Project on LIC India

A PROJECT REPORT ON CAMPARATIVE STUDY OF LIFE INSURANCE CORPORATION OF INDIA Submitted to: Mr. AMIT GUPTA PROJECT GUIDE & FACULTY (MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES) Submitted By: VIPUL

SUBMITTED IN PARTIAL FULFILMENT OF

BACHELOR OF BUSINESS ADMINISTRATION (GENERAL 5th Semester) MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

(AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI)

CONTENTS  CERTIFICATE OF COMPANY………………….……….. i  CERTIFICATE OF INSTITUTE………………………….. ii  ACKNOWLEDGEMENT…………………………………...iii

1. EXECUTIVE SUMMERY 2

INTRODUCTION

3. RESEARCH OBJECTIVE & METHODOLOGY 4. INTRODUCTION OF THE COMPANY 5. PRODUCT OF LIC 6. GROWTH OF PVT. LIFE INSURANCE COMPANIES IN THE LAST 5 YEARS 7. CURRENT STANDING OF PVT. LIFE INSURANCE COMPANIES IN URBAN SECTOR 8. ROLE OF FOREIGN COMPANIES IN INDIA 9. FINDINGS 10. IMPORTANCE OF JOINT VENTURE 11. CONCLUSION 12. RECOMMENDATIONS 13. BIBLIOGRAPHY

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CERTIFICATE This is to certify that project entitled “Comparative Study of Life Insurance Corporation of India” submitted by Mr. VIPUL BENIWAL (Enrolment no. - 0221471708) has been done under my guidance and supervision in fulfillment of the requirement for the award of Bachelor of Business Administration (General). The work and analysis mentioned in this project report have been undertaken by the candidate himself and necessary references have been recognized and acknowledged in the text of the report.

Mr. Amit Gupta (Project guide & faculty) MAIMS

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ACKNOWLEDGEMENT Co-operation and building up of moral are the essence of success. These are two factors that go a long way in achieving it. It is a Herculean task, which lacks these two determinants of success. Summer training was an exposure to corporate environment. It was an opportunity and great pleasure for me to be in such an environment and having interaction with concerned people. I am highly obliged to Mr. Rahul Dutt Mudgal (Development officer, LIC Karol Bagh branch) who provided me the opportunity for doing my summer training at LIC, and would like to thank him for their guidance and help which had made it possible for me to complete my project work successfully. Finally, I would like to thank Dr. N.K.Kakkar (Director), Maharaja Agrasen Institute of Management Studies and Mrs. Amit Gupta, my project guide at the institute, for their enlightening and meticulous guidance for the consummation and evaluating of this project. I also wish to pay my sincere regards to all my respected teachers who helped me build a concrete platform before sending me for training so that I can land out firmly in all respects. VIPUL

BBA (Gen),

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EXECUTIVE SUMMARY Someone has greatly said that practical knowledge is far better than classroom teaching. During this project I fully realized this and come to know about the present real world of Insurance sector. It includes all the activities involved in providing insurance products to the final customers. I am pleased to know about the consumers’ wants and competitors activities in the real world of Insurance.

The subject of my study is to analyze the present insurance sector and products offered by LIC by applying various tools like cold calling and through direct interaction with customer’s. I have also done research on the growth of private life insurance companies in the last five years. The report contains first of all brief introduction about the company. Then it contains the current status of private insurance companies and foreign insurance companies in India.

I also put forward recommendations of the consumers and conclusions that will help LIC to provide consumer satisfactory services in the insurance sector.

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INTRODUCTION

Insurance is a social device where uncertain risks of individuals may be combined in a group and thus made more certain - small periodic contributions by the individuals provide a found out of which those who suffer losses may be reimbursed. In addition to being a means to protect oneself, the insurance Industry is an efficient conduit for the saving of people to be channeled towards economic growth. In India, the Insurance Industry7 is more than 150 years old. Today, it is monopolized by two PSU's in their respective fields of life and General Insurance. However, with the successful passage IRDA Bill through both houses of parliament in December 1999 the sector has been opened up to private players. This will provided much. Needed impetus to the Industry and will improve the quality of service and products and will also increase employment opportunities. There are still some issues their need to be sorted out, particularly with regard to the status of intermediaries as envisaged by the Insurance Regulatory Authority.

RESEARCH OBJECTIVE 6

The report gives the brief background of the sector and proceeds to highlight the short comings of the existing setup and players. The benefits of liberalized sector are enumerated. The report also tries to identify the market potential for insurance products and the strategy that can we employed to exploit the same. The stress is also given on knowing the awareness level of general public.

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RESEARCH METHODOLOGY To conduct the market research first of all it is necessary to create a research design. A research design is basically a blue print of how a research is to be conducted, it may include; 1.

Choosing the approach

2.

Determining the types of data needed.

3.

Locating the source of data.

4.

Choosing a method of data.

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RESEARCH DESIGN Basically there are 3 types of approaches used during the any research: 1.

Exploratory

2.

Descriptive

3.

Experimental.

During this research Descriptive and Exploratory approach is taken into consideration because of the availability of relevant information to describe the relationships between the marketing problem and the available information.

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TYPES OF DATA USED: Both primary and secondary data is used in the research. Data Collection Methods To conduct the market research the data is collected by two sources.

SECONDARY DATA Secondary data is one which already exists and is collected from the published sources. The sources from which secondary data was collected are: •

Newspapers and Magazines like Economic Times, Insurance Times, and Insurance Post.

•

Internet

PRIMARY DATA The primary sources of data refer to the first hand information Primary data is collected during the survey with the help of Questionnaires.

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INTRODUCTION OF THE COMPANY “LIFE INSURANCE CORPORATION OF INDIA (LIC)

Life Insurance Corporation of India (LIC) was formed in September, 1956, by an Act of Parliament, viz., Life Insurance Corporation Act, 1956, with capital contribution from the Government of India. The then Finance Minister, Shri C.D. Deshmukh, while piloting the bill, outlined the objectives of LIC thus to conduct the business with the utmost economy, and a spirit of trusteeship; to charge premium no higher than warranted by strict actuarial considerations; to invest the funds for obtaining maximum yield for the' policy holders consistent with safety of the capital; to render prompt and efficient service to policy holders, thereby making insurance widely popular. Since nationalization, LIC has built up a vast network of 2,048 branches, 100 divisions and 7 zonal offices spread over the country. The Life Insurance Corporation of India also' transacts business abroad and has offices in Fiji, Mauritius and United Kingdom. LIC is associated with joint ventures abroad in the field of insurance, namely, Ken-India ,Assurance Company Limited, Nairobi; United Oriental Assurance Company Limited, Kuala Lumpur and Life Insurance Corporation (International) E.C. Bahrain. The Corporation has registered a joint venture company in 26th December, 2000 in Katmandu, Nepal by the name of Life Insurance Corporation (Nepal) Limited in collaboration with Vishal Group Limited, a local industrial Group. An off-shore company L.I.C. (Mauritius) Off-shore Limited has also been set up in 2001 to tap the 11

African insurance market.

General Insurance: General insurance business in the country was nationalized with effect from 1st January, 1973 by the General Insurance Business (Nationalization) Act, 1972. More than 100 non-life insurance companies including branches of foreign companies operating within viz., the National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd., and The United India Insurance Company Ltd. with head offices at Calcutta, Bombay, New Delhi and Madras, respectively. General Insurance Corporation (GIC) which was the holding company of the four public sector general insurance companies has since been delinked from the later and has been approved as the "Indian Reinsurer" since 3rd November 2000. The share capital of GIC and that of the four companies are held by the Government of India. All the five entities are Government companies registered under the Companies Act, 1956. The general insurance business has grown in spread and volume after nationalization. The four companies have 2699 branch offices, 1360 divisional offices and 92 regional offices spread all over the country. GIC and its subsidiaries have representation either directly through branches or agencies in 16 countries and through associate locally incorporated subsidiary companies in 14 other countries. A wholly- owned subsidiary company of GIC, i.e. Indian International Pvt. Ltd. is operating in Singapore and there is a joint venture company, viz. Ken-India Assurance Ltd. in Kenya. A new wholly owned subsidiary called New India International Ltd., UK has also been registered.

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PRODUCTS OF LIC Whole Life with Profits Plan – 002 Features: This plan is mainly devised to create an estate for the heirs of the policyholder as the plan basically provides for payment of sum assured plus bonuses on the death of the policyholder. However, considering the increased longevity of the Indian population, the Corporation has amended the above provision, thereby proving for payment of sum assured plus bonuses in the form of maturity claim on completion of age 80 years or on expiry of term of 40 years from date of commencement of the policy whichever is later. The premiums under the policy are payable up to age 80 years of the policyholder or for a term of 35 years whichever is later. If the payment of premium ceases after 3 years, a paid-up policy for such reduced sum assured will be automatically secured provided the reduced sum assured exclusive of any attached bonus is not less than Rs.250/-. Such reduced paid-up policy is not entitled to participate in the bonus declared thereafter but the bonuses already declared on the policy will remain attach, provided the policy is converted in to a paid-up policy after the premiums are paid for 5 years. Suitable For: This policy is suitable for people of all ages who wish to protect their families from financial crises that may occur owing to the policyholder's premature death.

