Product Strategy of Maruti Suzuki
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1|Page
INDEX Sr.no.
Table of content
Page no.
I
CERTIFICATE
2
II
ACKNOWLEDGEMENT
3
III
DECLARATION
4
1.
INTRODUCTION TO MARUTI SUZUKI
7
2.
PRODUCT &SERVICES OF MARUTI SUZUKI
11
3.
PRICING STRATEGY OF MARUTI SUZUKI
15
4.
MARKETING STRATEGY OF MARUTI SUZUKI
18
5.
PRODUCT KIFE CYCLE OF MARUTI SUZUKI
23
.
PRODUCT MI! OF MARUTI SUZUKI
25
7.
PRODUCT LINE OF MARUTI SUZUKI
27
8.
NEW PRODUCT DEVELOPMENT OF MARUTI
2"
SUZUKI ".
CONLUSION
34
1#.
$I$LIOGRAP%Y
35
2|Page
INDEX Sr.no.
Table of content
Page no.
I
CERTIFICATE
2
II
ACKNOWLEDGEMENT
3
III
DECLARATION
4
1.
INTRODUCTION TO MARUTI SUZUKI
7
2.
PRODUCT &SERVICES OF MARUTI SUZUKI
11
3.
PRICING STRATEGY OF MARUTI SUZUKI
15
4.
MARKETING STRATEGY OF MARUTI SUZUKI
18
5.
PRODUCT KIFE CYCLE OF MARUTI SUZUKI
23
.
PRODUCT MI! OF MARUTI SUZUKI
25
7.
PRODUCT LINE OF MARUTI SUZUKI
27
8.
NEW PRODUCT DEVELOPMENT OF MARUTI
2"
SUZUKI ".
CONLUSION
34
1#.
$I$LIOGRAP%Y
35
2|Page
GRAPHS
3|Page
CHAPTER 1 INTRODUCTION TO MARUTI SUZUI
'M()* )* t+ S*,* S*,*-+ -+' '// 0 0 )66) )66))6 )6 9 (: Mar!t" ( Mar!t" Mar!t" S!#! S!#!$" $" In%"a In%"a &"'"te% &"'"te% 'M( )6) -; (: Mar!t" U%(og &"'"te% / +: ( (*9)9: U9++9 ?6@+06 G)( V+9()(. V+9()(.
1.1 Mar!t" )!#"$"
4|Page
T@6 0>(: @6(*()96): ()6 N6: M(6( R(/ N6; D6@+. I F6( : +9: 96 ++9@ ?6@+06 + I+(.
1.* Hea%+!arter HISTOR, O)++(/ 18.28>6)069 9@6 0>( ;(: ;6 6)069 (. T@6 $=PB6 ?6)69 @6 ( ++9+( >*6)069 9@6 0>( + =*6 2##3. A: M( 2##/ 9@6 ?6)69 I+( : +9: 0>696 :@()6 9 I+( +(0+( +:9+9*9+: ( 6) @(: ( :9(-6 + M()*9+ U . M()*9+ U L++96 MUL ;(: 6:9( 6>)9 )6):. M6: :++() 9 9@:6 (6 (0+9 "##/### *+9: >6) (*. T@6 M(6:() (0++9+6:/ (*0@6 + F6)+:6 ( ?6@+06 (::6(9 ;+9@ ( 0(>(0+9 55#/### *+9: >6) 6() ( ( D+6:6 E+6 >(9 ;+9@ ( (*( 0(>(0+9 1##/### 6+6: ( 9)(:+::+:. M(6:() ( G*)( (0++9+6: @(?6 ( 0()*06 ?6) 14/ 5#/### *+9: (*(. A6)069 ( 0(): : + I+( ()6 (6 ( +: 54.2>6)069 ;6 (6:6 *9+(9+( S*,*-+ M9) C)>)(9+ >6) 069 M()*9+ S*,*-+. T@6 )6:9 +: ;6 *( (6 M()*9+ 960@+0( :6)?+06: >)+?(96 ++96 MTSPL +: (*0@6 N?6( 0(6 M()*9+ ++96 ;(: +0)>)(96 *6) 9@6 C>(+6: A09 ( S(H( G(@+ )96) 0():. I I+(: 0:6 ()-69/ M()*9+ )606+?6 9@6 )+@9 9 +>)9 4#/### * S*,*-+: + 9@6 +):9 9; 6():/ ( 6?6 (96) 9@(9 9@6 6() ( ;(: 9 *:6 33>6)069 ++6*: >()9:. T@+: *>:69 9@6 0( (*(09*)6): 0:+6)()*09+ >(6 69) 9( ( ;6)+ 9@6 60+:6 *9 + )6) 9 6)069 M()*9+ V(. L0( >)*09+ 0606: + D606(0+9 9@6 >(9 + G*)(/ )6(0@6: 4#/### *+9:.
