Plan de Marketin para Gerencia de Mercadotecnia Enero 2020

 

Tbhvdrsheoe ed` Jorhid Oshaboturo> Adrdbjho ed Mdrjoectdjbho

Udmo> [`ob ed Morldthba poro @o Dmprdso [drovho hbeustrho`, ‐@o Fomcso”

Zustdbtobtds> D`hzoidtg Yceríaudz Jomh`c Trdÿo

Fojh`htoecr Ourcro Oquhbc Ycerhaudz

Zobtc Ecmhbac, Ydpþi`hjo Ecmhbhjobo 98 Dbdrc 9;9;

 

9

ÍBEHJD ?. Hbtrceujjhúb

: 5

: Obtdjdedbtds ed `o dmprdso :.? Mhshúb, Vhshúb y Vo`crds :.9 @cacthpc ed `o dmprdso

4 4 6

:.: [crtofc`hc ed prceujtcs ed `o dmprdso :.5 Mdrjoec Mdto c I`objc ed [þi`hjc :.4 [rhbjhpo`ds Jcmpdthecrds

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5. [`ob dstrotèahjc ed morldthba edsed `o pdrspdjthvo adrdbjho` y jcmpdththvo (Nuacs @o Fomcso) 5.? Edfhbhjhúb ed` bdacjhc 5.9 Mhshúb Jcrpcrothvo 5.: Obï`hshs Zhtuojhcbo` (FCEO) 5.5 Cindthvcs ed` p`ob ed mdrjoedc 5.4 Dstrotdahos y Uïjthjos 5.4.? Dstrotdaho ed [rceujtc> 5.4.9 Dstrotdaho ed [rdjhc> 5.4.: Dstrotdaho ed Ehstrhiujhúb> 5.4.5 Dstrotdaho ed [rcmcjhúb> 5.4.4 Dstrotdaho ed Uroed Morldthba 4. [rdsupudstc ed` jcstc ed dndjujhúb ed `os dstrotdahos dstrotdahos y tïjthjos. 6. [rcbústhjc ed vdbtos. 1. Jcbtrc`ds ed júmc vdrhfhjor d` jcmpcrtomhdbtc ed` p`ob.

Jcbj`ushúb Ihi`hcarofío Obdxcs

7 7 8 8 ?; ?; ?; ?? ?9 ?9 ?9

 

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HBUYCETJJHÚB

D` cindthvc ed dstd troionc fhbo` ds rdo`hzor ub [`ob ed Morldthba poro `o jcmpoÿío ecmhbhjobo ed [drovho Hbeustrho`, Z. O., `o juo` pcsdd Nuacs y bèjtords boturo`ds, osí jcmc ctrcs prceujtcs qud scb ojdptoecs pcr `cs jcbsumhecrds. Buds Bu dstr trcs cs nu nuac acs s sc scb b ed so soicr icrds ds troe troehj hjhc hcbo bo`d `ds s y rdfrds rdfrdsjo jobt btds, ds, he hedo` do`ds ds poro poro edsoyubcs c mdrhdbeos, poro arobeds y jghjcs. Yhjcs db vhtomhbos O, I?, I9, I: y J. thdbdb ub o`tc jcbtdbhec db fhiros qud oyueob o` shstdmo ehadsthvc o d`hmhbor mïs rïpheomdbtd `os tcxhbos. Gojhdbec ed `os idiheos qud sdob rdfrdsjobtd so`ueoi`d poro `cs jcbsumhecrds.  O pdsor ed qud d` mdrjoec ed nuac db budstrc poís ds iostobtd omp`hc, dbtdbedmcs qud `o fomcso thdbd tceos `os cpcrtubheoeds ed sdr ubo ed `os prhmdros cpjhcbds o `o gcro ed `cs ecmhbhjobcs dsjcadr ub nuac poro `o mdrhdbeo ed `cs bhÿcs c poro jcmporthr db juo`quhdr mcmdbtc, yo sdo jcb `o fomh`ho c omhacs. [oro rdo`hzor d` p`ob ed morldthba d` prhmdr posc sdrï obo`hzor `o shtuojhúb. Zd dstorï goi`obec goi`obec ed` dbtcrbc db d` qud dstï shtuoec `o dmprdso, dmprdso, d` obï`h obï`hshs shs FCEO, jc jcb b d` cin cindt dthv hvc c ed jc jcbc bcjdr jdr `o `os s om omdb dboz ozos os y `o `os s cp cpcrt crtub ubhe heoe oeds ds ed edrh rhvo voec ecs s ed fojtcrds `cs dxtdrbcs d hbtdrbcs.

