Plano de Marketing KNN Idiomas Entrega
March 29, 2023 | Author: Anonymous | Category: N/A
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GMHVABMBF BF HJOVECHMÎÈJ XJHCMA ‑IJPEMACXRM PJ@FPRJ OMPCELJ‟ BF TPFXCBFERF TPVBFERF
MBPSAM PMCYM @CMEHM BMXXCF @PVEM HMPMWCEM HMPJASEF XJVYM NPMXCFAC NVCALFPOF RM^MEM RJAFBJ
TAMEJ BF OMPKFRCEN ‘ KEE CBCJOMX
Trfscbfetf Trubfetf - XT 04=<
GMHVABMBF BF HJOVECHMÎÈJ XJHCMA ‑IJPEMACXRM PJ@FPRJ OMPCELJ‟ BF TPFXCBFERF TPVBFERF
MBPSAM PMCYM @CMEHM BMXXCF @PVEM HMPMWCEM HMPJASEF XJVYM NPMXCFACRJAFBJ NVCALFPOF RM^MEM
TAMEJ BF OMPKFRCEN ‘ KEE CBCJOMX
Rrm`malj bf Hjehausèj, mprfsfetmbj m Gmhuabmbf bf hjouechmîèj sjhcma, Hursj bf Tu`achcbmbf f Trjpmnmebm, Vecvfrscbmbf bj Jfstf Tmuacstm, hjoj pmrtf bjs rfqucsctjs pmrm m sum hjehausèj. Jrcfetmbjr9 Trcshcam Nucbcec
Trfscbfetf Trubfetf - XT 04=<
MBPSAM PMCYM @CMEHM BMXXCF @PVEM HMPMWCEM HMPJASEF XJVYM NPMXCFAC NVCALFPOF RM^MEM RJAFBJ
TAMEJ BF OMPKFRCEN ‘ KEE CBCJOMX
Rrm`malj bf Hjehausèj, mprfsfetmbj m Gmhuabmbf bf Hjouechmîèj Xjhcma, Hursj bf Tu`achcbmbf f Trjpmnmebm, Vecvfrscbmbf bj Jfstf Tmuacstm, hjoj pmrtf bjs rfqucsctjs pmrm m sum hjehausèj. Trfscbfetf Trubfetf, ... bf .......... bf 04=<
@MEHM F\MOCEMBJPM
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZ Trjg. Br. Jrcfetmbjr Vecvfrscbmbf bj Jfstf Tmuacstm ‘ Tmuacstm ‘ Vejfstf Vejfstf Trfscbfetf Trubfetf-XT ZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZ Trjg. Br. Cestctucîèj Ajhma ZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZ Trjg. Br. Cestctucîèj Ajhma
BFBCHMRØPCM Bfbchmojs fssf trm`malj prcofcrmofetf m Bfus f ms ejssms gmoïacms quf sfoprf ejs mpjcmrmo mj ajenj bf ejssm nrmbumîèj. Bfbchmojs tmo`ão m ejssm jrcfetmbjrm Trcshcam Nucbcec quf gjc fssfehcma pmrm m hjehausèj bfssf prjiftj.
MNPMBFHCOFERJX Trcofcrmofetf eøs njstmrïmojs bf mnrmbfhfr m Bfus pjr ejs hjehfbfr smùbf, gjrîm f bftfrocemîèj mj ajenj bfssfs mejs. Mnrmbfhfr ms ejssms gmoïacms pfaj mpjcj, cehfetcvj f mojr burmetf j pfrïjbj bf nrmbumîèj, cebfpfebfetfofetf bf qumaqufr prj`afom jhjrrcbj. Mjs prjgfssjrfs pjr tjbj j hjelfhcofetj afhcjembj, j quma eèj sfrcm pjssïvfa ejs tjremrojs prjgcsscjemcs sfo faf. Mnrmbfhfojs fspfhcmaofetf m ejssm jrcfetmbjrm Trcshcam Nucbcec pjr tjbj j fopfelj f fsgjrîj em fam`jrmîèj bfssf trm`malj. F pjr gco, mnrmbfhfojs m tjbjs qφж bcrftm еφ cebcrftmofetf gczfrmo pmrtf bm ejssm gjromîèj.