7|Page
1. S!#!$" Alto
I 1"85 9@6 S*,*-+ S=41#B:/ ( "# 00 4WD B)( ?6@+06/ +: (*0@6. I 1"8 9@6 )++( 8## +: )6>(06 (: +):9 6>)9 9 9@6 W6:9/ ;@6 ( 9 5## 0(): ;6)6 :69 9 %*(). M()*9+ >)*09: @( )96 9 06)9(+ 6+@(09 SAV/ 0>696: ;+9@ M(@+)( T@() CRD6/ T(9( S* 44 ( F)06 G*)-@(
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4. W(R (*0@6 1""" C>696: ;+9@ N+::( M+0)( A09+?6/ M()*9+ AB:9() (%*(+ +1# 5. S;+9 (*0@6 2##5 C)6(96 ( M()*9+ 8## )+?(+ 696: ;+9@ T(9( V+:9(/ %*(+ +2#/ S-( F(696: ;+9@ F) F+6:9(/ %*(+ V6)(/ %( C+9/ S-( R(>+/ V-:;(6 V69/ R6(*9 S0(( ( N+::( S* 7. S;+9 DZ+)6 (*0@6 2##8 C>696: ;+9@ M(@+)( V6)+9/ T9( E9+:/ F) C(::+0/ M(@+)( V6)+9 V+696: ;+9@ M()*9+ S;+9/ T(9( V+:9(/ %*(+ G)( +1#/ %( $)+/ N+::( M+0)(/ R6(*9 P*:6 ( T9( E9+: L+?( 1#. E60 (*0@6 2#1# S9)+>>6 ; V6):( ;+9@ ( ;6)6 )/ + 0>69+9+ ;+9@ T(9( V69*)6/ T(9( W+6) P(9+*/ ( +B@*:6 O+ 11. A9 K1# (*0@6 2#1#/ 0>696: + 9@6 60 0(:: ;+9@ 9@6 T(9( I+0(/ %+*:9( M9): A()- 12. M()*9+ E)9+( (*0@6 2#12/ :6?6 :6(96) MPV R3 6:+6 ( 6?6>6 + I+(/ + 0>69+9+ ;+9@ T9( I?(/ M(@+)( !/ N+::( E?(+(/ A:@- L6( S9+6 ( T(9( S* G)(6. I 6() 2#12/ S*,*-+ E)9+( ;+ )96 +):9 9 I6:+( + C>696 K0- D; 0().
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13. M()*9+ !A A>@( (09 SUV 9 0>696 ;+9@ 9@6 F) E0S>)9/ M(@+)( ! J*(9/ N+::( T6))( & R6(*9 D*:96) ;+ 696: ;+9@ T(9( N( 15. M()*9+ S9+)(/ (*0@6 + 2#13/ C>696: ;+9@ M()*9+ AB:9()/ C@6?)69 $6(9 ( C@6?)69 S(+ I>)96 (*9(06 (er!e( e+g!+e g%%/ $%r 95 ,130 N a+/ a 1.3 =!er ?!a Mu&!,& '!&e e /!e(e& %/e& !( %ue/ % /e&!)er 20. >,&.