 

5

Obtdjdedbtds ed `o dmprdso.

[drovho Hbeustrho` Z. O. fud fubeoeo db d` oÿc ?86: pcr su ojtuo` prdshedbtd Ecb Ycidrt Yci drtc c Zdr Zdrrobc robc Cms. Bud Budstr strcs cs prce prceujt ujtcs, cs, dst dstïb ïb db tce tceos os `os dst dstobt obtdrí dríos os y aúbec`os ed `cs supdrmdrjoecs, jc`moecs y pdqudÿcs bdacjhcs ed` poís, `cs juo`ds aczob ed` moycr prdsthahc ed jo`heoe dbtrd `cs jcbsumhecrds ecmhbhjobcs. [csddmcs ub dxhtcsc pcrtofc`hc ed prceujtcs ionc `o morjo @O FOMCZO, `carobec rïpheomdbtd jc`cjorbcs db d` austc ed `cs ecmhbhjobcs, cjupobec ubo pcshjhúb ed `hedrozac oemhroi`d. Db budstro prdsdbtojhúb jrdomcs ubos sdrhds ed dstrotdahos qud vob o jomihor `o pdrjdpjhúb ed` prceujtc, vomcs o joptor budvcs sdamdbtcs y vomcs o mdncror `o hmoadb ed `cs nuacs.  O pdsor ed qud d` mdrjoec ed nuac db budstrc poís ds iostobtd omp`hc dbtdbedmcs qud `o fomcso thdbd tceos `os cpcrtubheoeds ed sdr ubo ed `os prhmdros cpjhcbds o `o gcro ed `cs ecmhbhjobcs dsjcadr ub nuac poro `o mdrhdbeo ed `cs bhÿcs c poro jcmporthr db juo`quhdr mcmdbtc, yo sdo jcb `o fomh`ho c omhacs.

 

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:.? Mhshúb, Vhshúb y Vo`crds Mhshúb> Zothsfojdr o `o jcmubheoe jcb budstrcs prceujtcs y sdrvhjhcs, dbtrdaobec `c mdncr ed bcsctrcs.

Vhshúb> Budstrc sudÿc sd ghzc rdo`heoe jcb d` prcpúshtc ed sdrvhr o `o jcmubheoe y mobt mo btdb dbdr dr dsd dsd dspí dspírh rhtu tu ed sdrv sdrvhj hjhc hc o `c `cs s ed edmï mïs s o tr trov ovès ès ed `o `os s prúx prúxhm hmos os adbdrojhcbds pcr vdbhr.

Vo`crds>

 

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:.5 Mdrjoec Mdto c I`objc ed [þi`hjc Jorojtdrísthjos Edmcarïfhjos> Ehrhahec [oro tceo `o fomh`ho. Aèbdrc> tcecs Deoeds> o porthr ed `cs 9 oÿcs ed deoe. Dstotus scjhc-djcbúmhjc> J`osd Mdeho - Iono

Adcarïfhjo> Db tcec d` tdrrhtcrhc ed `o Ydpþi`hjo Ecmhbhjobo.

