Product Manager Questions (2)

Product Manager Questions 1. How many years of product management experience do you have in a telecom environment and what kind of products have you product managed? If you also have product marketing experience please describe that separately. I have approximately 14 years in various facets of product management. Most recently, I was with Tekelec, determining customer requirements, giving product seminars, deciding on new features, training sales engineers and deciding on future roadmap requirements. Previous to that, I put together technical training, developed requirements from C level, engineering and marketing, developed systems from the ground up by understanding and working with customers to develop requirements. I have worked in mainly within wireless telecom and with cable customers with products such and SMS, MMS, IPTV, Unified Messaging, (Data/Voice/Video) and similar value added applications. On the marketing side, I have written a great deal of collateral such as product feature guides and have done market studies to identify market requirements.

2. What experience do you have in market and competitive analysis, business opportunity assessment, business case preparation? Please elaborate. I have done a great deal of competitive analysis, doing studies of competitors, SWOT analysis, reviewing of third party market analysis, writing business cases for new products, showing customers and sales personnel how products are used to drive revenue and achieve ROI 3. What knowledge and experience do you have with the following network technologies and related protocols: IMS, VoIP, IPv4/v6 networking, IPTV, Broadband Data, Managed Business Services, Carrier Ethernet, VPN? My Experience is as follows: IMS – With Ericsson, Acision, Perficient, Nokia and Tekelec VoIP –Tech Consultant – (Ministery of Finance Saudi Arabia), Ericsson, Unified Messaging, Acision, uOne product

IPv4 – Common to all my positions, I was originally certified as a network engineer and have taken CCNA course work for IPv6. Have also worked with IPv6 at Tekelec, as customers are now more commonly requesting it IPTV- Did a lot of work consulting Nokia on IPTV, wrote a number of deep dives on efficiencies of IPTV technology for Nokia Broadband Data – have had experience with this at Ericsson, Unified Messaging and with Acision’s uOne product, sold to cable networks. Managed Business Services – Was responsible Ericsson SMS hosted system as system engineer responsible for supporting all new and previous customer requirements Carrier Ethernet – I am familiar with all facets of Ethernet since I have a background as a network engineer, I have worked with Ethernet since 1993 VPN’s – Very familiar with VPN’s, Since I worked for AT&T wireless in 1997 I have worked with VPN’s getting customer requirements and provisioning VPN’s 4. What knowledge and experience do you have with legacy SS7 voice network technologies and related protocols? I am familiar with various SS7 voice protocols such as ISUP, IAM, I initially had to work with these on the old Octel Serria platforms with Lucent and Ericsson and with prepaid voice platforms

5. Are you willing and able to read a protocol specification understand it, and discuss it with the development team? Have you done this before? Please elaborate. Yes I have used standards many times, I am familiar with i.e. 3GPP, ANSI, TIA and others. I have used them many times as reference and for market compliance issues

6. What experience do you have in Engineering (hardware, software, or systems development) and/or technical sales?

14 years of non stop experience, as a sales engineer / technical product manager developing requirements for customers needing solutions in the mobile and cable telecom area

7. Please describe your customer-facing experience (both domestic and international) in terms of type of interaction, at which level, direct vs. indirect, etc. Sampling of Customers: AT&T Wireless, Vodafone, (Europe), Verizon, TMobile, Western Wireless, Dobson, Bell Mobility, Claro, France Telecom, Cricket, Telecom Personnel Argentina, TIM, Telcel, Ameica Movil, Cincinatti Bell, Dobson, Millicom, Orange, Triton, Quest, Iusacell, Telefonica, Ericsson (Hosted SMS), Batelco Charter, Comcast, Time Warner, Cox Cross Functional Leadership: worked with Leaders of Industry, i.e. (All Direct) CEOs, Vice Presidents, task forces, committees, standards groups, user groups, providing cross functional leadership through recommendations, proposals, innovative decisions, ensuring that requirements are met in a cost effective and efficient manner. 8. What is your educational background? CITY UNIVERSITY, Bellevue, Washington M.B.A., Telecommunications Management, 1996 UNIVERSITY OF CALIFORNIA, Los Angeles, California Professional Designation, Microcomputers and Local Area Network Support, 1993 CALIFORNIA STATE UNIVERSITY, Northridge, California B.A., Political Science, International Relations (concentration) 1982 Microsoft Certified Professional Novell Certified Network Administrator Novell Certified Network Engineer Certified Microsoft Product Specialist Tekelec SMS Router & Firewall Training, 2008 Tekelec STP Maintenance and Data Base Training, 2008 CCNA Training Boot Camp, 2007

LogicaCMG SMSC Detailed 2 Cisco IPT Course, 2005 LogicaCMG SMSC Basic Operator Course, 2005 LogicaCMG Business Tools 2.0, 2005 LogicaCMG Messaging Application Router, 2005 Ericsson MMSC System and Administration, 2002 Ericsson Messaging Over IP, Unified, 2001 Dale Carnegie Course, 2001 Lucent Sierra Maintenance, 2001 Intro to Project Management, 1999 Project Management, Kepner Tregoe, 1999 Iplanet Messaging Services Analysis and Planning 5.0, 2002 I 9. Do you have any experience working in an Agile engineering environment as Product Owner? Yes, in developing products it was necessary to use the Agile methodology in developing requirements for customers 10. Why are you looking to leave your current position and what is your interest in the Tektronix position? Currently looking for a position due to Tekelec restructuring, Tektronix has similar products

11. Are you willing and interested in working as an individual contributor for this position? What are your career goals? Yes, be the best that I can be in the position