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BENEFITS SURVIVAL BENEFIT: Sum assured plus accrued bonuses and the terminal bonuses, if any; on the policyholder attaining age 80 years or on expiry of term of 40 years from the date of commencement of the policy whichever is later. DEATH BENEFIT: Sum assured plus accrued bonuses and the terminal bonuses, if any, on the death of the policyholder are paid to his/her nominees/heirs.

LIMITED PAYMENT WHOLE LIFE - PLAN 005 (WITH PROFITS)

Features: This is the best form of life assurance for family provision since it enables the Life Assured to pay all the premiums during the ordinarily vigorous and most productive years of life. He need not pay any premium in the later stages of life if and when his conditions might become adverse. With Profits Limited Payments Policies do not cease to participate in profits after completion of the premium paying period but continue to share in the periodical Bonus Distribution until the death of the Life Assured. The Without-Profit option is available under Table no. 3. If the policyholder pays at least 3 years' premiums and then discontinues paying any more premiums, a reduced paid-up assurance policy comes into force. Such a reduced paid-up Policy will not be entitled to participate in the profits declared. Thereafter, but such Bonus as has already been declared on the Policy will remain attached thereto. The premium paying

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term under this plan is five years minimum and 55 years maximum.

BENEFITS Survival benefits If the Life Assured survives the premium paying period and the policy continues in full force, provided all premiums have been paid, but no further premiums are required to be paid.

Death Benefits: Sum Assured plus Bonuses accrued and vested in the policy. Plan Parameters: Minimum

Maximum

Entry age

12 (nearer birthday)

60

Sum assured (Rs.)

50000

NO LIMIT

Term (years)

5

55 (Max. Premo ceasing age is 70)

Mode of Payment

Maximum premium paying period

Policy loan available

Yearly, half yearly

80 yrs. of age or 40 yrs.of

,quarterly, monthly

premium paying term from the

, salary saving

date of commencement whichever

Scheme

is later.

yes

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ENDOWMENT WITH PROFIT PLAN - 014 FEATURES: •

Moderate Premiums

•

High bonus

•

High liquidity

•

Savings oriented

This policy not only makes provisions for the family of the Life Assured in event of his early death but also assures a lump sum at a desired age. The lump sum can be reinvested to provide an annuity during the remainder of his life or in any other way considered suitable at that time.

Premiums are usually payable for the selected term of years or until death if it occurs during the term period. Suitable For: Being an endowment assurance policy, this plan is apt for people of all ages and social groups who wish to protect their families from a financial setback that may occur owing to their demise. The amount assured if not paid by reason of his death earlier will payable at the end of the endowment term where it can be invested in an annuity provision for the rest of the policyholder's life or in any other way he may think most suitable at that time.

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BENEFITS Disability Benefit: In case policy holder becomes totally and permanently disabled due to an accident before reaching the age of 70 and the policy is in full force, he will not be required to pay further premiums, (the Disability Benefit is available in respect of the first Rs.20000 sum assured on anyone life) and the policy will continue to be in force. Accident Benefit: By paying a small extra premium of Rs. l per Rs. 1000/- sum assured per year he or his family are entitled to the following benefits on death or permanent disability caused by accident. Even students above the age of 18 years can avail of this benefit. Premium Stoppage: If payment of premiums ceases after at least THREE years' premiums have been paid , a free paid-up policy for a reduced sum assured will be automatically secured provided the reduced sum assured, exclusive of any attached bonus, is not less than Rs. 250/-. The reduced sum assured will become payable on the event as stipulated in the policy. Bonus: Is there anything extra payable besides the sum assured at the time of claim settlement? Yes, but only if it is a 'with profits' policy. Every year the Life Insurance Corporation distributes its surplus among policyholder to 'with profits' polices in the form of bonuses. Substantial bonuses have been declared in the past after each valuation of policy liabilities.

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BENEFITS Survival benefits: Payment of full Sum' Assured + Vested Bonus + Final Additional bonus, if any.

Death Benefits: Payment of full sum assured + Vested Bonus.

Plan Parameters: Minimum

Maximum

Entry Age (years)

12

65

Sum Assured (Rs.)

50000

no limit

Term (years)

5

55

Mode Of Payment

Max Maturity Age

Policy loan available

Monthly, Quarterly,

75 years

yes

Half Yearly, Yearly, Salary Saving Scheme.

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ANMOL JEEVAN - I (WITHOUT PROFITS)

BENEFITS On Death during the Term of the Policy: Sum Assured On Maturity

: Nil

RESTRICTIONS (A) Minimum age at entry

:

(B) Maximum age at entry

18 years (completed)

:

55 years (nearer

birthday) (C) Maximum age at maturity

:

65 years

(D) Minimum Term

:

5 years

(E) Maximum Term

:

25 years

(F) Minimum Sum Assured

:

Rs. Five Lakh

(G) Maximum Sum Assured

:

Rs. Three Crore (Inclusive of all term Assurance plans)

Note: The policy would be issued in multiples of Rs. one lakh for Sum Assured above Rs. five lakh.

(H)

Mode of Premium Payment: Yearly, Half- Yearly and Single premium.

(G)

Rebates: •

Sum Assured Rebate: NIL in case of regular premium policies and Re. l Sum Assured for policies of Rs.25 lakh and above in case of single premium policies.

•

Mode Rebate

: 1% of Annual premium for yearly mode and nil for 19

Half-Yearly mode. UNDERWRITING, AGE PROOF AND MEDICAL REQUIREMENTS:

The plan is available to Standard and Sub-standard lives (upto Class VI EMR). This plan is also available to female lives (category I and II lives only) and to physically handicapped persons subject to certain conditions. Standard age proof will have to be submitted along with the Proposal Form.

PAID-UP AND SURRENDER VALUE:

•

The policy will not acquire any paid-up value.

•

No Surrender Value will be available under this plan.

GRACE PERIOD FOR NON-FORFEITURE PROVISIONS:

A grace period of 15 days will be allowed for payment of yearly or half-yearly premiums. If death occurs within this period and before the payment of the premium then due, the policy will still be valid and the Sum Assured paid after deduction of the said premium as also unpaid premiums falling due before the next policy anniversary of the Policy. If the premium is not paid before the expiry of the days of grace, the Policy gets lapsed.

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REVIVAL

If the Policy has lapsed, it may be revived during the life time of the Life Assured, but before the date of expiry of policy term, on submission of proof of continued insurability to the satisfaction of the Corporation and the payment of all the arrears of premium together with interest at such rate as may be prevailing at the time of the payment. The corporation reserves the right to accept or decline the revival of discontinued policy. The revival of the discontinued policy shall take effect only after the same is approved by the Corporation and is specifically communicated to the Life Assured. The cost of the Medical reports, including Special Reports, if any, required for the purposes of revival of the policy, should be borne by the Life Assured.

PAYMENT OF CLAIMS No Claims concession will be applicable to this Policy.

BACK-DATING INTEREST The policy can be back dated within the financial year. No dating back interest shall be charged. BENEFITS Survival benefits: If one or both the lives survive to the maturity date, the sum assured, along with the accumulated bonus, is payable.

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Death Benefits: In case either of the couple dies during the policy's term, two things happen. One, LIC pays to the surviving spouse the full sum assured. And, two, the policy continues on the life of the surviving partner without him/her having to pay any further premiums, i.e. the life cover on the survivor continues free of cost. The sum assured is again be payable on the death of the other partner in case both the husband and wife were to die during the term of the policy. Vested bonus would also be paid along with the sum assured on the second death.

NEW INSURANCE SCHEMES

Universal Health Insurance Scheme The Universal Health Insurance policy is available to groups of 100 or more families. The policy provides for reimbursement of medical expenses upto Rs.30000/- towards hospitalization floated amongst the members of the family, death cover due to an accident for Rs.25000 to the earning head of the family and compensation due to loss of earning head of the family @ Rs.50/- per day upto a maximum of 15 days, after a waiting period of three days, when the earning head of the family is hospitalized. The premium under the policy is Rs.1! - Per day (Le. Rs.365/-per annum) for an individual, Rs. 1.50 per day for a family of five limited to spouse and children (i.e. Rs.548 per annum), and Rs.2/- per day (i.e. Rs. 730 per annum) for covering dependent parents within the overall family size of seven. A subsidy of Rs. 100 per year towards annual premium for "Below Poverty Life" families is also provided

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under the Scheme.

For purpose of this policy HOSPITAL means: •

Any Hospital/Nursing home registered with the local authorities and under the supervision of a registered and qualified Medical practitioner.

•

Hospital, Nursing Home runs by Government.

•

Enlisted hospitals run by NGOs/ Trusts/ selected private hospitals with fixed schedule of charges.

•

Hospitalization should be for a minimum period of 24 hours.

However, this time limit is not applied to some specific treatments and also where due to technological advancement hospitalization for 24 hours may not be required.

Main Exclusions: •

All pre-existing diseases.

•

Corrective, cosmetic or aesthetic dental surgery or treatment.

•

Cost of spectacles, contact lens and hearing aid.

•

Primarily diagnostic expenses not related to sickness/injury.