18 | P a g e
CHAPTER 3 MARETING STRATEG, O5 MARUTI SUZUI M()*9+ S*,*-+ I+( L9. +: ( 6(+ (*(09*)6) *)B;@666): + I+(. $) + 1"83 ;+9@ 9@6 +::+ 9 9)+:6 I+(/ M()*9+ ;(: ( H+9 ?69*)6 )(9+/ =(>(. I9 *+0- )6; +9 9@6 ()6:9 0>(09 0() (-+ 0>( I+( ( )6(+6 : 9+ 2##4. T@6 0>( :9()96 ;+9@ S*,*-+ @+ 9@6 +) :9(-6: 9@6 0>( ;@+6 G?6)69 I+( @+ 9@6 (H) :9(-6:. A: >)6:69/ G?6)69 I+( @(: +:+?6:96 +9: :9(-6: + 9@6 0>( 0>696/ ( @(6 ?6) 9@6 ((669 0>( 9 S*,*-+ M9) C)>)(9+. T(/ M()*9+ ( +9: >()96): 6> )6 9@( 5/### 6>66:. I9: (*(09*)+ (0++9+6: ()6 0(96 (9 9; 0(9+:/ G*)( ( M(6:()/ )*09 +: ( 0( 0)6(96: >)*09: 9@(9 ()6 *+*6 ( ?(*6 ( +9 +: (99(++ (?(9(6 6+9@6) 9@)*@ +6)69+(9+ ?+( 6; 6(9*)6:/ +>)?6 >6))(06/ (96) :(6: :6)?+06 ) 9@)*@ 0:9 6(6):@+>.
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PRICING STRATEG, T@6 >)+06 +: 9@6 (*9 ( 0*:96) >(: ) 9@6 >)*09. I9 +: +6 (96) 0:+6)+ ?()+*: (09): :*0@ (: ()-69 :@()6/ 0>69+9+/ (96)+( 0:9:/ >)*09 +69+9 ( 9@6 0*:96): >6)06+?6 ?(*6 9@6 >)*09. T@6 )+06 >)*09 + 9@6) :9)6: @(?6 9@6 :(6 >)*09. T@6 >)+06 60+:+ +: ?6) :6:+9+?6 ( ) 9@(9 :>60+( 0()6 +: 9 69+9+?6 66. T@6)6 ()6 ?()+*: (09): 9 696)+6 ( >)+06 ( 0()/ :*0@ (: ()-69 0+9+/ 0:9 +0*))6 9 )+9 (/ 6(6) >)+9. T@6 0>(: >)+0+ :9)(96+6: ()6 :*0@ 9@(9 6?6) 0*:96) 0( ; ( 0() ) *>)(6 9 (9@6) 6 @+: ) @6) 0@+06. T@6 0>( 6)6 ( +6)69 6 (9 ( >)+06 +6)606 ()* 1#/###. I9 ;: ( >)+06B>+9B:9)(96 ;@6)6+ 9@6 @(?6 >)*09: (?(+(::+)+06 >+9:.
Table 16 Mo%el) 2"t7 Pr"ce Range
C() M6: M()*9+
P)+06 R(6 R:.
