Heidi Diamond has been repeatedly recruited by senior management and company presidents to spearhead re-branding, busine...
HEIDI J. DIAMOND New York, NY 10065 h: 212.535.2157 c: 917.837.6295 e:
[email protected]
EXECUTIVE PROFILE Change Agent – Forward Thinking Leader – Creative Visionary Valuable To Fortune 500 Companies In Growth, Turnaround, Reposition & Change Phases Repeatedly recruited by senior management and company presidents to spearhead re-branding, business revitalization and operational turnaround initiatives. History of mastering new business situations, overcoming operational challenges and delivering critical decisions that achieve long-term business growth, sustainability, and explosive revenue and market success. Pivotal contributor in challenging, intellectually stimulating environments.
—EXECUTIVE LEADERSHIP EXPERIENCE & PERFORMANCE HIGHLIGHTS — PRINCIPAL GENERAL MANAGER Diamond Enterprises, New York, NY
BOARD MEMBER 2005 to present
Retained and sought out by startup, emerging, private equity and venture capital companies to provide strategic solutions in business growth, marketing, global distribution and organizational development. Key highlights include: Operations Turnaround: Tapped by CEO for intense turnaround initiative—executed aggressive $2M cost cutting efforts and drove efficiency improvement, program development and revenue growth plans. (FuseTV) Business & Revenue Growth: Retained to support online media company with targeted business development, market expansion, advertising network and strategic alliance building efforts. (Bottlenotes.com) Public & Media Relations: Was instrumental in reviving dormant food and wine festival—secured sponsorships, media partnerships and press/event marketing for 500K-attendee, 3-day event. (Taste of DC) Strategic Market Planning: Appointed as board member by venture capital firm—drove business development global market growth strategy, consumer research and business/revenue diversification efforts for international financial services company. (Ikobo) Brand Building: Recruited as board member and pioneered B2B marketing, business development and digital brand initiatives. Provided critical expertise during company’s sale to DeVry University. (Advanced Academics) Thought Leadership: Serve as Adjunct Professor at LIM College and teach courses, “Business of Brands in the Digital Age and Fashion Marketing & Communications.” EXECUTIVE VICE PRESIDENT Game Show Network (GSN)—Sony/Liberty Media, Santa Monica, CA and New York, NY
2008 to 2009
Orchestrated re-branding strategies across all company segments including digital and e-commerce—devised innovative programs, implemented unique marketing and PR initiatives and integrated online component to expand and diversify audience base. Managed $25M budget and oversaw 50+ direct and indirect reports. Turnaround Management: Successfully revitalized company brand in one year and increased ratings 30%. PRESIDENT - Television Martha Stewart Living Omnimedia, Inc., New York, NY
2002 to 2005
Recruited to drive comprehensive division improvement and revenue enhancement initiatives—immediately thrust in crisis management and operational rescue role as company suffered from negative media and rapid brand erosion. Teamed with key executives and legal experts to execute turnaround and brand protection efforts that were crucial in stabilizing business performance. Managed over 100 direct and indirect reports and $35M budget. Business Revitalization: Demonstrated exceptional leadership, business prowess and strategic insight— effectively navigated and steered company through efforts that salvaged program and protected brand integrity. —Dramatically halted revenue losses from -$10M to +$50M in profits in 12 months after new business plan. Creative Leadership: Developed and launched new programs including highest-rated cooking show in PBS history; awarded three Outstanding Service Show Emmys and named “Brand Builder” twice by Promax.
HEIDI J. DIAMOND - Resume, Page Two PRESIDENT – Television, Martha Stewart Living Omnimedia, Inc continued… Global Revenue Expansion: Re-negotiated network syndication deals, secured and launched new international deals and established home video division; collective efforts created substantial revenue streams. —Captured $10M in additional revenues from Middle East, Europe, Australia, Asia, Israel and Canada through key international distribution strategies. —Landed 35% royalty rates from home video business and increased syndication licensing fees 25%. Operational Improvement & Efficiency: Realized $12M in cost savings by reorganizing and streamlining operations—divested non-performing programs and infused advanced technology to improve efficiency. —Structured strategic alliances with NBC Universal, PBS, Food Network, Style Network, Discovery Networks that widened US distribution 38%. EXECUTIVE VICE PRESIDENT (2001-2002) CONSULTANT – Office of the President (2000-2001) AMC Networks—Cablevision Company, New York, NY 2000 to 2002 Recruited by company president to re-position and re-brand networks and expand revenue stream through advertising network sales—within 12 months, assumed additional responsibilities as interim general manager and head of advertising sales networks. Launched in-depth market analysis and developed business models to evaluate networks’ sustainability through advertising revenues. Revenue Expansion: Executed targeted B2C marketing and business development plan to create brand awareness and improve demand among advertising sales community —Surpassed projected revenue objectives by generating $8M in revenues, one year ahead of schedule, through exclusive advertising agreements. Strategic Business Planning: Drove market-driven and brand initiatives that created broad-based program network and changed its business model from “commercial free” to advertising-sales supported operation. SENIOR VICE PRESIDENT - Strategic Network Planning & Development (1999-2000) SENIOR VICE PRESIDENT - Marketing & Business Development (1997-1999) Food Network—Scripps Networks, New York, NY
1997 to 2000
Recruited by president to re-position network brand, transform consumer perception and increase revenue performance through advertising and affiliate programs. Championed series of strategic planning, marketing, business transformation and digital efforts to propel network into multimillion-dollar, entertainment operation. Brand Building: Developed brand extension strategies through books, merchandise and online/web presence—efforts expanded revenue streams and solidified network’s brand in the industry. Revenue Growth: Successfully secured advertising sales totaling approximately $70M, grew digital merchandising revenues from zero to $2M+ in 24 months and catapulted network from 16M to 60M subscribers.
—EARLY CAREER— Executive Vice President, Marketing & Promotions – Channel One Network (Primedia Company), New York, NY Vice President, Marketing & Sales – Ameritech, Chicago, IL Vice President, Marketing – Nickelodeon and Nickelodeon, UK
—EDUCATION— Master of Business Administration Candidate: American University, Washington, DC Bachelor of Science, Journalism: University of Maryland, College Park, MD
