Program Manager or Product Manager or Marketing Manager

SUMMARY A dynamic, results oriented Program and Product Manager with over 15 years of ex perience in driving value, creating solutions and managing change within softwar e and technology companies. An innovative and analytical problem solver with the leadership and organizational skills to manage technical product launches and h ighly networked and collaborative programs. SKILLS Program and Product Management Market Analysis and Strategy Planning Product Marketing and Solutions Development Business requirements, needs assessment and user scenarios creation Program implementation and change management Excellent communication, team building and organizational skills TECHNICAL CERTIFICATIONS AND SOFTWARE COMPETENCIES Certificate Program Management in the Technology Sector, University of Washingt on (June, 2009) Certified Professional in CompTIA Project Plus for IT Project Management, Volt TTI (Feb., 2009) Certificate in Professional Project Management, Villanova University (Feb., 20 02) Microsoft technologies: MS Office, CRM 4, MS Connect, Project, Visio, SharePoi nt, Product Studio MAJOR ACCOMPLISHMENTS Coordinated Microsoft Services Infrastructure Optimization (IO) Initiative betwe en MS Services and the Enterprise Product Group (EPG). Working with a Sr. PM, I helped coordinate the Services IO Program across all of MS Services by coordinat ing a team of 12-14 key stakeholders to help drive IO in marketing communication s, consulting services, account planning teams, and in readiness and training pr ograms. We also worked to integrate Services IO efforts with those of EPG by exp anding awareness and sales alignment of IO across EPGs worldwide sales organizat ion. This was accomplished by arranging top-level meetings with EPG leaders to i ntegrate Services IO efforts and messaging with those of EPGs. Results: Created cross-group collaboration and prioritization of key IO objectives; initiated an automated process to tag and post Services content to the EPG portal; developed a new Services IO website and a central IO SharePoint site; generated a 10-12% increase in Services revenue. Launched a new product line and designed a Trade-in or Trade-up promotional prog ram as part of a broader product launch strategy to accelerate adoption by our i nstalled base of our newer technology product line. The launch included creating press kits and a product demo video, along with meeting with industry analysts, placing of targeted ads and press releases, and planning a major trade show lau nch event. Results: The launch event netted $1.2M in new orders at the show, along with wi despread press coverage and very favorable analysts reviews. Revitalized sales for mature ultrasonic product line - As the new Product Manage r, I conducted an in-depth market analysis for my line of Ultrasonic Processors that had experienced several years of declining sales in a mature market. After analyzing my findings, I realigned the product line into defined market segments based on industry application (i.e., biomedical, pharmaceutical, environmental, industrial). I then redesigned product brochures and press ads to reflect the n ew alignment, and implemented a targeted marketing campaign aimed at each segmen t. I pursued and negotiated contracts with two leading laboratory distributors a nd several government agencies to broaden our exposure and deepen our market pen etration. Results: Increased distributor sales by 400% and total sales by 41% over a two year period.

RECENT PROFESSIONAL EXPERIENCE MICROSOFT CORPORATION (Contract Positions) Redmond, WA 2005 Present Program Manager, Microsoft Dynamics Channel Management MPN Mar. 2010 Jul. 201 0 [Consultant with LMC Consulting, Seattle, WA] Managed several projects including channel communications for the new Microsoft Partner Network (MPN) certification requirements. Managed vendor in creating a Q uick Reference Guide and Training & Certifications Guide, for use by our channel management team and partners. Also facilitated training webcasts to our partner s, created an FAQ document, and responded to questions from the field. [Note: 3 month assignment for person on maternity leave] Program Manager, Microsoft Dynamics CRM TAP Program Aug. 2008 Jul. 2009 Managed the CRM5 Technical Adoption Program (TAP) involving 16 ISV partners. Dev eloped a TAP Program Management Plan, managed all program communications and log istics between the product development team, product marketing, account managers and the TAP partners. Created and managed a CRM5 TAP Connect Site and SharePoin t site, established communication guidelines, and facilitated biweekly partner c alls and technical training webcasts. Results: Achieved a high level of engagement and feedback from our TAP Partners resulting in very positive reviews. Also queried our databases to identify potential high volume partners. This resu lted in a targeted list of key CRM Partners by geography and key industry vertic als for use by our Partner sales team for account planning purposes. Project Manager OCS 2007 Unified Communications TAP Program Aug. 2007 Dec. 20 07 Managed the deployment support process for 15 Partners in the Office Communicati on Servers (OCS 2007) Unified Communications Technical Adoption Program (UC-TAP) . I worked closely with the TAP Partners and Microsofts technical support team ( UC-PAMs, MCS technical consultants) in managing the Partners internal deployment of OCS 2007, capturing and documenting any deployment issues and their correspo nding solutions. Program Manager Microsoft Services group Feb. 2007 Jul. 2007 Assisted Sr. PM in aligning Services Infrastructure Optimization (IO) Program wi th that of EPGs by coordinating a team of 12-14 Core IO stakeholders within Serv ices to drive IO across Services, and to integrate Services efforts with those o f EPGs (Enterprise Product Group). Facilitated weekly team meetings, assigned an d tracked tasks, coordination resources and activities, managed the creation of a Services IO website and SharePoint site, and initiated a tagging process for s haring of web-based content with EPG. Program Manager Windows Live Policy and Privacy Team Aug. 2005 Aug. 2006 Managed Contact Preferences Initiative and a 12-member task force in addressing concerns about customer privacy issues related to database marketing and custome r contact preference choices. I interviewed over 50 marketing database users acr oss Microsoft to identify key marketing metrics and criteria. From that, we iden tified, categorized and ranked over 100 potential privacy issues related to cust omer marketing database usage, twelve of which were considered critical. I also designed a new Multi-tier Contact Preferences Model to provide customers with mo re granular choices on what products and services they were interested in receiv ing information on, and how they preferred to be contacted. We presented our fin dings, along with proposed solutions, to executives for enactment by corporate I T. MEDTRONIC PHYSIO-CONTROL Redmond, WA Jun. 2004 May 2005 Marketing Consultant Medical Informatics Group Provided in-depth market research and consulting services to a Sr. Product Mgr.

