Plan de Negocios para el Incremento de la Productividad de Papa Blanca y Nativa en la Asociación de productores agropecuarios Apu Condor Tiana de Pichiupata, Distrito de Huancarama, Andahuaylas, Apurímac

 ASOCIACION DE PRODUCTORES AGROPECUARIOS AGROPECUARIOS “APU “APU CONDOR TIANA” PICHIUPATA

HUANCARAMA – ANDAHUAYLAS – APURIMAC

PLAN DE NEGOCIOS INCREMENTO DE LA PRODUCTIVIDAD DE PAPA BLANCA Y NATIVA EN LA ASOCIACION DE PRODUCTORES  AGROPECUARIOS APU CONDOR TIANA DE PICHIUPATA, DISTRITO DE HUANCARAMA, PROVINCIA ANDAHUAYLAS  –  APURIMAC” 

2014

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INDICE PRESENTA PRESENTACION CION .................................. .................................................. ................................. ................................. .................................. ...................... .... 4 RESUMEN EJECUTIVO ............................................................................................... 1 1. NEGOCIO NEGOCIO................................. .................................................. ................................. ................................. .................................. ........................... .......... 2 1.1. Definición del Negocio ........................................................................................ 2 1.2. Generación De Propuestas De Negocio ................................................................ 3 1.2. Evaluación De Las Ideas Planteadas ..................................................................... 4 1.4. Definición Del Nombre ........................................................................................... 4 2. INVESTIGACIÓN DE MERCADO ............................................................................. 4 2.1. Recolección de Información Secundaria Secundaria y Primaria ................... .......... ................... ................... .................. ......... 4 2.2. Análisis de Demanda ............................................................................................. 4 2.3. Análisis de La Oferta .............................................................................................. 6 2.4. Determinación de la Brecha DemandaDemanda- Oferta .................. ........ ................... ................... ................... .................. ......... 7 3.- ANALISIS DEL ENTORNO ...................................................................................... 8 a. Factores Sociales y culturales:.................................................................................. 8 b. Factores Económicos y de mercado: ...................................................................... 10 c. Factores Políticos y legales: .................................................................................... 11 d. Factores Tecnológicos: ........................................................................................... 12 3.2. Micro Ambiente .................................................................................................... 12 a. Proveedo Proveedores: res: .................................. .................................................. ................................. .................................. .................................. ...................... ..... 12 b. Competidores actuales: .......................................................................................... 13 c. Clientes Potenciales: ............................................................................................... 14 d. Competidores potenciales: ...................................................................................... 15 4. ORGANIZAC ORGANIZACIÓN IÓN ................................. .................................................. .................................. ................................. ................................. ................. 15 4.1. Ubicación del AEO ............................................................................................... 15 4.2. Participantes del AEO .......................................................................................... 18 4.3. Estructura de Distribución Distribución de Utilidades................... ......... ................... .................. ................... ................... ................ ....... 18 4.4. Medidas para evitar una mala administración administración de los AEO ................ ...... ................... .................. ........... 18 4.5. Estructura de trabajo en el AEO ........................................................................... 19 4.6. Organigrama del AEO .......................................................................................... 21 5. PLANEAMIENTO DEL NEGOCIO .......................................................................... 22 5.1. Objetivos del Negocio .......................................................................................... 22 5.2. Análisis FODA ..................................................................................................... 24 5.3. Alianzas Estratégicas y Oportunidades Oportunidades de Negocio ................... .......... ................... ................... ................ ....... 25 6. PLAN OPERACIONAL ............................................................................................ 26 6.1. Requerimiento Requerimiento Operacional de los AEO................... ......... ................... .................. ................... ................... ................ ....... 26 6.2. Explicaciones Explicaciones Técnicas y Diseño del Producto Producto ................. ................... ......... ................... ................ ....... 27 6.3. Definición del Proceso Productivo ........................................................................ 32 6.4. Dimensionamiento Dimensionamiento de Materia Prima e Insumos Insumos .................. ......... .................. ................... ................... ............. .... 33 6.5. Dimensionamiento de Maquinaria Maquinaria y Herramientas .................. ......... ................... ................... .................. ........... 33 6.6. Localización del Negocio ..................................................................................... 34 6.7. Planeación de la Distribución del Área de Trabajo .................. ......... ................... ................... .................. ........... 34 6.8. Requerimiento de Mano de Obra ......................................................................... 35 7. PLAN DE MERCADOTECNIA ................................................................................ 35 7.1. Estrategia del Producto ........................................................................................ 35 7.2. Estrategia de Precios ........................................................................................... 35 7.3. Estrategia de Promociones .................................................................................. 35 7.4. Estrategia de Distribución .................................................................................... 35

