Pet Food Market in India 2010 Sample 100528055916 Phpapp02

Pet Food Market - India May 2010

Executive Summary

Market


Total market for pet food in India was valued at INR X mn in 20--; Expected to reach INR Y mn by 20-- at a CAGR of A%
Pet food market is categorised into three major segments – Dog Food, Cat Food and Others including fish food, bird food and food for other animals

E L P M A S


The market is at a nascent stage in India but increasing pet ownership and humanisation trend of pets has made the domestic market attractive with major focus on key urban cities

Drivers & Challenges

Trends

Competition

Drivers: • Low penetration of branded pet food • Increasing pet ownership • Increasing consumer awareness • Increasing organized retail chains

Challenges: • High import duties and frequent bans on imports


Dominance of non-vegetarian dog food
Players providing customized products and services
Increasing promotional activities
Market is categorized by high influx of foreign brands
Major players like X and Y have a sizeable base of consumers in the Indian market
P food dominates the pet food segment
Players are devising product categories and services to increase their revenues PET FOOD MARKET IN INDIA 2010.PPT

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•Market Overview •Drivers & Challenges •Trends •Competition •Key Developments

PET FOOD MARKET IN INDIA 2010.PPT

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Pet food market in India is dominated by X food and with changing outlook of pet owners it is set to grow rapidly Overview

Market Size & Growth

•Pet food market in India is at a nascent stage with strong growth potential in the future

INR mn 4,000

E L P M A S

•Changing outlook of people towards animals and increasing ownership of pets is fuelling growth in the market

•Pet owners are now more willing to spend on pet diet and health which has led to a gradual shift towards packaged pet food rather than home cooked food

•The market in India is largely concentrated on dried and moist food

Y A%

3,000 2,000

X

1,000 0

2008

2012e

Segmentation of Pet Food Market Segment 3 C%

Segment 2 B%

•Indian pet food market is dominated by P food •Consumption of branded pet foods is concentrated in urban towns and major cities A% Segment 1 Source: PET FOOD MARKET IN INDIA 2010.PPT

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Large amounts of pet food is imported in India dominated by premium brands from various countries Overview - Import

Import of Pet food

•India imports branded pet food from X and other countries

INR mn 250

E L P M A S

•Due to the increase in the number of pets and growing health concerns, foreign brands are readily entering the Indian market •Premium and sub-premium brands give the consumers a choice of distinctive product based on quality and price •Foreign manufacturers majorly focus on segmenting products according to the lifestages and activity levels of pets to further capitalize on the pets humanization trend

s

200

A%

r

150 100

q p

50 0

2005-06

2006-07

2007-08

2008-09

Major Brands Imported Brand 1 – Company 1

•Large variety of imported food products are being offered like rolls, treats, in both wet and dry dog food categories

Brand 3 – Company 3

Brand 2 – Company 2

Brand 4 – Company 4

Source: PET FOOD MARKET IN INDIA 2010.PPT

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Drivers & Challenges – Summary

Drivers Low penetration of branded pet food Increasing pet ownership

Challenges High import duties and frequent bans on imports

Increasing awareness among pet owners Increasing organized retail chains

PET FOOD MARKET IN INDIA 2010.PPT

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Key Trends – Summary

Dominance of nonvegetarian dog food

Trends

Players providing customized products and services

Increasing promotional activities

PET FOOD MARKET IN INDIA 2010.PPT

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Players are stepping up services and product categories, however the market is led by the P food players Competition – Overview

Share of Branded Dog food

• Market is categorized with high influx of foreign brands • Pet food is prepared keeping in mind specific requirements based on age, weight and activity • X pet nutrition is the category catered for by most of the players because majority of the pet ownership in India consists of X • Dog food includes treats and snacks such as biscuits, chews and bones • Online stores are gaining prominence over the period and strategies like home deliveries are being devised by players • The key market lies in the urban towns where people are prone to own pets • Advertising and promotional activities are also on the rise to make consumers aware of brands • Players are also offering related services in pet care segments to win the consumers trust and confidence

INR X mn

Company 1 Company 2

E L P M A S

Q%

P%

2008

Players in the market Company

Brand

Price Range (INR/kg)

Company 1

• Brand 1 • Brand 2

•X–Y •P

Company 2

• Brand 3

•Q–R

Company 3

• Brand 4

• More than X

Company 4

• Brand 5

•A

Source: PET FOOD MARKET IN INDIA 2010.PPT

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Major Domestic Players (1/2) Company

Business Description

Company 1

• It is based in State 1 • Their production plant is located X kms from State 2 • Products include natural X food, dried Y chews, Z, dried A treats and rewards in India • They also export pet food from India

Company 2

• It was formerly known as Company 3 • Established in 19-- and is a part of the X group • Has primarily 3 divisions namely X, Y, and Z • It has set up X as a separate division to control the pet food segment • Has its manufacturing facility at state 1 • It tied up with Company 1 and Company 2 to further enhance its manufacturing range of pet foods • It operates A brands of pet foods with popular ones being ‘Brand 1’ and ‘Brand 2’ • Manufactures X pet food as well as Y pet food Financials: • Turnover of INR X mn and Profit after Tax of INR Y mn in FY09 • Turnover for pet food segment was INR A mn and Profit was INR B mn in FY09

Source: PET FOOD MARKET IN INDIA 2010.PPT

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Thank you for the attention The Pet Food Market - India report is a part of Research on India’s Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: E-Mail:

+91 96191 00122 [email protected]

Phone: E-Mail:

+91 98303 09715 [email protected]

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