M()*9+ 8##
2/ 1#/ #2 B 2/ 32/1#
M()*9+ ABS9()
3/ 81/ 11 B 4/ /21"
M()*9+ A9 8##
2/42/5 3/5/5
M()*9+ A9 K1#
3/ 21/358 B 3/ 34/5"8
M()*9+ E60
3/ #5/ 5 B 4/ 1#/8"3
M()*9+ E)9+(
5/ "8/ "# B 8/#/"#
M()*9+ G)( V+9()(
22/ 8/#4 B 24/ #/52"
M()*9+ G>:
5/ 51/4#" B / #1/ #5
M()*9+ K+,(:@+
1/ 52/ 85 B 1/ 52/ 85 20 | P a g e
M()*9+ O+
2/ 1/55 B 2/ 82/#13
M()*9+ R+9,
4/ 32/ 23 B / 33/12
M()*9+ S;+9
4/ 48/8"3 B /8/8
M()*9+ S;+9 D,+)6
4/ "2/354 B / 5#/483
M()*9+ S!4 /
38/114 B "/"/8
M()*9+ W( R
3/ 5/88# B 4/ 44/ 4
M()*9+ Z6 E:9+
3/ 45/82" B 4/ 3/13
M()*9+ 8## +: 9@6 ;6:9 >)+06 6 9@+: 0>(. G)( V+9()( +: 9@6 @+@ >)+06 6 9@6 0>(. DISTRI-UTION STRATEG, D+:9)+( 0)6(96 )*09: 9 +96)6+()+6:/ )69(+6): ( 6 0:*6):. M()*9+ S*,*-+ @(: 9; (*(09*)+ (0++9+6: + I+(. $9@ (*(09*)+ (0++9+6: @(?6 ( 0)*09+ 0(>(0+9 14/5#/### ?6@+06: (*(. M()*9+ @(: ( :9) 6(6) 69;)-. I(09 +9 ;(: 6 9@6 ?6) +):9 0>(+6: + 9@6 0*9) 9 *6):9( 9@6 +>)9(06 (96) :(6: :6)?+06 + @+@ +??669 >)*09: +-6 0():. I9 @(: 9@6 ()6:9 +:9)+)+:+ ?6) 4## :(6: :@;):/ ?6) ## 6(6) ;)-:@>:/ ( 1"## A*9@)+,6 S6)?+06 S9(9+: :>(+ (0):: ?6) 11"# 0+9+6: *>()(66 + 9@6 0*9). I9 @(: 3# E>)6:: S6)?+06 S9(9+: 3# N(9+( %+@;(: (0):: 1/314 0+9+6: + I+(. M:9 9@6 :6)?+06 :9(9+: ()6 ((6 )(0@+:6 ( 0>696 6(6):@+> ;(: ?6) ++0*9/ 9@6 >66 696:+ 0*96):
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;@+0@ ()6 >6)(96 )*09: ( :6)?+06: 9 0)6(96 (;()66::/ 9 >6):*(6 9@6 0*:96):/ 9 )?669 + 9@6 >:+9+ :(6: ) >))6:: )6()+ 9@6 6(9*)6: ( )*09: ) :6)?+06:. W+9@*9 0*+0(9+/ 9@6 6(9*)6:/ )*09:. T@6 0>( @(: (*0@6 )( :(69 +::+ *6) ;@+0@ 5/##/### >6>6 ;+ 6>6 9 6 ) *6)>)+?+66 :609+ :0+69/ ;@ ()6 -66 9 9(-6 )+?+ (: ( >)6::+. T@6 0>( @(: (;(: >)96 9@6 006>9 R6*06/ R6*:6/ R6006 3R:. T@6 0>( @(: 9(-6 @6> ( 9@6 >)9+( 9: +-6 )(+/ 966?+:+/ )( :@;:/ >)+9 6+(/ ;)-:@>: ( :6+(): 9 >)96 9@6+) 0(): .1 ROAD S%OWS T@6 C>( )(+,6: )( :@;: 9 +:>( ?6@+06: + 9@6 >(?++: *)+ ?()+*: 066 6:9+?(: ( 6@+)+06/ *(+9+6:/ 690. .3 PRINT MEDIA T@6 0>( (: >)96: ;+9@ 9@6 @6> >)+9 6+( .A?6)9+:669 +: +?6 + 6(+ 6;:>(>6): (: ;6 (: 9@6 +:9)+: ( :6+(): 9 +:>( 9@6+) 6: ( 9@6 (: 6) 96:9 )+?6. T@6 0>( (: (?6)9+:6: 9@)*@ :96):.