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9.1. Justificación del Cofinanciamiento ....................................................................... 37 9.4. Plan de Inversiones I nversiones y Costos de Operación y Mantenimiento .................. ......... ................... ............ .. 37 9.5. Determinación del Precio de Venta ...................................................................... 37 9.6. Determinación de los Ingresos ............................................................................. 37 9.7. Análisis del Punto de Equilibrio ............................................................................ 37 9.8. Evaluación de la Rentabilidad .............................................................................. 37 9.9. Análisis de Sensibilidad ....................................................................................... 37 10. INDICADORES DE IMPACTOS DE LA PROPUESTA PRODUCTIVA .................. .......... ........ 37 11. CONCLUSIONES ................................................................................................. 37 12. ANEXOS ANEXOS................................. .................................................. .................................. ................................. ................................. ............................ ........... 37

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PRESENTACION La formulación del presente plan de negocios, se orienta a contribuir con la condiciones de seguridad alimentaria de la población rural vulnerable y de los sectores más empobrecidos de la zona andina, buscando alcanzar el primer Objetivo de Desarrollo del Milenio (ODM), propósito de primer orden a cuyo logro contribuye la  Asociación Civil Care Perú a través de la gestión de diversos programas y proyectos y en particular con la intervención del proyecto Issandes, en el curso de sus líneas de acción relativas al establecimiento de las bases en Investigación adaptativa, Fortalecimiento de capacidades, Investigación aplicada e Incidencia en política. El producto de negociación identificado, papa, es un producto de fácil acceso y disponible durante todo el año cuya producción responde a un proceso de desarrollo ancestral de variedades, en cuyo decurso se ha gestado la tecnología tradicional amalgamada por la especialidad y la base de conocimientos y competencias de los productores locales, siendo así que se ha constituido en la base de la economía de los pobladores de la Comunidad de Pichiupata y sectores aledaños. La papa es también el alimento básico de las preparaciones infantiles y de la alimentación familiar, además de adecuarse a diferentes tipos de preparaciones. Este es un buen ejemplo de cómo los sistemas agrícolas de la zona se pueden complementar con las necesidades de mejora de la nutrición, con el uso de la papa como alimento y como bien destinado al comercio dentro de su cadena productiva que incentiva la creación de valor en sus diferentes eslabones y genera ingresos económicos a favor de las unidades familiares, motivo que justifica la realización del plan de negocios y su implementación. implementación. En la zona de intervención se produce una gran variedad de papas en sus diferentes variedades y principalmente la papa blanca y nativa (Tumbay y Huayro), tanto para el consumo como el comercio, en la perspectiva de superar los indicadores del mapa de pobreza, a través del aprovechamiento de las oportunidades que ofrece el Estado, con la asignación de fondos no reembolsables a favor de las organizaciones de productores para la adquisición de infraestructura y capital productivo en sus diferentes formas como la asistencia técnica y equipamiento equipamiento necesarios en el proceso productivo y de comercialización de la cadena. Es en esta dirección que se propone el presente documento formulado con la aplicación de la teoría y metodología científica para la determinación de la factibilidad de llevar adelante el negocio de papa blanca y nativa por parte de la Asociación de Productores Agropecuarios de la Comunidad de Pichiupata, del Distrito de Huancarama, Provincia Andahuaylas, Región Apurímac. El Consultor.

