Product Marketing Development in Los Angeles, CA resume.doc

John I. Lee [email protected] Mobile: (562) 682-9823

GLOBAL PRODUCT MANAGEMENT | P&L MANAGEMENT | STRATEGIC PARTNERSHIPS | RETAIL Forward-thinking product marketing professional with a proven ability to grow new categories of business and assume overall responsibility for large P&Ls. Instrumental in successful positioning of consumer products through competitive analysis, extensive market research and strategic planning leadership. Expertise in launching new consumer products in major retailers across US, Europe & Asia, sourcing products with manufacturers in Asia, and managing a supply chain. Extensive experience in strategic partnerships with top tier manufacturers and retailers for promotions and bundles. Reputation for moving efforts forward, building consensus, and recognizing and pursuing high-potential product opportunities. EXPERTISE • • • •

Product Management Product Marketing Channel Marketing Business Strategy

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Product Life-Cycle Management Portfolio Management / P&L PRD/MRD Business Development

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Customer and Press Meetings E-commerce Pricing Market Analysis

PROFESSIONAL EXPERIENCE KLEENMAID INC. Commerce, CA (05/2013 - PRESENT) Leader in consumer household cleaning and automotive accessories under the Oxi-Clean, Spic’n’Span and Goodyear brands. Consultant - Head of Product Marketing  Responsible for all day-to-day activities in Sales, Marketing, Product Development and Operations globally.  Manage a team of ten employees across North America, China and Hong Kong.  Increased revenues 60% within 6 months through new channels and adjacent product categories.  Led Kleenmaid from quarterly operating losses to positive earnings in Q4 FY2013.  Increased Bona OEM opportunity 800% over 7 months.  Restructured development process (concept to end of life) to launch products 30% faster and reduce costs by 15%.  Developed short-term and long-term product roadmaps for Oxi-Clean, Spic’n’Span and Goodyear brands.  Implemented multi-channel marketing strategy to prevent conflict between big box and regional retailers to maintain retailer margin and Kleenmaid profitability targets.  Developed new marketing strategy for Goodyear products to help consumers purchase the correct product and also increase same basket sales for retailers. ZENUS USA INC. Brea, CA (08/2012 - 02/2013) Premier leather manufacturer of smartphone and tablet (Samsung and Apple) accessories. Consultant - Managing Director – North America  Direct and managed all day-today Sales, Product Marketing and Operations for North America region.  Manage a team of four employees  Through strategic channel management increased monthly sales 300% within 4 months.  Established online, social media and retail strategy to develop North America business to $5M within three years.

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Drive all aspects of new product development: design, branding, packaging, BOM cost objectives, overseas production, importation logistics and distribution. Develop and implement channel specific sales and marketing programs for smartphone and tablet accessories while minimizing channel conflict.

Creative Channel Services (Omnicom Media Group), Los Angeles, CA (11/2010 - 09/2011) Leading retail marketing agency providing integrated solutions for manufacturers and retailers. Consultant – Director of Analytics  Established and managed analytics team to provide in-depth analysis for field marketing activities and online education at the retail store level.  Manage team of ten analysts.  Analyze field market intelligence, retail transactional data, qualitative research, and competitive intelligence to provide unique insights that help drive product and marketing strategy for clients.  Provide strategic field marketing plans for Home Appliance, Home Entertainment, Mobile Electronics groups at Samsung Electronics America (SEA).  Identified $40M in potential revenue for Samsung Home Appliance Group by targeting different price points.  Collaborate and present to the COO and Executive Team client strategy and effectiveness of current product portfolio in maximizing ROI of field marketing activities.

BELKIN INTERNATIONAL, INC., Los Angeles, CA (09/2004 - 11/2010) Global manufacturer of computer and electronic accessories and solutions. Business Unit Manager – Core Product Group (09/2008 - 11/2010)  Full P&L responsibility for over $400M in global revenue for AV Cables, Computer Cables, Surge Products, and USB Devices product lines.  Manage team of five product managers.  Launch the first AV accessory containing Blu-Ray video content in retail chains, by initiating joint product venture with Warner Home Video and Samsung.  Define product roadmaps across entire product lifecycle, from concept through development, launch and end of life.  Interface with Global Purchasing, Sourcing, Quality Assurance, and Marketing teams. Senior Product Manager – AV Product Group (06/2007 - 9/2008)  Overall P&L responsibility for $120M in sales revenue worldwide for AV Cables and AV Power.  Oversaw team of two product managers.  Increased North America product line sales from $40M to $70M (75%) in nine months with new business from retailers such as Wal-Mart, Target, Sam’s Club, Costco and Sears, and NATM.  Successfully launched new consumer electronics product that was selected as a Sam’s Club VPI for 2008.  Defined and implemented product requirements, product strategy for retail & commercial sales, and marketing strategies.  Established and personally fostered customer relationship with Dixons in U.K. and Europe.  Managed manufacturers in China. Senior Manager – Demand Planning and Category Management Department (06/2006 - 06/2007)  Decreased overall inventory levels by 30% in six months to all-time company low by determining and executing “Best-in-Class” product forecasting, and improving SKU level forecasting and inventory management practices.  Implemented collaborative forecast and inventory planning in conjunction with Wal-Mart and Target.  Managed four customer demand planners encompassing all key retail accounts, including Wal-Mart, Target, CompUSA, Circuit City, Costco and Sam’s Club. Manager – Category Management Department (08/2004 - 06/2006)  Spearheaded development of newly created department that focuses on optimizing retail space worth $350M.

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Enhanced growth by developing retail strategies for all product categories, and identifying product placement opportunities in emerging categories. Furthered growth strategy by initiating market research analysis of key consumer demographics and buying trends of major retailers, including Target, The Home Depot and office superstores. Implemented “Best-in-Class” strategy by instituting financial and performance benchmarks for Sales & Product Mgmt. Oversaw a team of four analysts.

PacifiCare Health Systems, Los Angeles, CA (06/2000 - 06/2002) Financial Analyst III – in-depth financial modeling of structured and shared-risk settlements.  Decreased production time by 33% by improving financial models. Deloitte & Touche LLP, Los Angeles, CA (06/1998 - 06/2000) Consultant  To service boutique lender clients, performed due diligence and analyzed financial statements of retail energy businesses and quick service restaurants.  Determined value of retail energy sites and franchised restaurants by performing discount cash flow analyses, asset valuations, and business comparable benchmarking. CIGNA Healthcare, Los Angeles, CA (05/1997 - 06/1998) Underwriter  Decreased production time by over 50% by improving underwriting model.  Developed methods to increase business opportunities and retain current clients.

EDUCATION Master of Business Administration, with emphasis in Finance and Marketing (2005) USC Marshall School of Business, Los Angeles, California Bachelor of Arts in Economics (1995) University of Michigan, Ann Arbor, Michigan