Product Mix of Havells

Product Mix of Havells About Havells India- Havells India Limited is a $1.3 Billion leading Fast Moving -Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint. Havells enjoys enviable market dominance across a wide spectrum of products, including Industrial and other industrial and domestic appliances. Defining Product - A Product is anything that can be offered to a market to satisfy a want or need. Products that are marketed includes physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas Product levels -Product planners need to think about products and services on three levels. Each level adds more customer value. At the most basic core level “what is the buyer really buying” is answered . The diagram given below shows the different levels of product: ~

Defining Product Mix -A product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for sale. An organization with several product lines has a product mix. Product Mix Decisions-The diagram shows Product Mix Decisions: WIDTH – number of different product lines

CONSISTENCY

Length – total number of items within the lines Depth – number of version of each product

Product Mix – all the product lines offered

Product Width-The width of a product mix refers to the total number of items in the mix.Example: The total numbers of items of Havells are 11.Which are: ~1Building Circuit Protection,2-Industrial Circuit Protection, 3-Motors,4Capacitors,5-Lightning,6-CFL,7-Fans,8-Cables and Wires,9-Havells Modular Switches, 10-Geysers 11-Domestic Appliances. Product Length-The length of a product mix refers to the total number of items the company carries within its product line. Example: Shown in the Diagram give below For Product Width and Length: Product Depth- The depth of a product mix refers to how many variants are offered of each product in the line. Product Width and length of Havells -

PRODUCT MIX WIDTH Domestic Appliances-

Fans

Motors

(brewing, cooking etc.)

CFL

Geysers

(Retrofit-

Cables and Wires

dwarf)

PRODUC T MIX

Digistream iron

Fusion

LENGTH

PerfectPoint iron

ES-5star

Adore iron

Velocity

Brake Motors Crane Duty

5W 8W 7W

Motors Oro iron

Fabio

11W Floot

XLPE-

Digital

Control

Bello Gero

aluminium

Monza

FR Cables

Vetro kettle

Bidie

Foot Cum

Travellite kettle

Swing

Flange

Neo

HS

Smoke

Rio

Crescent

Extraction

Opal

Precise sandwich maker

Swing LS

Motors

XLPE-

Puro

Pacer

ORS OTG

(copper)

Control

Jio iron

Mounting

14W

Bello

PRODUCT MIX WIDTH (CONTD) Lightning

PRODUCT

Havells

Building

Modular

Circuit

Switches

Protection

Flute

Oro

ACCL SPN

Endura Lite

Coral

ACCL TPN

Endura

Pearlz

MINI MCB

Mello ding

Lower

Capacitors

Protection

Agri Boost

MIX LENGTH

Flate JETA 30 LED JETA 54

4 Way

Capacitors

Rating MCB

round

Higher

extension

Rating MCB

LED

Industrial Circuit

Euroload

APFCS Panels

Changeover Switch

Cylindrical Cap

LoadBank Panel

PFC Capacitors

Load System

APFC

Capacitor Duty

Square Cap PFC Capacitors

Isolator

Circuit Breaker

Contractor Thermal Overload Relay

LED Tunnel

Changeover

Tek

High Break Fuse

Switch

Line And Fuse Base

Vertical

RCBO

Down Lite

Euroload By Pass Distribution

54

Changeover Switch

board Vertical Down Lite

Indicator

17

light

Product Depth of HavellsPRODUCT Ceiling Fans

VARIANTS Premium Under Light Fans • Aureus • Mozel • Cedar • Maestro Special Finish Fans • Pentaforce • Yorker • Woodster • Florence • Flamingo • Candy (Kids’ fans) • Skipper Decorative Fans • Fabio D’zire • Fabio • Oyster • Fusion 2 • Fusion • Festiva

PRODUCT

VARIANTS • Festiva Solids • Fiesta • SS-390 Deco • Spark Deco Energy Saving Fans • Fusion-50 • ES-50 Standard Fans • SS-390 Metallic • SS-390 • Velocity • Speedster Super High Speed Fans • Speedster • Fusion • Velocity

Oscillating

Table Fans

Portable Fans

• Swing • Swing LX • Wings • Spark • Veloci ty • Sprint 2000 Wall Mounting Fans • Swing • SS-2000 • Swing Gyro • Swing Premia Gold • Swing Remote • Diva Wall Fan • Swing Platina • Swing Platina HiSpeed • Airboll Pedestal Fans • Swing • Swing Remote • Swing Mobile • Diva Pedestal • Sprint Hi-speed • Sprint

Strengths - Product Mix of Havells- According to the annual report of Havells India 2010-2011, the company introduced new products like LED in home, office, commercial and street lighting to the product line –Lightning .By taking this step in Product mix they captured more wide range of electronics market as they increased its product length and depth. Moreover the strength of Havells India Lies in its SMART product mix which covers all corners of electronics segments that does not allow customers to look anywhere else for but Havells. They also are in practice of leveraging existing distribution network. Thus we can call the Havells the master of complete ra nge of electronics which satisfies all types of industrial and domestic customer needs. Weakness-Product Mix of Havells-