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RESUMEN EJECUTIVO Los productores de la Asociación A sociación de Productores Agropecuarios Agropecuarios Apu Condor Tiana T iana de la comunidad de Pichiupata, han comprendido que la actividad económica con la prospectiva para atender su necesidad de desarrollo y crecimiento se ubica en la producción y comercialización de papa blanca y nativa, sector en el cual han desarrollado capacidades capacidades y competencias en la aplicación aplicación de tecnología tradicional, la carencia de activos productivos, el desconocimiento del comportamiento del mercado y el limitado acceso a la información son los elementos restrictivos que no permiten a los productores mejorar sus costos de producción, aprovechar las oportunidades y mejorar sus niveles de rentabilidad, a estas condiciones subyace la situación actual de la organización incipiente y débil por la carencia de un proceso de planeamiento estratégico, surgiendo la necesidad de contar con un aparato organizacional adecuadamente adecuadamente institucionalizado. institucionalizado. En los últimos años el gobierno central ha realizado una campaña agresiva para el consumo de papa en sus diferentes variedades, con la realización de ferias gastronómicas, la instauración del Día de la Papa, la promoción del sector secundario en la transformación del producto en pan, comidas, productos industriales, en el cometido del logro de incrementar sustantivamente el consumo percápita que para el año 2013 es de 83 Kg/ año, proyectándose a establecerse en un consumo percápita de 100 Kg. en un horizonte de 05 años que vendría a configurar el mediano plazo. Estos antecedentes son determinantes en el establecimiento de una demanda con capacidad de generar el aprovechamiento de nichos de mercado en las ciudades de  Abancay, Andahuaylas, Andahuaylas, Cusco y Lima en los cuales realizan sus actividades actividades comerciales con tendencia a crecer animado por la demanda internacional de la papa nativa. Las cifras nacionales difundidas por el ministro de agricultura se traducen en que el año pasado (2012) la producción de papa alcanzó los 4.5 millones de toneladas, con una superficie de zonas cultivadas en 319 mil hectáreas, con un rendimiento promedio de 13.7 toneladas por hectárea y fue el motor creador de más de 110 mil puestos de trabajo permanente. Von Hesse, también resaltó que el cultivo de papa y sus más de 3,500 variedades conocidas representan actualmente el 8% del PBI agrícola. En los últimos años, la producción del tubérculo se ha incrementado notablemente pasando de 267,896 hectáreas en la campaña 2004-2005 hasta las 280.000 hectáreas en la campaña 2006-2007. En la campaña 2011-2012 y se alcanzaron las 319,145 hectáreas. Se estima que el 92% de la producción de papa y sus diferentes presentaciones se consume de manera fresca y el 8% restante se destina al procesamiento de papa picada para pollerías, puré, chips, cosméticos, almidón, harina, tocosh y papa seca, entre otros. Del estudio realizado por el BCRP se colige que en Apurímac la papa es el producto más importante en la agricultura regional, representando en el año 2011 el 51,5 por ciento del Valor Bruto de la Producción (VBP) agrícola departamental, cuya producción registró un crecimiento de 5,5 por ciento en relación al 2010, debido al favorable comportamiento del clima. En el contexto nacional, Apurímac tiene una participación de 6,3 por ciento de la producción total de papa 1. Las características nutritivas del producto por su contenido de sólidos, colores, valores nutritivos, valores proteicos y altos contenidos de aminoácidos destacando los carotinoides, flavonoides y antocianinas que es requerido por los segmentos

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categorizados ofrecidos por una asociación de productores con enfoque empresarial y debidamente acreditada. Los puntos críticos más importantes encontrados en la cadena productiva son: Sistema tradicional en el proceso productivo genera mayores costos de producción. La comercialización sufre la carencia de los instrumentos de organización e información adecuados que permita mejores resultados. No existe un mercado efectivo de proveedores, ni desde el sector público ni desde el sector privado, esta situación no permite capitalizar adecuadamente la actividad de la comercialización de la papa blanca y nativa. No existe equipamiento e infraestructura adecuada para desarrollar la actividad con mayor eficacia como es el caso de maquinaria, equipo y centros de acopio. Para la implementación del plan de negocios se requiere una inversión total de S/. 185,000.00 desagregándose de la siguiente manera: Financiamiento Co Financiamiento Asociación de Productores

80% 20%

El plan de negocios iniciará sus operaciones con el siguiente capital: Recurso Humano 01 Administrador Administrad or 31 Socios Espacio productivo 95 has de terreno cultivable Equipamiento Equipamient o Básico 01 Computadora Maquinaria y Equip 01 Tractor Agrícola de 9 HP 01 Motofumigadora Motofumigadora 01 Balanza Comercial Que garantizan que para la campaña grande del 2014, se puedan obtener los siguientes resultados: Producción Bruta Márgenes de venta Utilidades La producción se comercialización del producto se incrementará paulatinamente, en la medida que también se capitalice e incremente la capacidad financiera de la asociación. Los indicadores con los que se ha evaluado la factibilidad de llevar adelante el presente plan en un horizonte de 05 años a partir de su implementación, arrojan los siguientes resultados: VAN TIR B/C Con lo que se refrenda la condición de negocio rentable, se recomienda la inversión con el cofinanciamiento de PROCOMPITE en el desarrollo de la cadena productiva de la Papa Nativa en la Provincia de Andahuaylas, para la implementación del plan de negocios “INCREMEN “INCREMENTO TO DE LA PRODUCTIVIDAD PRODUCTIVIDAD DE PAPA BLANCA Y NATIVA EN LA ASOCIACION DE PRODUCTORES AGROPECUARIOS APU CONDOR TIANA DE PICHIUPATA, DISTRITO DE HUANCARAMA, PROVINCIA ANDAHUAYLAS  –  APURIMAC”,  APURIMAC”, y el logro de los objetivos de corto y mediano plazo se propone la adquisición de tractor agrícola y el desarrollo de actividades de fortalecimiento de la organización y las condiciones de comercialización.