•

Treatment for Pregnancy, Childbirth, Miscarriage, abortions etc.

Age Limitations: This policy covers people between the age of 3 months to 65 years. Floater Basis: The benefit of family' will operate on floater basis i.e. the total reimbursement of Rs. 30,000/- can be availed of individually or collectively by members of the family.

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Insurance plans: As individuals it is inherent to differ. Each individual’s insurance needs and requirements are different from that of the others. LIC’s Insurance Plans are a policy that talk to you individually and gives the most suitable options that can fit ones’ requirement.

Jeevan Anurag CDA Endowment Vesting At 21 CDA Endowment Vesting At 18 Jeevan Kishore Child Career Plan

Komal Jeevan Marriage Endowment Or Educational Annuity Plan Jeevan Chhaya Child Future Plan

Jeevan Aadhar Jeevan Vishwas

The Endowment Assurance Policy The Endowment Assurance Policy-Limited Payment Jeevan Mitra(Double Cover Endowment Plan) Jeevan Mitra(Triple Cover Endowment Plan) Jeevan Anand New Janaraksha Plan Jeevan Amrit

Jeevan Shree-I Jeevan Pramukh

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The Money Back Policy-20 Years The Money Back Policy-25 Years Jeevan Surabhi-15 Years Jeevan Surabhi-20 Years Jeevan Surabhi-25 Years Jeevan Rekha (closed for sale) Bima Bachat

Jeevan Bharati

The Whole Life Policy The Whole Life Policy- Limited Payment The Whole Life Policy- Single Premium Jeevan Rekha (closed for sale) Jeevan Anand Jeevan Tarang

Two Year Temporary Assurance Policy The Convertible Term Assurance Policy Anmol Jeevan-I Amulya Jeevan

Jeevan Saathi

Mortgage Redemption

Unit plans: Unit plans are investment plans for those who realize the worth of hard-earned money. These plans help you see your savings yield rich benefits and help you save tax even if you don’t have consistent income.

•

Jeevan plus

•

Future plus

25

•

Bima plus

•

Market plus

•

Money plus

•

Profit plus

•

Fortune plus

Fortune plus: It is a unit linked assurance plan where premium payment term (PPT) is 5 years and the premium payable in the first year will be 50% of total premium payable under the policy. The level of cover will depend on the level of premium you agree to pay. Four types of investment funds are offered. Premiums paid after allocation charge will purchase units of the Fund type chosen. The Unit Fund is subject to various charges and value of the units may increase or decrease, depending on the Net Asset Value (NAV). The plan therefore serves the purpose of insurance-cum-investment. 1. Payment of Premiums: You may pay premiums regularly at yearly, half-yearly, quarterly or monthly (ECS) intervals for 5 years. The minimum First year premium will be Rs.20,000/- and you may pay any amount exceeding it. From second year onwards each year’s premium will be 25% of the first year premium. Other Features: i) Partial Withdrawals: You may encash the units partially after the third policy anniversary subject to the following: i) In case of minors, partial withdrawals shall be allowed from the policy anniversary coinciding with or next following the date on which the life assured attains majority (i.e. on or after18th birthday). ii) Partial withdrawals may be in the form of fixed amount or in the form of fixed number of units. iii) For 2 years’ period from the date of withdrawal, the Sum Assured under the Basic plan shall be reduced to the extent of the amount of partial withdrawals made. iv) Under policies where less than 3 years’ premiums have been paid and further premiums are not paid, the partial withdrawals shall not be allowed. v) Under policies where atleast 3 years’ premiums have been paid, partial withdrawal will be allowed subject to Policyholder’s Fund Value being atleast Rs. 10,000/-. ii) Switching: You can switch between any fund types for the entire Fund Value 26

during the policy term subject to switching charges, if any. iii) Discontinuance of premiums: If premiums are payable either yearly, half-yearly, quarterly or monthly (ECS) and the same have not been duly paid within the days of grace under the Policy, the Policy will lapse. A lapsed policy can be revived during the period of two years from the due date of first unpaid premium. I) Where atleast 3 years’ premiums have been paid, the Life Cover and Accident Benefit rider, if any, shall continue during the revival period.

During this period, the charges for Mortality and Accident Benefit cover, if any, shall be taken, in addition to other charges, by canceling an appropriate number of units out of the Policyholder’s Fund Value every month. This will continue to provide relevant risk covers for: i. two years from the due date of first unpaid premium, or ii. Till the date of maturity, or iii. Till such period that the Policyholder’s Fund Value reduces to Rs. 5,000/-, whichever is earlier. The benefits payable under the policy in different contingencies during this period shall be as under: A. In case of Death: Higher of Sum assured under the Basic Plan or the Policyholder’s Fund Value. The Sum Assured shall be subject to provisions of Partial Withdrawals made, if any. B. In case of Death due to accident: Accident Benefit Sum Assured in addition to the amount under A above, if Accident Benefit is opted for. C. On Maturity: The Policyholder’s Fund Value. D. In case of Surrender (including Compulsory Surrender): The Policyholder’s Fund Value. The Surrender value, however, shall be paid only after the completion of 3 policy years. E. In case of Partial Withdrawals: For 2 year’s period from the date of withdrawal, the sum assured under the basic plan shall be reduced to the extent of the amount of partial withdrawals made. II) Where the policy lapses without payment of at least 3 years’ premiums, the Life Cover and Accident Benefit rider cover, if any, shall cease and no charges for these benefits shall be deducted. However, deduction of all the other charges shall continue. The benefits under such a lapsed policy shall be payable as under:

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F. In case of Death: The Policyholder’s Fund Value. G. In case of death due to accident: Only, the amount as under F above. H. In case of Surrender (including Compulsory Surrender): Policyholder’s Fund Value / monetary value as the case may be, shall be payable after the completion of the third policy anniversary. No amount shall be payable within 3 years from the date of commencement of policy. I. In case of Partial withdrawal: Partial Withdrawals shall not be allowed under such a policy even after completion of 3 years period. iv) Revival: If due premium is not paid within the days of grace, the policy lapses. A lapsed policy can be revived during the period of two years from the due date of first unpaid premium or before maturity, whichever is earlier. The period during which the policy can be revived will be called “Period of revival” or “revival period”. If premiums have not been paid for at least 3 full years, the policy may be revived within two years from the due date of first unpaid premium. The revival shall be made on submission of proof of continued insurability to the satisfaction of the Corporation and the payment of all the arrears of premium without interest. If at least 3 full years’ premiums have been paid and subsequent premiums are not paid, the policy may be revived within two years from the due date of first unpaid premium but before the date of maturity. No proof of continued insurability shall be required but all arrears of premium without interest shall be required to be paid. The Corporation reserves the right to accept the revival at its own terms or decline the revival of a lapsed policy. The revival of a lapsed policy shall take effect only after the same is approved by the Corporation and is specifically communicated in writing to the Proposer / Life Assured. Irrespective of what is stated above, if less than 3 years’ premiums have been paid and the Policyholder’s Fund Value is not sufficient to recover the charges, the policy shall be terminated and thereafter revival will not be entertained. If 3 years’ or more than 3 years’ premiums have been paid and the Policyholder’s Fund Value reduces to Rs. 5000/-, the policy shall terminate and Policyholder’s Fund Value as on such date shall be refunded to the Life Assured and thereafter revival will not be allowed. v) Settlement Option: When the policy comes for maturity, you may exercise “Settlement Option” and may receive the policy money in instalments spread over a period of not more than five years from the date of maturity. There shall not be any life cover during this period. The value of installment payable on the date specified shall be subject to investment risk i.e. the NAV may go up or down depending upon the performance of the fund. Reinstatement: A policy once surrendered will not be reinstated.

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Risks borne by the Policyholder: i) LIC’s Fortune Plus is a Unit Linked Life Insurance product which is different from the traditional insurance products and are subject to the risk factors. ii) The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. iii) Life Insurance Corporation of India is only the name of the Insurance Company and LIC’s Fortune Plus is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. iv) Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document of the insurer. v) The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns. vi) All benefits under the policy are also subject to the Tax Laws and other financial enactments as they exist from time to time. Cooling off period: If you are not satisfied with the “Terms and Conditions” of the policy, you may return the policy to us within 15 days. Loan: No loan will be available under this plan. Assignment: Assignment will be allowed under this plan. Exclusions: any amount exceeding it. From second year onwards each year’s premium will be 25% of the first year premium. In case the Life Assured commits suicide at any time within one year, the Corporation will not entertain any claim by virtue of the policy except to the extent of the Policyholder’s Fund Value on death.

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MARKET PLUS “IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER" LIC’s MARKET PLUS: This is a unit linked deferred pension plan. You can take the plan with or without risk cover. You can also choose the level of cover within the limits, which will depend on whether the policy is a Single premium or Regular premium contract and on the level of premium you agree to pay. The allocated premiums will be applied to purchase units as per the Fund type chosen. Your Unit Account will be subject to deduction of charges as specified in the Policy Conditions. The value of the units in the Unit Fund may increase or decrease, depending on the investment return of the assets representing the chosen Fund. i.

ii.

