Project of Parle Agro

Chapter-1 Purpose of the Study

Objective

There are certain sequentially laid down objectives stated as under:1. The objective of this project report is to do study of production process of Beverage in parle agro pvt. Ltd. Company. 2.To evaluate the major competitors of Parle Agro product in the market.

Scope The ultimate scope of study this topic was to know about parle agro pvt. Ltd company and about the production process of parle agro’s products.

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Chapter- 2 Introduction

2.1About the Industry

Parle products Pvt Ltd based in Mumbai, India has been India’s largest manufacture of biscuits and confectionery, for almost 80 years. Makers of the world’s largest selling biscuits parle-G, and the host of other very popular brands. Its reach even of the remotest villages of India. Many of the parle products – biscuits or confectionery, are market leader in there category an have won acclaim at the monde Selection, since 1971. With a 40 share of the total biscuit market and a 15 share of the total confectionery market in India, Parle has grown to become a multi-million dollar company. Parle Agro is a food and beverage company based in Mumbai, India.

Parle Agro – a trusted name in the beverage industry for agro based drinks. Parle Agro is a leading Indian Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like ‘Frooti, Appy Classic, Appy – Fizz Bailley Packaged Drinking Water & Confectionery brands like Mintrox and Buttercup. Parle Agro strength is our people who have worked towards making our presence felt throughout the country and all over the world through a strong franchisee network and well – developed strong infrastructure.

Parle Agro has its

factories located in Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is a habit, where greater heights are achieved through consumer insight, sound business practices, marketing and sales innovation, with the focus on the consumer. Thinking consumer, Tasting success, Always’ – that is what Parle Agro is all about.

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2.2Nature of business

Parle agro is a trusted name in the India beverage industry an has been refreshing India since more than two decades with leading brands like frooti, appy classic, Appyfizz, Balley saint juice, LMN & recently launched grappo fizz. Parle agro Pvt Ltd. Manufacture, distributes, sells, and export fruit drinks in India and internationally. The company offers fruits and milk drinks, packaged water. And apple and mango drinks in polyethylene terepthalate(PET) bottles and containers, and tetra packs. The company also operates a healthy and fitness studio for woman. The company distributes its products through franchisees. Parle Agro., Pvt LTd. Was founded in 1985 and is based in Mumbai, India

Parle Agro has been trusted name in the beverage industry providing wholesome and healthy agro-based drinks brands. It has successfully launched some of India’s leading beverage like Frooti, appy and N-joi,

And packaged drinking water, Bailley, over the last two decade. In a country were health consciousness is growing at a rapid pace, Parle Agro, with its numerous fruit-based drinks, has struck a chord with the masses. It brings to the consumer the magic of premium quality fresh fruits drinks conveniently packed and available all through the year. Fruit beverage are wholesome, easy to digest, highly refreshing with natural nutritional values as compared to synthetic and aerated drinks. Parle Argo’s Frooti is India’s first national mango drink. The mango segment is 95% of the India fruit drink market and Frooti has 855 market share in the tetra pack segment. Made from fresh and premium India mangoes, Frooti has gone to be one of India’s top 50 most trusted brands. When Parle Agro launch N-joi with real fruit and fresh milk, it not only launched a new healthy beverage, but also created a whole new category in India. The milk shake claims to contain no preservatives and it’s full of nutritional goodness. It’s a delicious filler and an apt quick refreshing nourishment for today’s hectic stressful life. 3

2.3Geographic area

Figure-2.1

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Chapter-3 Company Profile

3.1Organisation Structure An organizational structure is a mainly hierarchical concepts of subordinates of entities that collaborate and contribute serve one common aim.

Organization are a variant of clustered entities. An organization can be structured in many different ways and styles, depending on there objective and ambience. The structure of an organization will determine the mode in which it operate and performs. Organizational structure allows the expressed allocation of responsibilities for different function and processes to different entities such as branch, department, workgroup, and individual. Individual is an organizational structure are normally hired under time limited work contract or work order, or under permanent employment contract or program orders.