1. NEGOCIO

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caracterizándose por su contenido de sólidos, colores, valores nutritivos, valores proteicos y altos contenidos de aminoácidos destacando los carotinoides, flavonoides y antocianinas que es requerido por los segmentos consumidores intermedios y finales del mercado regional, nacional e internacional, en condiciones que maximicen la rentabilidad y garanticen el desarrollo del nivel competitivo de la Asociación de Productores Agropecuarios Condor Tiana de Pichiupata del Distrito de Huancarama, Provincia Andahuaylas – Andahuaylas  – Apurímac.  Apurímac. Los segmentos de mercado identificados para el desarrollo del plan de negocios son Segmentos Mercado Local – Local  – Consumidores, Consumidores, características. Supermercados Lima – Lima  – Cusco,  Cusco, características. Sobre la base de la experiencia de los productores de la AEO (Agentes Económicos Organizados) con la aplicación de tecnología tradicional en procesos de producción y comercialización, así como la tenencia del capital productivo básico; se propone la incorporación de activo (maquinaria, equipo e infraestructura); infraestructura); así como capacidades capacidades y competencias que mejoren los márgenes de rentabilidad, dotando a la organización de los componentes necesarios que consoliden su presencia en los mercados en términos de eficiencia, solidez, sostenibilidad y competitividad. La ejecución de actividades productivas y de comercialización de papa, tiene precedencia exitosa en el medio con la presencia de la Cooperativa COOPAGROS,  Asociaciones de productores agropecuarios de Kishuará, Andahuaylas, Huancarama, cuyo desempeño favorable por la rentabilidad del negocio, ha permitido la explotación de nichos de mercado en la ciudad de Lima, asimismo, en las ciudades del Cusco y  Abancay que vienen a constituirse en los mercados de acceso frecuente a sus productos.

1.2. Generación De Propuestas De Negocio La elección de la propuesta de negocio se ha sometido a la aplicación del macro filtro, con el cual se ha determinado que la mejor en correspondencia con la posibilidad de aprovechar nichos de mercado regional y nacional es la que corresponde a la producción y comercialización de papa nativa (en sus diferentes variedades) y papa blanca. Tabla Nº 01: Macro Filtro

Preguntas Orientadoras  /Propuesta de Negocio Negocio (PN) ¿Quieres realizar este proyecto?

Papa Nativa

Papa Blanca

Papa Papa Canchan Peruanita

Papa Huayro

Si

Si

Si

Si

1

No

1

No

1

No

Si 1

No

1

No

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Total ideas con SI

5

0

5

0

4

1

4

1

4

1

1.2. Evaluación De Las L as Ideas Planteadas 1.4. Definición Del Nombre La denominación de la propuesta es: INCREMENTO DE LA PRODUCTIVIDAD DE PAPA NATIVA Y BLANCA EN LA ASOCIACION DE PRODUCTORES  AGROPECUARIOS CONDOR TIANA DE PICHIUPATA, DISTRITO DE HUANCARAMA, PROVINCIA ANDAHUAYLAS – ANDAHUAYLAS  – APURIMAC.  APURIMAC. 2. INVESTIGACIÓN DE MERCADO 2.1. Recolección de Información Secundaria y Primaria Las fuentes secundarias de información a las que se ha acudido para la formulación del presente plan de negocios son: Estadísticas oficiales del Instituto Nacional de Estadística e Informática: - IV Censo Nacional Agropecuario 2012 Cedula Censal - III Censo Nacional Agropecuario 1994 Cedula Censal - Población y Vivienda Censos Nacionales 2007: XI de Población y VI de Vivienda - Censo Nacional 2005:X de Población y V de Vivienda - Censos Nacionales 1993: IX de Población y IV de Vivienda - Censos Nacionales 1981 - VIII de Población y III de Vivienda - IV Censo Nacional Económico. - III Censo Nacional Económico 1993-1994 - Boletines y Reportes Mensuales Ministerio de Agricultura 2013. - Estadísticas oficiales del Ministerio Ministerio de agricultura agricultura años 2004- 2013, 2013, reportes reportes de dinámica y caracterización económica publicado por el Banco Central de Reserva del Perú de los años 2011 - 2013, publicación de investigaciones realizadas en cuanto a estudios de mercados entre otros. Tipo Descripción Resultados En cuanto a Información Primaria, esta procede de la sistematización de datos recopilados a partir de la aplicación de encuestas a productores, comercializadores intermediarios y consumidores, así como la realización de focus group con los asociados, a partir de los cuales se tiene la identificación de la situación actual de la organización y el desempeño de la cadena productiva.

2.2. Análisis de Demanda  A fin de determinar con un nivel de consistencia aceptable la demanda se hace imperativo identificar los diferentes segmentos de mercado que se presentan como oportunidad para la generación del negocio, así como la aplicación de supuestos

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Tabla Nº 02: Población Estimada y Tasa de Crecimiento 2013. Segmento de Mercado

Población Estimada 2013

Consumidores Consumidore s Departamento Cusco Consumidores Consumidore s Provincia de Abancay Consumidores Consumidore s Provincia de Andahuaylas Consumidores Consumidore s Demás Provincias Apurímac

Tasa de Crecimiento Poblacional (%) 1.77 0.67 0.67 0.67

1300609 105901 165165 183258

Fuente: Fuente: INEI – INEI – Perú  Perú Estimación y Proyecciones de Población 1995 – 1995 – 2025,  2025, Boletín de Análisis Demográfico Nº 037