Payment of Premiums: You may pay premiums regularly at yearly, halfyearly or quarterly intervals over the term of the policy. The minimum annual premium will be Rs.5, 000/- increasing thereafter in multiples of Rs.1, 000/-. Alternatively, a Single premium can be paid subject to a minimum of Rs.10,000 and thereafter in multiples of Rs.1, 000. Benefits: A) Death Benefit: If the Life cover is opted for, the Sum Assured under the Basic Plan together with the Fund Value of units either as a lump sum or as pension. In case the policy is taken without life cover, then the Fund Value of the units held in the Policyholder’s Unit Account shall be payable either as a lump sum or as a pension. The amount of pension will depend on the then prevailing immediate annuity rates under the annuity option chosen. B) Benefit on Vesting: 30

On your surviving to the date of vesting, the Fund Value of the units held in your Unit Account will compulsorily be utilized to provide a pension based on the then prevailing immediate annuity rates under the relevant annuity option. However, you may opt to commute up to one-third of the Benefit to be paid as a lump sum. Further, you may choose to purchase pension from LIC or other life insurance company. Accident Benefit Option: If you have opted for life cover, you may opt for Accident Benefit equal to life cover subject to minimum Rs. 25,000 and maximum Rs. 50 lakh (taken all policies with LIC of India and other insurers). In case of death by Accident, an additional sum equal to Accident benefit will be payable. Eligibility Conditions And Other Restrictions: Basic Plan Minimum Age at entry Maximum Age at entry Minimum Age at vesting Maximum Vesting Age Minimum Deferment Term Minimum Sum Assured Maximum Sum Assured

i.

: 18 years completed : 70 years (age nearer birthday). However if life cover is opted for, then 65 years : 40 years (age last birthday) : 75 years (age last birthday) : 5 years : Rs. 25,000 for Single premium Rs. 50,000 for Regular premium : Single Premium - Equal to single premium Regular Premium - 20 times of the annualized premium

Investment of Funds: The premiums allocated to purchase units will be strictly invested according to the investment pattern committed in various fund types. Various types of fund and their investment pattern will be as under: Fund Type

I

Bond Fund Not less than 80% Secured Fund Not less than 65%

Short-term investments Investment in such as money Listed Equity market instruments Shares (including Govt. Securities & Corporate Debt) 100% Not more than 85%

Nil Not less than 15% & not more than 35%

31

Balanced Fund Not less than 50%

Not more than 70%

Not less than 30% & not more than 50%

Growth Fund Not less than 20%

Not more than 40%

Not less than 60% & not more than 80%

ii.

The Policyholder has the option to choose any ONE of the above 4 funds. In case no fund has been opted for, the allocated premiums shall, by default, be invested in the SECURED FUND.

iii.

Method of Calculation of Unit price: Units will be allotted based on the Net Asset Value (NAV) of the respective fund as on the date of allotment. There is no Bid-Offer spread (the Bid price and Offer price of units will both be equal to the NAV). The NAV will be computed on daily basis and will be based on investment in Government / Government Guaranteed Securities / Corporate Debtnt performance, Fund Management Charge and whether fund is expanding or contracting under each fund type.

iv.

Charges under the Plan: Units will be allotted based on the Net Asset Value (NAV) of the respective fund as on the date of allotment. There is no BidOffer spread (the Bid price and Offer price of units will both be equal to the NAV). The NAV will be computed on daily basis and will be based on investment performance, Fund Management Charge and whether fund is expanding or contracting under each fund type. (A) Premium Allocation Charge: This is the percentage of the premium appropriated towards charges from the premium received. The balance known as allocation rate constitutes that part of the premium which is utilized to purchase (Investment) units for the policy. The allocation charges are as below: For Single premium policies: 3.3% For Regular premium policies: Premium Band (per annum) 5,000 to 75,000 75,001 to 1,50,000 1,50,001 to 3,00,000 3,00,001 to 5,00,000 5,00,001 and above

Allocation charge First Year 16.50% 15.75% 15.00% 14.25% 13.50%

Thereafter 2.50% 2.50% 2.50% 2.50% 2.50%

32

v. Allocation charge for Top-up: 1.25% (B) Charges for Risk Covers: Mortality Charge: This is the cost of insurance cover. These are age specific and will be taken every month. Accident Benefit charge: This is the cost of Accident Benefit rider and will be levied every month at the rate of Rs. 0.50 per thousand Accident Benefit Sum Assured per policy year. vi.

(C) Other Charges: Policy Administration charge: Rs. 60/- per month during the first policy year and Rs. 20/- per month thereafter, throughout the term of the policy. Fund Management Charge: This is the charge levied as a percentage of the value of units and shall be appropriated by adjusting NAV at following rates: 0.75% p.a. of Unit Fund for Bond Fund 1.00% p.a. of Unit Fund for ?Secured? Fund 1.25% p.a. of Unit Fund for Balanced Fund 1.50% p.a. of Unit Fund for Growth Fund. Switching Charge: This is the charge levied on switching of monies from one fund to another. Within a given policy year 4 switches will be allowed free of charge. Subsequent switches in that year shall be subject to a switching charge of Rs. 100 per switch. Bid/Offer Spread: Nil. Surrender Charge: Nil Service Tax Charge: A service tax charge shall be levied on the Mortality and Accident Benefit rider charge, if any, on a monthly basis. The level of this charge will be as per the rate of service tax as applicable from time to time. Presently, the rate of Service Tax is 12% with an educational cess at the rate of 2% thereon and hence effective rate is 12.24%. Miscellaneous Charge: This is a charge levied for an alteration within the contract, such as reduction in policy term, change in premium mode, etc. An alteration may be allowed subject to a charge of Rs. 50/-.

vii.

(D) Right to revise charges: The Corporation reserves the right to revise all or any of the above charges except the premium allocation charge and charges for risk covers, with the prior approval of IRDA. Although the charges are reviewable, they will be subject to a cap for which please refer to the policy document. 33

viii.

Surrender: The surrender value, if any, is payable only after the completion of the third policy anniversary both under Single and Regular premium Contract. No partial withdrawal of units will be allowed under this plan.

ix.

Other Features: i) Top-up (Additional Premium): The policyholder can pay additional premium in multiples of Rs.1, 000 without any limit at anytime during the term of the policy. In case of yearly, half-yearly or quarterly mode of premium payment such Top-up can be paid only if all premiums have been paid under the policy. ii)Switching: You can switch between any fund types during the policy term subject to switching charges, if any. iii) Discontinuance of premiums and revival: If premiums are payable yearly, half-yearly or quarterly and the same have not been duly paid within the days of grace under the Policy, the Policy will lapse. A lapsed policy can be revived during the period of two years from the due date of first unpaid premium. If you have opted for life cover, under Regular premium policies where at least 3 years’ premiums have been paid, and the subsequent premiums are not paid, the life cover and accident benefit cover, if any, will be compulsorily available under the policy and the charges for the same if any, shall be taken, in addition to other charges, by canceling an appropriate number of units out of the Policyholder’s Unit Account every month subject to the following : two years from the due date of first unpaid premium, or two years from the due date of first unpaid premium, or till such period that the Policyholder’s Unit Account reduces to one annualized premium, whichever is earlier. iv) Increase / decrease of benefits: No increase (except to the extent of Topup stated above) or decrease of benefits will be allowed under the plan. iiv) Conversion to annuity at vesting date: The rate at which the amount at vesting date will be converted to an annuity is not guaranteed and will be based on the prevailing immediate annuity rates under the relevant annuity option at the vesting date.

x.

Reinstatement: A policy once surrendered cannot be reinstated.

xi.

Risks borne by the Policyholder: 34

i) Unit Linked Life Insurance products are different from the traditional insurance products and are subject to the risk factors. ii) The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. iii) Life Insurance Corporation of India is only the name of the Insurance Company and LIC’s Market Plus is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns.

iv) Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document of the insurer. v) The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns. vi) All benefits under the policy are also subject to the Tax Laws and other financial enactments as they exist from time to time. xii.

Cooling off period: If you are not satisfied with the Terms and Conditions’ of the policy, you may return the policy to us within 15 days.

xiii.

Loan: No loan will be available under this plan.

xiv.

Assignment: Assignment will not be allowed under this plan.

xv.

Exclusions: In case the Life Assured commits suicide at any time, the Corporation will not entertain any claim by virtue of the policy except to the extent of the Fund Value of the units held in the Policyholder’s Unit Account on death.

