Product Life Cycle of Coca Cola

Product life cycle of coca cola Presented by Ankush Bhandarkar

Product Life Cycle Sales and Profits ($) Sales

Profits Time

Product Development Losses/ Investments ($)

Introduction

Growth

Maturity

Decline

Introduction of The Coca-Cola Company The Coca-Cola Company is an American multinational company which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola. The Coca-Cola Company also produces a number of other soft drinks including FantaandSprite.

Product List & Descriptions • • • • • • •

Coca-Cola Diet Coke Thums Up Sprite Fanta Limca Maaza

Coca-Cola Product Introduction • Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country. • It is produced by The Coca-Cola Company. • Competitors Pepsi.

New Flavor of Coca-cola • Stage 1: Market Introduction – Coca-cola bottles the new flavored product and places it on the market for consumers. – Coca-cola also spends a lot of money advertising the new flavor creating awareness.

• Stage 2: Market Growth – Customers like the flavor and begin to make routine purchases. – Coke introduces their competing flavor.

• Stage 3: Market Maturity – More competitors enter the market taking some of Coca-cola’s profits.

• Stage 4: Sales Decline – Customers have moved on to the next new flavor. – Some loyal fans stay behind.

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