Plantilla 1 - Plan Estratégico. Ferreteria Narvaez

August 18, 2022 | Author: Anonymous | Category: N/A
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 Cjoj  

RKMO HVUWMUÊDJFL 7272

Cjoj Rkmo Hstrmtêdjfl - Vhkhffjöo eh clehkls gísjfls prlfhehoths ehk Rkmo Hstrmtrêdjfl - RWL Gmsmel ho uo clehkl lrjdjomk eh M. Euoyö

727=

   

ÃOEJFH

Rkmo Hstrmtêdjfl 7272   =. Cj Cjsj sjöo öo,, vjs jsjö jöo o ...

5. 8@ 8@uh uhrz rzms ms - Hot otlr lrol ol

4. Cm Cmpm pm hs hstr trmt mtêd êdjf jfl l

  7. E.M .M.@ [email protected] .L.. - R. R.H H.V .V.U .U..

8. F. Rl Rlsj sjffjl jlom omc cjh jhot otl l

>. Lg Lgih ihtj tjvl vlss

  6. Cmtrjz Rhr`jk F.

0. Fmehom eh Pmklr

:. Rkmoj`jfmfjöo

Nmz fkjf pmrm mffhehr m km shffjöo hkhdjem Jo`lrcmfjöo y myuem9

Flo`jdurmfjöo gísjfm @hrrhthrjm Omrvmhz ◅ Joejfm mquã hk olcgrh eh km hcprhsm l prlyhftl.

Eholcjomfjöo (mgrhvjmem)

727= - 7278 ◅ Joejfm mquã hk phrãlel ehk pkmo.

Rhrãlel eh vjdhofjm ehk pkmo Rrjchr hihrfjfjl

727=

 

◅ Rlo hk prjchr hihrfjfjl (mýl) ehk pkmo.

Rrjchr chs ehk hihrfjfjl

Hohrl

 

hihrfjfjl. ◅ Hkjdh eh km kjstm hk chs eh jojfjl ehk hihrfjfjl.

EMULV y OLUMV Hcprhsm Emtls

@hrrhthrjm Omrvmhz

Phrsjöo Oltms

@hfnm vhrsjöo

Mutlr

@hrrhthrjm Omrvmhz hs uom hcprhsm `mcjkjmr quh tjhoh 6 mýls ho hk chrfmel eh pmkhstjom, hstm ehejfmem m km flchrfjmkjzmfjöo y ejstrjgufjöo eh cmthrjmkhs eh flostruffjöo y `hrrhthrjm ho dhohrmk. km hcprhsm eh ouhstrl hstuejl jojfjl sus mftjvjemehs ho hk mýl 72=8 flo rhfursls prlpjls quh km fmkj`jfmrjmo flcl uom cjfrlhcprhsm fuyl prlpjhtmrjl hs hk shýlr Hejkvhrtl Clrm, su olcgrh flchrfjmk hs `hthrrjm Omrvmhz. Km hcprhsm flo klfmk prlpjl quh sh hofuhotrm ugjfmel ho hk jothrjlr ehk chrfmel eh pmkhstjom.

 

 

Rkmo Hstrmtêdjfl 7272 ¼]XÊ HV XO RKMO HVUWMUÊDJFL<  ¼]uê hothoehcls plr "Rkmo Hstrmtêdjfl" eh uom hcprhsm< Hothoehcls plr "Rkmo Hstrmtêdjfl" mquhk quh, pmrtjhoel eh kl quh km hcprhsm hs nly l eh kl quh qujhrh kkhdmr m shr  (sj mùo ol hxjsth), momkjzm km sjtumfjöo ho km quh ols hoflotrmcls y eh`joh föcl, fumoel y meloeh kkhdmrhcls. Rlr tmotl, sjhcprh hs uo pkmo m chejl/kmrdl pkmzl quh flotjhoh hkhchotls "`jklsö`jfls", hkhchotls momkãtjfls  y hkhchotls lphrmtjvls slsthojels y flo`jrcmels plr kms flosjdujhoths prhvjsjlohs hfloöcjfl-`jomofjhrms.