“–Xjeljs bftfrocemo j quf vjhé qufr. Mîèj bftfrocem j quf vjhé hjequcstm––. hjequcstm––. ( Mabj Ejvmk )
XVOÍPCJ F\FHVRCWJ TAMEJ BF OMPKFRCEN ‘ KEE CBCJOMX Fssf pamej bf omrkftcen gjc bfsfevjavcbj hjoj uo prjiftj pmrm mtfebfr m fshjam KEE Cbcjoms bf Trfscbfetf Trubfetf, quf gjrefhf js hursjs bf cenaés f fspmelja. Rrmtm-sf bf uom grmequcm, ajhmaczmbm ej hfetrj bm hcbmbf hjo øtcom qumacbmbf bf fescej. M ocssèj gjc pjschcjemr m omrhm KEE f bcvuanmr sfus bcgfrfehcmcs pmrm mtrmcr omcs mauejs. J pamej gjc bmbj ceïhcj hjo pfsqucsms pmrm bfgcecr j pù`achj mavj f sm`fr qumcs js prcehcpmcs hjehjrrfetfs bm foprfsm em hcbmbf, bfstm gjrom gjc bcstcenucbj quma sfrcm j hmocelj bm hjouechmîèj f m comnfo bm foprfsm ej ofrhmbj. Gjrmo rfmaczmbms ms meíacsfs9 cetfrem f fxtfrem bm foprfsm, swjt f bf hjehjrrfetfs, mtã hlfnmr ejs j`iftcvjs f oftms fspfrmbjs pfaj hacfetf. Mpøs tjbjs js fstubjs f meíacsfs fgftumbjs, gchju bfhcbcbj quf m foprfsm crí mprjvfctmr j tfopj bfstfs prjgcsscjemcs, qumebj eèj fstcvfrfo fxfrhfebj efeluom mtcvcbmbf, bf gjrom quf js ofsojs fxfhutmrèj muams vcps, hjesfqufetfofetf muofetmebj j auhrj bm foprfsm, pmrm mahmeîmr uom bf sums oftms quf ã j muofetj bf sum auhrmtcvcbmbf fo =6%. Gjrmo fehjetrmbms amhuems bf pjschcjemofetj quf vèj sfr prffehlcbms pr ffehlcbms hjo uo pamej bf hjouechmîèj hjouechmîèj f mîèj. Mtrmvãs bf rfuecöfs f hjetmtjs bcrftjs hjo m hjrpjrmîèj bm foprfsm KEE, gjc hjescbfrmbj quf j nrmebf bcgfrfehcma ã m fefrncm bjs prjgfssjrfs f guehcjeírcjs quf ã pmssmbm pmrm js mauejs bfsbf j prcofcrj hjetmtj, pjr ofcj bf muams bfojestrmtcvms f bf øtcoj mtfebcofetj, oms quf tmo`ão t mo`ão prfhcsmo sfr ometcbms mj ajenj bj hursj. Tmrtcebj bfstf pjetj, tjreju-sf efhfssírcj bfsfevjavfr pamejs bf ojtcvmîèj pmrm m fqucpf, fevjavfebj tjbjs js guehcjeírcjs. J j`iftcvj prcehcpma bj pamej bf omrkftcen ã pjschcjemr m omrhm mtrmvãs bm hjouechmîèj, bcvuanmebj m fefrncm quf fshjam tfo pmrm mtrmcr ejvjs mauejs quf prjhurmo uo fescej bf cenaés f fspmelja bcgfrfehcmbj.
Tmamvrms-hlmvfs9 Omrkftcen; Fstrmtãncms; Tamej bf hjouechmîèj; Fshjam bf cbcjoms.
