRETATION •

Mostly respondents know about New Activa trough Display At Public places, Friends/Relatives, TV, Paper Adv., Banner/Hordin.

Q.5)Which One of the above activity prompted you to enquire more about New Activa? 1.

2.

3.

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INTERPRETATION •

For that Question there is no respondent.

Q.6) Have you thought of buying New Activa? No

Yes

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RESPONSE

NO. OF RESPONDENTS

SHARE (%)

Yes

11

11%

No

93

89%

104

100%

Total

ENTERPRETATION •

89% of respondent are not though of buying New Activa because of they all are already having their own two-wheelers.

Q.7) Do you rate the satisfaction level of New Activa on this 5pt scale? Very Satisfied

Satisfied

Can’tsay

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Dissatisfied

RESPONSE

Very Dissatisfied

NO. OF RESPONDENTS

SHARE (%)

Satisfied

26

25%

Very satisfied

10

10%

Dissatisfied

17

16%

0

0%

51

49%

104

100%

Very Dissatisfied Can’t say Total

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INTERPRETATION •

35% Respondents are satisfied by New Activa.

•

49%Respondents are can’t say because they are not use New Activa.

•

16% Respondents are not satisfied through New Activa. So that most of the respondents are satisfied.

RECOMMENDATIONS:The Automobile sector of India has become the buyer’s market. Today, unlike the earlier days, the buyers have a wide range of products available in the market and every product is customized to some extent. So Honda has to bring not only the innovative and customized products to the prospects but also the degree of customization should be as high as possible. For this the company has to take into account a regular market survey and research programmer and to give a close and careful look into the suggestions given in the research report. After the survey undertaken by me, I suggest-

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•

As the people think that Activa is for girls and lady. They are aware of the fact

& realizing its, importance. The company should try to expand & build up its infrastructure because there is a large potential for automobile in India. •

Company should come up with its branch in Chennai

•

Honda should take into account this benchmarking very carefully and should work to maintain its position

•

Honda should keep on undertaking promotional Activities and awareness building programme, so that awareness of the people about the Activa will be increased.

•

Honda should also pay attention to customers’ feedback. Even if a customer does not give feedback himself/herself, he/she should be called up to know his/her feedback about the product and services offered. Only through this, the company can modify its products and grow with customers’ love and faith

•

Last but not the least, Honda should work on the suggestions given by the respondents.

Conclusion:Our in-depth research in the field of Automobile threw up some interesting trends which can be seen in the above analysis. A general impression that we gathered during Data collection was the huge awareness and knowledge among people about Honda and New Activa also various companies and their two-wheeler products..  People in general have been impression by the marketing and advertising campaigns of two-wheeler companies. A high penetration of print, radio and Television ad campaigns over the years is beginning to have its impact now. Page | 36

 Another heartening trend was in terms of people viewing New Activa as a Lady Scooter and its only for working woman. But Activa is for both lady and man. Activa is for multipurpose use.  The general satisfaction levels among public with regards to products and Dealers still requires improvement.  Activa is well known product of Honda and give the base to Honda in Indian market..  Honda captures a big part of market through this model. Awareness of active is through its performance, colors, specification and style. Also because of Service & Spare parts are available throughout India in local markets also.  While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency etc. and Activa is best in all these scales. So that New Activa is famous and mostly every man is aware by New Activa

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BIBLIOGRAPHY

1. BOOKS/MAGAZINES REFFERED: MARKETING RESEARCH By- Sunanda Easwaran,Shama J.Singh Marketing management By- Phillip Kotler 2. WEBSITES REFFERED:

www.honda2wheelersindia.com www.autos.maxabout.com www.motosindia.com  www.extrememachines.com www.indiauto.in

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QUESTIONNAIRE

Q1. (a)Currently do you use any Two Wheeler? Yes

Age No

If Yes then: (b)Model Name:

Make:

Note: If he is a New Activa User, Please Ask Question No. 4, 5, 7,& 8 Q.2) Have you heard about the new Activa Model? Yes

No

If No then explain the product from the leaflet & handover the same & terminate Q.3) what do you know about New Activa in terms of Performance, features, Brand ? No Idea

15%moreMileage

110cc

Honda Brand

Large Under seat box

Tuff Up

Tube Others…………………. If the answer is No Idea than explain the product from the leaflet &handover the same & terminate Q.4) From Where did you get to know about New Activa ? TV

News Paper Adv

News

paper Supplement/Article

Auto Magazine

Banner/Hoarding

Display at Public Place

Dealership/Test Ride

Friends/Relatives

Website

Road

Shows

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PWOs Others…………………………

Test ride

Q.5) Which One of the above activity prompted you to enquire more about New Activa?

1.

2.

3.

Q.6) Have you thought of buying New Activa? No

Yes

If Yes, by when Why & What all did you like in New Activa

If No , by when Why & What all did you not like in New Activa

Q.7) Do you rate the satisfaction level of New Activa on this 5pt scale? Very Satisfied

Dissatisfied

Satisfied

Can’tsay

Very Dissatisfied

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Why………………………………………………………………………………………… ……………………………………………………………………………………………… ………………If the answer is Dissatisfied or Very Dissatisfied ,note address & contact for resolving the issue

Q.8) any suggestions for improvement? ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………..

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Photograph of showroom and others:-

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