Jcbeujtuo`ds>  Bcs jcbjdbtromcs db pdrscbos qud iusjob jo`heoe, iudb soicr y ojjdshih`heoe ed`  prceujtc fïjh`. [drscbos pcshthvos, qud `d austd d` nuac ed phÿo y pdro, `c ihdb qud sd shdbtob jcb d` prceujtc pcr ehfdrdbtds idbdfhjhcs.

 

1

5. [`ob dstrotèahjc ed morldthba edsed `o pdrspdjthvo adrdbjho` y jcmpdththvo poro `o morjo ed jcbsumc moshvc qud sd dbjudbtrd db `o dtopo ed edj`hvd (nuacs @o Fomcso) Zup`hmcs `cjo`mdbtd o ubo arob jobtheoe ed hbsthtujhcbds, gctd`ds y rdstourobtds o `cs mïs jcmpdththvcs prdjhcs ed` mdrjoec y jcb sdrvhjhcs ed vdbto pdrscbo`hzoeo. Ucecs budstrcs arupcs ed prceujtcs scb hmpcrtobtds y jcb``dvob tceo ubo `caísthjo poro su foirhjojhúb, `o juo` sd hbhjho jcb ub prdsupudstc ed vdbtos, `udac `o p`obhfhjojhúb ed shdmiro c jcmpro ed motdrho prhmo poro su prcjdsomhdbtc db `o p`obto, edspuès su o`mojdbomhdbtc y pcstdrhcrmdbtd su ehstrhiujhúb pcr d` ïrdo ed vdbtos. @o Fomcso ds ubo oarchbeustrho qud troiono prceujtcs pcr tdmpcroeo, tdbhdbec d` pdrhcec ed moycr prceujjhúb ed bcvhdmird o nu`hc, ds edjhr, ed budvd mdsds. [cr `c adbdro` db ub eío ed tdmpcroeo tdmpcroeo o`to pcedmcs pcedmcs troionor gosto quhbjd dmpoquds dmpoquds ehfdrdbtds, ehfdrdbtds, poro `c juo` sd rdquhdrd mujgo p`obhfhjojhúb y jccrehbojhúb. @o dmprdso shdmprd go dstoec o `o vobauoreho db juobtc o `o tdjbc`caío hbeustrho` uth`hzoeo. Db tceos `os `íbdos ed prceujjhúb jcbtomcs jcb `os moquhborhos oedjuoeos y mïs dfhjhdbtds qud sd rdquhdrob. Bcs prdcjupomcs pcr oedjuor o budstrc pdrscbo` o `cs ovobjds tdjbc`úahjcs, rdjhihdbec dbtrdbo dbt rdbomhd mhdbtc btcs s dspdjh dspdjho`h o`hzoe zoecs cs pcr portd portd ed `cs sup`he sup`hecrds crds ed `os moquhb moquhborh orhos os y jcb jopojhtojhúb hbtdrbo, hbj`uydbec iudbos prïjthjos ed mobufojturos db oehjhúb jcbthbucs prcaromos ed dbtrdbomhdbtcs ed ghahdbd y sdaurheoe hbeustrho`. @o Fomcso sd jorojtdrhzo pcr sdr ubo dmprdso ed ju`thvc ed o`hmdbtcs. Fud jcbjdiheo crhahbo`mdbtd jcmc ubo jcmpoÿío db`otoecs ed auobeu`ds qud gcy sd go ehvdrshfhjoec db ctrcs prceujtcs jcmdsthi`ds. @o [rceujjhúb sd rdo`hzo ed fcrmo jcbthbuo shb tdbdr db judbto `o edmobeo ed sus prceujtcs. Zd tcmo db judbto `o edmobeo ed `cs jcbsumhecrds y pcr dsto rozúb `o

 

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hbeustrho go dstoi`djhec pcr bcrmo qud sd troiond poro `o prceujjhúb thdmpc jcmp`dtc poro sup`hr dmprdsos bojhcbo`ds y dxtrobndros.

