h m of the total respondents are belonged to the age group of m. h 96 of the male were appeared in the survey h 39 respondents were bound to be high class buyers and followed by 3 medium class buyers. h 66 of the respondents have bought other brand of marble previously before switching over to present brand. h Reasons for shifting to the present consumable brand were quality 32 brand image 22 and relatives 2.
h Company should open their sale brand in metro cities h Salesman should be well qualified and professional. h Company should be more liberal about their marketing and selling policy h Industry should adopt environment friendly measures like recycling, growing trees etc.
V VÔV VV h It gives region wise, price Wise, quality wise analysis of each segment. h It can make the consumer feel a very important part of company h Easy way to know about the consumer taste and pattern,
VV h Consumers are biased and not interested. h It does not tell about the shifts. h Questionnaire is not enough source to know about consumer buying pattern
ÔÔV h Company may make a buying process more convenient and efficient for consumer. h Company can maintain the existent consumer and make new consumer
V h Competitors can be aware. h It may have opposite effect on consumer ͚s mind
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