Plantilla Buyer Persona: Define Tu Cliente Ideal

 

WIAORCIIA

H^SNX WNX[@OA Bnjcon tu kicnotn cbnai

ourcak`fuocka.k`f

 

¡D`ia! [`y Oõrca Fañã, K`osuit`ra no K`fuockakcûo y Rraosj`rfakcûo Bcmctai, B`knotn y [`kcai Fnbca [tratnmcst No rnbns s`kcains fn nok`otrarás k`f` Gourcak`fuocka

Gourcak`fuocka

 

Mrakcas p`r suskrchcrtn a fc icsta. K`o nsta piaotciia aprnobnrás a bnjcocr tu tarmnt y a krnar tu pnrjci huynr pnrs`o ` kicnotn cbnai.

Wiaotciia Huynr Wnrs`oa

 

CO[RX^KKC@ON[ BN ^[@ Cfprcfn nsta piaotciia ` krna tu pr`p `pcca piaotciia no p`wnrp`cot, lnyo`tn ` prnsnotakc`ons bn M``min k`pcaob` y pnmaob` ni k`otnocb` bn ias bcap`sctcvas 4 y 18 y sustctuynob` ni tnxt` p`r ni qun k`rrnsp`oba a tus tarmnts y kicnotns cbnains.

Wiaotciia Huynr Wnrs`oa

 

1 RAXMNR Bnjcon i`s põhick`s ` aubcnokcas a i`s qun tn bcrcmns.

Wiaotciia Huynr Wnrs`oa

 

RAXMNR I`s tarmnts s`o snmfnot`s bn aubcnokca, punbno nstar hasab`s no5 Wnrjcins s`kc`bnf`mrájck`s (raom` bn nbab, iumar bn rnscbnokca, comrns`s, ntk.), Mnonrakc`oains (Hahy H``fnrs, Mno T, Fciinocais, Tnoocais…) ` Aktctubcoains ` psck`mrájck`s (vcaenr`s, ruoonrs, vnmntarcao`s, ntk.).

Rnobrás qun bnjcocr5 Rarmnts prcokcpains. Rarmnts snkuobarc`s. Wunbns ninmcr tarmnts fás mnonrains y/` ockd`s bn fnrkab` (fás nspnkæjck`s). Fás coj`rfakcûo s`hrn mnonrakc`ons5 dttps5//www.iavaomuarbca.k`f/vcv`/87147274/228;282>=442/bnskuhrn-qun-mnonrakc`o-pnrtnonkns.dtfi

Wiaotciia Huynr Wnrs`oa

 

NENFWI@[ BN RAXMNR   Wrcokcpains

Fuenrns nfprnobnb`ras bn ;7 a :7 añ`s rnscbnotns no Nspaña. Wnrs`oas bn 14 a :> añ`s bn dahia dcspaoa ajckc`oab`s a i`s bnp`rtns. Ajjiunot Fciinocais rnscbnotns no K`i`fhca, Wnrõ y Armnotcoa. [nkuobarc`s

Warneas bn ;7 a 2> añ`s sco dce`s rnscbnotns no Harkni`oa, Fabrcb y Uaram`za.

Wiaotciia Huynr Wnrs`oa

 

Nenrkckc`

BNJCON AQ^Æ R^/[RAXMNR/[   Wrcokcpains

[nkuobarc`s

Wiaotciia Huynr Wnrs`oa

 

8 H^SNX WNX[@OA  Bnjcon tu/s kicnotn/s cbnai/ns

Wiaotciia Huynr Wnrs`oa

 

H^SNX WNX[@OA Ni uynr Wnrs`oa rnprnsnota a tu kicnotn cbnai. Wunbns bnsarr`iiar uo pnrjci para kaba uo` bn i`s tarmnts prcokcpains (punbns cobckar a quã tarmnt k`rrnsp`obn). [c ni tarmnt ns uo snmfnot`, ni uynr Wnrs`oa ns uoa õocka pnrs`oa. Wunbns krnari` a partcr bn uo kicnotn rnai, bn uoa nokunsta notrn tus kicnotns ` a partcr bn uo nenrkckc` bn krnatcvcbab5 °kûf` tn cfamcoas a tu kicnotn cbnai0 Nicmn uoa j`t` ichrn bn bnrnkd`s qun k`rrnsp`oba a tu kicnotn cbnai (nok`otrarás noiakns a haok`s bn cfámnons mratuct`s no ia bcap`sctcva scmucnotn) Ni pnrjci uynr Wnrs`oa o`s ayuba a bnjcocr ni piao bn akkc`ons y ni piao bn k`otnocb`s.

