PRESENTATION_Standards Battle Which Automotive Will Win

St andar dsBat t l e : Whi c h ut  A o mo t i v e Te c hno l o g yWi l lWi n? By:

Out l i ne s eSynops i s 1. Ca s s ueI de nt i fic a t i o n 2. I l at e dFr ame wo r k 3. Re s eAna l y s i s 4. Ca 5. So l ut i o n

nc l us i o nandRe c o mme ndat i o n 6. Co 7

Le s s o nLe ar ne d

Ca s eSy no ps i s

Ga s o l i ne po we r e dc a r

El e c t r i cc ar

Ca s eSy no ps i s Rang e  Anxi e t y Lar g e s c a l eado pt i o no fEl e c t r i c  Ve hi c l e s 5 0 0s up e r c ha r g e r st hr o u g ho u tUS

Ca s eSy no ps i s

Hy b r i dc a r s

TOYOTAPRI US

El e c t r i cc ar s

NI SSAN LEAF

Ca s eSy no ps i s Man yal t e r na t i v e t e c hno l o gi e sar e c ompet i ngt obec ome wi nne ri ns e t t i nga ne ws t a ndar df o r pr o pe l l i ngc ar s .

I s s ueI de nt i fic at i o n 1. Do y o u be l i e v et hati nt e r nalc o mbus t i o ne ng i ne wi l ll o s ei t s do mi nant

p o s i t i o ni nt hef ut ur e ?Wh yo rwh yno t ?Wha tt i meho r i z o na r ey o ul o o k i ng at ? 2. Wh i c hf ac t o r sd oy o ut hi nkwi l lbemo s tc r i t i c a li ns e t t i ngt hene x ti ndus t r y

s t andar df o rt e c hno l o gyi nc a rpr o p ul s i o n? 3. Co nduc tSWOTanal ys i sf orNi s anandTo yo t a! 4. Wh i c hc o mpani e sd oy o ut hi nk a r ec ur r e nt l ybe s tpo s i t i o ne dt oi nflue nc e

t he ne x ti ndus t r ys t andar di nc a r pr o pul s i o nt e c hno l o g y? Anal y z et he b us i ne s se nv i r o nme nti nt he ne a rf ut ur e ? Wha ta r eo ppo r t uni t i e sa nd t hr e a t sf o rNi s a n!Pl e as ee xpl ai n!

Cas eAnal y s i sandSo l ut i o n 1.Absol ut el yi nt henextcoupl eofdecades ,combus t i onengi ne carswi l ll oset hei rposi t i on i nt hemarket ,bas ed on PESTEL anal ysi s: •

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Pol i t i c:Thebur e auc r ac yc hang e dwi l laut o mat i c al l yaffe c tt hee nt i r e s y s t e mi nt hei ndus t r y . Economy:Pr i c e so fo i lha v er i s e nando i li sal i mi t e d( andr e s t r i c t e d) s uppl y .The r e f o r epe o pl el i kemo r ewi l l i ngt ot r yo re v e nc r e at ene w t e c hno l o gi e st hats ubs t i t ut et het r a di t i o nale ngi ne .Thei ndus t r yal s o hi tni c hema r ke twhi c ho nl yt a r g e t e ds e g me ntwo ul dpur c ha s e . Soci al :Pe o p l ei smo r ec o nc e r na ndc o ns c i o usa b o utGl o b alwa r mi ng .

Cas eAnal y s i sandSo l ut i o n

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Tec hnol ogy:Al t e r nat i v e so ff ue l po we r e dc ari nt hemar ke t s uc ha sTe s l a,To y o t aPr i usandmanymo r e .Gi v e nt ha ta l lt he s e t e c hno l o gi e sar eatani nt r o duc t o r ys t ag e,o v e rt hene x tc o upl e o fde c ade s ,al lt he s edi ffe r e ntal t e r nat i v eswi l lc o nv er g ei nt ot he ne x tdo mi nante ng i ne ,di s pl ac i ngt hei nt e r nalc o mbus t i o n. Envi r onment :t hec o nv ent i o nalc a r ss t i l lpr o duc e d po l l ut i o n whi l ee l e c t r i cc ar si sz e r oe mi s s i o nwhi c hmakeabe t t e ra i ra nd l e s spo l l ut e dai ri nt hewo r l d.

Cas eAnal y s i sandSo l ut i o n 2.Fact orst hatwi l lbet he mos tc ri t i c ali ns e t t i ngt he nexti ndus t rys t andar df or t echnol ogy: •

Pr i c e s

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Pe r f o r manc e / r e l i abi l i t y

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Conveni enc e

Cas eAnal y s i sandSo l ut i o n 3.ConductSWOTanal ys i sf orNi s anandToyot a! To y o t a( Hy b r i dCa r s )

Ni s s a n( El e c t r i c Car s ) St r engt h

St r engt h

Weaknes s •

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Fl e xi bi l i t y( Lo ng e r

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Pr i c e y

f ue ldi s t anc e )

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Hi gher

Pr a c t i c a li nus e

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Pr i c e y

( s i mpl e re ng i ne )