5.: Obï`hshs Zhtuojhcbo` (FCEO) Fcrto`dzos> Edbtrc ed `os fcrto`dzos mïs hmpcrtobtds ed `o dmprdso [drovho Hbeustrho`, @O FOMCZO sd dbjudbtrob db `c qud ds su obthaðdeoe y jcbfhobzo, db qud sd jcbjdbtrob db tdbdr ub iudb prceujtc poro sus j`hdbtds. O pdsor ed dstos fcrto`dzos, @O FOMCZO thdbd mujgos ctros qud `o oyueob o mobtdbdrsd edbtrc ed su dspdjhd. Uo`ds jcmc> 

Cfrdjd [rceujtcs ed jo`heoe.

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Tsc dfhjoz ed `os tèjbhjos `caísthjos.

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Jcb d` thdmpc sd go mobtdbhec db d` mdrjoec   y ds ubo ed `os dmprdsos mïs obthauo dbvosobec nuacs db `oto.

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Tso moquhborhos mcedrbos y ed jo`heoe. Iudb usc ed `o tdjbc`caío.

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Uhdbd iudbo ojdptojhúb db d` mdrjoec.

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Fojh`heoe db oequhrhr `cs prceujtcs.

Cpcrtubheoeds> 

Uhdbd `o cpcrtubheoe ed dxpcrtor sus prceujtcs.

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[csdd `cs rdjurscs djcbúmhjcs bdjdsorhc poro rd`obzor d` prceujtc. Db d` ïrdo ed mdrjoedc `o jcmpoÿío bc go edpdbehec ed arobeds jompoÿos pui`hjhtorhos pcr  td` td`dvh dvhshú shúb. b. Tth`hz Tth`hzob ob `o tèjbhj tèjbhjo o db d` juo` juo` d` iorúmd iorúmdtrc trc ed vdbtos vdbtos pudeo pudeo vdrsd vdrsd ofdjtoec dbtcbjds poutob obubjhcs ed td`dvhshúb.

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Jcmc ub ïrdo ed cpcrtubheoe pcedmcs vdr qud sd pcerío o`jobzor o ub moycr  bþmdrc ed sdauhecrds y sd dbfcjorío o ub pþi`hjc mïs ncvdb, jrdobec ub budvc sdjtcr ed adbtd fhd` o `o morjo.

 

8

Edih`heoeds>  O pdsor ed `os fcrto`dzos qud scb mujgos @O FOMCZO thdbd sus edih`heoeds dbtrd d``os dstï pcjc mdrjoedc poro prcmcjhcbor dstd prceujtc jcmc ds NTACZ DB @OUO pcrqud bcs dbfcjomcs dbfcjomcs mïs db `o edmïs aomo ed prceuj prceujtcs tcs y db `o hbbcvojhúb hbbcvojhúb ed `os dthqudtos dthqudtos ed` mhsmc. [cjo pui`hjheoe, prcmcjhúb.

Omdbozos> @os omdbozos ds qud NTACZ @O FOMCZO db `oto puded jodr db `o dtopo ed edj`hvd y sdr rdmp`ozoec pcr `o jcmpdtdbjho yo qud bc sd dstï prcmcjhcbobec db `cs mdehcs ed jcmubhjojhúb poro eor`d scpcrtd o `os vdbtos. @o jcmpdtdbjho. Budvcs prceujtcs y `cs susthtutcs.

5.5 Cindthvcs ed` p`ob ed mdrjoedc Cindthvc adbdro`> 

Yd`obzor y pcshjhcbor d` prceujtc jcb su budvc dmpoqud db tdtropojl.

Cindthvcs dspdjífhjcs> 

 Oumdbtor `o porthjhpojhúb db d` mdrjoec ed` prceujtc. prceujtc.



Joptor budvcs j`hdbtds.

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Citdbdr moycr prdsdbjho db `cs jobo`ds.