BUSINESS HEAD

BUSINESS MANAGER (GENERAL RETAIL)

BUSINESS MANAGE R (HoReCa

BUSINESS MANAGER (INSTITUTIO NAL) Figure-3.1

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BUSINESS MANAGER (MORDEN TRADE)

MARKETING TRADE

3.2Vision & Mission

Vision

To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.

Mission

“We will be the leader in our business by –maintaining high quality, introducing new and innovative product, reaching every part of India, remaining customer-centric , constantly upgrading our knowledge and skill’’ “To provide consumers superior, wholesome agro based food and drink brands through which parle can build a profitable; growth oriented organization”.

Parle is a leading Indian Food and Beverage Company, the only Indian Transnational gaint with the past experience of having successfully launched leading soft drinks like ‘‘Frooti, Appy, Njoi and Bailley”. Toady its brand portfolio consists of No. 1 brands like froti along with Appy, Njoi and Bailley.

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3.3Products/Services offered Parle agro Pvt. Ltd operate under three business verticals. Beverage –fruit drinks, neetars, 100%juice, sparkling drinks, Water – packed Drinking water, foodsconfectionery, snacks.

Figure3.2

Beverage1.Frooti – launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packed in India’s. Frooti is India’s favorite Mango drink and its ranked amongst the most trusted brands in numerous national surveys.. just like that’ ‘Fresh and juicy! What a beauty! Mango Frooti!’ ‘juice up your Life’ Accepting that Frooti would perhaps always be identified as ‘Fresh and juicy’, Frooti packs currently incorporate the decades-old tagline, with a minor change, saying, “Fresh ‘N’ Juicy Mango”. Even the ad plays the jingle towards the end. But Frooti’s brand communication is based around the theme of “Why grow up.

Figure-3.3

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2.Appy Classic:Launched in 1986 as apple nectar and originally available in a white tetra pack with an applle and leaf graphic, today it comes in black tetra packaging. Apply remains the first apple neetar to be launched in India.

Figure-3.4

3.Appy Fizz: Launched in 2005, appy Fizz is India’s first sparkling apple drink available in a champagne shaped PET blttle. Considered the ‘Champagne’ of Fruit drinks Apply Fizz jis a one of a kind product in the beverage market, Recently, Appy Fizz has been given a makeover in terms of a new packaging.

Figure-3.5

4.Grappo Fizz:

Launched in 2008, Grappo Fizz is a sparkling grape juice drink.

Credited with crfeating the sparkling fruit drinks category in India, Grappo Gizz is along the lines of existing product Appy Fizz. It is purple-red in color and has no close competition in the market.

Figure-3.6

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5.Hippo: Hippo is a baked snack with the goodness of wheat. It is available in seven flavors from around the world-Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chili, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchies have no added MSG, no GMO, and no cholesterol and zero trans-fat.

Figure-3.7

6.Saint Juices: Launched in 2008, Saint juice is available in four variants-Orange, Mixed fruit, Grape and Apple. Sanit Juice is 100% juice with no added color, sugar or preservatives. Saint Apple Juice comes with the natural benefits of green apples. Compared to other varietes of apples, Green Apples are richer in Vitamin C and are high

on fiber

content.They are an excellent source of potassium and antioxdants. The concentrate for Saint Apple Juice is made from carefully selected green apples from the best orchards in Austria and imported to India.

Figure-3.8

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Water 1.Bailley Aqua: It is a mineral water and was launched in the year 1993. It is one of the first brands to get an ISI certification. Bailley conforms to stringent BIS Norms. It undergoes 51 Quality control tests includes 32 chemical tests, 9 microbiological tests and 10 physical tests meets international standards laid down by WHO, USFDA, PFA.

Parle Bailley Aqua is unique because it has the same consistent taste across India. This is because of the unique purifying processing system, which removes all minerals and salts and puts back only exact premeasured quantities of salts and minerals necessaryfor the human body. Bailley Aqua is purified with chemical free natural U.V. Treatment.

