Project Report of Pantaloons

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Completing a new task is never one –man effort. It is often the result of  invaluable contribution of number of individuals in a direct or indirect manner. I express my whole gratitude towards the management of Pantaloons Retails (India Private !imited" Patna for giving us the opportunity to undergo my summer pro#ect in a multinational concern of a great reports and allowing us to gain invaluable with subse$uent exposure to the modern business world. %e are very grateful to For guiding us on our project. I further extend my thanks to

for appreciation and co-operation given by them in gathering all the information available at the Brand . Our  training periods were

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The research provides an opportunity to a student to dem demonst onstra rate te appl applic icat atio ion n of his/her knowledge, knowle dge, skill and and comp compet eten enci cies es requ requir ired ed duri during ng the the tech techni nica call sess sessio ion. n. Resea search rch also lso help helpss the the stude tuden nt to dev devote his/her skill to analyze the prob proble lem m to sugg sugges estt a lter ter nat ive ive s olut lution ion s , t o ev a l u ate t h e m an d t o  prov  pr ovii de feasible recommendations recommendations on the the provided data . The research is on the topic of  “  RETAIL STORE SALES ACTIVITY   RETAIL (IN ST STOR ORE E TIE TIE-U -UPS PS FOR LOY LOYA ALT LTY Y PRO PROGRA GRAM  M  TO ACHI ACHIEVE EVE GRE GREEN EN CAR CARD D TARGE RGET T, TIE TIE-UP -UPS  S  FOR EOSS AND DENIM EXCHANGE) AT PANTALOON RETAIL INDIALTD.”

lth lthou ough gh ! have have trie tried d my leve levell best best to prep prepar aree this this report an error free report every effort has been made to offer the most authenticate position with accuracy.

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DECLARATION ! hereby declare that the pro"ect report entitled “

 RETAIL STORE SALES ACTIVITY (IN STORE TIE-UPS FOR LOYALTY  PROGRAM TO ACHIEVE GREEN CARD TARGET, TA RGET, TIE UPS FOR FO R EOSS EOS S AND  DENIM EXCHANGE) AT PANTALOON NTALOON RETAIL RETAIL IND INDI IA LTD.” LTD. ”

is an authentic work done by me.The pro"ect was undertaken as a part of the course curriculumof #iploma !n Retails $anagement program, raybhatt %nowledge %nowle dge &niversity, '.( )ollege )oll ege *atna +. This has not been been subm submit itte ted d to any other eamination body earlier.

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Ranjan Kumar

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/an#s 7 a;;esso/i a;;esso/ies es

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Pantaloon Pantaloons s A S8;;ess S8;;ess Sto/1 in O/g. Retail Retail

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Cont Conte ents nts

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Mission 7 %ision

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Retail Sto/e Ope/ation

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%is8al Ma Ma/;0an#ising

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T0e oal

?/o9se/s "0ange/s a;e insi#e t0e /ing$, 3 n3 >/o9se/ "0ange/s a;e ea;0 ot0e/$.I 9as as4e# to ;0e;4 t0e alignment o t0e 0ange/s, 6i., I 0a# to ;0e;4 90et0e/ t0e 0ange/s 9e/e pla;e# in t0e /ig0t #i/e;tion, 90et0e/ t0e 0ange/s 9e/e o t0e same sie an# i an1 p/o>lems o8n# to i5 it 8p imme#iatel1. No mo/e t0an & to  in;0 o spa;e s0o8l# >e i#eall1 4ept >et9een t9o sta;4s.♣ T0e spa;ing >et9een t0e sta;4s s0o8l# >e eG8al an# t0e sta;4e# s0el o/ ta>le s0o8l# loo4 s1mmet/i;.

 Me/;0an#ise is pla;e# 9it0 smalle/

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sie on top an# t0e >igge/ >igg e/ sie at t0e >ottom. Spa;ing an# Pla;ement

 All t0e ol#s s0o8l# >e

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neat 9it0 t0e p/i;e tag 0anging o8t onl1 /om t0e top me/;0an#ise.

