Planeación Estratégica Orientada Al Mercado
October 10, 2022 | Author: Anonymous | Category: N/A
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^clfol`kðf ostrltëek`l arkoftldl lc jor`lda Ldjkfkstrl`kðf do cl Jor`ldato`fkl Jor`ldato`fkl Jtrl. Carofl Forkl do Ekrlrto
^clfol`kðf ostrltëek`l
Os oc pra`osa do doslrracclr y jlftofor `aferuof`kl oftro ahgotkvas, blhkckdld, y ro`ursas do cl arelfkzl`kðf `af cls apartufkdldos `ljhklftos doc jor`lda. ^bkckp Matcor 8>><
Cl pclfol`kðf ostrltëek`l roqukoro l``kafos of tros ìrols `clvo. cas foea`kas doJlfoglr cl ojprosl, `aja ufl `lrtorl do kfvorskafos Ovlculr cas puftas iuortos do `ldl foea`ka, of iuf`kðf doc jor`lda Ostrltoekl
Matbcor, 8>><
Oc pra`osa do pclfol`kðf ostrltëek`l kfvacu`rl7 Doikfkr cl jkskðf `arparltkvl
Ostlhco`or ufkdldos ostrltëek`ls do foea`kas (_OF)
Lskeflr ro`ursas l `ldl _OF
^clfolr fuovas oc tljlüa do casfoea`kas, oxkstoftosrodu`kr
Matbcor, 8>><
Jkskðf
LC@LF@O Arkoftldl lc jor`lda
Jatkvldarl
Xolckstl
@lrl`torêstk`ls do ufl huofl do`clrl`kðf do jkskðf Dostl`lr `ajpotof`kls
Ospo`êik`l @aferuofto `af oc ljhkofto do jor`lda
Matbcor, 8>><
Ostlhco`kjkofta do ufkdldos ostrltëek`ls do foea`kas (_OF) Foea`ka7 os uf pra`osa do sltksil``kðf do `ckoftos. DKJOFPKAFOP
Erupas do
Fo`oskdldos
`ckoftos
`ckoftos
To`facaeêl
_fl _OF tkofo tros `lrl`torêstk`ls7 Po puodo pclfolr, `af kfdopofdof`kl doc rosta do cl ojprosl. ><
Lskefl`kðf do ro`ursas
Os fo`oslrka `aftlr `af borrljkoftls lflcêtk`ls plrl `clskik`lr cas foea`kas, soe÷f su patof`klc, plrl eoforlr utkckdldos, y lsê lskeflr ikflf`kljkofta ldo`ulda l cls _OF.
Cl jltrkz do `ro`kjkofta plrtk`kpl`kðf Ostrltoekls par ltrl`tkva do jor`lda-pask`kðf `ajpotktkvl
Matbcor, 8>><
Jadocas do `lrtorl
Jltrkz do `ro`kjkofta plrtk`kpl`kðf ^lrtk`kpl`kðf rocltkvl doc jor`lda Lctl a d Ostroccls l ` r o l Lcta `ro`kjkofta y plrtk`kpl`kðf. j t c c _tkckdldos patof`klcos. o L Fo`oskdld do kfvorskðf iuorto d plrl `ro`or. a t f o k k j Yl`ls do dkfora ` o l r g ` l Hlga `ro`kjkofta, lctl plrtk`kpl`kðf o H Ostlhco`kdl. d l ^radu`o dkfora. s l T
Hlgl Kftorrael`kafos Lcta `ro`kjkofta, hlgl plrtk`kpl`kðf.
Pk uf foea`ka do kftorrael`kðf tkofo
ëxkta, so `afvkorto of ostroccl.
Xoqukoro dkfora plrl jlftofor su
plrtk`kpl`kðf of oc jor`lda.
^orras Hlga `ro`kjkofta y plrtk`kpl`kðf.
Hlga patof`klc do utkckdldos.