35

Benefit Illustration Statutory warning some benefits are guaranteed and some benefits are variable with returns based on the future performance of your life insurance company. If your policy offers guaranteed returns then these will be clearly marked guaranteed in the illustration table on this page. If your policy offers variable returns then the illustrations on this page will show two different rates of assumed investment returns. These assumed rates of return are not guaranteed and they are not upper or lower limits of what you might get back as the value of your policy is dependant on a number of factors including future investment performance. BASIC PLAN WITH LIFE COVER FREQUENCY OF PREMIUM PAYMENT

ANNUAL PREMIUM

AGE AT ENTRY

35 years

TERM

20 years Secured Fund

TYPE OF FUND

PREMIUM

10000

SUM ASSURED UNDER BASIC PLAN

200000

DEATH BENEFIT PAYABLE AT END OF YEAR OF SURRENDER/MATURITY DEATH VALUE END OF TOTAL POLICY PREMIUM GUARANTEED VARIABLE VARIABLE Total Total VARIABLE YEAR PAID Scenario Scenario Scenario Scenario 1 Scenario 2 1 2 1 1 10000 200000 7624 7932 207624 207932 0 2 20000 200000 17560 18569 217560 218569 0 36

VARIABLE Scenario 2 0 0

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

30000 40000 50000 60000 70000 80000 90000 100000 110000 120000 130000 140000 150000 160000 170000 180000 190000 200000

200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000

27955 38827 50196 62072 74480 87452 101013 115178 129963 145385 161460 178208 195646 213796 232677 252313 272725 293938

30121 42664 56282 71057 87091 104503 123411 143935 166205 190361 216558 244962 275756 309138 345323 384547 427066 473158

227955 238827 250196 262072 274480 287452 301013 315178 329963 345385 361460 378208 395646 413796 432677 452313 472725 493938

230121 242664 256282 271057 287091 304503 323411 343935 366205 390361 416558 444962 475756 509138 545323 584547 627066 673158

27955 38827 50196 62072 74480 87452 101013 115178 129963 145385 161460 178208 195646 213796 232677 252313 272725 293938

30121 42664 56282 71057 87091 104503 123411 143935 166205 190361 216558 244962 275756 309138 345323 384547 427066 473158

BASIC PLAN WITHOUT LIFE COVER FREQUENCY OF PREMIUM PAYMENT

ANNUAL PREMIUM

AGE AT ENTRY

35 years

TERM

20 years

TYPE OF FUND

Secured Fund

PREMIUM

100000

SUM ASSURED UNDER BASIC PLAN ACCIDENT BENEFIT SUM ASSURED

0 0

DEATH BENEFIT PAYABLE AT END OF YEAR OF SURRENDER/MATURITY DEATH VALUE END OF TOTAL POLICY PREMIUM GUARANTEED VARIABLE VARIABLE Total Total VARIABLE YEAR PAID Scenario Scenario Scenario Scenario 1 Scenario 2 1 2 1 1 100000 0 100743 104557 100743 104557 0 2 100000 0 102015 110022 102015 110022 0 3 100000 0 106813 119569 106813 119569 106813 4 100000 0 111848 129965 111848 129965 111848 5 100000 0 117132 141287 117132 141287 117132 37

VARIABLE Scenario 2 0 0 119569 129965 141287

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

122678 128498 134605 141015 147742 154801 162209 169984 178143 186705 195691 205121 215018 225404 236303

153617 167045 181669 197595 214940 233829 254400 276803 301201 327771 356708 388222 422541 459917 500622

122678 128498 134605 141015 147742 154801 162209 169984 178143 186705 195691 205121 215018 225404 236303

153617 167045 181669 197595 214940 233829 254400 276803 301201 327771 356708 388222 422541 459917 500622

122678 128498 134605 141015 147742 154801 162209 169984 178143 186705 195691 205121 215018 225404 236303

153617 167045 181669 197595 214940 233829 254400 276803 301201 327771 356708 388222 422541 459917 500622

i.

This illustration is applicable to a non-smoker male/female standard (from medical, life style and occupation point of view) life.

ii.

The non-guaranteed benefits (1) and (2) in above illustration are calculated so that they are consistent with the Projected Investment Rate of Return assumption of 6% p.a.(Scenario 1) and 10% p.a. (Scenario 2) respectively. In other words, in preparing this benefit illustration, it is assumed that the Projected Investment Rate of Return that LICI will be able to earn throughout the term of the policy will be 6% p.a. or 10% p.a., as the case may be. The Projected Investment Rate of Return is not guaranteed

iii.

The main objective of the illustration is that the client is able to appreciate the features of the product and the flow of benefits in different circumstances with some level of quantification

SECTION 41 OF INSURANCE ACT 1938 i.

No person shall allow or offer to allow, either directly or indirectly, as an inducement to any person to take out or renew or continue an insurance in respect of any kind of risk relating to lives or property in India, any rebate of the whole or part of the commission payable or any rebate of the premium shown on the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate, except such rebate as may be allowed in accordance with the published prospectuses or tables of the insurer: provided that acceptance by an insurance agent of commission in connection with a policy of life insurance taken out by himself on his own life shall not be deemed to be acceptance of a rebate of premium within the meaning of this sub-section if at the time of such acceptance the insurance agent satisfies the 38

prescribed conditions establishing that he is a bona fide insurance agent employed by the insurer. ii.

Any person making default in complying with the provisions of this section shall be punishable with fine which may extend to five hundred rupees.

ANNEXURE (TO BE ATTACHED WHERE LIFE COVER HAS BEEN OPTED FOR) Charge for Life Cover per Rs. 1000/- Sum Assured under Basic plan per annum Age 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

n.b.d

Charge 1.20 1.25 1.29 1.33 1.36 1.39 1.42 1.43 1.45 1.46 1.46 1.46 1.46 1.50 1.56 1.64 1.73 1.85 1.99

Age

n.b.d 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69

Charge 1.15 7.27 8.05 8.90 9.80 10.76 11.79 12.87 13.78 14.94 16.34 17.99 19.88 22.01 24.39 27.02 28.40 32.02 36.03 40.47 39

38 39 40 41 42 43 44 45 46 47 48 49 50 6.56

2.15 2.33 2.57 2.81 3.02

70 71 72 73 74

45.37 50.78 56.74 63.30 70.51 3.25 3.54 3.89 4.30 4.77 5.30 5.90

PROFIT PLUS Features It is a unit linked Endowment plan where the premium payment term (PPT) is limited to single lump sum, or uniformly over 3, 4 or 5 years. You can choose the level of cover within the limits, which will depend on whether the policy is a Single premium or Limited premium contract, term chosen and on the level of premium you agree to pay. Four types of investment Funds are offered. Premiums paid after allocation charge will purchase units of the Fund type chosen. The Unit Fund is subject to various charges and value of units may increase or decrease, depending on the Net Asset Value (NAV). Payment of Premiums: You may pay premiums regularly at yearly, half-yearly, quarterly or monthly (ECS) intervals over the premium paying term of 3, 4 or 5 years. The minimum premium will be Rs.10000/-. Alternatively, a Single premium can be paid subject to a minimum of Rs.20, 000/- . Other Features: i) Partial Withdrawals: You may encash the units partially after the third policy anniversary subject to the following: 40

i) In case of minors, partial withdrawals shall be allowed from the policy anniversary coinciding with or next following the date on which the life assured attains majority (i.e. on or after 18th birthday). ii) Partial withdrawals may be in the form of fixed amount or in the form of fixed numbers of units. iii) For 2 years’ period from the date of withdrawal, the Sum Assured under the Basic plan shall be reduced to the extent of the amount of partial withdrawals made. iv) Under Limited Premium Paying Term policies where less than 3 years’ premiums have been paid and further premiums are not paid, the partial withdrawals shall not be allowed. v) Under Limited Premium Paying Term policies where atleast 3 years’ premiums have been paid, partial withdrawal will be allowed subject to Policyholder’s Fund Value being at least Rs. 10000/-. vi) Under Single Premium policies, the partial withdrawal will be allowed subject to a minimum balance of Rs. 5000/- in the Policyholder’s Fund Value. ii) Switching: You can switch between any fund types for the entire Fund Value during the policy term subject to switching charges, if any. iii) Discontinuance of premiums: If premiums are payable either yearly, half-yearly, quarterly or monthly (ECS) and the same have not been duly paid within the days of grace under the Policy, the Policy will lapse. A lapsed policy can be revived during the period of two years from the due date of first unpaid premium. I Where at least 3 years’ premiums have been paid, the Life Cover, Accident Benefit and Critical Illness Benefit riders, if any, shall continue during the revival period. During this period, the charges for Mortality, Accident Benefit and / or Critical Illness Benefit cover, if any, shall be taken, in addition to other charges, by canceling an appropriate number of units out of the Policyholder’s Fund Value every month. This will continue to provide relevant risk covers for: i. two years from the due date of first unpaid premium, or ii. Till the date of maturity, or iii. Till such period that the Policyholder’s Fund Value reduces to Rs. 5,000/-, whichever is earlier. The benefits payable under the policy in different contingencies during this period shall be as under: A. In case of Death: Higher of Sum Assured under the Basic Plan or the Policyholder’s Fund Value. The Sum Assured shall be subject to provisions of Partial Withdrawals made, if any.