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5.4 Dstrotdahos scird `os Ojjhcbds poro o`jobzor `cs Cindthvcs y dstrotdahos ed pcshjhcbomhdbtc ed morjo O. Dstrotdaho>  

[rcmcjhcbds qud dsthmu`db d` jrdjhmhdbtc ed `os vdbtos.

O. Uïjthjo>  

Edaustojhúb ed `cs ehfdrdbtds soicrds qud cfrdjd `o morjo.

 

Jrdor cfdrtos ed edsjudbtc db `cs supdrmdrjoecs.

 

Dsto ojthvheoe sd rdo`hzorï db d` prhmdr trhmdstrd ed` oÿc 9;?7.

Ojthvheoe

@uaor

Edaustojhúb ed [rhbjhpo`ds Nuacs @O supdrmdrjoec s ed` [oís FOMCZO

Fdjgo

Gcro

_uhdb

Ucecss `cs fhbds Ucec hbds ed sd sdm mobo obo ed` ed` mds mds ed dbdrc 9;9;, hbhjhobec hbhjhobec d` 6 y 1. Ed mobdro hbtdrj hbtdrjo`oe o`oeoo dbtrd dbtrd `cs ehsthbtcs supd supdrm rmdr drjo joec ecss ed ed``  poís.

Ed ?; om o ?9 m. y ed : pm o 4 pm

[rcmctcros ediheomdbtd ubh ubhfcr crmo moeo eo d hedbthfhjoeo jcb `o morjo y d`  prceujtc.

I. Dstrotdaho> [ui`hjhtor budstros prcmcjhcbds y budvo hmoadb ed `o morjo db `cs prhbjhpo`ds prcaromos ed roehc, tv y prdbso. I. Uïjthjos> Jc`cjor obubjhc db prdbso dsjrhto prdsdbtobec `o budvo hmoadb. Jc`cjor ionobtds db `os dbtroeos ed `cs prhbjhpo`ds supdrmdrjoecs ed Zobtc Ecmhbac y d` hbtdrhcr ed` poís. Vo``os pui`hjhtorhos db `os prhbjhpo`ds ovdbheos y d`dvoecs. Ydeds scjho`ds, Hbstoarom, Fojdiccl.

 

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5.4.? Dstrotdaho ed prceujtc [rdsdbtojhúb Nuac `o fomcso vhdbd db 9 prdsdbtojhcbds soicr o phÿo y pdro db tdtro pojl 9;; m` y ? `htrc. Edfhbhjhúb ed` s`caob D` budvc budvc ds`cao ds`caob, b, ‐d` mhsmc mhsmc soicr soicr jcb dmpoqu dmpoqud d ehf ehfdrd drdbtd btd”” edsdom edsdomcs cs jcmubh jcmubhjor jor o` j`hdbtd qud ``dvomcs d` mhsmc soicr jcb ubo budvo prdsdbtojhúb. Dsto frosd pdbdtro db budstrc sdbthec jcb sc`c sdr prcbubjhoec c dsjujgoec, ecbed iusjomcs qud d` jcbsumhecr sd hedbthfhqud jcb budstrc prceujtc. Ehsdÿc `o dthqudto Zhabhfhjob sdaþb nuacs `o fomcso qud ds oaroeoi`d, o`dard y rdmhtd o `o boturo`dzo. Gdmcs Gdm cs qudrhe qudrhec c jomiho jomihorr jcmp`d jcmp`dtom tomdbt dbtd d d` ehsdÿc ehsdÿc ed `o dth dthqud qudto to poro poro qud budst budstrcs rcs jcbsum jcb sumhec hecrds rds dbthdb dbthdbeob eob qud dstomc dstomcs s ``d ``dvob vobec ec jomihc jomihcs s qud trotor trotordmc dmcs s ed gojdr  gojdr  pdrhúehjomdbtd poro mobtdbdrbcs db `o jhmo dbtrd `cs prceujtcrds ed nuacs ed budstrc poís.

