Project management- Opening a fitness centre

2013

FITFORMA

REVOLUTIONARY FITNESS CENTRE

Catia Marques | 120499043 Diogo Melo | 120499002 Patrycja Aleksandruk | 120499023 Polina Teterevleva | 120499008 Justina Tarvainyte | 120432026

Project Management | FEP 0

Table of Contents

Overview.................................................................................................................................................. 2 Project’s objectives ................................................................................................................................. 2 Project’s Milestones ................................................................................................................................ 3 Work breakdown structure (WBS) .......................................................................................................... 4

1

Overview The strategic reasons for designing a project of fitness centre "FitForma" boils down due to the facts that there are millions of people worldwide who actually hit the gym every day to exercise and maintain their physical fitness or just to relax. This growing trend is an advantage especially if we consider the idea of starting a health and fitness business. The fitness industry continues to be a lucrative market opportunity for small businesses and entrepreneurs. Furthermore, obesity is a health issue of epidemic proportion. No matter the economy, people need solutions to their health and weight problems. Even in the worst of economies, gym memberships remain consistent. With the number of people consciously aware that they need to flex and stretch their muscles regularly, investing and starting a fitness business is surely a good idea. While the fitness industry in Poznań, city in Poland where we locate our centre, might seem saturated by dozens of smaller players, we are planning to offer a different concept attractive for the market. We will design a project for a gym complex that offers complementary services like kindergarten, sport shop, swimming pool and SPA. We will also offer a more diverse class schedules, adjusted work schedules, special discounts for couples, students and seniors and one-week free passes to new clients in order to offer a more unique solutions and to approach to the fitness lovers, thereby attracting avoiders of mainstream gyms (i.e. young families that do not have where to leave kids during the workout or people etc.). This is why we want to open a fitness centre "FitForma” in Winogrady area, Poznań. With high quality standards and focusing in a low-cost and medium cost policy, it will be designed to satisfy needs of three specific demographic groups: students, couples and young families. Having in mind that defining a strategically good location to install a fitness centre is crucial, our criterion are based on these requirements: ensure that we have a location that is accessible for people who want to exercise and use gym equipment; convenience; easy access through different means of transport including cars, trams and buses; available free parking places; attractive and safe surroundings with high people flow rate; mediate level of traffic; and be sure that this location seems attractive to our target groups.

2

According to our market research, in the nearest neighbourhood there is no complex fitness centre where people can keep their body fit every day. Our main strategic decision is to open "FitForma" near one of university campuses in Poznań. Moreover, Poznań is one of the four largest academic centres in Poland with about 28 universities (public and private). The number of students in the city of Poznań is about 140 thousand. Every one of four inhabitants in Poznań is a student. Due to fact that, students and young people are among those who frequent gym health clubs and they are potentially good clients. Our new centre, with an area of 3000m2 around divided in three floors, would offer a broader range of facilities like gym, fitness studios, swimming pool, SPA, coffee shop, relaxing area and a place where we will take care of our clients’ kids while they workout.

Project’s objectives 1. Timely Project Completion 2. Project Completion on Budget 3. Customer Satisfaction

Project’s Milestones The project consists of the following seven milestones:  Milestone 1: Market research phase  Milestone 2: Collecting documents phase  Milestone 3: Redecorating phase  Milestone 4: Purchasing phase  Milestone 5: Contracting personnel phase  Milestone 6: Advertising phase  Milestone 7: Final Opening

3

Work breakdown structure (WBS) A. Conducting a market research 1. Defining market opportunities and problems. 2. Conducting a questionaire among potential clients. 3. Gathering information about future customers preferences. 4. Examining our key competitors in the market. 5. Examining strategical locations. 6. Chosing the best location. B. Collecting required documents 7. Establishing a rental agreement 8. Acquiring the necessary licenses and permits 9. Contracting external redecoration team C. Building redecoration 10. Creating a gym area 11. Creating areobic studios 12. Creating cycling studios 13. Creating SPA area 14. Creating Locker Rooms 15. Installing showers 16. Arranging area for kindergarten 17. Renovate swimming pool space D. Equipment purchases 18. Gym i. Defining types of needed machines (weight training equipment , free weights, benches, cardio equipment etc) ii. Choosing suppliers for the needed machines iii. Install the machines 19. Areobic studios

4

i. Selecting the most versatile equipment taking in account all the activities that will take place (gym balls, aerobic steps, weights, trampolines, etc.) ii. Selecting suppliers iii. Install the equipment 20. Cycling studios i. selecting bikes and spin bikes ii. choosing suppliers iii. install the equipment 21. SPA area i. Selecting all equipment needed to sauna, Turkish bath, jacuzzi ii. Choosing suppliers iii. Installing equipment 22. Locker rooms i. Select the most safe and user friendly materials ii. Search for suppliers iii. Install the equipment 23. Kindergarten i. Buying toys and a playground 24. Swimming pool i. Selecting swimming equipment, such as buoys, planks, water noodles, etc. ii. Choosing suppliers E. Contracting personnel 25. Creating job descriptions 26. Creating Internet announcement 27. Selecting CVs 28. Contracting managers 29. Contracting trainers and lifeguards 30. Contracting staff 31. Contracting external maintenance team

5

F. Developing an advertising campaign strategy 32. Designing a signboard 33. Designing billboards 34. Making a radio advert 35. Designing eye catching leaflets 36. Establishing fitness forums via social networks (i.e Facebook, Twitter etc.) 37. Establishing partnerships with local companies G. Opening FitForma Fitness Centre

6

FitForma

Market Research

Opp&Prob

Documents

Rental Agreement

Question.

Cust. perf. Competito rs Location

Licenses & Permits

Redecorati on

Gym

Areobic studios Cycling studio

Redecorati on team SPA

Locker rooms

Equipment

Gym

Machines

Aerobic studios

Equipment

Cycling studios

Bikes & spin

SPA

Equipment

Personnel Advertising OPENING

Locker rooms

Kindergarte n

Lockers and other equip.

Playground

Swimming pool

Equipment

Managers

Trainers

Signboard Billboards

Radio ad Suppliers

Suppliers

Suppliers

Installing

Installing

Suppliers

Suppliers

Toys

Suppliers

Staff

Leaflets Installing

Installing

Installing

Maintenance

Social networks Partnerships

Showers

Kindergart en Swimming pool