M@XRPMHR F\FHVRCWF XVOOMPS OMPKFRCEN TAME - KEE AMENVMNFX Rlcs omrkftcen pame wms bfvfajpfb ms m prjifht tj mttfeb tlf KEE Cbcjoms shljja jg Trfscbfetf Trubfetf, wlchl prjvcbfs Fenacsl meb Xpmecsl hjursfs. Ct cs m grmehlcsf, ajhmtfb ce tlf hfetfr jg tlf hcty wctl nrfmt qumacty jg tfmhlcen. Rlf ocsscje wms tj pjsctcje tlf KEE `rmeb meb pu`achczf cts bcggfrfetcmas tj mttrmht ojrf stubfets. Rlf pame wms stmrtfb wctl rfsfmrhl tj bfgcef tlf tmrnft mubcfehf meb tj kejw tlf omce hjopftctjrs jg tlf hjopmey ce tlf hcty, ce tlcs wmy wms bcstcenucslfb wlmt wjuab `f tlf pmtl jg hjoouechmtcje meb tlf comnf jg tlf hjopmey ce tlf omrkft. Rlf cetfrema meb fxtfrema memayzfs jg tlf hjopmey, swjt meb hjopftctjrs wfrf hmrrcfb jut, uetca rfmhlcen tlf j`ifhtcvfs meb njmas fxpfhtfb `y tlf hacfet. Mgtfr maa tlf stubcfs meb memayzfs ombf, ct wms bfhcbfb bfhcbfb tlmt tlf hjopmey wcaa tmkf mbvmetmnf jg tlf tcof jg tlfsf prjgfsscjemas, wlfe tlfy mrf ejt pfrgjrocen mey mhtcvcty, sj tlmt tlfy wcaa pfrgjro WCT hamssfs, hjesfqufetay cehrfmscen tlf hjopmey's prjgct, tj mhlcfvf jef jg cts njmas cs cehrfmscen cts prjgctm`cacty `y =6%. Tjsctcjecen nmps lmvf `ffe gjueb tlmt wcaa `f gcaafb wctl m hjoouechmtcje meb mhtcje pame. Rlrjunl offtcens meb bcrfht hjetmhts wctl tlf hjrpjrmtcje jg tlf hjopmey KEE, ct wms hjescbfrfb tlmt tlf nrfmt bcggfrfetcma cs tlf fefrny jg tfmhlfrs meb fopajyffs tlmt cs pmssfb tj tlf stubfets grjo tlf gcrst hjetmht, tlrjunl bfojestrmtcvf hamssfs meb nrfmt sfrvchf, `ut masj effb tj `f omcetmcefb tlrjunljut tlf hjursf. Xtmrtcen grjo tlcs pjcet, ct `fhmof efhfssmry tj bfvfajp ojtcvmtcje pames gjr tlf tfmo, cevjavcen maa fopajyffs. Rlf omce purpjsf jg tlf omrkftcen pame cs tj pjsctcje tlf `rmeb tlrjunl hjoouechmtcje, pu`achczcen tlf fefrny tlmt shljja lms tj mttrmht efw stubfets sffkcen bcggfrfetcmtfb Fenacsl meb Xpmecsl fbuhmtcje.
Kfywjrbs9 Omrkftcen; Xtrmtfncfs; Hjoouechmtcje pame; Amenumnf shljja.
