Practo

Login: demo Pwd: practodental Community Manager? Social media / Support / Blog / Online Marketing

Practo.com – Online support tool for doctors to enable them to schedule appointments, maintain patient history and medical records, take care of billing and accounting, and send / receive reminders on the cloud. Formerly turbodoc.com Advantages: 1. Cloud-based, can be accessed anywhere 2. Scalable, can be used by single doctors as well as by small to medium clinics and hospitals 3. Real-time scheduling and rescheduling of appointments, sending reminders, accessing patient information 4. Billing and accounting, prescription generation 5. Several plans to suit individual requirements; easy cancellation of services 6. Analytics

Some improvement suggestions: 1. Multiple doctors for single patient 2. More detailed analytics on modes of payment (cash / cheque / card) and outstanding amounts 3. Direct link to scanner / webcam for scan and upload, click and upload etc. for storing patient info 4. Different plans for different data storage limits on the cloud. 5. SMS Scheduler – send all reminder SMSs / Birthday wishes etc. automatically at xx.xx hrs. 6. Should have a “detailed settings” option in the calendar to include off days / holidays (will automatically reject appointments on those days with a manual option to override the rejection for emergency) 7. Should have option of setting different timings for different departments / branches 8. Manage Staff – add options of home address / alternate phone number & email id, and duty hours. Also add an option of auto-update of duty hours from shift schedule. Should have a scheduling page where all doctors / nurses / staff shift schedule and duty days can be managed and updated. 9. Expense settings – should have an option of payment reminder (on-screen pop-up / sms) on predetermined date / time.

10.For walk-in appointments the “send sms to patient” checkbox should not be auto-filled since the appointment has been concluded / is a walk-in and an sms to patient will not usually be required. 11.Automatic assignment of patient number and detailed settings for choosing numbering system (single code / multiple code e.g. first letter stands for category name, second number for patient number etc.) 12.Automatic filling in of treatment cost (with manual override option) and discount field. 13.Accounting – Should be able to view / print bill by clicking bill number. Also have the option of printing duplicate with “duplicate” appearing in the header / footer. 14.“Add Expense” should have options for bill number, service tax etc. and cash / bank payment, add bank account and cheque no. etc. Also consider integration of the account module with Tally so that it becomes more useful for professionally run clinics that use accounting software. 15.Analytics should show MTD / YTD comparison of income and expenses. Also, expense comparison by category and as % of income (e.g. electricity bill of June 2010 vs. June 2011, electricity bill as % of total income in June 2010 and June 2011, etc.) 16.Alert on overlapping appointments – auto-reject with manual over-ride option. 17.Profile page: Allow multiple “Practice Specialization” to be selected, add a window for promos. 18.Make calendar compatible with i-phone, blackberry and android 19.Power plans should enable higher number of users and appointments; multiple practice facility should be able to give combined results in analytics.

Major tabs: DCRAASP 1. Dashboard - appointments (today and preceding / succeeding days) a. Patient name & Code b. Consulting doctor c. Services requested d. Medical history & profile e. Alerts – Requests / Appointments Requests / SMS failures etc. f. New on blog g. Add walk-in appointments 2. Calendar – view, create and edit appointments – doctor-wise, category-wise a. Add, edit and cancel appointments, edit date, time and duration b. Add patient profile information

c. Add future treatment plans d. Grant patient access to his / her treatment history 3. Records – access / search patient records by random search / group / name search / phone number 4. Accounting – Income, expenses and bills 5. Analytics: Income, Expense, Top-selling services / categories, Top-performing doctors (by revenue generation), Average appointments / day, Cancellation rate etc. 6. SMS Centre: Sending individual / bulk sms / sms to staff. 7. Profile – marketing page for individual subscribers.

Settings control:

1. SMS settings (FLAGS: Patient / Date / Time / Category) a. Request Received b. Appointment Confirmation c. Appointment Reminder d. Birthday wishes e. Follow-up (routine check-ups etc.) f. Cancellations 2. Calendar Settings a. Session timings (first session / second session) b. Time-zone c. Categories (branch / department) 3. Subscription Settings a. Subscriber details b. Billing / purchase history c. Change password d. Upgrade option 4. Manage Staff a. Add / remove staff b. Authorize login access

c. Edit staff details 5. Treatment Settings a. Add services and billing prices b. Remove services c. Edit / change prices 6. Medical History Settings a. Add / remove medical history options such as allergy, diabetic, etc. 7. Expense Settings a. Add / remove expense heads

Packages: Free package (25 appointments per month only) Personal (Rs. 699/m, single user, 200 appointments/m) Professional (Rs. 999/m, upto 3 users, 500 appointments/m, multiple-practice enabled [mpe]) Plus (Rs. 1699/m, upto 7 users, 1000 appointments/m, mpe) Power (for hospitals, Rs. 2999/m, 15 users, upto 2500 appointments/m, mpe) 14-day free trial Discounts: 2m/1yr, 5m/2 yr, 3y/8m and 10% for multiple practice

Remote Support Application

Induction 1. Business Partner Programme: a. Affiliate: Generates leads and follows up with closure. Single person getting business at all stages of sale. Gets 50% commission per lead closed and 5% per renewal of lead previously referred, for perpetuity. b. Associate: Generates leads and accompanies the Practo representative for the appointment. Also follows up for renewals etc. Usually appointed from the pool of medical equipment suppliers and other people trusted by doctors. Gets 25% per lead closed. c. Referral: Only generates and sells leads. Gets 10% commission per lead closed. Corporate Clients: VLCC (shortly) , Apollo Dentals, Birla Kerala Vaidyashala, Evolve Medispa Teams: South- Vikas 3, West-7, North - Siddharth-4, Tele-sales (from B’lore) - 6, Corporate-1 (Manoj - drives from West), Development- Abhinav and Support & Marketing (Vijay Sharma) Target salons if they are appointment driven and treatment-record oriented. Marketing activities: Trade Shows, Online (Google Ads), Dealer References. Blog, Database (cold calls – only after some people are already using the product in the city) New initiatives: Android, Blackberry, iPhone, Mobile app, Grant Patient Access (doctor invites select patients to access their records online) Source of prospects: •

Doctor references

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Marketing o

Trade shows

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Online presence – blogs

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Ads

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Magazine ads (journals etc.)

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Dealer references

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Databases (local branches of associations, online listings, dealers etc.)

Doctors should have computer, internet, patients and pref. a receptionist. Sales Owns : Leads – Call – Meet – Demo – Trial – Follow-up – Closure ... and Upgrades, Renewals (Hunting) Support own: Add-ons, Support, Upgrades, Updates (Farming) SAAS – Software as a Service (Practo is on this platform – virtual delivery, on-demand, instead of a traditional way to deliver a software such as CD) HIPAA – Healthcare Insurance Portability and Accountability Act

3 concerns of doctors: Security / Existing data or software / reliability of sms. Sabsebolo.com

Security - Major Catch Words: Amazon Server, SSL encrypted 128 bit, Encrypted data transfer (Go Daddy secured), 2 ppl in Kolkata