 All t0e sie sti;4e s ti;4e// s0o8l# >e

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on t0e same si#e 8i#elines o/ sie tag! p/i;e tag alignment:

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Sie tag ! P/i;e tag Alignment =i5t8/es m8st >e aligne# 9it0 an# pe/pen#i;8la/ to t0e main aisle o/  to se;on#a/1 ♣ Ent/1 s0o8l# >e open an# 48 | P a g e

9el;oming 9it0 t0e ent/1 ;l8ste/ an# p/omotional me/;0an#ise >eing 0ig0lig0te# .

Basi;s o La1o8t

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Aisle 9i#t0 an# =i5t8/e Positions -i#t0 o aisles aisles s0o8 s0o8l# l# >e et9 >et9ee een n 9all 9all an# i5t8 i5t8/es /es Z 'HS0o/te/ S0o/te/ i5t8/ i5t8/es es nea/ nea/ aisle aisle 3eig0t o i5t8/e to >e 4ept as lo9 as t0e p/o#8;t on it allo9s =i5t8/es to sta/t /om t0e aisle. NO loo/ loo/ i5t8/ i5t8/e e to >e 0ig0e 0ig0e// t0an t0an ?./o9se/s, gon#olas$ on t0e o8tsi#e to #ema/;ate an# st/8;t8/e t0e spa;e

NO

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0ig0 i5t8/es ne5t to aisle NO i5t8/es on aisle =i5t8/e DEMARCATION DEMARCATION O= BRANDS T3ROU3 =LOOR =IXTURE 3EI3TS Vones: Ea;0 se;tion ;an >e #i6i#e# into #ie/ent ones >ase# on its 6isi>ilit1. T0e se;tion on t0e /ig0t is #i6i#e# into t0/ee ones. Vone & * Rig0t ne5t to aisle Vone  * Bet9een i5t8/es to8;0ing t0e aisle an# t0e >a;4 9all Vone ' * T0e >a;4 9all Displa1 in VonesVone&:It is t0e most 6isi>le to t0e ;8stome/s. Po9e/ p/i;ing, Ent/1 p/i;e points, =as0ion me/;0an#ise #ispla1. Vone : It Is not 6isi>le at t0e i/st go. Displa1 Co/e as0ion Me/;0an#iseVone': %e/1 %e/1 6isi>le /om a/ o. o . Latest Latest 49 | P a g e

t0eme o/ sto/1 s0o8l# >e pla;e# 0e/e. -all #ispla1 in ;oo/#inate# 9it0 t0e nesting ta>le 9o/4s 9ell, >e it sto/1 sto/ 1 o/ ;olo/. ;olo/. C8t Sies s0o8l# ;ome on t0e >ottom most s0el on t0e 9all. O/ One #e#i;ate# i5t8/e on loo/ 9it0 last o t0e >est sign age COLOUR BLOC)IN Colo/ Blo;4ing is an eas1 9a1 o ma4ing t0e most >asi; an# 08m #/8m me/;0an#ise loo4 appealing. It onl1 /eG8i/es pla;ement o me/;0an#ise >ase# on its ;olo/. Colo/ >lo;4ing is al9a1s #one 6e/ti;all1. 6e/t i;all1. T0is is #one so t0at t0e ;8stome/ ;an see a 6a/iet1 o ;olo/ options a6aila>le to 0im!0e/. As ;olo/ is a 6e/1 po9e/ stim8l8s an# e6o4es e6o4es st/ong emotional /esponse in people, 6e/ti;al >lo;4ing also n8lliies an1 ill ee;t a pa/ti;8la/ ;olo/ mig0t 0a6e on a pe/son. In a 0o/iontal >lo;4ing i t0e ;olo/ in t0e most 6isi>le /egion 9as one t0at a ;8stome/ #isli4e# 0e! s0e 9o8l# p/o>a>l1 28st t8/n a9a1 /om t0e sto/e. Colo/ Blo;4ing is #one ollo9ing t0e %IB(OR, %IB(OR, 9it0 t0e lig0te/ ;olo/s ;olo/ s on top an# t0e #a/4e/ at t0e >ottom. I 0a# #one ;olo8/ >lo;4ing o/ t0e >ags se;tion s e;tion Pa;4e# Pa;4e# p/o#8;ts li4e o/mal S0i/ts S0i/ts t0at t0at #on #onHt nee# nee# #eta #etails ils o o s0ape, it♣ Can 0a6e 0anging o/ sta;4ing♣ on#ola 8i#elines o/ gon#ola #ispla1:♣ S0el ♣ Nesting ta>le♣ C >/o9se/ ♣ I >/o9se/ ♣ 3n3 >/o9se/ ♣ !? 9a1 >/o9se/ 9it0 9ate/all a/m ♣ !? 9a1 >/o9se/ 9it0 50 | P a g e