Tabla Nº 03: Proyección del Consumo Percápita de Papa 2013 – 2018 Comportamiento del Consumo Percápita (Kg/año) Papa Papa Nativa

2013

2014

85 26

2015

88 27

2016

90 28

2017

93 28

2018

96 29

99 30

Fuente: Fuente: Estimado a partir de reporte MINAG - 2013

Tabla Nº 04: Proyección de la Población considerada en los Segmentos de Mercado 2013 – 2013 – 2018 2018Población Poblaci ón Proyectada Consumidores Departamento Cusco Consumidores Provincia de Abancay Consumidores Provincia de Andahuaylas Consumidores Demás Provincias Apurímac

2013 2014 2015 2016 2017 2018 1300609 1323630 1347058 1370901 1395166 1419860 105901

106611

107325

108044

108768

109497

165165

166272

167386

168507

169636

170773

183258

184486

185722

186966

188219

189480

Fuente: Fuente: Estimado a partir de cálculos con datos del INEI, Boletín de Análisis Demográfico Nº 037.

Tabla Nº 05: Demanda de Papa Proyectada 2013 – 2018

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Total

149,169.31 156,042.80 163,236.70 170,766.08 178,646.74 186,895.23

Fuente: Fuente: Estimado a partir de cálculos con datos derivados.

Tabla Nº 06: Demanda de Papa Nativa Proyectada 2013 - 2018 Demanda Papa Nativa Supermercado Wong Snaks América Latina Perú - Frito Lay Grupo Gloria Hotel Monasterio Cusco Hotal Libertador Cusco Nova Hotel Cusco Orient Express Cusco Otros Sub Total

Und TM TM TM TM TM TM TM TM

2013 135.00

2014 135.00

2015 135.00

2016 135.00

2017 135.00

2018 135.00

2,000.00 1,500.00 12.00 12.00 7.50 7.50 1,015.00 4,689.00

2,000.00 1,500.00 12.00 12.00 7.50 7.50 1,015.00 4,689.00

2,000.00 1,500.00 12.00 12.00 7.50 7.50 1,015.00 4,689.00

2,000.00 1,500.00 12.00 12.00 7.50 7.50 1,015.00 4,689.00

2,000.00 1,500.00 12.00 12.00 7.50 7.50 1,015.00 4,689.00

2,000.00 1,500.00 12.00 12.00 7.50 7.50 1,015.00 4,689.00

Fuente: Fuente: Estimado a partir de cálculos con datos derivados.

2.3. Análisis de La Oferta Tabla Nº 07: Producción de Papa Departamentos de Cusco y Apurímac - Distribución de la Producción 2013 Departamento  Apurímac Cusco Total

Producción Total 58,518.00 137,099.00 195,617.00

Uso como Insumo

Participación Total Mayoristas Lima - Disponible Arequipa 11703.6 1,650.00 45,164.40 27419.8 12,850.52 96,828.68 39,123.40 14,500.52 141,993.08

Fuente: Fuente: Estimado a partir de cálculos con datos derivados de Estadísticas de MINAG 2013, Boletines SISAPAPA 2013.

2013  – 2018  2018 ( en TM) Tabla Nº 08: Oferta Proyectada 2013 –

Depto.

2013

2014

2015

2016

2017

2018

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Andahuaylas Chincheros Chincher os

22

0

0

0

321

321

4

0

0

0

26

26

Total 49 83 289 138 448 958 Fuente: Fuente: Proyecto de Inversión Pública “Incremento de la Productividad de la Papa Nativa – Apurímac” 2012.

Gráfico Nº 02:Determinación de la Ecuación Lineal Proyección de la Oferta de Papa Nativa.

Fuente: Fuente: Proyecto de Inversión Pública “Incremento de la Productividad de la Papa Nativa – Nativa – Apurímac” 2012.

2013 – 2018  2018 (en TM) Tabla Nº 10: Oferta de Papa Nativa Proyectada 2013 –

Oferta Proyectada de Papa Nativa Apurímac Total

2013 2014 2015 2016 2017 2018 664.3 758.7 853.1 947.5 1041.9 1136.3

Fuente: Fuente: Estimado a partir de cálculos con datos derivados.

2.4. Determinación de la Brecha Demanda- Oferta Tabla 11: Brecha de la Demanda  Oferta de Papa 2013  2018 (en TM)

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3.- ANALISIS DEL ENTORNO a. Factores Sociales y culturales: La comunidad de Pichiupata, considerado como Centro Poblado ha erigido su condición político administrativa, sobre la base de la comunidad existiendo en el presente la Municipalidad de Centro Poblado. Los aspectos sociales que se definen en los cuadros siguientes, permiten identificar en cifras su constitución poblacional, así como su participación en las estadísticas nacionales relacionadas con salud, educación, economía.  – Huancarama 2007 Tabla Nº 13: Población por Sexo Pichihupata  – Huancarama

Categorías Hombre Mujer Total

Casos 300 310 610

% 49 51 100

Acumulado % 49 100 100

Fuente: Fuente: INEI – INEI – Censos  Censos Nacionales 2007 – 2007 – XI  XI de Población y VI de Vivienda.