 Hstrufturm eh uo "Rkmo Hstrmtêdjfl" FLOFHRULV - @JKLVL@ÃM →

 Cjsjöo

Hkhchotls flofhptumkhs9 ]ujêohs slcls, eloeh quhrhcls kkhdmr.

Pjsjöo Pmklrhs

MOÍKJVJV VJUXMFJÖO y LRFJLOHV →

 Vjtumfjöo hxthrom

 Moíkjsjs9 Eöoeh hstmcls y fumk hs hk hotlrol. ]uê lpfjlohs hstrmthdjfms thohcls.

 Vjtumfjöo jothrom

FLOFKXVJLOHV, LGIHUJPLV HVUWMUHDJM → Eh`jojfjöo9 ]uê lgihtjvls, föcl y fumoelZkls mkfmozmrhcls. ]uê hstrmthdjms mpkjfmrhcls. RKMOHV LRHWMUJPLV Z @JOMOFJHWLV → Rkmohs lphrmtjvls y Rkmo hfloöcjfl-`jomofjhrl.

VHDXJCJHOUL



Lgihtjvls  Hstrmthdjms  Rkmohs eh mffjöo  Rkmo hflo./ `jomofjhrl  Vhdujcjhotl y hvmkumfjöo

¼]uê jofkuyh hstm nhrrmcjhotm drmtujtm< Hsth kjgrl pmrm Hxfhk© hs uom shkhffjöo eh kls fumerls y utjkjemehs gísjfms prlfhehoths ehk "Rkmo Hstrmtêdjfl - RWL", jofkuyh clehkls sjcpkhs eh mkduols hkhchotls quh, flcl cãojcl, ehghrãm jofkujr uo pkmo hstrmtêdjfl m hxfhpfjöo ehk Rkmo @jomofjhrl. Fmsj tlems kms nlims slo clej`jfmgkhs pmrm quh kms ushs shdùo tus dustls y ohfhsjemehs.

 

`hrrhthrjm omrvmhz

CJVJÖO

727= - 7278

Flotrjgujr m km `hkjfjeme eh kls fkjhoths, grjoemoel kms chilrhs slkufjlohs ho  ho cmthrjmkhs eh flostruffjlo y mfmgmels, flo prleuftls y shrvjfjls quh suphrho kms  hxphftmtjvms. Uhojhoel hxfhkhofjm ho cmthrjmkhs y shrvjfjls eh fmkjeme pmrm km hej`jfmfjöo, flo mdjkjeme pmrm hk sucjojstrl y smtjs`mffjöo ehk flosucjelr.

   

RMWM JCRWJCJW

Moíkjsjs [email protected].

`hrrhthrjm omrvmhz

727= - 7278

Cmtrjfhs EM@L,

  hg hgjkjemehs

@lrtmkhzms

Urhs cmtrjfhs msl hstrmtêdjfl.

=

Xom slkm fheh.

=

Rhrcmohfh ho hk chrfmel.

=- EM@L l @LEM

7

@mktm eh pugkjfjeme.

7

Xgjfmfjöo.

Ltrl clehkl clehkl eh eh km cmtrj cmtrj vhr jo`lrcmfjöo.

6

Vmturmfjöo ho km hotrhdm eh prleuftls.

6 5

Fmpmfjtmfjöo mk phrslomk. Rrhfjls mffhfjgkhs.

7- RHVU

8

Rrleuftls vmrjmels y eh fmkjeme.

0

Ehsfuhotl m fkjhoths phrcmohoths.

Cmt Cmtrjz rjz p pmrm mrm h hkk mo moíkjs íkjsjs js e hstrufturm ehrjvmem ehk

6- RHVUHK Hs km cm cmtr trjz jz RHVU RHVU mcpkj mcpkjm m

Hs c cuy uy rhfl rhflchoe choemgk mgk Hsphfjmkchoth sj ol f cmtrjz y su moíkjsjs.

Clej`jfm tlel kl quh

Mchomzms

Lplrtuojemehs

=

Chrfmel smturmel.

=

7

@mktm eh fucpkjcjhotl eh kls prlvhhelrhs.

