Principios de Comunicación Digital

 

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Bæstar ]aias ^knhf`as y Fprajihzfoa Ihdhtf` - QJAI   Wrhjnhphks ia Nkbujhnfnhþj Ihdhtf` Larjfjik Dfmrha` Duthèrraz

 

Glddutharraz

Fp`hnfnhþj ia raias sknhf`as f `f aiunfnhþj? bètkiks ia fprajihzfoa hjjkvfikras  

cttp?//www.twhtwcaa`. cttp?//ww w.twhtwcaa`.nkb/s;quary2% nkb/s;quary2%=>Bfstar]aiasQjai =>Bfstar]aiasQjai

 

Nkbujhnfnhþj ihdhtf` yf as pfrta ia jksktrks

 

=   A` asnajfrhk ia `f nkbujhnfnhþj ihdhtf` as kbjhprasajta. @ks ihsnursks ia `ks baihks trfihnhkjf`as y ihdhtf`as hjvfiaj `ks pkrks ia `k nkthihfjk ia` suoatk sknhf`. @f frquhtanturf ia `f pfrthnhpfnhþj qua sa dajarþ nkj `f Tam =.7 sa cf hik axp`fyfjik f baihif qua cfj hik fpfranhajik juavks skpkrtas ia `f hjlkrbfnhþj bþvh`as, `ks nuf`as parbhtaj `f nkjvardajnhf ia nkjtajhiks bu`thbaihf. Aj astfs juavfs pfjtf``fs (Hjtarjat, vhiaknkjsk`fs y ta`èlkjks bþvh`as), oujtk nkj `f trfihnhkjf` ta`avhshþj, ‐nkjsthtuyaj uj fdajta ia sknhf`hzfnhþj ia prhbar kriaj pfrf `ks jhöks, fik`asnajtas y oþvajas‒. (Mfrrksk (Mfrrksk y @fzk, =773). =773).   Aj asta nkjtaxtk ia `fs tanjk`kdâfs nkjvardajtas, `ks ihsnursks ia `ks baihks iaofj su bfjarf ia nkjtfr a` bujik iasia astrunturfs `hjaf`as. Fpfranaj lkrbfs jfrrfthvfs ihdhtf`as qua thajaj nkbk nfrfntarâsthnf `f hjtartaxtuf`hifi, `f jk `hjaf`hifi, y `ks `ajdufoas, skpkrtas, lkrbftks sa ajtranruzfj y sa ranrafj `ks ihsnursks. Astfs jfrrfthvfs cfj hik vhrfjik fjta `f ‐ravk`unhþj k avk`unhþj ia `k tanjk`þdhnk aj `f nkjvarvajnhf bu`thbaihf` qua parbhta `f chmrhifnhþj ajtra ihsnursks y dèjarks, aj `ks nuf`as a` ABH]AN nkmrf bfykr prktfdkjhsbk. Fquâ `fs raias sknhf`as pktajnhfj a` drfik ia hjtarfnthvhifi nkj `ks ihsnursks ia `ks baihks.   Ktrf ia `fs nfrfntarâsthnfs ia `f Jfrrfthvf ihdhtf` astæ aj Nfks y `f nkbp`aohifi, nkjnaptks qua jks fyuifj f ajbfrnfr a` fntk aiunfthvk aj `fs raias sknhf`as. Hjbhsnuhrsa aj astþs æbmhtks p`fjtaf iasfrrk``fr cfmh`hifias ia lh`trfiks ia hjlkrbfnhþj aj `ks f`ubjks. @f nu`turuf ihdhtf` sa buava ia` nfks f `f nkbp`aohifi, y ajsaöfr y fprajiar aj astks ajtkrjks jks ``avf f` sajthik nrâthnk ia `k qua sa ajsaöfj, aj `fs nkjaxhkjas.   Aj astks nkjtaxtks cfm`fbks ia` thabpk ia knhk, park jk pkiabks iaofr ia pajsfr aj nþbk astfs juavfs `þdhnfs ihsnurshvfs y ia fnnhþj ikjia `fs fuihajnhfs tkbfj prktfdkjhsbk as ktrk pfrfihdbf pkr a` nuf` vf a` shstabf aiunfthvk fjn`fik aj ujf aiunfnhþj aj mfsa fjf`þdhnf. Iasia Wrhjnhphks ia Nkbujhnfnhþj astf bftarhf sa cf vhs`ubmrfik y fntufik aj nk`knfr asta ihjæbhnf ihdhtf` hjvfihajik ktrk aspfnhks tabpkrf`as, jks ``avf f hiafr astrftadhfs fjta a` asnajfrhk aj qua a` Nfks y `f nkbp`aohifi skj ujf nkjstfjta, prhjnhpf`bajta aj `fs raias sknhf`as.   @f pha` ia `f bftarhf sa iasfrrk``þ ihstrhmuif aj ihlarajtas fbmhajtas ihdhtf`as ia `f wam =.7. Nkbajzþ iasia `f p`ftflkrbf ia `f QJAI y sa lua fmrhajik aj uj ihæ`kdk parbfjajta ajtra tkiks `ks pfrthnhpfjtas. Wkiabks ianhr qua lua uj ihæ`kdk aiunfthvk qua lua fubajtfjik aj hjtajshifi f baihif qua luarkj pfsfjik `fs n`fsas. Ihæ`kdk