Las diferencias porcentuales de distribución de la población desde la categoría sexo, no son significativas, y se corresponden con la estructura de los asociados en la  Asociación de Productores Productores Agropecuarios Agropecuarios Apu Condor Tiana. Tiana.  – Huancara 2007 Tabla Nº 14: Población por Tipo de Área Pichiupata  – Huancara

Categorías Rural Urbano Total

Casos 610 0 610

% 100 0 100

Fuente: Fuente: INEI – INEI – Censos  Censos Nacionales 2007 – 2007 – XI  XI de Población y VI de Vivienda.

Acumulado % 100 100 100

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Jefes y empleados de oficina Trabj. de serv. pers. y vend. del comercio y mcdo.  Agricult. Trabajador Trabajador calificado agrop. y pesqueros. Obreros construcc. Conf. Papel, fab. Instr. Trabaj. no calificados serv. peon, vend. amb. y afines. Pichiupata

1

0.53

3.70

9

4.76

8.47

59

31.22

39.68

3

1.59

41.27

111

58.73

100.00

189

100

100

Fuente: Fuente: INEI – INEI – Censos  Censos Nacionales 2007 – 2007 – XI  XI de Población y VI de Vivienda.

Del cuadro se deriva que el grupo de Población Económicamente Activa con mayor margen de intervención 58.73% es el de los trabajadores no calificados, peones entre otros; es significativa la presencia de los agricultores trabajadores agropecuarios calificados, en porcentaje del 31.22%.  – 2012 Tabla Nº 17: Principales Causas de Morbilidad en el Distrito de Huancarama  – 2012

Descripcion Infecciones de vías respirtorias agudas  Afecciones dentales dentales y periodontales periodontales Enfermedades del sistema osteomuscular y del tejido conjuntivo Enfermedades infecciosas infecciosas intestinales intestinales Enfermedades de otras partes del aparato digestivo

N° Casos 3695 900 800

%

% Acum

34.38 8.37 7.44

34.38 42.75 50.20

577 557

5.37 5.18

55.56 60.75

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4 5 6 7 8 9 10 11 12 13 14

presentes POBREZA MONETARIA Incidencia de pobreza total Incidencia de pobreza extrema Indicadores de intensidad de la pobreza Brecha de pobreza total Severidad de pobreza total Indicador de desigualdad Coeficiente de Gini Gasto per cápita Gasto per cápita en nuevos soles Gasto per cápita a precios de Lima Metropolitana

104581 68.9 41920 26.5

4601 61.6 1375 17.7

23.3 10.0

17.9 6.9

0.3

0.3

198.6 270.7

216.4 291.7

Fuente: Fuente: INEI – INEI – Censos  Censos Nacionales 2007 – 2007 – XI  XI de Población y VI de Vivienda.

Los indicadores que se muestran en el mapa de pobreza más importantes son el Coeficiente Ghini (0.3), que mide el grado de exclusión de la población en términos de igualdad de oportunidad; es también pertinente incidir en la brecha de pobreza y la severidad de la pobreza total, a la que se orientan los objetivos nacionales y sub nacionales. Principales Indicadores Sociales Huancarama 2007. Tabla Nº 18: Principales VARIABLE / INDICADOR 64 EDUCACION 65 Población en edad escolar (6 a 16 años) que no asiste a la escuela y es analfabeta 66 Edad promedio de los que asisten a sexto grado de educación primaria

