Project Report of Hyundai Irshad

SUMMER TRAINING PROJECT REPORT On

STUDY OF CUSTOMER SATISFACTION AT HYUNDAI MOTORS LIMITED

Submitted in Partial Fulillment !r t"e A#ard ! t"e De$ree ! Ma%ter ! &u%ine%% Admini%trati!n

Under t"e Guidan'e !(

Dr Abhijit Das

Submitted &)(

Mohd. Irshad

ANA COLLEGE OF MANAGEMENT STUDIES* &AREILLY AFFILIATED TO UP TECHNICAL UNI+ERSITY* LUC,NO-

STUDENT DECLARATION

This is to certify that I have completed the Project titled  .Stud) ! Cu%t!mer Sati%a'ti!n at H)undai M!t!r% Ltd/0 under the guidance of Dr Abhijit Das in partial fulfillment of the requirement for the award

of Degree of Master of usiness Administration at A!A "ollege of Management #tudies$ areilly. This is an original piece of wor% & I have not submitted it earlier elsewhere.

Date(

Si$nature

(

Pla'e ( areilly

Name

( Mohd Irshad

R!ll N!/

(

STUDENT DECLARATION

This is to certify that I have completed the Project titled  .Stud) ! Cu%t!mer Sati%a'ti!n at H)undai M!t!r% Ltd/0 under the guidance of Dr Abhijit Das in partial fulfillment of the requirement for the award

of Degree of Master of usiness Administration at A!A "ollege of Management #tudies$ areilly. This is an original piece of wor% & I have not submitted it earlier elsewhere.

Date(

Si$nature

(

Pla'e ( areilly

Name

( Mohd Irshad

R!ll N!/

(

CERTIFICATE

This Th is is to cert certif ify y that that the the summ summer er proj projec ectt titl titled ed .Stud) .Stud) ! Cu%t!me Cu%t!merr Sati%a' Sati%a'ti!n ti!n at HYUNDA HYUNDAII MOTORS LTD/0 is an academic wor% done by Mohd Irshad submitted in the partial fulfillment of the

requirement for the award of the degree of Master of usiness Administration$ under my guidance & direction. To the best of my %nowledge and belief the data & information presented by him'her in the project has not  been submitted earlier.

Si$nature

(

Name ! t"e Fa'ult)

(

Dr Abhijit Das

De%i$nati!n

(

Director 

E1ECUTI+E SUMMARY Automobiles have become an indispensable part of our lives$ an e(tension of The human body that  provides us faster$ cheaper and more convenient mobility every passing day. ehind this betterment go the efforts of those in the industry$ in the form of improvement through technological research. The Indian automotive component industry is dominated by around )** players which account for more than +), of the production. production. -yundai Motor "o. was established established as an independent "ompany "ompany in /01.This /01.This project on -yundai tells us about the satisfaction level of consumers with The -yundai. 2irstly Introduction about The Automobile Industry has been e(plained in this project. As a joint venture between 3roup and -yun -yunda daii Mo Moto torr "orp "orpor orat atio ion$ n$ -yund -yundai ai

Moto Mo torr 4imi 4imite ted d 5T6M 5T6M77 aims aims to play play a majo majorr role role in Th Thee

development of The automotive industry and The creation of employment opportunities$ not only through its dealer networ%$ but also through ancillary industries. -yundai Motor 4imited firmly believes that The success of this venture depends on providing high quality products and services to all valued customers through The efforts of its team members. -yundai Motor 4imited$ along with its dedicated dealers and suppliers suppliers$$ has adopted The 83rowing 83rowing Together8 philosophy philosophy of its parent "ompany TM" to create long9 term business business growth. growth. In this way$ -yundai Motor 4imited 4imited aims to further contribute contribute to progress progress in The Indian automotive industry$ reali:e greater employment opportunities for local citi:ens$ improve The quality of life of The team members and promote robust economic activity in India. The ne(t phase loo%s upon The research carried out for analy:ing The response towards -yundai. This has been done by conducting a survey. After conducting the survey it was observed that most of The -yundai owners were satisfied with their services and its maintenance. The designing and interiors are most li%ed by The customers but few people also want it to be more affordable.

TA&LE OF CONTENTS

C"a2ter 3 Intr!du'ti!n ab!ut T"e Indu%tr)

C"a2ter 4 Ab!ut T"e Or$ani5ati!n C"a2ter 6 Re%ear'" Met"!d!l!$)

0. ;bjectives of The #tudy 0.< Methodology 0.0 4imitation of #tudy C"a2ter 7 Findin$% and Anal)%i%

=. 2indings from Primary Data C"a2ter 8 C!n'lu%i!n C"a2ter 9 Re'!mmendati!n% ANNE1URE Anne:ure I

>uestionnaire

Anne:ure II

Product Mi( of -yundai

&ibli!$ra2")

CHAPTER 3

Intr!du'ti!n ab!ut t"e Indu%tr)

Intr!du'ti!n

The Indian automotive component industry is dominated by around )** players which account for more than +), of the production. The turnover of this industry has been growing at a mammoth