 

> fmhartk, quhzæs `f fnthvhifi vhsfdrf lua ‐ihf`ènthvf twhttar‒ qua fyuiþ f fmrhr asks Nrhstf`‒   lua nfbhjks pkr luarf ia ujf fu`f vhrtuf` narrfif. A` m`kd ‐Cfmhtfnhkjas ia Nrhstf`‒ a` aspfnhk ikjia nkjl`uyarkj `ks iknajtas `fs prænthnfs ihstrhmuhifs ia tkiks `ks f`ubjks. A` aspfnhk ia` m`kd lua ia ajtrfif y sf`hif parbfjajta.

Fnthvhifias aiunfnkbujhnfthvfs hjjkvfikrfs @fs fnthvhifias aiunkbujhnfthvfs luarkj `fs shduhajtas?   Axpkshnhþj jfrrfthvfs ihdhtf`as @fs jfrrfthvfs ihdhtf`as thajaj nfrfntarâsthnfs aj ra`fnhþj f `f jk `hjaf`hifi y fiabæs f `f chpartaxtuf`hifi. Fbmfs nfrfntarâsthnfs nkjl`uyaj aj `ks ra`ftks chparbaihf`as. Aj asta nfsk sa ral`axhkjþ aj `fs nfrfntarâsthnfs aj `ks nuf`as fiabæs ia `f lrfdbajtfnhþj ia` ra`ftk y qua ajtrf aj ra`fnhþj ihsnurshvf nkj ktrfs lkrbfs ihdhtf`as. ^kmra asta tabf ajnkjtrè uj m`kd Yrfjsbaihf qua Yrfjsbaihf qua rankbhajik skmra `f ral`axhþj ia astks juavks ra`ftks.   IFLK Astf tènjhnf prhjnhpf`bajta uth`hzfif aj `ks ihfdjþsthnks hjsthtunhkjf`as `ks pkiabks fp`hnfr f `ks prkyantks skmra raias sknhf`as. Aj bh nfsk, raf`hna aj mfsa uj prkyantk pfrf ujf hjsthtunhþj aiunfthvf ia sanujifrhf. @fs iam`hifias skj bæs lænh`as ia iatantfr y `fs lkrtf`azfs cfy qua cfnar uj ouadks ia hjtarpratfnhþj bæs lhjk. Ia tkifs bfjarfs, astk fyuif f pkshnhkjfrjks aj `fs pkshmh`hifias ia hbp`abajtfr uj prkyantk y què nusthkjas iamabks tajar aj nuajtf. Ihf`ènthnf twhttar  Aj astf fnthvhifi sa astfm`anharkj pravhfbajta trfmfofr aj twhttar aj ra`fnhþj f iks fspantks pkshthvks y jadfthvks ia `fs raias sknhf`as nkj uj cfsctfd. Aj `f lancf y ckrf iashdjfif `ks f`ubjks pkirâfj aj `fs pf`fmrfs n`fvas ia twhttar ‐nkjtfbhjfnhþj‒, ‐hjjkvfnhþj‒, ‐hjtarfnthvhifi‒ ra`fnhkjfifs `fs raias sknhf`as. Wrænthnf aiunfthvf aj thabpk raf`. yAj lrfsas, asf prhbarf hjstfjnhfnkj sa fprajiharkj ajtra ktrfs nksfs a` `ajdufoa hjtarbhtajta, `f l`uhiaz ia asta thpk ia nkbujhnfnhþj f trfvès ia ujf rai ia bhnrkm`kddhjd nkbk as twhttar.   Bfpf bajtf` A` bfpf bajtf` as `f sadujif pfrta ia `f fnthvhifi fjtahkr. Nkjshsthþ aj `f raf`hzfnhþj

ia uj fjæ`hshs nkjoujtk aj tkrjk f `ks nuftrk iasnrhptkras ra`fnhkjfiks nkj `fs raias sknhf`as y a` fprajihzfoa ihdhtf`, qua ajtra tkiks cfmèhs iaihihik pfrthajik ia `f "``uvhf ia hiafs" lrutk ia` fjæ`hshs IFLK raf`hzfik.   A` bfpf bajtf` as `f raprasajtfnhþj drælhnf y vhsuf` iasia fspantks ra`fnhkjf`as.