7

6

Flcphthofjm `uhrth.

Ehsprlthdh km nlim y

@mfjkjeme eh `jomofjmcjhotl. Hxpmoejrsh ho ltrls puotls ehotrl y `uhrm eh km rhdjöo.

6

tmcmýls, htf.)

Rrhshofjm ho `hrjms.

 

Moíkjsjs ehk hotlrol - R.H.V.U.

@hrrhthrjm Omrvmhz

727= - 7278

Rlkãtjfl - khdmk

Hfloöcjfl - joeustrjmk

=

Rrlfhsls y hotjemehs rhdukmtlrjms.

=

Vjtumfjöo hflojcjfm klfmk.

7

Rlkjtjfms dughromchotmkhs.

7

Msuotls dhohrmkhs eh jcpuhstl.

6

Rlkjtjfms eh flchrfjl.

6

Hstmfjlomkjeme Hstmfjlomkj eme y fmcgjls fkjcmtjfls.

Vlfjl - fukturmk

Uhfolködjfl

= 7

Uhoehofjms eh hstjkl eh vjem. Lpjojöo y mftjtue ehk flosucjelr.

= 7

Fmpmfjeme y cmeurhz eh km cmol`mftur cmol`mfturm. m. Msuotls eh prlpjheme jothkhftumk.

6

Fmcgjl eh khyhs quh m`hftmo kls `mftlrhs slfjmkhs.

6

Jo`lrcmfjöo y flcojfmfjöo.

 

Moíkjsjs ehk hotlrol - R.H.V.U.H.K R.H.V.U.H.K..

@hrrhthrjm Omrvmhz

Rlkãtjfl

= 7 6

Rrlfhsl y hotjemehs rhdukmtltjms. Rlkjtjfms dughromchotmkhs dughromchotmkhs.. Rlkjtjfms eh flchrfjl.

=

Uhoehofjms eh hstjkl eh vjem. Lpjojöo y mftjtue ehk flosucjelr. Fmcgjl eh khyhs quh m`hftmo kls `mftlrhs slfjmkhs.

7 6

Vlfjmk

727= - 7278

Hfloöcjfl

6

Vjtumfjöo hflolcjfm klfmk. Msuotls dhohrmkhs eh jcpuhstls. Hstmfjlomkjeme y fmcgjls fkjcmtjfls.

= 7 6

Fmpmfjeme y cmeurhz eh km cmol`mfturm. Msuotls eh prlpjheme jothkhftumk. Hstmfjlomkjeme y fmcgjls fkjcmtjfls.

= 7 6

Rhrcjsls y kjfhofjms. Ojvhk eh rhdukmfjöo ehk chrfmel. Rrlpjheme jothkhftumk.

= 7

Uhfolködjfl

Hflködjfl

=

Hcjsjlohs FL7 phrcjtjems ho hsth clchotl y ho hk `uturl.

Khdmk

 

Cmtrjz ehk Rhr`jk Flcphtjtjvl - CRF

`hrrhthrjm omrvmhz

@mftlrhs y ploehrmfjöo @mf @mftlr tlrhs hs frãtj frãtjfls fls pmrm hk êxjtl

727= - 7278

FLCRHUJ LWHV

Jcplrt Jcplrtmof mofjm jm `mftlr ho %

@hrrhthrjm Omrvmhz

Flcphtjelr =

Flcphtjelr 7

Flcphtjelr 6

Flcphtjelr 5

Flcphtjelr 8

Ruotls

Pmklr

Ruotls

Pmklr

Ruotls

Pmklr

Ruotls

Pmklr

Ruotls

Pmklr

Ruotls

Pmklr

2.8 2.8 =.2 2.8 2.6 2.8 2.6

8.2

2.8 2.5 2.> 2.8 2.7 2.8 2.=

5.2

2.5 2.5 2.0 2.5 2.= 2.8 2.=

8.2

2.8 2.8 2.0 2.6 2.= 2.7 2.7

=.2

2.= 2.= 2.5 2.6 2.6 2.5 2.7

6.2

2.6 2.7 =.2 2.8 2.7 2.7 2.7

=.2 2.6 2.6 8.2

6.2

2.0 2.6 2.= 5.2

6.2

2.0 2.= 2.6 6.5

5.2

2.> 2.= 2.= 6.6

8.2

=.2 2.= 2.= 7.:

5.2

Whkmfjöo fkjhoths

=2.22%

8.2

Pjsjgjkjeme 

=2.22%

8.2

Fmkjeme prleuftls

72.22%

8.2

 Mgmsthfjcjhotl

=2.22%

8.2

Hxpmosjöo Jot 

8.22%

8.2

Fmpjtmk nucmol

=2.22%

8.2

Uhfolkldjm

8.22%

8.2

Xgjfmfjöo

72.22%

8.2

Hxphrjhofjm

8.22%

8.2

Joolvmfjöo

8.22% =22.22%

8.2

5.2 5.2 8.2 5.2 8.2 7.2 8.2 7.2

5.2 6.2 5.2 7.2 8.2 =.2 7.2 8.2

8.2 6.2 6.2 =.2 7.2 5.2 =.2 =.2

=.2 7.2 6.2 8.2 5.2 5.2 =.2 =.2

flcphtjtjvl tltmk Rhr`jk flcphtjtjvl tltm k - CRF

R F

8.2 5.2

@ hrrhthr jm Omrvmhz

F lc phtjelr =

6.5

Flc phtjelr 7

6.6

Flc phtjelr 6

7.:

F lc phtjel r 5

6.0

Flc phtjelr 8

7.2 8.2 8.2 6.2 7.2 5.2 5.2 =.2

2.> 2.7 2.= 6.0

   

Moíkjsjs ehk Hotlrol

`hrrhthrjm omrvmhz

727= - 7278

Hvmkumfjöo  Pmrjmgkhs = Hotlrol

RLKJUJFL

7 Cmrfl

KHDMK

6 Hotlrol

Pmklrmfjöo

joth jo thos osje jem me

m cho chom m zm zm

= Hstmgjkjeme Rlkãtjfm

5

=

7 Rlkãtjfms hfloöcjfms y eh ehsmrrlkkl

8

8

6 Vugvhofjlohs y myuems

6

8

5 @jsfmkjeme9 flsths y hxhofjlohs

8

8

8 Urmtmels flchrfjmkhs y fmcgjls

6

=

2

= Vhdurjeme iurãejfm jovhrsjlohs y slfjhemehs

=

8

Lp

7 Khdjskmfjöo hfloöcjfm y slfjhtmrjm

6

8

2

6 Khdjskmfjöo kmglrmk

5

8

2

5 Khyhs eh prlthffjöo chejlmcgjhotmk

8

8

8 Whdukmfjlohs mk flosucl

5

8

2

; Mchomzm

 M

Lplrtuojeme ?

2 2 2

 M

 M

2

2

=

Vjtumfjöo hfloöcjfm dhohrmk

7

=

2

7

Rrhvjsjlohs eh frhfjcjhotl

5

8

2

HFLOÖCJFL

5 Hotlrol

6

Jo`kmfjöo

7

8

2

5

Ojvhk eh ehshcpkhl

7

=

2

8

Gmkmozm eh pmdls

6

8

2

0

Rrleuftjvjeme

8

=

4

Chrfmel eh fmpjtmkhs

8

=

Lp Lp

>

Whfursls hohrdêtjfls

5

8

2

= Hstmgjkjeme slfjmk

5

8

2

7 Ehsmrrlkkl slfjmk (fkmshs chejms)

8

=

Lp

6 Pmklrhs y mftjtuehs 5 Vjoejfmkjscl

8 8

= 8

8 Eh`hosm ehk flosucjelr 

=

8

Lp

= Joolvmfjöo y ehsmrrlkkl UJF 

8

=

Lp

7 Rrlclfjöo ehsmrrlkkl thfolködjfl

8

=

Lp

6 Fmpmfjtmfjöo y `lrcmfjöo phrslomk

7

=

2

5 Jo`rmhstrufturms pmrm hk ehsmrrlkkl

6

8

2

8 Rrhvjsjöo ehsmrrlkkl

8

=

Lp

VLFJMK

8 Hotlrol

UHFOLKÖDJFL

 M

Lp 2

 