XVOÍPCJ =
CERPJBVÎÈJ........................................................................................ =8
0
@PCGCEN................................................................................................. =2
0.=
KEE CBCJOM.......................................................................................... =2
0.=.0
BMBJX BJ HACFERF............................................................................ =2
0.=.8
RCTJ BF HACFERF................................................................................. =2
0.=.2
PMOJ BF MRCWCBMBF........................................................................... =6
0.=.6
LCXRØPCHJ BJ HACFERF...................................................................... =6
0.=.7
JPNJEJNPMOM BM FOTPFXM.......................................................... =7
0.=.7
JPNJEJNPMOM BM FOTPFXM.......................................................... =7
0.=.>
TPJBVRJ, XFPWCÎJ JV OMPHM M XFP RPM@MALMBJ.................. =7
0.=.<
TPJBVRJ.............................................................................................. =>
0.=.3 0
RCTJ BF TPJBVRJ............................................................................... =3 HMPMHRFPCXRCHM BJ XFPWCÎJ......................................................... =3
0.0
HCHAJ BF WCBM BJ XFPWCÎJ............................................................... 04
0.0.=
TPFÎJ................................................................................................... 04
0.0.0
BCXRPC@VCÎÈJ...................................................................................... 00
0.0.8
HJOVECHMÎÈJ.................................................................................... 00
0.0.2
TV@ACHJ-MAWJ..................................................................................... 08
0.0.6
TJXCHCJEMOFERJ............................................................................... 08
0.0.7
MPFM BF MÎÈJ F XMYJEMACBMBF.................................................... 08
8
MEMACXF BF OFPHMBJ....................................................................... 02
8.=
FOTPFXM HJEHJPPFERFX............................................................... 02
8.=.0
HJEHJPPFERFX BCPFRJ................................................................... 02
8.=.8
HJEHJPPFERFX CEBCPFRJX............................................................. 06
8.=.2
MWMEÎJ RFHEJAJNCJ........................................................................ 06
8.=.6
BFGCECÎÈJ BF WFP@M TMPM HJOVECHMÎÈJ.................................. 06
2
TPJ@AFOMX BFRFHRMBJX................................................................ 06
6
MEÍACXF MO@CFERF BF OMPKFRCEN................................................. 06
6. 6.== 6.0
ME AC ACXF XF CE CERF RFPE PEM M................................................................................ 07 MEÍACXF F\RFPEM.............................................................................. 84
7.
MEÍACXF BF HJEHJPPFERFX........................................................... 80
7.=
MEÍACXF BF HJEHJPPFERFX ‘ HVARVPM CENAFXM...................... 80
7.0
MEÍACXF BF HJEHJPPFERFX - HEM................................................. 88
7.8
ME ACXF ACXF BF HJE HJEHJP HJPPFE PFERFX RFX ‘ S YCNC............................................ 88
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=4.
J@IRCWJX F OFRMX............................................................................. 8>
==.
TAMEJ BF MÎÈJ.................................................................................. 8< HJEXCBFPMÎÖFX GCEMX..................................................................... 27 PFGFPFEHCMX...................................................................................... 2>
=8
= CERPJBVÎÈJ Fstf ã uo prjiftj bf Hjehausèj bf Hursj bm nrmbumîèj bf Hjouechmîèj Xjhcma9 Tu`achcbmbf f Trjpmnmebm bm Vecvfrscbmbf bj Jfstf Tmuacstm (VEJFXRF), quf hjescstf em hrcmîèj bf uo pamej bf omrkftcen, quf sf bfgcef pjr uo pamefimofetj bms mîöfs bf omrkftcen bf uom foprfsm, vcsmebj mahmeîmr uo bftfrocembj j`iftcvj. Tjrtmetj, fstf pamej pjbf sfr hjescbfrmbj uom gfrrmofetm bf nfstèj pmrm m foprfsm sf ometfr hjopftctcvm ej ofrhmbj. Tmrm m fam`jrmîèj bj ofsoj, mpachmrmo-sf pfsqucsms m gco bf fehjetrmr foprfsms hjo bfgchcéehcm fo hjouechmîèj, ems qumcs bfstmhju-sf m foprfsm KEE Cbcjoms. Efstm pfrhf`fu-sf amhuems fo sfu pjschcjemofetj bf ofrhmbj f ej pamej bf omrkftcen. Fam`jrju-sf uo pjschcjemofetj quf mtfebf m efhfsscbmbf bm cestctucîèj, sfebj faf9 ‑M fsséehcm ej mtfebcofetj‟, ií quf j mauej sø hjelfhf j bcgfrfehcma qumebj vcsctm m fshjam. Rfebj fo vcstm cstj, hrcju-sf uom sãrcf bf mîöfs, suprcebj mssco js j`iftcvjs fstm`fafhcbjs. Tmrm j`tfr rfsuatmbjs smtcsgmtørcjs, j prjiftj sfrí fxfhutmbj m pfrïjbj bf ajenj prmzj.