Ehsdÿc ed` dmpoqud Budstrc dmpoqud sdrï db ubo jono ed jortúb qud ``dvorï hmprdso `os hbehjojhcbds y `o qud tdberï hmprdso `o ehrdjjhúb ed budstro jcmpoÿío, pdrc `c mïs hmpcrtobtd qud ``dvorï dstd dmpoqud ds `o hmprdshúb ed `o budvo dthqudto poro qud `cs jcbsumhecrds ehfdrdbjhdb budstrc dmpoqud ed `cs edmïs. Gdmcs eoec ubo fcrmo ehsthbto poro qud `c ``omothvc sd

 

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quded aroioec db `os mdbtds ed joeo ubc ed `cs qud jcbsumdb budstrc prceujtc y `o pheob dspdjífhjomdbtd pcr su bcmird.

5.4.9 Dstrotdaho ed [rdjhc> Dstrotdahos ed prdjhcs> Dstomcs `obzobec ubo budvo prdsdbtojhúb ed budstrc prceujtc @o Fomcso, qud sc`c dstï cjupobec ub sdamdbtc ed mdrjoec y qudrdmcs `caror ``daor o dsd sdamdbtc qud bc dstomc dst omcs s tdbhdb tdbhdbec ec porthj porthjhpo hpojhú jhúb, b, jcb budstr budstro o budvo budvo prdsdb prdsdbtoj tojhúb húb db tdt tdtrop ropojl ojl y jcb prdsdbtojhúb ed ?`htrc ehrhahec o tceo `o fomh`ho y 9;;m` ehrhaheo o `cs bhÿcs, vomcs o uth`hzor ubo dstrotdaho ed prdjhc ed hbtrceujjhúb jcb ub vo`cr ub pcjc pcr edionc o sus jcmpdthecrds ehrdjtcs. [rdjhcs ed `o jcmpdtdbjho> [dtht> ? `htrc $14.;; pdscs y 9;;m` $9;.;; pdscs. Yhjo> ? @htrc $7; pdscs y 9;;m` $9; pdscs. Zobto`> ? `htrc $7? pdscs y 9;;m` $9; pdscs. D` prdjhc poro d` pþi`hjc vo sdr d` shauhdbtd> [rdsdbtojhúb ed ? `htrc tdtropojl $6;.;; [rdsdbtojhúb ed 9;; m` tdtropojl $?4.;; [rdjhcs pcr jobo` ed ehstrhiujhúb> Zupdrmdrjoecs ed Joedbos (LOM)> $59.;; pdscs `o prdsdbtojhúb ed ? `htrc y ?; pdscs `o prdsdbtojhúb ed 9;;M@ jcb ub moradb ed idbdfhjhcs ed ub :;%. [rdjhcs ed Moycrhstos> $51.;; `o prdsdbtojhúb ed ub `htrc y ?? pdscs `o ed 9;;m` jcb ub moradb ed idbdfhjhcs ed ub 9;%.

 

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[rdjhcs poro edto``hstos> $ 55.;; pdscs `o prdsdbtojhúb ed ?`htrc y ?? pdscs `o prdsdbtojhúb ed 9;;m` jcb ub moradb ed idbdfhjhcs ed 94%.

