Project on Coca Cola Pakistan

In the name of Allah, the most beneficent and the most merciful

Presented By: MALIK KHALIL www.iiu.edu.pk

PROJECT ON THE COCA COLA COMPANY

Contents            

Introduction History Origin Hierarchy Products and brands Mission, Vision and Values Revenues Social Responsibility Issues Solutions Conclusion Special Thanks

INTRODUCTION 

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The CocaCola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages CocaCola was invented in 1886 The CocaCola Company offers nearly 400 brands in over 312 countries

HISTORY Coca-Cola syrup was created by pharmacist Dr. John Styth Pemberton on May 8, 1886 

It was sold for five cents a glass at the largest drug store in Atlanta, Jacob's Pharmacy. 

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Coca-Cola created the unique logo that has been the trademark ever since.

By May 29, 1886 the first Coca-Cola ad appeared in the Atlanta Journal on the patent medicine page

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By June of 1887, the Coca-Cola trademark had been patented through the U. S. Patent Office and the product was gaining wider distribution.

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In 1891, G. Candler, an Atlanta businessman, purchased the rights to the product and formed the corporation "The Coca-Cola Company." In the 1910s Coca-Cola ran an ad of a modest but an attractive woman drinking a Coke. The copy read: "Nothing is as suggestive of Coca-Cola's own pure deliciousness as the picture of a beautiful and sweet woman."

ORIGINS     

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1886 : Atlanta pharmacist John Pemberton invents the Coca-Cola formula. 1891 : Atlanta businessman Asa G. Chandler buys the company for $2,300. 1915 : The distinctly shaped Coca-Cola bottle was introduced. 1919 : Coca-Cola was sold to a group of investors for $25 million. 1923 : Robert W. Woodruff becomes Company’s President. 1961 : Sprite was introduced. 1963 : Company introduces diet cola. 1981 : Roberto Goizueta becomes CEO of Coca Cola 1982 : Diet Coke was introduced.

1985 : New Coke replaces original Coca-Cola formula  1988 : Coca-Cola opens a plant in the Soviet Union (now Russia). 2000 : Mr. Doug Daft becomes CEO.  2001 : Diet Lemon Coke is introduced.  2002 : Company launches Vanilla Coke.  2004 : Coca-Cola C2.  2005 : Coca-Cola Zero  2006 : Coca-Cola Black Cherry Vanilla (2006)  2006 : Diet Coca-Cola Black Cherry Vanilla (2006)  2007 : Diet Coke Plus (2007)  2007 : Coca-Cola Orange (2007) 

When COCA COLA came in Pakistan? 

In 1950s Coca cola started its operations in Pakistan

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In 1996, the coca cola itself took over business operations in Pakistan & setup its 1st production plant in Karachi.

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Now there are 6 production units and 11 distribution units working in Pakistan providing employment to more than 6000 people.

Hierarchy Managing Director Chief operating Officer(sales) Director Operations

Quality Control Manager

Director Operations

Sale And Marketing Manager

Assistant Manager Executive Manager

HR Manager

Regional Sales Manager

Sales Manager

Senior Officer

Marketing Development Officer

Senior Officer

Sales and Marketing Officer

Driver

Distribution and logistics Manager

Accounts Manager

Production Manager

Products & Brands

Soft Drinks

Energy Drinks

Juices

Sports Drinks

Mineral Water

Other Drinks

Mission, Vision and Values Mission: Everything they do is inspired by their long-lasting Mission  To Refresh the World  To Inspire Moments of Optimism  To Create Value and Make a Difference

Vision: To achieve sustainable growth, they have established a Vision with clear goals:  People  Planet  Portfolio  Profit:

Values: They are guided by shared Values that they will live by as a company and as individuals: Leadership: Passion Integrity Accountability Collaboration Innovation Quality

Revenues Chart (%) Throughout the world 20%

From Mexico, Brazil,Japan and China 43%

From the United States of America 37%

Revenues Revenue

28,857 million USD (2007)

Gross profit

18,451 million USD (2007)

Operating Expenses

11,199 million USD (2007)

Operating income

7,252 million USD (2007)

Other Income & Expenses

1,271 million USD (2007)

Net income before Tax

5,981 million USD (2007)

Income taxes

1,892 million USD (2007)

Net Income after Tax

3,999 million USD (2007)

Social Responsibilities Promoting Diversity Charitable Donations The Valued Youth Program Movement Against HIV / AIDS

ISSUES 

Inadequate training of lower staff

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Lack of interaction between lower employees and management

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Poor Advertising Policy regarding other products

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High Production Cost

Solutions 

Training Programs for lower staff as well

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Upper management should have interaction with lower management

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Equal advertisement of all products

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Centralization of their production and distribution units

Conclusion 

The Coca-Cola Company is one of the largest

manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. 

The Coca Cola has the world’s biggest brand equity approximately 48 to 50 billions US dollars

Sources  

Personal visits www.thecocacolacompany.com

Special Thanks

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Special thanks to our teacher, my group members, who worked whole heartedly to complete this Project Special thanks to Mr. Sheryaar Mr. Umar Ramzan Mr. Mian Riaz who gave us the relevant information to complete the Project And in the end I would like to thanks you people for supporting us.