1
Ofiaquo do Hastaf @afsuctkfe eraup
_fl voz dotorjkflda oc `ro`kjkofta y plrtk`kpl`kðf do sus foea`kas, cl ojprosl doho dotorjkflr cl ostrltoekl quo lskeflrì l `ldl _OF. Po puodof soeukr `ultra ostrltoekls7
Leulftlr • @afsorvlr cl plrtk`kpl`kðf do jor`lda plrl pradu`kr uf icuga do oio`tkva pasktkva erlfdo Yl`ls do dkfora iuortos
@aso`blr
@afstrukr • Kf`rojoftlr cl plrtk`kpl`kðf do jor`lda, sl`rkik`lfda cls elflf`kls l `arta pclza, sk os fo`oslrka Kftorrael`kafos
Doskfvortkr
• Kf`rojoftlr oc icuga do oio`tkva l • Yofdor a ckqukdlr oc foea`ka y `arta pclza. lpravo`blr cas ro`ursas of • Kjpcojoftlr praerljls do atrl `asl rl`kaflckzl`kðf `aftkful do elstas. • Ockjkflr cas elstas of kfvostkel`kðf y doslrracca. ^orras a • Fa sustktukr cl pclftl iêsk`l. kftorrael`kafos Yl`ls do dkfora dëhkcos Ofiaquo do Hastaf @afsuctkfe Eraup
^clfol`kðf do foea`kas fuovas , rodu``kðf doc tljlüa do foea`kas vkogas Cl ojprosl tkofo tros ap`kafos plrl slcvlr cl hro`bl do pclfol`kðf ostrltëek`l7
Kdoftkik`lr apartufkdldos plrl caerlr uf `ro`kjkofta ldk`kaflc `af cas foea`kas l`tulcos do cl ojprosl
Kdoftkik`lr apartufkdldos plrl `rolr a ldqukrkr foea`kas rocl`kafldas `af cas foea`kas l`tulcos do cl ojprosl
Kdoftkik`lr apartufkdldos do lüldkr foea`kas ltrl`tkvas
fa rocl`kafldas `af cas foea`kas l`tulcos do cl ojprosl
Apartufkdldos do `ro`kjkofta kftofskva
Apartufkdldos do kftoerlfto `ro`kjkofta
Apartufkdldos do `ro`kjkofta par dkvorskik`l`kðf
Matbcor, 8>><
Ostrltoekls do `ro`kjkofta kftofskva ^radu`tas
Fuovas
l`tulcos
pradu`tas
Jor`ldas l`tulcos
><
@ro`kjkofta par dkvorskik`l`kðf
Hus`lr pradu`tas fuovas quo tofelf skforekl `af cls cêfols do pradu`tas oxkstoftos, ëstas padrìf sor ltrl`tkvas plrl uf erupa do `ckoftos dkstkftas lc l`tulc . Dkvorskik`l`kðf `af`ëftrk`l
Dkvorskik`l`kðf barkzaftlc
Hus`lr pradu`tas fuovas quo tofelf oc patof`klc do rosuctlr ltrl`tkvas plrl `ckoftos l`tulcos, lufquo ostëf rocl`kafldas `af sus su cêfol do pradu`tas l`tulc. fa
Hus`lr fuovas foea`kas quo fa tofelf rocl`kðf lceufl `af su to`facaeêl, pradu`tas a jor`ldas l`tulcos. Dkvorskik`l`kðf `afecajorldado
Matbcor, 8>><
Xodu``kðf doc tljlüa do foea`kas vkogas
Cls ojprosls dohorìf `aso`blr a doskfvortkr `ukdldasljofto of foea`kas vkogas y `lfsldas.
Matbcor, 8>><
^clfol`kðf ostrltëek`l do foea`kas
Jkskðf do cl ojprosl
Lfìcksks doc oftarfa7 Oxtorfa - Xkoseas - Apartufkdldos Kftorfa
Jotls
Ostrltoekls
-
Iuorzls Dohkckdldos
-
Xotralckjoftl`kðf
^raerljls
Kjpcojoftl`kðf
Matbcor, 8>><
^lsas doc pra`osa do pclfol`kðf doc jlrmotkfe Oftarfa o`afðjk`a y dojaerìik`a
Kftorjodklrkas doc jlrmotkfe
c o d k s e t k f c k s m o f ì l r L j
^ravoodaros
^clzl @ a j l f t r a r m c d o t k o c f e
Oftarfa pacêtk`a y coelc
Oftarfa flturlc y to`facðek`a
^radu`ta
Jor`lda Jotl ^raja`kðf
@ajpotkdaros
^ c l f j o l ` l r rm o ot f d t k o k k ð f f e c
^ro`ka
^÷hck`as
k aa f ` l ff e t l f o m o t k j c oo l r p K j o c j dd
Oftarfa sa`klc y `ucturlc
Matbcor, 8>><
^clf do Jor`ldato`fkl
Yor tlhcl 0.0 doc ckhra do toxta
Xoiorof`kl7
Matcor, ^., Matcor, F. (8>>
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