41

B. In case of Death due to accident: Accident Benefit Sum Assured in addition to the amount under ‘A’ above, if Accident Benefit is opted for. C. In case of Critical Illness claim: Critical Illness Rider Sum Assured, if opted for. D. On maturity: The Policyholder’s Fund Value. E. In case of Surrender (including Compulsory Surrender): The Policyholder’s Fund Value. The Surrender value, however, shall be paid only after the completion of 3 policy years. F. In case of Partial Withdrawals: For 2 years period from the date of withdrawal, the sum assured under the basic plan shall be reduced to the extent of the amount of partial withdrawals made. II Where the policy lapses without payment of at least 3 years’ premiums, the Life Cover, Accident Benefit and/or Critical Illness Benefit rider covers, if any, shall cease and no charges for these benefits shall be deducted. However, deduction of all the other charges shall continue. The benefits under such a lapsed policy shall be payable as under: G. In case of Death: The Policyholder’s Fund Value. H. In case of death due to accident: Only, the amount as under G above. I. In case of Critical Illness claim: Nil. J. In case of Surrender (including Compulsory Surrender): Policyholder’s Fund Value / monetary value as the case may be, shall be payable after the completion of the third policy anniversary. No amount shall be payable within 3 years from the date of commencement of policy. K. In case of Partial withdrawal: Partial Withdrawals shall not be allowed under such a policy even after completion of 3 years period. iv) Revival: If due premium is not paid within the days of grace, the policy lapses. A lapsed policy can be revived during the period of two years from the due date of first unpaid premium or before maturity, whichever is earlier. The period during which the policy can be revived will be called “Period of revival” or “revival period”. If premiums have not been paid for at least 3 full years, the policy may be revived within two years from the due date of first unpaid premium. The revival shall be made on submission of proof of continued insurability to the satisfaction of the Corporation and the payment of all the arrears of premium without interest. If at least 3 full years’ premiums have been paid and subsequent premiums are not paid, the policy may be revived within two years from the due date of first unpaid premium but before the date of maturity. No proof of continued insurability shall be required but 42

all arrears of premium without interest shall be required to be paid. The Corporation reserves the right to accept the revival at its own terms or decline the revival of a lapsed policy. The revival of a lapsed policy shall take effect only after the same is approved by the Corporation and is specifically communicated in writing to the Proposer / Life Assured. Irrespective of what is stated above, if less than 3 years’ premiums have been paid and the Policyholder’s Fund Value is not sufficient to recover the charges, the policy shall be terminated and thereafter revival will not be entertained. If 3 years’ or more than 3 years’ premiums have been paid and the Policyholder’s Fund Value reduces to Rs. 5000/-, the policy shall terminate and Policyholder’s Fund Value as on such date shall be refunded to the Life Assured and thereafter revival will not be allowed. v) Settlement Option: When the policy comes for maturity, you may exercise “Settlement Option” and may receive the policy money in instalments spread over a period of not more than five years from the date of maturity. There shall not be any life cover during this period. The value of installment payable on the date specified shall be subject to investment risk i.e. the NAV may go up or down depending upon the performance of the fund.

REINSTATEMENT: A policy once surrendered can not be reinstated. Risks borne by the Policyholder: i) LIC’s Profit Plus is a Unit Linked Life Insurance products which is different from the traditional insurance products and are subject to the risk factors. ii) The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. iii) Life Insurance Corporation of India is only the name of the Insurance Company and LIC’s Profit Plus is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. iv) Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document of the insurer. v) The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns. vi) All benefits under the policy are also subject to the Tax Laws and other financial 43

enactments as they exist from time to time. Cooling off period: If you are not satisfied with the “Terms and Conditions” of the policy, you may return the policy to us within 15 days. Assignment: Assignment will be allowed under this plan. Exclusions: In case the Life Assured commits suicide at any time within one year, the Corporation will not entertain any claim by virtue of the policy except to the extent of the Fund Value of the units held in the Policyholder’s Fund Value on death.

SPECIAL PLANS LIC’s Special Plans are not plans but opportunities that knock on your door once in a lifetime. These plans are a perfect blend of insurance, investment and a lifetime of happiness!

Bima Gold (closed for sale) New Bima Gold

44

Bima Nivesh 2005 Jeevan Saral Jeevan Madhur

45

OBJECTIVES OF LIC

Spread Life Insurance widely and in particular to the rural areas and to the socially and economically backward classes with a view to reaching all insurable persons in the country and providing them adequate financial cover against death at a reasonable cost. •

Maximize mobilization of people's savings by making insurance-linked savings adequately attractive.

•

Bear in mind, in the investment of funds, the primary obligation to its policyholders, whose money it holds in trust, without losing sight of the interest of the community as a whole; the funds to be deployed to the best advantage of the investors as well as the community as a whole, keeping in view national priorities and obligations of attractive return.

•

Conduct business with utmost economy and with the full realization that the moneys belong to the policyholders.

•

Act as trustees of the insured public in their individual and collective capacities.

•

Meet the various life insurance needs of the community that would arise in the changing social and economic environment.

•

Involve all people working in—the corporation to the' best of their capability in furthering the interests of the insured public by providing efficient service with courtesy.

•

Promote amongst all agents and employees of the Corporation a sense of participation, pride and job satisfaction through discharge of their duties with dedication towards achievement of Corporate Objective.

46

GROWTH OF PRIVATE LIFE INSURANCE COMPANIES IN THE LAST 5 YEARS

The insurance industry recorded a booming growth of 35% in premium income during 2004-05 with the 13 private sector players walking away with. An impressive 129% while the Life Insurance Corporation of India recorded a 21% growth.

Thus the market share of state behemoths dropped to 78% in 2004 05 from 87% a year ago.

According to ASSOCHAM Eco Pulse (AEP) Study, the industry premium increased to Rs253.42bn in 2004-05 from Rs187.1bn in 2003-04. The LIC total premium for the year 2004-05 amounted to Rs197.85bn as against the Rs162.84bn during previous year.

The figures for the first two months of the fiscal 2005-06 also speak of the growing share of the private insurers. The share of LIC for this period has further come down to 75%, while the private players have grabbed over 24% share. "With the huge potential the market has, the Government should, more seriously look into increasing the FDI cap in the sector" said Mahendra K. Sanghi, ASSOCHAM President. During April-June 2005, the largest private company ICICI Prudential has increased its share from 6.25% in 2004-05 to 7.68% in current fiscal. The opening up of the sector has given some of the most innovative products like the

47

customized insurance policies and now the unit linked policies that have gained much of customer attention. The sector has huge potential and certain other new and innovative areas can also be looked into for enhancing market share and premium income, said Sanghi. HDFC is next in the row with 2.91% market share which has increased from 1.92% last fiscal followed by TATA AIG which now shares 2% of the market from 1.18% last fiscal. Birla Sun life's share has dropped from 2.45% during FY'05 to 1.76% in first two months of FY'06. SBI life comes next with 1. 72% share and has infact dropped a few percent points from last year. Max New York life and Aviva Life Insurance have captured more than 1% share each from less than 1% share during FY'05. Others like ING, AMP Sanmar, Met Life and Sahara India have less than 1 % share.

The detail of the market share of life insurance companies is attached. The market share of the private players has doubled every year from 5.6% in 2002-03 to, 12% in 2003-04 and close to 22% in 2004-05. The state run insurance company has the biggest advantage of its huge network which the company can use to penetrate into rural market that is still lying untapped. Another option with the life insurance companies to capture more and more market share could be product innovation and constantly developing an insurance product in order to meet the ever-changing requirements of the customer. Quality customer service and education can be another area where a company can differentiate itself

48

from other companies.

IT to boost life market growth? THE LIFE Insurance Corporation of India (LIC) has turned to information technology in a bid to shed its image as a dinosaur among more nimble private sector companies. LIC, India's dominant life insurer, is encouraging policyholders to use its web site to pay premiums and make claims. Last- month, it announced new mobile phone SMS (testing) services to alert policyholders of news about their plans.

These moves, unmatched by most of LIC's smaller private sector rivals, are part of an effort to open new channels to increase the speed and quality of customer service long seen as LIC's weakness after decades as India's monopoly life insurer. LIC's performance in the year to March 2004 suggests that these efforts are working. It sold 27 million new policies generating Rs85.7 billion (US$1.9 billion) in premium income - an annual growth of about 11 percent. LIC's deployment of information technology may have helped it maintain its 88 percent market share of premium sales. Yet few believe that technology alone will drive the company's - and in effect, the Indian life industry's expansion.

"Ultimately the growth of life insurance depends on growth of the economy," said TK. Banerjee, a board member of the Insurance Regulatory Development Authority.

India's economic growth rate in March 2004 hit double-digit figures to become Asia's fastest-growing economy. Most economists forecast growth to stabilize at around 7 percent to 2005. Banerjee said that this climate of rising economic prosperity is

49

encouraging consumers to think more about insurance. Nonetheless, most life companies believe consumers still need Sanmar: "People still don't think that insurance is important. Most sales happen after personal interaction." AMP Sanmar, a two-year old joint venture between south.-Indian based conglomerate Sanmar and Australia's AMP, has employed some 3,000 sales agents w4o are targeting small and medium-sized towns that have low penetration rates of life insurance. India's life insurance penetration is less than three percent. "We're focused on places where there is no other company - not even LIC," Subramaniam said, -remarking that unlike LIC, AMP Sanmar regards the internet and mobile phones as channels for promotion, not sales. He said that the internet is not widespread as a channel to sell consumer products in India, but Subramaniam has not ruled out deploying such technology in the future. Whatever the merits of new distribution channels, the industry fears a decline in sales following new taxes levied on single premium products. Single premium life insurance has been popular in India mainly because guaranteed returns were tax-free. This encouraged policyholders to pay large premiums with minimal risk cover, for payments at maturity that often exceeded the returns of more sophisticated financial products such as mutual funds. But last October, the government decided to tax premiums that paid above 20 percent of the sum assured. The decision has reduced sales of single premium products, which is likely to restrain the overall growth of India's life industry. The industry regulator has forecast growth of life premiums to be around 20 percent to March -2004, about the same level as 1999, down from a burst of sales in 2002 of 43.5 percent. India's life insurers have rallied to persuade the government to rescind the ruling later this year, but any decision must wait for the end of parliamentary elections currently underway.