st/aig0t a/m ♣Die/ent t1pes o =i5t8/es 7 T0e Last S0i/t s0o8l# >e s0o8l#e/ o8t ♣ In e6e/1 o/mal 9ea/ >/an#♣ 8i#elines o/ on#ola #ispla1 Impo/tant note: ♣ A? signage an# s0el tal4e/s ♣ Et0ni; 48/ties, Pa/t1 9ea/ an# =as0ion me/;0an#ise s0o8l# >e 08ng ♣all s0o8l# >e sta;4e#. sta;4e#. 7 s0i/ts s0i/t s s0o8l# >e /ont a;ing As s0o9n in t0e pi;t8/e Top Top i6e 8i#elines o/ 9all #ispla1s: Me/;0an#ise on s0oot 6is8als o/ >8st #ispla1 s0o8l# al9a1s )ept ne5t to t0e >/an#ing o/ >8st /om in t0e a>sen;e o same p/o#8;t t/1 to 4eep same ;olo/ sto/1 o/ simila/ st1le. =as0ion Ta>les Po9e/ Po9e/ P/i;ing #ispla1 Displa1 la/ge la/ ge 6ol8me o po9e/ p/i;ing♣ Po9e/ p/i;ing ta>les

 S0o9

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;omplete p/o#8;t eat8/e t0/o8g0 open #ispla1, T0e/e a/e t9o t1pes o ta>le #ispla1s:

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S8ggesti6e selling t0/o8g0 ;oo/#inate# #ispla1,

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Eas1 s0opping e5pe/ien;e o ;8stome/ "eas1 to in# t0e ;omplete loo4 toget0e/$

Ta>le Ta>le #ispla1

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Do;4et Do;4et As t0e >/an# Pantaloons mo6es mo6es to9a/#s as0ion t0e nee# to ma4e t0e ;8stome/s a9a/e t0at 90at t0e1 a/e >81ing is not 28st anot0e/ s0i/t >8t t0e latest as0ion ma4es 8s st/i6e to9a/#s a mo/e as0iona>le app/oa;0 app/ oa;0 in o8/ #ispla1s. Ta>les pla1 an impo/tant /ole in ;/eating t0at as0ion

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atmosp0e/e atmosp0e/ e in t0e sto/e. 7 EPP. EPP. La/ge La/g e 6ol8me: Ma5im8m o & p; in no/mal ol#, &+ p; in pape/ ol# pe/ option. At least ? options 9it0 8ll sie set o/ top 9ea/ ♣ Open #ispla1 o me/;0an#ise 9it0 8ll sie set o/ selling p8/pose.

=as0ion Ta>le

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Displa1 7 I ta>le i♣ Ta>les s0o8l# not 0a6e single pie;e o/ #ispla1.

at least  options 9it0 8ll sie

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set o >ottom 9ea/. s #i6i#e# in t9o pa/ts one pa/t 9ill 0a6e top 9ea/ #ispla1.

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