regarding an electronic patient care reporting system for EMS that Medtronics ha d recently acquired and was preparing to re-launch under their logo. I prepared an in-depth competitive analysis comparing product features, price, marketing st rategy and positioning, along with my go-to-market strategy recommendations. Al so planned and organized a series of 12 EMS Quality Management seminars (with CE U credits) in key U.S. cities, utilizing a well known EMS expert as the seminar leader. THE ENTREPRENEURS SOURCE (TES) Bothell, WA Apr. 2003 Dec. 2004 Franchise Owner / Consultant General Manager & Owner of local TES franchise providing consulting services to potential franchise business owners. ROSETTA INPHARMATICS / MERCK, Seattle, WA Jan. 2002 Jan. 2003 Product Manager Biosoftware Group, Proteomics Managed early stage product development for an enterprise-scale informatics soft ware designed to identify target proteins for biotech and pharmaceutical compani es engaged in protein research & targeted drug discovery. Worked with our System s Architect, Sales Director, and other experts to develop the business requireme nts (BRD), functional requirements (FRD), and user case scenarios. Conducted det ailed market analysis and competitive analysis, and created an initial marketing plan with launch strategies, positioning and pricing. Results: The initial prod uct prototype was favorably received, but no additional funding partners were ob tained so Merck cut funding for the project after 1yr. MICROSOFT CORPORATION Redmond, WA Jun. 2000 Jul. 2001 Product Manager - Microsoft Press Managed internal (cross-company) and external (retail channel) marketing for all developer book titles. Defined the key selling points and value proposition for each book. Worked with the editorial staff, channel sales and creative design t eams to create each books cover design and in-store displays; and coordinated pr omotional events and co-marketing activities with the product marketing teams. Business Analyst Microsoft SQL Server Group, Redmond, WA Nov. 1999 May 2000 Worked with Sr. Analyst in evaluating and quantifying new market opportunities f or SQL Server in the Enterprise space, Application Service Provider (ASP), mobil e computing, and embedded database markets. I also managed the package design, production, and worldwide fulfillment (in 5 languages) of 50k Beta CDs for the r elease of SQL Server 2000. This involved coordinating with Product Marketing, Cr eative Design, Legal, MS Studio, International Marketing and Localization, MSDN and TechNet, as well as managing three vendors to produce, package and ship the CDs. DATA I/O CORPORATION Redmond, WA Apr. 1998 Apr. 1999 Product Marketing Manager Member of new management team brought in to reengineer and revitalize the compan ys ailing product lines and to increase sales revenue. Data I/O makes microchip programming systems sold to major consumer electronics manufacturers. Assigned to Total Quality Management (TQM) team to identify and resolve product ivity bottlenecks in product development and customer support. Results: In just 3 months, we identified and devised process improvements that increased producti vity by 20%, and reduced software support turnaround times by 50%. Spearheaded a troubleshooting team of five software and hardware engineers to r esolve recurring glitches in the companys flagship product - a large, fully auto mated, microchip programming system. Reported issues were reviewed, categorized and ranked, and recurring patterns identified. Root causes were uncovered and so lutions developed and deployed, all within 3 months of project initiation. This resulted in resolving 92% of all reported issues and significantly improving cus tomer satisfaction. Launched a new product line and designed a Trade-in or Trade-up promotional pro

gram to accelerate adoption of new product. The initial launch resulted in $1.2M in new orders and favorable analysts reviews. SPACELABS HEALTHCARE, INC. Redmond, WA Mar. 1997 Apr. 1998 Marketing Manager Provided marketing intelligence and support for the field sales team in selling critical care (ICU/CCU) patient care monitoring equipment to hospitals and clini cs. Planned, organized and hosted VIP visits and demos to key hospital decision mak ers at corporate facilities. Conducted product presentations and hands-on demos at customer sites and indust ry expos. Created collateral materials, provided sales training, competitive intelligence and support for field sales team. MISONIX, INC. Farmingdale, NY Mar. 1990 Mar. 1997 Product Manager / Regional Sales Manager Managed all aspects of Sonicator ultrasonic probe product line, including: produ ct planning and development, marketing, distribution, sales training and support , sales forecasting and budgeting. Repositioned product line into specific market segments and initiated targeted marketing campaign. Managed relationships with sales representatives, regional distributors and nat ional laboratory suppliers. Negotiated multi-year contracts with leading suppliers and federal agencies (e. g., GSA, NIH, CDC, EPA). EDUCATION Certificate Program Management in the Technology Sector, University of Washingt on (9/2008 6/2009) Graduate courses in Management and Marketing; Hofstra University, Hempstead, NY Bachelor of Science degree, SUNY at Oswego, NY