Figure-3.9

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Confectionary1.Mintrox: Mintrox is a hard mint candy. It is available in two flavors- Hard Cinnamon Mint and Hard Menthol Mint

Figure-3.10

2.Buttercup Softies: A Buttercup softie is a toffee which gi8ves a uniquely chewy & smooth eating experience with a rich after taste. It is available in 4 variants – Strawberry, Coconut, Vanilla and Caramel

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3.4 Distribution Network Regions For all the trades, Delhi is divided into five regions Ø North Region Ø Central Region Ø South Region Ø West Region

Ø East Region

Genral retail Distribustion

DELHI

NORTH

NORTH1

NORTH2

CENTRAL

CENTRAL 1

CENTRAL 2

SOUTH

SOUTH1

SOUTH2

Figure-11

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WEST

WEST1

WEST2

EAST

EAST1

EAST2

HoReCa, Institutions and modern trade DELHI

NORTH

CENTRAL

SOUTH

WEST

EAST

Figure-3.12

Coverage plane followed by distributors

Figure-3.13 For Delhi Beverage Factory location-Ghaziabad Warehouse- Alipur,North Delhi Ø Parle agro has a wide product line with frooti as theire flagship product. Frooti has such as an impact that almost every distributor is involve and the rest of the product are carried along with the dirstibution of frooti Ø Penetration of frooti is to level of outlets such as small kiosks, telephone booths and even stationery shope now sall Frooti. For Delhi company has two approaches 13

(MODELS) MODEL-1 FACTORY

COMPANY (ALIPUR)

DISTRIBUTORS

GENRAL RETALER

WHOLESALER

Figure3.14

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MODEL-2 FACTORY (GHAZIABAD)

COMPANY (ALIPUR)

MORDEN RETALIERS (FOOD BAZZAR,VISHAL etc)

Figure-3.15

Ø These two models are Implemented through their sales team and Distributor. Ø Company reaches out to 15000 retailers in Delhi directly.

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Distributor requirements

1) General trade Distributer; Ø Fees: Initial fees of Rs 5 lakh through draft Ø Space requirement: min. 100 sq metre Ø Transportation required: commercial vehicles depending upon the area such as: Tata Ace, Vikram etc. Ø I.T infrastructure: No requirement Ø Inventory management capability: Done manually Ø Manpower requirement: 1auto driver multi tasking and educated (12thpass)

2) Institutional Distributor: Ø Fees: initial fees of Rs 15 lakh through draft. Ø Space requirement : Min.300 sq. mt Ø Transportation required: commercial vehicles depending upon the area such as: Tata Ace, Vikram etc Ø Inventory

management

capability:

computerized,

centrally

monitored from Alipur warehouse. Ø I.T infrastructure: 2-3 computers Manpower requirement: 1auto driver per vehicle multi tasking and educated (12thpass) and 1 computer operator

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Company initiatives in distributors:

v PARB:A lot of support is provided by the company’s active recharge wing, Parle agro retail barometer (PARB)intelligence, the company support its franchisees with an array support system which include, Ø Quality control, Ø Periodic technology up gradation, Ø Fresh distribution pattern Ø Even the installation of new machinery.

3.5 SWOT Analysis Strength 1.PARLE Agro effective growth strategy and strong distribution channel due to effective distribution model to reach interior of the untapped market. 2.A systematic, planned and quick action taken up which will lead to quick reactions by the HORECA Channels ultimately is providing a competitive edge to PARLE AGRO. 3.A dedicated Intellect; Marketing and Distribution team enhances the sales of the Fruit Juices and other fmcg products. Moreover, PARLE has monopoly in the market 4.For its fruits drink FROOTI. PARLE association with the rural and retail market making the fmcg products in reach of the common man.

