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Janet Smith 5000 Sunny Brook Road | San Francisco, CA | (334) 242-5252 | [email protected]
JOB OBJECTIVE Experienced Public Relations and Marketing Professional with over 28 years of experience in the Entertainment Industry seeking division level management position in the San Francisco Area
PROFESSIONAL Excitement Productions Inc., San Francisco, CA EXPERIENCE PR Director, 2000 – Present Managed marketing, sales, sponsorship and public relations for the company’s entertainment and arts programs, including coordination at all professional sporting events, corporate events, and festivals across the world Led marketing and PR efforts after the Company won the "Best Presentation Award" at The International Fashion Show in New York City – leading to a dramatic increase in advanced bookings
Senior Life Ltd., San Francisco, CA Marketing and PR Director, 1995 – 2000 Developed a comprehensive marketing and branding strategy for a national Senior Health and Living Provider from the ground up, responsible for over $1.5 million in annual marketing spend Responsible for overseeing development of all branded marketing and sales collateral, including a new website design, forms, folder design, signage, ads, client presentations, press releases, and client correspondence Designed and successfully executed marketing programs for a new Residential Senior Life Development Project – resulting in a 25% increase in deposits and a pipeline of highly qualified buyers prior to launch
Marketing Solutions Inc., San Diego, CA Founder and President, 1985 – 1995 Founded a successful Marketing Services Firm that provided public relations, marketing, advertising, and event management services to various clients within the entertainment industry Managed high visibility Fundraising Gala for the Christopher Reeves Foundation, resulting in a 50% increase in attendance and 30% increase in net proceeds Developed new marketing strategy for a video game start up, which included a new branding strategy, website design, direct marketing strategy, and advertising spend analysis – resulting in a double digit increase in direct sales from targeted marketing campaigns
EDUCATION University of California Los Angles, Los Angles, CA Bachelor of Science in Economics
Chapter President of the National Association of Entertainment and Arts Member of the National Association of Marketers and Consultants
Fluent in English, Spanish, Italian, and Portuguese Conversational in Mandarin Chinese
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