Presentation 1 Ppt Amul

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  × Kavita Bavkar × Rachana Adkar

Vistory of Amul Amul (Anand Milk Union Limited), formed in 1946,is a dairy cooperative movement in India × It is managed by Gujarat Co-operative Milk Marketing Federation Ltd(GCMMF) × AMUL is based in Anand, Gujarat and has been a sterling example of Co-operative organization·s success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development. × Amul has spurred the White Revolution of India, It is also the world·s biggest vegetarian cheese brand. ×

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Reason to Success — — — — — — — —

People power Brand umbrella Low-cost price strategy Introducing higher value products The distribution network Managing supply chain Business market Co-ordination

Mix Product for Everyone  ! Amul launched chocolate milk under brand name of Amul Kool Koko targeting the youth.      India·s first Pro-Biotic wellness Ice-cream & sugar free delights for diabetics   ! ! 

Amul launched ´low fat, low cholesterol bread spread·.   !  

 * Low Priced Amul Ice-cream & affordable sugar whitener.     

Amul launched emmental gouda & pizza mozzarelia cheese

Amul ² Business Model

Condensed Ghee Butter Cream

Package Milk Ice-cream Beverages Dried Skimmed Milk Powder

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  , Amul collects447,000 ltrs of milk from 2.12 million farmers

Customer Based Market Segmentation 


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Industry Analysis: Porter·s 5 Forces !   2  

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SWOT Analysis of Company  !
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