Fumerl plsfjlomcjhotl plsf jlomcjhotl hstrmtêdjfl hstrmtêdjfl

Rr leuftl

Ouh s t rl phrs lom k

Km ylut

Flcuojfm fj öo

Kjoh m eh fm i m

Rrh s hotm fjöo

Kls nlrm rj ls

H s tm gkh fjcjh ot l

FLCRHUHOFJM

W hfh pfjöo

Jcm dho

`hrrhthrjm omrvmhz

 

FMEHOM EH PMKLW     H    U    W    L    R    L    V   h    e   s   h    e   m    e    j   v    j    t   f    M

   V    M    J    W    M    C    J    W    R   s   h    e   m    e    j   v    j    t   f    M

 

@hrrhthrjm Omrvmhz

MRWLPJVJLOMCJHOULV MRWLPJVJLOMC JHOULV - flcprms

Me ujsjf ujsjfjöo jöo eh rleuf rleuftls9 tls9 rleuf rleuftls tls eh fmkjem fmkjeme, e, ejvhrs ejvhrsjeme jeme eh chrfm chrfmofjm. ofjm.

 

EHVMWWLKKL UHFOLKÖDJFL

Joolvmfjöo9 sh utjkjzmrm uo sjtjl whg l`jfjmk eloeh fkjhoth puhem vjzumkjzmr hk prleuftl, hk prhfjl y pjem elcjfjkjl.

 

WHFXWVLV NXCMOLV

 

JO@WMHVUWXFUXWM JO@WMHVUWXFUXW M eh km HCRWHVM

Vhkhffjöo eh phrslomk9 sh rhmkjzmrmo flovlfmtlrjms ho hk sjtjl whg. Ejshýl eh km jo`rmhstufturm9 hk fkjhoth plerm mequjrjr prleuftl ho ouhstrm prhstjdjlsm hcprhsm, flo hxfhkhoth mthofjöo.

KLDÃVUJFM JOUHWOM rhfhpfjöo eh chrfmofjm9

LRHWMFJLOHV

KLDÃVUJFM H^UHWOM

Rrhstmfjöo shrvjfjls9

Hovjl eh chrfmofjm9 km chrfmofjm sm smke rm rm eh ehk h hsstm-

hk trmosplrth ehk prlvhhelr

sh rhmkjzmrmo shrvjfjls

sh hofmrdmrm eh trmhr hk prleuftl.

gmsjfls y hkhchotmkhs flcl pjoturm, hkhftrjfjeme,

Mkcmfhomih9  flo ejsplsjtj-

fhrrmihrjm, `lotmohrjm, clotmihs ho dhohrmk.

vls hkhftrlojfls sh flotmgjkjzmrmo kls jovhotmrjls.

CMWAHUJOD y PHOUMV fmcpmýms pugkjfjtmrjms9

VHWPJFJLV RLVUPHOUM Mthofjöo mk fkjhoth9 sh

hstms fm fmcpmýms sh sh

flotmrm ffl lo u uo o fm fmkk fh fhothr

gk gkhf hfjc jcjh jhot otl l hcpm hcpmqu quht htme mem m ho ou ouhs hstr trl l tr trmo mosp splr lrth th

ej`u ej`uoe oejr jrmo mo fflo lo kms kms p prl rlcl cl-fjlo fjlohs hs eh km sh shcm cmom om ho

pmrm pmrm rrhf hfjg jgjr jr q quh uhim imss y sudh sudhrh rhof ofjm jms. s.

pr prjv jvme mel l m fm mem em uo uom me eh h kms tjhoems.

km pmdj pmdjom om whg, hg, r mej mejl, l, r h heh ehss slfjmkhs.

Dmrmotjm9 fkjhoth rhfjgjrí km ehvlkufjöo jothdrm eh su ejohrl l prleuftl sj km mequjrjem hstm eh`hftulsm.

cmr dho

 

@HWWHUHWJM OMWPMHY

CMRM HVUWMUÊDJFL

Rkmo Hstrmtêdjfl 727= - 7278

Cjsjöo Pjsjöo Muchotmr kms dmomofjms9 - 2% shrvjfjl mk fkjhoth.

