Plaza en Marketing Mix

 

RCK]K AL EKTNAPILH EIV JQL@KEALPG JQL@KEALP G @A EATOK@AG 

 

·[QÉ A_7 Ck Rckzk g `istriduoiÿl as gtrk `a cks jkegsks R’s `a ck eazock `a earok`ag y sa rajiara k cgs ea`igs `a `istriduoiÿl g oklkcas k`aouk`gs pgr cgs oukcas ac ocialta pg`rë talar kooasg k cgs prg`uotgs qua sa gjraoal.

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·RKTK [QA _ITZA7 P g`gs cgs`a prg` prg`uotgs uotgs y sarvioigs sarvio igs `aspués prg`uoi`gs, laoasitkl ccahkr k su oglsuei`gr jilkc y lg fkdråk jgrek `a fkoarcg si lg fudiark ul pualta altra cgs `gs.

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GDMAPIZG_  Kuealtkr al jgrek jgrek hcgdkc ac vgcueal `a valtk `a tg`gs cgs prg`uotgs. Taviskr cgs prgdcaeks `a trklspgrta y cghrkr eamgr ajioialoik al ck altrahk `a cgs pa`i`gs. @iseiluir ck okloackoiÿl `a pa`i`gs g `avgcuoiglas `a earokloåk pgr prgdcaeks `a su altrahk.

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·RGT [QÉ A_ IERGTPKLPA CK RCK]K7 As ulk piazk iepgrtklta pkrk ac éxitg `a ck k qua sa rajiara ck grhklizkoiÿl ogcgokoiÿl `ac`adi`g prg`uotg `altrg `ac k earok`g ck `istriduoiÿl y trklsjaraloik `a asta pkrk qua ccahua k eklgs `a lgsgtrgs cgs oglsuei`gras.

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RTILOIRKCA_ JQLOIGLA_ @A CG_ OKLKCA_ @A @I_PTIDQOOIGL

LAHGOIKOIGL

ILZA_PIHKOIGL OGLPKOPG

RTGEGOIGL K@KRPKOIGL

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ZKTIKDCA_ @A CK @I_PTIDQOOIGL Ck pua`a sar amaoutk`k kotivi`k`as Rgr rakcizk`ks pgr`istriduoiÿl ck prgpik grhklizkoiÿl y k trkvésea`iklta `a ul iltarea`ikrig. asta egtivg, ck `ivi`iegs al `gs priloipkcas ogloaptgs=

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;. EGZIEIALPG JI_IOG _a rajiara k cks kotivi`k`as ilvgcuork`ks al ac prgoasg `a `istriduoiÿl jåsiok `ac prg`uotg fkstk ac oglsuei`gr jilkc. Astks sgl kchulks= EKLIRQCKOIGL  KCEKOALKEIALPG  KCEKOALKEIALP G RTGOA_KEIALPG @A RA@I@G_ OGLPTGC @A ILZALPKTIG PTKL_RGTPA

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4. OKLKC @A @I_PTIDQOOIGL Asta astë ogljgrek`g pgr tg`gs cgs ea`igs y pkrtioipkltas ea`iklta cgs oukcas ck aeprask pgl`rë ac prg`uotg al pgsasiÿl `ac oglsuei`gr jilkc. Ac oukc pua`a talar vkriks `iealsiglas sahýl sa fkyk kogr`k` al ac pckl `a `istriduoiÿl.

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OKLKC @ITAOPG Ck `istriduoiÿl `iraotk gourra oukl`g prg`uotgr gpgr jkdrioklta ac ýliog ac raspglskdca altrahkras su prg`uotg g sarvioig, sil qua sak laoaskrik ck pkrtioipkoiÿl `a iltarea`ikrigs.

OKLKC OGTPG

OKLKC CKTHG

Ac oklkc ogrtg oualtk kpalks ogl ul iltarea`ikrig al su prgoasg= jkdrioklta ‟ eilgristk

Asta oklkc as jgrek`g, ogeg eålieg, pgr ouktrg livacas= jkdrioklta, ekygristk, eilgristk y oglsuei`gras, kulqua pua`al iltarvalir euofgs eës iltarea`ikrigs (`istridui`gras, kcekoalistks, raval`a`gras,

g ekygristk ‟ oglsuei`gr jilkc .

khaltas ogearoikcas, ato.).

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 KPTIDQPG_  K PTIDQPG_ @AC @AC RTG@QOPG RTG@QOPG TAOQT_G_ @A CK AERTA_K OGERAPALOIK QDIOKOIßL @AC EATOK@G EAPK ILPATEA@IKTIG_

ACAEALPG_ K OGL_I@ATKT RKTK CK ACKDGTKOIßL @A CK_ A_PTKPAHIK_ @A @I_PTIDQOIßL

 K@AOQKOIGL @A CK GJATP GJATPK K Y @AEKL@K OTAKOIGL @A _QTPI@G_ PTKL_EI_IßL @A CK RTGRIA@K@, RG_A_IßL G @ATAOFG @A Q_G @AC RTG@QOPG JILKLOIKOIGL _ATZIOIG_ K@IOIGLKCA_  KOARPKOIGL  KOARP KOIGL @A TIA_HG_ TIA_HG_ ;;

 

?. ACAOOIGL @AC OKLKC @A @I_PTIDQOOIGL

Astës `a kouar`g ogl qua lg as cg eiseg val`ar prg`uotgs cëotags y acaotrÿliogs, ·var`k`7 Ruas fky euofg qua oglsi`arkr= trklspgrta, kcekoalkeialtg, kcekoalkeialtg, iltalsi`k` `a `istriduoiÿl, oglsuei`gras y pgr kfå sihua ck cistk.

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0. A_PTKPAHIK_ @AC OKLKCA_ @A @I_PTIDQOOIGL Gtrg pultg iepgrtklta kc egealtg `a palskr al ck astrktahik `a ck pckzk, as oglsi`arkr qué eg`kci`k` `a `istriduoiÿl sa ccavkrë k okdg. Ck acaooiÿl `a ck eg`kci`k` astë ogl`ioiglk`k kc tipg `a prg`uotg y kc earok`g qua ck aeprask quiara `irihirsa.

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DIDCIGHTKJIK

• fttps=// purgekrnatilh-hareklvacksquaz.dcghspgt.oge/42;1/29/astrkta hiks-`a-`istriduoigl-pckzk-al-ck.ftec • fttps=//rgonogltalt.oge/as/dcgh/pckzk-al-ac-ekrnatilh/ • fttps=//www.aekza.oge/BKJIO]OJX • fttp=// pckzkalekrnatilh.dcghspgt.oge/4226/21/oucas-sgl-cgs-gdmativgs -`a-ck.ftec • fttps=//www fttps=//www.`ikrig`acaxpgrtk`gr .`ikrig`acaxpgrtk`gr.oge/42;1/26/ac-ekrnatil .oge/42;1/26/ac-ekrnatilh-eixh-eixpckzk.ftec

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¡HTKOIK_!