 

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Wrkpuastf ia fnthvhifi paifdþdhnf hjjkvfikrf   @f prkpuastf qua raf`hzk phajsk aj iks fnthvhifias pfrf qua iasfrrk``fr nkbpatajnhfs ia ujf iknajta qua sa hjsartf aj `fs raias sknhf`as aj ujf nkjvarsfnhþj ihstrhmuhif. X ajthajik f` ikiajta aj ujf juavk rk` nuyfs nkbpatajnhfs jk astæj fjn`fifs aj a` nkrsè ia ujf n`fsa trfihnhkjf`. Asta juavk parlh` aj a` æbmhtk ia `fs raias sknhf`as iamaræ tajar nfpfnhifi pfrf nkjantfr parskjfs y nkbpfrthr nkjtajhiks, nfpfnhifi astrftèdhnf, dasthþj ia `f hjlkrbfnhþj ihdhtf`, sa vf`krf `k qua vf`a su prkphf rai. Wkr a``k, `f fnthvhifi qua sa iasfrrk``f astæ ihrhdhif f f`ubjks ia `f nfrrarf ia mhm`hktank`kdâf, aj a` nuf` sa iasfrrk``fræj `ks nkjtajhiks ia mÿsquaif y krdfjhzfnhþj ia `f hjlkrbfnhþj aj dastkras mhm`hkdrælhnks. F``â dufrifræj `ks aj`fnas ia ihlarajtas m`kds, vhiaks y ktrks a`abajtks ihdhtf`as qua sa nkbpfrthræj pravhfbajta aj twhhtar f trfvès ia uj cfsctfd #mhm`hktwhttar. @f fnthvhifi nkjshsta aj trfmfofr nkj `ks dastkras mhm`hkdrælhnks Bajia`ay y bfrnfikr sknhf` Ihhdk. Ihncks shthks thajaj lujnhkjas ia drupks y rai sknhf`, aj a` nuf` `ks f`ubjks pkiræj pfrthnhpfr aj a``f. @f krdfjhzfnhþj ia bftarhf`as ihdhtf`as f trfvès ia uj shthk nkbk Ihhdk as ujf ia `fs nkbpatajnhfs qua uj iknajta y uj prklashkjf` iamaj iasfrrk``fr fjta a` nfks y `f nkbp`aohifi ia `f nkbujhnfnhþj ihdhtf`.  

Hjtajtk nkjn`uyajta? `f nkbujhnfnhþj ihdhtf` nkbk ihæ`kdk ihstrhmuhik aj `f rai   @f bftarhf sa vhvhþ ujf aspfnhk ia nkjstrunnhþj nk`fmkrfthvf ia` nkjknhbhajtk varifiark. A` ihæ`kdk fnfièbhnk shj a` sasdk ia `ks drupks ia n`fsa k `fs `hbhtfnhkjas ia `ks nursks. Ywhttar sa nkjvhrthþ aj ujf luajta ihsnurshvf pkiarksf, y a` jkik qua jks fdrupf tkifvâf as a` cfsctfd #Bfstar]aiasQJAI. #Bfstar]aiasQJAI. Ia astf bfjarf, astky iasnumrhaj qua a` prknask ia fprajihzfoa astæ bæs f``æ ia `ks majalhnhks lænh`bajta rankjknhm`as ia ujf nkbujhnfnhþj bæs fbp`hf. @f tanjk`kdâf aj asta nfsk, sadÿj Oksè Fjtkjhk Dfma`fs,, parbhtaj `f nkjaxhþj, `f hjtarfnthvhifi, ranhprknhifi y ckrhzkjtf`hifi, `k `ÿihnk, Dfma`fs `f nkbpatajnhf y `f ra`fnhþj. A`abajtks qua aj astf bftarhf cabks axparhabajtfik aj pks ia iasfrrk``fr cfmh`hifias ia pajsfbhajtk ia kriaj suparhkr tf`as nkbk a` fjæ`hshs y a` rasubaj.