Weakness: 1.The data collected cannot be considered as 100 accurate but it is only an estimated figures gathered by the various HORECA Channels in the M.P. region. 2.The analysis so done cannot be regarded as the final as change is the constant thing which happens. 17

Opportunities;

A huge rural and retail untapped market can be the new platform. Brand image of PARLE AGRO products and it is the time to increase to product line by introducing other fmcg products.

Threats;

Throat cut competition with Pepsi.co. And Coca-Cola and other Local products in Retail market with respect to sales margin. Non availability of stock for Rural and Retail market Carriage problem hinders the distribution, specifically in rural market.

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3.6Competitor information Beverages

1.Frooti

There are over 100 mango based drinks in India. It is one of the largest selling Mango drinks in India. However, if faces stiff competition from Mango Slice which is a Pepsi product. It was launched in the Indian markets in 1993. Slice’s sensuous positioning is in complete contrast to the positioning of other mango drinks. Last year, Slice brought Katrina Kaif on board, making her the first star to endorse the brand. The brand was also revamped – a new look, a new three-dimensional logo, reformulation of the taste, and a fresh concept – Aamsutra – the art of experiencing mango pleasure. Also, the target group for the brand, which was earlier between the ages of 18 - 24 years, shifted. The brand sought a new target audience – people aged 22 years and above. It occupies a much larger shelf space and more facings as compared to Frooti in retail outlets. Another stiff competition which Frooti faces is in the form of Coca-Coal’s Mazaa. Mazaaisa fruit drink brand marketed in India and Bangladesh, the most popular drink being the mango variety, so much which over the years, the Maaza brand has become synonymous with Mango. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants were subsequently dropped. Coca-Cola has recently re-launched these variants again in the Indian market. Maaza was launched in 1976 in India. The Union Beverages Factory, based in the United Arab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976.By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. In India, Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. As for North America, Maaza was acquired by House of Spices in 2005.Star Bazaar has come up with its own Mango drink. However, that is available only at Star Bazaar. But it is being offered at comparable prices and even discounts are given on it. Hence, it is posing as a competition, not just for Frooti but for Slice and Mazaa as well.

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2.Appy classic and appy fizz Appy Classic and Appy Fizz are the undisputed leaders in the Apple drink category. Appy Classic is plain aerated apple drink whereas Appy Fizz is carbonated apple drink. Litchica International has brought out its Apple flavor product in the market. Litchica products are a hit in the states of Bihar and Madhya Pradesh. However, the apple juice from Litchica is in a very nascent stage and will take time to capture substantial market share (if consumers like the product).Star Bazaar has come up with its own Apple drink. However, that is available only at Star Bazaar. But it is being offered at comparable prices and even discounts are given on it. Hence, it is posing as a competitor to Appy at Star Bazaar.

3.grappo fizz Grappo Fizz is the new sparkling grape drink in town. It is a first of its kind product with no close competition in the market. However, Appy Fizz faces competition from Grappo Fizz after it launch. People who were regular consumers of Appy Fizz might shift to Grappo Fizz now.

4. LMN LMN is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water, also known as nimbu pani. With no artificial flavours and real lemon juice, LMN will provide consumers a healthy, refreshing drink with the goodness of vitamin C. Every summer, the Indian beverage market has seen cola majors battle it out. This summer, the launch of LMN saw the cola wars taking a back seat and the battle spilled over to the non-cola segment, to be more precise in the nimbu paani category. Major competitors for LMN in this category are Nimbooz from Pepsi and Minute Maid Nimbu Fresh from Coca-Cola. Nimbooz was the first brand that was launched in market which was positioned as natural lemon refresher. It was positioned as asli Indian, asli nimbu(Real Indian, Real Lemon). Then came LMN, which also positioned it as lemon based refreshing drink. Now few months back, Coca-Cola too

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entered the battle with the lemon flavor of its brand Minute Maid which was available in Pulpy Orange flavor. The positioning is similar. They claim it to be Ghar Jaisa(Home Like).The shelf space at all retail outlets is also directly proportional to the time they have been in market. Nimbooz occupies the maximum shelf space in this category followed by LMN and then Minute Maid Nimbu Fresh. However, Nimbooz and Minute Maid are rising real fast as brands.LMN is not that much visible in the market.