50

CURRENT STANDING OF PRIVATE LIFE INSURANCE COMPANIES IN URBAN SECTOR

Life insurance is possibly the most- retail of all financial services, and is required by people of all segments and in all locations. At a broad level, ICICI Prudential aims to secure the families of the middle and upper class working people in urban India. To this end, they have pursued a pan-India distribution strategy and backed it up with a range of products that meets the needs of a wide range of people, be they from rural or urban areas. Today, they have branches in 74 locations and rural presence in more than 15 states. Certainly, the majority of the business still comes from urban areas such as metros and mini-metros. However, they have seen rural business grow significantly and expect it to continue making greater contribution in the years to come.

51

ROLE OF FOREIGN COMPANIES IN INDIA Government has allowed 26% foreign equity participation in the insurance sector. This has its limitations. While most foreign insurers planning to start their services in India were not pleased by this condition, they reluctantly agreed that this was expected in an opening economy and this will not change their outlook for India. After all no insurance company can afford to ignore a market of 1bn people. But the fact remains that they: •

Can not appoint majority directors on the company board;

•

Can not have say in the day to day workings of the company;

•

Can Affect Only Special Resolutions.

This cap, however, will have a great impact on the Indian counter part to raise 74% of the funds in their joint venture. To add to this if Indian partners like State bank of India, with over 9000 branches nationwide, will demand premium for their existing distribution network, we will see the foreign insurance companies demand hefty premiums for bringing in their global expertise and brand. Mr. Vaidya, Chairman of SBI, has recently stated that all it is looking for is a good and reliable partner and the question of a hefty premium to be charged to its foreign partner is not significant. The monolith has finally come to business senses foreign companies are unhappy even about laws pertaining to repatriation of funds. The Stipulated investment criteria is also something that all players in the sector, be it Indian or foreign, are closing watching. The foreign players are essentially looking to tap their" global expertise in the variety markets and use that know-how to work in the Indian scenario. Designing of products, information systems, technical expertise, manpower planning etc is what one expects the foreign players to have a say in. 52

Any venture of the joint kinds needs to be between equals. If this is not there then there is every chance that a partner in the venture will feel increasingly uncomfortable and would be looking to call the joint venture off.

53

FINDINGS QUESTIONNAIRE ANALYSIS Respondents

=

80

Respondents Responded

=

60

Response Rate

=

75%

Respondents are taken from private, government and business sectors. 1.

According to you, which have played a major role in the field of lifeinsurance companies?

Insurance LIC HDFC ICICI Others

Pvt. Employees 10 5 3 2

Govt. Employees 13 3 3 1

Business Man 10 5 4 1

14

No. of Respondents

12 10 Pvt. Employees

8

Govt. Employees 6

Business Man

4 2 0 LIC

HDFC

ICICI

Others

After analyzing this data it is found that from the given three respective level of Pvt. Govt. and Business 10 out of 20 (30%), 13 out of 20 (39%) and 10 out of 20 (30%) are in favour of LIC, while 5 out of 20 (15%), 3 out of 20 (9%) and 5 out of 20 (6%), 1 out of 20 (30%) and 1 out of 20 (30%) are in favour of other Pvt. Companies.

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2.

Which insurance companies have been successful to make strong public base by advertisement?

Insurance LIC HDFC ICICI Others

Pvt. Employees 12 3 4 1

Govt. Employees 14 2 3 1

Business Man 12 4 3 1

16 14

No. of Respondents

12 10

Pvt. Employees Govt. Employees Business Man

8 6 4 2 0

LIC

HDFC

ICICI

Others

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3.

Which insurance company has gained massive public support in the current fiscal year?

Insurance LIC HDFC ICICI Others

Pvt. Employees 12 3 3 2

Govt. Employees 14 2 2 2

Business Man 10 5 4 1

16 14 12

No. of Respondents

10

Pvt. Employees

8

Govt. Employees Business Man

6 4 2 0 LIC

HDFC

ICICI

Others

From the above table, it is found that from the given three sector Private, Govt. and Business 12 out of 20 (36%), 14 out of 20 (42%), 10 out of 20 (30%), are in the favour of LIC 3 out of 20 (9%), 2 out of 20 (6%) and 4 out of 20 (12%) are in favour of ICICI, whereas only 2 out of 20 (6%), 2 out of 20 (6%) 1 and out of 20 (3%) favour others company.

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4.

Do you think insurance policy is in the direction of public welfare? Pvt. Sector 13 7

Yes No

Govt. Sector 16 4

Business Man 12 8

18 16 14

No. of Respondents

12 10

Yes

8

No

6 4 2 0 Pvt. Sector

Govt. Sector

Business M an

The above table shows that from private sector 13 out of 20 (30%) agree and 7 out of 20 (21%) disagree, from govt. sector 16 out of 20 (48%) think it right but 4 out of 20 (12%) don’t thick it so and from business man 12 out of 20 (36%) are in favour of the above statement but 8 out of 20 (24%) don’t favour it.

5.

Is retirement bond or pension policy launched by the number of private player as well as public sector Company in the direction of secured old 57

age? Pvt. Sector 15 5

Yes No

Govt. Sector 18 2

Business Man 13 7

20 18 16

No. of respondents

14 12

Yes No

10 8 6 4 2 0 Pvt. Sector

Govt. Sector

Business Man

It is obvious from the above table that 15 out of 20 (45%), 18 out of 20 (54%) and 13 out of 20 (39%) from the given three think retirement bend or pension policy a legitimate step in the direction of secure old age but 5 out 20 (15%), 2 out of 20 (6%) and 7 out 20 (21%) don’t agree with the opinion of the majority class.

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6.

Do you think that risk coverage factor included in Insurance policy attracts general public towards the policy? Pvt. Sector 12 8

Yes No

Govt. Sector 16 4

Business Man 11 9

18 16 14

No. of respondents

12 10

Yes

8

No

6 4 2 0 Pvt. Sector

Govt. Sector

Business M an

From the above table it is found that 12 out of 20 (36%) from Private sector 16 out of 20 (48%). From Govt. sector and 11 out of 20 (33%) thinks risk coverage factor attractive but rest 8 out of 20 (24%), 4 out of 20 (12%) and 9 out 20 (27%) from the above them sector don’t think it so encouraging towards saving trend whereas 3 out of 20 (9%), 2 out of 20 (6%) and 4 out of 20 (12%) don’t think it so.

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7.

What according to you, the term plan that only covers risk and doesn’t cover maturity benefit on survival at the end of the term provides security cover over policy holders or a smart way of accumulative money from policy holders?

Security Cover Accumulative Money

Pvt. Sector 11 9

Govt. Sector 15 5

Business Man 12 8

16 14 12

No. of Respondents

10 Security Cover

8

Accumulative Money

6 4 2 0 Pvt. Sector

Govt. Sector

Business Man

It is obvious from the above data that 11 out of 20 (33%), from the Pvt. Sector, 15 out of 20 (45%) from Govt. sector and 12 out of 20 (36%) think term plan as a security cover but 9 out of 20 (27%), 5 out of 20 (15%) and 8 out of 20 (24%) from the three respective group think it as a way of accumulating money insurance company.

8.

Do you think that the arrival of so many private companies in this insurance sector envisage a lot of choice to policy holder? 60

Pvt. Sector 16 4

Yes No

Govt. Sector 18 2

Business Man 16 4

20 18 16

No. of Respondents

14 12 Yes

10

No

8 6 4 2 0 Pvt. Sector

Govt. Sector

Business M an

From analyzing the above data it is found that 16 out of 20 (48%) from Pvt. Sector, 18 out of 20 (54%) from Govt. sector and 16 out of 20 (48%) think that the arrival of private players envisage a lot of choice to policy holder. But 4 out of 20 (12%), 2 out of 20 (6%) and 4 out of 20 (12%) don’t think it so.

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9.

Do you agree that customer-centricity and transparency are the buzzwords for success in this evolving industry? Pvt. Sector 18 2

Yes No

Govt. Sector 20 -

Business Man 19 1

25

No. of Respondents

20

15

Yes No

10

5

0

Pvt. Sector

Govt. Sector

Business M an

From this above data, it is found the 18 out of 20 (54%) from Pvt. Sector and 20 out of 20 (60%) from Govt. Sector 19 out of 20 (57%) from Business men agree with this statement whereas only 2 out of 20 (6%) from Pvt. Sector and 1 out of 20 (3%) from Business men do not agree with this statement.