Provincia Distrito ANDAHUAYLAS HUANCARAMA Número % Número % 498

1.2 12.4

27

1.3 12.5

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están disminuyendo, considerando el sector extractivo minero como el más dinámico y con mayor intervención en el PBI, así como la caída de la inversión pública en 11.8% en mayo 2013. Ello neutralizó el avance de la demanda de cemento, que en el mismo mes aumentó 12% 3. El estimado de crecimiento que proyecta el BCP para este año es de 5.2% y para el próximo año, de 5.5%, e incorpora el efecto de la reducción en la tasa de interés referencial dispuesta por el Banco Central (4% en noviembre), se estaría produciendo una mejora en el último trimestre de 2013 y la recuperación de la minería y la pesca en el tramo t ramo final de este año tendrían un impacto en el sector real a 4 mediados de 2014 . En el contexto del comportamiento de los bienes de consumo final se ha estimado un incremento del consumo per cápita anual de la papa en Perú a más de 100 kilos en los próximos tres a cuatro años, lo que contribuirá a elevar la nutrición de los peruanos y mejorar la calidad de vida de los productores de ese tubérculo 5., proyectó hoy el ministro de Agricultura, Milton von Hesse. Remarcó que el cultivo de papa a nivel nacional representa el sustento de más de medio millón de agricultores distribuidos en 19 regiones del país, por lo que se requiere impulsar el consumo de ese tubérculo. Detalló que las zonas de mayor producción de la papa se ubican Puno, Huánuco, Cusco, Cajamarca, Huancavelica Huancavelica y Junín, entre otras. La producción de papa en el 2012 alcanzó los 4.5 millones de toneladas, con una superficie de zonas cultivadas de 319 mil hectáreas, con un rendimiento promedio de 13.7 toneladas por hectárea y generó más de 110 mil puestos de trabajo permanentes. Remarcó que el cultivo de papa en sus 3,500 variedades conocidas representa actualmente el ocho por ciento del Producto Bruto Interno (PBI) Agrícola. La producción de papa se ha convertido en un notable impulsor de la economía local en las zonas productores al generar más de 35.1 millones de jornales de trabajo. Se estima que el 92 por ciento de la producción de papa y sus diferentes presentaciones se consume de manera fresca y el ocho por ciento restante se destina al procesamiento de papa picada para pollerías, puré, chips, cosméticos, almidón, harina, tocosh y papa seca, entre otros.

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convenios con instituciones que gestionan fondos de cooperación técnica internacional, así como creación e implementación de programas y proyectos orientados al apoyo a la micro y mediana empresa y a asociaciones de productores. En este sentido el Decreto legislativo N° 29337, ley que establece las disposiciones para apoyar la competitividad productiva, Decreto Supremo 192-2009-EF, reglamento de la ley Competitividad Productiva, R.M 465-2009-EF-15 de aprobación de formatos y manual de calificación para la presentación de propuestas productivas, que establecen las disposiciones para apoyar la competitividad productiva se erige como una estrategia prioritaria del estado la ejecución de iniciativas de apoyo a la competitividad productiva que tiene como finalidad el de mejorar la competitividad de cadenas productivas; promoviendo el desarrollo productivo, adaptación, mejora o transferencia de tecnologías en beneficio de los agentes económicos organizados exclusivamente en zonas donde la inversión privada sea insuficiente para lograr el desarrollo competitivo y sostenible de la cadena productiva. Complementariamente se cuenta con la siguiente normativa: - Ley_28062 Fortalecimiento Fortalec imiento de Organizaciones Agrarias, Reglamento de la Ley 28062, DS 001-2004-AG. - Ley Nº 27867 y 27902, Ley Orgánica de los Gobiernos Regionales y su modificatoria. - Ley Nº 27444, Ley de Procedimiento Procedimiento Administrativo Administrativo General. - Ley de Promoción de inversiones. inversiones . - Decreto de Urgencia 027-2009-Dictan medidas extraordinarias extraordin arias a favor de la actividad agraria. - Decreto Legislativo Legislativo 1020- Decreto para la promoción de la organización de los productores agrarios y la consolidación de la propiedad rural para el crédito agrario. - Decreto Supremo N° 032-2008-AG 032-2008-AG Reglamento Reglamento del del Decreto Decreto Legislativo Legislativo N° 1020 1020  – norma que promueve la organización de los productores agrarios y la consolidación de la propiedad rural.

d. Factores Tecnológicos:

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 Abancay

9

Financiero

 Andahuaylas  Andahuaylas

05

 Abancay

03

 Andahuaylas  Andahuaylas

15

 Abancay

10

 Andahuaylas  Andahuaylas

15

Venta de Maquinaria Maquinaria y Equipo Venta de Maquinaria Maquinaria y Equipo Servicios de Capacitación y  Asistencia Técnica Técnica Servicios de Capacitación y  Asistencia Técnica Técnica Servicios Comerciales Comerciales

 Abancay

10

Servicios Comerciales Comerciales

 Andahuaylas  Andahuaylas

150

 Abancay

95

Servicios de Transporte Servicios de

instituciones financie f inancieras ras Presencia de instituciones financie f inancieras ras Participan en procesos de selección Participan en procesos de selección Participan en procesos de selección Participan en procesos de selección Participan en procesos procesos de selección Participan en procesos procesos de selección Participan en procesos de selección Participan en procesos

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Nombre y Apellido Presidentes Jesus Ayala Maucaylle Santos Huancacuri Soras Jesus Quispe Ludeña Benigno Amable Maucaylle Juan Sopanta Quispe José Palomino Pichihua Felix Ccalpani Carrasco Inocencio

Asociaciones de Productores

Nº de Socios

 Asociación De Productores Agropecuarios Agropecuarios “Las  Águilas De Cavira”  Asociación de Productores Agropecuarios Agropecuarios “Por Venir De Kishuara”

