Planeación estrategica

Elofxk}e~? •

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Rcad hf Dfienke Rcadfankþd

Khfdxkmkna| ce~ negredfdxf~ hf vd rcad hf dfienke Khfdxkmkna| ca~ fxara~ hf ca ahgkdk~x|ankþd f~x|axëikna Khfdxkmkna| ce~ ra~e~ ra|a ifdf|a| vda f~x|axfika$

Gara hf Dfienke Fxara hf Rcadkmknankþd Rcad hf Dfienke Rcadkmknankþd

R|e}ff|

X|ad~me|ga|

Fdx|fia

F}acvankþd

Nknce erf|axk}e ^k~xfga hf Nackhah Gk~kþd ]k~kþd

Elofxk}e~

F~x|axfika

Kgrcfgfdxankþd

 Ahgkdk~x|ankþd f~x|axëikna

F}acvankþd Nedx|ec

 Adxfnfhfdxf~  Adxfnfhfdxf~ ^þn|axf~ negra|þ ca~ anxk}khahf~ hf vd fgr|f~a|ke ned ca~ hf vd ifdf|ac { ~fñacþ qvf fd xeha xa|fa# qvkfdf~ ca fofnvxad hflkhagfdxf xkfdf qvf janf|  rcadf~ { ge}f| |fnv|~e~ ra|a acnada| ce~ elofxk}e~

Rcadxfagkfdxe hf elofxk}e~? kdn|fgfdxa| fc dvgf|e hf nckfdxf~ hf vda fgr|f~a hf ~f|}knke$ •

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^ege~ vda fgr|f~a qvf hage~ ~f|}knke a 1222 gkfgl|e~ { de~ jfge~ r|ervf~xe qvf naha nckfdxf kd}kxf ac gfde~ a ex|a rf|~eda fd ~v r|þzkga }k~kxa { |fnklk|á vd hf~nvfdxe Nege |f~vcxahe hf~rvë~ hf vd añe aje|a axfdhfge~ 222

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µNege }age~ a |f~redhf| a ca hfgadha5 ;222

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µFc fqvkre hf x|alaoe f~ ~vmknkfdxf5 ]fdhfhe|f~# fqvkre~ ahgkdk~x|axk}e# kdxfdhfdnka# fxn$

:222 9222 =222

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µDvf~x|a~ kd~xacankedf~ ~ed ~vmknkfdxf~5 Lañe~# ~kcca~# f~xankedagkfdxe# fxn$

6222

µCa nackhah hf dvf~x|e ~f|}knke ~fivk|á ~kfdhe ca gk~ga5

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1222

Narankhah hf ~f|}knke

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Dvf~x|a narankhah kd~xacaha ja ~khe ~vrf|aha…

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Ca hfgadha hf dvf~x|e ~f|}knke ja ~khe ~vrf|aha$ •

De nedxage~ ned ca kdm|af~x|vnxv|a dfnfa|ça$

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Fc fqvkre hf x|alaoe ~f }f kgre~klkckxahe ra|a nvl|k|  ca~ dfnf~khahf~ hf xehe~ ce~ nckfdxf~

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Ca nackhah hf dvf~x|e~ ~f|}knke~ hk~gkdv{f$

Xfdfge~ nckfdxf~ kd~axk~mfnje~$

µQvë dfnf~kxage~ ra|a nvgrck| ned f~xf elofxk}e5

Dfnf~kxage~ vd rcad!!! Rcad hf Dfienke Rcadkmknankþd

R|e}ff|

X|ad~me|ga|

Ahgkdk~x|ankþd f~x|axëikna0 Gk~kþd# ]k~kþd# gf|nahe# f~x|axfika# elofxk}e~ f~x|axëikne~# MEHA

^k~xfga hf r|e}ffhe|f~

R|enf~e~# R|enfhkgkfdxe~#

ca~ ne~a~ qvf dfnf~kxe hf anvf|he ac rcad

R|enf~e hf x|ad~me|gankþd hf ca~ fdx|aha~ fd ~ackha~$

Fdx|fia

F}acvankþd

Fdx|fia hf ~f|}knke ac nckfdxf$

Gfoe|a nedxkdva$

µQvf }e{ a janf| fd gk fgr|f~a5

Nknce erf|axk}e

Rcad hf dfienke? f~ ca |fr|f~fdxankþd |f~vgkha hf vda fgr|f~a# ~ed ce~ rcadf~ ifdf|acf~ fd ce~ qvf ara|fnfd ce~ negredfdxf~ f~fdnkacf~ ra|a qvf ca fgr|f~a fzk~xa$ Vd gehfce ~fdnkcce |fr|f~fdxa vda r|enf~e ~fdnkcce de vda fgr|f~a rfqvfña$

Nknce Erf|axk}e Nknce erf|axk}e

]f ac mvxv|e

]f ac ra~ahe

^k~xfga~ hf are{e

Rcadkmknankþd hfc dfienke

^k~xfga~

Erf|ankþd

f~rfnkackahe~

Hfc dfienke

^f|}knke

F}acvankþd hfc dfienke

Xfndeceiça

Nedxanxe ned r|e}ffhe|f~

Nedxanxe ned Nckfdxf~

^k~xfga hf Nackhah Fc nknce erf|axk}e |fmcfoa ce~ rvdxe~ n|çxkne~ ra|a ca xega hf hfnk~kedf~# f~ vda jf||agkfdxa ÿxkc ra|a adacka| fd fc xkfgre# de~ a{vha a rcadkmkna|  fzrad~kedf~# de~ ha vda }k~kþd nedxkdva hf ca fgr|f~a$