=2
0 @PCFGCEN
0.= KEE CBCJOMX M rfbf KEE Cbcjoms gjc guebmbm fo 0442 ej sua bj pmïs, f hjescstf fo uom grmequcm bf fshjam bf cbcjoms; hjo uom oftjbjajncm gjhmbm ej fescej rípcbj f prítchj. Xum ejofehamturm KEE jrcncem-sf jrcncem-sf bm fxprfssèj ‑Kejwafbnf Ejw‟ quf fo pjrtunués pjbf-sf pjbf-sf trmbuzcr hjoj ‑Hjelfhcofetj ‑ Hjelfhcofetj Mnjrm‟. Mnjrm‟. M rfbf ií hjetm hjo omcs bf 004 uecbmbfs fspmalmbms fspmalmbms pjr bjzf fstmbjs `rmscafcrjs, m quma rfhfetfofetf pmssju pjr uom trmesgjromîèj fo sum cbfetcbmbf vcsuma, tfebj hjoj j`iftcvj uom mprjxcomîèj hjo j pù`achj ijvfo, tfebj fo vcstm `ushmr rfgfréehcm bf tubj quf fstf pù`achj p ù`achj hjesjof. M grmequcm g rmequcm ej ouechïpcj bf Trfscbfetf Trubfetf, ajhmaczm-sf em Mvfecbm ^mslcentje Aucz, hfetrj; ajhma bf øtcoj mhfssj f vcsc`cacbmbf, sfebj fstm m ùechm grmequcm em hcbmbf. Hmbm grmequcm pjssuc uom píncem cebcvcbuma em rfbf sjhcma Gmhf`jjk, f m hfetrma pjssuc uo wf` sctf nfrma bf tjbms ms uecbmbfs. Hjo mprjxcombmofetf bjcs mejs bf ofrhmbj sctumbm em ajhmacbmbf bf Trfscbfetf Trubfetf, gjc fshjalcbj trm`malmr j sfu omrkftcen f pjschcjemofetj hjo j j`iftcvj bf tjremr m fshjam hjelfhcbm f ojstrmr sfu oãtjbj bf fescej quf ã ùechj f bcgfrfetf.
0.=.0 BMBJX BJ HACFERF Hãacm Pfncem Gfrrfcrm Rrcebmbf f Gí`cj Rrcebmbf Bm Xcavm prjprcftírcjs bm grmequcm bf Trfscbfetf Trubfetf, ajhmaczmbm em mvfecbm Mv. ^mslcentje Aucz, 606 - Hfetrj, Trfs. Trubfetf - XT, =34=4-434.
0.=.8 RCTJ BF HACFERF
HETI9 0>.=.= Febfrfîj9 Mv. ^mslcentje Aucz, 606 - Hfetrj, Trfs. Trubfetf - XT, =34=4-43 =34=4-434 4
=6
Rfafgjef9 (= TPJBVRJ, XFPWCÎJ JV OMPHM M XFP RPM@MALMBJ M KEE rfmaczm j fescej bf cbcjoms, sfebj fafs9 cenaés f fspmelja. Xum cbfetcbmbf fstí bf mhjrbj hjo j quf m foprfsm `ushm mprfsfetmr mj sfu pù`achj; quf sf bí pjr uom rfhfpîèj `fo ojetmbm f jrnmeczmbm, maão bf smams quf prjpjrhcjemo hjegjrtj f uom fqucpf prfpmrmbm f bcspjstm m bmr j ofaljr bf sc pmrm hmbm mauej. Tmrm m cestctucîèj hmbm fstubmetf ofrfhf uom mtfeîèj, pjcs fstfs eèj sèj mpfems pmnmetfs, oms pfssjms quf fstèj `ushmebj uo bcgfrfehcma f hjelfhcofetj pmrm sum hmrrfcrm f vcbm pfssjma. J hursj bf Cenaés tfo burmîèj bf 0 mejs f sum oftjbjajncm usmbm ã fxhauscvm bm KEE. Hmbm turom tfo uo `jjk bf mhjrbj hjo j eïvfa fo quf sf fehjetrm; fstfs sèj gfctjs pmrm omtfrejs bm aïenum pjrtunués, bf gjrom m mhfafrmr j gíhca f gmhcactmr j omcs bcgïhca. Ií j hursj bf fspmelja tfo burmîèj bf 0 mejs f ofcj. Mo`js sèj bcvcbcbjs pjr gmcxm ftírcm, ftírcm, eïvfcs eïvfcs bf cenaés cenaés f fspmelja, nrupjs bf cetfrfssfs f pjr ljrírcjs prã-bfgcecbjs; f vjatmbjs pmrm m hjevfrsmîèj. Tmrm js mauejs bf 46 ä =2 mejs ã bcspjec`caczmbj trmespjrtf (vme), quf js `ushmo f js bfcxmo ej ajhma hjo`cembj hjo js pmcs f/ju rfspjesívfcs; pmrm fstf sfrvcîj eèj ã hj`rmbj efeluom tmxm m omcs em ofesmacbmbf, tubj pmrm quf j mauej f sum gmoïacm tfelmo omcs hjojbcbmbf f sfnurmeîm.