5.4.: Dstrotdaho ed Ehstrhiujhúb> Hbtdbsheoe ed `o ehstrhiujhúb Zd gorï ubo ehstrhiujhúb db ub thdmpc bc mïs ed 95 gcros edspuès ed goidrsd rdo`hzoec d` pdehec Uhpcs ed jobo`ds ed ehstrhiujhúb Db dstd prcjdsc dmpdzordmcs jcb `c qud ds d` jobo` hbehrdjtc jcrtc, c sdo edsed bcsctrcs o `cs moycrhstos y ed `cs moycrhstos o` jcbsumhecr fhbo`.  O`mojdbomhdbtc thpc ed po`dthzoec -Budstrcs prceujtcs dstorïb o`mojdboecs db torhmos jcb jopojheoe poro :; y 4; jonos, poro `os jonos ed 95 y ?9 nuacs rdspdjthvomdbtd. Dbtrdao o `cs hbtdrmdehorhcs Zd `ds dbtrdaoro `o mdrjobjío o `cs hbtdrmdehorhcs db sus o`mojdbds db jomhcbds ed jomo `orao jdrroecs. Adsthúb ed` hbvdbtorhc [oro d` hbvdbtorhc sd uth`hzorï d` mètcec ed FHFC y dquhpcs d`djtrúbhjcs ovobzoecs jcb prcaromos ed jcbtoih`heoe ZOVOBU, gojhdbec hbvdbtorhc mdbsuo` poro ub mdncr jcbtrc` ed `o dbtroeo y `o so`heo ed `cs prceujtcs.

 

?5

5.4.5 Dstrotdaho ed [rcmcjhúb> [`ob ed Mdehcs ed Ud`dvhshúb Jobo`

[rcaromo

Eío

Gcrorhc

Jc`cjojhúb

Eurojhúb e edd` jcmdrjho`

[drhcec

Ud`dshstdmo

Dspojhc td`dvhshvc vdspdrthbc

@ub-Vhd

5-4 pm

: juÿos,  prdsdbtojhúb, hbtdrmdehc y edspdeheo

9; sd sdaubecs

Dbdrc, morzc y  nubhc 9;9;

Ud`dobth``os

Dspojhc td`dvhshvc motuthbc

@ub-Vhd

8-?? om

6 jju uÿos, hhb bhjhc y edspde edspdeheo heo ed joeo td`dbcvd`o

9; sd sdaubecs

Dbdrc, morzc y  nubhc 9;9;



[`ob ed mdehcs ed Yoehc

Jobo`

[rcaromo

Eío

Gcrorhc

Jc`cjojhúb

Eurojhúb ed` jcmdrjho`

[drhcec

L_ 85.4

D` moÿobdrc jcb Ic`h

@ub-Vhd

1-8 om

: juÿos,  prdsdbtojhúb, hbtd hbtdrm rmde dehc hc y edspdeheo

:; sdaubecs

Dbdrc, morzc y  nubhc 9;9;

^ ?;?

D` acihdrbc ed `o tored

@ub-Vhd

9-6 pm

5 juÿos, ? joeo gcro

:; sdaubecs

Dbdrc, morzc y  nubhc 9;9;

 

?4



[`ob ed mdehcs ed [ui`hjheoe dxtdrhcr 

Gdrromhdbto

Tihjojhúb

Ionobtds

Zujurso`ds Zþ Zþpdr   9 x : Mdrjoecs  Bojhcbo` y Numic

Dbdrc, rc, morzc morzc y ? pcr joeo Dbd supdrmdrjo supd rmdrjoec ec db  nubhc 9;9; `o dbtroeo

Ionobtds

Zujurso`ds Zþ Zþpdr   9 x : Mdrjoecs [c`o y @o Zhrdbo

Dbdrc, rc, morzc morzc y ? pcr joeo Dbd supdrmdrjo supd rmdrjoec ec db  nubhc 9;9; `o dbtroeo

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Uomoÿc

Jobtheoe

[drhcec

[`ob ed [rdbso

[drhúehjc

Zdjjhúb

Eío

[ui`hjojhcbds

Uomoÿc

[drhcec

Ehorhc @hird

Dbtrdtdbhmhdbtc (o `o edrdjgo)

@ub-Zoi

5 (joeo 9 eíos)

? pïahbo

Dbdrc, morzc y  nubhc 9;9;

@hstíb Ehorhc

[rhmdro [ïahbo

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5 (joeo 9 eíos)

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?1

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?7

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?8

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