product and marketing strategy of hmt

utomatic, gold, Rs. '(30,0

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HMT : A Snapshot

'ncorporated in *+ by the ,o#ernment of 'ndia a% a Machine -ool manufacturin g company. 4#er the "ears di#ersi5ed into 2atches, !ractors, 6rinting *achiner", *etal 7orming 6resses, 8ie /asting 9 6lastic 6rocessing *achiner", /:/ ;"stems 9 +, under !echnical collaboration with /!?@: 2atch /om=an" of &a=an.  *!

imited, the 5rst com=an" to start watch manufacturing in ndiaB has incor=orated C*! 2A!/@; *!@8C as its full" owned subsidiar" on th August 1.  

t manufactures *echanical and Duartz Analog watches.

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 S t re ng t h Weakness

O   p   p or   t  u n it     y 

 T h rea ts

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;trong go#ernment su==ort.

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brand image and market leadershi= due to high qualit", low =rice and reliabilit".  Record  

of good industrial relations.

n 11 *! set u= a =roduct de#elo=ment center for watch design.

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