5.Saint juice Saint Juice is the new entrant to the fast growing fruit juice market. The brand is making a foray into a market which is highly segmented and often highly confusing (to the consumer).Indian beverages industry which is worth Rs 7000crore is divided broadly into carbonated and non-carbonated categories.

The fruit based drinks market is highly confusing for a customer. Frooti, Tropicana, Maaza, Real etc are all fruit based beverages. If you look at the products, there are different types of fruit beverages: Fruit Drinks: These are those drinks where there is a less than 20% fruit pulp. Frooti, Maaza etc belong to this category. Fruit drinks is the dominant category which is worth around 250-300 crores. Fruit Nectar: These contain less around 25- 85% fruit pulp. Brands like Godrej Xs and Real Nectar belongs to this category. This is a small category worth around Rs 35 crore. Fruit Juice: These are fruit beverages that contain 85% and more fruit pulp. Tropicana and Real belongs to this category. This category is worth Rs 150crore.With in the Fruit Juices segment, a new category is emerging which is the 100% juice category. Most consumers are not aware of this micro segmentation. Those who drink Frooti or Maaza do not know or is not bothered about the fruit pulp content. The reason is that, they drink these beverages for the taste (and quenching thirst).Unlike the fruit drinks, customers of fruit juices are health conscious. One of the reasons for them taking this product category is that they want a healthy drink. The product is more of a health supplement than a beverage. The fact that these products are less tasty compared to fruit drink is a proof that only the health conscious ones will take it. The category of fruit juices are dominated by Dabur's Real and Pepsi's Tropicana. Real is the market leader with around 55 - 60% share and 21

Tropicana takes the rest. Saint Juice is a 100% fruit juice. The brand is positioned as a 100 % juice. This positioning is relevant because consumers are confused about the category. The 100 % juice positioning of Saint is a real threat to Real and Tropicana. Real and Tropicana had extended itself into fruit drinks and fruit nectar categories. Real have Real Twist and Tropicana have Twirl in the fruit drinks category. Both these brands have their nectar variants. Recently Real and Tropicana launched their 100 % juice variant. This is atypical case where a brand is trying to be everything to everybody.

6. Packaged drinking water Bailley is Parle Agro’s contribution towards the packaged drinking water segment.The Indian packaged water business is estimated at around Rs 2,500crore with a growth rate of close to 35 per cent. While India ranks in the top 10 largest bottled water consumers in the world, its per capita per annum consumption of bottled water is estimated to be five liters which is comparatively lower than the global average of 24 liters. Today it is one of India's fastest growing industrial sectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent - the highest in the world. With over a thousand bottled water producers, the Indian bottled water industry is big by even international standards. There are more than 200 brands, nearly 80 per cent of which are local. Most of the small-scale producers sell non-branded products and serve small markets. In fact, making bottled water is today a cottage industry in the country. Leave alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even some prosperous rural areas there are bottled water manufacturers. Despite the large number of small producers, this industry is dominated by the big players -Parle Bisleri, Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries and so on. Parle was the first major Indian company to enter the bottled water market in the country when it introduced Bisleri in India 25 years ago. Bailley faces stiff competition from Parle Products’ Bisleri, Pepsi’s Aquafina, Tata’sHimalayan, United Spirit’s Kingfisher Drinking Water, Aqua, Sumeru, etc. Now even the International brands like Evian and Schweppes are entering the Indian market screating further competition. 22

7. Snacks Following the recent launches of LMN and Grappo Fizz, Parle Agro has extended its presence into the snack food category, by the launch of a new baked wheat snack brand'Hippo'. Hippo is a baked product which has minimum levels of cholesterol and fat. It falls into the baked product category. However, it has to compete with the products present in the fried chips category like Ruffles Lays, Kurkure, Bingo, Musst Chipps and Pringles. In all the retail outlets, Hippo is kept along with the fried wafers and potato chips category. Ideally it should fall into the baked products category. Also, these kinds of products give better margins to the company, in addition to the fact that companies want to capitalize on the growing health consciousness of Indian consumers. Parle Agro has positioned 'Hippo' as a healthy-baked snack with the goodness of wheat. Ideally it should be competing with Frito Lays Aliva which is also newly launched.