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IMPORTANCE OF JOINT VENTURES HDFC STANDARD LIFE INSURANCE COMPANY LIMITED

HDFC Incorporated in 1977 with a share capital of Rs. 10 crores, HDFC has since emerged as the largest residential mortgage finance institution in the country. The corporation has had a series of share issues raising its capital to Rs. 119 crores. The net worth of the corporation as on March 31, 2000 stood at Rs. 2,096 crores. HDFC operates through 75 locations throughout the country with its Corporate Headquarters in Mumbai, India. HDFC also has an international office in Dubai, V.A.E., with service associates in Kuwait, Oman and Qatar.

Standard Life Standard Life is Europe's largest mutual life assurance company. Standard Life, which has been in the life insurance business for the past 175 years, is a modern company surviving quite a few changes since selling its first policy in 1825. The company expanded in the 19th century from its original Edinburgh premises, opening offices in other towns and acquiring other similar businesses.

Standard Life currently has assets exceeding over £70 billion under its management and has the distinction of being accorded "AAA" rating consequently for the past six years by Standard & Poor.

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The Joint Venture

HDFC Standard Life Insurance Company Limited was one of the first companies to be granted license by the IRDA to operate in life insurance sector. Each of the JV player is highly rated and been conferred with many awards. HDFC is rated 'AAA' by both CRISIL and ICRA. Similarly, Standard Life is rated 'AAA' both by Moody's and Standard and Poors. These reflect the efficiency with which DFC and Standard Life manage their asset base of Rs. 15,000 Cr and Rs. 600,000 Cr respectively. HDFC Standard Life Insurance Company Ltd was incorporated on 14th August 2000. HDFC is the majority stakeholder in the insurance JV with 81.4 % stake and Standard Life has a stake of 18.6%. Mr. Deepak Satwalekar is the MD and CEO of the venture.

HDFC Standard Life Insurance Products •

Money Back

•

Endowment

•

Term Assurance Plan

•

Flexible Bond

•

Development Insurance Plan

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ICICI PRUDENTIAL LIFE INSURANCE COMPANY ICICI ICICI Ltd. was established in 1955 by the World Bank, the Government of India and the Indian Industry, to promote industrial development of India by providing project and corporate finance to Indian industry. Since inception, ICICI has grown from a development bank to a financial conglomerate and has become one of the largest public financial institutions in India. ICICI has thus far financed all the major sectors of the economy, covering 6,848 companies and 16,851 projects. As of March 31, 2000, ICICI had disbursed a total of Rs. 1,13,070 crores, since inception.

Prudential plc. Prudential policy was founded in 1848. Since then it has grown to become one of the largest providers of a wide range of savings products for the individual including life insurance, pensions, annuities, unit trusts and personal banking. It has a presence in over 15 countries, and caters to the financial needs of over 10 million customers. It manages assets of over US$ 259 billion (Rupees 11, 39,600 crores approx.) as of December 31, 1999. Prudential is the largest life insurance company in the United Kingdom (Source: S&P's UK Life Financial Digest, 1998). Asia has always been an important region for Prudential and it has had a presence in Asia for over 75 years. In fact Credential’s first overseas operation was in India, way back in 1923 to establish Life and General Branch agencies.

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The Joint Venture ICICI Prudential Life Insurance Company Limited was incorporated on July 20, 2000. The authorized capital of the company is Rs.2300 Million and the paid up capital is Rs. 1500 Million. The Company is a joint venture of ICICI (74%) and Prudential plc UK (26%). The Company was granted Certificate of Registration for carrying out Life Insurance business, by the Insurance Regulatory and Development Authority on November 24, 2000. It commenced commercial operations on December 19, 2000, becoming one of the first few private sector players to enter the liberalized are ICICI Pru Life Insurance Products •

ICICI Pru Forever Life

•

ICICI Pru Single Premium Bond

•

ICICI Save 'n' Protect

•

ICICI Pru CashBack

•

ICICI Pru Life Guard

•

ICICI Pru Assure Investment

•

ICICI Pru Life Link

•

ICICI Pru Reassure

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BIRLA SUN LIFE INSURANCE COMPANY LIMITED The Aditya Birla Group Aditya Birla Group is India's second largest, business house, with a turnover of over $4.75bn and an asset base of$3.8 bn. The Group is a well diversified conglomerate with 72,000 strong workforce spanning 40 Companies spread across 17 countries. The flagship companies of the Group - Grasim, Hindalco, Indian Rayon and Indo Gulf - hold leadership positions in their respective areas of business.

Sun Life Assurance Sun Life Assurance Co. of Canada, established in 1871, is licensed in Canada, the U.S., the Philippines, Hong Kong, and the U.K. Its major lines of business are life insurance, annuities and mutual funds and investment services. Sun Life's rating reflects extremely strong diversification of revenues and profitability, outstanding capitalization, good fundamental earnings, and high-quality investments. In Canada, the company is especially strong. in the corporate life and health insurance and savings markets. In the U.S., the company is a top 20 player in the variable annuity market and a significant force in the upscale individual insurance market. In the U.K., Sun Life is among top 20 life and health insurers.

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The Joint Venture Birla Sun Life Insurance Company, the 74: 26 joint ventures between Aditya Birla Group and Sun Life financial Services --of Canada, has an equity capital of Rs. 150 crore. Birla Sun Life has Mr. Nalli B Javeri as its CEO. A six member Board, with equal representation from each of the JV Companies has been constituted to run the Company. Mr. Donald A. Stewart, Chairman and CEO, Sun Life Financial Services will head the Board. Mr. Kumar Mangalam Birla will be a director on the board. Other directors include Mr. Douglas Henck, Executive Vice President of Sun Life's Asian operations, Mr. Vijay Singh, Vice President India, Sun Life Financial Services, Mr. B. N. Puranmalka, Group Vice-Chairman, and Mr. S. K. Mitra, Group Director, Financial Services of the Aditya Birla Group. The area of focus will be the rural segment as the company plans to leverage the network of the Aditya Birla Centre for Community Initiative and Rural Development in rural areas. Its multi-channel distribution set up comprises insurance advisors for life and an expert marketing team for group products.

Birla Sun Life Insurance Products •

Money Back

•

Endowment

•

Whole Life

•

Birla Sun Life Term Plant

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CONCLUSION After overhauling the all situation that boosted a number of Pvt. Companies associated with multinational in the Insurance Sector to give befitting competition to the established behemoth LIC in public sector, we come at the conclusion that : 1)

There is very tough competition among the private insurance companies on the level of new trend of advertising to lull a major part of Customers.

2)

LIC is not left behind in the present race of advertisement.

3)

The entry of the Pvt. Players in the Insurance Sector has expanded the product segment to meet the different level of the requirement of the customers. It has brought about greater choice to the customers.

4)

Private insurers have restricted reach to the customers.

5)

LIC has vast market and very firm grip on its traditional customers and monopoly of life insurance products.

6)

Bank assurance - that allows life insurers to leverage on the risk product through bank network, was adopted by private players. But LIC was also not left behind as picking up majority stake in the corporation Bank and large equity stake in the Oriental Bank of Commerce.

IRDA is also playing very comprehensive role by regulating norms mandating to private players in this sector, that increases the confidence level of the customers to the private players.

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CONCLUSIONS GOT BY THE CONSUMER SURVEY ANALYSIS

1)

Now days also Insurance is most popular as more plain protection against death and people are unaware about the other aspects of insurance.

2)

According to current scenario life and mater Insurance are the mast popular ones followed by fire Insurance.

3)

Majority of people consider the Insurance premium paid by them as reasonable.

4)

Only few counted people are unaware about the entry of private players into. The insurance industry and a very high majority of people support their entry.

5)

By the entry of private players. Consumers are expecting the premium to down which would be the biggest blessing.

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RECOMMENDATIONS

In the modernized well advanced hi-tech approach to the customer every possible facilities and effort to build up the confidence of the rising policy holders towards. Insurance companies, to complete one another nothing is left to recommend. But some recommendations that are intensely felt and highly required for insures to sustain in the market. These are as follows:

a) More and more transparency should be ascertained between insurers and policy holders. b) Particularly, in the emerging boom in the insurance company, every insurance company should be customer centered, and well versed in the handling of problem and grievances of the policy holders. c) Each and Every product launched by the Insurance company should be in favour of increasing need of policy holders. IRDA should be more and more responsible to the insurance sector by determining some standard. It should be mandatory to every insurers to make more and more responsible and responsive to the policy holders so that comprehensive understanding may be developed among policy holders. It may be beneficial on both sides.

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BIBLIOGRAPHY BROCHURES / INFORMATION BOOKLETS •

Product List L.I.C.

•

L.I.C. Annual Report, 2006

•

ICICI Annual Report, 2006

•

HDFC Annual Report, 2006

•

Malhotra Committee Report on Reforms in the Insurance Sector, 1993.

•

The Insurance Regulatory and Development Authority Bill, 1999.

•

NEWSPAPERS / MAGAZINES •

The Economic Times

•

The Insurance Times

•

Insurance Post

• BOOKS •

Dr. Gupta S.P& Dr. Gupta M.P., Business Statistics by Addition 2004, New Delhi,

WEBSITES •

w.w.w.liclndia.com

•

www.lrdaindia.org.com

•

www.indiainfoline.com

•

www.icici.com

•

www.hdfc.com 72

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