Preparacion de Los Datos y Analisis de La Informacion

Investigación de Mercados Preparación de los Datos Distribución de frecuencias Tablas cruzadas

Guadalupe Rosazza V.

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Proceso de preparación de los datos Preparación preliminar del plan de análisis de datos

Revisión del cuestionario

Edición

Codificación

Transcripción

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Revisión del cuestionario En esta etapa se debe verificar que todos los cuestionarios en cuanto a ala calidad de las entrevistas entrevistas y a que estén estén completos. completos. En caso de que el cuestionario cuestionario este incompleto debe regresar a campo, razones: 

Partes incompletas del cuestionario



Patrón de respuestas indica que el encuestado no entendió la pregunta



Las respuestas muestran poca varianza

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Edición Es la revisión de los cuestionarios con el objetivo de incrementar su exactitud y precisión.

Consiste en examinar los cuestionarios cuestionari os para identificar respuestas

ilegibles, incompletas, incongruentes o ambiguas.

Devolución al

Asignación de valores

Descartar a los encuestados

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Codificación Los cuestionarios cuyas respuestas son tratadas mediante un programa deben estar totalmente codificadas, esto quiere decir que deben tener una identificación mediante un número de código

¿Has consumido durante los 4 últimos meses alguno de estos productos?

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SI CONSUMIO GOMAS DE MASCAR

1

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Codificación Aquellas preguntas cuya respuesta es una cifra o cantidad es aconsejable dejar estas preguntas abiertas.

¿Cuál es tu edad? _________

•

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Codificación El libro de códigos contiene las instrucciones para la codificación y la información necesaria sobre las variables en el conjunto de datos. Num. Columna

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Transcripción

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Depuración de datos esta basado en controles de errores, el cual se inicia con la prueba piloto del cuestionario en el que se ajustan las preguntas y las respuestas que surgirán de ella. Control de

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Clasificación delas técnicas estadísticas Técnicas Univariadas

Pruebas paramétricas (datos métricos)

Pruebas no paramétricas (datos no métricos)

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Clasificación delas técnicas estadísticas Técnicas multivariadas

Técnicas de

Técnicas de

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Análisis descriptivo de los datos

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Distribución de frecuencias

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Histograma de frecuencias

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Estadísticos asociados con las Distribución de

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