 Ahgkdk~x|ankþd f~x|axëikna Nege ra|xf hf ca rcadfankþd$

µQvë ~f cei|a gfhkadxf ca rcadfankþd5 •

Gfoe| re~knkþd hf ca e|iadkankþd

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 A{vha ac r|ei|f~e hf ca e|iadkankþd$

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 A{vha a ca ahgkdk~x|ankþd a hfnkhk| { anxva|  gá~ fmfnxk}agfdxf fd ca hk|fnnkþd hf~faha

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Gadxkfdf ca e|iadkankþd mcfzklcf

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Kdhkna nege f}acva| { ha| ~fivkgkfdxe ~el|f ce~ r|ei|f~e~ hf ce~ elofxk}e~ rcadfahe~

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Ivça janka |f~vcxahe~$

 Ahgkdk~x|ankþd f~x|axëikna Gk~kþd { ]k~kþd Elofxk}e~

R|enf~e ahgkdk~x|axk}e hf n|fa| vd }k~kþd f~x|axëikna# f~xalcfnf| ce~ elofxk}e~ { me|gvca| vda f~x|axfika# a~ç nege kgrcadxa| { fofnvxa| hknja f~x|axfika# { hf~rvë~ ned fc x|ad~nv|~e hfc xkfgre# kdknka| nvacf~qvkf|a aov~xf~ ne||fnxk}e~ fd ca }k~kþd# ce~ elofxk}e~ ca f~x|axfika e ~v fofnvnkþd qvf ra|fnad ahfnvahe~

Rcadfankþd F~x|axëikna F^X\AXFIKA

Fxara~ hf ca ahgkdk~x|ankþd f~x|axëikna

Kgrcfgfdxankþd F}acva| { Ne||fik|

Gk~kþd ^vfcf fdnedx|a|~f fd vda rf|~rfnxk}a anxvac hf ce~ dfienke~0 hf~n|klf hf gadf|a ifdf|ac ~v~ narankhahf~# ~v fdmeqvf hfc nckfdxf# ~v~ anxk}khahf~ { fc a~rfnxe anxvac hf ~v~ dfienke~$

–qvkfdf~ ~ege~ { qvf janfge~‗ E|kfdxankþd hfc dfienke  Ac r|ehvnxe……$$Ckgkxaha *avxegþ}kc+  Ac Gf|nahe……$$Agrcka *x|ad~re|xankþd+

DFNF^KHAHF^ A ^AXK^MANF\

N\FANKÞD HF ]ACE\

Gk~kþd Fofgrce hf gk~kþd EXK^ FCF]AXE\? Dvf~x|a gk~kþd f~ r|ere|nkeda| a nvacqvkf| nckfdxf vd gfhke ra|a ge}f| rf|~eda~ e ne~a~ fd nvacqvkf| hk|fnnkþd { fd hk~xadnka~ ne|xa~# ned ga{e| nedmkalkckhah qvf nvacqvkf|  fgr|f~a ~kgkca| fd fc gvdhe

]k~kþd F~ vd gara hfc mvxv|e hf ca fgr|f~a qvf r|ere|nkeda hfxaccf~ f~rfnçmkne~ ~el|f ~v xfndeceiça { ~v fdmeqvf ac nckfdxf# ca ifei|amça { ce~ gf|nahe~ hf r|ehvnxe qvf rf|~fivk|á# ca~ narankhahf~ qvf rcadfa hf~a||ecca| { fc xkre hf negrañça qvf ca ahgkdk~x|ankþd f~xa x|axadhe hf n|fa|$

–Janka hedhf }age~‗

]k~kþd Fofgrce hf }k~kþd Gkn|e~emx Ne|re|axked? –Vda negrvxahe|a fd naha f~n|kxe|ke { fd naha na~a

qvf vxkcknf vd gaidkmkne ~emxya|f nege jf||agkfdxa kgrvc~e|a$‗ Rf|e fc Kdxf|dfx { ex|e~ hk~re~kxk}e~ hk~xkdxe~ a ca RN nege ca negrvxahe|a hf lec~kcce jknkf|ed naglka|  f~xa gk~kþd a?

–Exe|ia| rehf| a ca ifdxf a x|a}ë~ hf vd gaidkmkne ~emxya|f fd nvacqvkf|  gegfdxe# fd nvacqvkf| cvia| { gfhkadxf nvacqvkf|  hk~re~kxk}e‗

Elofxk}e~ Gfxa~ hf hf~fgrfñe qvf ca fgr|f~a hf~fa acnada| ane|hf~ a ca gk~kþd { }k~kþd µQvë5#µNvádhe5#µNvádxe5

1$ ELOFXK]E^ F^X\AXËIKNE^? Negrfxkxk}khah# ~eckhfz hf ca fgr|f~a# nackhah ~kfgr|f$ Kdhknahe|f~? Ra|xknkrankþd hf gf|nahe# ckhf|azie kdhv~x|kac# ne~xe~# ccagaha~ hf ~f|}knke$

2 gkdvxe~ e gfde~# a vd r|fnke ov~xe { ned vda vxkckhah |azedalcf‗

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>G NEGR\AXKED – cei|a| vd n|fnkgkfdxe advac fd ca~ iadadnka~ re| annkþd hf 12& e ga~ fd r|egfhke? vxkckhahf~ hf