=>
M foprfsm hjetm hjo j Gmhf`jjk, quf pjr sum vfz bcvuanm manuoms mîöfs gfctms. Rjbmvcm, js vmajrfs bm ofesmacbmbf sèj pmssmbjs mtrmvãs bf hjetmtj pfssjma f eèj pjr jutrj tcpj bf ofcj, pjcs m foprfsm pjbf vmrcmr js hustjs bf mhjrbj hjo ms efhfsscbmbfs ju mtã ej bcm quf gjr gfhlmbj j hjetrmtj.
0.=.< TPJBVRJ KCEBFP (2-7 MEJX) J hursj KCEBFP, vmajrczm j mprfebczmbj aùbchj, prjpjrhcjemebj mjs mauejs `rcehmbfcrms, ijnjs, bfsfeljs mj ofsoj tfopj quf rfgjrîm pmamvrms f fxprfssöfs fo cenaés. Mjs 7 mejs (ejs oøbuajs 7m f 7`), maão bm sfquéehcm ‑vfr, juvcr f gmamr‟ quf ã cebcspfesívfa mj bfsfevjavcofetj bfsfevjavcofetj bm hrcmeîm, ms bceàochms bm muam sèj rfgjrîmbms hjo mpfaj vcsuma f fshrctj. Tjr ofcj o fcj bf ijnjs f lcstørcms, j mauej hjofîm m hjestrucr ms prcofcrms grmsfs f bfsfevjav bfsfevjavfr fr sfu pjbfr bf hrcmtcvcbmbf.
KCBX (>-< MEJX) Ej oøbuaj KCBX m KEE fescem m hrcmeîm bf gjrom emturma f fgchcfetf, maão bf bmr m jpjrtuecbmbf bf sf mhjstuomr bfsbf hfbj hjo ms pmamvrms f js sjes, bfspfrtmebj j cetfrfssf f j mprfebczmbj.
R^FFEX (3-== MEJX) J R^FFEX tmo`ão vmajrczm f trm`malm em ofsom sfquéehcm bf mprfebczmnfo bm aïenum-oèf. M hmbm uecbmbf sèj mprfsfetmbjs fxprfssöfs f hjetfùbjs fspfhïgchjs, quf sèj cesfrcbjs fo hjetfxtjs bj hjtcbcmej, fstcouamebj m hjoprffesèj bf lcstørcms f fam`jrmîèj bf bcíajnjs.
RFFEX (=0-=6 MEJX) J omtfrcma Rffes mopacm j vjhm`uaírcj, hjelfhcofetjs nfrmcs f mspfhtjs huaturmcs bfetrj bf mssuetjs f tfoítchms rfamtcvms mj uecvfrsj mbjafshfetf. Js mauejs sèj emturmaofetf fstcouambjs m nfrmr hjevfrsmîèj bfetrj bjs hjetfxtjs
=<
bms uecbmbfs quf sèj fxtrfomofetf mtrmfetfs pmrm m gmcxm bf cbmbf. Bf gjrom cestcnmbjrm, prjpöf gjromr j hcbmbèj bj guturj, quf ã mptj m sf hjouechmr utcaczmebj j cenaés ems omcs vmrcmbms sctumîöfs.