4.1
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M()-69+ +
CHAPTER 8 PRODUCT &I5E C,C&E Pro%!ct l"fe c(cle +: ( 9: 9 +69+ ( :69 0 :9(6: + 9@6 +6 06)0+( >)*09:. I 9@6) ;): 9@6 P)*09 L+6 006 PLC +: *:6 9 (> 9@6 +6:>( 9@6 >)*09 :*0@ (: 9@6 :9(6: 9@)*@ ;@+0@ ( >)*09 6: *)+ +9: +6:>(.
8.1 Pro%!ct l"fe c(cle
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1. Intro%!ct"on )tage6 W@6 9@6 >)*09 +: (*0@6 9 9@6 ()-69 :(6: ( :9()9 :; ) +0)6(:6 )6(9+?6 *+0-. A?6)9+:+ ( 6)+ +9)*09+/ >)9+( 6>6:6: )>)9+ :(6:.T@6 >)*09: 0:9: )+:6 :@()> (: 9@6 @6(? 6>6:6 (?6)9+:+ ( ()-69+ ( 6; >)*09 >*() ;+9@ 0:*6):/ 9@6 :(6: ;+ :9()9 9 )+:6. I9 ( + );9@ ) ( :;6) 6. R(>+ );9@: 9@( ( (;( H*:9 (: *+0- ()6 0(6 F(:. A?6)9+:+ +: 96 :9+ @6(? (9 9@+: >+9.
S;+9 6:+)6/ Z6 E:9+ ( S!4 ()6 0@()(096)+,6 + );9@ + :(6: ( >)+9.
. Mat!r"t( )tage6 O06 9@6 >)*09 +: ;6 6:9()*09 +: ;+6 (006>96 ( );9@ :;: ;. $6)6 / @;6?6)/ ( :*006::* >)*09 + 9@+: >@(:6 ;+ 06 *6) >)6::*)6 ) 0>69+9):. T@6 >)*06) ;+ @(?6 9 :9()9 :>6+ ((+ + )6) 9 66 9@6 >)*09: ()-69 >:+9+ ) +9)*06 696:+ :9)(96+6:.
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I9 ( (+6: ;+ )606+?6 ( )69*) 9@6+) )++( 6>6+9*)6 ( +?6:969 *6 9 >969+( @+@ :9()9 *> ( 6?6>69 0:9:.
I 0(:6 A9 W( ) ( S;+9 0>69+9+ +: ( ( :+++0(9 ?6 +: +-6 9 +6 69+9):.
3. Decl"ne )tage6
S6) ) (96) :(6: ( *6 9 0@(6: + 0:*6) 9(:96: ) 6; 0@+06: (?(+(69+9): >)*09:.
A(+/ 696:+ :9)(96+6: ( 6 9 9@6 0>( 9 -66> 9@6 >)*09 (+?6.
M()-69 ) $(6 ( E:966 +: :@)+-+ 9@*: )6*0+ 9@6 ?6)( >)+9.
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CHAPTER 9 PRODUCT MIX P)*09 + +: 6+6 (: ( 9@6 >)*09: ) >)*09 +6: 6)6 ( (: ( :>60+(9/ +0@6 ) *9+(9+( :*>>+6) : ( :6)?+06:.: T@6 P)*09 + +: 9@6 99( ?()+69 >)*09: ( +) :6:. S6 +): ;+ :6 H*:9 6 >)*09/ ;@+:9 9@6): ;+ :6 ( ()6 *)*09:. F) 6(>6 S(:*: >)*09 + +0*6: @6:/ 69)*09 + 0()6* (: 9@6 ;+ 66 9 66)(96 ( >)+9 ) 6(0@ 9@6 >)*09: + 9@6 >)*09 +.