23

 Asociación de Productores Agropecuarios Agropecuarios “Los  Andes De Kishuara”  Asociación de Productores Agropecuarios Agropecuarios “Ccoricanto Tintay”  Asociación de Productores Agropecuarios Agropecuarios “Jhams Miner Laramaru”  Asociación de Productores Agropecuarios Agropecuarios “Nueva Amanecer Ccotaquite”  Asociacion de Productores Productores Agropecuarios Agropecuarios “Aguas Verdes De Seccsenccalla”  Asociacion de Productores Productores Agropecuarios Agropecuarios ”Alto ”Alto

15

31

14 15 33 18 12

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producción de almidón de papa. Restaurantes turísticos del Cusco

TM de papa (mes) Requieren volúmenes superiores a 50 TM (mes) de papa nativa. Supermercados Supermerca dos en la Ciudad de Lima. Requieren volúmenes superiores superiore s a 500 TM mes de papa nativa. Compañías mineras con operaciones en Requieren volúmenes superiores a 50 TM la Región Apurímac. mes de papa.

d. Competidores potenciales: Los competidores potenciales de la asociación son las organizaciones de productores y productores privados de las provincias de Chincheros, Aymaraes, Grau, Antabamba y Cotabambas, provincias en las que se cultivan papa nativa, comercializando en los mercados regionales y nacionales. La producción de papa nativa de variedades promisorias de la campaña agrícola 20072008 a la campaña agrícola 2010 - 2011 ha tenido un incremento de 49 Tm a 488 Tm, lo que demuestra la competitividad regional, con respecto a la Asociación de Productores Agropecuarios Agropecuarios Apu Condor Tiana. Existiendo un mercado con una demanda potencial importante dada la tendencia al incremento del consumo de papa, es imperativo establecer estrategias de aprovechamiento de la mejor oportunidad de venta de los productos para obtener mejores resultados en precios del producto.

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Nombres y  Apellidos  Alfonzo 01 Gonzales Pillaca  Alfonzo 02 Gonzales Pillaca Manuber 03  Altmirano Leon N°

04 Elías Leon Gomez Juan Aroni 05 Contreras Mauro 06 Naivares Berrocal Yeral Centeno 07 Flores

Dirección

Teléfono

Correo Electrónico

Representante 31178542 Pichiupata Legal

No tiene

No tiene

31178542 Pichiupata No tiene

No tiene

Cargo

Presidente President e

DNI

Vicepresidente Vicepresiden te 41824852 Pichiupata

No tiene

No tiene

Secretario Secretar io

45809500 Pichiupata No tiene

No tiene

Tesorero

46580383 Pichiupata No tiene

No tiene

Fiscal

31178460 Pichiupata

No tiene

No tiene

Vocal

31015436 Pichiupata

No tiene

No tiene

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Dentro de las funciones del profesional está el de velar por asegurar la calidad del producto.

Requerimiento de personal nuevo derivado de los cambios en la estructura organizacional para la implementación del Plan de Negocio.

Se requerirá un profesional que brinde asistencia técnica en el manejo del cultivo y apoyo en la gestión consejo directivo.

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Informar periódicamente a la junta de socios o accionistas de la situación del  AEO Informar las enmiendas a los estatutos que se lleven a cabo Rotación periódica de la junta directiva La junta de socios o accionistas deben tener el derecho de convocar a una

cumple (sí o no) Sí Sí Sí Sí

En asambleas ordinarias y extraordinarias. En asambleas ordinarias y extraordinarias Conforme lo establecido en Estatuto de la Organización. Conforme a las condiciones condiciones establecidas en el Estatuto de

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Manuber Altmirano Leon Elías Leon Gomez Juan Aroni Contreras Mauro Naivares

Vicepresidente Vicepreside nte Secretario Tesorero

Fiscal

Promueve y encausa la marcha de la asociación. Reemplazar temporal o definitivamente al presidente. Es responsable de la documentación y libros de actas y registro de socios. Depositario de los fondos de la asociación. Fiscalizar las labores del consejo directivo. Vigila el cumplimiento de los Estatutos así

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Sabina Rojas Zúñiga Maura Naivares Berrocal Rigoberto Gomez Quispe

Socia Socia Socio

De acuerdo a Estatuto Estatut o De acuerdo a Estatuto Estatut o De acuerdo a Estatuto

El personal requerido para la operación de la Asociación de Productores  Agropecuarios.  Agropecuarios.

Personal  Asesor en gestión

Puesto en la Organización  Administrador

Funciones y responsabilidades Encargado de dar dar el

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Estrategia

Conceptos

Ejemplos

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Meta al

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(Cusco, Lima).

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Lograr en el mediano y largo plazo vender semillas certificadas y abono y fertilizantes,

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Incorporación al activo de la asociación de maquinaria y equipo consistente en t ractor

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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The world's largest digital library

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