Wiaotciia Huynr Wnrs`oa

 

 

HAOK@[ BN CFÁMNON[ MXAR^CRA[ dttps5//pcxahay.k`f/ dttps5//www.pnxnis.k`f/ dttps5//uospiasd.k`f/ dttps5//www.icjn`jpcx.k`f/ dttps5//st`klsoap.c`/ dttps5//mratcs`mrapdy.k`f/ dttps5//fambnincon.k`/icknosn/kk7/ dttp5//kupkaln.ociss`oinn.sn/ dttps5//pck`mrapdy.k`/ dttps5//www.spictsdcrn.k`f/spictsdcrn-jrnn-st`kl-pd`t`s/

Wiaotciia Huynr Wnrs`oa

 

WIAO WIAORCIIA RCIIA WNXJ WNXJCI CI H^SN H^SNX X WNX[@OA WNX[@OA B R@[ BNF@MX JCK@[ !

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Mãonr` Nstab` kcvci / [ctuakcûo jafcicar Nbab Bûobn vcvn Oakc`oaicbab

  KRCR^B !

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Karáktnr y pnrs`oaicbab Nstci` bn vcba y tnobnokcas qun scmun Kûf` dahia y bn quã Farkas qun k`osufn y i`vnfarls  ONKN[CB BN[ S F@RCZ KC@ON[

J@XF KCÛO !

O`fhrn Wnrs`oa

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Ocvni nbukatcv` y nstubc`s Cbc`fas

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Onknscbabns qun huska kuhrcr F`tcv`s bn k`fpra/us`, bn bnkcscûo y bn rnk`fnobakcûo bn ounstr`s/snrvckc`s CBNORCJCK B@XN[ S ^[@ BN CORNXONR

NFWIN@ !

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Wr`jnscûo /karm`/ r`i Rcp` bn nfprnsa Comrns`s hrut`s aouains Comrns`s hrut`s oõkin` jafcicar

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NOR@XO@ S @KC@ !

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Wiaotciia Huynr Wnrs`oa

Jafcicarns y afcm`s D`hhcns y aktcvcbabns Rcnfp` ichrn Cotnrnsns

Waiahras kiavn (scfpins y i`omtaci ) ^s` bn rnbns s`kcains (piataj`rfas, jrnkunokca bn us`, k`otnocb` qun puhicka, ntk.)   Dasdtams  qun usa ^s` bn tnko`i`mæa/bcsp`sctcv`s Wuhickakc`ons qun inn no iæona Farkas n cojiunoknrs  a i`s qun scmun

 

KXNA R^ WNXJCI

H^S H^SNX NX WNX[@O WNX[@OA A ‛ RAX RAXMNR MNR 1 B R@[ BNF@MX JCK@[

  KRCR^B

ONKN[CB BN[ S F@RCZ KC@ON[ J@XF KCÛO

O`fhrn Wnrs`oa CBNORCJCK B@XN[ S ^[@ BN CORNXONR NFWIN@

NOR@XO@ S @KC@

Wiaotciia Huynr Wnrs`oa

 

KXNA R^ WNXJCI

H^S H^SNX NX WNX[@O WNX[@OA A ‛ RAX RAXMNR MNR 8 B R@[ BNF@MX JCK@[

  KRCR^B

ONKN[CB BN[ S F@RCZ KC@ON[ J@XF KCÛO

O`fhrn Wnrs`oa CBNORCJCK B@XN[ S ^[@ BN CORNXONR NFWIN@

NOR@XO@ S @KC@

Wiaotciia Huynr Wnrs`oa

 

KXNA R^ WNXJCI

H^S H^SNX NX WNX[@O WNX[@OA A ‛ RAX RAXMNR MNR ; B R@[ BNF@MX JCK@[

  KRCR^B

ONKN[CB BN[ S F@RCZ KC@ON[ J@XF KCÛO

O`fhrn Wnrs`oa CBNORCJCK B@XN[ S ^[@ BN CORNXONR NFWIN@

NOR@XO@ S @KC@

Wiaotciia Huynr Wnrs`oa

 

¡MXAKCA[! Bnskuhrn fcs kurs`s `oicon no5

dttps5//www.ourcak`fuocka.k`f/kurs`s/ K`otakt`

d`iaGourcak`fuocka.k`f Xnbns s`kcains

Gourcak`fuocka

Wrnsnotakcûo krnaba p`r Oõrca Fañã k`o Icknokca Krnatcvn K`ff`os Atrchukcûo/Xnk`o`kcfcnot`-O`K`fnrkcai-K`fpartcrCmuai Atrchukcûo/Xnk`o`kcfcnot`-O`K`fnrkcai-K`fpartcrCmuai 2.7 Icknokca Wõhicka Wõhicka Cotnroakc`oai KK HS-OK-[A 2.7