  @JOMOFJHWM RHWVRHFUJPM

Rrlplrfjlomr uo hxfhkhoth shrvjjfl mk fkjhoth9 - Chilrmr km fmkjeme eh rhspuhstm. - Chilrmr hk hcpl eh rhspuhstm.

 

RHWVRHFUJPM

FKJHOUHV

 

RHWVRHFUJPM

Chilrmr km fmkjeme eh rhspuhstm9 - Chilrmr km nmgjkememehs eh flcuojfmfjöo. - Chilrmr ho km fmkjeme.

Chilrmr hk hcpl eh rhspuhstm9 - Chilrmr kms nmgjkjemehs thfojfms. - Wheuffjlo eh hcpl ho km lphrmfjöo.

LRHWMUJPM

  MRWHOEJYMIH RHWVRHFUJPM

Muchotmr kms vhotms.

Uhohr uom hcprhsm flcphvm y memptmgkh.

 

Lgihtjvls hstrmtêdjfls 727=

@hrrhthrjm Omrvmhz

Xojeme eh Ohdlfjl ^^^^ Lgihtjvl hstrmtêdjfl

= Muchotmr km rhotmgjkjeme

Muchotmr kls jodrhsls

Lpfjöo hstrmtêdjfm9 WH@LWYMW  Joejfmelrhs Hstrmthdjms shdujcjhotl Muchotmr oùchrl eh vhotms Muchotmr prhfjl chejl Muchotmr mtãpjfls Ejscjoujr flsth eh kms vhotms

flsths lphrmfjlohs Ejscjoujr kls flsths Ejscjoujr Ejscjoujr dmstls `jomofjhrls

7

Vjtumfjöo iurjejfm

Chilrmr sjsthcm mecjojstrmtjvl dhohrmk h`jfjhoth.

Fmrmfthrjstjfms

Vjsthcm eh vhotms Vjsthcm eh flcprm Vjtumfjöo hflolcjfm

Fjrfuostmofjms

Rhrsphftjvm eh frhfjcjhotl Vjsthcm hkhftrlojfl eh rhdjstrl

6

Momkjzm hk chrfmel

@mfjkjtm hk prlfhsl eh flcprm Lptjcjzm km mthofjöo mk fkjhoth Uhfojfm eh vhotms h`jfmfhs

Muchotmr vhotms

Pjsjöo öo 727= - 7278 Pjsj

=

CHUMV / Lgihtjvls flofrhtls cãojcl

chejl

öptjcl

=%

6%

8%

- 7%

- 0%

- =2%

%chilrm fmrmfthrjstjfm

7%

5%

=2%

%chilrm fjrfuostmofjms

=%

8%

=2%

%Momkjsjs eh chrfmel

6%

4%

=2%

% shdujcjhotl plst-vhotm

=%

8%

=2%

% jofrhchotl jodrhsls % ejscjoufjöo flsths

Vhrvjfjls mejfjlomkhs Jovhrtjr ho pugkjfjeme Chilrmr hk chrfnmoejsjod

5

Vhdujcjhotl plstvhotm

Chilrmr mthofjöo mk fkjhoth

Rhrslomkjzmfjöo Cís lpfjlohs, ,cms rhsuktmels Hsfufnm mthotmchoth Whspuhstm rmpjemchoth Khodumih plsjtjvl L`rhfhr myuem eh `lrcm mftjvm

@hrrhthrjm Omrvmhz

Xojeme eh Ohdlfjl ^^^^ Lgihtjvl hstrmtêdjfl

8

0

Lgihtjvls hstrmtêdjfls 727= Lpfjöo hstrmtêdjfm9 WH@LWYMW  Joejfmelrhs Hstrmthdjms shdujcjhotl

Pjsjöo öo 727= - 7278 Pjsj

7

CHUMV / Lgihtjvls flofrhtls cãojcl

chejl

öptjcl

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