•

Ba t t e r yi s s ue s

ma i nt e na nc ec o s t

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Temper at ur e

( do ub l ee ng i ne )

s e ns i t i v e Oppor t uni t y •

Weaknes s

Changi ng

Thr eat s

La c ko fa ppr o p r i a t e

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Ba t t e r yi s s ue s

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Temper at ure s e ns i t i v e

Cas eAnal y s i sandSo l ut i o n 4.Compani est hatcurr ent l ybes tposi t i onedt oi nfluence t he next i ndus t ry st andard i n carpropul s i on t echnol ogy: Twofir msa st hebe s tpo s i t i o ne d:Toyota  andNi s s an. To y o t a hasa r e put at i o nf o rbe i ng an i nflue nc e ri nt heaut o i ndus t r y and i ti s no w pl ac i ng s t r o ng be t so nas mo o t h t r ans i t i o no uto fi nt e r nalc o mbus t i o nwi t hi t shybr i dpr o duc t s . Ni s s an,i so n af ul lt r a ns i t i o nt oapur ee l e c t r i cv ehi c l e ,and

Cas eAnal y s i sandSo l ut i o n  Anal yzet hebus i nes senvi r onmenti nt henearf ut ur e?What areopport uni t i esandt hreat sf orNi s s an!Pl eas eexpl ai n! •

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Fr om t heSWOTi nnumber3,wec oul ds eet hatt heoppor t uni t y f o rNi s s a nwo ul dbet hec ha ng i ngbe ha v i o rr e g a r d i ngwi t hGl o b al War mi ng.Pe o pl ewi l lt e ndt obuyNi s s an’ se l e c t r i cc art or e duc e t hee mi s s i o n. Thet hr e a t swo ul dbet hel ac ko fi nf r as t r uc t ur e ,whi c hi sc har gi ng s t at i o ns ,t hi swi l lgi v edi s adv ant ag ef o re l e c t r i cc ar s Fo rt hene arf ut ur e ,Ni s s ans t i l li ns uffic i e ntf o rpe ne t r a t i ngt he

Cas eAnal y s i sandSo l ut i o n 5.Recommendat i onf orc ompet i t ors •

I nves tmor ei nR&D

 Aut o make r smus tr e c o nc i l emas s i v er e s e ar c handde v e l o pme nte xpe ns e swi t h me ag ers al e sf o ratl e as tt hefir s tg ene r at i o no fal t e r nat i v ef ue lc a r s .The yend ups ubs i di z i ngt hepur c has eo ft ho us a ndso fv e hi c l e st ot het uneo ft ho us a ndso f do l l a r sp e rs a l e ,a ndt he ymus tba l a nc et he i rc o s t sa g ai ns tc o ns u me rd e ma nd.

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MakeaSt rat egi cAl l i ances

 Ago o de x ampl ef o rafir mi nt e r e s t e di no ffe r i ngpur ee l e c t r i cv e hi c l e swo ul dbe t of o r m anal l i anc ewi t hbat t e r ymanuf ac t ur e r s . St r a t e gi cal l i anc e sma yal s o pr o v eus e f uli nde v e l o pi ngana ppr o pr i a t ebus i ne s smo de l .Fo re x ampl e ,an

Co nc l us i o nandRe c o mme ndat i o n Concl us i on I tc o nc l udet hatbo t hHy br i dc ar sa ndEl e c t r i cc ar sa r eo npari nt e r ms o fe c o no mi c a la s pe c t s .Hy br i dsi sd e e me dt obemo r epr o mi s i ngf o rne a r f ut ur ewhi l ee l e c t r i ci sd e eme dt obepr o mi s i ngi nt hel o ngr un.

Recommendat i on  A fir ms ho ul dber e al l yc o nc e r nabo utho wt hebus i ne s sr unni ng.Ho w e ffe c t i v et he i rBus i ne s sSt r at e gyt og e ne r at epr o fit ,ho wt he yc r e at ea b e s tb us i ne s smo de l ,ho wt he i rAc t i o npl a nt oi mpl e me ntt hebus i ne s s d b u o d e l B h g o o dB

Le s s o nLe ar ne d No wada ys ,pe o pl ei s ac t i v e l ys e e ki ng f o r a ne w al t e r nat i v e ag ai ns tanyt hi ng i nt hi swo r l d.And t e c hno l o gy wi l lal wa ys ke e pgr o wi ngandde v e l o pi ngbyt het i me .So ,i t ’ si mpo r t antf o r afir mt oc r eat eaSCA,bec aus ei tmaybet hemos ti mpor t ant g o alo fa nyo r g ani z a t i o nandma yb et hemo s ti mpo r t ants i ng l e at t r i but eo n whi c he a c h fir m mus t pl ac ei t s mo s tf o c us . The r e f o r e ,a fir m whi c h hasabe t t e rc o mpe t i t i v eadv ant ag e , t he ywi l ls ur v i v ei nt hemar ke t .

Re f e r e nc e s

Fr a nkRo t ha e r me l ,2 01 4.St r a t e g i cMa na g e me nt :Co nc e p t s .2nd Edi t i o n.Mc Gr a wHi l lEduc at i o n

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