Philips vs Matsushita Case Study analysis

PHILIPS VS MATSUSHITA COMPETITIVE BATTLE CONTINUES

Group 4

STRATEGY PHILIPS  Adaptive productmarket strategy  Focus on product development, brand and channel management  Become a ‘Lifestyle Company’

MATSUSHITA  Develop a technology based component business  Flexible and responsible manufacturing capability  Customer oriented, solutions based  Changed the name to ‘Panasonic’ to leverage its popularity

COMPETENCY PHILIPS  Innovation

MATSUSHITA  Flexible manufacturing  Flat screen- Plasma T V

STRUCTURE PHILIPS

MATSUSHITA

 Three major divisionshealthcare, lighting and consumer lifestyle

 Three domains: Digital networks, Home appliances and components  Manufacturing plants: non-exclusive and noncaptive

WHICH IS A BETTER STRATEGY?  Philips has moved from multidomestic, customized product of ferings to a relatively more centralized, standard product of ferings focusing on innovation  Matsushita has moved from centralized organization to a more de-centralized flat web -based structure

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