M()*9+ S*,*-+: :9) )6)+06/ ;@+0@ +: ()6( (:9 9@6 :9 6>6:+?6 + 9@6 (*9)+06B9B6()+: ) P'E 0:6 9 3#/ (+6 ?6) 4>6)069 + ?(*6 (96) 9@6 )6:*9:. W+9@ +9: )6069B(*0@6 *9++9 ?6@+06/ E)9+(/ @+99+ 9@6 )+@9 0@) ;+9@ 0*:96): ( 9@6 0>( );+ :9)69@ + 9@6 >(::66) 0() :669/ M()*9+ S*,*-+: 69 )6(+:(9+: +>)?6 :()9 6)069 6()BB6() ( 4>6)069 :6*69+( 9 R: 3.3 (-@ >6) ?6@+06. T@+: +: +6 BB );9@ 45>6)069 ;(: + +6 ;+9@ S9)669 6>609(9+: (: 9@6 0>( : 2>6)069 )6 ?6@+06: 9@+: *()96) 0>()6 9 9@6 >)6?+*: 6() *6 9 ( >)*09+ @(9 (9 +9: M(6:() >(9 + O09)?669 + +9: 6()+: )60+(9+ ( 9( ) E$ITDA 9- 9@6 S9)669 )+:6. A )9 )6(+:(9+: ;+9@ 9@6 6 ;6(-6+ ((+:9 9@6 () ( )6*69 >)+06 @+-6: *6)9(-6 ( @6>6 9 :69 9@6 +>(09 )+:+ +>*9 0:9:. I>*9 0:9: ) 9@6 *()96) ;6)6 (: ;6) + )6(9+ 9 :(6: +?6 9@6 0>(: 09+**: 0:9B)6*09+ 6)9:. R(; (96)+( 0:9/ (: ( >6)069(6 9 :(6:/ ) 9@6 *()96)/ ;(: ;6) 6)069 0>()6 9 ( 6() (. C:9 )6*09+ ;(: (: 6?+69 9@6 (66 0:9 + )6(9+ 9 :(6: 6 6)069. M()*9+ @(: (: +>)?+:6 +9: 9@6) 6>6+9*)6/ ;@+0@ ;(: 11.>6)069 :(6: + D6066)069 :(6: ( 6() (. A :9) 9>+6 );9@ 0*>6 ;+9@ )6*06 0:9: @6>6 9@6 0>( >:9 8>6)069 E$ITDA ()+: ) 9@6 *()96)/ @+@6) ()6 9 ( 6() (.
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9.1 Pro%!ct '": / ro%!ct l"ne
29 | P a g e
CHAPTER ; PRODUCT &INE A product line )66): 9 ( *)*09: 9@(9 ()6 )6(96 ( 6?6>6 )*09 +6 66)( :@()6 9@6 :(6 ( :*006::* ()-69+ >( 9@6:6 >)*09: 0( )*09 +6 +0*6: +6)69 >)*09: 9@(9 ()6 6)6 9 9@6 >*)+06 >+9:. T@+: ;(/ ( (*(09*)6) ) 0>( 0( 6:*)6 9@(9 ( >)*09: ;+9@+ ( +6 ;+ *)0@(:6 6>6. P)*09 +6 696:+ )66): 9 ( (+9+( >)*09: 9@(9 ( )*09 +6.
M:9 9@6 9+6/ >)*09 696:+: ()6 +9)*06 9 9@6 >*69+9):. $ 0)6(9+ >)*09: 9@(9 (90@ 9@6)/ 0>69+9+?6 >)*09:/ (*(09*)6): ()6 ( 0*:96): +96)6:96 + ( >)*09 9@(9 9@6 ()6 (++() ;+9@. S+06 :9 >6>6 >*)0@(:6 *)0@(:6 ( 6; >)*09 ) ( )*09 ) ( *-; )(6 ?()+(9 9@6 S;+9 )*09+ S;+9 ( DZ+RE + +9: 9; (0++9+6: (9 G*)( ( M(6:() 9 6@(06 *9>*9.