8.Confectionery Parle Agro has forayed into the confectionery category also by launching Butter Cup candies. These are hard boiled candies made with caramel. Post that PAPL launched Butter Cup Softease which is easy chew toffee available in different flavours.Both these are directly in competition with Alpenliebe, Eclairs, Mentos, Coffee Bite, Parle Poppins and many more.

However, the presence and visibility of Butter Cup and Butter Cup Softease is very poor in modern trade as compared to its competitors. Also, no promotion activities and advertisements can be seen in this regards.

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3.7 Market share & Growth rate Frooti has 85% market share in the tetra pack segment and a 15% share of the total confectionery market in India.

Figure-3.17

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Parle agro has been a trusted name in the beverage industry providing wholesome and healthy agro-based drink brands. It successfully launched some of India’s leading beverage like frooti, appy and N-joy, and packed drinking water, bailey, over the last two decades. In a country where the health consciousness is growing at a rapid pace, Parle agro, with its numerous fruit- based drinks, has struck a chord with the masses. It brings to the consumer the magic of premium quality fresh fruits drinks conveniently packed and available all through the year. Fruit beverage are wholesome, easy to digest highly refreshing with natural nutrition value as compare to synthetic and aerated drinks. Parle agro’s frooti is India’s first national mango drink. The mango segment is 95% of Indian fruit drink market & frooti has 85% market share in the tetra pack segment. Made from fresh & premium Indian Mangoes, frooti has grown to be one of India’s top 50 most trusted brands. When parle agro launched N-joi with real fruits & fresh milk, it not only launched a new healthy beverage, but also created a whole new category in India. The milk shake claim to contain preservatives & it’s full of nutritional goodness. Its delicious filler and apt quick refreshing nourishment for today’s hectic stressful life.

Appy, another premium drink from the Parle portfolio, is a deliciously light and refreshing apple drink made from orehard fresh apple from himachal pradesh. It’s a favourit with the young generation as a tasty, healthy, nourishing drink.Parle agro has also diversified into the fitness industery and has setup fitness center in juhu & malad in mumbai with aggressive plans to expend nationally .says Ms Nadia Chauhan,director, marketing,”parle agro remains committed refreshing india and contantly caters to the health and quality conscious consumer through newer and varied initiatives’ parle agro is the first to introduce fruit drink in a tetra packed in india’s the first to introduce fruit drinks in PET bottles in india the first to develop a real fruit and dairy fresh milk brands.

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Chapter-4: Relate with organisation

4.1 Production There has been a considerable increase in the consumption of fruit & vegetable juices in the world during last few years and there are possibilities of further increase. The export of fruit juices from developing countries has been increases steadily. The total production of fruits and vegetables in the world is around 370 MT. India ranks first in the world with an annual output of 32 MT. While there are almost 180 families of fruits that are grown all over the world, citrus fruits constitute around 20% of world’s total fruit production. Major Indian fruits consist of mango, banana, citrus fruits, apple, guava, papaya, pineapple and grapes. The fruits are processed into various products such as fruit juices & concentrates, canned fruit, dehydrated fruit, jams & jellies etc, but it constitutes only 3-4% of total production. India with its current production of around 32 MT of fruit, accounts for about 8% of the world’s fruit production. The diverse agro-climatic zones the country makes it possible to grow almost all varieties of fresh fruits and vegetables in India. The fruit production in India has recorded a growth rate of 3.9%, whereas the fruit processing sector has grown at about 20% per annum. However, the growth rates have been extensively higher for frozen fruits & vegetables (121%) and dehydrated fruits & vegetables (24%). There exist over 4000 fruit processing units in India with an aggregate capacity of more than 12 lakh MT (less than 4% of total fruits produced). It is estimated that around 20% of the production of processed fruits is meant for exports, the rest caters to the defense, institutional sectors and household consumption, Mango and mango-based products constitute 50% of exports.