MBVARJX Bfstcembj mjs quf prjhurmo sf bfsfevjavfr bf uom omefcrm prítchm f fgchcfetf j fstubj bj cbcjom. Ã m pjrtm bf fetrmbm bj pù`achj mbuatj pmrm j hjetmtj hjo j cbcjom, ej quma faf tfrí mhfssj m uo vjhm`uaírcj rchj, hjo bceàochms bf muam vjatmbms ä cetfrmîèj fetrf js mauejs f quf `ushmo rfspfctmr sfoprf m cebcvcbumacbmbf. J omtfrcma tmo`ão m`rf fspmîj pmrm quf j mauej tfelm hjetmtj hjo hjelfhcofetj f mspfhtjs huaturmcs rfamhcjembjs mj usj bm aïenum.
KFFT RMAKCEN Fstf oøbuaj ã cbfma pmrm qufo `ushm uom mtumaczmîèj sj`rf j cbcjom cenaés. Fstubmetfs f prjgcsscjemcs pjbfrèj mpfrgfcîjmr f fxpmebcr sums lm`cacbmbfs ej bjoïecj bm aïenum mtrmvãs bf fxfrhïhcjs f mtcvcbmbfs quf trm`malmrèj m hjevfrsmîèj, afcturm, fshrctm f fshutm.
MBWMEHFB J mauej sfim faf prjgcsscjema ju mhmbéochj, hjetceumrí mprjguebmebj j hjelfhcofetj f bjoïecj bj cbcjom hjo mtcvcbmbfs quf vcsmo fxpmebcr sum gauéehcm f usj bj cenaés fo tjbms ms qumtrj lm`cacbmbfs prcehcpmcs.
FXTMELJA Bfstcem-sf m fstubmetfs f prjgcsscjemcs quf prjhurmo uom omefcrm rípcbm bf bfsfevjavfr sums lm`cacbmbfs fo fspmelja, tmetj pmrm mtcvcbmbfs fshjamrfs, hjoj prjgcsscjemcs. J prcofcrj hjetmtj hjo j cbcjom ã gfctj bf gjrom cetfrmtcvm, pjssc`cactmebj uo fstubj sj`rf hjelfhcofetjs nfrmcs, mtumacbmbfs, hurcjscbmbfs, nrmoítchm f hjevfrsmîèj.
=3
0.=.3 RCTJ BF TPJBVRJ
Rrmtm-sf bf uo tcpj bf sfrvcîj quf hmbm vfz omcs vfo sfebj rfqufrcbj, tmetj pjr ijvfes qumetj pjr mbuatjs, pjr sf tjremr uo bcgfrfehcma ej ofrhmbj bf trm`malj, vcmnfes cetfremhcjemcs f vcbm pfssjma. Ií pmrm j mprfebczmbj cegmetca, js pmcs f/ju rfspjesívfcs sm`fo j quèj copjrtmetf ã pmrm js gcaljs hjofîmrfo bfsbf hfbj m sf fspfhcmaczmr fo jutrj cbcjom.
‑Wcvfojs uom ãpjhm em quma j hjetmtj fetrf aïenums f huaturms euehm euehm gjc tèj cetfesj f nfefrmaczmbj. J vmajr bf trmesctmrojs pjr jutrj cbcjom eèj prfhcsm bf ouctm bfgfsm f ií eèj sf bcshutf omcs m mopacmîèj bf fspmîj bf huaturm fo eøs qumebj jutrm(s) aïenum(s) tmo`ão ejs hjestrjfo (MAOFCBM GCALJ, 0443, p. 3) ‑. ‑.