S'!$ !( ,%(!!%+e/ a( Su"u#!( &ae( '%r&/ (raeg!- %/e&. Te S'!$ 'a( r( u+)e!&e/ * Su"u#! !+ 2005 '! a (,%r* (u-%,a- /e(!g+. A: >6) 9@6 >(/ 9@6 0>( ;+ :@+9 9@6 69+)6 (::6(9 )*09+ @(90@( +: 9 * :@+9 DZ+RE 9 G*)( ( S;+9 9 M(6:() 9 6@(06 >)*09+?+9. T@6 :@+9+ (::6(06 (06 + *9*)6/ M()*9+ S*,*-+ I+( M((+ E60*9+?6 O+06) P)*09+ M M S+@ 9 PTI. %6/ @;6?6)/ 60+6 9 069 @; *0@ ?*6 ;+ :9 9@+: )6)+69(9+ 66)0+:6. C*))69/ 9@6 0>( (*(09*)6: ((: @(90@6)+/ )6:>609+?6/ ;@+6 0*:96): ()6 ;++ 9 ;(+9 ) 4B5 9@: 9 ; ( DZ+RE :6(. MSI 9(-6: (*)>:6 ?6@+06 E60 9 ( +: 6>609+ *> 9 3# >6) 069 :(6: H*> + 9@6 6:9+0 ()-69 *)+ 9@+: +(0+( 6(). W6 ()6 6>609+ 9@6 6:9+0 :(6: );9@ 28B3# >6) 069 + 9@+: +:0(. L(:9 +:0( ;6 : (69 :96>.
2. I%ea Screen"ng
•
T@6 9: >)+) 9 6?9+ )6:*)06: 9 9@6.
•
T@6 :0)666): :@* (:- :6?6)( *6:9+:
•
W+ 9@6 0*:96) + 9@6 9()69 ()-69 )*09
•
W@(9 +: 9@6 :+,6 ( );9@ )60(:9: 9@6 ()-69 :669 ' 9()69 ()-69
•
W@(9 +: 9@6 0*))69 ) 6>6096 0>69+9+?6 >)6::*)6 ) 9@6 >)*09 +6(
•
W@(9 ()6 9@6 +*:9) :(6: ( ()-69 9)6: 9@6 >)*09 +6( +: )*09 )+9()+06
3. Concet De>elo'ent an% Te)t"ng
•
D6?6> 9@6 ()-69+ ( 6+66)+ 69(+:
•
I?6:9+(96 +96609*( >)>6)9 +::*6: ( :6()0@ >(969 (9(*)0@(:+ >)06::
•
W@(9 >)*09 6(9*)6: *:9 9@6 >)*09 +0)>)(96
•
W@(9 )*09 >)?+6
•
%; ;+ 0:*6): )6(09 9 9@6 >)*09
•
%; ;+ 9@6 >)*09 )*06 :9 0:9 6609+?6
•
P)?6 6(:+*96) (+6 )66)+ ( )(>+ >)99>+
•
•
W@(9 ;+ +9 0:9 9 >)*06 +9
T6:9+ 9@6 C06>9 ( +??6 (:-+ ( *):>609+?6 0*:96):
9 6?(*(96 9@6 +6(
35 | P a g e
4. -!)"ne)) Anal()")
•
E:9+(96 +-6 :6+ >)+06 0>69+9+ ( 0*:96) 66)+9(@:+0( >)99>6 ) 0-B*>
•
T6:9 9@6 >)*09 ( +9: >(0-(+ + 9>+0( *:(6 :+9*(9+:
•
C*09 0*: )*> 0*:96) +96)?+6;: ) +9)*06 (9 9)(6 :@;
•
M(-6 (H*:969: ;@6)6 606::()
•
P)*06 ( ++9+( )* 9@6 >)*09 ( :6 +9 + ( 96:9 ()-69 ()6( 9 696)+6 0*:96) (006>9(06
. Tec7n"cal I'le'entat"on
•
N6; >))( ++9+(9+
•
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