Fruit Beverages:

The beverage industries are by far largest outlet for fruit juice and concentrate absorbing over 80% of production. Much different type of beverages such as fruit juices, fruit

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drinks, squashes, cordials and fruit punches are available. They are broadly defined as follows:•

Fruit juice: This is a natural juice pressed out of a fruit. This is unaltered in its composition during preparation and preservation.

•

Fruit drink: This is made by liquefying the whole fruit and at least 10% of the volume of undiluted drink must be whole fruit. It may be diluted before being served.

•

Fruit squash: this consists essentially of strained juice containing moderate qualities of fruit pulp to which sugar is added for sweetening, e.g., orange squash, mango squash, etc.

•

Fruit cordial: This is fruit squash from which all suspended material is completely eliminated and is perfectly cleared. e.g., lime juice cordial.

•

Fruit punches: These are made by mixing of desired fruit juices at the time of serving.

•

Fruit juice concentrate: This is fruit juice which has been concentrated by the removal of water either by heating or freezing.

4.2 Raw material Apple concentrate Apple concentrate used for the production of Appy classic™ or Appy Fizz™ is purchased from different fruit processing units situated in Jammu & Kashmir and some part of Shimla where the production of Apple is in abundant. The concentrate received at the unit is tested before use whether satisfying the under listed criteria or not. Description

: Seven fold brownish red colored, free from any visible Impurities.

Storage condition

: In a cool, clean place shielded from direct sunlight.

Packaging details

: 85 liters HDPE containers. 27

: Brownish red.

General appearance

Brix

: 70 (min).

Acidity

: 0.14% (min.).

Aroma

: Good, free from fermentative smell.

Flavour

: Sweet and slightly acidic, free from fermentative taste.

: Less than 20 colonies per gram sample.

Standard plate count

Totapuri mango pulp:

Description

: Single strength golden yellow colored with soft texture.

Storage condition

: In a cool, clean place shielded from direct sunlight.

Packaging details

: 3.1kg, 5.2kg Tin cans.

General appearance : Golden Yellow.

Brix

: 14 (min.).

Acidity

: 0.5% to 0.65%

Aroma

: Fresh mango flavour free from off smell.

Taste

: No fermentative taste.

Standard Plate Count : less than 5 colonies per gram sample. 28

Crystalline sugar (C6H22O11; Molecular Weight: 342)

The most commonly used traditional sweetener is sucrose. It not only contributes to the sweet taste but also maintains the overall balance of the beverage with the other components. It should be available as hard, white, dry crystals, odour less, sweet taste and must be soluble in water.

PARAMETER

STANDARD

Grade

M30/S30.

Grain size

Pass through IS sieve 10.70mm.

Sucrose content

not less than 98.5%

Moisture content

< 0.5%

Solubility (at 20°C)

2 parts in part of water.

Packaging

100 kg Jute bag.

Activated Carbon Powder

Activated carbon is carbon that has been treated with oxygen to open up hundreds of thousands of pores inside of it. Opening up these tiny pores between atoms expands the surface area of the carbon enormously. In fact, in terms of raw surface area, one gram of activated charcoal would be able to cover several football fields if it were rolled flat. The surface are of activated charcoal is only one of the reasons why it is so useful. Carbon is a naturally absorbent element, and it is able to absorb a wide variety of harmful chemicals. The large surface area of activated charcoal allows it to absorb and trap millions of chemicals at its countless bonding sites. Activated carbon is used in the purification process of sugar syrup. It is derived from hard wood charcoal or pinewood. 29

PARAMETER

STANDARD