0 HMPMHRFPÏXRCHM BJ XFPWCÎJ M oftjbjajncm bm KEE Cbcjoms gjc fspfhcmaofetf bfsfevjavcbm pmrm pfssjms huij aïenum omtfrem ã j pjrtunués, rfspfctmebj m omefcrm hjoj js cebcvïbujs fo fspfhïgchj msscocamo uo ejvj cbcjom. Gjhmbm ejs cetfrfssfs bjs mauejs, ms muams sfnufo uo fstcaj tmcajr-ombf (hustjoczmbj) bf mhjrbj hjo js cetfrfssfs pfssjmcs bf hmbm fstubmetf bfetrj bj hjetfxtj bm turom. Bfssm gjrom, mprfebfr j cbcjom sf tjrem emturma, ií quf js mssuetjs m`jrbmbjs fo muam bfspfrtmo m mtfeîèj f j cetfrfssf bf hmbm uo. M hrcmtcvcbmbf bjs mauejs ã fstcouambm mtrmvãs mtr mvãs bf hjevfrsmîèj bj ceïhcj mj gco bf hmbm muam, gmzfebj hjo quf m lm`cacbmbf bm gmam sfim trm`malmbm fo tjbms ms acîöfs. Mj utcaczmr fstf oãtjbj ã pjssïvfa gmzfr hjo quf m gauéehcm sfim mtcencbm rmpcbmofetf, bf gjrom quf j mauej pfrhf`m hamrmofetf sum fvjauîèj mj ajenj bj tfopj.
04
0.0 HCHAJ BF WCBM BJ XFPWCÎJ Ej sãhuaj \\C m prjhurm pjr uom fshjam bf cbcjoms muofetju `mstmetf, pjr fssf ojtcvj, mhrfbctm-sf euo hrfshcofetj mcebm omcs gfrjz hjo j pmssmr bjs mejs. M naj`maczmîèj f j gco bms grjetfcrms hmusmbms pfaj usj bm pjpuamr bm cetfreft cetfescgchmo m copjrtàehcm bf hjelfhfr jutrjs cbcjoms.
0.0.= TPFÎJ J prfîj gfhlmbj ofesma bj hursj ã bf 8344,44
Crí sfr cevfstcbj fo pmegaftj9 P$244,44. Pfprfsfetmetfs hjofrhcmcs9 P$=44,44x8.
4> mîöfs9 Imefcrj/=3 (em fstrfcm bf Omzf Pueefr)
P$=.786,, tjtmaczmebj P$=.786,44,44 Omeutfeîèj meuma9 P$0.>44,44
26
Hmcxm Hmcxm Hacfetfs Hacfetfs
Muofetj bj Meuma hmcxm
(Eèj lí hustjs)
(Eèj lí hustjs)
Xmtcsgmîèj bjs hacfetfs
P$ =.=74,44
Bcvuanmîèj bm hmopmelm ems rfbfs sjhcmcs P$074,44. F fvfetjs tfoítchjs9 P$344,44
@cofstrma
27
HJEXCBFPMÎÖFX GCEMCX J prfsfetf pamej bf omrkftcen gjc `ushmr sjauîöfs pmrm js prj`afoms bf hjouechmîèj bm foprfsm KEE Cbcjoms. M ofsom tfo hjoj oftm mtcencr 6
PFGFPFEHCMX MAOFCBM GCALJ, Ijsã Hmrajs Tmfs bf. Acenñïstchm Mpachmbm9 fescej bf aïenums f
hjouechmîèj. Xèj Tmuaj9 Tjetfs, 0446. HMPWMALJ, Bcmem bf Grfctms. M COTJPRÀEHCM BJ MRFEBCOFERJ EMX
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04476/0/048=7=.pbg 5 11lttp9//rfpjsctjrcj.uechfu`.`r/`ctstrfmo/=08267>76/0/048=7=.pbg HLCMWFEMRJ, C. Tamefimofetj Fstrmtãnchj9 Guebmofetjs f Mpachmîöfs. Xèj Tmuaj9 Hmopus, 0442. KJRAFP, T.; MPOXRPJEN, N. Cetrjbuîèj mj Omrkftcen. 2 fb. Pcj bf Imefcrj9 ARH, 0444. KJRAFP, T.; f KFAAFP, K. A. Mbocecstrmîèj bf Omrkftcen. Xèj Tmuaj9 Tfmrsje, 044>. HMXMX, Ams. Ejvjs ruojs bj Omrkftcen. Xèj Tmuaj9 Mtams, 044=. AJENJ, ^matfr. BCMX, Xãrncj Pj`frtj. Rubj quf vjhé qufrcm sm`fr sj`rf
prjpmnmebm f ecenuão tfvf pmhcéehcm pmrm fxpachmr . Xèj Tmuaj9 Mtams, =3
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